Brochures are undoubtedly an amazing marketing technique that can be used to improve brand awareness and connect to a wider audience. Local businesses can increase their outreach and connect to the target audience with a creative brochure design. It is an important marketing material that can grab the attention of prospective customers.

You can showcase your products or services and business values with a well-designed brochure design. A brochure design is a result-driven marketing tool that can make your business super successful. Creating a brochure design is a sensible idea to stay on top of your competitors and get the desired results. If you haven’t invested in this effective marketing tool, now is the time to create a killer brochure design for your business and understand its true importance for brand recognition.

Table of Contents

What is Brochure Design?

The Role of a Creative Brochure Design in Marketing

Benefits of a Creative Brochure Design

Why Do You Need a Brochure Design for Marketing?

How to Design a Creative Brochure Design for Your Business?

Wrapping up

What is Brochure Design?

In this digital age, brands are striving hard to stay ahead of the pack and grab the customers’ attention. A brochure design can act as the best marketing tool for businesses that can educate your customers about your products or services by grabbing their attention. It is a cost effective and proven marketing approach to promote your products and services and show your value propositions. For many businesses, it is a proven way to reach your local audience and attract walk-in traffic.

According to a study conducted by Bentley University, more than 79% of visitors agree that they like to interact with brochures and 85% of them want to know more about a business from brochures. A brochure design, if designed well, can serve as a budget-friendly marketing material for you.

The Role of a Creative Brochure Design in Marketing

In this digital age where different social media channels are available to market your business, using a brochure is still considered as an old-fashioned marketing tactic. Marketing your business through a visually persuasive brochure design is a proven strategy to attract more potential clients. With a creative brochure design, you can attract a specific segment of your audience and stand out in the competitive business world.

Brochures are exclusively designed to provide the most valuable information about business. They can be distributed at marketing events, meetings, networking events, stalls and other events to attract local audiences. In short, brochures act as a tangible piece of marketing that allow your potential customers to get to know about your business and read valuable information about your brand – in print.

By handing a visually pleasing brochure design to your potential customers, you will allow them to get a clear idea about your business. Using some interesting visuals, engaging content and other persuasive design elements, you can keep readers engaged.

Why Do You Need a Brochure Design for Marketing?

Believe it or not, a well-designed brochure acts as an important part of your corporate branding. Many established brands are using it as an important branding strategy and to create a positive image of your brand. Just like your company website, logo design, social media advertising, and other digital marketing efforts, a brochure design can act as a great marketing tool. It is a crucial part of your marketing that can better promote your products or services.

With the help of a creative brochure design, you can introduce your business offerings to your potential customers. Brochures, if distributed well, can increase your business reach and expand your brand’s visibility. They are undoubtedly a great marketing tool that can be used to reach new and wider audiences. A well-crafted brochure design can improve networking opportunities and set your business up for more profits.

Benefits of a Creative Brochure Design

Like any other marketing material, a brochure is considered as an effective marketing tool, especially in this digital world. Printed brochures have the potential to encourage prospective customers to sell, sign up or take a desired action. Let’s check out why a creative brochure design is important for your business.

Physical Interaction

Brochures come in many sizes and types – from single or multifold to hundreds of pages. The physical media is more powerful, persuasive and memorable than digital media. This is why many professional marketers, designers and famous logo designers are focusing on creating flyers, brochures, and posters along with websites and social media graphics.  

Cost Effective Marketing Tactic

Brochures are an interesting way to inform your audience about your business offerings and amazing discount deals. It is a well-presented picture of your products and services that clearly portray what your business is all about. A design agency that provides brochure design services in Dubai can help you craft a creative brochure design that creates the right first impression to your clients.

Multiple Distribution

One of the major benefits of creating corporate brochure design is that it is easy to distribute. You can distribute them on different exhibition stalls, networking events, conferences, through newspapers and display them in the waiting area of your office. The multiple distribution channels can make it a great marketing tool for your business and increase your chances of attracting more audience.

How to Design a Creative Brochure Design for Your Business?

Whether you want to create a brochure to increase brand awareness, connect with a new audience or promote your offerings. Learning how to craft a creative brochure design is the key to come up with a perfect piece. Here are some essential tips to create a killer brochure design that will help you emotionally connect with your audience and make a positive impact on their minds.

Define the target audience

Okay, it is one of the most important steps that your graphic design team needs to follow to design a brochure for your business. Figure out your target audience. Just like creating other marketing collaterals, you need to consider the specific segment of your market when designing a brochure design. By keeping the specific audience segment, you can come up with better images, visuals, and copy other design elements. So, figure out the user persona to make your brochure design effective and result-driven. 

Create a Targeted Message

An engaging, clear message is important to catch the attention of the readers. Make sure the front page of the brochure includes a brief and informational summary of your business offerings. It will give readers a clear idea of what your brochure is all about. If you are promoting any special deal or discount, highlight it on the front page. Limit yourself to a single, targeted message and express the main point in a few words. The ultimate goal is to catch the readers’ attention and persuade them to read the whole brochure content.

Catchy Headline

Using persuasive, catchy headlines is a smart tactic to clearly state about your business offerings or new products. It will help your potential customers understand what you are actually promoting. Make sure your headlines deliver a clear message independently without any detailed description. Focus on how your businesses will help your audience solve their problems.

Add Brief Descriptions

When it comes to writing a description, try to keep it to-the-point and provide only the most important information about your product or service. Make sure to limit yourself to a few sentences for each section. It is a secret recipe to avoid clutter and give your brochure design a neat and clean look. You can add bullets or numbers to make content engaging. Add statistics, graphs and charts to make your content understandable and more presentable.

Beautiful Images, Visuals and Typography

Adding beautiful images and interesting visuals can improve your brochure design. Add professionally captured pictures of your products to create your brochure design. You can also add images of your employees and office to add a personal touch to your brochure. Adding some illustration style images to your brochure design is also a great idea to show your brand image.

Whether you choose images, icons, or illustrations for your brochure design, make sure your brochure professionally represents your business. Bear in mind that the use of the right typography can make or break the entire look of your brochure design. So, it is important to choose the correct font size to give the corporate brochure a professional, clean look.

Clear Layout and Hierarchy

When it comes to arranging all the design elements of a brochure, you need to follow a clear hierarchy to create an easy-to-read format. Don’t fill your brochure with unnecessary images or content. Leave a lot of white space between your content and images to give it a clean look. Try to arrange copy, images and other branding elements in an organized manner to design a beautiful brochure.  

Branding Colors

In order to make your brochure stand out, choose colors wisely. It is always a sensible approach to not use two or three colors. Your graphic design team can use solid colors to define each section. Use brand colors to truly represent your brand and fit your other marketing materials such as website, logo, business cards, flyers – to name a few. Keep the color scheme consistent throughout the brochure design to support your message. 

Wrapping Up

Crafting a creative brochure design is the easiest and effective way to show your prospects what your company is all about. With some simple and easy steps, your design team can make the brochure design process easier and simpler. Contact a team of professional graphic designers in Dubai for your next brochure design. They will help you create a stellar brochure design that perfectly aligns with your brand and conveys a message that you want to come across.

The post The Impact of Creative Brochure Design on Marketing appeared first on Branex Official Blog.

Typography is an important design technique that can transform language into a decorative, visual element that aims at enhancing the aesthetics, and providing readers with an easily legible copy. If truth be told, copy and its appearance plays a key role in crafting an effective UI and great UX. Sadly, there are many designers who don’t focus on this important design technique which leads to design failure. If you want to create a better interface and positive UX, it is important to gain some basic knowledge of typography to present copy in a more effective manner.

Read More: 16 Calligraphy Fonts for Designers to Spruce Up Your Next Design Project

Here are some important techniques, resources, and strategies that can help designers improve their typography skills and create an inspiring design.

Let’s delve right into them.

Make the Right Typographic Choice

In this digital world, poor user experience is not acceptable as users can easily find a better alternative. Visual appearance and readability of text in your mobile app and web design can create a major impact on user experience. If fonts are poorly selected, readers find it difficult to navigate your product or even worse they won’t bother to read your offer or use your product, which badly affection your bottom line.

To create readable and aesthetic typography, it is important to know about the different typeface styles to implement in your design project. From Open sans to Lato, Raleway to Robot, Helvetica Neue to Segoe and Google fonts, there is a number of fonts available to choose from.

Size, Weight and Height Matter Most

Once you have chosen the right typeface for your UI design, now is the time to adjust the weight and size of the fonts. The weight is basically a measurement of how thick type character is, while the size is measured in inches or pixels. The height also known as x-height is the body of every character in one size. By using these characteristics, you can easily segregate content elements such as headings, sub-headings, and body.

Scalability

Make sure the typefaces you select for your UI design should perform well across different sizes. There are many typefaces that look awesome when used with larger sizes, but some typeface with thin letterforms look good at smaller settings. Whether you are going to use a typeface for a small label, larger headlines, and text, make sure it scales accordingly to maintain readability and usability in every size.

Make Sure the Typeface is Perfectly Aligned

When it comes to creating effective typography, it is important carefully consider the alignment of the typefaces. Your text must be placed and justified into one unified composition.

Tracking and Kerning

These are the two most important processes that designers should carefully consider to come up with a UI design with perfect typography. The process of tracking allows designers to adjust space for a group of type characters that create a word. It’s a designer’s job to appropriately space for all letters to make text readable and look pleasant to the eye.  While kerning allows you to adjust the space between two type characters. It works best when you want to change the spacing between two specific letters to make them feel more natural.

Typography should be Structured

Like any other design element, typography hierarchy is also important to make your design project a big hit. Organizing your content in the best way possible by using the best combinations of typefaces and fonts to make the copy easy-to-read and understandable. Make sure the headlines, subheadings, body text, call to actions, captions and other text elements are properly structured to create typography hierarchy.

Contrast

It is important to create a contrast between the prominent copy elements and ordinary text information. By simply regulating different typography elements such as fonts, sizes, typefaces, and colors, you can create a perfect contrast.

Bottom line

Hopefully, these easy and simple tips can help you improve the typographic skills that you can use to create functional and aesthetically pleasing user interface designs. With consistent studying, practice, and determination, you can also hone your typographic skills. Remember, when it comes to effective UI design, making the right typography choice is critical to provide users with a better viewing experience. By implementing these principles, you will definitely make better typographic choices for your next design project. Good luck!

The post How to Improve Your Typography Skills for Creating an Awesome UI Design appeared first on Branex Official Blog.

Typography is a perfect blend of art and science that can take your design to a whole new level. It can improve the overall look of your website, marketing collateral or corporate branding material by creating a positive and long-lasting impact on your audience.

Calligraphy fonts have been used in the graphic design industry for years as retro fonts to add an elegant and handcrafted feel to the design. For many designers, finding the right fonts is a daunting task. If you are going to start your next web design project and are wondering what type of fonts will cater best to your design, you are at the right place. I have compiled a list of calligraphy fonts that will help you come up with some awesome, eye-catching designs that will surely help you get more web design projects and impress more clients.

1. Balqis

It is a simple yet contemporary handwritten style typeface that is suitable for designs that require a personal, down-to-earth touch without being overly formal. Different thick and thin strokes lend this font an elegant look and feel. It is the perfect choice for an art project, such as a book cover or a presentation.

2. Arizonia

It is one of the most exciting Calligraphy fonts that includes many characteristics such as the lowercase ‘z’. It has different bold and thin strokes and a subtle Arabian influence that makes this font out-of-the-world.

3. Champignon

It is a classic feminine, formal font that has many refined, thin strokes. Due to its large and medium sizes, Champignon is a perfect choice for headings, placeholders, titles and invitation cards.

4. Sophia

It is one of the more decorative and feminine fonts with varied wide and thin strokes, combined from copperplate to contemporary typeface, classic and elegant touch. This sweet and saucy script typeface comes in a standard weight plus two additional ornamental variants, Sophia Left and Right, helping you create your own decorated word styles. It can make your design look elegant and artfully handwritten. Sophia is the perfect font choice for creating a soft and graceful feel.

5. Learning Curve Pro

It is the best choice for long-form content that can spruce up the whole design while giving it a traditional touch. The cursive style of Learning Curve Pro makes it flexible, playful and legible.

6. Palomino

It is one of the most famous calligraphy fonts that comes with swashes and alternates that help you come up with an eye-catching design. The best part of Palomino font is that it comes with extensive language support.

7. Sacramento

This calligraphy font is inspired by hand-lettering of the 1960s. Sacramento is a casual, funky, semi-connected font that is a perfect fit for headings, large advertisements that are intended to create a vintage feel.

8. Olivia Script

It is one of the most sophisticated and elegant calligraphic fonts that can be used for greeting cards, posters, and wedding invitations. Olivia Script is a free font that is available with the Font Bundles Stores for both personal and commercial use.

9. Pinyon Script

It is a beautiful calligraphic typeface, which can be used to give a dramatic, friendly, and formal touch to your design. Pinyon is inspired by the nineteenth-century lettering style that makes it a great option for name cards, invitations, and formal posters.

10. Organika

This handwritten calligraphy font family is comprised of six complementary fonts – sans and serif fonts, and upright and italic brush script. Organika has uneven edges and loose letterforms that give this font a friendly touch.

11. Qwigley Regular

Qwigley is a modern calligraphy font that has decorative swirly letterforms that is a great option for designs that need an elegant touch. Qwigley Regular font has a feminine feel, because of which beauty and fashion brands can use it to convey the message in a subtle way.

12. Noelan Script

Noelan Script is a contemporary calligraphic font that is free for commercial and personal use. The calligraphy typeface features a lot of swashes and alternates that give your design a human touch.

13. Bukhari Script

Bukhari Script is a calligraphic typeface that is bold and varies in shading. It is a perfect font choice for brands that aspire to incorporate a nostalgic touch to their marketing campaigns. This bold, monoline cursive font is available in many OpenType features that help you create variations and ligatures.

14. Dragonflight

Designer Hanneke Classen created this artfully crafted calligraphy typeface. The font name is coined from the tip of the folded pen that resembles the shape of a dragonfly’s wing.

15. Allura

It a chic calligraphy font that is a great choice for print and digital projects, including branding, posters and a lot more. The best thing about Allura font is that it’s awesome and free.

16. Al Fresco

This calligraphy font is more expressive, and stylish, perfect to be used for a variety of design projects to convey the right feelings and thoughts.

So, here you go. Hopefully, you have found the perfect calligraphy font for your next design project.

The post 16 Calligraphy Fonts for Designers to Spruce Up Your Next Design Project appeared first on Branex Official Blog.

In the throes of modern-day times, an online presence is the most essential element of your brand. To attract new customers and to retain the ones you already have, you need a viable web presence to make your way through the herd.

Building a website is a tedious job, but what is more soul-crushing is to create a website that people hate. Here are 7 life-threatening website design mistakes that can cost you a fortune:

1) Too much to take-in

The tech-savvy and spoilt-for-choice users of today have a limited amount of time to peruse through your website and gauge if it’s worth their time. One of the most critical mistakes that new business owners and website designers make is filling the page with too much fluff. While some info is necessary to educate the viewers, it is compulsory to grab the attention of the users, and nothing drives them screaming away like a brimming over with content page.

An accomplished website design agency doesn’t make these website design mistakes and knows that giving away too much information on the main page or even any internal page, will only confuse the visitor. Avoid those busy design themes, or even if you’re going for a custom-built website, avoid the design plague to stay significant.

2) Too little to notice

Minimalism is trending and every designer is keen on compliance. When done right, it can do wonders for a business. You can always try a simple approach and make some small changes to tweak your design, but in doing so, you don’t want to downgrade your design or even display fewer things which don’t even hook in the user.

You must create a balance when going for an artistic website.e design. Small businesses often fall into the trap of over imagination and move away from the one thing that users are looking for on their website, in their desire to do it all.

A Branding agency focused on driving Business Growth

When some visitor lands on your website, they are here because something is bothering them. They need to solve a problem, and for that, they are visiting your website. If in the first few seconds, they don’t get what they’re looking for, they are prone to calling it quits and moving on into the loving arms of your competitors.

Refrain from using images with no direction and content with no call-to-action. Your visitor requires your service and you need to show them how you can help. You cannot afford to make these website design mistakes.

3) Too Bamboozling

This is the most common mistake that most small businesses make while they design their website. The problem usually occurs when brands don’t even know what service they need to focus on & what core brand values they stand for.

Caught up in the throes of such a scenario, this confusion reflects in the website design, such as via the use of various discordant typefaces, turning your website into a kaleidoscope of colors with no regard for connotations, and even inconsistency in the theme throughout the design. My friend who owns a website design agency in Dubai shares his first few years in the design industry.

“When I started, we used to get clients who were offering more than 20 services, and they demanded us to highlight every service on the homepage. Out of courtesy, we did what they said. But time after time, we saw that the brand came back and told us that customers are still confused on what they are offering.”

Pick two to three services that lie at the heart of your business and highlight them on the main page. If you pick any more services, even Google will get confused on what to rank you on and how to differentiate you from your competitors.

The best approach is to use one theme, two to three harmonious colors, one logo, and even one typeface on the main page. Throughout the website, repeat this with little variations to stay consistent.

4) A horrible CTA

Your CTA is the only portal to your brand. It either commands or in some cases does nothing. Click here! Get your quotation now! Sign-up! Learn more about us! These are just obvious CTAs which are ageless and never get old. But there is a thin line between being helpful and being obnoxious. You cannot infuriate the visitors with an unlimited amount of CTAs sprawled all over the webpage. This is one of the most common website design mistakes that new website designers make.

The main goal of a CTA should be to coax the user into taking action. If the CTA is not doing any such thing, it is a good time to make the necessary changes. Make it more compelling. Make the design more appealing. Or even introduce some delays before they get bombarded with the CTA show up on the page.

5) Miserable Content & the teasing Whitespace

Indubitably, content is the crucial part of a website design. No website is complete without engaging and bewitching content backing it up. Content is what users will read and it will tell the users what products you’re offering. If the content is weak, how will it attract your visitors?

You need to pay vigilant attention to grammar, the punctuation, and even the font of the content. One of the most common website design mistakes which website owners ignore. How is the overall content laid out on the page? And one of the connecting areas of importance is the use of whitespace. When done right, it can make your content appear more enticing than lackluster blocks of text.

Make the right use of whitespaces and even that rather unsavory huge block of text will look subtle and bring your eye to the key elements of the website. If you have a lot of text to describe your service, try breaking it down into digestible chunks with the help of white spaces, so that it doesn’t overwhelm the reader.

6) Horrible & Displeasing images

Photos and images create a long-lasting impact on your visitor. If the images are from Shutterstock, you cannot expect people to cast them a second glance. Just to cut the cost of a professional graphic designer, small business owners prefer to go for images from stock websites. If your target is to reel in robots, feel free to go with those images. But, for humans, you need to add the human element to your images.

Instead of using low-quality images, capitalize on images of actual people using your product or pictures of people who seem interested in using your service. To grab the attention of your audience, you need to tap into the emotions of your visitors.

7) Complex navigation

If there is one thing that can kill your website’s popularity, it is irrefutably poor navigation. We live in an era where people prefer impulsive buying. People want things that are easy to do and buy from websites that are simple to navigate.

We create responsive websites with a user-centered design approach

Making your navigation menu too complex is highly unlikely to impress the end-user. Have you ever seen a website where you were unable to find the search bar? How exasperating it must have felt! You don’t need to make your users go through the same frustration.

To wrap things up

Your website is either making sales or not. Either way, you can avoid these website mistakes & turn-around the way people see and perceive your website. A good website is a representation of focused brand values. Ensure that you don’t sidestep these website design mistakes from now onwards.

The post 7 Grave Website Design Mistakes that can save you a fortune appeared first on Branex Official Blog.

Let me acquaint you with 9 rules to great design pieces in the infographic below:

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However, that ‘something’ is somewhat unclear. If you had a process, a recipe to a UX design that you could follow every time perhaps that could do the trick.

We all know how demanding users today can be and retention is even more so difficult. To ensure that you do your part fully as a UX designer, you need to have a checklist to tick against after you’re through. Consider it to be a cooking endeavor with a great many ingredients. Together, they can turn out to be an assimilated and smooth version of what we call a successful UX design that is the final look of our meal.

Having a checklist of those ingredients can make your life a lot easier because it will allow you to not only stay focused but will also simplify the process. The entire phase consists of so many processes including estimation, planning, preparation, competitor analysis, mobile assessment, SEO, analytics, and lastly, testing. Testing plays a major role especially conducting UX tests when redesigning websites. But other processes require a smooth transition as well. So before we get into the elements that majorly define the checklist, here’s a topical view of the process:

•         A thorough analysis of the project.
•         Researching upon user insights and behaviors from various sources.
•         Identifying research needs.
•         Formulating brief design structure that represents initial design elements that are to be implemented in the UX.
•         Review user personas.

Now let’s head to the checklist of those important elements that we have been talking about:

• Homepage

A homepage is your very first impression and so it must project positivity. It is also responsible to make or break the conversion process. To start with, make sure that the homepage really describes the business/product/services that the company is offering. It should be clear so that the user is not lost. What you need to do to further complete it is to add in company details and contact information that are easily discoverable by the user. Also include clear calls to action using words that are describing the process further and what are the benefits of it to the user.

• User experience

Making the best user experience on a website is like a dream come true for a web design agency. There are so many petty things that are to be kept in consideration. First things first, ensure that the webpages mustn’t automatically refresh for such a behavior irritates the users. Hidden costs are yet another thing that infuriates them so say no to them. Using real images of products (preferably models wearing them) is yet another trait of a good UX design. If you want them to register followed by purchase or any other action, remember to keep it short and simple by asking the necessary details only.

• Search functions

If a website is large enough to hold too many details, nitty gritty information, then ensure you have included a search function. The search bar must have a search field that is wide enough to clearly display the typed content. Make it a form than a link and have it available for all pages to make each element of your website easily accessible.

• Navigation

Insert a sitemap as a favor to your visitors, and especially if it’s a large website. The navigation on top should also have clear and easily recognizable terms to navigate easily within categories and it should be consistent throughout the entire website. Not to forget the URL of the website should also be easy to remember.

• Links

If you are using a particular color for the links, make it uniform and different than the color of the links that have been visited. If there are particular commands, ensure that they are there on buttons. You may include them in the form of links as well but not everyone hovers to find out the command. User wants everything upfront – make him hunt for it and he will abandon the website. Also take into account any broken links, when found, fix them so that clickables are easily recognized.

• Content

A lucidly written content that is understood to a common man should be your top priority. Take care of the color contrast for background and text color. Once you have created relevant content that is precise and includes short paragraphs or bullets to be easily scanned, don’t forget to update any information, statistics, and necessary details.

• Forms

When you create forms, first step into your user’s shoes to see how much it irritates him with unnecessary questions. Avoid them straight, there’s no argument about that. Next, include the details that are ABSOLUTELY necessary by using field labels that have common terms like location, first name, etc. Also include autofill options and avoid long drop down menus that would have the user scroll and hence become irritated once again.

• Errors

When you are through, you need to test it for any errors. If you are to test, then do so with target users and that too in real-time. Custom error pages like 500 and 404 should exist. Certification and compatibility with various browsers is also a plus.

So you now have a checklist for your website UX design. The next time you are on it, include this in the process and put a tick against all that has been done. It will enable you to process smoothly further. Good luck!

The post A UX Checklist Every Designer Needs appeared first on Branex Official Blog.