If there’s one thing that can have a great impact on your business success, it is the name that you choose to give to your website/brand/business. Yes, you heard me, right! The magic of success lies in the name you pick for your digital business. While choosing a suitable trade name for a business may sound like an easy task, when you start searching up for its digital website, you will conclude that almost a great many have already been taken. Besides, if you live in a certain state of UAE such as Dubai, Abu Dhabi, or Sharjah, then you may have to experience some legal restrictions.

Choosing a Company Name in the UAE Market

Are you operating in a multicultural jurisdiction where you may have to interact with people who are actively engaging with each other using multiple languages? If you’re living & operating in the UAE market, here’s how to choose a business name in UAE that will make your business a success.

The Game of Acronyms

One of the initial steps you need to take when setting up your business in the UAE is to choose the right trade name for your business. But while you’re picking out one, make sure to pay attention to different constraints. Firstly, when you’re launching a business in the UAE market, you are not allowed to formulate a name that is simply based on just the acronyms.

The only condition where you’re allowed to use an acronym is when you already have a globally recognized brand under that acronym. For instance, HSBC is a globally recognized brand and if they want to open up a brand in the UAE market, they are allowed to use that acronym. The law is strict about names, and according to UAE, all the branches and representing offices of the same business operating in UAE are required to use the same acronym.

Hence, when you’re launching a business in UAE and planning to use acronyms, you will be required to have a proper name that complements the acronym before proceeding forward.

Find the Meaning of your Trade Name in Arabic

One of the most important things you need to pay close attention to is what does your chosen Trade name translates into Arabic. After all, when you’re choosing a name in the Arab market, you need to make sure that your chosen brand name does not sound offensive or closely relate to an Arabic word which holds an offensive or vulgar meaning.

When choosing a trading name, make sure that you choose one which conveys the right message to your Arab audience. Because if it doesn’t, it will get rejected by the Trade Association, and in case it does get approved, there’s a high chance that people will feel offended and may discourage your brand. Arabs are very cultural people and keep the culture in high regard.

Make sure to respect the Arab culture, especially when you’re choosing a brand name.

Reference to Business Activity

One more requirement of choosing a business name in the UAE market is to find a name that provides a reference to at least one of your business activities. The name which you choose for your business should reflect the type of work which you’re doing.

This particular condition becomes a little difficult to achieve especially for businesses that are making foreign investments. Here’s something that is not quite popularly required in different other parts of the world such as Australia, Canada, the USA, or the UK, but it is a mandatory rule to follow in UAE. So buckle up, if you’re planning to launch a brand in the UAE market.

Check URL Availability

We live in a day and age where everything we do is digitalized. So before you proceed ahead, check for the URL availability of your business. Now, all the .com names are pretty much taken. If you can’t find a name in the .com section on NameCheap or GoDaddy, then you can always go for the .ae version.

Using Premium Words May Cost You

When you’re registering your business with the Trade Association of UAE, there are certain premium words, which can cost you an additional premium charge. For example, if your business has words such as “The Middle East,” “Global,” or “International,” then you will have to pay an additional fee.

Make Sure You Have Alternatives

When planning for a brand name for launching your business in the UAE market, make sure that you have several alternatives prepared beforehand. There’s a high chance that when you come up with something, it might already be taken. What if you choose a business name and it gets rejected during the application process? When such situations arise, you should always keep a backup.

Because let’s face it, knowing that you don’t have any backups prepared, you can often end up choosing a name in haste that does not optimally fit correctly with your brand.

Lastly, Make Sure Your Business is Easy to Spell

If you want to make sure your business grows, then you need to make sure it has a simple and memorable name. If your name doesn’t have clarity or is quite the tongue twister, people won’t easily remember it. The next time somebody asks them about your business, their only response will be,

“The one with the complicated name, which I can’t remember.” so yeah! You don’t want that to happen.

Easy names with perfect clarity are somewhat favored not only by humans but also by Google Search.

How to Name Your Company in the UAE Market?

When it comes to choosing a trading name for your business in the UAE market,

  • Pick something that doesn’t sound offensive in Arabic.
  • Don’t use acronyms.
  • Make sure it is concise, clear, and memorable.
  • It relates to your business.
  • It can be turned into a business URL (optional).

Company formation in Dubai can be quite overwhelming. But if you are connected with the right people, you can easily establish any business without facing any discrepancies. However, if you plan on creating a website for your established business or you want to find out the benefits of getting a website in UAE, our web design and development agency is more than willing to assist you.

We are an established web design company in Dubai helping brands worldwide.

November 6, 2020
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