User Experience
The existing Hookd app was a mature product but required a thorough revamp to enhance its user experience, modernize the look & feel and be more efficient in working. Our team worked closely with Hookd team in our intensive design & discovery phase to identify major gap and improvement areas and recommend mobile app best practices in an effort to provide both drivers and users with an easy to use app experience with an updated UI, simplified navigation, easy user onboarding and intuitive user flows.
After thorough ideation sessions, our web designers came out with a revamped design that included important app functionalities at the forefront such as customer verification, maps, payment options, ride tracking, etc. Our web designers took off from the same design but changed into a completely new one that met the demands of the ever-changing tech world.