Stationery Design 

The marketing materials should consist of the most powerful visual statements. Considering the key graphics such as composition, color palette, typography, graphic form and image style can greatly improve the effectiveness of your graphic design. Stationery designs vary, here is a list of stationery items which play a critical role in making your brand famous: 

    –     Business cards

    –     Envelopes

     –   Letterheads

     –    Invitational Cards

     –    Memo Pads etc.

Brand Avenues

There are numerous brand avenues where a brand can represent itself to the clients. You can advertise your products by means of graphic design posters, distributing flyers or by creating a stunning website. Stationary and packaging designs can be an add-on or take it as a red cherry on a cake; this is because they can make a lot of difference in the brand’s perception.    

Design Company Brochures

A striking brochure design can make a lot of difference especially when it comes to attaining users attention. Branding through brochure and flyer design is a wise decision, hire a professional brochure  design Dubai team to craft corporate stationery designs for your brand. There are many reputable design firms that can take the authority of designing and printing brochure design. We are one of them.

We are a leading corporate branding agency in Dubai, with years of experience in delivering the state of the art designs. We know branding in every sense; our corporate stationery designs make sure that your stationery design stands out of the crowd. With a pool of professional creative team equipped with latest technology Dubai Monsters produces finest stationery packaging designs in Dubai.

The post A Valuable Asset for Image Building You Need to Know appeared first on Branex Official Blog.

In the fifth edition of Design Days Dubai the world’s leading and emerging design galleries and studios are featuring their amazing design selection from over 35 countries. DDD is also presenting an insightful and exciting public programs of the most special projects, workshops, talks and guided tours.

Design Days Dubai is owned and managed by the Dubai Fair LLC and hosted by Sheikh Hammad Bin Mohammed bin Rashid Al Maktoum, the crown prince of Dubai. DDD entertains thousands of visitors every year and this year 182 designers are participating from 20 different countries and are showcasing their creative art pieces and design works. The masterpieces are unique and organized under the vigilant eyes of Cyril Zammit.

The design fair is showcasing over 750 limited edition and amazing furniture design and craft objects. In this exhibition you will see the design work of different art galleries, design studios and creative interior decorators from UK, France, USA, Belgium, Lebanon, Italy, Spain and The Netherlands.

Design Days Dubai 2016 has become a symbol of growth in the UAE and experienced a record number of 23 exhibitors from 7 countries within the region of the Middle East. Some art studios and galleries from Dubai, Kuwait, Lebanon, Qatar, Saudi Arabia and Sharjah will first time present their design items in the exhibition. International artists such as Paris’s Galerie Gendras Regnier, The carpenters Gallery and Sao Paulo’s Coletivo Amor De Madre are also participating while making the fair more exciting in the creative design industry.

The prices of creative art work are ranging from $5000 to $500, 000. The design themes are inspired by the nature and bring lively and energetic vibes. All concepts are brought into reality with a special assistance of high end technology as only top notch technological frameworks can fulfill the creative needs of a designer.

Dubai Design Days projects include:

    –   AL NOOR

    –   CELEBRATING LIGHT

     –  FLUX

     –  ELEMENTS

     –  PERSONAL EDITIONS COLLECTION

     –  SHANGHAI DESIGN

     –  SPARK*

     – WASL

     – ‘WAW’ ESCAPING FLATLAND

The exhibition is all about sophisticated designs, workshops, innovative mentorship sessions, performances and much more. Click here to have a complete schedule.  

The post Design Days Dubai 2016, Returning for its Fifth Edition appeared first on Branex Official Blog.

There’s no wonder why marketers have increased their budget on PPC campaigns. PPC marketing campaign is a proven yet effective way to market your products, brand or service. But a question arises, does PPC campaign always give profits? Is it that simple to have an effective PPC campaign? And the answer is NO!

PPC campaign requires a lot of hard work, research and planning. Here I’ll discuss 7 marketing blunders that are common when it comes to PPC marketing campaign.  

1. Not Working on the Right Campaign 

Use Google Display Network, this give you the outreach to a large audience. Selecting the right campaign type can definitely help your campaign succeed and result in expanding its outreach.

2. Broad Keyword Targeting

If done correctly, this type of advertisement can generate spontaneous positive results. What important is your keyword targeting should be precise and focused. Broad keyword targeting actually backfires at times.

3. Untested Advertisement

Experts from Google encourage testing of website ads through an A/B test, multivariate and other testing methods; this is to ensure the efficiency of a certain campaign.

4. Poor Call to Action

The attribute that greatly contributes a success or failure of a campaign is your call to action. This is the most critical part that appeals visitor to click on the banner or lead form. A poor call to action means a fail PPC campaign. Many PPC advertisers fail to impress their visitors and that is due to poor call to action.

5. Ignore Landing Pages

One of the main advantages of having PPC advertisements is that it generates leads. This generates digital marketers 54% more leads using this channel. Ignoring landing pages can greatly affect the number of leads. 

6. Targeting the Wrong Audience

Audience targeting is really critical in such campaigns. Demographics like location and age play an important part in making a successful PPC campaign. Selecting your targeted audience will promote your campaign amongst the most interested buyers and customers.  

7. Power Of Remarketing

Many PPC marketers believe that marketing campaigns will give instant results. In reality, it fetches only 2% of result they want. If you want to harness the power of remarketing through an efficient way, you can easily earn 70% of conversion rate.  

The post 7 PPC Marketing Blunders To Avoid appeared first on Branex Official Blog.

1. Determine the Type Of a Website

Think about what kind of website you want to build; a flat UI or something different. Your web design choices can vary according to the type of business or the services you are offering. There are plenty of reasons to have a proper brainstorming session before you start building a website. The core has been discussed.

2. Map Your Plans According To Your Goals

Take a close look at the options you are having while designing a website. The domain name, web interface, widgets positioning, image selection etc. can play a critical role in website’s overall look. Set your goals, that is if you are making a website for fashion product you would not add up crockery items in it obviously. So, devise something that is relevant and is appropriate to the subject or the kind of institution.  

3. Interactive and Informative

Your website should be interactive and Informative. Make sure you don’t frustrate your visitors. Educate and entertain them as much as possible. A successful website is presentable and represents its company online.

4. Expand at Steady Pace

Create your website and unleash it worldwide. Your business will certainly grow at a high rate. Keep a steady pace to maintain the standards. Expand your outreach slowly and increase the number of members following, visiting and hitting your site by implementing some tactics.

5. Customized Interface

Provide useful information, add widgets, images, and links to ensure your website looks perfect. Know who your viewers are and customize your website accordingly. If your viewers are kids, add fun learning and if they are adults, then try to be relevant and sophisticated.

6. Keep Fresh and Updated Content

Update your website frequently with new and fresh content. Entertain and educate your visitors, give them something so that they remember you site. Make sure you provide your visitors a good website experience and the type of content they require. Gratify them.

7. Know About Your Subject

What’s important for building a website is your knowledge and research. You should know what you are aiming for and what your goals are. Know your company and the services you offering to your clients.

8. Advertise

This doesn’t mean to post your URL everywhere on all social media channels. If you do these you’ll be marked as a spammer and will be banned. Instead, use keywords that help your site rank on search engines. Use a variety of keywords to help increase your ranking fast.  

The post 8 Essential Principles of Creating an Effective Website appeared first on Branex Official Blog.

Dubai has improved regulatory environment, wider investor portfolio, and of course increased maturity, are all showing that the real estate market in Dubai is ultimately self-correcting.

In the past, only a couple of localities on the borders of the emirate where non-nationals have permission to buy property. In the subsequent years, many freehold localities were added and the residential property prices are continued to rise.

Though prices started normalizing in 2011, and by 2013 they have again started to escalate. A number of measures are taking to regulate the Dubai real estate market. It is expected that the price will continue to increase but there are four key factors that are greatly contributing to keep Dubai real estate prices stable in near future.

1. Regulatory Real Estate

A regulatory system in real estate has been a prime factor in stablizing prices. Several UAE laws support transparency and a better regulation environment.  

2. Growing Economy

Despite oil prices are falling, consumers and the corporate confidence have remained stable. Emirates are destined to hire people and expand their presence sound in the years to follow.  The economy of UAE is not only dependent on oil. It is hence diversified. The country’s government has dipped in critical investments for infrastructure and other critical projects. Non-oil sectors continue to grow, providing a solid base for the UAE’s economy to grow.

3. Genuine Rent Payments

There will be no job losses this time around. Rentals have held much better and are adding revenue to market on a regular basis. This results in a handsome return on investments for investors.

4. EXPO 2020

The Emirates will witness 25 million additional visitors on the occasion of the EXPO 2020. This will trigger the administration to build new infrastructure and thousands of hotel rooms. Expo 2020 will bring in a significant amount of jobs and will increase in demand.

Though, 2016 will be a challenge for most of the properties but 2017 will result in a huge uplift. What are the other changes that expo 2020 will bring in are:

1: Increase in liquidity as the market will continue to tighten.

2: As demand and supply are not currently balanced, there are certain areas that are more attractive than others with premium quality.

3: There is going to be a drive towards affordable housing and rental schemes. That will appeal to a more widely demographic.

4: Lastly expo 2020 will have a direct and indirect impact on the Real estate market. The horizon of the public and private sector will escalate.   

The post Top 4 Reasons Dubai Real Estate Market is Booming This Time appeared first on Branex Official Blog.

1. Mobile SEO

According to Google most searches now will be from our small devices that are Smartphones and tablets. For the year 2016, do not ignore mobile optimization that is a responsive web design. Make your website responsive so that it appears on better ranks when any query is searched. Google supports mobile friendly sites and in reward they appear on better ranks.  

2. Keyword Research

Well, most of you would think, is keyword research really necessary? or does it really matter? The answer is YES! Keyword search is now optimized and upgraded. Google has become more complicated where it focuses on users intention rather than query analyzed with keywords. While performing keyword research try to focus on the structure and theme of your content.

3. Link Building

Generating high-quality back links is difficult at times. In a saturated market like Dubai, it is hard to settle down and it takes time. Link building is a creative job; it requires a lot of hard work, strategical approach, and sharp mind. Some trendy link building practices include the active presence on social sites. Blogging and encouraging the reviews on products help a lot in generating a healthy backlink .

4. Creating XML and HTML Sitemaps

An HTML sitemap helps customers to find products and services. An XML sitemap helps search engines to specifically identify pages of your website which increases its chances to be indexed

5. URL Structure

Make sure that every URL carries the required detail of the product or service being discussed. This helps to search and navigate easily. On search engines, the strategy works quite well in identifying which page needs to be ranked higher and get indexed.

6. Reviews

Never forget about reviews. Ask your customers to give a feedback about the products/services they used. Encourage them to explain what they feel after using your product, what was the difference between your service and others. Testimonials will not only increase your traffic but will also encourage new users to buy your products.

An e-Commerce website should have a strong SEO strategy. e-Commerce website faces a handful of competition especially for their products to be appearing on the top relevant search results. So, it is advised to carefully follow all the above cited strategies to make your website a win-win win place. 

The post 6 Effective SEO Strategies to workout in 2016 appeared first on Branex Official Blog.

Usually we use search engines to find stuff, it helps in many ways and makes our navigation simpler and easy. But how to rank our website to the top most rank on Google and other major search engines?  

For this you’d be needing services of a SEO specialist. SEO specialist can help you rank your site to the top of major search engines. This will help audience to find your site easily which hence will increase your traffic rate. Using SEO services will not only help your site rank higher but it will optimize your site for better trafficking.

SEO makes your website user friendly and smooth. Although a lot of people hang on to the old definition of SEO, thinking that it is only related to the search engines. But today SEO is also about improving the user experience on the web. A well structured website reduces your bounce rates.

If you think that your small, local business can never exist on online grounds, you’re wrong. With SEO helping your way through you can mark a strong impression online. With an attractive and eye catching website you’ll be having a good number of visitors at your site, this will thus help grow you have business.  

An SEO optimized website can have more customers as compared to the one which doesn’t. With an optimized website customer conversion rate is better. With SEO your website upgrades and acts as a brand. SEO is an integral part of a company especially when the company wants to business online.

With SEO services you can rank your site higher on the most used search engine Google. So act now and let the world know what your business is online.   

The post How to Rank Higher on Google? appeared first on Branex Official Blog.

This city has the perfect fusion of culture with modern add-ons. Below are top 10 must-visit places that make Dubai simply incredible.

10. Burj Al-Arab

This is the tallest hotel which stands an astounding 321m high. What makes Burj Al-Arab special is its location. It is present on an artificial island on Dubai coastline. This place is lit up by choreographed colorful lights to lift your mood up at night.

This hotel is considered as one of the most expensive and luxurious sites costing a mammoth of US $15,000 for one night.

9. Dubai Aquarium

It is the city’s top tourist attractions. Dubai Aquarium hosts more than 140 species of sea life. Enter the underwater zoo and walk in a tunnel with marine life surrounding you.

8. Bastakiya Mosque

This is not the biggest mosque in Dubai but this surely attracts tourist with its glitzy nature. This mosque has an exquisite lattice work which is detailed by the white facade. Nearby to the mosque, you can also see the remainings of the Dubai city walls which were built in the 19th century.

7. Sheikh Zayed Road

This itself isn’t a place to visit, but this road is simply beauty. This wide eight lane highway is rimmed with towering glass, steel and chrome. The courtyard gallery has some fine collection of focused Arabic art.

6. Deira Souks

It is located in the northern bank of Dubai Creek. This place is famous for its traditional markets, tourists from all over the globe take a keen interest in this place and you’ll find some variety of traditional and modern options to customize your design.

5. Jumeira Mosque

This mosque is considered as one of the most beautiful mosques. It is a fine example of Islamic art. The stone structure is built in the Fatimid tradition and two minarets display a fine art in stonework.

4. Dubai Creek

This separates the city into two halves, one Deira and the other one Bur Dubai. Small villagers grew along the creek far back since 400 years. This place has its own heritage and importance. What you’ll see here is loading and unloading of cargo some anchors may be a century old and much more.

3. Sheikh Saeed House

Sheikh Saeed Al Maktoum was once the ruler of Dubai. His residence has been rebuilt and is now restored as a museum. Thirty rooms are built around a courtyard with wind tower. This place is a must visit if you seek history and heritage.

2. Dubai Museum

This place is housed in the Al Fahidi fort which was built in 1787. The walls are built with traditional coral blocks which enhance its beauty and revoke the heritage. The museum entrance is fascinated with old maps. Heading to Dubai? This place is a must visit!

1. Burj Al Khalifa  

Who doesn’t know about the beast? Burj Khalifa the tallest building in the world right now is one of the most visited tourist destinations in Dubai. This mammoth skyscraper stands 829.8m above ground. The view from the 124th floor is much like a bird’s eye view.

So, are you heading to Dubai, these are some places you just can’t miss!     

The post 10 Must-Visit Sights In Dubai appeared first on Branex Official Blog.

The first thing to figure about your target audience is to learn where they are and who they are. Learn what kind of things they love to do, what products they use, what age group are they etc. Assessing every group will help you devise effective and efficient marketing strategy.

Do the Research

Finding out about your target audience doesn’t require any rocket science. It is a simple process using which you determine what your goal is. It is easy to recognize your audience if you understand what the product is all about. A corporate business related to T-shirts will target a specific age group and might be possible a specific gender. So being product specific is the key in successfully identifying the target audience and doing research in this regard about the product can play a vital part.

Audit your Approach

Once you feel that you now have a firm grip over your market, avail the opportunity and strengthen your grasp. Audit yourself before creating something, the questions may include: What kind of product/service I am working for? Or what is the motive of this marketing campaign, to draw awareness or to fetch customers? With this approach, you can not only maintain equilibrium but will also be accountable to no one but yourself.

Startup with the Basics

After gathering up all the information feel the purpose of your audience. Just because you are designing something creative doesn’t mean that you should forget your basics. You need to incorporate all the basic theories that produce an effective web design.

Assemble Things Together

Graphic designing is not only about organizing visuals, you need to create a fusion of multiple stuff to fulfill the client’s requirement. The ultimate motive of a designer is to create a design that convince people for your products and services. Use design to tap into producing something that feels a certain way, a good vibe or a sudden pleasant feeling. Get people drive into your web design, this is what the customer wants too.

Design Your Website

Use appealing visuals on your online representation, yes your website. Some people just stumble on and want more information, but some just randomly surf the internet and it on your site. Give your audience something to stay, with a catchy image or detail about your company. Give your traffickers something worthy so that they spend time on your website.

The post How to Target your Design Audience? appeared first on Branex Official Blog.

Printing brochures, distributing flyers and sponsoring local events were the common marketing techniques used. Now, with the world being a global village, every individual is connected globally and can address and target its audience.

Here are 4 ways through which you can promote your brand online.

1. Efficient Utilization of Search Engines

You should register your company with Google Places; this gives much easier access when someone searches your company. Yahoo! also has a huge database of business which is called Yahoo! Local. Takes a few minutes to set up and you’re done. Microsoft Bing is another huge platform with similar services to offer.

2. Embrace Social Media

Social media isn’t only a cost-effective way to gain exposure; it is also a vital platform to market your brand online. Promote your brand via a cheap ad campaign and gain followers. Networking on Twitter, LinkedIn, Facebook, etc can help significantly in boosting your company’s reputation and productivity.  

3. Exploit SEO Services

Search engine optimization should never be left underrated, it is considered as the most lethal weapon in promoting your brand online. Your website is of no use if there is no traffic on it. An SEO specialist draws traffic to your site and builds up backlinks so that your site ranks on top of major search engines. With the world constant Googling you should never leave your site un optimized.   

4. Write Blogs and Engage Followers

A blog not only helps in engaging followers but also spreads your word. It is a dynamic way to interact and educate your followers and consumers directly. There are so many grounds where you can write blogs on in relation to the product you are offering. You can write a featured blog that may elaborate on a particular feature about your product or you can write a general blog that would target your audience but in a different voice tone. Update your steam frequently so that your online presence would be appreciated.   

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