everpure
Meaningful Growth
Despite a solid reputation across Canada, Tees 'N' More struggled with low visibility and minimal engagement online.

The challenge we faced?
Reach conscious consumers, spark conversations, and turn followers into new fans.

Branex got to work with a custom strategy focused on real connections, not just content for the sake of posting.

We diversified their content, encouraged user-generated moments, and paired bold visuals with scroll-stopping copy.

Our digital marketing team deployed data-backed paid campaigns across Facebook and Instagram, continuously optimizing for better reach and stronger engagement.

What was different?

Every post had a purpose.

Every ad we ran had an outcome.

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This What Branex Achieved in the
Last 6 Months

BEFORE

before

AFTER

after

Results That Speak
Volumes

In just six months, we helped Tees N More achieve explosive Instagram growth through data-driven strategy and targeted ad campaigns:

Content Overview Facebook

(Jan 20, 2025 – Jun 20, 2025)

  • 323K+ views

    A clear indicator of strong and consistent content visibility

  • 8K+ reach

    Driven by impactful campaigns and targeted content strategies

  • 98% non-follower views

    proving exceptional audience expansion beyond existing followers

  • 29 interactions

    Reflecting steady engagement through relevant and appealing content

  • 2 days 19 hours watch time

    showing sustained viewer interest over time

Content Overview Instagram

(Jan 20, 2025 – Jun 20, 2025)

  • 376K+ views

    A 368% surge in visibility

  • 107K+

    Unique users reached, with 99% driven by effective ad targeting

  • Organic growth up 5,300%

    proving strong foundational brand presence

  • 1.8K interactions

    doubling engagement through meaningful content

Ad-only Performance (as of Apr 22):

  • 45,043 views
  • 85 likes
  • 23 shares
  • 7 DMs
  • 143 follows
  • 20,671 reached
  • 61 saves
  • 1 comment
  • 73 link taps
  • 794 profile visits

Organic + Paid Combined (as of Jun 26):

  • 88,210 views
  • 178 likes
  • 23 shares
  • 233 link taps
  • 1,518 profile visits
  • 30,631 reached
  • 194 saves
  • 5 comments
  • 300 follows

Engagement more than doubled within 2 months.

Over 47% of total follows came directly from ads.

The creative stood out — proving that value-packed visuals and strong copy convert.

everpure

Campaign Breakdown – Why This
Outperformed the Norm

  • Budget

    CA$622.28 over 52 days (~CA$12/day)

  • Product Type

    T-Shirts / Apparel

  • Followers at Launch

    1,000

  • Campaign Goal

    Profile Visits & Follower Growth

Here's Where We Outperformed

Metric Typical Results
(Offline-to-Online)
Tees N More’s
57-Day Campaign
Why This Stands Out
Profile Visits 300–500 1,518 People didn’t just scroll, they got curious and wanted to explore the brand. That’s intent.
Link Taps 30–80 233 Hundreds showed deeper interest and clicked through.
Follows 50–100 300 We built a community from scratch, and these are real, engaged followers.
Total Reach 8,000–15,000 30,631 We reached double the expected audience for a new online presence.
Total Views 20,000–35,000 88,210 Our content made people stop, watch, and rewatch.

In a market where apparel brands often pay CA$1+ per profile visit, Tees N More delivered 794 visits at just CA$0.78 each — a 22% improvement over standard costs. With a modest daily budget of CA$12, the campaign drove 45,000+ views, 20,000+ reach, and over 300 new followers. Most importantly, the ad creative maintained a 4%+ engagement rate, outperforming the average 1–2% range seen in similar industries.

Our Key Wins

Tees n More Instagram Feed