One point that can be extracted from the transformation that a website can never get your business up and running if its only just design-driven. All top website designers are on to reverse engineer the process around ideal clients’ searching behaviors as well as their content consumption behavior.

If you are to redesign your website around that, it’s best to take search engine optimization into account as well so that we can feed on the customers’ behaviors. With the world of online marketing growing rapidly, it is challenging to keep up with it. SEO is evolving too and can have a positive impact on your redesigning needs if you include it early in the stages. Here’s how and what you can do about it all:

Efficient Keyword Research

Keyword research aids in determining the content and pages as it impacts site navigation, page count as well as content. While it may sound like a lot, it’s not all complex but still not many implement it when drafting website content.

Right when you are to design your website and make a content strategy, include the keyword research as part of the entire plan. Use Google AdWords from the beginning to look for the keywords that your niche is conducting search on. You can kill two birds with one stone here: You can find out the most searched words in your niche as well as the competition for commercial competition amongst the words. Grab a list of words from there and include in your website copy alongside the marketing plans.

Craft Useful Content

Your content team needs to know what they are to write about. Therefore, as soon as you are through with keyword research, now is the time to call in content team and inform them of the objectives. They can produce better content if they have a fair knowledge of the goal of weaving keyword targets in the website copy. Remember, it’s a team work.

Best Practices for SEO Coding

Best practices should be conveyed amongst all without any delay. As you are getting the website redesigned, ensure that it is optimized right from the first line of website code. You may also have the developers take a look at Web Developer’s SEO Cheat Sheet by Moz.

Overall Website Layout

The overall layout of your website needs to be affixed as well in order to better convert via optimization. This means content placement above the fold, CTAs (Call to Action buttons) are placed where they are visible and the right copy of content is using the best code. Also ensure that you are not just stuffing content. Break it into parts and be precise about making your point since the beginning because you are not just designing for the SEO but for the visitors as well. Other content also needs to be included which may or may not include downloadable PDFs, embedded podcasts and YouTube videos and images to add more life to plain content.

When SEO is not taken into account in the early stages of website design and development, your website will never fully be able to reach organic search engine potential. We all want to know How to Rank Higher on Google but seldom do we try. Your website needs the eternal combination of SEO and design so that it doesn’t become a victim of lower rankings on Google and other search engines.

The post Redesigning Your Website to Steer Clear of SEO Traps appeared first on Branex Official Blog.

1. Mobile SEO

According to Google most searches now will be from our small devices that are Smartphones and tablets. For the year 2016, do not ignore mobile optimization that is a responsive web design. Make your website responsive so that it appears on better ranks when any query is searched. Google supports mobile friendly sites and in reward they appear on better ranks.  

2. Keyword Research

Well, most of you would think, is keyword research really necessary? or does it really matter? The answer is YES! Keyword search is now optimized and upgraded. Google has become more complicated where it focuses on users intention rather than query analyzed with keywords. While performing keyword research try to focus on the structure and theme of your content.

3. Link Building

Generating high-quality back links is difficult at times. In a saturated market like Dubai, it is hard to settle down and it takes time. Link building is a creative job; it requires a lot of hard work, strategical approach, and sharp mind. Some trendy link building practices include the active presence on social sites. Blogging and encouraging the reviews on products help a lot in generating a healthy backlink .

4. Creating XML and HTML Sitemaps

An HTML sitemap helps customers to find products and services. An XML sitemap helps search engines to specifically identify pages of your website which increases its chances to be indexed

5. URL Structure

Make sure that every URL carries the required detail of the product or service being discussed. This helps to search and navigate easily. On search engines, the strategy works quite well in identifying which page needs to be ranked higher and get indexed.

6. Reviews

Never forget about reviews. Ask your customers to give a feedback about the products/services they used. Encourage them to explain what they feel after using your product, what was the difference between your service and others. Testimonials will not only increase your traffic but will also encourage new users to buy your products.

An e-Commerce website should have a strong SEO strategy. e-Commerce website faces a handful of competition especially for their products to be appearing on the top relevant search results. So, it is advised to carefully follow all the above cited strategies to make your website a win-win win place. 

The post 6 Effective SEO Strategies to workout in 2016 appeared first on Branex Official Blog.

Usually we use search engines to find stuff, it helps in many ways and makes our navigation simpler and easy. But how to rank our website to the top most rank on Google and other major search engines?  

For this you’d be needing services of a SEO specialist. SEO specialist can help you rank your site to the top of major search engines. This will help audience to find your site easily which hence will increase your traffic rate. Using SEO services will not only help your site rank higher but it will optimize your site for better trafficking.

SEO makes your website user friendly and smooth. Although a lot of people hang on to the old definition of SEO, thinking that it is only related to the search engines. But today SEO is also about improving the user experience on the web. A well structured website reduces your bounce rates.

If you think that your small, local business can never exist on online grounds, you’re wrong. With SEO helping your way through you can mark a strong impression online. With an attractive and eye catching website you’ll be having a good number of visitors at your site, this will thus help grow you have business.  

An SEO optimized website can have more customers as compared to the one which doesn’t. With an optimized website customer conversion rate is better. With SEO your website upgrades and acts as a brand. SEO is an integral part of a company especially when the company wants to business online.

With SEO services you can rank your site higher on the most used search engine Google. So act now and let the world know what your business is online.   

The post How to Rank Higher on Google? appeared first on Branex Official Blog.

Traditional Marketing refers to printing ads, trade shows and even classifieds, whereas, search engine marketing encompasses of PPC (Pay Per Click) campaigns, and SEO (Search Engine Optimization). There are numerous differences between these two eras of marking products and these are;

•         SEM (Search Engine Marketing) is precise and accurate while traditional advertising is vague.
•         SEM is efficient as compare to traditional marketing techniques where you post a ad and wait for your prey.
•         In traditional marketing the major brands or the big fish dominate the field with their financial assets, whereas SEM in contrary is much level playing field.
•         Traditional marketing is much expensive as compared to SEM, on an average, 61% more expensive.  

The Fall Of Traditional Practices

The fall of traditional Marketing is due to the change in consumer behavior. Although Traditional marketing is practiced, and is producing results but comparing these two strategies on the whole, we can say that SEM is clearly dominating.

Another reason that resulted in the decline of this orthodox strategy is, ads are annoying, (they are now actually, on any entertainment source) more than 86% of people skipped TV ads in between their favorite entertainment shows.  

On the contrary, SEM is defined as a process by which an eearch engine professional promotes website on search engines. This is mainly to boost traffic, resulting in increasing sales. SEM is mainly of two types, either rank your site higher on a search engine, or produce a powerful PPC campaign.

Difference Between The New and The Old

The major differences between these two non-orthodox strategies are mentioned below;

•         Website promoted via PPC campaign appears on top right hand side of the searched result, whereas, using an SEO will help your site rank top in search results.
•         A PPC campaign produces immediate results as compared to SEO.

Why SEO?

Ranking High on search engines is not an optional choice for a brand or service, it is now a necessity.

•         More than 65% of the online revenue is generated by the sites in top three positions of the search engine.
•         A study shows that top 10 sites positioning on popular search engines like Google, yahoo, bing receives 78% more traffic than the rest positioning at 11-30.
•         89% of the marketers are maintaining and increasing their inbound marketing budget that is closely associated with SEO.
•         61% of the internet users search products online.
•         An averaging 33% people have access to internet.  

Considering these stats I would advise you to rethink if you’ve decided not to have an SEO professional.                 

It is time to decide what you want your potential customer to view at, your website or your competitors? Obviously “YOURS”. This is why Dubai Monsters SEO specialists are always eager to guide your way through.

Whether you are laying a new business or is a part of a popular business empire, Dubai Monsters is a one stop solution for all your concerns.

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