Minimalist vs. Crowded Websites

Is simplicity the key factor that can make your website design a big hit? Or does a crowded web design with a lot of information and images on each page work the best?

A study conducted by usability.gov says, “Having a credible looking website scored 4 out of 5 on the relative importance scale”.

There are many common question that many business owners might have when it comes to website designing.

In this blog, you will learn a few key web design principles to keep in mind and what factors a website owner should consider to create a website design that generate more sales and profits.

What Makes Your Website Credible?

According to different researches and surveys, having a credible website is key. Here are some effective ways explained by usability.gov that you can do to make your website credible.

•         Arrange your website elements in a logical manner
•         Add references in your blogs, infographics
•         Provide complete author’s bio and his/her social media links
•         Make sure your website looks professional
•         Make sure you regularly post fresh content on your blog
•         Provide outbound links and give credit to research and statistics for references
•         Add a FAQs section

Why Avoiding Crowded Website is Important?

Having a minimalist, uncluttered website is crucial, especially if you really want to make your website look more professional. Making it clean and simple is an important yet overlooked aspect of websites. Moreover, it is important to be consistent in terms of website positioning.

Arrange all the important items on your website in a way that it will make it easier for users to use your website, thus providing a great user experience and improving web usability. Make your navigation simpler and easier and use them on the same location on every page.

Remember: creating a consistent website is key.

Check out the example of cluttered, crowded website:

And have a look at this clean, simple web design:

Now ask yourself, which one looks more credible? Which one are you more likely to open your wallet? It simply helps you understand that uncluttered, minimalist website design is important for your business.

Help Users to Make Faster Purchase Decision

Providing users with the details of different packages is key so that they will compare your packages. This will make easier for users to weigh the pros and cons of packages without going to different pages on your website to know the details of each package. Let users check the important details they want to compare.

Here is a good example of pricing packages that usually SaaS business mention on their website.

Moreover, you can also allow users to easily compare your products to make it easier for them to make a fast purchase decision.

Try using similar strategy for your website and see what kind of response you get.

White Space Matters Most

It is important to incorporate some white space in your website design and allow your content and design elements some room to breathe. It will make your website a clean, fresh and sophisticated look.

Eliminate All Pop-Ups

You will surely agree with the point that pop-ups are annoying and interrupt web usability. So, it is important to not just remove all popups, but avoid any irritating graphics that get in the way of users. A website with minimal distractions can provide a more seamless user experience, while increasing your chances of getting more leads.

Focus on Quality Content

Engaging, high quality content appears to be one of the most important factors for your company website. Consider investing your time and efforts on producing quality, great content that persuade users to take action.

Be the influencer in whatever field you are in by just participating on different forums, Twitter and Facebook. By acting as an influencer, people will follow you or ask for advice when they are looking for products related to your industry.  

This way influencer marketing can work, rather than writing useless content that have no takeaways. Remember, your official blog us a direct reflection on your business, products or services you offer. If you have a company blog, update it regularly, and provide real solutions to your prospects’ problems.

Meet Users’ Expectations

The importance of having a website that offers great user experience can’t be denied. According Hubspot survey, 76% of users say the most important element of a website is website usability.

A website that is easy to use can get you more sales and revenue. Think, why would customers prefer your frustrating website if your competitor offers a painless, easy to use website? A website that is user-friendly can improve the user experience and allow users to get their tasks efficiently and quickly. Set your usability goals and satisfaction rate that how long it should take a user to find their desired product on your website.

There are some tools that help you gather feedback from your potential and existing customers. These tools that can help gather feedback from users so marketers can get the idea of how usable their website is:

• User Testing
• Avinash Kaushik’s survey questions
• KISSinsights
• Google Analytics

Website design is important and depends on region to region and demographics. But what doesn’t vary at all is website usability. Make sure you are using the right tool to test your website.

An Appealing Website Design Leads to More Conversions

Believe it or not, improving your business website design leads to more revenue. But it happens only when your website provides clear design, great content, easy navigation and awesome user experience.

Get customer feedback by conducting surveys, perform tests and perform constant iteration to increase your website usability. Ultimately, you will be able to declutter your website, improve your website design aesthetics, and increase the credibility of your site.

If your company website doesn’t satisfy you and your customers, hire a web design company in Dubai to do some beautification work and find a design that you really want for your business.

The post Here’s How Your Website Redesign can Lead to More Conversions appeared first on Branex Official Blog.

Regardless of the attraction these visual elements can create, there’s also a chance that they bring in dangers. That happens either when they are generously placed throughout the website or the placement is just wrong.

While many web designers and small business owners may look forward to making their websites look all pretty and presentable, little do they pay heed to making it useful for the users. Understand that the usefulness of the website is important. Here’s why:

Functionality is the top priority

A lot many designers are rudimentarily mislead when they are being asked to “Design” a website. Believing that a good functionality will eventually fall in place as they go about creating a beautiful website. That’s an absolutely wrong assumption for the functionality is never to fall in place or even follow, it is to lead the design. So the next time you go about designing even a single pixel, find out the purpose behind it and how can you make a core function out of it.

Beauty may be a distraction

The sad truth of life is that beauty can distract. The same rule applies to the web design as well. So a site that makes someone say “Wow” can also make that someone lead away from the actual purpose of the design. If your website is one of those that people are in awe of but they actually have very little to do with your website, then perhaps it’s time to polish that UX. A team of marketers, designers and developers should sit together and plan a website based on all the aspects that would touch the user experience.

Obvious distractions cause bounce rates

Continuing from the last point, if users aren’t aware of what they are supposed to on/with your website, they would just add up to the bounce rate of your website. It will also hurt your SEO which is often the result of the aesthetics taking over the actual functionality. So take that into account as well as mobile bounce rates which means a mobile-first approach is no joke – its real!

Speed of the website matters

So you have lots of colorful flashy elements, sliders and animations on your website. So all of that may be cool, agreed but they are also harming the speed of the website. In fact, they are slowing the load times and given the impatient users today who have shorter attention spans, they are sure to run away seeing slower load times. Also the faster your website is, the more Google is to like it. So elimination of all the elements that could slow down a website is important so that A: you can rank higher and B: you aren’t testing the patience of your users.

Overly done websites lead to confusion

It couldn’t be said any more clearly than this: Complexity leads to confusion. If a user is taken over by the beauty and overwhelming elements placed on your website, all of it will be an obstacle for the effectiveness of the functionality that the user is bound to ignore. Make your websites simpler and give the users some room to breathe. There’s a beauty in simplicity that is unimaginable and will always last for an eternity.

The crux of the lessons learned: a website can be beautiful, yes, but it should never have a beautiful design that becomes a hindrance in the functionality in some way. In fact, design more websites with a functionality-first approach, which in real follows the user-first approach. Do that and your website can do a lot better!

The post How to Create Websites That Look Good and Perform Even Better appeared first on Branex Official Blog.