However, every UAE free zone offers its own set of distinct advantages to business owners and entrepreneurs, and the emirate of Ajman Free Zone is a worthwhile choice to consider when launching your business.

Ajman Free Zone is considered as an entrepreneur’s paradise because of the competitive benefits and incentives it offers. It is essentially a free economic area that provides competitive facilities to startups and entrepreneurs to allow them to garner a considerable return on their investment.

This will ensure that business owners have the best possible start,while also guaranteeing continued support as their business flourishes. Setting up a company in the Ajman Free Zone is easy and cost-effective as companies operating in this zone enjoy the same legal status as other UAE based companies,with the additional benefit of cheaper incorporation and operating costs.

Since there are myriad advantages of setting up a company in the Ajman Free Zone, here are some competitive benefits that would help you decide whether running a business in the Ajman Free Zone is a worthwhile choice for your needs:

Quick Release of Trade License

One of the major reasons that makes Ajman Free Zone the preferable choice for your business is the ease of registration. The registration process is hassle free and you can easily get your trade license within a day. All you need to do is to visit Ajman once to sign up important documents in front of authorities, and the rest of the process will easily be managed by the company remotely. Submit your application and all the important documents along with your business plan, and you can easily set up your business in the Ajman Free zone in just two working days.

Low Startup Costs

Another reason that makes Ajman Free Zone the best trade zone in the UAE and a great choice for business owners is the cost-effectiveness of setting up shop there.Regardless of the size of your enterprise, Ajman Fee Zone welcomes businesses of all types and sizes. Especially, small and midsize companies operating on a shoestring budget will find AFZ the best place to run their business.

Perfect Location

The highly feasible and strategic location of the Ajman Free Zone makes it a perfect choice for a majority of businesses setting up their own company in UAE.The area is ideal for business owners who are interested in import and export trade because it is linked by air, road and water.

It has an easy access to two internationals airports – Dubai International Airport and Sharjah Airport. The zone is located in close proximity to four major seaports – Ajman Port, Port Khalid, Port Rashid and Khorfakkan Port. In addition, the area is connected to Qatar, Saudi Arabia, Oman, Iran, Bahrain, Europe and Kuwait.

Feasible Visa Options

Another benefit for entrepreneurs who are setting up a company in the Ajman Free Zone is the availability of multiple packages with different visa options. The Smart Office package allows business owners to gleanup to three visas at a time, while the Executive Office package grants up to five visas. There is a special package for those who cannot afford a physical space, allowing them to avail the Flexi-desk package.

Lower Nationality Issues

Those who are facing difficulties in other emirates can submit a visa pre-approval application through the visa pre-approval process of Ajman Immigration office. There will be no need to bear the costs of the company or having to cancel your current visa.

Perfect for Every Business Type

Do you know why more and more entrepreneurs are looking to get their trading license in AFS? It is because it caters well to almost all trading activities. The Ajman Free Zone issues industrial and professional licenses, compared to other free zones in UAE. The perfect mix of industries and businesses make AFS the perfect place for entrepreneurs to communicate and share their knowledge and expertise with one another.

Corporate Bank Account Opening

Ajman Free Zone consultants can help you choose the bank that is right for your business and guide you through the account opening process. Ajman Free Zone representatives can also book meetings with all concerned organizations on your behalf.

Sponsor Dependents

The Ajman Free Zone has an easy and quick visa process, but best of all, it gives you an opportunity to sponsor your family, friends and employees. Those who fulfill the salary requirements are eligible to sponsor visa application for their dependents, if they have enough space to accommodate them. The process is relatively easy, be it entry permit, medical fitness test, status adjustment, visa stamping or Emirates ID registration, everything can be easily done via this process. Before submitting an application, you need to ensure that you and your dependent meet the entry standards.

Additional Benefits of Ajman Free Zone Company Formation

• Investors have 100% ownership
• Guaranteed100% return on profit
• Personal income tax exemption
• Economical lease rents
• Inexpensive prices of power and electricity
• Affordable and state-of-the-art infrastructure
• Zero duty tax on import and export
• Corporate tax exemption
• Those who are above 60 are eligible to qualify for visa
• Cheap lease prices
• Resident or employment visas for investors and employees

So, if you are aspiring to establish a business in the UAE free zone with minimum investment, competitive privileges and more flexible options, Ajman Free Zone is the most affordable area for business setups in UAE. Get your Ajman Free Zone company registered and enjoy benefits of running your own business in UAE.

The post Why Entrepreneurs Should Consider Ajman Free Zone for their Business? appeared first on Branex Official Blog.

Sure, great content counts a lot when it comes to creating a brand authority. But what is even more important is the hashtags for Instagram that create a sweet spot between your brand and your audience.

If you’re crafting great content, kudos to you! You’re on your way to get some authentic following.

But, having said that, you’re still missing one piece from the Instagram puzzle – hashtags!

The great thing about Instagram is that they have provided you mean to be the part of the wider conversation in the digital cosmos. Hashtags on Instagram is your gateway to reach more and more customers for free.

But, finding hashtags on Instagram is a bothersome process.

Hashtags on Instagram are like Google keywords. People use hashtags to find your brand. And once they discover you, you can spin the magic wand for some sweet-talk.

The good thing is, you need to fear anymore. Here I will explain how you can find the best hashtags for Instagram? How can you reach more customers by finding the best hashtags for your business?

Let’s begin!

How many Instagram Hashtags you need to use?

As per Instagram, these are the limits:

• Instagram caption character limit: 2,200 characters
• Instagram hashtag limit: 30 hashtags
• Instagram bio character limit: 150 characters
• Instagram username character limit: 30 characters

But, ideally, if you want to maximize engagement on your Instagram posts, stick to 138-150 characters (69-75 words approx) in your captions.

How to find the best Instagram hashtags?

To get the most authentic followers for your brand, you need to be very careful when choosing your hashtags for Instagram.

A word of warning here: Some hashtags attract spammers, additionally, some hashtags attract photos that you really don’t want to associate your brand with.

Related: How to Write Instagram Captions That Drive Sales?

The easiest and the most authentic way to find hashtags for Instagram is to search them on Instagram Search Engine. Just type the key phrase in the search box and you’ll get the relevant hashtags.

Check each hashtag and see how they are relating to your brand offering. If you’re totally satisfied with the hashtag, go ahead and use it.

How to find the density of your Hashtag?

To figure out many photos on a hashtag, simply type the word in the search box in your Instagram account. Click on hashtags and notice the number of posts associated with the hashtag.

What is a good size Instagram Hashtag Density?

To start off I would prefer Hashtags with a density of 500,000+ posts. However, you can also pick those hashtags that give you 20,000 or under results.

How to find the high-density hashtag?

Well, after you search a specific hashtag, go for Top posts section:

How to find Instagram Hashtags in your niche?

Once you found the top hashtags, click on the related hashtags to figure out what others are posting with that hashtag.

Best Instagram Accounts for Design Inspiration

If you have a website design agency that is willing to go long way with Hashtags, you need to learn from the best of the best. Here are some Instagram accounts that are using Hashtags the rights way.

• Mikey Burton:  @mikeyburton ( Designy illustrator)
• Neil A. Stevens: @neil_a_stevens (Poster Designer)
• Hey, Studio: @heystuxdio (Spain’s most creative design studio)
• Daniel Aristizábal: @darias88 (Digital Artist)
• Dschwen LLC: @dschwen (A Design studio in Minneapolis)
• Leta Obierajski: @letasobierajski (Art Director from New York)

Related: 21 Awesome Ideas for Brands What to Post on Instagram

Instagram hashtag information can come from anywhere around you.

Check out the Instagram accounts of your favorite magazines. Everyone is using Instagram that fits their business strategy.

Use the suggestions in this blog post and you’ll be in hashtag heaven in no time, attracting more people to your Instagram account.

There is no right or wrong strategy. The only right strategy is one that is working for you. If someone is using a strategy that is working for them, it is not necessary that it work for you too, but this doesn’t mean that you stop trying.

The post How to Find Instagram Hashtags for your Business? appeared first on Branex Official Blog.

So as many as 85% respondents believed that their efforts to creating buyer personas are not being sufficient, than worry not because we are here to help you with what seems to be the issue:

You stick with only what you know

The first thing many businesses do when developing buyer persona is the profiling of their existing customers. Then, they use their own perspective and understanding of their products for developing pain points and unique selling propositions. This although being a good strategy can land many in a mistake. This method though helps you in targeting the people who are already using your product but ignores the demographics of other customers who are yet to include your product in their repertoire. Start off with what you know and use this information as a launching point for some in-depth research into your target audience.

You fail to stand out

Buyer persona can work wonders for the business, if only used in the right way. Buyer persona can actually make your corporate website design up to five times more effective for your target consumers. It is their effectiveness that makes them the most popular marketing tactic worldwide. Therefore, it is very possible that if you are targeting a specific persona that is relevant to your market, some or all of your competition are as well, and in this scenario it gets difficult to nurture leads, especially when your company is at the startup level.
Because of this, competition analysis should also be one of your important considerations when developing your buyer persona strategy. Luckily for you, competition has many pain points and you need to find a unique one that will set you apart from the rest.

You lean on sales intelligence

This is especially for businesses who are just beginning to adopt buyer personas, it’s easy to confuse with buyer profiling. According to the Customer Think’s survey, this is a big problem:

• 80 percent were confused about the difference between buyer personas and product management/sales intelligence type buyer profiling
• Nearly 60 percent said they were frustrated their buyer personas were based on typical product management and sales intelligence

Buyer personas should be built in collaboration with the sales team, but they shouldn’t be driven by sales intelligence. Effective buyer personas come from:

• When you listen to your customers
• Customer data analysis for demographic information
• Keeps in consideration the goal of your buyers
• Paying attention to important and unimportant elements around you.

All this information comes together to narrate a story about your unique audience. This helps you in building empathy for them and understanding their needs as you look for ways to meet with your products and service offerings.

They are checked off your to-do list

One of the primary steps of creating a content marketing campaign is to set a buyer persona strategy. But like any other important task, it can never be checked off your to-do list completely, even when done. Your company is growing and the economy is changing, while people’s social positions and job security change at an amazing rate. All of these things (and more) are factors that affect the state of your target audience.

If you don’t make the effort to regularly dig for new insights and adjust your understanding of how people are thinking, feeling, and acting, you won’t have a good idea of what their needs are, or how your business can help.

You have a content disconnect

In determining why your buyer personas aren’t effective, consider that the reason might not necessarily be because they’re not accurate. The truth is, many businesses create great buyer personas and use them to develop pain points and a USP, but then never refer back to them for other content marketing tasks.

Buyer personas should be used to brainstorm content ideas.

And since 60 percent of marketers create at least one piece of content per day, they should also serve as a daily litmus test — with every new piece of content created, marketers should have a good understanding of how their ideal buyers would think, feel, and respond to it.

All your content should be designed to drive certain behaviors in your audience. You won’t know how effective your potential content will be at this goal unless you take a hard look at your buyer personas for each piece.

The post Understanding the Disconnect Between Real Life Experiences and Buyer Persona Expectations appeared first on Branex Official Blog.

Over the past few years, the two countries have been working harder to find the right development path. Especially, China has been pressing ahead with transformation and opening up, with a focus on people through scientific development. The China-UAE trade has grown from $63 million in 1984 to $60 billion in 2016 and is predicted to swell in the coming years.

The UAE is responsible for one-fifth of Sino-Arab trade and one-third of China-GCC trade. China exports mainly electronic appliances, mechanical tools and devices, while the UAE exports mainly copper, iron, plastic and more.

In 2016, Ahmad Mohammed Bin Ghannam, Executive Director of the International Economic Relations Sector, said that thanks to the UAE government, Chinese visitors to the emirates will now get visas upon arrival at the country’s international airports. He appreciated the step taken by Chinese government to start direct Yuan currency trading with the UAE. He is convinced that the bilateral trade between the two countries reaching $100-billion mark in the near future is not far-fetched one.

Finance & Investment

Keeping the promising potential of the UAE in mind, many Chinese banks have decided to make their way into the emirates. The largest lender of China, Industrial and Commercial Bank of China has established its branch in the Dubai International Financial Centre (DIFC) in 2008. There are branch offices of Bank of China Middle East, the Agricultural Bank of China and China Construction Bank in DIFC as well.

In October 2016, China Construction Bank which is world’s second-largest bank by Tier 1, listed a $600 million bond on Nasdaq Dubai last year, the only international exchange in the Middle East in relation to regulatory standards. The four largest Chinese banks have branches in the region’s biggest financial free zone, Dubai International Financial Center (DIFC) of which Nasdaq Dubai is a licensed market.

When it comes to investing in China’s banking sector, the UAE has been very active and has established many branches and offices on the Chinese homeland. Union National Bank was the very first Emirati lender to the whole China in 2007 that has an office setup in Shanghai, followed in 2012 by National Bank of Abu Dhabi and Emirates NBD.

Dubai Week was held in Beijing by DIFC to promote Dubai economy and make it an ideal place for investors worldwide. The UAE has also started making footholds in China and it is reported that the UAE’s investments in China is reaching to new heights. Emirati enterprises and businesses have around 650 projects in China. Many projects such as UAE Stock Exchange and Dubai Pearl Project strive hard to increase their position in China and to attract investors.

Trade & Commerce

 There are many Chinese businesses apart from the banking sector who have also started to see many opportunities in the UAE. The Emiratis’ customs services, free zone facility, state-of-the-art port and logistics park have made the UAE an ideal place for the Chinese to conduct business throughout the Middle East.

More than 2,400 Chinese companies have now become of members of Dubai Chamber. Most of these companies deal with electronics, building material, garments, novelty items and more. More than 1400 Chinese enterprises are planning to launch their branches in other countries and they see UAE as an important hub to grow their business.

Such massive economic growth has facilitated China’s access to untapped consumer market and avail many profitable opportunities. The UAE’s “Look East” policy has been interested in enticing Asian investment. Attracting Chinese stakeholders to promote the UAE economy to China has now become a priority for Abu Dhabi.

Energy

The UAE have made energy cooperation, obviously not to such extent as the Qatar and Saudi Arab have done so far, it’s still an increasing important aspect of UAE-China relationship. China imports around 15% of the Emirates’ petroleum compared to 12% by South Korea. Over the past few years, this energy partnership has further strengthened after a $330 million agreement between Abu Dhabi Company for Onshore Oil Operations (ADCO) and China Petroleum Engineering and Construction Cooperation (CPEEC). This deal is expected to increase ADCO’s daily supply at a more satisfactory rate. China National Petroleum Corporation (CNPC) has been involved in different other projects in the UAE, including the development of the country’s crude pipeline and Asab Oil Field.

 Infrastructure

When it comes to infrastructure sector, China and UAE have signed many agreements for construction projects worth billions of dollars. Dubai has invested in many Chinese ports and logistics centers in Tianjin, Hong Kong, Yantai and Qingdao. Chinese Ministry of Commerce and Beijing firms have also completed billion dollars’ worth construction projects in the emirates. This has led many Chinese infrastructure enterprises to invest in UAE projects.

 Automobile

Chinese companies such as Cherry, Foton, Dongfeng, and GAC Motors have also played their major role in the UAE’s automobile sector. As Emiratis seek more affordable car options, Chinese manufacturers entered the Emirati market with low rates. Chinese car sales are projected to increase 100% every year in the country and their market share is expected to reach double-digits by 2020.

 Travel & Tourism

The trend of travelling between the two lands is increasing. Currently, there are 21 daily flights from Dubai to China, operated by Emirates. Chinese nationals reportedly constitute around 4% of passengers at Dubai International Airport, accountable for 12% of sales at Dubai Duty Free outlets. In order to improve the experience for Chinese nationals, the retailer has hired Chinese employers at Dubai Airport outlets.

 Education

The strongest area of China-UAE relationship is education. The first Chinese international School in Dubai has opened many doors to foster the relationship between both countries. Breaking down linguistic and cultural barriers will contribute to even deeper political and economic relations in the future. The annual Chinese Spring Festival held in Dubai attracted an extraordinary number of Chinese tourists and locals.

And Many More to Go

The ties between China and the UAE are predicted to grow stronger in the years to come. Both are all set to expand the China-UAE partnership. Beijing sees great potential in the UAE. With all its natural resources and strategic position, the UAE is considered as a gateway to untapped consumer markets &lucrative investment opportunities. The growing interest of China in the UAE and other GCC countries must also be analyzed within a geopolitical context.

As China is gaining leverage on the international stage, especially after the Silk Road project and the Asian investment Infrastructure Bank, Beijing is now considering resource-rich Persian Gulf nations to use for mutual benefit.

 The Bond will Strengthen Further in the Coming Years

It is important to note that China is the world’s most populous nation with the second largest economy in the world. With such a huge potential, China has a lot to offer to the UAE. Regardless of the world’s financial disability, the Chinese economy is still expanding at an impressive rate and is expected to surpass the US economy which is the world’s largest economy. Given China’s rise as an economic and political power, the ties between the UAE and China are expected to strengthen and flourish in the years to come.

The post UAE-China Relations: From the Great Wall To The Soaring Burj Khalifa appeared first on Branex Official Blog.

A good design with a user-friendly functionality of the website can do wonders for businesses. In fact, they stand as a valuable source of differentiation which becomes a reason for buying from you and not from your competitors. With a good research, a perfect combination of both is possible. Here’s how you can implement good design and secure business opportunities out of it:

Incorporating Design in Business Strategy

The design doesn’t just need to be aesthetic enough and merely be a head-turner with a short-lived approach. It deserves more attention from business owners and managers. A common mistake is to take care of the design after strategy has been formulated and key decisions have been made. Understand that alienating design from strategy is not a wise approach. Include it in all stages of the strategy to reap the benefits in the long run. From the colors that helps highlight certain factors to the Call-to-Action buttons, there are so many minor elements of design that can help better your overall strategy.

Using Design to Improve Product Development

Understanding the demands of the customers is yet another important matter that needs to be taken into consideration right in the beginning of the product development. As Seth Godin said, “Don’t find customers for your products, find products for your customers.” If the product you have created went into the design phase keeping in mind the preferences of the target market, there are better chances of crafting the product in accordance with what the customer wants. So carry out a thorough research on the target market, draw an initial design, identify the relevant materials, create a prototype, evaluate the new product and make revisions if need be before you settle on a final design. A research-led design always end up in efficient product development that is promising.

Designing to Win Over New Markets

Product development is not merely for the existing customers and can also be used to move into new markets and target new customers. So incorporate design in variety of ways in order to appeal to newer markets. Prototypes can help in this regard as it could be used to reveal various customers’ needs and preferences. Use trend research to anticipate those needs and come up with various packaging and graphics to communicate better with the customers as it has the power to retain customers by means of positioning the product for newer markets.

Be it product design or website redesign, incorporating fresh design based on trend research and prototyping, you can keep your existing customers interested as you build new markets. So create a design brief, look for errors, revise them and utilize design as part of the strategic operations that will help to create valuable opportunities for your business. Achieving such objectives will surely help in enhancing the overall brand image as well as you keep everything in line. Just remember never to craft designs in isolation.

The post How to Use Design for Gaining Valuable Opportunities in Business appeared first on Branex Official Blog.

Everybody wants a profitable business. A large number of buyers justify that you are doing pretty well in becoming an established business. Also, it goes without saying, it takes more than luck to actually get to a point where you have plenty of buyers of the products or business you are to sell.

If you have more control over your business, have crafted a website design that’s extraordinary, have a remarkable brick and mortar presence, you will see that such efforts are helping in maximizing the overall value of your business.

However, if all the mentioned efforts are not paying off and it feels that you are just recklessly throwing money without securing a promising potential of your business, perhaps it’s time to study your customers closely to find out what they really require.

Selective Buyers

When you are to sell a business at a great value, perhaps the greatest mistake that anyone can ever make is not planning in advance. Buyers today have gotten so selective with their choice that they won’t just throw money into buying anything that looks pretty as a .com. They will, in fact, conduct a proper analysis whether it’s a sure thing or not. The catch here is to plan far in advance to sell so that you start getting options well before time. This will also gradually add to your business value over time.

Say no to non-effective outsourcing

Sometimes entrepreneurs find it difficult to trust someone in helping them run their business and so, since they stay away from outsourcing, they only add up to their workload. While this could be one damaging extreme, another could be to outsource every aspect of your business. Buyers are usually interested in businesses that have lesser hassles in terms of workload levels. Micromanaging and involving in every aspect of the business makes the sale virtually impossible. So selectively outsource the areas that will save you money and lessen the workload in some way.

Stay away from needless risk

Entrepreneurs may have trouble seeing the actual risk in businesses because either they have been striving on it for far too long or they are too optimistic to see risks right in front of their eyes. Take San Andreas fault for example, the developers continue to build on the site even when there is a prediction of a major earthquake within 30 years. This means that the business there are built on quicksand which is pretty much the case with entrepreneurs in online businesses. Therefore, it is best to research, identify and reduce this risks for possible failures. Some factors may include single points of failure that are prominent, too many external dependencies, and other marketing risks that seem like a potential threat but you have ignored them earlier.

Stay ahead of time

Perhaps one of the best traits of an entrepreneur is that he/she is an opportunist and they don’t become an opportunist just like that. They must have seen it coming and had their gear ready to launch when the time is right. What they did here is got their timing right. One wrong decision and wrong timing can ruin everything. Two extremes here could be selling too early or holding back for far too long. When do you sell anyway? Ensure that when the returns are moderate for your website and there is no downturn anytime soon and you are experiencing a steady and gradually uplifting growth in time, that is when you really sell.

There are so many factors out there that helps maximize the value of your online business, especially ecommerce web design, but a focus on the few can help you to leverage more in less time. So start working on them today in order to get a grip on maximizing the value of your business today for a better tomorrow.

The post 4 Phenomenal Ways to Maximize the Value of Your Business appeared first on Branex Official Blog.

Brands are those valuable assets that organizations need to establish, nourish and revitalize every now and then. They reflect the company itself which makes the need even more promising on part of the team.

A lot many companies simply fail because they were unable to establish the brand image the way they perceived it. This is a very important element which is often missed and so the brand once imagined was completely different than the reality.

If that has been the case with you lately, then these tips collected from expert strategists from renowned branding agencies in Dubai may help you revitalize your brand:

1. Branding is Integral and Central

A brand and all the branding activities come as a combined effort of the entire organization. This is the reason why organizations today have various departments working for and in support of the many/singular brand. They start from a very basic strategy which has certain milestones along the way. If they are not intact, brand strategy implementation becomes a very complex process.

2. Holding on to the core values

The biggest problem arises when a brand loses focus of what it was built around. This happens when they are trying to be problem solvers for just about anyone, copying all that they see around and hence leading themselves astray from the real purpose of their existence. If you do that, the differentiation element dies and the brand loses its real identity. Stick to the purpose and focus on the qualities of the brand itself rather than being something the brand certainly isn’t.

3. Engaging everyone, regardless of the hierarchy

Each employee acts as the brand ambassador and this is the only way they are going to take its ownership completely and convey the right corporate image of the brand. The more they are engaged, the more dedicated they are, the more life they will add to the brand.

4. Consistency

In an effort to create a brand image and ensuring that the followers are loyal to the brand, consistency is imperative. It applies to all the processes, all the milestones, and reflecting an image on all the platforms. Since consistence contributes greatly to brand recognition, it can fuel loyalty to a greater extent in the long run.

5. Checking in on Competitors

Look up to the competitors for the purpose of adding the missing components into your brand rather than replicating the entire strategy and losing the real brand essence on the way. This can really help you collect that insight on the customers as well for you are in the same industry, and serve the same customers. You can always customize a part of their strategy for your better gains.

A brand should always stir in excitement. Each time a customer buys it or utilizes the services of, they should feel satiated. To do just that, your brand needs to be powerful and full of commitment. Make sure it lives up to more than what the customer expects and only a successfully implemented brand revitalization process can aid you in doing just that.

The post 5 Commandments of Revitalizing a Brand via Corporate Branding appeared first on Branex Official Blog.