The world of website design and development is evolving and growing. Ecommerce brands always strive hard to implement the latest technologies and design changes to improve user experience. Creating a personalized shopping experience and reshaping how customers interact can help you stay competitive in the market.

In the world of online shopping, following the latest ecommerce web design trends can help you create more intuitive responses and personalized experiences. Here are top ecommerce website design trends for 2024 that will dominate the ecommerce industry and influence the purchase decisions of the customers.

Ecommerce Web Design Trends for 2024

• UX-Centric Design
• More Visual Content
•  Mobile Optimization
•  Improved Personalization
• AR Shopping Experience
• Automated Buying Process
• Chatbots for Customer Support
•  Enhanced Security
• Social Ecommerce

UX-Centric Design

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Creating a user-centric experience has now become important for ecommerce websites to impress shoppers. Many ecommerce marketers are creating specialized tools and platforms to create better ecommerce websites for shoppers all around the world. A user-centered design can help developers create immersive experiences for users.

From a navigation bar to easy checkout, animations, product videos and website content, each interaction on the website is designed by creating target users in mind. E-commerce companies are using different tools to support a user-centric experience. You can improve your ecommerce website design and follow user centered design principles and improve your customer experience.  

•         Your ecommerce shop’s language should be clear and direct
•         Avoid cognitive overload
•         Give shoppers easy choices
•         Make your ecommerce website super fast
•         Make shoppers aware of their actions
•         Clear and consistent navigation

2.        More Visual Content

Source: Etsy

Visuals are everything, especially when it comes to selling your products and improving your ecommerce website design experience. With aesthetically pleasing images, you can encourage your customers to make well-informed purchasing decisions. Since customers don’t have the advantage of touching or feeling products, you can add images of products from different angles. Adding real, high-quality images will reinforce positive buying behavior actions.  

Posting more visual content on your ecommerce website will offer many benefits, such as:

•         Make your ecommerce store more attractive
•         Increase visibility of your products
•         Increase ecommerce sales
•         Improve online shopping experience
•         Boost website conversions

3.       Mobile Optimization

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Mobile ecommerce sales reached $2.2 trillion in 2023 and the number is expected to grow further in the coming years. In this mobile obsessed world, creating a mobile-friendly design has become a necessity for ecommerce businesses. Make sure to optimize your websites for mobile devices to provide a seamless user experience.

From site navigation to CTAs, images, videos, and checkout processes, mobile optimization is important to get your ecommerce website ahead of the game. Fortunately, there are many ecommerce platforms available that you can try to make your website mobile friendly. A professional web design agency in Dubai can help you create a mobile-friendly ecommerce store. Carefully choose the right ecommerce platform and consider creating a mobile-optimized landing page to boost ecommerce sales.  

4.       Improved Personalization

Today’s customers expect a high level of personalization when they are making online purchases. Modern shoppers prefer brands that send them special offers and create customized offers for them. When shoppers feel like a special person, they are more likely to choose your brand for repeat purchases. Creating a customized shopping experience will help you sell more products, retain more customers, and increase customer satisfaction.

Here are some ecommerce personalization tactics to create a more personalized shopping experience.

•         Show personalized product recommendations
•         Show personalized best-selling products to encourage more click-throughs
•         Incorporate user-generated content
•         Create personalized product pages using customers location
•         Automate personalized messages
•         Show real-time product suggestions when they are about to leave
•         Retarget customers with more smart recommendations
•         Use live chat or chatbots to answer customer’s queries in real-time

5.       AR Shopping Experience

Augmented reality is one of the most cutting technologies that is making groundbreaking changes in the online retail sector. With AR technology, ecommerce stores can reinvent the shopping experiences by merging the physical and digital environment. From 3D product placements to virtual showrooms, virtual try-ons, AR mirrors, the online shopping experience has totally changed.

It is the right time to implement AR technology into your ecommerce store and stay ahead of the game in 2024. Ecommerce businesses using AR technology can help customers shop with more confidence and make well-informed purchase decisions. Using AR technology in your online ecommerce store can attract more customers and take online sales to a whole new level.  

6.       Automated Buying Process

Ecommerce automation is a sensible approach that can save time, reduce errors, and grow your online business effectively. It is one of the best ecommerce web design trends that will rule in 2024 and beyond. From inventory management to order fulfillment, customer segmentation, email automation, marketing automation and customer support, there are a number of ways marketers can implement ecommerce automation.

Many ecommerce marketers are implementing ecommerce automation to improve their marketing efforts. This systematic approach allows ecommerce businesses to improve their advertising campaigns by understanding customers’ buying patterns and abandoned items. Ecommerce marketing automation can help ecommerce marketers to identify the customer journey, send personalized materials and fulfill every customer’s needs.

7.       Chatbots for Customer Support

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Ecommerce chatbots in 2024 is one of the top ecommerce web design trends that can help retailers provide excellent customer support. The trend of using ecommerce chatbots is gaining significant popularity in recent years. According to Gartner, it is expected that 25% of companies will use chatbots as a customer service tool by 2027.

Ecommerce chatbot market will reach $1.25 billion by 2025. It is the right time for ecommerce businesses to harness the power of chatbots and provide out-of-the-box customer service. Today’s customers want quick replies to their queries, with the help of AI chatbots, your ecommerce brand can provide excellent customer care and win their trust. There are a number of ecommerce chatbots available that you can integrate to your ecommerce website design and mobile app. Here is a list of some popular AI chatbots.

•         Groupe Dynamite
•         Tangerine
•         Zendesk
•         Intercom
•         Salesforce
•         Dixa
•         Freshchat
•         Drift

8.       Enhanced Security

If you are an ecommerce brand, then online security must be top of mind for a variety of reasons. Ecommerce websites receive a large amount of user data and online transactions. They are the most targeted sectors of cyberattacks.  Keep in mind that a customer’s data breach can permanently damage your company’s reputation and eliminate customer trust. So, it is important to keep your ecommerce shop and customers safe and secure. With increased frequency of cybercrimes, taking important security measures has now become important for ecommerce brands. However, good security practices can lead to good security protocols.

Here are some important security measures that your ecommerce brand can take to protect customer data.

•         Use an SSL certificate
•         Two-factor authentication
•         Keep your software up-to-date
•         Create a password policy for your company
•         Limit access to sensitive data
•         Audit security vulnerabilities
•         Conduct penetration tests
•         Ensure compliance with PCI-DSS regulations
•         Use HTTPS
•         Keep your admin dashboard secure
•         Conduct PCI scan
•         Use multi-factor authentication
•         Monitor your ecommerce store

9.       Social Ecommerce

With the advent of social media platforms, the trend of online shopping directly on a social network has now become a trend. Many ecommerce brands are using the trend of social ecommerce and encouraging consumers to make an immediate purchase decision. Creating an outstanding social shopping experience is important to compete in the social commerce market. Today’s tech-savvy consumers look for quick and seamless purchasing options.

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According to the Insider Intelligence report, ecommerce site sales will reach more than $2,444 billion in 2025. It clearly shows that the global social commerce market is expected to grow as social platforms develop more sophisticated shopping capabilities. Brands should take advantage of social commerce trends and incorporate them into their strategy and encourage customers to complete their online interactions and purchases.

•         Leveraging live shopping
•         Collaborating with micro-influencers
•         Selling through chatbots
•         Make the most of Instagram shopping, Facebook shops, and Pinterest buyable pins 

Are You Ready to Experiment with the Emerging Ecommerce Web Design Trends?

In 2024, customers want personalized and fast shopping experiences. With advancing technologies becoming accessible, it has now become easier for ecommerce brands to take the full advantage of all these trends. Online customers are looking for ecommerce websites and mobile apps that are easy to use and offer lifelike shopping experiences. Implementing the latest ecommerce web design trends can set your brand up for success.

The post Ecommerce Web Design Trends for 2024 appeared first on Branex Official Blog.

With greater technical capabilities, advanced interactions, visual effects, and the latest web standards, you can come up with an innovative and functional website. Mobile devices continue to dominate, more emphasis on user experience and no-code tools will rule in 2024 to create intuitive web designs. Web designers and developers need to stay updated with the current tools to build sites according to the current web standards.

Let’s explore the trends that will come up in 2024 and how web designers can experiment with these trends to make more sophisticated and eye-catching designs.

Have a look at the top web design trends for 2024.

It is the right time for designers, developers and brands to start adopting these latest web design trends and give their websites a refreshing and invigorating look.

1.       Dark Mode Background

2.       App-like experiences

3.       Micro Animations

4.       Handmade graphics

5.       3D Design and Multimedia

6.       Interactive Design

7.       Text-based Hero Section

8.       VR Experiences

9.      Storytelling Websites

10.    Scroll Animations 

1.       Dark Mode Background

The trend of dark mode web designs isn’t new. Many brands are making the most out of this web design trend to create an ultra-modern look while highlighting the design elements. The dark mode web designs will continue to grow in 2024 as it is easier for users to look at the dark user interface designs. It ensures that your website doesn’t hurt users’ eyes as it helps reduce eye strain.

Moreover, it allows designers to implement accessibility features such as scaling and contrast adjustment. If your website supports this feature, chances are your brand will stand out in customers’ minds for long. Many websites provide their users with an option to switch between light and dark versions which enhances usability. 

2.       App-like experiences

Today’s users prefer apps over websites that create a dynamic user experience. This is why web design companies have started creating websites that create app-like experiences. Web design and development teams are capitalizing on the latest trend of progressive web apps to deliver an amazing experience. Many established brands are already using the concept of PWAs such as Starbucks, Twitter, BMW, Flipboard, Uber, Spotify and much more.

Your brand can also use this emerging trend to stay on top of its customer’s minds. It actually helps you create maximum user engagement and attain maximum user retention.

3.       Micro Animations

Micro animations are small animations that many web designers and developers use to guide users to take the desired action. Many web design teams use micro animations to enhance the overall look and feel of the websites. Many designers use micro animations in the hero images, some implement in the lead form, landing pages and more.

The trend of micro animations is common among ecommerce websites and it is expected to grow in 2024. It is a highly engaging way to highlight the important areas of a page that require users’ attention.  You can also use micro interactions in your next web design project to give pages life, add a level of detail and can effectively convey the message.  

4.       Handmade Graphics

With the advent of design tools, it has become easier for designers to come up with visually impressive and stunning designs. In 2024, the design industry will expect more handmade artwork to create user interface designs. You will see more doodles, cutouts, scribbles, crayons and paint that can add a human touch to your website

You should definitely try handmade designs to take your website to a whole new level and add a more sophisticated touch to your website.

5.       3D Design and Multimedia

Thanks to advanced web technology, now web designers can integrate 3D elements to their websites to make it highly interactive. The development of 3D websites will continue to grow in 2024 as more and more companies want to add a “wow factor’ while crafting a great web experience.

The use of interactive 3D design can make websites more engaging and entertaining. Brands that need to deliver the best possible user experience and while adding a sense of originality and high-resolution detail are advised to use 3D design. It is a simple yet effective way to catch the attention of your audience.

6.       Interactive Design

The trend of creating interactive designs is all the rage. Websites that integrate animations in hero sections and page transitions create more meaningful engagement compared to those that don’t use this trend. Brands are using the concept of interactivity to create engaging websites. From page clicking, swiping and dragging to scrolling, the entire design features are customized as per the users’ needs.

Furthermore, interactive designs can create memorable experiences while allowing users to learn more about your website. Customers spend more time on websites that use interactive design features, so keep user interactivity in mind when creating your next web design project. It will help you keep users on your website for longer and increase brand awareness.

7.  Text-based Hero Section

The trend of using hero images isn’t new, but this year many web designers and marketers are thinking of using typographic hero images. It means less imagery, photography and illustrations and more content. The goal of the typographic hero section is to eliminate imagery and allow users to read the message. Typographic hero sections are simple and catch the audience’s attention by focusing on content and style.

Many websites are using this web design trend to communicate a strong brand identity and create a first, positive impression. Using the typographic hero section entices visitors to scroll down and find out what else the website has in store for them.

8. VR Experiences

In 2024, more and more businesses will focus on building websites that create VR experiences. Many established brands such as Airbnb and IKEA are using virtual reality to create mesmerizing experiences. Now visitors can make well-informed purchase decisions as VR acts as a powerful tool for websites and conveys meaningful content in an engaging way.

Web developers are creating websites that give potential customers a great opportunity to perform virtual tours or other simulated experiences to experience a product or service.

9. Storytelling Websites

It’s no secret that consumers spend more time on websites that are engaging and create interactive experiences. You can harness the power of storytelling to convey the ultimate goal of your website. It makes it easier for your potential customers to understand what you are trying to convey, save their time and build a positive brand image. 

With the help of animations, scrolling effect, video or images, you can evoke emotions of your potential customers and create a wonderful experience.

10. Scroll Animations

There is no denying that page scrolling is the most common type of engagement that can create an amazing user experience. In fact, scrolling is a great opportunity that allows web designers to take visitors on a creative user journey. You can add life to your web design by adding CSS scroll animations.

Adding scroll animations to your website can attract users’ attention as our eyes are attracted to movement compared to static text. Some websites use scroll animation effects to draw the attention of customers to a CTA. The scrolling effects can also be used to guide users on what is happening while keeping the webpage engaging. The scrolling effect will eventually lead to more conversions.

Experiment with Web Design Trends for 2024

Many web design companies are experimenting with these design trends and trying to build websites that enhance the user experience and positively impact your brand and conversions. It is advised to be aware of the latest web design trends and make some positive changes to your website to make it more functional and engaging.

The post Exploring Web Design Trends for 2024 appeared first on Branex Official Blog.

In 2016, we have seen a lot of great website designs, and now it’s time to see what 2017 has in store for the web design industry. We have already started observing some web design trends that are sure to dominate websites in 2017.

Here, we will look at top 8 web design trends which will continue through 2017 to help business owners attract more visitors to their website and achieve their conversion goals in 2017.

1. Minimalism Still Rules

This trend condenses many other web design trends. Minimalist web design trend with the focus on performance, speed and uncluttered elements can give the subtle flow to websites. This trend was initiated by the shift to responsive websites, which not only looks clean, but also encourages scrolling, i.e. user doesn’t expect all the information to be cluttered above the fold. Typography, contrast, white space all are important in minimal website designs.

2. Animations and GIFs will be used more heavily

In 2017, there will be increased use of GIFs and animations in websites as they are a great way to show the meaningful content in the best visual way possible. GIFs and animations with SVG and CSS are now becoming the most sophisticated way to add some uniqueness and design elements to your website design.

The use of animations in near future will become more dominant, because of more focus on content share and animation helps convey the message easier and quicker than any other format like video and text. In addition, if used properly, it can be more lightweight than different images and videos.  

3. Less Navigation Options

In 2016, many websites redesigned with less navigation options. This trend will likely become strengthen in 2017. The main header menu that is used to present 5 to 7 options will become reduce to only 3 or 4. Fewer choices help users to find out what they are actually looking for without moving here and there.

One of the major reasons of adopting this trend is accessing the web through smartphones rather than computers. The practice of making things easier to navigate has taken over and altered the menu and navigation options on websites. Due to this transformation, more and more websites are starting to simplify their menu options to only three or five options. Removing an overly complicated navigation and keeping it minimal help visitors to focus on the purpose at hand, rather than trying to find a way off the page.

4. Microinteractions will change the way

Microinteractions are a refined, yet authoritative ways to interact with a website. They are often present in hovers, click animations, scrolling effects and more. Since these types of design elements will always there, web designers are spending more time on improving these elements and making them more informative, creative and subtle. One of the most used integrations is the rollover or hover, allowing visitor to simply move the cursor over different parts of the site to check these microinteractions and interact with the website.  

5. More Focus on Content-Based Websites

Web designers have spent years for introducing different elements to business websites such as banners, headers, ads, CTAs, popups, social media buttons, signup forms etc. All of these efforts have simply ended up nothing but cluttering the website and taking up more white space, plus taking the attention of users away from the main purpose – content.

In 2017 and near future, website designs are likely to start getting back to the basics and emphasizing more on content. It means all distractions and unnecessary elements will be removed by taking up less space for such elements. Moving back to the important piece of website that is content will be dominant in 2017.

6. The Use of Handwritten Elements

The increased use of handwritten typography will be a unique web design trend for 2017. These elements include fonts, icons, graphics, buttons and certain other elements that bring a unique yet creative touch to your website. Introducing the hand drawn elements will be a nice change for web design industry, giving more options for CTAs and providing great contrast to clean and uniform typography.

7. Flat Designs will no longer exist

The design industry has reached the point in flat trends where every design has started to look the same, therefore all the professional web designers continue to slowly shift away from flat web designs. Designers feel that their creativity is gone and the flat design ending is the solution to be imaginative and unique. Now web designers are continuing to create visually appealing and bold styles which are effective in depicting a brand while maintaining and improving the ease of use and functionality for the users.

8. Rise in Landing Pages

As web design industry is focusing on more content based websites and sharing them more, in 2017, we will likely observe more emphasis on landing pages instead of a home page design. Though every website has a homepage, but as content marketing spreads, web marketers will want to get traffic to dedicated landing pages to attract their target audience and their specific needs.

The basic idea of content marketing is to increase awareness and conversions among audience, so you can increase conversions on your website by simply landing visitors on a page. Landing pages will be designed for the target market to get more conversions.

Wrapping it up

So, these are the 8 website design trends that users can expect in 2017 and beyond. By considering the needs of your target audience, you can choose the right design trend for your startup website that will help you attract your intended users and better meet the conversion goals of your business.

The post Top 8 Web Design Trends Your Startup Needs to Stand Out in 2017 appeared first on Branex Official Blog.