social media managers – Branex Official Blog https://www.branex.ae/blog Thu, 02 Nov 2017 07:18:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 https://www.branex.ae/blog/wp-content/uploads/2023/10/favicon.png social media managers – Branex Official Blog https://www.branex.ae/blog 32 32 9 Social Media Books You Must Read to Stay Ahead of the Curve https://www.branex.ae/blog/books-for-social-media-managers/ https://www.branex.ae/blog/books-for-social-media-managers/#respond Thu, 02 Nov 2017 07:16:04 +0000 https://www.branex.ae/blog/?p=4051 If you are a social media manager, then it is important to stay updated with all the latest industry trends, digital marketing tools and tactics to...

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]]> If you are a social media manager, then it is important to stay updated with all the latest industry trends, digital marketing tools and tactics to increase your brand reach, visibility and growth.

All social media managers have to be flexible enough and always ready to experiment with new tactics or trying out any latest technology, tool or app to stay competitive.

In addition, you need to update your social media marketing strategy according to the needs and wants of your customers. To survive in this competitive digital marketing space, you need to show willingness to share insights and solve your customers’ pain points.

One of the effective and simplest ways to stay abreast and learn about latest trends and strategies is to learn from case studies of successful brands, read informative blogs, guide, attend webinars, workshops, conferences and follow popular Twitter accounts to get the latest insights and information.

Related Read: Calling All Social Media Managers! Avoid These Instagram Marketing Mistakes

Another easiest way is to read social media marketing books to get great information and keep current.

Here I’ve listed 9 best social media marketing books that every social media manager should read to stay competitive and knowledgeable. Enjoy!

1. “Likeable Social Media” by Dave Kerpen

In this book, author Dave Kerpen explored how to listen to your customers so that you can deliver valuable content to your customers. Using easy steps and clear how-to instructions, Kerpen provides his readers with all the important information and tools necessary to engage customers in a digital world. He helps marketers to leverage the human side of your brand by sharing very practical and concise information.

2. “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk

Most social media managers find it very challenging to get their brand message heard. The massive volume of content that are shared every fraction of second makes it more difficult. You need to work hard to make sure you are creating unique and valuable content. Businesses can cut through the social noise and convey their message by using the power of storytelling.

In his book, Gary Vaynerchuk shows how to adapt your content to specific channels, how to effectively share your brand story especially when there is a plethora of social media platforms. He explains his readers how to keep current with this ever-changing nature of social media landscape.

3. Social IMC: Social Strategies with Bottom-Line ROI By Randy Hlavac

It is important to have a solid social media marketing plan, but it is more important to know how the plan actually benefits your business. Randy Hlavac explains in his book that there are lots of books present that explain the theories behind the use of social media and mobile apps, but this book is different.

Hlavac provides effective strategies and proven tactics that can bring great results. He advises how to build a social media strategy and how to boost sales and profit.

4. Hug Your Haters By Jay Baer

Believe it or not, if you want to succeed, you need to master one of the most important areas – social media customer service. Jay Baer’s book is a perfect choice for Social media managers who want to master this art. As we all know that ignoring your followers or delay in responding is the pathetic business approach. You need to know exactly how to deal with your customers.

In his book, Baer explains how you can deal with your brand haters and how to turn a negative experience into a positive one that can work for you and your brand.

5. Purple Cow By Seth Godin

In his book, author Seth Godin wants to change the way people think about marketing. It can be daunting for social media managers to create original, unique content every day, so sometimes you need a purple cow. According to Seth Godin, Purple Cow is something phenomenal, exiting, counter interactive and unbelievable. Consumers see a lot of boring stuff every day, but you can delight your customers with Purple Cow. Create your own purple cow with exciting social media content ideas.

6. Content Strategy for the Web By Kristina Halvorson and Melissa Rach

Social media is indeed an integral part of content marketing; therefore, it is critically important for social media marketers to mastering the art of content strategy. Kristina Halvorson and Melissa Rach explain how to devise a perfect content marketing strategy in their book. They share their experiences and expertise on everything required to content. The authors also share some persuasion tactics for those who think that content strategy is not important for their business.

7. Thinking, Fast and Slow By Daniel Kahneman

Being a social media marketer, you should clearly know what your customers want, what drives them to choose your brand? When it comes to crafting content, you should keep these important things in mind. In his book, Daniel Kahneman explains these idea in detail. He got a Nobel Prize for his work on decision making, he is an expert in human behavior that nearly every social media marketer needs to understand to delight their customers.

8. Contagious: Why Things Catch On By Jonah Berger

Getting your brand message heard and improving your online presence are one of the main goals for most social media managers. Jonah Berger explains six contagious traits in his book that influence everything from your products to social media content. Marketers can learn how to use these qualities to create your own unique, shareable content.

9. Think Like Zuck by Ekaterina Walter

In her book, Ekaterina Walter beautifully explains the success story of the top social media channel Facebook and its founder Mark Zuckerberg. The book includes real life experiences of Zuckerberg to inspire entrepreneurs and intrapreneurs and motivate them to reach their full potential professionally.

Ekaterina explains how intelligently Facebook used five P’s of marketing, passion, purpose, people, product and partnerships. Digital marketers, entrepreneurs, or anyone who wants to move ahead in their career and interested in learning how Facebook has gained this unbelievable success can read this amazing book.

You have to stay updated in order to be successful in the social media and content marketing landscape. Your social media team needs to stay ahead of the curve by reading industry-defining books. Though theory can become obsolete, the above mentioned social media marketing books are amazing sources for building a solid foundation of great ideas and skills.

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]]> https://www.branex.ae/blog/books-for-social-media-managers/feed/ 0 Calling All Social Media Managers! Avoid These Instagram Marketing Mistakes https://www.branex.ae/blog/social-media-managers-avoid-these-instagram-marketing-mistakes/ https://www.branex.ae/blog/social-media-managers-avoid-these-instagram-marketing-mistakes/#respond Thu, 14 Sep 2017 11:23:13 +0000 https://www.branex.ae/blog/?p=3817 With more than 700 million users, it’s no wonder that Instagram is an integral part of any social media marketing campaign. Brands need to make sure...

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]]> With more than 700 million users, it’s no wonder that Instagram is an integral part of any social media marketing campaign. Brands need to make sure they are using it right for their target audience by avoiding any careless blunders.

If you are already baffled by the idea of filters, hashtags, captions and followers or simply looking for some amazing ways to improve your online brand existence. Here is a list of some common Instagram marketing mistakes that your social media marketing team should avoid in order to strengthen your marketing efforts.

Let’s dive in.

  • Don’t Purchase Followers

There are many brands who are constantly looking for ways to build a strong Instagram presence, and purchasing followers in order to stay on top won’t do you any favors in the end.

Creating a fake account or buying Instagram followers give you following results:

  • Less or No Engagement

Though your account gained thousands of followers instantly, but chances are, the posted content won’t get any likes or comments.

  • A Shaky Audience

The followers you buy are mostly teenagers who don’t have any interest in your brand or bots that share totally irrelevant content. And these are not exactly the type of people you want your brand associated with.

Instead of buying Instagram followers, businesses need to create a strategic approach, create an effective Instagram marketing campaign, share engaging, valuable content and interact with audience.

Overlooking the Statistics

Okay, you have created an account, gained sufficient followers and regularly posting informative, interesting content. To get the most out of Instagram, you need to pay careful attention to the numbers, which most social media managers usually ignore.

With trial and error, you will be able to determine the posting schedule, types of content, hashtags, post captions to get the best responses and more engagement.

Here is a list of some essentials that you should measure on a daily basis:

  •         Number of followers, follower growth and loss
  •         Use of hashtags
  •         Engagement rate in the form of likes and comments
  •         Frequency of your posts
  •         Brand mentions
  •         Click-through rates for the URL present in your bio description
  •         Demographics of your audience
  •         Sales generated through Instagram
  •         Best time to post, i.e. when your posts get more likes

The best way to measure these insights is to use the Instagram’s feature of “Instagram Insights” that helps you know who your followers are, when they actively present online. You can also see insights for a particular post and story you have shared to check the performance of your content and how people are responding to your posts and Instagram stories.

Though numbers and statistics are not the only means to measure your Instagram success, they can surely help you provide with a clear sign of progress and what strategies work best.

Promote Branded Stuff

Constantly promoting your brand in your every single post on Instagram is a definite way to alienate your followers. If every time you post on Instagram are images of your own product, your band logo everywhere, or information about your brand, your followers are going to lose interest in your brand.

Think differently, come up with a strategic approach. Try to convey the values of your brand and products with the help of engaging content.

For example, Toms Shoes, has curated an Instagram account that features the images of their products, lifestyle content and their communities. This builds a clear visual representation of their brand and convey their One for One brand message in the real world.

Not Improving Their Captions

If your brand really wants to drive more engagement and increase conversions, you simply can’t afford to create senseless Instagram captions. Interesting Instagram captions not only give a clear context to your posts, but can generate emotional responses from your followers.

A study suggests that stimulating certain emotions can help increase the chances of messages being shared. Here are some easy steps to write the perfect Instagram captions:

  •         Use the most important words in the beginning of the caption.
  •         Use emojis and add a fun element to your caption.
  •         Ask thoughtful questions to encourage audience to participate.

Not Using Hashtags Appropriately

A study suggests that almost 91% of Instagram posts contains between one and seven hashtags. It clearly suggests that hashtags have more value and a convincing tool. But there are some digital marketers who are misusing this powerful tool.

Brands misuse hashtags in different forms, such as overuse hashtags, underuse hashtags or use irrelevant hashtags. Basically, the purpose of using hashtags is to allow audience to discover other topics – if you are spamming your posts with irrelevant or too many hashtags, you are actually devaluing your brand credibility.

And if you have quality, engaging content but not using any hashtag at all, then you are simply missing out on a huge opportunity of being discoverable and getting more engagement. Read this simple guide on how to use hashtags.

Posting Raw Content

Editing your Instagram content can increase your chances of getting more engagement by 45%. If you are overlooking this important Instagram marketing strategy, you are missing out on an opportunity to drive interactions.

There are countless editing apps available that can help you avoid posting lackluster images on your Instagram account. You can improve the quality of your photos and videos by using some effective Instagram Apps and take your marketing to a whole new level.

Ignoring the Target Audience

“Set it and forget it” approach doesn’t fit for Instagram at all. It is important to create relationships and build meaningful connections.

To make the most of your Instagram community you need to keep these points in mind:

  • See who your followers are and then follow relevant users
  • Build relationships, take part in conversations and respond to your community comments and questions.
  • Share your audience content (UGC) regularly
  • If possible, host some events
  • Ask your followers questions and have them respond on Instagram

Not Using the Power of Instagram Ads

It is estimated that nearly 120 million Instagram users visit a website, email or send a direct message every month. This shows that how keen the audience is to see content from top brands. Instagram ads can lift your brand up and help you get significant conversions. So, use

Instagram ad feature to connect with your target customers who are willing to hear what you have to convey.

There are four types of Instagram ads that you can use to give your content a significant boost.

  •         Photo ads
  •         Video ads
  •         Carousel ads
  •         Stories ads

Not Using Instagram Stories

Instagram stories allows users to share different videos and images in a slideshow arrangement

that disappear after 24 hours. It is estimated that more than 200 million users share Instagram Stories daily and one in five Stories get a direct response from a user.

If your brand also wants this instant and direct interaction with your audience, use this feature smartly. Keep these points in mind while creating Instagram Stories.

  • Tell an interesting story, a step-by-step guide, a tour to your office, or anything interesting.
  • Show the true personality and values of your brand. Keep your stories real.
  • Offer immense value, keep your content authentic.
  • Make your stories more interesting by using Instagram Stories features such as stickers, filters, tags and more.

If done right, Instagram serves as a remarkable tool to convey your brand’s value to the whole world. By avoiding these Instagram mistakes, you can simply pave your way to success.

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