In 2024, the market is expected to see a growth of 9.0% compared to 2023. This explosive growth presents an undeniable opportunity for businesses to reach new customers and expand their reach. However, to thrive in this ever growing competitive market, coming up with a well designed & user-friendly e-commerce website is no longer an option. 

It has become more of a necessity. 

In this definitive guide, we will equip you with the knowledge & strategies required to build a thriving e-commerce presence. So buckle up, and let’s read everything about it. 

What is E-Commerce Website Development? 

E-Commerce website is the bridge that connects consumers to businesses. It involves practices where online shopping experience is digitalized, from business concept to virtualization and beyond. 

E-commerce breaks geographical barriers taking your business to a wider global audience reach. It targets specific demographics, expanding the customer base beyond physical reach.  

For a better ROI, a robust e-Commerce platform works on vast amounts of data, customer behavior, preferences and interactions. All such interactions allow e-commerce experts to create targeted campaigns with personalized recommendations and well optimized marketing. 

To begin with ecommerce website development, following are some of the pre-requisites that every e-Commerce business should consider to help customers find what they are looking for. 

How to Develop an E-Commerce Website? 

Understanding Your Target Audience 

The first step to effective e-commerce website development is understanding your target audience. Since you’re selling your products through an e-commerce store, your website becomes the most integral part of your business. It’s where the majority of your marketing efforts should be focused because it’s where conversions take place.

Therefore, it’s essential to create a website that appeals to your customers while incorporating current ecommerce web design trends. An attractive website, following the latest trends, will ensure guaranteed conversions. To identify your target market, the first thing you need to do is explore who your audience is. You can examine their demographics, age, and gender, and evaluate the existing customer base.

All of these activities will help you put together the perfect buyer persona.

A prime example of an e-commerce business that effectively identified its target audience is “Dollar Shave Club.” They revolutionized the shaving industry by providing subscription-based razor and grooming product deliveries directly to consumers’ doors at affordable prices.

Here’s what Dollar Shave Club did differently:

• Understanding Customer Pain Points: Dollar Shave Club invested significant time in researching and understanding the common pain points of adult men. They discovered that the high cost of men’s hair care and grooming, along with the inconvenience of purchasing razors from traditional retail outlets, was a significant issue.

• Conducting Extensive Market Research: Dollar Shave Club conducted thorough market research to study their target demographics. They identified their ideal customer as typically young to middle-aged men seeking affordability and convenience.

• Creating a Distinct Brand Persona: Dollar Shave Club took an extra step by crafting a unique brand persona characterized by humor, simplicity, and authenticity. This persona resonated well with the target audience, making the brand approachable overall.

Choosing the Right E-Commerce Website Platform 

Finding the right eCommerce platform is something that every eCommerce store owner is concerned about. The platform which you choose for your eCommerce presence decides how successful your eCommerce journey is going to be. The right eCommerce platform will make it easier for you to manage and promote your online store and that will eventually impact your user experience. 

Entrepreneurs often have to explore three options; 

Open Source ECommerce Platform – The first option you have is the open-source ecommerce platform. Open Source ECommerce platform offers greater flexibility and better control. You can easily modify the open-source code and redesign your ecommerce platform, just the way you want. Although they are free to install, you may have to spend an amount in maintenance which makes them a bit costly to run. 

WooCommerce is one of the widely used WordPress integration and is a globally recognized content management system. It’s an open-source, free to use CMS bringing powerful e-commerce functionality. You can have a higher level of customization, and can tweak around with different themes and extensions available. The extensive customization and user-friendliness is what makes a large and active community. WooCommerce is built with SEO (Search Engine Optimization) in mind, helping your online store rank higher in search engine results. You can also integrate different payment gateways, so whether you have credit cards or digital wallets, you can integrate multiple payment options for customers. 

SaaS Ecommerce Platform – The second option are the SaaS ecommerce platform solutions. SaaS platforms are mostly pay-to-play platforms which operate on a monthly subscription fee. SaaS platforms offer you a wide range of tools which are relevant for building your online presence, promoting your business, and requiring significantly less maintenance. Many such things like platform security, ensuring PCI compliance and so on are usually handled by third-party SaaS ecommerce platform services.

A good example of a SaaS based eCommerce platform is BigCommerce. It has an Open API which merchants can utilize to make custom integrations and implement other customizations. Besides, SaaS eCommerce platforms aren’t as flexible and customizable as open-source platforms available. 

Headless ECommerce Platform – last but not the least, a headless e-commerce platform decouples the front-end presentation layer (the “head”) from the back-end ecommerce functionality. In a normal e-commerce platform, the front-end and the back-end are dependent on each other and are interconnected. 

So let’s say, if there are any changes or updates that you want to make within the user interface, you will have to make the changes within the back-end of the e-commerce system. 

However, the headless eCommerce platform has the front-end as a separate layer from the backend. You can use React, Angular, or Vue.js or any other front-end framework of your choice to build the user-interface that connects with the e-commerce back-end via APIs. 

Headless commerce offers you better customization options in comparison to SaaS platforms so you can have better experience & high-end customizability. 

Why Is It Important?

Choosing the right eCommerce platform is only one part of the ball game, there are several other factors which are dependent on what type of eCommerce platform you wish to choose. 

For instance, 

1. What type of hosting environment will your website will best sustain in? 
2. What level of security does your hosting require? 
3. How SEO friendly is your eCommerce website? 
4. What are the payment options which you want to integrate? 
5. The back-end support, the mobile-friendliness & the level of eCommerce scalability. 

Altogether, the right eCommerce platform depends on what are your business requirements. Let’s say, if you’re planning to launch a shoe store where you’re not only selling shoes in Dubai, but you’re also selling it in different other locations of the Middle East, then you may want to consider your bandwidth requirements, the store size and the estimated online traffic. 

Determine Proper Product Categories 

Proper product categorization helps impact online shopping experience. When you define clear & intuitive product categories, it becomes easier for online shoppers to easily find what they are looking for. 

It’s where online merchants handle product taxonomy. Product taxonomy is all about understanding the different products which you will be selling online and creating a logical way to sell it online. 

Product taxonomy is just one side of the coin, the other side is how well you understand the product attributes, values and online shopper’s purchasing habits. 

When we talk about product categorization, a merchant usually begins the process by organizing broader categories and narrows it down to specific sub-categories. 

Let’s say, if you’re running an online apparel shop, product categorization becomes vital. You can start with broader categories such as Men’s wear, women’s wear and kids’ clothing. Then, you can select a main category and sub-divide it into smaller sub-categories such as tops, bottoms, dresses, outerwears, and accessories. 

For example, a main product category for men’s wear will have a hierarchical structure which may include a list of subcategories such as shirts, pants, jackets, & hats. It will make your eCommerce easy to navigate delivering improved experiences. 

Standout As a Brand 

In a crowded online marketplace, standing a head and shoulder above the competition. Start with developing a unique branding style and make sure your online store stands out among competitors. After all, you want to create a unique brand personality that resonates perfectly with your target audience. A unique brand identity is what will set you apart from the competition. 

Start by developing a cohesive branding style which mostly surrounds color scheme. 

How the Right Colors Create an Impact? 

The best colors will take your brand identity a step forward. It will offer your brand a well groomed and better personality. Here’s how the right color scheme holds significance in the eCommerce space. 

• Brand Identity: Colors have the power to convey specific emotions and messages. Choosing the right ones helps communicate your brand personality to your audience. For example, a playful toy store might utilize vibrant and energetic colors, while a luxury jewelry brand might opt for sophisticated and elegant tones.
• Emotional Connection: Colors can evoke emotional responses in viewers. Understanding how different colors affect emotions allows you to create a specific experience for your visitors. For instance, warm colors like red and orange can stimulate feelings of excitement and urgency, which can be beneficial for encouraging purchases.
• Memorable Impressions: A well-chosen color scheme can contribute significantly to brand recognition and recall. Consistent use of your color palette across all platforms, from your website to social media, creates a visual signature that people will remember and associate with your brand.
• Improved User Experience: Colors can also influence user behavior on your website. Using contrasting colors for important elements like calls to action (CTAs) can enhance their visibility and user engagement.

For example, the motorcycle brand Harley-Davidson exemplifies the strategic use of color psychology in brand building.

Their signature Vivid Black, often paired with chrome accents, perfectly embodies the brand’s masculine, rebellious, and American-made spirit. This bold color choice resonates deeply with their target audience, who often associate black with strength, power, and individuality. 

Add Images & Description 

The only downside of online shopping is that your customers don’t have the liberty to test the product, or inspect it physically. Shoppers are unable to get the feel of the product which means online retailers don’t carry the burden of creating product displays for interested buyers. 

So what should an eCommerce store owner do in such a situation? How should they actually win their customers? It’s by putting up high quality and original images along with a proper description. Start with a quality camera (for instance a DSLR or a good smartphone) and create product images from multiple angles. While taking pictures, make sure that the product is kept in a well-lit location so it can have a more vibrant look. Use a tripod stand to place your camera for excellent stability. In this way, all your product images will have consistency. 

As a result, your shoppers will have more time to inspect and get 360 degree product spin. Don’t forget to add a product description that satisfies the needs or interest of a shopper.  

For instance, Everlane, a popular online clothing brand, focuses on high-quality, ethically sourced basics. However, customers can’t try on the clothes before purchasing, which can lead to concerns about fit and fabric feel.

So Everlane uses clear and well-lit photos showcasing their garments from various angles, including close-ups of the fabric texture and details. They also feature models of different body types wearing the clothes, allowing customers to envision how the garments might look on them.They offer a zoom function on their product images giving enough liberty to customers so they can check the stitching quality or fabric texture more closely. 

Planout Your Content Marketing Strategy 

For an eCommerce website to stand out, it is highly relevant to have an effective content marketing strategy in place. A workable content marketing strategy can help you drive more leads to your eCommerce business, so you can convert online visitors into successful customers. 

The first thing you need to do is; 

Define your target market. Ask yourself the following questions: 

• Who is it that you’re trying to reach with your content? 
• Are you aware of their interests, needs, and pain points? 
• Do you know who your audience is, what their specific desires are? 

Next, try to understand; 

• What do you want to achieve with your content marketing? 
• Is your goal to increase brand awareness, drive more traffic to your website, or boost conversions? 

When you have clear goals, you can measure the success of your content & adapt to a working strategy. Once you’re aware, the next step is to invest in informative, well-written & visually appealing content that resonates with your target audience. By addressing customer pain points, offering relevant solutions, showcasing expertise & highlighting benefits of your products, you can win your target market and drive more eCommerce sales.

Test Your Website 

So before you launch your eCommerce website, always remember to test your eCommerce site extensively. After all, the last thing you want is a business that is buggy and broken. 

Not only does it damage your brand’s reputation, but also makes it harder to pull customers in the future. Start by analyzing your website’s speed, responsiveness & browser compatibility. 

Check if your eCommerce website ideally loads under 2 seconds. A good website should take only a second to load up. Test your page load time using a tool like Google’s PageSpeed Insights & use the information to collect recommendations so it improves overall site performance. 

Last but not the least, put yourself in the shoes of your customer and test the user flow. Check your site’s navigation, search for a product on your eCommerce platform and add it to your cart. Go through the checkout process and see if everything is running smoothly. 

Key Takeaways

• E-commerce is booming, offering immense opportunities for businesses to reach new customers.
• Building a user-friendly and well-designed e-commerce website is crucial for success.
• Understanding your target audience and their needs is essential for creating a successful online store.
• Choosing the right e-commerce platform depends on your specific needs and budget.
• Clear product categorization, high-quality product images, and informative descriptions are essential for online shopping experiences.
• A well-defined content marketing strategy can drive traffic and conversions to your e-commerce business.
• Thoroughly testing your website before launch ensures a smooth user experience and protects your brand reputation.

Conclusion

Building a thriving e-commerce presence requires careful planning, strategic execution, and continuous optimization. 

By following the steps outlined in this guide and staying up-to-date with the latest trends, you can create a successful online store that attracts customers, drives sales, and propels your business forward. 

Are you looking for an eCommerce website solution for your business? Branex is an Ecommerce web development company, we offer you a feature-rich and fully customizable eCommerce solution. Over a span of decades, we have helped many businesses transform their digital presence and bring their digital journeys to life.

The post Mastering ECommerce Marketplace – Your Definitive Roadmap to E-Commerce Website appeared first on Branex Official Blog.

Whether you are a first-time entrepreneur or running your business for a few years, creating an online store can take your business towards new heights of success. Digital transformation has spread its wings across the globe and it continues to evolve at a rapid rate. UAE is the world’s largest business hub, allowing many entrepreneurs and business houses to expand their businesses and earn more profits. The growing popularity of online stores has encouraged many entrepreneurs to start a Shopify store in the UAE.

Whether you want to sell products, or choose a dropshipping model, Shopify in UAE gives many business owners an amazing opportunity to make the most out of growth opportunities. Shopify, one of the trust worthy ecommerce platforms is packed with many shopping cart plugins and other features. With Shopify UAE, you can open an online store or go for a dropshipping model.

If you want to know how to start an online business in UAE, here’s a step-by-step guide to help you open your Shopify store in Dubai, UAE.

How to Create a Shopify Store in UAE?

1.   Research and Find a Niche
2.   Business Registration and Licensing
3.   Sign up to Create a Shopify Store
4.   Choose a Shopify Theme
5.   Product Listing and Inventory Management
6.   Choose Payment Gateways
7.   Shipping and Fulfillment
8.   Launch and Promotion
9.   Customer Service and Support
10.   Market, Monitor and Optimize Your Store

1.  Conduct Market Research to Find the Niche

It is the first step of creating a Shopify shop in the UAE. Perform market surveys in order to know your customers and your competitors and the trends in the UAE market. Decide your products or services to sell and find your niche and USP (Unique Selling Proposition). You can choose a niche that is so popular nowadays and that you are interested in.

The number of product categories available in Shopify is huge – from fashion, beauty products to clothing, electronics, kitchen supplies, and home goods. The quite tricky part is creating a successful business idea in dubai and finding the right store products. Keep your audience in mind when finding the products to sell. Additionally, visit the websites of the top ecommerce companies in dubai  to understand what products they are selling.

2.  Business Registration and Licensing

Make sure to register your company to the applicable authorities within the UAE and start selling products on your Shopify store. Whether you own a sole proprietorship, a partnership or you have a company; you may be required to register with the Department of Economic Development (DED) or the regulatory bodies in Dubai, UAE.

You must submit the necessary details, like the name of your firm, business type and physical address. Moreover, you should also have some documents like a passport from UAE, ID card and also any additional fees apply. Acquire the necessary licenses and permits to be an online retailer. It may differ depending on the type of your business and the location where you are based at.  After having done with all of your documents, you will be about to get a business license which allows you to start up your Shopify store in Dubai and UAE in no time.

3.  Sign up to Create a Shopify Store

Once you register your business, it is now time to establish your Shopify store. Visit the Shopify website and sign up for an account. Shopify offers various plans with different features and pricing tiers. Choose a suitable pricing plan based on your business needs, product volume and budget.

Shopify has a basic plan which is exclusively designed for small business owners. Advanced and Shopify plus plans are packed with advanced features, such as custom reporting, abandoned cart recovery – to name a few. Shopify allows you to upgrade the plan anytime you want as per your needs.

4.  Choose a Shopify Theme

Select a Shopify theme that aligns with your brand identity and provides a visually appealing and user-friendly storefront. A good theme will set the tone for your brand and customer experience. A bad theme selection may have a negative impact on your brand. You can find plenty of free and paid themes on Shopify. Ensure that you select a responsive theme for your Shopify store that can work on all the mobile devices smoothly and send the right subtle message about your brand.

You may also look for support from designers specialized in Shopify web development services. The team will come up with an exclusive theme for your Shopify store and add more advanced functionality and create new sections in your store. With assistance from the Shopify developers, you can configure the header and footer section, navigation menu, search bar and other important elements of the store.  

A site name and design are also needed for your Shopify store. Your store settings can be fully customized, including, store name, domain, and branding. Properly configure your store settings, payment gateways, shipping options, and tax rates in accordance with local laws and to meet your customer expectations.

5.  Product Listing and Inventory Management

Add your goods to the Shopify platform with products’ images, descriptions, prices, & their inventory levels. Create a product navigation system by grouping your products into categories and collections so that customers can easily use it and get a better shopping experience. Implement inventory management tools to record stock levels, variations of products, and obtain inventory levels notifications.

6.  Choose Payment Gateways

After picking the theme for your Shopify store in UAE, it is the right time to consider the mode of payment that you are going to utilize for customers. You can plug-in a lot of fraud-free payment gateways to receive money from the customers. For the payment options, Shopify has pre-made built-in payment options, such as Shopify Payments and other third-party payment providers.

There are hundreds of third-party payment options available for Shopify stores. With the help of a  shopify app development company, you can make the right choice.  Ensure compliance with local payment regulations and security standards, and offer payment methods that are popular among UAE consumers, such as credit/debit cards and digital wallets.

7.  Shipping and Fulfillment

According to specialists of Shopify in UAE, there are a number of shipping details, such as product weight, packaging cost, shipping destination, and carrier rates that every Shopify store owner should consider. Set up shipping zones and rates to calculate shipping costs accurately for domestic and international orders. Partner with reliable courier services or shipping companies to handle order fulfillment, package tracking, and delivery logistics. Offer shipping options such as standard delivery, express shipping, and cash on delivery (COD) to cater to diverse customer preferences in the UAE.

8.  Launch and Promotion

Test your Shopify store thoroughly to ensure everything is functioning correctly and the user experience is seamless. Develop a marketing strategy to promote your Shopify store and attract customers. Utilize digital marketing channels such as social media, email marketing, and search engine optimization (SEO) to increase visibility and drive traffic to your store. Leverage Shopify’s built-in marketing tools and apps to run promotional campaigns, offer discounts, and engage with customers through targeted messaging.

9.  Customer Service and Support

Provide excellent customer service to build trust and loyalty with your customers. Offer multiple communication channels, such as live chat, email, and phone support, to address inquiries and resolve issues promptly. Implement a robust returns and exchange policy to facilitate hassle-free returns and refunds for customers in accordance with local consumer protection laws.

10.  Market, Monitor and Optimize Your Store

Track key performance metrics such as website traffic, sales conversion rate, and average order value using Shopify’s analytics dashboard. Continuously optimize your Shopify store based on customer feedback, market trends, and performance data. Experiment with different marketing tactics, product offerings, and website optimizations to improve your store’s performance and drive growth.

Final Thoughts

Starting a Shopify store is the best online business in UAE. By following these steps and leveraging Shopify’s platform and resources, you can successfully launch and grow your e-commerce business in the UAE, tapping into the country’s thriving digital economy and catering to the needs of local and international customers.

The post Shopify in UAE : A Step-by-Step Guide to Starting an Online Business in Dubai appeared first on Branex Official Blog.

Today, many famous ecommerce apps such as Amazon, IKEA, Noon, Walmart, Carrefour, etc. are performing outstandingly and making huge profits. These ecommerce apps offer exceptional customer service, high quality products and have earned a large, loyal user base.

Due to the rising popularity of ecommerce apps, many entrepreneurs and businesses are planning to develop their own ecommerce apps. Developing an ecommerce app is not that difficult as it sounds. All you need is an amazing mobile app idea and get all the necessary information about the ecommerce app development process.

If you are planning to enter the ecommerce market and want to build an ecommerce website like Noon. Here is an easy guide on how to develop an ecommerce app like Noon app and how much does it cost to build an app like Noon. Understanding the process of ecommerce app development, important features and advanced technologies will help you build a successful ecommerce app.

Let’s get started.

Table of Contents

•     Ecommerce Apps – Market Overview
•     What is a Noon App?
•     Famous Ecommerce Apps in Dubai
•     Why Should You Create an Ecommerce App like Noon?
•     Important Features to Add in Ecommerce App
•     How to Make Sales by Building an Ecommerce App?
•     How to Develop an Ecommerce App like Noon?
•     Tech Stack to Build an Ecommerce App like Noon
•     How Much Does It Cost to Build an App like Noon?
•     Partner with Branex to Create Your Own Ecommerce App

Ecommerce Apps – Market Overview

Why is the ecommerce market getting popular day by day and achieving tremendous growth? There are a number of reasons driving the growth and popularity of the ecommerce industry. Ecommerce market statistics will convince you to build an app like Noon.

Source: Forbes

It is interesting to know that revenue in the ecommerce industry reached $6.310 trillion in 2023 and it is expected that retail purchases are expected and the revenue will reach $8.148 trillion in 2026. This amazing data clearly tells that the ecommerce market is growing at a rapid rate and investing in ecommerce app development is a sensible choice to stay competitive in the market.

What is a Noon App?

Let’s learn about the Noon app. Noon is one of the most popular ecommerce apps in Dubai. According to Statista, Noon is the most famous and widely used ecommerce app, known for its quick delivery and fast shipping time. Noon is a Dubai-based ecommerce platform; however, it offers its services to UAE, KSA and Egypt. The ecommerce app in Dubai is making tremendous sales, US $290.7m in 2022, and it will increase in the future with the increasing demands of products.

Image Source

The Noon app offers a wide variety of products in a number of categories, including fashion and beauty products, baby products, electronic items, home décor and much more. You will find many amazing discounts and offers on the app. The app follows a delivery model called Noon-Now. The user interface is so intuitive and offers a seamless shopping experience. These amazing features and qualities will persuade many businesses to build an ecommerce app like Noon.

Famous Ecommerce Apps in Dubai

When it comes to creating an ecommerce app like Noon, it is important to perform in-depth research on the most popular ecommerce mobile apps in the UAE. By carefully analyzing them, your ecommerce app development team will gain a clear idea of what advanced features and functions you need to include in your upcoming ecommerce app. Remember, market research will help you develop a unique mobile app that stands out in the competitive world.

Here is a list of the famous ecommerce apps in Dubai, UAE.

•         Amazon
•         Noon
•         Alibaba
•         AliExpress
•         Dream Dubai
•         Mumzworld
•         Carrefour
•         Namshi

Why Should You Create Your Own Ecommerce App like Noon?

Building an ecommerce app like Noon is a great idea. In this ever-evolving ecommerce market, investing in an ecommerce app is a profitable idea. Creating a shopping app like Noon can increase your chances of getting more brand visibility, earn a loyal fan base and generate more revenue. You can hire Android Developers online and discuss your ideas with them. The team can better understand the market trends and deliver you an intuitive and advanced ecommerce app like Noon.   

Here are a few reasons why you need to build a unique ecommerce app like Noon:

•         Creates a memorable shopping experience
•         Build brand loyalty and strong relationship with your audience
•         Gain more brand visibility and recognition
•         A profitable, long-term investment to grow your business

Developing your own ecommerce marketplace is a strategic move that can prepare your brand to achieve a unique identity in the competitive online shopping world. If you want to position your brand in the online ecommerce world and want to achieve long-term success, then you should partner with Branex to build your own ecommerce app.

Important Features to Add in Ecommerce App

When it comes to ecommerce app development, it is advised to know the most important features of an ecommerce application. There are three panels of an ecommerce app – User, Vendor and Administrator.

Let’s discover the most important features of each panel.

User Panel

•         Registration & Login
•         Products searching
•         Order Submission
•         Order Status and Tracking Options
•         Wishlist
•         Payment Options
•         Loyalty Schemes
•         Real-Time Notifications
•         Feedback and reviews

Vendor Panel

•         Registration & Log In
•         Inventory Control
•         App Subscription Plan
•         Payment Evaluation
•         Product and Order Management
•         Management of Multiple Stores

Admin Panel

•         Dashboard Administration
•         Product and Category Management
•         User Administration
•         Deals and Offers Management
•         Analytics and Reports

List of Some Advanced Features

•         One-click Purchase
•         Use of AI
•         AR implementation
•         Chatbot integration

How to Make Sales by Building an Ecommerce App?

Building a feature-rich and highly-functional ecommerce app can help you earn profit and grow your business on a large scale. Fortunately, there are many effective ways to earn money and male great profit through ecommerce mobile apps. There are many monetization strategies that can actually work and help you earn more revenue.

Here are some monetization strategies for your ecommerce app.

In-App Advertising

It is one of the most effective monetization strategies for your ecommerce app that is considered as a straightforward path to earn profit. You can place ads in your app without costing users directly. You can obtain profit from ad buyers who pay for displaying ads to your app. From banners to videos, playable or native ads, there are numerous formats to choose from for in-app advertising.  

Subscription Model

It is the most common monetization method for your ecommerce app. Many famous apps such as Netflix, Disney and other apps are using this model to their advantage. By charging users to pay some amount to access the app’s advanced features, you can get the consistent flow of cash. With the right incentives and features, your subscription-based app monetization method can work in the long run.

Freemium Model

As the name suggests that Freemium, provides basic features at no cost. It encourages users to engage with the app without any initial financial involvement. Users can enjoy an ad-free and wide range of functionalities by opting for a premium subscription. To get full access to all the advanced features of the ecommerce app, users need to subscribe to the Premium model. However, the freemium model encourages users to try the app without any cost, which will lead to higher user engagement and potential user referrals.  

How to Develop an Ecommerce App like Noon?

Here is a step-by-step guide to build an ecommerce shopping app like Noon.

•         Competitor Analysis
•         Find a target audience
•         Hire a reliable app development team
•         Define the feature set and concept
•         Create an Intuitive UI/UX Design
•         The MVP development approach
•         Integration with Third-Party Services
•         App Testing and Launching
•         Support and Maintenance

Competitor Analysis

It is one of the most important steps of an ecommerce app development that can help you shape your vision. By performing in-depth competitor analysis, you can identify the latest technologies, app development trends, UI/UX trends and explore revenue models perfectly fit for your solutions. You can find the strengths and weaknesses of competitors’ apps to make your app better and smarter.  

Find a Target Audience

Identify your target audience who actually needs your app. Perform a detailed analysis to identify their likes and dislikes, shopping behavior, buying pattern and other important information to make your app development successful. Identify the unique feature that your audience will love to use and catch their interest. It will make your app unique for the specific user base.

Hire a reliable app development team

Finding an experienced mobile app development team can help you make your ecommerce app development project a big hit. The team will guide you on how to gather app requirements, use the latest development technologies and create a workable solution for your audience.

Define the Feature set and Concept

It is the most important step of your ecommerce app development that needs your full attention. Discuss the mobile app idea with your app development team and they will transform your app idea into a full-fledged solution. Identify the must-have features and advanced functionality to make your ecommerce app unique. Keep in mind that the set of features and functionalities can help the development team to figure out the ecommerce app development cost. If you want to know how much does it cost to build an app, discuss it with our team.

Create an Intuitive UI/UX Design

Creating a beautiful and intuitive app design is important to improve the functionality of your app. The UI/UX design team uses aesthetically pleasing colors, micro interactions and flawless transitions to make the app interface more intuitive. Make sure to keep the design minimalist and follow the advanced Ecommerce web design trends as well as app design trends to deliver an exciting user experience.

The MVP development approach

You have a team of Android app developers and iOS app developers that are well-versed of all the development techniques and platform requirements. The team can create an MVP that will get you a clear idea of the current market and the interest of the audience. Once you get feedback after the launch of an MVP launch, you will know the reaction of the target users. It will minimize the risks and help you complete the development project successfully.

Integration with Third-Party Services

If you want to add highly advanced features to your ecommerce app, it is advised to integrate third-party services. From multiple payment gateways to mapping, authentication, analytics and messaging, you can integrate with popular third-party services to make your ecommerce app feature rich.

App Testing and Launching

Your mobile app testing team will conduct a detailed analysis to check the app’s performance, functions, complexity, installation and other features. The testing phase will ensure that your app is error-free, working smoothly and ready to launch.

Once the app testing process is completed, your app development team deploys the app on the suitable platform. After launching, your app is available to download and use.

Support and Maintenance

Your shopping app needs technical assistance to ensure the app is working well. This is the last step of the ecommerce app development that is essential for the smooth functioning of your app. Whether the app needs any update or any kind of maintenance, a mobile app development company provides constant support and maintenance services to make your app functioning well.

Tech Stack to Build an Ecommerce App like Noon

When it comes to choosing the tech stack for your ecommerce app, it is advised to select the ecommerce tech stack carefully. Ecommerce stacks include tools, frameworks, platforms, applications and programming languages. The technology stack supports different workflows and helps run your ecommerce store. Choosing the right stack can create a memorable user experience and distinct shopping experience.

Here are some important ecommerce tech stacks you need to build an app like Noon.

Front-end Ecommerce Technologies:

•         CSS
•         HTML
•         JavaScript (Vue, React, Angular, jQuery)

Back-end Ecommerce Technologies:

Operating systems

Android:

•         Kotlin
•         Java

iOS:

•         Swift
•         Objective-C

iOS Mobile Development Tools:

•         AppCode
•         XCode

Cross-platform Programming Tools:

•         Flutter
•         React Native
•         Xamarin

Programming Languages:

•         Ruby
•         Java
•         Python
•         Scala
•         PHP

UI Frameworks:

•         SwiftUI
•         UIKIt

Databases:

•         MongoDB
•         MySQL
•         PostgreSQL
•         Firebase by Google
•         DynamoDB by Amazon

Storage:

•         Firebase storage
•         AWS

How Much Does It Cost to Build an App like Noon?

It is one of the most important questions many entrepreneurs ask before building an ecommerce app. Mobile app development cost is the most important factor that can have a huge impact on the business’s goals and requirements. It is difficult to estimate the exact cost of an ecommerce app like Noon, as the development cost is determined by a number of factors.

Here is the list of some factors that can have a huge impact on the cost to build an ecommerce app like Noon.

•         App design
•         Mobile app platforms
•         Complexity of app structure
•         Number of features and functionalities
•         Development team
•         Development time
•         Location and charges of developers
•         App hosting and security

The average cost of building an ecommerce app like Noon would be around ~AED 70,000 to AED 1,35,000. The cost estimation will increase if you add more advanced features and complex functionalities to get the cross-platform app.

Partner with Branex to Create Your Own Ecommerce App

Branex can help you build an ecommerce app by integrating a number of advanced functions to make your app super successful. We have a team of expert iOS developers and Android developers that truly understand the current market needs and provide a robust ecommerce application.

Partnering with Branex is a sensible approach as we assist you throughout the ecommerce app development process. We leverage the top mobile app development technologies and tools to integrate advanced features and custom functionalities. The team has extensive technical knowledge that will help you build an app like Noon that offers a bug-free experience. You can discuss your mobile app idea with our development team and we will help you build a full-fledged ecommerce mobile app.

The post How to Build an Ecommerce App like Noon and How Much Does it Cost? appeared first on Branex Official Blog.

The world of website design and development is evolving and growing. Ecommerce brands always strive hard to implement the latest technologies and design changes to improve user experience. Creating a personalized shopping experience and reshaping how customers interact can help you stay competitive in the market.

In the world of online shopping, following the latest ecommerce web design trends can help you create more intuitive responses and personalized experiences. Here are top ecommerce website design trends for 2024 that will dominate the ecommerce industry and influence the purchase decisions of the customers.

Ecommerce Web Design Trends for 2024

• UX-Centric Design
• More Visual Content
•  Mobile Optimization
•  Improved Personalization
• AR Shopping Experience
• Automated Buying Process
• Chatbots for Customer Support
•  Enhanced Security
• Social Ecommerce

UX-Centric Design

Source

Creating a user-centric experience has now become important for ecommerce websites to impress shoppers. Many ecommerce marketers are creating specialized tools and platforms to create better ecommerce websites for shoppers all around the world. A user-centered design can help developers create immersive experiences for users.

From a navigation bar to easy checkout, animations, product videos and website content, each interaction on the website is designed by creating target users in mind. E-commerce companies are using different tools to support a user-centric experience. You can improve your ecommerce website design and follow user centered design principles and improve your customer experience.  

•         Your ecommerce shop’s language should be clear and direct
•         Avoid cognitive overload
•         Give shoppers easy choices
•         Make your ecommerce website super fast
•         Make shoppers aware of their actions
•         Clear and consistent navigation

2.        More Visual Content

Source: Etsy

Visuals are everything, especially when it comes to selling your products and improving your ecommerce website design experience. With aesthetically pleasing images, you can encourage your customers to make well-informed purchasing decisions. Since customers don’t have the advantage of touching or feeling products, you can add images of products from different angles. Adding real, high-quality images will reinforce positive buying behavior actions.  

Posting more visual content on your ecommerce website will offer many benefits, such as:

•         Make your ecommerce store more attractive
•         Increase visibility of your products
•         Increase ecommerce sales
•         Improve online shopping experience
•         Boost website conversions

3.       Mobile Optimization

Source

Mobile ecommerce sales reached $2.2 trillion in 2023 and the number is expected to grow further in the coming years. In this mobile obsessed world, creating a mobile-friendly design has become a necessity for ecommerce businesses. Make sure to optimize your websites for mobile devices to provide a seamless user experience.

From site navigation to CTAs, images, videos, and checkout processes, mobile optimization is important to get your ecommerce website ahead of the game. Fortunately, there are many ecommerce platforms available that you can try to make your website mobile friendly. A professional web design agency in Dubai can help you create a mobile-friendly ecommerce store. Carefully choose the right ecommerce platform and consider creating a mobile-optimized landing page to boost ecommerce sales.  

4.       Improved Personalization

Today’s customers expect a high level of personalization when they are making online purchases. Modern shoppers prefer brands that send them special offers and create customized offers for them. When shoppers feel like a special person, they are more likely to choose your brand for repeat purchases. Creating a customized shopping experience will help you sell more products, retain more customers, and increase customer satisfaction.

Here are some ecommerce personalization tactics to create a more personalized shopping experience.

•         Show personalized product recommendations
•         Show personalized best-selling products to encourage more click-throughs
•         Incorporate user-generated content
•         Create personalized product pages using customers location
•         Automate personalized messages
•         Show real-time product suggestions when they are about to leave
•         Retarget customers with more smart recommendations
•         Use live chat or chatbots to answer customer’s queries in real-time

5.       AR Shopping Experience

Augmented reality is one of the most cutting technologies that is making groundbreaking changes in the online retail sector. With AR technology, ecommerce stores can reinvent the shopping experiences by merging the physical and digital environment. From 3D product placements to virtual showrooms, virtual try-ons, AR mirrors, the online shopping experience has totally changed.

It is the right time to implement AR technology into your ecommerce store and stay ahead of the game in 2024. Ecommerce businesses using AR technology can help customers shop with more confidence and make well-informed purchase decisions. Using AR technology in your online ecommerce store can attract more customers and take online sales to a whole new level.  

6.       Automated Buying Process

Ecommerce automation is a sensible approach that can save time, reduce errors, and grow your online business effectively. It is one of the best ecommerce web design trends that will rule in 2024 and beyond. From inventory management to order fulfillment, customer segmentation, email automation, marketing automation and customer support, there are a number of ways marketers can implement ecommerce automation.

Many ecommerce marketers are implementing ecommerce automation to improve their marketing efforts. This systematic approach allows ecommerce businesses to improve their advertising campaigns by understanding customers’ buying patterns and abandoned items. Ecommerce marketing automation can help ecommerce marketers to identify the customer journey, send personalized materials and fulfill every customer’s needs.

7.       Chatbots for Customer Support

Image Source

Ecommerce chatbots in 2024 is one of the top ecommerce web design trends that can help retailers provide excellent customer support. The trend of using ecommerce chatbots is gaining significant popularity in recent years. According to Gartner, it is expected that 25% of companies will use chatbots as a customer service tool by 2027.

Ecommerce chatbot market will reach $1.25 billion by 2025. It is the right time for ecommerce businesses to harness the power of chatbots and provide out-of-the-box customer service. Today’s customers want quick replies to their queries, with the help of AI chatbots, your ecommerce brand can provide excellent customer care and win their trust. There are a number of ecommerce chatbots available that you can integrate to your ecommerce website design and mobile app. Here is a list of some popular AI chatbots.

•         Groupe Dynamite
•         Tangerine
•         Zendesk
•         Intercom
•         Salesforce
•         Dixa
•         Freshchat
•         Drift

8.       Enhanced Security

If you are an ecommerce brand, then online security must be top of mind for a variety of reasons. Ecommerce websites receive a large amount of user data and online transactions. They are the most targeted sectors of cyberattacks.  Keep in mind that a customer’s data breach can permanently damage your company’s reputation and eliminate customer trust. So, it is important to keep your ecommerce shop and customers safe and secure. With increased frequency of cybercrimes, taking important security measures has now become important for ecommerce brands. However, good security practices can lead to good security protocols.

Here are some important security measures that your ecommerce brand can take to protect customer data.

•         Use an SSL certificate
•         Two-factor authentication
•         Keep your software up-to-date
•         Create a password policy for your company
•         Limit access to sensitive data
•         Audit security vulnerabilities
•         Conduct penetration tests
•         Ensure compliance with PCI-DSS regulations
•         Use HTTPS
•         Keep your admin dashboard secure
•         Conduct PCI scan
•         Use multi-factor authentication
•         Monitor your ecommerce store

9.       Social Ecommerce

With the advent of social media platforms, the trend of online shopping directly on a social network has now become a trend. Many ecommerce brands are using the trend of social ecommerce and encouraging consumers to make an immediate purchase decision. Creating an outstanding social shopping experience is important to compete in the social commerce market. Today’s tech-savvy consumers look for quick and seamless purchasing options.

Image Source

According to the Insider Intelligence report, ecommerce site sales will reach more than $2,444 billion in 2025. It clearly shows that the global social commerce market is expected to grow as social platforms develop more sophisticated shopping capabilities. Brands should take advantage of social commerce trends and incorporate them into their strategy and encourage customers to complete their online interactions and purchases.

•         Leveraging live shopping
•         Collaborating with micro-influencers
•         Selling through chatbots
•         Make the most of Instagram shopping, Facebook shops, and Pinterest buyable pins 

Are You Ready to Experiment with the Emerging Ecommerce Web Design Trends?

In 2024, customers want personalized and fast shopping experiences. With advancing technologies becoming accessible, it has now become easier for ecommerce brands to take the full advantage of all these trends. Online customers are looking for ecommerce websites and mobile apps that are easy to use and offer lifelike shopping experiences. Implementing the latest ecommerce web design trends can set your brand up for success.

The post Ecommerce Web Design Trends for 2024 appeared first on Branex Official Blog.

WhatsApp is the widely used messaging app, now serving as a marketing platform that has a 98% message open rate. Businesses are using WhatsApp for reaching their customer base directly on their mobile devices. With WhatsApp marketing, you can improve sales 5X more compared to email and SMS marketing. Marketers can use this messaging platform to provide excellent customer service via audio and video calls. Most importantly, many ecommerce businesses rely on WhatsApp as messages are end-to-end encrypted, leading to secure ecommerce payments.

If you haven’t leveraged WhatsApp marketing for your ecommerce business, now is the right time to promote your products and increase sales. Let’s discover the benefits of WhatsApp marketing for your ecommerce business and some effective strategies to try to maximize user engagement and ecommerce sales.

Table of Contents

Why Choose WhatsApp for Promoting Your Ecommerce Business?

WhatsApp Marketing Strategies for Ecommerce Businesses

• ·        Add a WhatsApp Button to Your Online Store
• ·        Add Special Promotions and Offers
• ·        Detailed Product Information
• ·        Personalized Product Recommendations
• ·        Collect Feedback and Reviews
• ·        Order Confirmation
• ·        Delivery Tracking
•   ·      Return and Refund
• ·        Easy Payment and Billing
• ·        Run WhatsApp Ads
• ·        Cross-selling and Upselling

Are You Ready to Integrate WhatsApp to Your Ecommerce Marketing Strategy?

Why Choose WhatsApp for Promoting Your Ecommerce Business?

Believe it or not, WhatsApp has now become the most effective marketing platform, especially for ecommerce brands to promote products to a wider audience. Since the platform is direct and highly secure, making it a number one choice for business communication. From sending promotional messages and personalized recommendations to providing customer support and order tracking, WhatsApp can be used for a number of reasons.  

·      Reach a Large and Engaged User Base

WhatsApp has more than 2 billion active users, making it the most popular messaging app in the world. It gives brands a great opportunity to reach a large and engaged audience. Marketers can craft compelling and creative messages and campaigns to a wider audience.

·        Increase User Engagement

Sending a WhatsApp message to your customers can increase user engagement. Thinking how? Basically, it is delivered directly to your customers’ phone. It makes WhatsApp a more personal and engaging channel compared to other marketing channels, such as email or social media.

·      Instant Customer Support

WhatsApp allows brands to interact with their customers in real time to provide the best possible customer support. You can answer their queries, provide instant support, guide them on how to place an online order, and resolve their issues quickly.

·      Secure and Reliable

WhatsApp can protect user’s privacy by using a highly secure method of end-to-end encryption. The highly secure approach ensures that no one else can read messages that you send to each other. It encourages secure payments and increases customer’s trust.

WhatsApp Marketing Strategies for Ecommerce Businesses 

Add a WhatsApp Button to Your Online Store

In this digital era, customers browse websites and Facebook pages to search their favorite products. You can direct your potential customers from your website and Facebook to WhatsApp chat and ask questions related to your products. It is always a great idea to embed a WhatsApp button on the page for customers encouraging customers to communicate with you directly. It will improve click-rate and allow you to communicate with your potential customers. WhatsApp allows you to add chatbots and live chat options to your website, so that customers can easily inquire about discount deals, promotions, place an order, track their orders, and ask any question.

Add Special Promotions and Offers

Ecommerce businesses can send WhatsApp messages to their opt-in customers to promote new products, special offers, and discounts. You can use WhatsApp Business Chat to notify your customers about your new products, upcoming sales, and share business updates. Product catalogs appear at the front of the WhatsApp chat, which will encourage customers to check them out.

Moreover, WhatsApp has introduced a broadcasting feature that allows marketers to send promotional messages to an unlimited number of people. Whether it’s a special discount on seasonal products or limited time offer on the newly launched product, you can share deals and discounts to your customers and convince them to explore further. With clickable CTA buttons, customers can initiate the conversation and purchase the products.

Detailed Product Information

WhatsApp is the best medium to share important features and qualities of your products with your customers. You can send images, videos, Gifs, and other details related to your products to your potential customers on WhatsApp. Users may show their interest in buying your product by checking catalogs images and other interesting information. By sharing product details and integrating clickable buttons, you can increase leads and conversions up to 3X times.

Collect Feedback and Reviews

If you are an ecommerce business owner, you can clearly understand how important it is to know what your potential customers say about your products. Collecting customer reviews and feedback through WhatsApp can help you in this regard.

For instance, WhatsApp allows you to send questionnaires and surveys to your customers. It makes it super easier for your customers to share their experience and any suggestions to improve their products’ quality. You can also create a dedicated landing page for displaying customers reviews on your website and social media platforms. It will encourage potential customers to get a better understanding of your products and make a well-informed decision about future purchases. In fact, it is the best strategy to build brand credibility, a positive brand image and customers’ trust.

Order Confirmation

It is one of the most effective WhatsApp ecommerce marketing strategies for your online store that can increase user engagement. Now, online businesses can share an order confirmation message with their customers and allow them to confirm or cancel their order. Furthermore, customers can easily access their order details and other details like shipping address, payment method, etc. With WhatsApp, you can share the shopping receipt in an image format. It will allow customers to stay on top of their bank transactions.

Delivery Tracking

Delivering an amazing customer experience is the ultimate goal of almost every ecommerce brand. Therefore, ecommerce marketers do their best to help customers place and track their orders. Thanks to WhatsApp, you can provide your customers with the exact status of their orders. You can send order updates to your customers so that they know their order is placed, shipped and about to arrive. Sending a WhatsApp message to confirm payment and give them delivery updates throughout the shipping process will improve the buyer journey and create a positive impact about your business.

Return and Refund

In an ecommerce world, order return has become a normal phenomenon. People return purchased products due to a number of reasons and request a refund. WhatsApp can make the process of return and refund easier and hassle free. Simply integrate a chatbot and your ecommerce marketing team can easily track the requests of return, exchange, or refund.

Cross-selling and Upselling

WhatsApp can be used for ecommerce upselling and cross selling. According to a survey conducted by Marketing Matric, selling products to existing customers is easier than new customers and chances of conversions is 60-70% is higher. Therefore, it is always a great idea to cross sell and upsell your products to your existing customers as it is more convenient and effective to convert your existing customers than new customers. Using WhatsApp marketing, you can send customized messages to your customers and encourage them to buy more products from your ecommerce store.

Send Automated Cart Reminders

WhatsApp is an amazing channel that allows you to send a cart recovery message to your customers so that they can get back on their cart and purchase the item. With the help of a WhatsApp chatbot, you can send automated gentle reminders to the cart abandoning customers.

Run WhatsApp Ads

Running WhatsApp ads is another result-driven ecommerce marketing strategy that can increase the customer engagement rate, generate leads and more sales. Ecommerce businesses can easily create ads that click to WhatsApp, from WhatsApp Business App (in the catalog section). Facebook Ads Manager and Instagram Ads manager also allow you to create ads that click to WhatsApp, create targeted campaigns, and choose WhatsApp as the placement option. Like Facebook and Instagram ads, you can choose from a variety of formats, such as images, videos, carousel ads. You

Easy Payment and Billing

With WhatsApp, ecommerce marketers can provide their customers to easily fulfill the payment process. Once the customer places an order, he can add the payment details and make payment by using the payment button. The chatbot integration will make it easier to share the payment link and redirect the customers to the payment platform.

Are You Ready to Integrate WhatsApp to Your Ecommerce Marketing Strategy?

Integrating WhatsApp to your ecommerce marketing strategy is one of the most sensible decisions that can help you earn more profit and sales. If done right, you can fulfill the ever-increasing demands of shoppers, manage customer conversations, offer customer service, and drive more conversions.

A digital marketing agency in Dubai can help you create a robust WhatsApp ecommerce marketing strategy for your online store. The team of professional marketers will guide you on how to use this popular messaging app for ecommerce marketing and make huge sales this year and beyond. 

The post WhatsApp Marketing for Your Ecommerce Business appeared first on Branex Official Blog.

The e-commerce industry in the UAE is growing rapidly, and it is expected to continue to grow in the years to come. In 2023, the e-commerce revenue in the UAE is expected to reach US$0.21 billion. By 2027, this figure is expected to grow to US$17.2 billion. The largest e-commerce categories in the UAE are fashion, electronics, and home & living.

There are many ecommerce companies in Dubai that are playing a key role in strengthening the economy of the middle east and giving the substantial financial stakes. This is why Dubai has become the top retail market in the Middle East, allowing local and international players to contribute to the economic growth of the UAE.

The increasing popularity of online shopping among consumers in the UAE has increased the demand for ecommerce website development Dubai to meet the ever-increasing needs of online shoppers. There are many ecommerce companies in UAE that are offering a myriad of products at affordable prices with excellent customer service.  

Here is the list of the top ecommerce companies in Dubai:

1.       Amazon.ae

Amazon.ae is the one of most popular e-commerce companies in Dubai, offering a wide variety of products from electronics to fashion to home goods. It is a subsidiary of Amazon, the largest ecommerce company in the world. The ecommerce platform is easy to use, allowing online shoppers to easily pick their favorite products. Amazon is famous for its unmatched customer service, on-time delivery, and competitive process.

Furthermore, Amazon offers multiple payment options, making it convenient for shoppers to pay via their preferred method. Overall, Amazon.ae is the top ecommerce company in Dubai and an excellent shopping site for UAE consumers.

2.       Noon.com

Noon is a prominent eCommerce platform in the Middle East, including Dubai, founded in 2016 by Mohamed Alabbar, the chairman of Emaar Properties. Noon is the largest online shopping platform that is driving growth and innovation across the Middle East. It is one of the fastest-growing e-commerce companies in the Middle East, aiming to empower the local and regional ecommerce platform that is easy to access and relevant to users.

Noon is serving UAE online shoppers by offering a wide variety of products, including electronics, fashion, home goods, and groceries. Noon offers several services to meet the diverse needs of the UAE shoppers and deliver groceries to doorsteps within minutes of ordering.

3.       Ounass.com

Ounass is considered as one of the luxury fashion eCommerce platforms that curates designer clothing, accessories, and beauty products. It is the top industry leader that was launched in 2016 as an Al Tayer Group, a leading digital luxury ecommerce site in the Middle East. Ounass offers a premium shopping experience for customers in Dubai, focusing on high-end international brands and top-tier designers of the Middle East. From fashion to jewelry, clothing, lifestyle and homeware, Ounass covers more than 300 luxury brands including Gucci, Valentino, Gabbana, Kiehli’s.

It is an online fashion retailer that offers a wide variety of high-end fashion brands from around the world. Ounass offers 2-hour delivery in Dubai, same-day delivery within the UAE and express delivery to Oman, Kuwait, Qatar, and other Middle East regions. Ounass is famous for its eco-friendly, premium packaging, an easy return policy and exceptional customer care team.

4.       Namshi.com

Namshi is the best ecommerce company in Dubai that offers a wide variety of fashion brands for men and women. It was launched in 2011 and now has become a leading online fashion retailer. The ecommerce site specializes in clothing, footwear, sports and activewear and accessories for men, women, and children. The ecommerce site features more than 1300 local and international brands. It offers free delivery on all orders above 125 AED. Namshi offers 24 hours delivery and a 14-day free exchange policy. Namshi makes it easier for its customers to pay via credit card, PayPal, and cash on delivery.  

5.       Mumzworld

Mumzworld is an eCommerce platform dedicated to baby and childcare products. It is the number one ecommerce site in the Middle East, founded in 2011, exclusively caters to mother, baby, and child. The goal of Mumzworld is to make mom’s life easier and hassle free. It offers a comprehensive range of items, including clothing, toys, gear, feeding essentials, and more, catering to the needs of parents in Dubai.

In fact, it is the one place where parents can find a wide range of leading and global brands that offer everything from clothing to educational toys and books for preschoolers. You will find more than 120,000 products from more than 600 leading global brands. It offers free speedy delivery on all orders above AED200 within the Middle East and KSA.

6.       Desertcart

Desertcart is an online marketplace that provides access to a wide range of products from international sellers. It was founded in UAE in 2014 and has quickly become the leading ecommerce website retailer in the MENA region. Desertcart is the best ecommerce site specializing in shipping millions of products from UAE, UK, USA, China, and Japan. It enables customers in Dubai to shop for products from different countries and have them delivered to their doorstep.

The ultimate goal of this ecommerce website is to make shopping hassle-free, allowing its customers to shop products from all over the globe from one cart. You can find anything on Desertcart as it features 100M+ products. The distribution and consolidation centers are located all over the globe.

7.       Jumbo Electronics

Jumbo Electronics is a well-known online electronics store in Dubai that offers the latest electronic products, such as mobiles, smart TVs, and laptops. Jumbo is considered as the most trusted retailer in UAE as it has been providing electronics products for 40 years. The brick and mortar retailer has now transformed into an online ecommerce site that offers superior experience and customized offerings. Jumbo allows its customers to find mobile phones, laptops, home theaters, cameras, gaming  products and accessories online and offline both.

8.       Sharaf DG

Sharaf DG is a popular electronics and home appliances retailer in Dubai, with over 33 stores in the UAE, Bahrain, Oman, and Egypt. Alongside its physical stores, it operates as a leading eCommerce platform that offers more than 25,000 electronics products and gadgets from renowned international brands. Besides electronics products, Sharaf DG also offers home and kitchen appliances, home décor, furniture, fashion, beauty, and much more.

The store offers a variety of payment options, including cash on delivery, credit card, and debit card. Sharaf DG also offers a number of features to make shopping online more convenient, such as live chat support, best price guarantee, and a 7-day money-back guarantee.

9.       Basharacare.com

Basharacare is one of the leading ecommerce companies in Dubai that offers a wide range of beauty and skincare products. The ecommerce store allows you to choose the best skin care, hair care, makeup, and grooming products from international brands. A highly qualified team of dermatologists and skin care specialists who guide you on choosing the premium brands and products as per your skin requirements. Basharacare delivers its quality products across the GCC, UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, etc.  

10.   Groupon.ae

Groupon.ae is the trusted local marketplace in the MENA region that allows customers to buy deals and offers on a variety of products and services. Groupon.ae is a successful company in the UAE that connects customers to merchant partners. It has also been recognized by several awards, including the “Best Online Marketplace” award at the Middle East & North Africa eCommerce Awards in 2016. It has been ranked as the number one e-commerce website in the Coupons and Rebates category in May 2023 by Similarweb.

Groupon.ae offers a wide variety of deals on products and services, including dining, travel, beauty, and fitness. The company also offers a number of exclusive deals that are only available on Groupon.ae. Groupon.ae is a popular destination for shoppers in the MENA region, and the company has helped millions of people save money on their purchases.

Groupon offers up to 70% off on beauty, skin, and facial care treatments and up to 25% off on restaurant deals, and other fun activities. The best thing about Groupon is that it offers deals on a wide variety of businesses, including restaurants, spas, hotels, activities, and travel. You can easily browse and filter deals by category, location, and price. You can redeem your deals online or in-person at the participating business.

Top Ecommerce Companies in Dubai – Wrap Up

These are just a few of the top e-commerce companies in Dubai. The e-commerce industry in Dubai is growing rapidly, and there are many other e-commerce companies that are vying for a share of the market. A professional web design company dubai can help you create a user-friendly and highly functional website for your ecommerce company. Discuss your requirements with a professional team of designers to enhance the visual appeal of your website 

The post Top 10 Ecommerce Companies in Dubai appeared first on Branex Official Blog.

Soure: Statista 

With an online presence, businesses can access a vast customer base and expand their market beyond their local area. This global reach opens new growth opportunities and significantly increases the potential customer base for businesses.

In fact, creating an ecommerce store is one of the successful business ideas in Dubai.
Ecommerce levels the playing field for small and medium-sized enterprises by providing them with an opportunity to compete with larger players in the market. With a well-designed and user-friendly ecommerce website, SMEs can establish a strong online presence and gain visibility alongside established brands. Ecommerce platforms also offer marketing and advertising tools that marketers can leverage to promote their products and reach their target audience.

Ecommerce development companies play a vital role in the success of businesses looking to establish or expand their online presence. A professional ecommerce development company in Dubai can bring specialized expertise, customization options, user experience optimization, mobile responsiveness, and industry knowledge to the table. It plays a critical role in building a successful ecommerce website that drives business growth, generates online sales and profit.  

If you are planning to develop an ecommerce website, here is a list oftop ecommerce development companies in Dubai, UAE.

Top Ecommerce Development Companies in Dubai, UAE

1.       Branex

Branex is one of the best Ecommerce web development company in Dubai that can help you develop a custom ecommerce store with highly advanced features. Branex aims to maximize the profitability of your ecommerce store by providing custom web design Dubai and development solutions.

They have helped businesses of all sizes create and launch successful e-commerce websites. Their team of experts can help you with everything from choosing the right e-commerce platform to designing and developing a user-friendly and secure website.

The professional team helps you choose the right ecommerce platform such as Shopify, WooCommerce, BigCommerce, WordPress, Magento, Joomla and Drupal for your retail business. It offers customized ecommerce web development solutions as per your business needs and versatile responsive ecommerce web designs in Dubai, UAE, that work on all platforms, including Android and iOS.

From adding search capabilities to product filtration and product configuration, reporting, check out process, Branex provides custom ecommerce solutions to match your business needs. A fully automated system will ensure your marketing and sales efforts are streamlined.

2.       GCC Marketing

GCC Marketing is a Dubai-based ecommerce and mobile app design and development company. The agency’s main focus is to enhance the online presence of their clients through unique, robust and responsive websites, mobile apps and software solutions. As a leading ecommerce web development Dubai company, they have expertise in creating online stores. No matter if you want OpenCart, WooCommerce, Magento, Drupal, Prestashop, BigCommerce or a custom PHP framework, GCC Marketing can deliver ecommerce solutions to grow your online business.

From bug fixing to app updates, new feature implementation, code maintenance, data migration, application security management and performance enhancement, the experienced ecommerce development team at GCC Marketing strives hard to monitor your ecommerce website and apps for any issues or bugs.

3.       Element8

Element 8 is an ecommerce web design and development company in Dubai that provides quality web solutions for your ecommerce business. The team helps you create easy-to-navigate, feature packed online stores that offer user-centered experiences. Element 8 has more than 30 team members who struggle hard to provide businesses with ecommerce development solutions.

The team customizes the visuals and content of your ecommerce store as per your business needs. Element 8 uses Magento and WooCommerce platforms to fulfill the specific needs of startups and small businesses. They can integrate more than 70 external payment gateways to your ecommerce store to ensure smooth transactions.

From inventory management to order management, shipping and customer service, Element 8 provides versatile ecommerce solutions to grow your online business.

4.       Promatics

Promatics is a custom ecommerce development company in Dubai, UAE that creates customized online solutions. Their ecommerce solutions have the best features and functionality that are exclusively tailored to match your online brand and ecommerce business goals. Their professional team creates bespoke ecommerce web designs that set your online business apart from the competition.

They have a team of ecommerce technology specialties that offer services ranging from designing, development, testing, and content marketing for your ecommerce store. The team helps you choose the right ecommerce platform and help in development, integration, configurations, and extensive testing. Promatics have experienced ecommerce developers that have proven expertise in open source technologies such as Shopify, Magento, WooCommerce, Bigcommerce, Volusion and Prestashop.

5.       Digital Gravity

Digital Gravity is an ecommerce web development company in Dubai that offers ecommerce website development services. From WooCommerce development to Mirakl development, Magento ecommerce development, Shopify ecommerce development, and BigCommerce development, they provide powerful ecommerce web development solutions.

They create aesthetically pleasing ecommerce websites and use highly advanced ecommerce development technology stack to accelerate your online business growth. The development team ensures to create customized ecommerce website solutions as per the business model target audience to ensure a memorable shopping experience for customers.

The design and development team creates exquisite designs that are responsive and mobile optimized, and conversion focused. From CRM to product inventory and payment gateways, they provide fully secured and unified integrated solutions, ongoing maintenance, and support.

6.       Red Spider

Red Spider is a leading e-commerce website development company in Dubai that offers custom ecommerce WordPress design for your online business. They have expertise in designing B2C and B2B ecommerce websites and apps that offer exceptional user experience and drive high conversions. The committed team of specialists offer free ecommerce consultancy and develop ecommerce platforms using the latest technology stack.

Red Spider has a team of experienced and skilled developers who can develop ecommerce stores for a variety of platforms like BigCommerce, Custom ASP.net, WooCommerce, Shopify & Shopify Plus, Magento to Custom PHP & much more. They create custom ecommerce web designs that meet the specific needs of your business. The ecommerce web development team helps you achieve amazing results and business growth. No matter which ecommerce platform you require for your online store, the ecommerce web development specialists help you get the most out of your e-commerce website.

7.       App Maisters

App Maisters is an ecommerce development company in Dubai, UAE that has a team of experienced professionals in nearly all areas of ecommerce development. From food delivery to media, distribution, distribution, manufacturing, and wholesale, the highly experienced team can develop online stores for various industries. The team is technically aware and always stays on top of the latest ecommerce development trends to make your online store stand out.  

App Maisters can create multilingual and multi-currency B2C marketplaces for multiple sellers to sell their products and drive online sales. They are expert in creating B2B portals for suppliers, manufacturers, wholesalers, allowing them to manage a secure global trade. The team has experience in creating auction websites and integrating multiple payment options for online auction portals. They also provide development solutions for aggregation platforms and professional booking and ticketing services.

Whether it’s an ecommerce website, ecommerce marketplace, or ecommerce mobile app, team App Maisters can help you get started with your ecommerce setup. The team provides ecommerce development solutions by using multiple technology stack such as Shopify, SAP Hybris, Prestashop, Drupal Commerce, BigCommerce, OpenCart, and WooCommerce.

8.       Zentroa

Zentroa Technologies is one of the leading ecommerce development companies in Dubai that builds custom designs for your ecommerce business. Their team specializes in creating custom e-commerce websites that meet the needs of businesses of all sizes. The team at Zentroa Technologies can help you build your online ecommerce store with platforms such as Magento, WooCommerce, Shopify, Bigcommerce and more.

The team of experts has a wealth of experience in the e-commerce industry and can help you create a website that is both user-friendly and secure. They have a team of experienced ecommerce developers who can help you choose the right e-commerce solution for your business and develop a website that will help you reach your target market and grow your business.

9.       Global Media Insight

Global Media Insight offers ecommerce web design services in Dubai and creates search-engine friendly and responsive designs for your ecommerce store. The team of professional developers and designers understand the evolving ecommerce trends and integrate the latest technologies into your development project. They offer highly customizable design solutions for ecommerce websites, fully optimized for search engines that can drive conversions and online sales.

They are a full-service digital marketing agency that specializes in helping businesses grow their online presence. Their team of experts can help you with everything from website design and development to search engine optimization and social media marketing.

10.   Gligx

Gligx offers ecommerce web design and development services in Dubai that can create a revenue generating online store. They are specialized in creating custom e-commerce websites that meet the needs of businesses of all sizes. Their team of experts has a wealth of experience in the e-commerce industry and can help you create a SEO-friendly, responsive website. From startups to small businesses, Gligx helped a number of businesses to create digital presence and achieve growth.

They deliver ecommerce solutions for B2B and B2C customers. They also offer a range of e-commerce solutions, including

·         Magento eCommerce Web Design

·         Shopify eCommerce Website Development

·         WooCommerce Web Design & Development

·         Salesforce Commerce Cloud (Demandware)

·         Prestashop eCommerce Development

The ecommerce platform expert team at Gligx can implement numerous payment gateway systems to your ecommerce store, including PayPal, CC Avenue, Google Pay, and Pay fort across UAE. Besides offering ecommerce website development services, Gligx offers ecommerce web hosting, ecommerce application development, subscription model ecommerce development, SAAS ecommerce integration, third-party integration support and conversion optimized ecommerce solutions.

Are You Ready to Start Your Web Development Project?

Hopefully, the list will help you choose your development partner. If you have a limited budget and want free ecommerce development consultation, you can contact team Branex. Our expert web developers are ready to develop user-centric and high-performance websites for your ecommerce store.  

The post 10 Best eCommerce Development Companies in Dubai, UAE appeared first on Branex Official Blog.

Ecommerce has become a crucial part of the global retail framework. According to eMarketer statistics, in 2020, the online market share was at 17.9%. The figure is expected to reach 20.3% by the end of 2024, accounting for $5.542 trillion. The ecommerce market share will grow to 23.6% and $7.391 trillion by 2025.

This is an impressive growth. The increased accessibility of internet access and affordability of mobile devices has made it easier for people to purchase products online. There are approximately 24 million ecommerce websites available. In this competitive ecommerce business world, bringing quality traffic to your online store and converting more visitors and maximizing ecommerce sales has become a daunting task.

With the right ecommerce business strategies, you can increase sales and grow your online business. If you are wondering how to redefine your ecommerce business growth strategy, here are some new strategies you need to implement to fulfill your conversion and sales goals.

Design a Customer Journey Map

Understanding your customer experience is critically important, especially when it comes to ecommerce business. Finding what your customers want, why they land on your website, their preferences, and buying trends can be challenging. According to a survey conducted by Baymard Institute, more than 70% of online shoppers abandoned their shopping cart in 2021.

Performing qualitative research is important to understand their preferences and needs of each customer segment type. By analyzing customer feedback, you can find the buying habits and individual customer behavior to make changes in your marketing strategy.

Remember, the goal of creating a customer journey is to keep your customers loyal, engaged and happy.  Based on the qualitative data, ecommerce marketers can design a better customer journey map for different segments. It will help you retain customers, maintain their interest and achieve a high level of satisfaction.

You can create a customer journey map by following these points:

• Creating an objective for the map
• Create buyer personas and what do they want to achieve
• List out all the touchpoints
• Identify the elements you want your map to show
• Find the resources you want to collect qualitative data

Offer a Stellar Onboarding Experience

Customer onboarding is the most important process that helps marketers get new and more users while making them feel comfortable with your website. Offering an exceptional customer onboarding experience makes customers’ lives easy. If delivered well, onboarding experience can generate positive emotions in first-time customers and give them clarity about the order.

How you onboard your customers can make or break your website image. Delivering a positive onboarding experience can build a strong relationship with your customers, reduce customer churn rate and convert users into loyal customers. If your customers are satisfied with the first experience, chances are they will definitely place a second order and become your repeat customers.

Make Tweaks in Your Customer Loyalty Programs

Your customers want special treatment. They want high-quality products, excellent customer service and memorable user experience. Encouraging repeat purchases will increase brand awareness and keep them reminded about the positive impact your brand has on your customers’ lives. Believe it or not, customer loyalty programs are the most important ecommerce business strategy that can help your business grow and boost sales. 

Offering a customer loyalty program helps you improve your customer lifetime value, increase engagement and foster satisfaction. To make your customer loyalty programs more interesting, you can add different engaging elements such as rewards, gamification, benefits, and more. You can add interesting elements as per your customers’ preferences and behavior.

A survey suggests that customers who are a part of your loyalty program, are 47% more likely to make repeat purchases from your brand. You can make your customer loyalty program pretty interesting by following these simple tips:

• Offer valuable rewards
• Provide welcome points
• Add gamification features
• Offer tempting discounts

Create a Personalized Experience

Okay, it is very important to offer a personalized user experience to set your ecommerce brand apart. Ecommerce personalization involves a number of things such as personalizing your website design, personalizing content and creating personalized email campaigns to satisfy your customers.

Personalizing your website design is one of the most important ecommerce personalization strategies to improve your marketing and sales campaigns. Use customer data to make significant changes in your website design and personalize the customer experience.

Implementing changes in your website will make it easier for your visitors to find exactly what they want from your online store. For instance, you can implement relevant suggestions on the ecommerce site based on the browsing history and buying pattern of your customers.

Ecommerce personalization, if done right can help you create a positive shopping experience, boost revenue, fulfill your marketing goals, and drive more conversions. A web design company can help you make significant changes in your website design to personalize the user experience for your ecommerce store.  

• Create discount offers based on user behavior
• Display upsell, cross-sell and downsell offers at the time of checkout
• Dynamic on-site personalized product recommendations

Optimize Your Products

A product optimization framework is important for customer-centric ecommerce brands. It is an effective strategy that helps ecommerce marketers understand whether their product assortment is working well or acquiring new customers, transforming new customers into repeat customers. Unfortunately, many ecommerce marketers don’t perform product optimization research which may lead to poor product performance.

This strategy is effective to identify the sticky products your customers like most. This way, you can create more refined and better product campaigns for your new and existing customers. It helps you create better customer experience around the most popular products and generate loyal friends.  

Wrap Up

If you are still following the old tactics, now is the right time to revise your growth strategy and implement new strategies in your ecommerce website design to generate more revenue and growth. Experiment with all the above-listed ecommerce strategies and find the one that best fit your target audience and attract your potential customers. Focusing on the right strategies can help you build an engaged and loyal base of customers and achieve your online store sales goals in 2024 and beyond.

The post Redefining Your Ecommerce Business Growth Strategy to Earn More Profit in 2024 appeared first on Branex Official Blog.

Push notifications, if used right, can encourage users to use your eCommerce app. They are an important feature of an eCommerce app that can be used to boost user engagement by informing them about the latest offers, discounts, promotions and exclusive deals.

According to recent statistics, 71% of users uninstall apps because of irritating notifications. If you craft the right message and send it at the right time to the right audience, you will see incredible results. A survey suggests that push notifications deliver a 50% higher open rate compared to emails and are used as an effective communication channel to inform users about the latest offers.

If you are thinking of increasing your ecommerce sales, it is the right time to design push notifications right to deliver an awesome UX. Let’s discover how different types of ecommerce push notifications can help you drive more conversions and close more sales.

Geo-Location Notification

Okay, it is one of the most effective and result-driven push notification ideas for your eCommerce app that allows you to send a message to the users of a specific area. This strategy works best when you attract users to visit your store. When users are near your store, the geo-location push notifications inform users about your store’s special deals.

These messages contain coupon codes and loyalty points to catch users’ attention. Geo-location push notifications are a powerful tool for online retailers to attract users when they pass by their stores.

Cart Abandonment Push Notifications

Courtesy: ShopBagg

Many users visit your website, browse through your products, add products in the cart and leave without completing a purchase process. For many eCommerce marketers, decreasing the shopping cart abandonment rate is a challenge. Thanks to cart abandonment push notifications, it is a sensible strategy to remind users what they loved on your website and awaken their desire to complete the purchase process.

Discount Notifications

Source: W4U

Offering discounts is undoubtedly an amazing way to attract customers to your products. Inform your existing and potential customers about your exciting discounts, special deals, and giveaways by sending push notifications. You can delight your customers by using the powerful words such as exclusive, just for you, special to entice them to take the desired action. It is also an effective way to increase user engagement and boost eCommerce conversion. 

Free Shipping Notifications

According to statistics, more than 90% of shoppers prefer to shop online if they find an option of free shipping. 73% of consumers think that free delivery motivates them to do online shopping to complete the purchase decision. You can make the most out of this option and surprise your customers by giving a free delivery option.

Many customers don’t complete the purchase process because of hidden shipping costs. You can offer occasional free shipping to attract more and more customers and increase the user experience. When customers get free shipping, they will definitely consider your eCommerce brand and make more purchases.

Sending free shipping push notifications is a great strategy to inform customers about this amazing offer and lure them to consider your products.

Time-Bound Notifications

Inform your customers about your limited time offers and send them notifications to take advantage of your exclusive deals. Sending time-based push notifications is a sensible approach to keep users back to your eCommerce store at the right time so they don’t miss out on the sale.

Create personalized push notifications to notify your regular customers about your special offers that are exclusively made for them. For instance, you can offer an exclusive discount on their birthday or any other occasion to make them feel special. Sending time-sensitive notifications can create a sense of urgency and persuade customers to purchase the products right away.

Flash Deal Notifications

Ecommerce businesses launch flash deals more often to instill urgency and fear of missing out (FOMO) among their customers. It is a great eCommerce marketing tactic to attract customers and motivate them to make an instant purchase. Sending flash deal notifications is a sensible marketing approach to drive website traffic and improve user engagement. An unexpected sale stills a sense of hurry among customers and grabs their attention.

Seasonal Offer Notifications

Ecommerce marketers launch special seasonal campaigns to increase conversions and sales. You can motivate your customers to make more purchases with your seasonal sale offers. Maximize user engagement by attracting customers to your seasonal offers. A push notification that offers a special discount on seasonal products will surely drive more traffic to your eCommerce website.  

Price Drop Alerts

According to Statista, price is the most important factor that drives customers to shop with a particular eCommerce store. Sending price alert notifications is a smart way to engage your customers and motivate them to convert and make more purchases. If you are offering an occasional price drop, inform your customers by sending a push notification. It will definitely motivate them to visit your eCommerce website and take action.

To Sum All Things Up

All in all, push notifications can be an amazing tool that can boost user engagement, strengthen brand image and attract more customers to complete the purchase decision. Push notifications can also help you decrease the shopping cart abandonment rate, drive more revenue and build meaningful relationships with your customers. Understanding your customers’ needs and sending them timely notifications allows you to deliver a positive user experience. It will eventually help you increase eCommerce conversions and increase your sales up to 2x.

The post Some Amazing E-commerce Push Notification Ideas to Implement Right Away appeared first on Branex Official Blog.

Brands that focus on creating a visually appealing user interface design observed a significant increase (200%) in website conversion rate. Companies that create an awesome UX design experienced a dramatic increase in their conversion rates – up to 400%. It clearly shows that brands that use UX design to satisfy the needs and requirements of their target audience earn more profits.

This is why more and more web designers and app developers are thinking out of the box to keep users engaged and satisfied. This strategy is important to retain your audience otherwise, they will stop using your application. If any feature of the app is not performing well or undesirable, users will look for some smooth performing mobile apps rather than using your imperfect product.  

App designers and developers should focus on the UX design to make it easier for users to use your app. With a user-friendly interface design that guides users on how to use your app and solve your pain points, your app development team can make your app a big success.

Unfortunately, many apps are filled with the most common UX design mistakes which creates a negative impact on the user experience. If you are working on an app development project, here are some amazing UX design strategies for app designers and developers to create a robust, high-performant app.

Let’s discover.

1. Clearly Define User Goals

When it comes to developing a mobile app or software application, the design and development team puts their best efforts into making their app unique in terms of design and functionality. If your mobile app idea doesn’t meet the requirements of your target audience, what’s the point of developing it.

Do thorough research to make sure your mobile app idea will satisfy the prospective users’ needs and behaviors. User research provides you with in-depth insights into specific user personas, behavioral patterns and users’ interests.

Starting the app designing process without clear goals in mind is one of the biggest UX design mistakes designers make. Mobile apps and software products are designed to solve a particular problem or offer a specific service. The app development team must have a clear goal in mind before starting the development project.

Conducting audience research will help your app development team to better understand whether your app creates a unique solution for end-users. This is the most important step that can give your project a head start.

• Optimize User Flow

App designing is a thoughtful process that requires crystal clear UX architecture. Many app designers focus on creating aesthetics and details and overlook the most important aspect – UX. Wireframing allows app designers to define the user flow and structure of the app. The lack of flow and organization can break the beautiful aesthetics of your app.

Wireframing helps developers to map out the visual and moving elements within the app. It allows developers to understand how the design elements and app functions contribute to a user experience. There are many wireframing tools that your app development team can choose to map out the app UX flow.

• Keep the User Interface Design Intuitive

There is no denying that the app market is getting fierce day by day and you need to come up with a unique, killer app idea to stand out. In order to make your app unique, you can introduce some interactive design elements. But it doesn’t mean to complicate the user interface design with too much aesthetics and creative details.

Keep the UI design simple and intuitive at the same time to help users complete the desired action. Use well-recognized icons and standard features to make it easier for users to engage with your app. Using symbols that are not immediately recognizable or features that are too complex will have a negative impact on the user experience.

Limit your app with important and unique features, overloading the app with complex features and functionalities will only make things complicated and result in a bad UX app.

• Make the Most Out of Push Notifications

Push notifications are undoubtedly the most useful features many app development companies are using to keep users informed about the latest updates. Sending too many notifications and sending sales messages will irritate the users. Keeping a balance is one of the best UX design practices. The frequency of notifications and the content of the messages matter most to create a positive UX.  

Sending users a reminder to check the app for the latest feature, special discount or deal or news will prompt users to open the app and use it. Push notification is an important feature of apps that can enhance the user experience, so incorporate the feature in the right way.

• Mobile App Testing

Quality control is the most important step of app development that can help you identify the potential bugs and errors in advance. Mobile app testing allows dedicated app testers to check the app from a technical perspective as well as do functional testing to make sure the app is performing smoothly. A perfect mobile app testing process includes functional testing, performance testing, and usability testing. Testing your app properly allows you to make sure the app is free from any bugs and functions well.

Final Thoughts

To stand out in the competitive app market, your app design and development team needs to follow the best UX design practices to develop an engaging and feature-packed app. Conducting audience research, using a clear design strategy, creating the UX architecture, and adding unique features are a few easy ways to develop an app that stands out.

The post Some Really Effective UX Design Strategies for Developing a Full-Featured Digital Product appeared first on Branex Official Blog.