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EverPure, a growing name in the sustainable product market turned to social media to strengthen their digital presence & connect with conscious consumers.
They sought Branex to tailor their social media strategy so it resonated well with its target audience across platforms.
As a small, UAE-based solopreneur brand with under 1,000 followers, their challenge was breaking through a saturated personal care market with authentic, relatable storytelling.
Branex stepped in with a clear game plan - pair scroll-worthy visuals with hyper-relevant messaging, and let real people and real results lead the way.
From day one, we focused on organic-style content tailored for Instagram and TikTok, rooted in community appeal, not just product promotion.
What made our social campaign stand out?
We didn’t chase vanity metrics, we optimized for impact.
Our SMM team leveraged smart targeting, real-time analytics, creative agility staying within a modest budget and our efforts outperformed average benchmarks in reach, engagement and cost-efficiency.
Flooded in across Instagram & TikTok
Came from non-followers talk about breaking out of the bubble
Actively engaged with the content
Gained turning engagement into lasting growth.
Reached most of them new eyes on the brand
Real people, real engagement
traffic that moved the needle
Effective copy & strong visuals drove website traffic
Even with a modest AED 474.39, this campaign drove quality engagement and real growth.
70%+ of the follows came from non-organic traffic.
The content resonated—because it wasn’t just a promotion, it was a story.
AED 474.39 over 43 days (~AED 11/day)
600–800
Organic homemade oils, sunscreen & lip balm
Brand Awareness
| Metric | Typical SMB Result | Our Result | Why It Matters |
|---|---|---|---|
| Cost per Engagement (CPE) | AED 0.50 – 1.50 | AED 0.47 | Lower cost = highly optimized ad targeting |
| Cost per 1,000 Views (CPM) | AED 15 – 35 | AED 18.87 | Efficient spend — stayed at the lower end of typical UAE rates |
| Engagement Rate | 1–3% | 4% | Shows content actually resonated — people didn't just scroll past |
| Reach / Views | 10,000 – 15,000 | 25,000+ | Nearly double the typical reach for SMBs |
| Engagements | 200 – 400 | 1,000+ | Massive response vs. standard, indicating high audience relevance |
In a market where paid campaigns often struggle to stand out, EverPure’s success proves that precision beats guesswork. With a modest ad spend of just AED 11/day and fewer than 1,000 followers, EverPure reached over 25,000+ viewers and drove 1,000+ meaningful engagements, well beyond typical performance benchmarks for small UAE-based brands.
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