Machine learning is an amazing technology that is making groundbreaking changes in the field of web design. It is gradually becoming an important design material for creating next-generation interactions and digital products. Established corporations such as Facebook, Apple, Google, Amazon, Netflix and Adobe are harnessing the power of machine learning to optimize user interfaces and curate content recommendations.

When it comes to designing voice interfaces, predictive interfaces, sensor-based interfaces, IoT or bots, machine learning has become the fundamental design material. Digital product designers are strongly advised to get acquainted with machine learning in order to create an out-of-the-box product experience.

If your web design company hasn’t started leveraging machine learning, chances are you will be left behind. Let’s explore how implementing machine learning into web design can offer an entirely new product experience and improve your business ROI.

Allows Designers to Gather Data

When it comes to building smart digital products, or making better design decisions, data plays an important role. Machine learning technology uses deep learning and neural networks to collect data that designers need to create intuitive digital products. Machine learning needs a massive amount of data to perform computations.

Machine learning algorithms analyze data and build their own logic based on the data. There is no need to write custom code, machine learning technology can identify patterns, with minimal human intervention. Using meaningful data allows designers to come up with user-friendly interfaces that offer amazing experiences.  

Make Better Color Choices

Whether you are designing a SaaS product, ecommerce website or a financial app, choosing the right color palette can make your digital product super successful. For many designers, choosing the colors that appeal to the target audience is a challenge. By choosing the right colors, you can convey the brand message, create a memorable digital experience, or product.

With machine learning technology, you can choose the right colors and create a perfect UI interface. There are many AI-powered tools for designers that use machine learning’s deep learning and neural algorithms to make the right color choice for your design projects. These tools consider user behavior and color preferences of your target audience while generating color choices for images, websites and other visual content.

Create Interactive Designs

Today, building high-performing websites and efficient applications has become a challenge for designers and developers. Designing a visually appealing interface isn’t enough, as a UI/UX designer, you need to come up with an interface that helps users take the desired action.

But how can designers make sure the designs they create are capable enough to solve user problems? Machine learning makes it simpler for designers to figure out whether the design is creating a positive user experience, generating website conversions or building mobile app interactions.  

Offer Personalized Experiences

Using machine learning in your design projects allows you to offer a highly personalized user experience. Netflix, Spotify, Amazon and YouTube are making the most out of machine learning algorithms and showing content based on users browsing pattern and search history. Designers can create user-centric digital products that offer personalized experiences.

From personalized recommendations to search results, notifications and ads, everything can be personalized with the help of machine learning. It allows every visitor to consume the experience according to their preferences and needs while helping them achieve the desired goals from moment to moment.  

Using Chatbots to Increase Customer Satisfaction

Fortunately, many web design and development teams are finally starting to realize the true potential of AI chatbots. Many designers are creating fast and helpful natural language chatbots to help customers order food, ask for directions, search for products or so on. Using machine learning to create an intelligent chatbot for your website can improve the customer service and provide users with better assistance.

Fast Access to Information

Adding voice-based search functionality to your website has become the one of most popular web design trends. Apps such as Google Assistant, Siri, Cortana are the most popular voice-based search functions that enable users to get instant information. Machine learning technology enables designers to implement voice-based search systems into their websites and mobile apps.

Are You Ready to Use Machine Learning for Your Design Projects?

As a designer, you need to stay on top of machine learning technology and learn how it can improve your digital services. If you are ideating your new digital product, or thinking of creating an engaging interface design for existing product, it is advised to incorporate ML algorithms to your UI/UX design strategy to come up with an interactive product that solves users’ problems and offer a great user experience. Hopefully, this post helps designers to integrate machine learning into their existing and upcoming digital products.

The post What Designers Need to Know About Machine Learning? appeared first on Branex Official Blog.

Machine learning is a vast subject that does things which seem almost magical. But how marketers can incorporate machine learning and artificial intelligence into their branding strategy and how they can use it to get more sales and ROI? I’ve answered all these questions below:

What Marketers Can Expect from Machine Learning?

With many methodologies and applications, machine learning can be used to solve problems by finding patterns that we can’t create ourselves.

As a subcategory of artificial intelligence, machine learning quickly processes huge quantity of data and then learn patterns from the data and information that it holds to make decisions. The results of these machines differ every time because they are capable enough to change their resulting actions based on patterns, trends and data-points.

The more information it holds, the more relevant and personalized and accurate the results are. You can notice machine learning in technologies that might amaze you. For instance, self-driving cars, spam emails filters, character recognition, Super Mario game, search engines and much more.

Machine learning can help eliminate the guesswork for marketers. It can provide you with the most accurate predictions about customer preferences, content targeting and website friction. With using that information, your company can be a cutting-edge business in the market, rather than simply reacting to the latest trends.

Machine learning is a magic, designed especially for a world of huge data. Marketers who want to make the most out of their agencies’ data should understand why it is meant for, what it can do, and what to watch out for while employing it. Obviously, machine learning is not something that comes from another planet. The main goal is to learn the ways to improve your business functions and operations.

Don’t let the technical term of machine learning overwhelm your marketing team. Start with the basics, build upon the knowledge, and then think how you can use it for your branding endeavors.

How Machine Learning Can Benefit Your Brand?

You need to understand the real potential of using machine learning, and how does it exactly benefit your business. For instance, in B2B businesses, machine learning helps digital marketers connect with users by providing recommendations based on customers’ behavior, interest, emotions, interactions and feedback with the development of knowledge graph technology.

Personalization is something that can do wonders in the digital world. Users desire personalization in everything, from emails to products to apps to shopping bags. And if you don’t understand your customers’ needs and interests, your business fails.

Machine learning takes advantage of customer data, it greatly helps you find what information is accurate and why it is occurred. Then, your marketing team can make better customer-centric and data-driven decisions.

Machine learning can serve as a powerful tool for your business that provides branding solutions, but to get the most out of it, you need to access all available datasets. For machine learning more data means accurate results, because new data will enable the computer program to teach and improve itself from time to time.

In addition, employing machine learning can help you improve your marketing strategies with customer segmentation, churn rates and customer value. Many businesses are leveraging machine learning techniques in a majority of areas of their brands. Discover how machine learning can help your brand grow and how to come up with some new avenues to learn more about your audience.

Use Cases

Machine learning is everywhere, and if you haven’t noticed it then start observing it today. It is already being employed in the digital world.

Amazon uses machine learning to offer their customers precise product recommendations. The most famous ecommerce business learns users’ interests based on browsing history and unique purchasing options.

Similarly, Siri, the speech recognition software by Apple detects patterns by learning natural language. This is why, Siri understands what you speak.

“Machine learning will begin to be less of a one-to-one interaction in which you ask one question and get one specific answer. We will first see it evolve into learning your preferences and patterns, and from there, it will become more proactive. IA technology will recognize questions that you might not be asking but should be”. The power of machine learning explained by John Bates, Product Manager, Adobe.

Customer Struggle Score uses cutting-edge machine learning techniques to robotically recognize specific areas of a website where customers struggle. This way, marketers can enhance conversion rate optimization, by diagnosing, fixing and optimizing their high-traffic ecommerce websites faster than ever before.

Change the way you do branding, learn from these industry leaders and deliver the perfect customer experience by making changes required to meet their needs.

Get Ready to Transform

It’s high time for businesses to transform their marketing strategy and start implementing machine learning techniques. Because as you collect more data, your marketing team will surely need some automation processes, so preparing for machine learning is key.

With the already profuse data expected to be increased further, there is a great opportunity for marketers to adopt artificial intelligence and cognitive computing to make the most of all the data to drive success for all your marketing campaigns.

Investing in machine learning can help brands to develop targeted display advertisement. This way, marketers can integrate constant testing of customer activity to predict the customer churn rates.

You don’t need to transform your entire business operating system, all you need to make a start from somewhere.

Key Takeaways

Remember, machine learning is not a substitute of strategic marketing and branding efforts. However, it should be used to enhance your current business techniques.

Introduce some machine learning tools to your marketing team. Explain them the amazing benefits to your band. And then start using products already integrated with this latest technology. Combine machine learning techniques into your branding strategy and it will surely double your ROI.

The post Here’s How to Supercharge Your Branding Efforts with Machine Learning appeared first on Branex Official Blog.