“A brand is a person’s gut feeling about a product, service, or company.” ~Marty Mel

Can you be a brand? You might have asked this question couple of times in last year. And what you have answered is the way you will treat your employees, customers, and shareholders. Yes, personal branding is quite a buzz word these days but do you really know why personal branding is important in this technological age? If you think personal is branding is not important to think again.

What is personal branding?

How does carrying an iPod makes you feel? How does Starbucks difference from your local coffee store? And how does flying in Virgin Airlines make you feel? These are not just brands. These companies started from scratch and moved deep into our lives with personal branding.

Furthermore what devoted us to these brands is their founders. Every brand, be it Apple, Virgin Airlines or Starbucks, we relate these brands with personal branding. Starting out with Steve Jobs. We all know his vigorous appeal to creativity and innovation and to create something which is bigger better and makes you feel standout from the crowd. (Well personally I am a fan of Google, but I love the Apple brand itself). Second, comes Richard Branson with the powerful brand Virgin. The brand builds on curiosity and passion and differentiation. Richard Branson holds the title of personal branding so well. Even if he does anything that doesn’t relate to his brand, people often attach it with the brand name their self.

To some people, the brand is a name logo, color, or attribute which people attach to it. For others, it is a brand personality with which consumers relate to. No matter how good or impactful your start is, if you want to build a personal brand, you need to start by creating a well-thought-out brand color. But, you might be thinking how does brand color relates to personal branding, well to answer this.

Check out the video below:

What Color is your personal brand?

Discover your brand

Next, comes discovering your brand yourself before people does. Now, here there are two forms of discovery. First, what do you think about your brand, and second, what others think about your brand? As per the words of Simon Sinek “Every organization on the planet knows ‘What’ they do. Very few organizations know ‘How’ they do it. But only a few know ‘Why’ they do what they do.” While you start your journey towards building a strong personal brand you need to know ‘why’ you started in the first place. And then you can let the world decide what you really mean to them.

“Be Yourself, Everyone Else is Already Taken.” ~Oscar Wilde

Create your brand

Once you are done with the discovery phase next comes the creation phase.In this phase, you have a chance to highlight your strengths and penetrate among the hearts of people with a single voice. You need to live, eat and run your marketing campaigns with a single message. Most of the companies do this silly mistake of delivering various messages for their brand. This creates confusion among the people as well as the employees. Your target should be to create a single message and integrate that message into all of your campaigns.

The second step is to reach your target audience with various personal branding mediums. Starting from the website, logo design, brochure design. And most importantly building a corporate brand identity for your audience to relate and built a bond with you.

“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” ~David Brier

The last step is to use the social channels well. From selling your product to telling a story, it is your duty to present your ideas in a way that your audience can relate easily with them. Pick and choose social media channels that fit your audience persona. Don’t just sell your product. Sell the audience their dreams.Dreams that they can relate to, dreams that can make an impact, and lastly deliver your audience something worthy of their wallet.

Still, need to know why personal branding is important?

I don’t think now you might need to think on why personal branding is important for your brand. I don’t think now you will be asking this question. Because creating a personal brand is so vital for you and everyone around you. By creating a brand that is personal to you, you are promising people that this brand is not just a brand, it is a reflection of yourself. You’re unique abilities and your unique persona.

When people will start buying from your brand. They will surely relate their personally with your personal brand personally, and if they feel the same for your brand, you won half of the battle. And for the other half, well you will just need to wait. Because soon people will do your marketing and that will be the actual success of your brand.

To bottle it up

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth. Personal branding is the essence of your brand and your identity and there is no right way to do the personal branding, it is just creating the right perception in the eyes of the consumer.

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Everybody wants a profitable business. A large number of buyers justify that you are doing pretty well in becoming an established business. Also, it goes without saying, it takes more than luck to actually get to a point where you have plenty of buyers of the products or business you are to sell.

If you have more control over your business, have crafted a website design that’s extraordinary, have a remarkable brick and mortar presence, you will see that such efforts are helping in maximizing the overall value of your business.

However, if all the mentioned efforts are not paying off and it feels that you are just recklessly throwing money without securing a promising potential of your business, perhaps it’s time to study your customers closely to find out what they really require.

Selective Buyers

When you are to sell a business at a great value, perhaps the greatest mistake that anyone can ever make is not planning in advance. Buyers today have gotten so selective with their choice that they won’t just throw money into buying anything that looks pretty as a .com. They will, in fact, conduct a proper analysis whether it’s a sure thing or not. The catch here is to plan far in advance to sell so that you start getting options well before time. This will also gradually add to your business value over time.

Say no to non-effective outsourcing

Sometimes entrepreneurs find it difficult to trust someone in helping them run their business and so, since they stay away from outsourcing, they only add up to their workload. While this could be one damaging extreme, another could be to outsource every aspect of your business. Buyers are usually interested in businesses that have lesser hassles in terms of workload levels. Micromanaging and involving in every aspect of the business makes the sale virtually impossible. So selectively outsource the areas that will save you money and lessen the workload in some way.

Stay away from needless risk

Entrepreneurs may have trouble seeing the actual risk in businesses because either they have been striving on it for far too long or they are too optimistic to see risks right in front of their eyes. Take San Andreas fault for example, the developers continue to build on the site even when there is a prediction of a major earthquake within 30 years. This means that the business there are built on quicksand which is pretty much the case with entrepreneurs in online businesses. Therefore, it is best to research, identify and reduce this risks for possible failures. Some factors may include single points of failure that are prominent, too many external dependencies, and other marketing risks that seem like a potential threat but you have ignored them earlier.

Stay ahead of time

Perhaps one of the best traits of an entrepreneur is that he/she is an opportunist and they don’t become an opportunist just like that. They must have seen it coming and had their gear ready to launch when the time is right. What they did here is got their timing right. One wrong decision and wrong timing can ruin everything. Two extremes here could be selling too early or holding back for far too long. When do you sell anyway? Ensure that when the returns are moderate for your website and there is no downturn anytime soon and you are experiencing a steady and gradually uplifting growth in time, that is when you really sell.

There are so many factors out there that helps maximize the value of your online business, especially ecommerce web design, but a focus on the few can help you to leverage more in less time. So start working on them today in order to get a grip on maximizing the value of your business today for a better tomorrow.

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Brands are those valuable assets that organizations need to establish, nourish and revitalize every now and then. They reflect the company itself which makes the need even more promising on part of the team.

A lot many companies simply fail because they were unable to establish the brand image the way they perceived it. This is a very important element which is often missed and so the brand once imagined was completely different than the reality.

If that has been the case with you lately, then these tips collected from expert strategists from renowned branding agencies in Dubai may help you revitalize your brand:

1. Branding is Integral and Central

A brand and all the branding activities come as a combined effort of the entire organization. This is the reason why organizations today have various departments working for and in support of the many/singular brand. They start from a very basic strategy which has certain milestones along the way. If they are not intact, brand strategy implementation becomes a very complex process.

2. Holding on to the core values

The biggest problem arises when a brand loses focus of what it was built around. This happens when they are trying to be problem solvers for just about anyone, copying all that they see around and hence leading themselves astray from the real purpose of their existence. If you do that, the differentiation element dies and the brand loses its real identity. Stick to the purpose and focus on the qualities of the brand itself rather than being something the brand certainly isn’t.

3. Engaging everyone, regardless of the hierarchy

Each employee acts as the brand ambassador and this is the only way they are going to take its ownership completely and convey the right corporate image of the brand. The more they are engaged, the more dedicated they are, the more life they will add to the brand.

4. Consistency

In an effort to create a brand image and ensuring that the followers are loyal to the brand, consistency is imperative. It applies to all the processes, all the milestones, and reflecting an image on all the platforms. Since consistence contributes greatly to brand recognition, it can fuel loyalty to a greater extent in the long run.

5. Checking in on Competitors

Look up to the competitors for the purpose of adding the missing components into your brand rather than replicating the entire strategy and losing the real brand essence on the way. This can really help you collect that insight on the customers as well for you are in the same industry, and serve the same customers. You can always customize a part of their strategy for your better gains.

A brand should always stir in excitement. Each time a customer buys it or utilizes the services of, they should feel satiated. To do just that, your brand needs to be powerful and full of commitment. Make sure it lives up to more than what the customer expects and only a successfully implemented brand revitalization process can aid you in doing just that.

The post 5 Commandments of Revitalizing a Brand via Corporate Branding appeared first on Branex Official Blog.

For Better Recognition

A logo design is one of the major components of your company brand. It is a symbol that can easily be recognized by the audience and is used for advertising and correspondence. A memorable logo design is powerful enough to give the desired impact of your company to your potential customers.

For Promoting Services

Promotion is another great component of corporate branding. Running an advertising campaign can build and promote your brand. You can’t explore new markets if your advertising campaigns are bogus. Too narrow or too broad an advertising focus, and your business fails to create a powerful impact of the company in the minds of potential customers.

For Building Trust

A professional and sophisticated appearance builds tons of credibility and trust. People usually opt for brands that appear legitimate and reliable. In short, your brand visual appearance can have a great power to influence your potential clients.

For Inspiring Employees

There are some employees who want special recognition or you can say reason to work with the organization. When employees understand the reason for being employed at your company, they are more likely feel pride and can be able to achieve the aim you have set. Having a powerful brand image is like a source of inspiration for all the employees.

For Better Financial Return

Strong branding usually results in secure future business. The greater an organization is committed to creating a brand value, the more the financial return from its struggles.

For Creating More Leads

Strong branding enables your business to get referral leads. How can you tell your friend about the product you love if you could not even recall the brand name? The major reason behind using the word brand for this concept is the ineffaceable impression. Word of mouth referrals can easily be possible if your company delivers a memorable and quick customer service. In reality, it is the most profitable yet effective advertising source to make your brand authentically shine.

No matter if you have a profitable corporation or small business, you can establish yourself as a leader in your field by creating a strong corporate image.

The post Why Brand Building is Crucial for Your Business Success? appeared first on Branex Official Blog.