All social media managers have to be flexible enough and always ready to experiment with new tactics or trying out any latest technology, tool or app to stay competitive.

In addition, you need to update your social media marketing strategy according to the needs and wants of your customers. To survive in this competitive digital marketing space, you need to show willingness to share insights and solve your customers’ pain points.

One of the effective and simplest ways to stay abreast and learn about latest trends and strategies is to learn from case studies of successful brands, read informative blogs, guide, attend webinars, workshops, conferences and follow popular Twitter accounts to get the latest insights and information.

Related Read: Calling All Social Media Managers! Avoid These Instagram Marketing Mistakes

Another easiest way is to read social media marketing books to get great information and keep current.

Here I’ve listed 9 best social media marketing books that every social media manager should read to stay competitive and knowledgeable. Enjoy!

1. “Likeable Social Media” by Dave Kerpen

"Be likeable, not disruptive" @DaveKerpen #likeablesocialmedia #BUSM15 pic.twitter.com/UeWYvMiT1D

— Laurie Bullock (@Laurie_bullock) September 9, 2015

In this book, author Dave Kerpen explored how to listen to your customers so that you can deliver valuable content to your customers. Using easy steps and clear how-to instructions, Kerpen provides his readers with all the important information and tools necessary to engage customers in a digital world. He helps marketers to leverage the human side of your brand by sharing very practical and concise information.

2. “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk

Look what happens to be a top pick at Barnes & Nobles@garyvee #jabjabjab pic.twitter.com/Br1xXwVkxK

— Dan Perdue (@danperdue) October 31, 2015

Most social media managers find it very challenging to get their brand message heard. The massive volume of content that are shared every fraction of second makes it more difficult. You need to work hard to make sure you are creating unique and valuable content. Businesses can cut through the social noise and convey their message by using the power of storytelling.

In his book, Gary Vaynerchuk shows how to adapt your content to specific channels, how to effectively share your brand story especially when there is a plethora of social media platforms. He explains his readers how to keep current with this ever-changing nature of social media landscape.

3. Social IMC: Social Strategies with Bottom-Line ROI By Randy Hlavac

Social Strategies with Bottom-Line ROI, Social IMC overview #socialmktg https://t.co/DBTCbxisJH via @YouTube

— Paula O'Brien, M.Ed. (@nhpaulao1) January 2, 2017

It is important to have a solid social media marketing plan, but it is more important to know how the plan actually benefits your business. Randy Hlavac explains in his book that there are lots of books present that explain the theories behind the use of social media and mobile apps, but this book is different.

Hlavac provides effective strategies and proven tactics that can bring great results. He advises how to build a social media strategy and how to boost sales and profit.

4. Hug Your Haters By Jay Baer

"Hug Your Haters" by Jay Baer #biz #summerreading reco from @WestVanLibrary Use #sbalibrary to add to the list pic.twitter.com/g06N4IW2wu

— SBA BC (@sba_bc) July 16, 2016

Believe it or not, if you want to succeed, you need to master one of the most important areas – social media customer service. Jay Baer’s book is a perfect choice for Social media managers who want to master this art. As we all know that ignoring your followers or delay in responding is the pathetic business approach. You need to know exactly how to deal with your customers.

In his book, Baer explains how you can deal with your brand haters and how to turn a negative experience into a positive one that can work for you and your brand.

5. Purple Cow By Seth Godin

Don't miss the Purple Cow. Incredible book by Seth Godin. Introducing a new P into the P's of business. The "Purple Cow." pic.twitter.com/zIeSvyg5tj

— NOJOKEJ (@officialnojokej) September 26, 2017

In his book, author Seth Godin wants to change the way people think about marketing. It can be daunting for social media managers to create original, unique content every day, so sometimes you need a purple cow. According to Seth Godin, Purple Cow is something phenomenal, exiting, counter interactive and unbelievable. Consumers see a lot of boring stuff every day, but you can delight your customers with Purple Cow. Create your own purple cow with exciting social media content ideas.

6. Content Strategy for the Web By Kristina Halvorson and Melissa Rach

Book report: Content Strategy for the Web https://t.co/rnHKFJ2iBO #ux via @whistlestudios pic.twitter.com/1AmsuJfgcS

— Drew Lepp (@drewlepp) February 13, 2016

Social media is indeed an integral part of content marketing; therefore, it is critically important for social media marketers to mastering the art of content strategy. Kristina Halvorson and Melissa Rach explain how to devise a perfect content marketing strategy in their book. They share their experiences and expertise on everything required to content. The authors also share some persuasion tactics for those who think that content strategy is not important for their business.

7. Thinking, Fast and Slow By Daniel Kahneman

A book a day "Thinking, Fast and Slow" by Daniel Kahneman. Professor Luís Almeida Costa reading suggestion #novasbe #mondayinspiration pic.twitter.com/oENg9Eddzt

— Nova SBE (@NovaSBE) October 9, 2017

Being a social media marketer, you should clearly know what your customers want, what drives them to choose your brand? When it comes to crafting content, you should keep these important things in mind. In his book, Daniel Kahneman explains these idea in detail. He got a Nobel Prize for his work on decision making, he is an expert in human behavior that nearly every social media marketer needs to understand to delight their customers.

8. Contagious: Why Things Catch On By Jonah Berger

I liked a @YouTube video https://t.co/fyvrj6mEJg CONTAGIOUS: WHY THINGS CATCH ON BY JONAH BERGER | ANIMATED REVIEW

— King IℳPRINT (@KingImprint) May 3, 2017

Getting your brand message heard and improving your online presence are one of the main goals for most social media managers. Jonah Berger explains six contagious traits in his book that influence everything from your products to social media content. Marketers can learn how to use these qualities to create your own unique, shareable content.

9. Think Like Zuck by Ekaterina Walter

"Think Like Zuck" is a highly motivating book emphasizing focus, passion, and more. Great read! #QuickBookReview pic.twitter.com/jD5u6ULfMV

— Duckie's Book Nook (@book_duckie) July 7, 2016

In her book, Ekaterina Walter beautifully explains the success story of the top social media channel Facebook and its founder Mark Zuckerberg. The book includes real life experiences of Zuckerberg to inspire entrepreneurs and intrapreneurs and motivate them to reach their full potential professionally.

Ekaterina explains how intelligently Facebook used five P’s of marketing, passion, purpose, people, product and partnerships. Digital marketers, entrepreneurs, or anyone who wants to move ahead in their career and interested in learning how Facebook has gained this unbelievable success can read this amazing book.

You have to stay updated in order to be successful in the social media and content marketing landscape. Your social media team needs to stay ahead of the curve by reading industry-defining books. Though theory can become obsolete, the above mentioned social media marketing books are amazing sources for building a solid foundation of great ideas and skills.

The post 9 Social Media Books You Must Read to Stay Ahead of the Curve appeared first on Branex Official Blog.

With a customer database of more than 300 million monthly users, many brands are finding ways to interact, sell and connect with people on Instagram. Starting from their homes, people are earning just by posting pictures on Instagram. But what makes them special? You too are posting pictures right?

Well, the difference is they are using the right captions for their pictures and you’re not. If you are willing to sell products with Instagram, you need to read this blog till the end. Because in this blog we will explore different ways on how to write Instagram captions that drive sales?

So folks, go grab a Coffee so we can get started.

Before you even start…..

No matter you have a business website or not (although I suggest you make a business website) first you need to setup an optimized business account for Instagram.

Keep in mind that marketing is all about your audience, not you. So avoid using selfies in your business account. Keep it strictly business.

Check out the profile of Starbucks:

Isn’t this simple short and professional?

Secondly, you need to put your website right in the profile. Just like Starbucks did. This is pure organic traffic on your website. Your profile is one place where you can use a clickable link. Use it well.

Now let us look some strategies to devise captions that will drive sales for you.

1. Design Captivating Images

1. Part of writing an appealing caption is going with a strong image. Here is how tacobell did it the right way:

The image is appealing plus the caption is short and sweet.

Think. Is it necessary to show the whole stock or you can live with some of the products? Which will look more captivating? Think this through before you post any more pictures to your business account.

The best part of Instagram our filters. Even if you don’t have a really good camera, you can use filters to uplift your pallid photos. Test different filters on your photo and post the one that looks good to your eyes.

2. Every Caption should define a story

On Instagram, there are few accounts whom I look up to when I need inspiration. And Nike is one of them. Their every picture defines a story. A story you can relate to, a story with which you can feel inspired and excited. Here is one particular photo which I love to share:

Plus the caption tells a story. You can either quit or you can quit complaining and start working.

3. Use relevant hashtags

No matter what people say, hashtags are one thing that can drive an immense amount of traffic on your post and on your website. You can use http://hashtagify.me/ to search for hashtags that are relevant to your industry.

Remember that engagement is a two-way street. Follow and pay attention to your followers, and like the posts that are strategically and aesthetically aligned with your brand.

4. Use Captivating Call-to-action button

Consider adding Call-to-action button on your posts. This is a great way to gain new followers, but make sure the action is relevant to your post. It could be as simple as “Shop Now!” or “Download our app.”

5. Partner with Influencers

The great thing with influencers is that they already have a built-in line list and a large fan following who trusts & respect their opinions. By working with influencers, you harness their digital popularity to expand your follower count and boost direct sales.

Final remarks

In addition to creating a post that generates leads, you need to devise a content strategy in order to gain a maximum following for your Instagram account and attract customers to generate sales. You need to test and see how many posts you will be using & set performance indicators for every week.

Pay attention the following you get and respond to them in a friendly manner. Track which of your photos get most of the views and why? Resonate that content with others photos and repeat the process.

As Instagram shifts from a visual platform to a visual marketplace, it can be a powerful sales driver for your business. Thinking strategically about your brand and how it’s portrayed on Instagram has the potential to generate leads and sales better than any other social network.

Are you fed-up with the conventional website development model? You have a vision. We can get you there. Start your digital revolution now

The post How to Write Instagram Captions That Drive Sales? appeared first on Branex Official Blog.

There are a number of online marketing resources and social media classes available, but where you can for go for the best? If you are struggling to become a social media expert and looking for some ways to hone your social media skills required stay competitive, here, I’ve curated a list of marketing and social media classes that you can enroll in to become a better social media marketer.

Let’s dive in.

1. Hootsuite Academy

Hootsuite Academy has educated more than 200,00 professionals and certified more than 30,000 individuals so far. Courses are offered on a variety of topics required to social media marketing success, such as basics to data analytics and measuring ROI. Best of all, courses are free for all and offer a lot of video content that will make it an intuitive experience for learners.

Courses offered:

• Social Selling Training and Certification
• Advanced Social Strategy Training & Certification
• Social Marketing Training

2. Introduction to Social Media Strategy

Buffer offers a Skillshare class on social media marketing strategy that helps you create a solid foundation for your brand on social media. No matter if you want to increase your brand awareness, boost user engagement, gain loads of website traffic or drive conversions, this 45 minute Skillshare class helps you to craft a perfect social media strategy to achieve your marketing goals. From finding your brand voice to paid advertising, you’ll get everything for crafting custom social strategies.

Topics Covered:

• Getting started with social media
• Finding your voice
• Creating content
• Curating content
• Using the right marketing tools
• Paid advertising strategy

3. Digital Marketing with Udacity

When it comes to honing your digital skills, Udacity is the best option to go for. Partnered with many industry leaders such as Hootsuite, Facebook Google, MailChimp, Udacity bring you the Digital Marketing Nanodegree program.

This program is tailor-made to polish the skills of individuals in order to get them hired in this highly-competitive job market. Udacity offers platform’s proficiency for the most relevant marketing platforms, so that you can fully understand the basics of digital marketing to content strategy to paid advertising and analytics.

With Udacity’ course, you’ll get to know how to run live campaigns on major marketing platforms how to create a strategy, how to purchase and sell ads and more.

Topics include:

• Content Strategy
• Search Engine Marketing
• Display Advertising
• Social Media Advertising with Facebook
• Measure and Optimize with Google Analytics
• Market Your Content
• Run a Facebook Campaign
• Search Engine Optimization (SEO) Audit
• Run an Adwords Campaign

4. “What is Social” by Northwestern University

“What is Social” is a massive open online course (MOOC) for entrepreneurs, executives, marketing professionals and business owners who are willing to improve their social media marketing strategy using proven techniques. This hands-on class gives you an action-based introduction to social media and ways to grow your professional persona.

Topics include:

• Social trends
• Defining target audiences
• Data analysis

5. Facebook Blueprint Certification

Facebook certification program offers an advanced level of Facebook and Instagram marketing techniques. Facebook Blueprint teaches you how to get the most out of Facebook’s tools so that you can meet your business goals. It is a perfect course for digital marketing agencies, advertising companies, marketers, and small businesses as it offers everything you need to running a successful advertising campaigns using Facebook page.

Facebook Blueprint is free, self-paced social media classes that covers case studies from real businesses, in-person training, and knowledge checks. Most of all, the course is too flexible, conveniently accessible and cover all best practices and top strategies used by top brands.

Topics include:

• Campaign Optimization
• Creative Best Practices
• Purchasing Ads
• Ad Targeting
• Facebook Terminology and basics
• Best Practices for Facebook & Instagram Posting
• Optimizing Facebook & Instagram Advertising
• Creating a quality Facebook Page and experience

6. Marketing in a Digital World

“Marketing in a Digital World” is a free marketing course offered by Coursera that has educated more than 100,000 students to this date. This course is taught by University of Illinois and focuses on the transformation of marketing strategies and tactics into a digital world.

This course is perfect for online marketers looking to understand the basics of marketing industry stands today and how your business can leverage advanced strategies to entice more and more customers.

Topics include:

• How smartphones and 3D devices are transforming the marketing field
• How power is shifting from brands to consumers
• A variety of product ideas that work best in a digital world

7. Google AdWords

If you are struggling to rank higher on the first page of Google, then Google AdWords certification is the perfect way to go. Increasing the discoverability of your social media content, increasing your user-base, driving traffic, and meeting your business objectives is what you’ll learn from this course.

Google AdWords certification helps you learn the basics and intermediate SEO skills, ensuring your content gets higher position on search engine results. With this certification, marketers also learn how to create, execute and manage an advertising campaign using AdWords Google.

Courses include:

• AdWords Fundamentals
• Search Advertising
• Display Advertising
• Mobile Advertising
• Video Advertising
• Shopping Advertising

Your Turn

It takes time, effort and patience to achieve mastery in a field. With these great online social media classes and certifications, you’ll become a social media expert that can devise a strategy that works and converts.

The post 7 Classes and Certifications to Sharpen Your Social Media Marketing Skills appeared first on Branex Official Blog.

Social media channels and smartphones are the perfect storm. We are now captivated and captured by both technologies. They are impacting our daily lives – how we work, play, socialize and perform any action.

So, what are the latest social media marketing trends these day and what they have in store for us as entrepreneurs, business owners, online marketers and most of all, as passionate and complicated humans.

The Rise of Chatbots

Chatbots are artificial intelligence powered robots or you can say conversational agents that are tailor-made to resolve customer’s issues with an intelligent conversation without any human involvement.

In this age of machine learning and artificial intelligence, it’s all about embedding human intelligence in machines. Facebook chatbots are rapidly gaining massive popularity and are providing a new tool for digital marketers to leverage. These chatbots are the incorporation of automatic chatbots within chat apps such as Facebook Messenger, Slack or more.

Chatbots help bands to automate tasks and help in retrieving the important information. They are gradually becoming a crucial way to improve customer experience by providing excellent customer support service and real-time interaction.

In this age of instant gratification, customers are looking for immediate response to their comments and queries. The chatbots are designed in a way that they are able to respond to answer all the queries raised by customers, without human interaction. In addition, they can help in creating a strong relationship with current and potential buyers, without spending a lot of money.

Expiring Content

Capturing the interest of audience is a battle between brands with sufficient budgets and tech-savvy marketers with little budget. The challenge for businesses these days is to stand out and gain attention of users. Now traditional marketing tactics don’t work like they used to do in past.

But Snapchat, the most famous social media platform these days, has decided to work on an entirely different approach. Make content disappeared.

This approach brought the sense of urgency among audience. Users now know that they had a very short amount of time to read or view content before it expires.

This algorithm allows users to watch 10 seconds videos that are disappeared after one view and then it extended to Snapchat stories which last for 24 hours.

Instagram observed this marketing tactic and introduced their own Instagram Stories.

If truth be told, expiring or disappearing content is now part of the ever-changing social media landscape. It’s a new social media marketing trend that brands need to try and test for your upcoming digital marketing campaigns.

Getting Organic Traffic is Important

In past, gaining attention was so easy and straightforward. You easily got likes and shares on Facebook and made followers on Twitter. But now, it is not the case.

Facebook, Instagram, Snapchat and other social media channels are removing sequential timeline updates. Now brands can get online visibility only when they are ready to pull out the credit card. In fact, social media marketing is just becoming another paid media.

So, this will make more and more marketers to go back and follow the digital basics. They need to:

•         Optimize for search engine ranking pages so your band rank on the first page.
•         Creating a list of subscribers so you can reach your audience without using any Google or Facebook algorithm blocking or filtering your content and updates.
•         Working harder to come up with marketing tricks that include growth hacking – a new science of marketing.

So, it’s not necessary to open your wallet for social media marketing every time, it’s time to pursue a multi-channel strategy and get website traffic organically

Automation is now very important

With the rise of social media networks, digital marketing has become complicated and messy endeavor for many marketers. Managing every social media platform has now become important for brands to stay on top of customers’ mind.

This is the reason, apps such as Hubspot, Buffer, Markteo and different other marketing automation software are now become essential for any business no matter, small, medium or large.

These automation tools are smarter, intuitive and affordable for many marketers. If your startup is not using any of these automation tools, think about it otherwise your customers won’t think for a second to prefer your competitors over your brand.

Personalization is becoming Key

As social media tools are becoming smarter and customers’ resistance to paid advertising grows higher, the need of personalized and relevant content becomes more important than ever.

Facebook retargeting and adverts driven by determining by where the visitor have been on the web and their interests are becoming the smart digital advertising tactic for remarketing campaigns. It delivers relevant, personalized content that converts at a much faster rate.

Digital marketing automation and remarketing techniques allow marketers to send the right content to the right customer at the right time. Relevant and personalized content is king for capturing audience attention in this noisy world of data clutter.

Video Streaming

Live video streaming is an amazing way to engage with your audience. This trend is changing how we share our experiences, stories, life events no matter personal or business. Video streaming can also help brands to build trust and credibility online with authentic and relevant content.

Influencer Marketing

Bloggers create content on food, web design, fashion, mobile app development and thousands of other topics. This way, they build loyal followers and fans on Twitter, Facebook, Instagram and other social media channels. They construct credibility and build trust via their authentic content.

Influencers and thought leaders who have built reach globally are the new way to target customers. Brands are now focusing on influencer marketing to reach their potential customers and brand admirers.

Artificial Intelligence

As the data volume increases exponentially, the need of artificial intelligence and machine learning tools with big, powerful processors is getting higher. Artificial intelligence is being used on Google, Facebook and other social media networks that we don’t even bother to notice.

•         LinkedIn uses artificial intelligence to provide better and relevant job matching between companies and candidates
•         Pinterest uses artificial intelligence to boost image search and recognition
•         Facebook tag feature with facial recognition, newsfeed algorithms, friends are all done by artificial intelligence algorithms.

As online marketers, you need to stay updated with these technologies and trends emerge in digital marketing to grow your brand.

The post Social Media Marketing Trends to Watch in 2017 appeared first on Branex Official Blog.

It’s the right time for business owners to look forward to what your company really needs to stand out and how to improve their digital marketing prowess in 2024. The prominence and adoption of digital marketing change year after year. With the right digital marketing agency, businesses can improve their website conversion rate, drive sales and growth. The year 2024 promises to be another year where digital marketing plays a key role in growing and establishing business, generating leads and improving brand awareness.

With every new year comes new styles, trends and ideas, here I’ve curated the top 7 digital marketing trends for small business that will rule 2024. Let’s see what does 2024 hold for small businesses and how to use these trends and techniques to benefit small business owners.

1. Artificial Intelligence

2. User Engagement

3. Influencer Marketing

4. Cross-Platform Marketing

5. Mobile Optimization

6. Video Marketing

7. Storytelling

1. Artificial Intelligence

2024 will be the year when businesses more rely on the biggest trend in marketing — artificial intelligence (AI). From designing a website to advanced electronics applications, to data analytics that predict customers’ behavior and their needs as they arise, AI is all set to solve all these problems. Though artificial intelligence will not replace humans, it will serves as a helping hand and greatly influence what we do in our jobs.

Artificial intelligence is the biggest revolution in the entire history of digital marketing. Marketers can leave the most time consuming and logical matters to artificial intelligence and free up their precious time to think creatively while ensuring that AI efforts are strategically aligned with their business goals.

2. User Engagement

It is important than ever before to develop engaging and valuable content to gain the attention of users so they can like and share your content. Create a comprehensive content marketing strategy, focus on quality, engaging pieces that can easily be repurposed. Blog posts, infographics, slideshares, are all amazing ways to curate original content that can easily be broken down and reuse differently.

Curating content for your audience based on customer-centricity will be your top priority. If your business publishes content that has no images, and falls flats, chances are you will not build credibility and unable to gain audience engagement. Therefore, create an effective content strategy and content editorial calendar to check what type of content works best for your brand and your customers as well.

3. Influencer Marketing

Influencer marketing is indeed the most effective way to increase brand awareness, and this trend is set to explode in 2024. People use and trust social proof of brands and products. If someone’s favorite blogger or celebrity promotes any brand, he/she will probably be more inclined to trust the endorsement instead of any marketing or email campaign directly from the brand.

Even if your brand has a limited marketing budget, small businesses can establish relationships with influencers that don’t require any investment. Access to your followers and cross-promotion on your business website can often be sufficient for smaller influencers.

4. Cross-Platform Marketing

Nowadays people have at least one or two digital devices, like smartphone, laptop, and tablet. And in the digital world, marketing across different channels and devices is the new standard. Therefore, every business small, medium or large must show their online presence where their customers exist.

Marketing efforts must be coordinated so they have a synchronized feel across multiple devices with different resolutions and screen sizes. Optimizing your website design for mobile is the most important step that every business owner should take, followed by email marketing for both desktop and mobile devices.

Your digital marketing and email marketing campaigns must be optimized for desktop and mobile. In addition, keep a clear eye on ROI for every campaign and device to know your success metrics and where your ideal audience exist and is more responsive.

5. Mobile Optimization

Mobile will still rule in 2024, which really comes as no wonder. Everything from your business website to email marketing campaigns must be optimized for mobile and if no doubt, mobile website optimization is something that must be done before desktop optimization. Because nowadays many people are using their mobiles devices to view websites, read emails, and use social media channels. So, being a small business owner, it is advised to grab your audience where it actually present and modify everything according to mobile. If your produce mobile-friendly website design and content, chances are your brand will gain user engagement and ultimately more conversion rate.

6. Video Marketing

Believe it or not, video is the next big thing. However, 2024 truly promises to be the year of video for a variety of reasons. Nearly every social media platform has now become integrated video functionality into its fundamental settings and for a good reason. Nowadays, people are watching videos massively. Facebook claims 100 million hours of videos are watched through its platform daily, imagine that is only one social media channel.

With this massive adoption of video, small business owners must consider using video marketing as an integral part of their social media marketing strategy that has potential to improve audience engagement and customer loyalty. For video marketing, you don’t need to be a tech savvy to master video production. Simply come up with some amazing ideas and see how your ROI boosts.

7. Storytelling

The most enduring principle of good writing is to tell everything in an interesting way. Descriptive explanation curates a scene the users can envision and allows them to visualize the idea and story you are trying to deliver. Storytelling websites have a great potential to attract prospective clients and retain loyal customers. It provides an interactive user experience that is what every brand and consumer want.

Carefully think what your business is trying to accomplish via specified campaigns, then craft the message from the user’s perspective. Customers have now become more tech savvy and don’t want any fake advertisement that bark CTAs. Therefore, it will be a worthwhile choice to curate a story that attracts users towards your brand in a subtle way. Come up with a story that requires Instagram images that users must revisit to watch the whole campaign unfold. This is something that users will want from businesses in 2024.

In a Nutshell

Stay up-to-date with these digital marketing trends and make 2024 the best year for your small business. Follow these trends and incorporate them into your business marketing plan that can take your business towards new heights of success.

The post 7 Digital Marketing Trends for 2024:  What Small Businesses can Expect appeared first on Branex Official Blog.

In past couple of years, social websites have observed a drastic increment in number of people signing up; this means more audience, more business and advertisement. Competition increased when marketers switched to digital marketing which resulted in a healthier competitive social market.

Social media management is not a simple task. Every day you have to come up with something new and deal with new trends. If you fail to do so, your social campaign is over. To fight back and manage your branding, here are some effective tips to consider.

1. Sort the Meaningful Content Out

Content curation is defined as the process to sort out meaningful data from vast volumes of content. This enables you to see what you want  to choose and filter information that eats up your time a lot. The content curations give you recommendations on a given subject related to your niche. Some of the most useful content cutors are ; Swayy, sniply Klout storify and Drum Up.

2. Influence Audience

Influencers are the ally in marketing effectively. Influencers on social media are defined as the fan base that promotes your brand, mark your audience with an influencing personality that would inspire audience to use your product. Socially you can use different marketing techniques to gather audience and promote your brand. Remember your influencers should be related to the brand he/she is promoting.

3. Interact with Your Audience

The key to maintain a strong relation with your audience is to interact. Aside from posting content that is promoting your brand you should give quick response to your followers too. You can also allow them to contribute to your content, this way you get them more involved into your company.

4. Stay Updated with Aggregation Technology

No need to search a number of websites to stay updated everyday. Use aggregation technology that multitudes your favorite news and updates in a single page. With aggregators, you can checkout content from podcasts, blogs, online newspapers etc. to keep yourself updated. There are some of the best aggregators in town, do check them out, Zite, Taptu, Flipboard and Feedly.

5. RSS Updates

Just like the aggregators, RSS feature makes it possible for you to keep updated while receiving updates about the specific topic. Whether a blog, video or an audio, you can access it by a RSS reader via desktop or a smartphone gadget. Create your own creative content by inspiring with other newsworthy content you read via RSS.

Apply these ways to search and share content and you’ll notice a visible boost in your social media market with a corresponding increase in your profits.     

The post 5 Simple Ways to Generate Effective Social Media Content appeared first on Branex Official Blog.