I’m sure you have.

Being an entrepreneur or a digital marketer, you are probably striving hard to build a successful marketing strategy, and in turn an imposing business empire. You have already realized that it’s not enough anymore to simply rely on your services or products in order to reach unprecedented heights of success; you need to spice things up a tad.

All you need is to narrate an inspirational brand story that resonates with your audience and fills them up with touching emotions or heartfelt nostalgia perhaps. Major brands such as Nike, Coca-Cola, Google, Tom Shoes, Zappos and more have become industry icons because of their unique storytelling éclat, stellar services, and quality products.

Your brand story is the best thing that can differentiate your brand in this fierce digital world because people are prone to letting a stirring story become etched on their minds. A great brand story can position your brand in the most effective way possible while connecting it to a bigger audience. If you haven’t figured out how to tell your brand story well yet, you are probably missing out on a huge revenue-generating potential of your content marketing efforts. An inspirational brand story has a real potential to increase the value of your brand by 20x.

Components of a Perfect Brand Story

• The reason for your brand existence.
• Its purpose, values, objectives and mission statement.
• What makes your brand different from others?
• What motivates you to offer exceptional experiences to your consumers?
• Motivate your readers to be a part of your brand.

When you master the art of brand storytelling and successfully come up with a compelling story, your brand will surely engage with your brand. Here are some inspirational brand storytelling examples that will help you craft a powerful yet convincing brand story so that you are able to attract a wider and engaged audience, who is willing to buy your products.

 Related Read: How to Use Storytelling to Promote Your Brand and Build Trust

Let’s get started:

1. Warby Parker

“Warby Parker came into being with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price while paving the way for socially conscious businesses.”

The fashionable eyewear retailer, Warby Parker, has gained a massive popularity by offering higher-quality, better-looking prescription eyewear that doesn’t leave your wallets bare. The idea was born out of necessity when one of its founders lost his glasses on a backpacking sojourn and couldn’t afford to replace them even after turning out his pockets.

The brand believes that everyone has aright to buy quality glasses, but sadly a major portion of the world’s population can’t afford to buy a decent looking pair. To help solve this dilemma, Warby Parker, in collaboration with a non-profit organizationVisionSpring, makes sure that for each pair of glasses they sell, a pair is distributed to someone in need.

The eyewear retailer has distributed more than 1 million pairs to date and trained thousands of people to offer basic eye exams and supply glasses within their communities with the help of VisionSpring.

Good eyewear, good outcome!

2. Soul Cycle

“Our mission is to bring Soul to the people. Our one of a kind, rockstar instructors guide riders through an inspirational, meditative fitness experience, that’s designed to benefit the body, mind, and soul.”

Soul Cycle is a fitness brand that has a burgeoning vision to “create a better alternative to the fitness routines that feel like work.”The idea for the brand popped up when two busy, ambitious women Julie and Elizabeth couldn’t manage to find a perfect cardio routine, catering to their hectic schedules. So, they decided to start their own indoor cycling studio that emphasizes on a full body workout, in addition to a spiritual component.Soul Cycle currently touts 17 studios around New York and Los Angeles. Soul Cycle has totally reshaped the fitness experience and enthusiastically embraced its community of loyal fans.

Change your body. Find your Soul.

3. Johnnie Walker

The story behind this famous whiskey has its roots in the murky history dating back almost 200 years when the father of John Walker passed away and he had to sell his family’s farm due to financial hardships that befell them. Since John always had a predilection for business, he opened his own grocery store. With a flaring love for whiskey, John started brewing the best whiskey in town and sold it at his grocery shop. Soon he became quite a name to contend with. After John’s demise in 1857, his son Alexander did everything in his power to continue his father’s legacy and introduced the whiskey to many places around the world. Later, Alexander’s sons, Alexander II and George, renamed the whiskey bottle, hence, Johnnie Walker Red Label and Johnnie Walker Black Label came into being.

Today, Johnnie Walker is one of the most famous whiskey brands in the world, with a great message for their consumers: “keep walking”.

4. Blue Apron

Being a digital marketer, it is important to comprehend that your brand story should lend a purpose to your brand existence. And this purpose has to transcend your offerings. It is also important for the success of your brand, as people love to know the reasons behind why your brand exists in the first place.

Blue Apron is a service that delivers fresh, superior grade ingredients for meals that customers can whip up at home. One of the biggest players in the meal-kit delivery industry has smartly conveyed its brand’s mission: “Make incredible home cooking accessible to everyone.”Confiding in your consumers the sole reason behind your brand will make your brand story seem more real and intriguing to your target audience.

5. Beardbrand

Beardbrand is a company that sells beard care products. They offer a wide array of oil products and grooming kits that make it easier for men to maintain their appearance. The founder of Beardbrand Eric Bandholz started out with a blog and YouTube channel where he shared tips and invaluable insights for self-grooming. Eric was contacted by the NY Times for sharing his useful tips on beard care products and he didn’t miss this opportunity to promote his brand via this channel. He quickly became an authority on the subject and when he decided to launch his own brand of products, he had already earned the trust of an immense audience.

Remember that every inspirational brand story needs the right audience to become epic. Find your target audience, identify their needs, and then tell your story to them, just as Eric did. Beardbrand is a great example of brand storytelling that knows how to tap into your target demographics.

Final Words

Whether you are offering web design services, fashion products, real estate services, or electronic gadgets, you can create a huge impact on your consumers’ mind with an inspirational storytelling. So, be sure to create a memorable, persuasive and rousing story so that your target audience understands why your products or services are worth their salt. These exceptional brand storytelling examples mentioned above can refuel your creative juices and help you craft a story that will put you ahead of the curve.

The post 5 Exceptional Brand Storytelling Examples to Spruce up Your Content Marketing Efforts appeared first on Branex Official Blog.

With resource constraints and other challenges, small businesses usually go through a lot before they become a top-notch business. This is where your motivation should come from: Every large business was once small and a beginner – just like you. All you ever have to do is recreate the strategy, work on it, work harder as the days pass by and you will get there.

If you happen to be a small business looking forward to producing content on a budget, here are 10 hacks that can guide you the way.

1. Visuals matter

People today don’t have a lot of time to read just about everything that they see online. They filter out or just go about the headlines. What else is there that would grab their attention? Visuals. If you ever invest, invest in getting the right visuals in this digital marketing age, sometimes they come really cheap. Create good videos, infographics and tell stories. The more you incorporate the visual elements, the more people are going to ReTweet what you said and share away your post, which brings us to the next step.

2. Utilizing social media channels

Contributing to social media channels is a must. If you do not have a presence over the most popular channels, remember, you are missing the most populous of the places where you are supposed to find your target market. Disseminating content becomes easier when you have various social media channels. Make use of them.

3. Events are chances

Every time there is a local event, or even global, make sure you cover it with your content. This way the results crawl up on Google and hence create a chance for your content to go up in the rankings, provided you are using the right keywords and search engine optimization technique, SEO.

4. Keywords

Since search engines like Google are everybody’s go-to medium for just about everything today, you need to rank up higher there. In order to be able to do that, you need to research on the keywords that Google takes into account as people look them up. Conduct a research on this and use various SEO tools to calculate traffic and see how you are holding up. Most of them are free of cost.

5. From presentations to SlideShare posts

Product presentations are usually kept away, PowerPoint presentations that are never used again until today. Turn them all into SlideShare posts and make it a blog post summary. They are visual as well as are now becoming a part of a larger network. Fulfill both the points mentioned above which means that nothing goes on a solo mission ever.

6. Blog posts via videos

If there are any videos that are lying around for various products or brands within the company, make use of them. Study them, add in a few more pointers and convert it into a blog post. It saves you the time of creating a unique blog post. All the research that you ever need is there in the form of videos. Elaborate it and recreate it by simply producing the content for it.

7. Stay updated with the trends

Write a blog post on trending topics, it works like wonders. Take some time out to research over what’s trending currently and write posts accordingly. Craft fascinating headings that are real head-turners but incorporate your very own writing style to keep it unique.

8. Sharing away your own blog posts

All the blogs that you write, it is best to share them away on all the social media channels, and everywhere else you can think of. If your writing style makes blog fun and interesting reads, chances are they will get read often, providing you the reach and penetration you need.

9. Keeping a log

In order to keep a log of all things that you blog about, create a website, a portal. Keep on setting and placing everything that you can in order to create a log that can help you later in NOT repeating all that you write.

10. Stating facts

Any content that holds facts, stats and lists will have more weightage over the one that doesn’t. All those materials within your content support the authenticity of your content. Use them with great care.

So here are 10 tips on a budget, a perfect fit for any small business. Simple, right? Incorporate them today to experience radically positive changes in your content marketing results.

The post 10 Content Marketing Tips on a Budget appeared first on Branex Official Blog.

While it may take time and energy to produce quality content, the results are spectacular. If you have chosen the right marketing approach, it will always pay you back. Selling a product may be an easy task but keeping customers and having them come back to you, prefer it over the competitors and recommend your brand, is surely an achievement.

So you have great content, content marketing experts in place but there’s something still missing. The right tools to have you jumpstart your content marketing efforts. Here’s a list of 5 powerful tools and how they can upgrade your content marketing strategy.

1. Buffer

Work hard a few times a week, or a month perhaps, with Buffer. It allows for easy scheduling of your posts for major social media channels including Facebook, Twitter and LinkedIn. Simply optimize them to be posted at the chosen times, sit back and relax. It is a way to streamline everything – from scheduling to getting the word out on the right time.

Say you’re going on Christmas holiday; schedule the posts beforehand with Buffer. Doing that will not let your customers not miss out that discount offer while you’re away. You may want to use Edgar as well; it does pretty much the same job.

2. ClearVoice

If you are looking on a broader perspective with a little bit of everything in one place, ClearVoice can help you out. Consider it an ecosystem with content creation, content creators, branding and publishers all in one place.

As an organization, you can simply connect with influencers to help you throw in the big ideas or content creators to get things working. Content creators can also take advantage of this tool in making themselves a good name in the business.

3. MailChimp

If you are considering email marketing, MailChimp can really help you out in the very endeavor. It is perhaps the best email marketing platform available. Market your valuable content to email list easily with this, get new subscribers and keep the existing ones happy.

4. Slideshare

This is a tool that is often ignored. However, the power of this tool is beyond imaginable for it draws quick attention from the visitors. Create a deck of slides, make them presentable, add in a call-to-action and put it up on SlideShare. From university students, business owners, to potential customers, everybody likes exploring on this platform. Use it to your advantage while you still can.

5. PRWeb

This platform can be used for sending the most valuable content in the form of Press Release. It will be read by more than 30,000 journalists and around 2,50,000 opt-in news subscribers. Not to forget the 3 million visitors on a monthly basis. PRWeb.com is a giant when it comes to utilizing it for content marketing purposes.

The trick is to create content that is SEO optimized and make a catchy headline to draw attention. The rest is easy for this is quite a simple to use tool for creating a press release and monitoring its success.

If your content marketing strategies aren’t working out, give them a fix by bringing these tools in the picture. If the need be, a lot many people will be ready to work hard but the big achievement is to work smart and achieve the same results. Be the latter participant and let your business shine with these handy tools!

The post 5 Amazing Content Marketing Tools You Need to Integrate Today appeared first on Branex Official Blog.