Machine learning is a vast subject that does things which seem almost magical. But how marketers can incorporate machine learning and artificial intelligence into their branding strategy and how they can use it to get more sales and ROI? I’ve answered all these questions below:

What Marketers Can Expect from Machine Learning?

With many methodologies and applications, machine learning can be used to solve problems by finding patterns that we can’t create ourselves.

As a subcategory of artificial intelligence, machine learning quickly processes huge quantity of data and then learn patterns from the data and information that it holds to make decisions. The results of these machines differ every time because they are capable enough to change their resulting actions based on patterns, trends and data-points.

The more information it holds, the more relevant and personalized and accurate the results are. You can notice machine learning in technologies that might amaze you. For instance, self-driving cars, spam emails filters, character recognition, Super Mario game, search engines and much more.

Machine learning can help eliminate the guesswork for marketers. It can provide you with the most accurate predictions about customer preferences, content targeting and website friction. With using that information, your company can be a cutting-edge business in the market, rather than simply reacting to the latest trends.

Machine learning is a magic, designed especially for a world of huge data. Marketers who want to make the most out of their agencies’ data should understand why it is meant for, what it can do, and what to watch out for while employing it. Obviously, machine learning is not something that comes from another planet. The main goal is to learn the ways to improve your business functions and operations.

Don’t let the technical term of machine learning overwhelm your marketing team. Start with the basics, build upon the knowledge, and then think how you can use it for your branding endeavors.

How Machine Learning Can Benefit Your Brand?

You need to understand the real potential of using machine learning, and how does it exactly benefit your business. For instance, in B2B businesses, machine learning helps digital marketers connect with users by providing recommendations based on customers’ behavior, interest, emotions, interactions and feedback with the development of knowledge graph technology.

Personalization is something that can do wonders in the digital world. Users desire personalization in everything, from emails to products to apps to shopping bags. And if you don’t understand your customers’ needs and interests, your business fails.

Machine learning takes advantage of customer data, it greatly helps you find what information is accurate and why it is occurred. Then, your marketing team can make better customer-centric and data-driven decisions.

Machine learning can serve as a powerful tool for your business that provides branding solutions, but to get the most out of it, you need to access all available datasets. For machine learning more data means accurate results, because new data will enable the computer program to teach and improve itself from time to time.

In addition, employing machine learning can help you improve your marketing strategies with customer segmentation, churn rates and customer value. Many businesses are leveraging machine learning techniques in a majority of areas of their brands. Discover how machine learning can help your brand grow and how to come up with some new avenues to learn more about your audience.

Use Cases

Machine learning is everywhere, and if you haven’t noticed it then start observing it today. It is already being employed in the digital world.

Amazon uses machine learning to offer their customers precise product recommendations. The most famous ecommerce business learns users’ interests based on browsing history and unique purchasing options.

Similarly, Siri, the speech recognition software by Apple detects patterns by learning natural language. This is why, Siri understands what you speak.

“Machine learning will begin to be less of a one-to-one interaction in which you ask one question and get one specific answer. We will first see it evolve into learning your preferences and patterns, and from there, it will become more proactive. IA technology will recognize questions that you might not be asking but should be”. The power of machine learning explained by John Bates, Product Manager, Adobe.

Customer Struggle Score uses cutting-edge machine learning techniques to robotically recognize specific areas of a website where customers struggle. This way, marketers can enhance conversion rate optimization, by diagnosing, fixing and optimizing their high-traffic ecommerce websites faster than ever before.

Change the way you do branding, learn from these industry leaders and deliver the perfect customer experience by making changes required to meet their needs.

Get Ready to Transform

It’s high time for businesses to transform their marketing strategy and start implementing machine learning techniques. Because as you collect more data, your marketing team will surely need some automation processes, so preparing for machine learning is key.

With the already profuse data expected to be increased further, there is a great opportunity for marketers to adopt artificial intelligence and cognitive computing to make the most of all the data to drive success for all your marketing campaigns.

Investing in machine learning can help brands to develop targeted display advertisement. This way, marketers can integrate constant testing of customer activity to predict the customer churn rates.

You don’t need to transform your entire business operating system, all you need to make a start from somewhere.

Key Takeaways

Remember, machine learning is not a substitute of strategic marketing and branding efforts. However, it should be used to enhance your current business techniques.

Introduce some machine learning tools to your marketing team. Explain them the amazing benefits to your band. And then start using products already integrated with this latest technology. Combine machine learning techniques into your branding strategy and it will surely double your ROI.

The post Here’s How to Supercharge Your Branding Efforts with Machine Learning appeared first on Branex Official Blog.

It’s the right time for business owners to look forward to what your company really needs to stand out and how to improve their digital marketing prowess in 2024. The prominence and adoption of digital marketing change year after year. With the right digital marketing agency, businesses can improve their website conversion rate, drive sales and growth. The year 2024 promises to be another year where digital marketing plays a key role in growing and establishing business, generating leads and improving brand awareness.

With every new year comes new styles, trends and ideas, here I’ve curated the top 7 digital marketing trends for small business that will rule 2024. Let’s see what does 2024 hold for small businesses and how to use these trends and techniques to benefit small business owners.

1. Artificial Intelligence

2. User Engagement

3. Influencer Marketing

4. Cross-Platform Marketing

5. Mobile Optimization

6. Video Marketing

7. Storytelling

1. Artificial Intelligence

2024 will be the year when businesses more rely on the biggest trend in marketing — artificial intelligence (AI). From designing a website to advanced electronics applications, to data analytics that predict customers’ behavior and their needs as they arise, AI is all set to solve all these problems. Though artificial intelligence will not replace humans, it will serves as a helping hand and greatly influence what we do in our jobs.

Artificial intelligence is the biggest revolution in the entire history of digital marketing. Marketers can leave the most time consuming and logical matters to artificial intelligence and free up their precious time to think creatively while ensuring that AI efforts are strategically aligned with their business goals.

2. User Engagement

It is important than ever before to develop engaging and valuable content to gain the attention of users so they can like and share your content. Create a comprehensive content marketing strategy, focus on quality, engaging pieces that can easily be repurposed. Blog posts, infographics, slideshares, are all amazing ways to curate original content that can easily be broken down and reuse differently.

Curating content for your audience based on customer-centricity will be your top priority. If your business publishes content that has no images, and falls flats, chances are you will not build credibility and unable to gain audience engagement. Therefore, create an effective content strategy and content editorial calendar to check what type of content works best for your brand and your customers as well.

3. Influencer Marketing

Influencer marketing is indeed the most effective way to increase brand awareness, and this trend is set to explode in 2024. People use and trust social proof of brands and products. If someone’s favorite blogger or celebrity promotes any brand, he/she will probably be more inclined to trust the endorsement instead of any marketing or email campaign directly from the brand.

Even if your brand has a limited marketing budget, small businesses can establish relationships with influencers that don’t require any investment. Access to your followers and cross-promotion on your business website can often be sufficient for smaller influencers.

4. Cross-Platform Marketing

Nowadays people have at least one or two digital devices, like smartphone, laptop, and tablet. And in the digital world, marketing across different channels and devices is the new standard. Therefore, every business small, medium or large must show their online presence where their customers exist.

Marketing efforts must be coordinated so they have a synchronized feel across multiple devices with different resolutions and screen sizes. Optimizing your website design for mobile is the most important step that every business owner should take, followed by email marketing for both desktop and mobile devices.

Your digital marketing and email marketing campaigns must be optimized for desktop and mobile. In addition, keep a clear eye on ROI for every campaign and device to know your success metrics and where your ideal audience exist and is more responsive.

5. Mobile Optimization

Mobile will still rule in 2024, which really comes as no wonder. Everything from your business website to email marketing campaigns must be optimized for mobile and if no doubt, mobile website optimization is something that must be done before desktop optimization. Because nowadays many people are using their mobiles devices to view websites, read emails, and use social media channels. So, being a small business owner, it is advised to grab your audience where it actually present and modify everything according to mobile. If your produce mobile-friendly website design and content, chances are your brand will gain user engagement and ultimately more conversion rate.

6. Video Marketing

Believe it or not, video is the next big thing. However, 2024 truly promises to be the year of video for a variety of reasons. Nearly every social media platform has now become integrated video functionality into its fundamental settings and for a good reason. Nowadays, people are watching videos massively. Facebook claims 100 million hours of videos are watched through its platform daily, imagine that is only one social media channel.

With this massive adoption of video, small business owners must consider using video marketing as an integral part of their social media marketing strategy that has potential to improve audience engagement and customer loyalty. For video marketing, you don’t need to be a tech savvy to master video production. Simply come up with some amazing ideas and see how your ROI boosts.

7. Storytelling

The most enduring principle of good writing is to tell everything in an interesting way. Descriptive explanation curates a scene the users can envision and allows them to visualize the idea and story you are trying to deliver. Storytelling websites have a great potential to attract prospective clients and retain loyal customers. It provides an interactive user experience that is what every brand and consumer want.

Carefully think what your business is trying to accomplish via specified campaigns, then craft the message from the user’s perspective. Customers have now become more tech savvy and don’t want any fake advertisement that bark CTAs. Therefore, it will be a worthwhile choice to curate a story that attracts users towards your brand in a subtle way. Come up with a story that requires Instagram images that users must revisit to watch the whole campaign unfold. This is something that users will want from businesses in 2024.

In a Nutshell

Stay up-to-date with these digital marketing trends and make 2024 the best year for your small business. Follow these trends and incorporate them into your business marketing plan that can take your business towards new heights of success.

The post 7 Digital Marketing Trends for 2024:  What Small Businesses can Expect appeared first on Branex Official Blog.