Instagram has now become the most popular social media channel, exceeding 500 million active monthly users that post more than 95 million photos and videos daily. With such a massive active user base, it offers an awesome opportunity for small businesses to market using an additional social media platform. But some businesses just can’t grasp how to use Instagram and get the most out of this marketing tool. Instagram has introduced the self-serve advertising platform for businesses to give it a chance.
Believe it or not, Instagram has great potential to generate leads for your business, if used correctly. Consumers usually response better and more quickly to visual information, than plain, boring text. In addition, Instagram’s ad platform also allows businesses to use Facebook’s targeting options to reap the maximum benefits of it.
Posting photos is easy but driving targeted traffic to your business website is tough and different though. Let’s have a look at this infographic that will explain how adding Instagram into your marketing strategy can do wonders.
Courtesy of: Branex