For all those who are not already aware, your lead to sale conversion is the percentage of visitors who are landing on your website and take a desired action. The action could be filling of an email catching form, subscription to the newsletter or downloading an information graphic that you have uploaded for them to take benefit from or any other marketing tactic that could secure them as your prospect customer.

There can be several factors that are associated with maximizing conversions of any website and hence there cannot be any one answer to the solution that will suit every business. however, there are several tips that can apply across the board.

The main key to any smart website is to realize there is more to just making your website look attractive. What is important for business owners to remember is that your company’s website is a tool for you to engage and attract customers. it’s actually a vehicle that delivers a real purpose of your brands products and services. It is a vehicle that delivers the brand message, provides information, shows prospects how they can reach their goals, and leads them through the buyer’s journey until they eventually invest in your products or services.

Here are five tips about how to design your website to help deliver incremental, quantifiable results that can ultimately help you reach your company’s targeted goals:

Design for the objectives you want to achieve

What is the most important design element for a website? Graphics, copy or videos? No, the most important design element is the objective you want to achieve. Each website page should be focused on obtaining a specific response from each visitor.

Design in sales funnels

Keep in mind: your company’s website is a sales tool to attract visitors, convince them of the value of your products and then close a sale. For that reason, approach design with content and calls to action to lead website visitors through the buyer’s journey.

Design with your brand story in mind

It is no secret that brand storytelling is a powerful technique for building B2B relationships. It is a method that draws in readers and makes your business more approachable, giving it a more “human” element. As a result, your brand message should come through in telling your brand story. Website visitors must realize your company is made of real human beings who are interested in helping them reach their goals.

Design for Clarity

How people interact with websites is continuously evolving. Because of these changes, websites need to be designed to accommodate how visitors view websites. Content should be presented in short “snack-able” bites because of visitors’ shortened attention spans and time constraints that cause visitors to quickly scan pages.

“Snack-able” content, or information that is quick and easy to consume, that is displayed in bite-sized pieces typically performs best these days. Visuals, like single photos with a caption, and “card” layout, where content is broken down into individual components and then paired with an image to deliver a desired message are examples.

Design for Mobile Devices

Increasingly, people are getting online every day through a wide variety of mobile devices. More than half of all Google searches are mobile. All websites today should be mobile responsive. It is important to address this issue because designing for mobile devices can have major impact on your customer experience and SEO.

Today’s strategic website design strategies focus on simple interfaces and a cleaner style. But achieving the desired results and meeting your business objectives are equally important.

As you consider the next version of your website design, give thought to the above-mentioned five tips. With this approach, you will have a website that will more easily persuade your visitors to become your customers. for more information on how should your website look like to effectively increase conversions, get in touch with the best website agency in Dubai and ask for a custom quote.

The post Tips to Design Websites that Convert Leads to Sales appeared first on Branex Official Blog.

Selling on any ecommerce website requires a set of predefined strategies that makes the venture succeed. The formula for making an ecommerce design is similar any other business. A unique proposition that adds value to consumers and their purchase decisions. But when we talk of an eCommerce website, its success is highly dependent on the term commonly coined as user experience.

There can be many ways that can improve the user experience of your web design. But in this article, I will talk about tactics that will ensure better performance of your ecommerce website design.

1-   Know what your visitors want

Typically, there are only two kinds of visitors on any ecommerce website:

•  Those who know what they are looking for
•   Those who are looking around

Both these group of the audience can be catered through intelligent ecommerce website design. Fewer products can be featured on the main pages, but if you have a long list of products falling in various categories then it is advised to include the search functionality on your website. Customers don’t like to spend time in finding things that they want, especially when they know what they are looking for. Therefore, you need to make it as quick and painless for them as possible.

For customers who do not have the idea of what they are looking for, you need to provide them with a list of products for them to browse through. For that, your navigation should be easy to use with varying choices. You can also entice them during the search process through offers that can help them in finalizing their purchase decision.

2-   Choose your platform wisely

There are dozens of e commerce website development platforms available today. Shopify, Magento, Prestashop, Woocommerce are only a few of the famous e commerce website development platforms used by developers to create such sites. You must talk to your Ecommerce website design agency about the appropriate platform for its development. The appropriate platform provides the much-needed framework and logistics needed to support and maintain an online store. Some platforms are best suited for vast e commerce solutions while others are skewed towards small-scale shops. Choosing the right platform will help you understand and overcome your business objectives as well as the needs of your consumers in advance.

3-   Devise a strategy

Just as you would expect any traditional store to be organized and clean, consumers also expect the same from stores online. Your website design will be your first point of contact with your consumer and if you fail to make your impression in the first visit, the chances of you scoring a sale will increase by at least 20%. Your website design should not only be clean and well organized but should be easy to use too.

4-   Provide secure transaction tools

While there are many benefits of setting up our ecommerce business online, there can be equally important areas to be identified and requires careful consideration. Due to the rising identity theft issues mainly on such online forums, you need to provide your customers with fully verified and secured online payments tools that they can trust on. Not only that implementing such tools will give your customers peace of mind but also provide you with an edge that will definitely contribute to bringing in more sales.

5-   Provide contact info

Sometimes, online shoppers do not prefer to interact with people. But when they get upset or have a complaint they desperately seek a representative of the service to talk to. Placing a complaint form is one idea that is suggested to be used in such websites. This gives your customers a feel of connection with the brand itself. But make sure you monitor each and every query that is dropping in your inbox because any missed query can frustrate your consumer and they can further use the power of social media to publicize the issue, which will definitely cut your sales short.

6-   Get in touch with us

Every consumer is different and so is the consumer. They have different needs that are fulfilled by different solutions. It is imperative to do your research before asking for assistance from any ecommerce web design agency. We, being a professional web design agency in Dubai makes sure that our customers get the best possible advice from us upon their project requirements and in affordable cost. If you have an ecommerce website design and development idea in mind, you must also get in touch with us.

The post 6 Tactics for a Successful Ecommerce Web Design appeared first on Branex Official Blog.