perfection

Solution

KICK-OFF

Our development experts decided to implement a fully responsive solution backed by WordPress CMS, with a heightened focus on overall aesthetic and user experience to make the site more engaging. Since the client wanted to build a solid perception of their company online with an informative website that is pleasing to the eye and enjoyable to view, we spent time with their team defining key goals and action items for the new site. Our face-to-face meeting sparked invaluable discussion and provided us with guiding site goals and design direction.

DESIGN

The next step was to plan and define the information architecture of the site. Once the site architecture was solidified, we moved onto creating wireframes, which allowed us to easily define the user journey. In order to give the site a modern and tech-driven look, we utilized a harmonious balance of whitespace, striking visual imagery, and typographical styling to accentuate the value propositions offered by the client. Furthermore, to ensure the overall messaging of the site was direct, concise, and professional, we emphasized important information with bold applications of their branded color palate to enhance the visual organization and increase the chance of conversion.

The Homepage highlights the key information of what the brand does to help their customers, as well as showcases the industries and clients that they work with. The design also makes it easier for users to navigate through and find exactly which service, solution or product fits their needs. The tech-focused background of the hero header was added to create a visual interest in the website. The homepage features a clean design leveraging elements from the header, that highlights the key areas of their offering. Blue is used profusely throughout the design to evoke intelligence, communication, trustworthiness and maturity, as well as steadfastness and security; exactly the attributes that the brand wanted to highlight.

Build

Once the design phase was completed, we dove into coding their custom site upon the WordPress CMS platform. The goal was to create a robust internal platform that allows admins to easily make updates and visitors to navigate quickly throughout the site.

After crafting the perfect website for the client, we triple checked it from front end to back end. We tested the website on popular devices and browsers to ensure proper functionality and efficiency. We carefully combed through the site for any necessary last-minute changes needed to create the perfect experience for their visitors.