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If you are a real estate professional, providing home buyers and sellers with what they want should be your ultimate goal. According to the National Association of Realtors, baby boomers, millennials, and Gen Z – all three generations of buyers prefer to contact a real estate agent to buy and sell their home. Buyers are increasingly looking to find real estate agents online who can help them in their house hunting quest and navigate the intricacies involved in property ownership.
The key is to get in front of the right audience and set yourself apart from the pack. Using social media can help real estate agents connect with their prospective clients and close more deals. According to a study from the National Association of Realtors, 77% of real estate businesses use social media to generate the highest quality of leads.
It is important for real estate agents to build a strong social media presence to engage with their target audience, build trust and establish strong relationships with their prospective clients. If you are wondering how to use social media to win more leads and reach home buyers and sellers, I have listed some of the best social media tips for real estate professionals to grow their business.
Let’s discover.
Table of Contents
Choosing the Right Social Media Networks
When it comes to using social media marketing tools for your real estate business, finding the right platform is the key to getting the desired results. According to the National Association of Realtors, most real estate businesses use Facebook (97%), LinkedIn (59%), and Instagram (39%) for promoting their business.
Facebook is one of the most effective social media marketing tools for real estate agents. Facebook allows marketers to target on the basis of demographics, such as location, age, and income of the ideal buyer. It lets real estate businesses publish listing-related updates and content on their respective Facebook pages. Real estate businesses can now communicate with customers, post about events in their community, run a photo contest, curate reviews, book appointments, and so much more under one roof.
With Facebook ads, real estate professionals can reach users who are interested in buying or selling a property in your area.
Using LinkedIn is a sensible idea to introduce yourself, share your industry experience, and prove why you are the perfect realtor choice. It is advised to join local groups, share your ideas and help people find the correct answer to their queries. Stay connected with your clients and potential investors and boost your online presence as an industry thought leader.
Harnessing the power of image-based social media tools is a great way to showcase your properties to interested buyers. Many real estate agents are using Instagram to post stylish images of properties and professional photos of new homes on the market. You can use customized real estate hashtags that are more relevant to your targeted location for your Instagram posts to generate maximum engagement.
The Stories feature allows realtors to showcase the highlights of local events happening in the community, share instant property’ updates, real estate testimonials, and success stories of previous buyers and sellers.
Creating Engaging Content for Real Estate Social Media Marketing
When it comes to promoting your real estate business on social media, you need to post engaging content to grow and engage your followers. There are a number of real estate content ideas to post on social media platforms.
Images of Properties
Posting high-resolution, eye-popping, and stunning images is one of the best social media marketing tips for real estate businesses that compel your followers to get in touch with you. Make sure the photos of the property you posted on social media also contain details and contact information to make it easier for followers to take the desired action.
Testimonials
Believe it or not, posting testimonials on social media platforms is one of the best social media strategies for real estate businesses to build trust. Showing that people are satisfied with your services and endorsing your business will definitely build trust with potential clients. Highlight your success stories on social media to provide proof of your satisfied clients. So, feature client testimonials and social proof to let your potential clients know how you have helped others like them find their new home.
Post Videos
There is no denying the fact that video is one of the most effective ways to connect with your potential audience and boost engagement. Keep in mind that home buyers are visual buyers. Try to make video an important of your real estate social media marketing strategy. Create educational and informational videos for your real estate business to provide value to your audience.
You can come up with some interesting topics, updates on the real estate industry, or things relevant to your local area. You can go live to reach your potential clients and drive more engagement. You can share your industry experience with your audience and conduct a live Q & A session to bring awareness.
Market Your Listings
Real estate professionals can use social media for marketing their listings. Don’t make your social media platform too salesy; follow the 80/20 rule. It means post 80% of informational, industry-specific content, intermixed with 20% of content about your listings. When you post your listings, don’t miss any nitty-gritty detail. Be sure to mention the number of bathrooms and bedroom, sq. area, address, price and community facilities, and anything else the buyer may be interested to knwo. Posting different photos of each listing along with contact information is a great idea to market your new listings and properties.
Share Tips and Tricks
If you want to grow your social media following and reach more potential clients, you need to keep your followers engaged with informative and interesting content. Sharing home renovation tips and décor ideas is an amazing strategy to inspire your prospective buyers. You can also share home buying and property selling tips and promote them by using relevant hashtags. Creating educational content on home maintenance and decoration ideas will help your audience see you as the voice of authority in your field.
Wrapping Up
The main objective of your real estate business is to sell properties and close more sales. Using social media is a result-driven way to connect with the right audience, capture their attention and build trust with your clients. Follow these social media marketing tips for your real estate business to engage with your buying clients, generate more leads and increase your exposure.
