Image Source: HubSpot

Billboards, tv commercials, social media ads and advertising posters are around us. Advertisement posters are a form of print advertising and are often displayed in public spaces, such as streets, buildings, malls, and transportation hubs, where they can reach a wide audience. The goal of advertisement posters is to get customers’ attention and inspire an emotional reaction. With some creative ideas and advertising tools, you can gain a competitive edge.  

What are Advertisement Posters?

Advertisement posters are a great way to promote your business and reach a wider audience. They are a visual medium that can quickly capture attention and convey key information. Creating and printing posters is often more cost-effective than other forms of advertising, such as television or radio ads. This makes posters a suitable option for businesses with limited marketing budgets.

Advertisement posters are visual communication tools used to promote products, services, events, or ideas to a target audience. They are designed to capture attention, convey information, and persuade viewers to take a specific action, such as making a purchase, attending an event, or learning more about a topic.

Creating Advertisement Posters for Your Brand

Image source: swagoutlet

Advertisement posters come in various sizes and formats, ranging from small handbills to large-scale billboards. They can be used for a wide range of purposes, including promoting products and services, announcing events, advocating for causes, and building brand awareness. The effectiveness of an advertisement poster depends on its design, relevance to the target audience, and its ability to capture attention and convey a persuasive message.

Benefits of Creating Advertisement Posters

Advertisement posters offer several benefits for businesses looking to promote their products, services, or brand. Here are some of the key advantages:

• High visibility

Posters can be placed in high-traffic areas, such as bus stops, train stations, and shopping malls. This gives your business exposure to a large number of people.

• Cost-effective

Posters are a relatively inexpensive way to advertise your business. You can print posters in bulk and distribute them yourself, or you can hire a printing company to do it for you.

• Versatile

Posters can be used to promote a wide variety of products and services. You can use them to announce a new product launch, promote a sale, or simply raise awareness of your business.

• Creative

Posters can be designed to be eye-catching and visually appealing. This can help to capture attention and make your business stand out from the competition.

• Quick Communication

Posters convey information quickly and effectively due to their limited space. This forces businesses to distill their message down to the most essential points, ensuring that key information is communicated efficiently.

• Wide Reach

Placing posters in high-traffic areas allows you to reach a large and diverse audience. Whether it’s on streets, public transport, or local businesses, posters can be seen by people from various demographics.

• Localized Targeting

You can strategically place posters in specific locations to target local audiences. This is particularly useful for small businesses that want to attract customers within a specific geographical area.

• Brand Visibility

Consistent use of branding elements like logo, colors, and fonts on posters helps reinforce brand identity and increases brand recognition among potential customers.

• Tangible Presence

Unlike digital ads that can be easily ignored or forgotten, physical posters are tangible and can leave a lasting impression in viewers’ minds.

• Creative Freedom

Posters provide creative freedom to convey your message in unique and imaginative ways. You can experiment with design, imagery, and copy to create a memorable advertisement.

• Event Promotion

Posters are ideal for promoting events like product launches, sales, workshops, or community activities. They can create anticipation and excitement among the target audience.

• Complementary to Digital Marketing

Posters can be used in conjunction with digital marketing efforts. For instance, you can use QR codes on posters to lead viewers to your website or social media pages for more information.

• Memorable Impact

A well-designed poster can make a lasting impression on viewers’ minds. They might remember the message, visuals, or brand even after seeing the poster briefly.

• Support Local Businesses

By advertising on posters placed in local businesses or community centers, you’re not only promoting your business but also supporting the local economy and fostering community connections.

• Measurable results

The effectiveness of poster advertising can be measured by tracking the number of people who see your posters and the number of leads or sales you generate. This information can help you to determine whether or not poster advertising is a worthwhile investment for your business.

If you’re looking for a way to promote your business and reach a wider audience, contact a team of professional designers for creating advertisement posters. A professional logo design dubai can help you create versatile, and creative advertisement posters and get your message out there.

Strategies for Creating High Converting Advertising Posters

Here are some proven strategies for creating effective advertisement posters:

Use high-quality images and graphics: 

Your posters should be visually appealing and eye-catching. Use high-quality images and graphics to capture attention and make your posters stand out from the crowd. Effective posters use design principles like color theory, typography, layout, and composition to create a visually appealing and cohesive piece of communication.

Keep your message simple and clear:

Your posters should have a clear and concise message. Avoid using too much text or jargon, as this can make your posters difficult to understand. Due to the limited space available on a poster, the messaging needs to be concise and to the point. It should communicate the most important information effectively.

Use a strong Call to Action (CTA):

A clear and compelling call to action encourages viewers to take the desired action, whether it’s visiting a website, making a purchase, signing up for an event, or contacting the business. You can include a clear and direct call to action on posters, guiding viewers on the desired next step, whether it’s visiting a website, calling a phone number, or visiting a store. Tell people what you want them to do, such as visit your website, call your business, or sign up for your newsletter.

Place your posters in high-traffic areas:

Place your posters in areas where people are likely to see them, such as bus stops, train stations, and shopping malls.

Create a Visual Impact:

Advertisement posters use captivating visuals, such as images, illustrations, and graphics, to grab viewers’ attention and create an immediate impact. Posters are visually striking and can capture immediate attention. A well-designed poster with eye-catching graphics and colors can make a strong first impression on viewers.

Customization:

Depending on your target audience and the product or service you’re promoting, you can tailor your poster design, messaging, and placement to achieve the best results. Advertisement posters typically incorporate the logo, brand colors, and other visual elements that help viewers identify the brand or organization behind the advertisement.

Contact Information:

Important contact details, such as a website URL, phone number, or social media handles, are often included to provide viewers with ways to learn more or get in touch.

Target Audience Consideration:

Advertising posters can be used for lead targeting and encourage them to become your customers. The design, messaging, and imagery are tailored to resonate with the specific demographic or target audience the advertisement aims to reach.

Information Hierarchy:

Advertisement posters use a clear information hierarchy to guide viewers’ attention from the most critical information to supporting details.

Emotional Appeal:

Image source: Gadot

Some posters rely on emotional triggers, humor, or relatable scenarios to connect with viewers on a personal level and create a memorable impression.

Visual Storytelling:

Posters can tell a visual story that engages viewers and conveys the product’s benefits, event details, or message. When designing and using advertisement posters for your business, it’s essential to consider your target audience, message, and goals. Ensure that the design is visually appealing, the message is clear, and the call to action is easy to follow.

Track your results: 

Track the effectiveness of your poster advertising by tracking the number of people who see your posters and the number of leads or sales you generate. This information can help you to determine whether or not poster advertising is a worthwhile investment for your business.

Wrapping Up

Well-designed advertising posters can convey your message quickly and effectively through striking visuals, colors, and graphics. By following some effective strategies, you can create visually grabbing, advertisement posters that can effectively increase brand awareness, engage potential customers, and drive desired actions.

The post Advertisement Posters that Convert: Strategies for Generating High-Quality Leads appeared first on Branex Official Blog.

Consumers of today have grown rather weary of run-of-the-mill tedious 2D media content. What they aspire for is a dose of exciting, awe-inspiring, and jaw-dropping amazing experiences. Virtual reality is the best way to deliver information in an entirely new and engaging way to pique the interest and curiosity of your customers. There are many established brands that are already leveraging VR technology to engage and interact with their prospects.

How to Come up With Engaging VR Content

• Since there are no standard guidelines for VR content creation, there are some tried and tested ways that your brand can jump on to create a stream of immersive VR content.
  Make sure that your viewers are proactively immersed in the virtual reality experience by allowing them to interact with the virtual environment, instead of simply viewing it on a screen.
• Capitalizing on your unique creative flair, you have the complete freedom to push the boundaries of possibilities and offer users a truly amazing and unique experience that becomes etched on their minds. You can incorporate an element of surprise, wonder and scare to create an exhilarating experience.
• To create a stunningly immersive and cinematic experience, use 360-degree videos, 3D still images and audio effects. A perfect mélange of audio-visual components will make your VR content out-of-the-world.

Types of Virtual Reality Content

360 Videos

360-degrees video is the most common type of virtual reality content that can create an immersive and memorable experience. In fact, 360 videos are a perfect way to engage and motivate your target audience. All you need is a VR gear (a spherical camera with 360-degree lends and tripods) and that’s it. You can use a special editing software for post-production. You can use Videostitch, a commendable 360 video stitching software that can bring all the footage under one umbrella to ensure the most optimal quality of visuals.

Make sure that your VR content looks awesome on every device – desktops, smartphones, tablets, and headsets. A study suggests that 360 videos have a higher CTR and glean a whopping 40% more response than standard videos.

3D Animation

Another great type of VR content which is all about creativity and fantasy is 3D animation. Regardless of whether it is a game, a virtual shopping room or a virtual 3D tour to your new home, in the 3D digital environment, users have the complete freedom to move around, closely scrutinize objects, and interact with them in the same way as they would in the real world.

Marketers can make use of myriad tools such as Structure Sensor, LightWave, Modo, Cinema 4D, Maya and more to create a real-life virtual 3D environment. For creating 3D VR games, a lot of game engines exist, such as Unity and Unreal, and Google VR SDK that developers can use.

VR and App Development

Virtual reality is a groundbreaking technology, since it makes users feel as if they are actually present in a 3D world. The exciting VR adventure begins with a stereoscopic headset, a Head Mounted Display (HMD) that will take you to an entirely new world of a computer-simulated reality that mimics physical presence in the real environment.

VR is the hottest emerging technology out there, and the availability of VR devices has strengthened its popularity. There are a number of VR headsets such as Oculus Rift, HTC Vive, and more that work well with iPhones and Android and turn your smartphone into an immersive device. For instance, Google Cardboard headset can work both for Android and iOS.

Industries that are Creating VR Content for their Business

There are many industries that are benefiting from the VR technology. The real estate, gaming, manufacturing, automotive, healthcare, education, travel, and entertainment industries have especially adopted the VR technology.

You will find many amazing examples of how brands have leveraged VR to promote their products, from IKEA to Oreo to Mercedes to Expedia. However, other industries are also finding new ways of using the VR technology to promote their brands.

Automotive

The automotive industry has already adopted VR technology. Brands such as Audi, Mercedes-Benz, Ford and more have created stunningly immersive 3D experiences that simply allow potential customers to check out the latest models of cars without seeing them in real life.  Take a look at this 360-degree video and experience the new generation SL:

Retail

IKEA, a leading retail store for furniture, home accessories and lighting makes online shopping easier by creating virtual reality apps. Customers can see exactly how IKEA furniture items would look and fit in their homes.

Real Estate

VR technology enables real estate professionals to display their properties to prospective buyers through virtual reality tours in a more realistic and exciting setting.

Have a look at this video.

RoOomy offers high-quality 3D modeling, rendering and virtual staging services, helping users visualize their dream homes through the power of 3D, augmented, and virtual reality.

Start VR crafts breathtaking cinematic VR content, 360-degree videos and photo-realistic 3D tours for their clients.

Travel/Tourism

By visiting a location in virtual reality, potential travelers can make decisions easily. Thomas Cook was the first corporate travel agency that leverages the VR experience to allow travelers to try before they fly. The travel company experienced a good conversion rate for bookings when customers viewed the VR content of premium and economy class cabins in real-time.

Finance and Banking

A wide array of banks and credit unions are using this emerging technology to create VR apps flaunting their digital banking solutions in immersive 3D environments. Commonwealth Bank, a leading financial institution in Australia, has created a stellar VR app to test their candidate’s decision-making mettle to recruit the right talent.

Wrapping Things Up

Virtual reality is a powerful trend that is skyrocketing. Brands are investing their time and energy in creating VR content and apps to boost their brand reach and promote their products and services. If your brand is not using this emerging technology, it’s high time to get the most out of VR trend, as your competitors might be already outperforming you with the help of VR content.  Virtual reality can leave a greater impact on the consumers’ purchasing process, so it is important to create a ground-breaking and entertaining experience.

The post Here’s Why Your Brand Needs to Create Engaging Virtual Reality Content appeared first on Branex Official Blog.

“A brand is a person’s gut feeling about a product, service, or company.” ~Marty Mel

Can you be a brand? You might have asked this question couple of times in last year. And what you have answered is the way you will treat your employees, customers, and shareholders. Yes, personal branding is quite a buzz word these days but do you really know why personal branding is important in this technological age? If you think personal is branding is not important to think again.

What is personal branding?

How does carrying an iPod makes you feel? How does Starbucks difference from your local coffee store? And how does flying in Virgin Airlines make you feel? These are not just brands. These companies started from scratch and moved deep into our lives with personal branding.

Furthermore what devoted us to these brands is their founders. Every brand, be it Apple, Virgin Airlines or Starbucks, we relate these brands with personal branding. Starting out with Steve Jobs. We all know his vigorous appeal to creativity and innovation and to create something which is bigger better and makes you feel standout from the crowd. (Well personally I am a fan of Google, but I love the Apple brand itself). Second, comes Richard Branson with the powerful brand Virgin. The brand builds on curiosity and passion and differentiation. Richard Branson holds the title of personal branding so well. Even if he does anything that doesn’t relate to his brand, people often attach it with the brand name their self.

To some people, the brand is a name logo, color, or attribute which people attach to it. For others, it is a brand personality with which consumers relate to. No matter how good or impactful your start is, if you want to build a personal brand, you need to start by creating a well-thought-out brand color. But, you might be thinking how does brand color relates to personal branding, well to answer this.

Check out the video below:

What Color is your personal brand?

Discover your brand

Next, comes discovering your brand yourself before people does. Now, here there are two forms of discovery. First, what do you think about your brand, and second, what others think about your brand? As per the words of Simon Sinek “Every organization on the planet knows ‘What’ they do. Very few organizations know ‘How’ they do it. But only a few know ‘Why’ they do what they do.” While you start your journey towards building a strong personal brand you need to know ‘why’ you started in the first place. And then you can let the world decide what you really mean to them.

“Be Yourself, Everyone Else is Already Taken.” ~Oscar Wilde

Create your brand

Once you are done with the discovery phase next comes the creation phase.In this phase, you have a chance to highlight your strengths and penetrate among the hearts of people with a single voice. You need to live, eat and run your marketing campaigns with a single message. Most of the companies do this silly mistake of delivering various messages for their brand. This creates confusion among the people as well as the employees. Your target should be to create a single message and integrate that message into all of your campaigns.

The second step is to reach your target audience with various personal branding mediums. Starting from the website, logo design, brochure design. And most importantly building a corporate brand identity for your audience to relate and built a bond with you.

“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” ~David Brier

The last step is to use the social channels well. From selling your product to telling a story, it is your duty to present your ideas in a way that your audience can relate easily with them. Pick and choose social media channels that fit your audience persona. Don’t just sell your product. Sell the audience their dreams.Dreams that they can relate to, dreams that can make an impact, and lastly deliver your audience something worthy of their wallet.

Still, need to know why personal branding is important?

I don’t think now you might need to think on why personal branding is important for your brand. I don’t think now you will be asking this question. Because creating a personal brand is so vital for you and everyone around you. By creating a brand that is personal to you, you are promising people that this brand is not just a brand, it is a reflection of yourself. You’re unique abilities and your unique persona.

When people will start buying from your brand. They will surely relate their personally with your personal brand personally, and if they feel the same for your brand, you won half of the battle. And for the other half, well you will just need to wait. Because soon people will do your marketing and that will be the actual success of your brand.

To bottle it up

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth. Personal branding is the essence of your brand and your identity and there is no right way to do the personal branding, it is just creating the right perception in the eyes of the consumer.

The post Personal Branding: The JAB That Makes your Competition Irrelevant appeared first on Branex Official Blog.

Choose the best answer
At times, the searcher is just not sure what to search for. Chances are he doesn’t know the name of the thing he intends to look for or he is confused. For the search engine, this problem is really, not a problem. You simply need to put in a few variations if you are unsure about the exact name of what that thing you are searching for is called. You can also put the “|” symbol between two variations and instead of the symbol, “or” can be used too. Choose the results that best suit your needs.

Search through synonyms
Languages are rich in synonyms and it gets really convenient when you are searching for something, online. By using search terms that have synonyms in it, you are actually making more results available to you in fewer searches. If you are looking for websites for example on any particular subject, include the “ ~ “ sign to your search term. For example of you are search about fuel efficient ~ cars, you will get results regarding fuel efficient car variants along with other information that could help you in making your car fuel efficient.

Search within a website
Sometimes it happen that you went through a piece of information on a website and you instantly wanted to share it with your social circle or maybe you intend to re-rad a point that you had not clearly understood. The easiest way to look for this piece would be to search ‘within’ the website. To search within a website, simply type the address of the website and mention the term that you are looking for, as we have mentioned in the example below, and the search engine will display all the relevant results of this website only, which have your search term incorporated in them.

Use asterisk
When you don’t seem to recall a phrase or a word that will complete your search term, try using asterisk (*). You simply need to put asterisk in the place of the word that you have forgotten and you will need not worry about the search results anymore.

Time restricted search
Sometimes we want to know information from within a time frame. Let say, we need to know about the rise of population in USA from 2012-2017. To type this query simply type and include 3 dots (…) for example:

Searching for a URL or title
To help find the key words and name of an article, type “intitle:“ before the search term, without any spaces between them. In order to find the words from a URL, use ”inurl:”

Need to find similar sites
Most of the time one comes across something that is really pleasing and wants to find more similar stuff. In such scenarios you are required to look for similar websites of the one you are currently looking at. To find similar sites just type in “related:” and then the address of the site, again without a space between them.

Finding specific phrases
To find a specific phrase or sentence, just put the search term within quotation marks and the search engine will search for the exact term that is there within the quotations. Here is an example. We searched for “seo services in dubai” and here is what the search engine fetched for us:

Remove unimportant search terms
To remove any unimportant search terms from your query, just put a minus (-) symbol before every word that you want removed. For example we searched for best and affordable website design services in Dubai and opted to omit –and-affordable from the search query. The results that were displayed only highlighted the remaining words within the search query. Have a look:

I hope that you enjoyed reading through the appropriate ways to search anything on the search engine. If you liked the article, do share it on your social profiles and keep visiting the page for more information as I update the blog on timely basis.

The post Effective Ways to Google Search that More than 90% People are Unaware of appeared first on Branex Official Blog.

While all that can help read the mind of the customers and further aid in the process of persuading them into buying, there’s more than just that to help you in such endeavors. Scientific research coming from brainiacs at various academic powerhouses, including Harvard and Princeton, concludes that brain science can be utilized in the same process of persuading the customers into buying your product. Let’s shed some more light on the matter by filling you in with the details on this amazing concept and its implications.

UX Implications for Reviews

Reviews become a solid source of word-of-mouth. A lot of purchase decisions we witness today are all results of reviews for they are the first-hand experience of a valid user for a particular product. Businesses nowadays are leveraging the power of reviews to a greater degree as we speak. They believe that it is a better way to design the review experience because testimonials and other customer reviews have a positivity about them that is utterly powerful and influential. Such are the little efforts that you can do to influence the visitors on your website.

So all you have to do is collect reviews from your customers or add in testimonials from your clients after dealing with a project and voila! You have just portrayed a positive image of your website via this simple change in overall web design development.

Pricing Transparency is Magical

Lifting the veil off pricing works like magic today! In various studies conducted in the matter of pricing transparency, the results showed that consumers are more attracted towards the brand and surfaced positive buying motivations when cost transparency was involved. Another way of incorporating the very on your website includes production process that provides transparency in terms of product being crafted.

An even more cool version of this aspect includes storytelling to convey the pricing. This is like killing two birds with one stone: You are emotionally connecting with the user by means of storytelling and are creating a price transparency that attracts the users as you build trust along the way. If they believe you then perhaps this is a big win for you. So increase your disclosure today in order to design and fix your content fluently to secure productivity.

Wrapping up…

As you use scientific data and utilize brain research studies to support the proper implementation of your web design decisions, you are definitely scoring a high yield. These findings are utterly productive when applied and have a persuading power about them that becomes almost too irresistible.

The post Using Brain Science to Increase Lead Generations appeared first on Branex Official Blog.

Brands are those valuable assets that organizations need to establish, nourish and revitalize every now and then. They reflect the company itself which makes the need even more promising on part of the team.

A lot many companies simply fail because they were unable to establish the brand image the way they perceived it. This is a very important element which is often missed and so the brand once imagined was completely different than the reality.

If that has been the case with you lately, then these tips collected from expert strategists from renowned branding agencies in Dubai may help you revitalize your brand:

1. Branding is Integral and Central

A brand and all the branding activities come as a combined effort of the entire organization. This is the reason why organizations today have various departments working for and in support of the many/singular brand. They start from a very basic strategy which has certain milestones along the way. If they are not intact, brand strategy implementation becomes a very complex process.

2. Holding on to the core values

The biggest problem arises when a brand loses focus of what it was built around. This happens when they are trying to be problem solvers for just about anyone, copying all that they see around and hence leading themselves astray from the real purpose of their existence. If you do that, the differentiation element dies and the brand loses its real identity. Stick to the purpose and focus on the qualities of the brand itself rather than being something the brand certainly isn’t.

3. Engaging everyone, regardless of the hierarchy

Each employee acts as the brand ambassador and this is the only way they are going to take its ownership completely and convey the right corporate image of the brand. The more they are engaged, the more dedicated they are, the more life they will add to the brand.

4. Consistency

In an effort to create a brand image and ensuring that the followers are loyal to the brand, consistency is imperative. It applies to all the processes, all the milestones, and reflecting an image on all the platforms. Since consistence contributes greatly to brand recognition, it can fuel loyalty to a greater extent in the long run.

5. Checking in on Competitors

Look up to the competitors for the purpose of adding the missing components into your brand rather than replicating the entire strategy and losing the real brand essence on the way. This can really help you collect that insight on the customers as well for you are in the same industry, and serve the same customers. You can always customize a part of their strategy for your better gains.

A brand should always stir in excitement. Each time a customer buys it or utilizes the services of, they should feel satiated. To do just that, your brand needs to be powerful and full of commitment. Make sure it lives up to more than what the customer expects and only a successfully implemented brand revitalization process can aid you in doing just that.

The post 5 Commandments of Revitalizing a Brand via Corporate Branding appeared first on Branex Official Blog.

Here are a few tips that may help you develop an attractive brand identity that appeals and make your business shine.

Work with a Creative Brief

If the design is carried accordingly to the creative brief, the end result will fulfill the client’s requirements. Having a creative brief enables you to think creatively and subjectively. A brief that is drawn with clear brand strategy is effective and thus produces an objective and a creative logo design.

Research and Gather Materials

To get started with a brand identity you should first understand the brand’s personality. You should research its history, function and the philosophy behind it. Extract every nuance about the client or company. When designing the logo design remember the targeted market and format perceived.

Meet Clients’ Expectations

It is always valuable to check the expectations of clients, proper exploration of references help enormously in crafting an ultimate creative piece. Keep an eye on your competitors, look at the typefaces and typefaces of your rival, and then create something that outshines them. Think something much more creative and adorable. Use different sizes and colors to set your design.

Never Ignore Your Clients

It doesn’t matter how experienced you are, the client knows its brand better than you. Rushing with a creative art piece may provide a handy response from some people but if the client ain’t happy, it’s of no use. Fulfill the client’s expectations and design according to his needs; never ignore the client’s requirements.

Highlight the Special

Spot what’s special in the brand you are designing for. Identifying something that makes the brand special may help you in designing something that is creative and unique. Attract the audience with this special feature. If you are not doing it right you may lose large audience. Get this right and you will be spot on. Get that wrong you’ll end up messing things around.    

The post Design Your Brand Identity to Prove your Existence appeared first on Branex Official Blog.