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What Designers Need to Know About Machine Learning?

machine learning

As a UI and UX designer, it is indispensable to learn emerging technologies and incorporate them into website design projects you are building right now. Today, many organizations are using artificial intelligence, augmented reality, virtual reality, deep learning and machine learning to power their design interfaces and software products. However, there are still many designers who are still wondering whether to craft design products with these cutting-edge technologies.

Machine learning is an amazing technology that is making groundbreaking changes in the field of web design. It is gradually becoming an important design material for creating next-generation interactions and digital products. Established corporations such as Facebook, Apple, Google, Amazon, Netflix and Adobe are harnessing the power of machine learning to optimize user interfaces and curate content recommendations.

When it comes to designing voice interfaces, predictive interfaces, sensor-based interfaces, IoT or bots, machine learning has become the fundamental design material. Digital product designers are strongly advised to get acquainted with machine learning in order to create an out-of-the-box product experience.

If your web design company hasn’t started leveraging machine learning, chances are you will be left behind. Let’s explore how implementing machine learning into web design can offer an entirely new product experience and improve your business ROI.

Allows Designers to Gather Data

When it comes to building smart digital products, or making better design decisions, data plays an important role. Machine learning technology uses deep learning and neural networks to collect data that designers need to create intuitive digital products. Machine learning needs a massive amount of data to perform computations.

Machine learning algorithms analyze data and build their own logic based on the data. There is no need to write custom code, machine learning technology can identify patterns, with minimal human intervention. Using meaningful data allows designers to come up with user-friendly interfaces that offer amazing experiences.  

Make Better Color Choices

Whether you are designing a SaaS product, ecommerce website or a financial app, choosing the right color palette can make your digital product super successful. For many designers, choosing the colors that appeal to the target audience is a challenge. By choosing the right colors, you can convey the brand message, create a memorable digital experience, or product.

With machine learning technology, you can choose the right colors and create a perfect UI interface. There are many AI-powered tools for designers that use machine learning’s deep learning and neural algorithms to make the right color choice for your design projects. These tools consider user behavior and color preferences of your target audience while generating color choices for images, websites and other visual content.

Create Interactive Designs

Today, building high-performing websites and efficient applications has become a challenge for designers and developers. Designing a visually appealing interface isn’t enough, as a UI/UX designer, you need to come up with an interface that helps users take the desired action.

But how can designers make sure the designs they create are capable enough to solve user problems? Machine learning makes it simpler for designers to figure out whether the design is creating a positive user experience, generating website conversions or building mobile app interactions.  

Offer Personalized Experiences

Using machine learning in your design projects allows you to offer a highly personalized user experience. Netflix, Spotify, Amazon and YouTube are making the most out of machine learning algorithms and showing content based on users browsing pattern and search history. Designers can create user-centric digital products that offer personalized experiences.

From personalized recommendations to search results, notifications and ads, everything can be personalized with the help of machine learning. It allows every visitor to consume the experience according to their preferences and needs while helping them achieve the desired goals from moment to moment.  

Using Chatbots to Increase Customer Satisfaction

Fortunately, many web design and development teams are finally starting to realize the true potential of AI chatbots. Many designers are creating fast and helpful natural language chatbots to help customers order food, ask for directions, search for products or so on. Using machine learning to create an intelligent chatbot for your website can improve the customer service and provide users with better assistance.

Fast Access to Information

Adding voice-based search functionality to your website has become the one of most popular web design trends. Apps such as Google Assistant, Siri, Cortana are the most popular voice-based search functions that enable users to get instant information. Machine learning technology enables designers to implement voice-based search systems into their websites and mobile apps.

Are You Ready to Use Machine Learning for Your Design Projects?

As a designer, you need to stay on top of machine learning technology and learn how it can improve your digital services. If you are ideating your new digital product, or thinking of creating an engaging interface design for existing product, it is advised to incorporate ML algorithms to your UI/UX design strategy to come up with an interactive product that solves users’ problems and offer a great user experience. Hopefully, this post helps designers to integrate machine learning into their existing and upcoming digital products.

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