New social media channels are popping up each month. It puts a lot of pressure on digital marketers to be everywhere in the social media to reach their potential customers. But with so many platforms available, the responsibility of managing them all up to the benchmark is nearly impossible. The pressure builds up and some channels get neglected. Such pressure and constant effort make us wonder if there were some ways to find out which social media site is the best match for your business. Being a smart digital marketer, it is important to have a strong social media strategy that is far more effective and manageable if you choose to be in a few places.

Luckily, I have a guide for you that can aid you in the matter of choosing which site works best for your business. Before we begin, ensure that you have all these set up:

· Industry or niche
· Demographics of your target market
· Conversation style of your target market

If you are clear on the market you are catering to, the rest will just be quite easy. All you have to do is take advantage of the fact that people today are using social media networks to make connections more than they ever did in the past.

Now moving on to the part where you decide which social media site(s) will fit your business needs. Picking up the most prominent channels, here’s how to go about it:


Twitter is the most appropriate choice for business purposes or vertical markets. Offering real-time engagement, Twitter has a vast audience for almost every type of content that you are looking forward to share. The 140 character-format is perfect for sending precise messages to the audience. To make the most out of it, interact with the customers to make deeper connections as well as answer their questions to be their instant solution provider.


Come what may, one thing is for sure, Facebook is the social media king of the current era. If you overlook Facebook, you are making a huge mistake. Facilitating the companies into building brand loyalty and a better relationship, it also helps in maintaining a solid reputation of the company. However, creating quality content for the specific niche in an engaging manner is the key. Don’t ever forget to respond to questioning or negative feedback related comments. Also, fill in the mission, vision and values as much as you can so that you potential clients can reach out to you.


If you really want to connect with your target market utilizing the power of visual marketing, Pinterest can really help you in the matter. The audience will surely spend time on Pinterest, regardless of their age as it’s like a station that shows products and passions of various professionals via the use of appealing imagery. Say you have a cosmetic brand or perhaps own an art gallery, Pinterest is the place where you can find your target market, spot on! Just ensure your content is easy to find with the use of keywords and accurate descriptions.

There are more social media sites that you need to be aware of, including Google Plus, Instagram, and YouTube. I’ll be shedding light on them in the next post so that it becomes easy for you to find your target market on the appropriate sites. Until then, see if any of the mentioned three can help you out in developing a better corporate branding strategy for making your digital marketing better.

May 3, 2016

A Guide to Choosing the Best Social Media Channel for a Business – Part 1

New social media channels are popping up each month. It puts a lot of pressure on digital marketers to be everywhere in the social media to […]