Running a business in UAE is a sensible approach for many entrepreneurs all around the globe as it allows them to sell different kinds of products and services. It has a business-friendly environment and diverse economy. The city has made significant investments in infrastructure, tourism, technology, and other sectors, which has led to a thriving and diversified economy.

It has world-class infrastructure, including modern airports, seaports, roads, and telecommunications systems. This makes it easy for businesses to operate and access global markets. In short, Dubai is an attractive location for businesses looking to expand and grow their operations.

Many expats are starting businesses in Dubai and making the most out of profitable opportunities. You can also take the initiative and run a successful business in Dubai. Here are 10 successful business ideas in Dubai, UAE:

1.  Start an Ecommerce Business

With a high rate of internet and smartphone usage, starting an ecommerce business is one of the lucrative business ideas in Dubai. Online shopping is becoming increasingly popular, and there is a growing demand for products and services that can be purchased online.

Starting an ecommerce business in Dubai can be a lucrative venture due to the city’s rapidly growing economy, and most importantly, it doesn’t require a gid investment. According to Statista, the UAE ecommerce market is experiencing a significant growth and the revenue is expected to reach US$11.78bn in 2023.

Starting an ecommerce Dubai business can be a complex process, but with careful planning and preparation, it can be a rewarding venture. Consider seeking professional advice and guidance to ensure that you meet all legal requirements and set up your business for success.

Read more about how to establish a company in Dubai

2.  Real Estate Business

The real estate industry in Dubai is thriving, with a growing number of expatriates and businesses relocating to the city. There is a high demand for residential and commercial properties, as well as property management and investment services. The investor friendly environment and flexible economic policies for foreign direct investments have increased the buying and selling of properties.

Dubai’s booming real estate market offers ample opportunities for entrepreneurs looking to start a real estate business. The tax-free residential property for locals and VAT free for investors has made it the most in-demand business to start in Dubai.

If you want to become a real estate agent in Dubai with 100% foreign ownership, conduct market research to identify the demand for different types of real estate properties in Dubai, as well as the competition and regulatory requirements.

3.  Healthcare Services

With a growing population and an increasing focus on health and wellness, there is a strong demand for healthcare services in Dubai. The high standard of living and advanced healthcare infrastructure offers a number of profitable healthcare business opportunities such as medical facilities, wellness centers, and pharmaceuticals, clinic, hospital, diagnostic center, or home healthcare service.

Starting a healthcare business in Dubai can be a promising opportunity, all you need is to identify the type of healthcare business you want to start. Recruit a team of healthcare professionals, such as doctors, nurses, and administrators, who have the necessary expertise and experience to help you succeed.

4. Construction and Engineering

According to recent statistics, the UAE construction market size is projected to reach USD 133.53 billion by 2026. The growth and stability show that starting a construction company is a successful business idea in Dubai. The UAE construction market offers business opportunities in a myriad of sectors such as residential construction, commercial construction, industrial construction, and energy and utilities– to name a few.

With a growing number of construction sectors in the city, there is a high demand for construction and engineering services. Starting a construction business in Dubai, UAE, offers amazing growth opportunities if you have expertise in the industry. There are many profitable business opportunities available for engineers and other professionals in the construction and building sectors.

5. Restaurant Business

Dubai has a diverse and growing population, which has led to a booming food and beverage industry. Starting a food and beverage business in Dubai can be a profitable opportunity, given the city’s diverse and cosmopolitan population and the popularity of dining out.

There is a strong demand for international cuisine, as well as local and traditional dishes. A restaurant that offers cuisine of multiple cultures has a high probability of success. The city is welcoming cafes, five-star restaurants, food trucks and other dining options to serve its customers. Dubai has a history of hosting the world’s grand Food and Beverages trade exhibition, annual GulFood Festival in 2018.

Every year, the Dubai Food Festival gives restaurants, chefs, cafes, and food businesses a great opportunity to showcase the city’s burgeoning culinary scene. Before starting a restaurant business in Dubai, it is advised to determine the type of food and beverage business you want to start. There are a number of options to consider, such as a fast-food restaurant, cafe, bakery, catering service, ethnic cuisine restaurant, or food truck. Conduct market research to identify the demand for your cuisine, the competition, and regulatory requirements.

6. Tourism and Hospitality

It’s no secret that Dubai is one of the top tourist destinations in the world. Every year, millions of multinational tourists come to their favorite destination to see different attractions. The government is also taking different initiatives for the development of the Dubai tourism industry. In fact, the travel and tourism industry is the contributing sector of the economy. The tourism industry is estimated to contribute 20.9 billion dollars to UAE’s GDP in 2026.

There is a growing demand for high-quality tourism and hospitality services, including hotels, restaurants, tour operators, and travel agencies. So, it is a worthwhile idea to start your tourism and travel agency in Dubai. Starting a tourism and hospitality business in Dubai can be a lucrative opportunity, considering the city’s position as a global tourist destination.

7. Education and Training

Education is highly valued in Dubai, and there is a growing demand for high-quality schools, universities, and training programs. This includes both traditional academic programs, vocational training schools, and tutoring services. Entrepreneurs and professionals can start an education business in Dubai as it has become the in-demand business market. If you have expertise in teaching, counseling and administration, you can easily set up a small educational setup and earn profit in this growing sector.

8. IT Solutions

Dubai is a hub for innovation and technology, with a strong focus on developing cutting-edge solutions. There is a growing demand for technology services, including software development, IT consulting, and cybersecurity. The IT sector in Dubai is experiencing significant growth and it is the best time for technology professionals, software engineers and developers to set up an IT company in Dubai and offer digital solutions.

With the growing demand for digitalization and the government’s emphasis on promoting innovation and technology, IT solutions has become one of the successful business ideas to start in Dubai, UAE. No matter which type of digital solutions you offer, a professional mobile app development company can help you build a robust mobile app for your IT business.

9. Retail Business

Dubai is home to some of the world’s largest shopping malls, and there is a strong demand for retail businesses. This includes both brick-and-mortar stores and e-commerce platforms. The shopping and retail industry allows you to set up a business in electronics, apparel, food, pharmaceutical, medical, furniture, and lifestyle – to name a few.

The retail industry in Dubai is incessantly growing and projected to reach $7.5 billion by the end of 2025. Setting up a retail business in Dubai is an equally profitable opportunity for locals, investors, and the expat community. The retail market of Dubai is packed with a myriad of business opportunities, making it a shopping hub for worldwide visitors. UAE has the most desirable marketplaces available for retailers and offer exciting growth opportunities in nearly all sectors.

10. Transportation and Logistics

Dubai is a major transportation hub, with a growing demand for transportation and logistics services. This includes shipping, air freight, and land transportation. Dubai’s transportation sector is growing rapidly, driven by the city’s position as a global trade hub. This presents significant opportunities for businesses to expand and grow their operations.

Dubai has a well-developed transportation infrastructure, including a modern road network, railways, airports, and ports. This provides transport businesses with multiple options for moving goods and people, allowing them to choose the most efficient and cost-effective transportation mode. This also provides transport businesses with a stable and favorable environment to operate in.

From providing shuttle services to tour packages, and other transportation services to tourists, there are a number of business opportunities available in the transport and logistics sector.

Final Words

These are just a few examples of successful business ideas in Dubai, UAE. The city has a diverse and dynamic economy, and there are many opportunities for entrepreneurs and investors to start and grow successful businesses. If you want to start a new business, consider the above listed successful business ideas, and launch your dream venture in Dubai, UAE.  

The post Top 10 Successful Business Ideas in Dubai, UAE appeared first on Branex Official Blog.

Whether you are a small business owner or running an established company, having a strong sales process is critical for your growth, success, and financial stability. With effective sales processes and lead generation strategies, companies can close more sales and grow their business.

Accelerating the sales process in 2024 is a challenge for many marketers and entrepreneurs. However, there are many effective strategies that you can follow to make your business more profitable and generate more sales.

Let’s get started.

Table of Contents

1.            Identify your Sales Goals

2.            Focus on Your Value Proposition

3.            Add Videos to Landing Pages

4.            Add Product Images

5.            Implement Live Chat

6.            Improve Website User Experience

7.            Deploy chatbots

8.            Run Paid Advertising Campaigns

9.            Offer Free Trials

10.        Provide Social Proof

11.        Use Sales Tools

1.       Identify your Sales Goals

Whether you are an established business entity or a startup, setting clear sales goals is important to accelerate sales in 2024. Having realistic goals encourage your sales team to struggle hard to meet the desired target. Determining sales goals will ensure that your team is on the same page. Make sure to set your sales targets for each stage of the business. Before setting sales goals, it is advised to follow these steps:

·         Perform In-Depth Market Research

·         Identify the customers’ pain points, needs and interests

·         Create buyer personas

·         Create an effective marketing strategy

2.       Focus on Your Value Proposition

A value proposition is a short statement that clearly communicates the benefits your products or services offer. It explains what your brand does better than your competitors and why buyers should purchase your products or services. Your brand message should be clear and consistent so that your potential customers find a reason to buy from you.

If you focus on creating a compelling value proposition, you can improve your conversion rate and strengthen your marketing strategy. It is important to learn how to present the value your business delivers. When creating a value proposition, keep these points in mind:

·         Targets the specific benefits your business offers

·         How your products help solve customers’ problems

·         How it sets your brand apart from others

3.       Add Videos to Landing Pages

Adding videos to your landing pages is one of the best sales strategies that can generate more leads and drive more sales. According to statistics, incorporating videos into your website landing pages can increase conversion rate by 86%. Another study suggests that marketers who incorporate videos into their digital marketing campaigns experience 34% higher conversion rate.

Basically, the goal of incorporating videos into your website is to get your message across and persuade the audience to make a desired decision. If your primary goal is to increase sales, educate your potential customers and build brand credibility, start incorporating videos into your landing pages.

A survey suggests that 87% of marketers believe that video marketing has helped them boost sales while 89% of consumers said that they are fully convinced to buy a product after watching a video. It is advised to include videos to your landing pages to accelerate online sales significantly.

4.       Add Product Images

In this online shopping world, it is important to add high-quality, compelling product images to your website. Product images play a great role in convincing your potential customers to take a desired action. According to statistics, 90% of information sent to the brain is visual. Adding product images can help you generate more inbound sales.

Ecommerce marketers are advised to use high quality product images to sell your products. It grabs potential customers’ attention and convinces them that your product is worth buying, which will increase conversions and sales.

Remember, high resolution images easily grab the attention of visitors. Using 360-degree images on your website will allow customers to visualize every single detail of the product. Showing images of real people using your products is a great idea as it helps them make more informed buying decisions.   

5.       Implement Live Chat

Believe it or not, live chat is one of the most important sales and lead generation tools. It acts as an important sales strategy that convinces more and more shoppers to visit your website via live chat. A survey suggests that 94% of customers were satisfied with the live chat experience.

Many businesses find live chat a helpful option to instantly answer questions to drive more leads and close more sales. 82% of customers said they had made a purchase decision after interacting with getting real-time sales assistance. 92% of customers who used live chat on a website are satisfied with the experience.

Implementing live chat to your website is a worthwhile decision as it provides multiple benefits, including:

·         Instant access to customer support representative before buying

·         Improve response time of website visitors

·         Shortened sales process by instantly replying to customer queries

·         Increase website conversion rate

·         Offer real-time sales assistance

·         Guide customers to take a well-informed purchase decision

·         Improve ROI

6.       Improve Website User Experience

There is no denying the fact that a great website that functions well and looks good can offer a great user experience. Designing a great website requires technical knowledge and a deeper understanding of your target audience. If designed well, a great website design can act as a powerful sales generating tool. Marketers are advised to contact a professional web design agency and focus on designing a website that offers a great user experience.

A fully functional website includes the following components:

·         Well placed CTAs

·         Use beautiful images

·         Use compelling headings

·         Use white space

·         Create a mobile friendly version of your website

·         Optimize your website for page speed

·         Identify the 404 error pages

A website that includes all these components can create an amazing user experience and eventually generate more online sales. 

7.       Deploy chatbots

Today, more and more businesses and industry leaders are deploying AI-powered chatbots to offer excellent customer support and boost sales. According to the Accenture report, more than 56% of tech companies believe that conversational bots are driving technological disruption in the business world and 43% companies report that their competitors have already implemented the chatbot technology.

Implementing chatbot into your business strategy is a great idea as it can make your business available 24/7.  Customers can get instant replies to their queries on multiple digital platforms, helping them to make purchase decisions. Chatbots can explain the benefits of the products and services which will increase the chances of generating more sales.

Furthermore, chatbots can automate the sales cycle by automatically engaging customers on your website. For instance, they engage with customers, FAQs, conduct customer surveys and offer useful insight to improve the sales process.

8.       Run Paid Advertising Campaigns

Believe it or not, paid marketing is one of the most effective ways to increase your brand identity and promote your offerings. In fact, many marketers have made paid advertising an integral part of the marketing strategy. Now, more and more brands are investing in digital advertising campaigns to reach their customers and attract them to the marketing funnel.

With paid marketing campaigns, you can target specific audiences to attract your products. Having a strong advertising strategy can significantly boost your business sales, increase brand awareness, and drive more leads. 

There are different types of paid advertising campaigns, you can try to fulfill your conversion and sales goals.

·         Paid search

·         Social media advertising

·         Banner ads

·         Native ads

Experiment with different campaigns to understand which type of messages and campaigns resonate with potential customers.  

In addition, digital marketers can experiment with different sales promotion ideas to run their paid marketing campaigns and check which works best. Some creative ideas for your paid marketing campaigns include:

·         Seasonal discount on your products and services

·         Flash sale

·         Sales promotions with a countdown timer

·         Offer free samples

·         Buy one get one offer free sales offer

·         Offer incentive in your sales offers

·         Offer exclusive discounts for specific customers

·         Run a social media contest

·         Offer Loyalty programs

·         Offer vouchers for sales promotion

9.       Offer Free Trials

Free trials are a traditional way of marketing your products that entice more and more users to become your customers after the trial period ends. In this digital world, offering free trials can be a great way to increase sales by allowing potential customers to try out your digital product or service before committing to a purchase. Whether you are offering online courses, magazine subscriptions, online games, ebooks, or mobile apps, offering a free trial option can strengthen your chances of converting leads into paying customers.  

A free trial can act as an excellent sales strategy if your customers experience the full value of your product or service during the trial period. After the free trial has ended, follow up with customers to see if they have any questions or concerns. This can also be an opportunity to remind them of the benefits of your product or service. 

Make sure that the process of converting from a free trial to a paying customer is as easy and streamlined as possible. This will reduce friction and increase the likelihood of a conversion. Offering free trials can be a powerful way to increase sales, but it’s important to approach it strategically and with a focus on providing value to potential customers.

10.   Provide Social Proof

Social proof is a powerful tool that can be used to increase sales by providing evidence that your product or service is trusted, reliable, and popular. It is a psychological phenomenon that persuades people to give products a try and make a purchase decision. Marketing and sales professionals use other customers’ images and videos to influence their potential leads and boost sales for their company.

According to recent statistics, nine out of ten customers read online reviews before making a final purchase. A survey suggests that 93% of shoppers said that online reviews have a significant impact on their buying decisions.   

If you have a large following on social media, use it to your advantage. Highlight the number of followers you have on your website and in your marketing materials. People are more likely to trust and purchase from businesses with a large social media following.

Reach out to your satisfied customers and ask if they would be willing to provide a testimonial about their positive experience with your product or service. Display these testimonials prominently on your website, in your email marketing campaigns, and in other marketing materials.

Collaborate with social media influencers or industry experts to promote your product or service. People are more likely to trust the opinions of influencers they follow, and their endorsement can help increase your sales.

11.   Use Sales Tools

Using sales tools is a great idea that can help businesses to close more leads and generate more profits. Fortunately, there are many sales tools available that help marketers and sales professionals to streamline many marketing and sales processes. Using sales tools strategically can help you manage your business processes easily.

Here is a list of the best sales tools that you can use to maximize your revenue potential.

·         HubSpot

·         SalesLoft

·         LinkedIn Sales Solutions

·         Marketo

·         RocketReach

·         LeadLeaper

·         ZoomInfo

·         Salesforce

·         RollWorks

·         Outreach

·         Catalyst

·         Crunchbase

To Sum All Things Up

It’s the right time to experiment with these sales strategies to help your marketing and sales team perform at their best. Implementing these effective methods and tools into your sales strategy can help you attract more users and improve your sales performance in 2024. 

The post How to Accelerate Sales in 2024? appeared first on Branex Official Blog.

ChatGPT stands for Chat Generated Pre-Trained Transformer, is basically an AI computer program that uses intelligent algorithms and machine learning to generate accurate responses in real-time. It allows businesses to automate their operations by collecting quality data and producing accurate responses based on the questions and situations. One of the best things about using ChatGPT is that it uses data to generate natural language responses that feel like a human-to-human interaction.

It is the right time to explore how ChatGPT can help marketers to make the lead generation process smoother and strengthen their marketing efforts.    

How Does ChatGPT Work?

ChatGPT is an AI-based chatbot that has an amazing ability to communicate – language translation, text completion, question-answering – to name a few. It is the largest language model ever that can understand the context of an endless amount of data and create accurate, human-like responses to questions. You can give different types of commands and questions and the program utilizes its database to generate the most appropriate text response in a natural, more human-like structure.

How to Use ChatGPT to Improve Lead Generation Process?

There are a number of ways ChatGPT can be incorporated into your business marketing strategy to improve the lead generation process. Here are some really effective ways how ChatGPT can be used to generate leads for your business.

1.       Search Engine Optimization

2.       Social Media Management

3.       Content Creation

4.       Email Marketing

5.       Building a Chatbot

6.       Customer Support

7.       Personalized Recommendations

Search Engine Optimization

ChatGPT, if used right, can have a great potential to change your SEO game by generating high-performing keywords. In fact, with the help of unique and relevant keywords, you can improve your lead generation efforts. The right prompt allows your marketing team to get the most relevant keywords for your marketing campaigns.

Whether you are performing keyword research for your PPC campaign or want to optimize your website content with targeted keyword variations, it can be tough sometimes to come up with new and creative keyword ideas for your website. Thanks to ChatGPT, the tool can perform this task for you and brainstorm some interesting keywords that you can use for your SEO campaigns and website. All you need is the right prompt, and all done. So, give it a try and see what you will get.  

Social Media Management

Believe it or not, social media management is the most important part of your business marketing strategy. From managing different social media channels to writing engaging social media captions, and offering excellent customer support, you can use ChatGPT to up your social media game. No matter if you want interesting captions for Facebook, Twitter, LinkedIn or Instagram, this amazing AI-based tool will search the database for trending words and optimize short or longer captions.

If you give a specific command to ChatGPT and ask it to write a caption in any specific tone like funny, knowledgeable, sarcastic, or inspirational. The intelligent AI-based tool will create a targeted headline as per your requirements. By generating optimized social media posts, you can catch the attention of more users, drive more engagement, and maximize reach.

Content Creation

Generating quality content is important to gain top position in SERP results and provide a great value to the readers. In fact, creating personalized content is one of the most important tasks for marketers that is important to grab the attention of target customers. Creating engaging and interesting content is essential for attracting more and more visitors to your website. With ChatGPT, the process of content creation has become smoother.

Whether you want to create a blog post, email copy, press release or social media posts, CTAs, and any other form of content, ChatGPT can generate content relevant to your target audience. With ChatGPT, you can create customized content to meet the specific needs of your audience.

You need to provide specific requirements, such as topic, industry, tone, and you will get the desired result. ChatGPT utilizes its intelligent algorithms and creates content that is accurate for your audience. For instance, if you are an ecommerce store and want to create product descriptions for your online store. You can use ChatGPT to write hundreds of product descriptions in a fraction of seconds. It will save you a lot of time, resources, and energy.

One of the best things about using ChatGPT for content generation is that it can create personalized content for your specific audience. This high-quality personalized content can be used to strengthen your lead generation efforts and attract more leads.

Email Marketing

Running successful email marketing campaigns is critically important to interact with your potential customers. With personalized emails, you can attract more visitors to your website, promote your products and encourage potential buyers to make a purchase. With ChatGPT, creating personalized email marketing campaigns has become super easier.

ChatGPT can help you write personalized email copy for your potential customers and build stronger connections with them. With ChatGPT, you can create impressive email copy for your prospective customers based on their behavior and preferences.

For instance, you can create various subject lines with ChatGPT. You can experiment with different subject lines and choose the one that is best performing for a specific audience. Moreover, ChatGPT has the ability to identify consumer behavior and identify different patterns based on their interests. It will make email segmentation easier and create content based on the recipients’ behavior, preferences, and interests.

Marketers use different subject lines to perform A/B testing and analyze which campaigns perform best with different variations. You can offer personalized recommendations to make the campaign more effective for your audience. 

Building a Chatbot

ChatGPT is an intelligent AI-based tool that can create smart, interactive text-based replies and solve customers’ problems. If trained well, it can gather valuable information that can be used for lead generation. Using ChatGPT for building chatbots for your website is a sensible approach that can better interact with your potential customers.

With the help of chatbots, you can not only engage with your customers but gather essential information about their needs and interests. This information is useful for sending personalized recommendations and special discounts on the specific products and services. The best part is ChatGPT natural language processing capability that makes chatbot more human-like while maximizing the chances of lead conversion.

Excellent Customer Support

One of the major benefits of using ChatGPT for your business is that it provides exceptional customer support. Yes, ChatGPT can generate accurate and timely responses to provide a better experience for your customers. The advanced language model allows the sales team to identify and connect with your prospective customers in an effective way. In fact, it is an excellent resource for providing your customers with 24/7 support, regardless of their time zone, interest, and shopping needs. You simply need to train ChatGPT to answer FAQs, customer inquiries and product information.

ChatGPT can resolve customers’ issues by providing videos, tutorials, and accurate replies to customers queries. With ChatGPT, companies can provide excellent customer service, free up time for the sales team so that they can focus on customers with more complex needs. Nurturing your customers and fulfilling their shopping needs will ensure that they have a positive experience with your brand.

Personalized Recommendations

Today’s customers are more tech-savvy and appreciate brands that meet their shopping needs and send personalized recommendations. With the help of ChatGPT, you can collect valuable customer data such as customer preferences, likes, and interests and use this information to make personalized recommendations. ChatGPT can help customers find relevant products and services based on their interests and preferences.

With the help of customer data, ChatGPT, you can also recommend articles, blog posts, videos, and podcasts, based on their preferences. It will increase your chances that customers will engage with your website and make a purchase decision.

Wrapping Things Up

ChatGPT is completely transforming the world of marketing and sales, allowing businesses to get highly qualified leads that are ready to convert. It is a powerful artificial intelligence tool that can help marketers to boost their productivity and get the desired results from their marketing efforts. From SEO to copywriting, email marketing, digital advertising, and customer support, ChatGPT can perform a myriad of tasks. Using this AI-driven technology can allow marketers to transform their businesses, generate more leads and earn huge profits.

The post <strong>Incorporating ChatGPT into Your Lead Generation Process</strong> appeared first on Branex Official Blog.

Marketers put their best efforts into creating corporate video to educate their customers, show their offerings and promote their products. In fact, 91% of businesses are planning to use corporate video as an essential marketing tool in 2023.

Image Source:  wyzowl

Creating corporate video can strengthen your brand image, establish trust, and catch the attention of more interested buyers. If you are thinking of leveraging corporate videos into your content marketing strategy, here is an easy guide on how to make corporate videos and the benefits of creating corporate videos.

Let’s get started.

Benefits of Creating Corporate Videos for Your Business

Boost Conversions

Video marketing is undoubtedly a powerful strategy to attract your potential customers and convince them to convert. Videos are more engaging and reach more people. Those who view your corporate videos are more likely to become your customers. According to a survey, landing pages with videos can convert 80% more compared to those with no video content. Videos can boost your website conversion rate by helping your prospective customers better understand your products and services. According to recent video marketing statistics, 96% of customers watch explainer videos to learn about your brand, products and services. 79% of consumers say that corporate video convinces them to buy a product, download an app or software.  

Strengthen Your Brand Image

Corporate videos can be used to strengthen your brand image by sharing your company’s value, mission, and story. Corporate videos can be used to improve your online and offline presence. They can be used to clearly communicate the message you want to convey to the audience and

Increase User Engagement

It is interesting to know that videos can engage your potential customers 250% more than any other type of content. Corporate videos, if created well, can help you catch the attention of your prospects and encourage them to engage with your brand. In short, videos are the most dynamic way to engage your customers that will definitely motivate them to interact with your brand and give your products a try.

Market Your Products

Video is an excellent way to connect with your target audience and give them a clear idea about what type of products or services your company offers. With corporate videos, you can tell your audience what are the unique benefits and features of your products? How your products can solve your customers’ problems and how your exceptional services make your brand stand out.

Establish You as an Industry Expert

Corporate videos can be used to establish your brand as an industry expert. You need to focus on creating engaging videos that appeal to your audience and solve their pain points. For instance, you can create how-to videos and tutorials to help people understand how to solve a particular problem using your products. You can share important tips, step-by-step guides and other information that are relevant to your audience’s interests. This strategy will help you reach your target audience and establish you as an industry leader.

Create Qualified Leads

Corporate videos can act as a lead generating tool that are not only highly engaging, but they help you generate quality leads. Videos can grab the attention of potential customers and convey information in an engaging and memorable way. Furthermore, a corporate video can better convey your value proposition and help your audience understand the goal of your company.

You can generate leads by creating different types of corporate videos, such as product demos, customer testimonials, company culture video, webinars, and company events. This strategy will definitely help you generate high-qualified leads for your business.  

Increase Search Engine Visibility

Yes, corporate videos can help you improve your search engine rankings by driving organic traffic to your website. Google prefers video content and gives it higher rankings compared to other forms of content. This is why you see video results on the first page of Google.

You need to optimize your video well and choose the relevant keywords to increase your chances of getting higher rankings on the search engine page results. So, incorporate corporate videos into your landing pages to increase website traffic and improve your search engine visibility.

Boost Brand Awareness

If you have recently launched your small business and want to increase brand awareness, harness the power of corporate video. With corporate videos, you can reach a wider audience and attract new viewers to your website, social media pages, and app. In fact, it is one of the most important reasons to use corporate videos to entertain your audience and create an emotional connection with your target audience. For instance, sharing videos on social media platforms, such as Facebook, Instagram, YouTube, can help you build an engaged audience.  

Make Your Brand Memorable

Brands that use corporate videos to showcase products and offerings and explain their unique value proposition can easily create a positive and memorable brand image. You can create a memorable and impactful brand experience, and ultimately increase brand awareness for your business. By creating informative and entertaining videos, you can foster trust and make your brand a credible source in the industry. It will eventually increase the bottom line of your company.

Types of Corporate Video

·         Product Videos

·         How-To Videos

·         Explainer Videos

·         Case Study Video

·         Company Culture Videos

·         Company Event Videos

·         Behind-the-Scenes Videos

·         Animated Videos

·         Influencer Videos

• Product Videos

Product videos are one of the most important types of corporate video that are created to define the benefits and unique features of your product. Today, many ecommerce companies, tech brands and mobile app development companies are creating product videos to demonstrate how the product works. It can be used to describe how the product can help customers to solve their pain points.

• Explainer Videos

An explainer video is used to represent a company’s product or service and share essential information that help users understand how your brand can actually help. You can showcase how a product works and how to make the most out of its features.

• How-To Videos

The goal of how-to videos is to educate your potential and existing customers and help them solve their problems. Whether you share tutorials, training, or step by step guides, a good how-to video can help the audience learn a particular topic or skill set.

• Case Study Videos

A case study video is an important type of corporate video that marketers create to show how a product or service helped the specific problem of real customers. Basically, in case study videos, marketers share customer success stories to build trust and add authenticity to the digital marketing efforts. In case study videos, you can show the statistics, figures, graphs and focus on the benefits of the product.

• Company Culture Video

Company culture videos play a great role in attracting new talent by showcasing your value proposition and how your business functions. A survey suggests that 77% of job seekers want to know about the company’s culture before applying for a job. A company culture video is a great opportunity to show your corporate values, highlight office perks and show the laid-back, friendly atmosphere.

• Company Event Videos

A survey conducted by Bizzabo suggests that arranging company events can help brands build strong connections with investors, stakeholders, prospective and existing clients. Whether it’s an annual event, charity event, conference, product launch, staff training, sporting event, themed party, a company event video acts as a great promotional tool for your business. It highlights your company culture, values, and brand personality. So, make sure to choose a professional digital marketing agency in Dubai that can make a quality event video for your brand and maintain your high standards.

• Behind-the-Scenes Videos

Many established brands are using behind-the-scenes videos as an important marketing tool that can help them increase user engagement. A behind-the-scenes video is a perfect way to show your followers and fans how your products are made and how your team works. It can humanize your brand, show the authentic side of your company, and make your brand unique.

• Animated Videos

Animated videos are used to catch the interest of your target audience and highlight the key points of your company, service, or product. An animated video not only engages your customers but persuades other people to make a purchase decision. Including animated videos on a landing page is a proven way to increase your website conversion rate by 80%. A design agency uses illustrations, drawings, and computer-generated effects to create animated branding video.

• Influencer Videos

Many brands integrate with industry influencers and create video content to promote their products or services. Whether it is unboxing video, product placement, product review, tutorial video or vlog-style video, influence videos can attract your target audience. An influencer video will work as a promotional video as it allows you to reach thousands of new fans and amplify your brand exposure. In fact, it is the best way to improve brand awareness and boost your conversion rate.

Creative Corporate Video Ideas

Here is a list of some creative corporate video ideas that you can use for your next branded video.

·              Share your brand story

·              Employee Testimonials

·              Customer Testimonials

·              Introduce Your Team

·              Cover Company Events

·              Host a Webinar

·              Announce Product or Service Updates

·              Show Your Company Values/History

·              Share How-to Guides and Tutorials

·              Demonstrate How Your Products Work

·              Show Behind-the-Scenes

·              Show Your Services in Action

·              Explain Your Sales Process

·              Q/A Session

·              Interview an Influencer

·              Share Your Awards and Achievements

·              Onboarding Video

·              Social Media Teaser Trailer

·              Livestream Videos

·              Podcast Videos

·              Video Series

·              Documentaries

·              Internal Training Videos

Final Thoughts

All in all, corporate video is the most powerful tool to promote your brand and communicate your message in an engaging way. Corporate videos are used to drive brand engagement and increase conversions. It is the right time to integrate corporate videos into your content marketing strategy. It is a perfect way to establish your brand identity, promote your products or services and build trust. A web design company can help you create corporate videos for your brand and reach your target audience.

The post <strong>Why Corporate Video is Essential for Your Brand?</strong> appeared first on Branex Official Blog.

Content creation is an important process that needs all your attention and focus. An experienced content creator can help you bring interesting ideas to life. Whether you want stunning stories, long-form content, ebooks, bite-sized promos, blog posts, animations, or videos, hiring a content creator can help fulfill all your writing needs.  

So, if you want to hire a content creator for your company, here are some really effective ways to make the selection process easier and simpler.

Let’s check them out.

Important Steps to Follow When Hiring a Content Creator

1.       Determine What Type of Content You Need

2.       Know the Sources to Find Find the Best Talent

3.       Identify Tools They are Familiar with

4.       Find out Your Budget

5.       Set Clear Expectations

6.       Give Them Positive Feedback

1.       Determine What Type of Content You Need

Whether you are an ecommerce business, a retail business or service-based agency, hiring a content creator is critically important for your business’s growth. Professional content creators will develop content that engages your target audience and drive more conversions. For instance, if you want to hire a content creator for your app development company, it is important to determine the type of content you want for your agency.  

Many expert content creators have experience writing a variety of content, it’s advised to focus on the specific content you want to promote. For example, if you want video content for your landing page or sales page to attract more leads, it is going to require a different skill than writing an ebook.

Some business owners want catchy social media content for their marketing campaigns, while some require informative blog posts to become an industry expert. So, outline what type of content you want and the scope of work. It will help you choose the best person for the job.

In this digital world, businesses need to create different types of content, such as video content, written content, graphic design content, and photo content. There are tons of content creators who specialize in different types of content, including, social media content, ebooks, email copy, product descriptions, photo content, blog post banners, book covers, infographics, website graphics, to name a few.

If you are a startup and starting from scratch, consider hiring a digital marketing agency to create a strong marketing plan for your business. They have a team of inhouse writers that can create valuable things you need to promote your business.

2.       Know the Sources to Find the Best Talent

Okay, now you have a clear idea of what type of content your business needs, now start looking for places where you can find professional content creators. Fortunately, there are a number of online places where you can easily find the right person for completing your content marketing tasks. Finding the right content creator to work with can smooth the process of content creation.

From LinkedIn to Fiverr, Upwork, CopyBlogger, and CopyHackers there are a number of online sources where you can easily find the person for your content writing tasks. Moreover, there are some job posting sites, such as Indeed, Lensa, Jooble and Alongside that allow you to find content creators, no matter the type of content you are looking for.

Here is a list of some great sources where you can find the best talent for your brand:

·         Writing Studio

·         Upwork

·         LinkedIn

·         Indeed

·         Contently

·         ClearVoice

·         Brafton

·         Skyword

·         ContnetWriters

·         Fiverr

3.       Identify Tools They are Familiar with

Content creators are required to create a lot of creative content to fulfill the brand’s needs. Many professional content creators use some tech tools to create engaging, catchy content for the audience. With the help of these tools, content creators can create high-quality work that must be very beneficial for your agency. When you are looking for a content creator for your web design agency, make sure to know what professional tools they use for creating graphic design content.

Whether you want to create video content, podcasts, social media posts, animations, or blog posts, there are a number of tools that can make digital content creation easier. Experienced content creation teams use different tools for content creation and editing to meet the quality standard. Here is a list of some great content creator tools that will help every content creator to create a perfect piece of content.

·         HitFilm

·         BuzzSumo

·         Buffer

·         Canva

·         InShot

·         Burst

·         Grammarly

·         Otter

·         Anchor

·         Lumen5

·         GIPHY

·         Riddle

·         Typeform

4.       Find out Your Budget

Figuring out what they should expect to spend on content marketing tasks and what kind of output they will get in return seems a daunting task for many business owners. They are not sure how much money they should spend on the content creation process and what their budget should be. However, the bigger your budget the better. By investing more money, you can easily hire highly experienced content creators or get professional content writing services to achieve your content marketing ROI.

Source: ClearVoice

Business owners need to know how much content creators cost. Well, there are many factors like experience, skill level, tools they use, the type of content and timeline you need to create. Well, there is no fixed pricing structure for freelance content creation, as it depends on so many factors. But it will be better if business owners pay excellent rates for quality work. So, check the hourly rate of freelance content creators and how much they charge for extra work. It will help you create a budget for your content writing projects.

Hiring a digital marketing agency that offers content writing services is a sensible approach to get quality content for your brand. They have a specialized content production team that are experienced in creating video content, graphic design content, and written content for brands. Working with an experienced content production team allows you to create campaigns that perfectly align with your marketing goals and KPIs.

5.       Set Clear Expectations

Find content creators who can manage your content writing and marketing plans, meet your content needs and finish projects on time. If you want to save your and your content creator time, it is advised to clearly tell them what type of content you are looking for. For example, if you want a 3000 word blog post with recent statistics and relevant examples, communicate clearly.

Similarly, if you want a copy for a sales page, provide a creative brief to help the creator understand what type of content you actually need for your audience. In short, setting clear expectations and communicating the exact deliverables will keep everyone on the same page.

6.       Give Them Positive Feedback

Content creators produce amazing work, but if the draft doesn’t meet your standards, explain what type of content you want for your brand. You need to clearly tell them what changes you want in copy. Highlight specific areas that need changes and guide creators to avoid repetitive revisions. If you like their work, give them credit and allow them the freedom to work. It will encourage creators to produce more quality work.

Are You Ready to Hire a Content Creator for Your Agency?

Finding the right content creator is the key to creating engaging and valuable content for your audience. Content creators create content to increase your website traffic, increase brand awareness, drive more conversions and boost sales. With the right team of content creators, you can focus on producing top-tier content for your brand and achieve the new level of success and recognition.

The post <strong>How to Hire a Content Creator for Your Agency?</strong> appeared first on Branex Official Blog.

In this article, you will learn about five effective ways to combine marketing and sponsorships to boost sales.

Table of Contents

What is Sponsorship Marketing?

What are the Types of Sponsorships?

What are the Examples of Sponsorship Marketing?

1. Emirates Airlines

2. Coca-Cola

3. Rolex

What are the Advantages of Using Sponsorship In Marketing?

5 Effective Ways To Combine Marketing and Sponsorship

1. Business Value Alignment

2. Identify the Pain Points

3. Leverage The Benefit Triangle

4. Recommend Sponsor Solution Where Appropriate

5. Speak The Same Language

What is Sponsorship Marketing?

Sponsorship marketing is a marketing strategy in which one brand promotes an event or organziation organized by or led by another brand. It could be in the form of sporting events, charity, community events, trade shows or virtual events.

What are the Types of Sponsorships?

Marketing Sponsorships can be categorized into four different types:

• Financial Sponsorships
• Media Sponsorships
• In Kind Sponsorships
• Promotional Partners

What are the Examples of Sponsorship Marketing?

Here are some of the sponsorship marketing examples that you can use as inspiration.

1. Emirates Airlines

Emirates signed the sponsorship deal with Arsenal way back in 2004. The deal has been extended many times and the recent extension has pushed the end date to 2024. In addition to this, it is also the sponsor of Arsenal shirts since 2006. This gave Emirates the rights to develop marketing campaigns centered around Arsenal. 

This allowed them to target not only football fans who love Arsenal but also the team itself. This also meant that the Arsenal team will fly with Emirates. This not only boosted their revenue drastically but also helped them get immense publicity. The sheer amount of money involved might be huge but it is well worth the price.

2. Coca-Cola

Coca Cola has been an Olympic sponsor for almost a century now but sponsoring the Rio 2016 Olympics was something special. It allowed them to run a #ThatsGold campaign. The campaign did not end with the Olympic games and went on for a year on social media platforms. 

Since the campaign is targeted towards teenagers, it managed to accurately target them 88% of the time. Moreover, the campaign reached 77% of teens in Brazil. What’s even more interesting is that the campaign got more than 30 million video views.

3. Rolex

Rolex has been sponsoring TED since 2008, helping the non-profit organization to deliver powerful messages to masses through its platform for free. This gave Rolex a great platform to use and they did just that. They started creating 3 minute long videos highlighting the history of design and innovation. Additionally, they also run advertisements on TED talks revolving around these topics.

What are the Advantages of Using Sponsorship In Marketing?

There are many advantages of using sponsorship in marketing. Some of them are as follows:

• Increase brand awareness
• Improve customer perception about your brand
• Lead generation
• Boost sales
• Higher ROI
• Gain a competitive advantage
• Attract more backlinks and social media mentions

5 Effective Ways To Combine Marketing and Sponsorship

Here are five effective ways you can integrate marketing and sponsorships to increase your sales.

1. Business Value Alignment

The first thing you need to do to successfully combine marketing and sponsorship is to identify your business value proposition. Next, look at the value proposition of the brand you want to sponsor. The business value of your brand should coincide with the values of the other business. If there is a disconnect, you are better off looking at other brands for brand sponsorships. Business value alignment is critical for success.

2. Identify the Pain Points

Once you create alignment between the business goals of your business and the other business you are planning to sponsor or getting sponsored from, it is time to understand the challenges of their customers just as a mobile app development company does. What are some of their biggest pain points and how your products or services can help to solve those problems. It is not just about challenges and problems, you should also dig a little deeper to identify the unfulfilled desires of the customers. 

3. Leverage The Benefit Triangle

Brand sponsorship must benefit both parties instead of just one. If both parties are not achieving their goals with the sponsorships then it is more likely that it will fail. Make sure that there is something in there for all parties involved whether it is the brand getting sponsorship or brand that is being sponsored or customers. This way, you can forge a long term relationship based on mutual benefit of all parties involved. Such relationships are stronger and last for a long time.

4. Recommend Sponsor Solution Where Appropriate

If you don’t believe in the products and services offered by the brand you are sponsoring, there is no point in sponsoring such a brand in the first place. If you have faith in their products and services, you should also be open to recommend it to your customers whenever appropriate.

Sometimes, the brand you are sponsoring might have a better solution for a problem your customers have than your own brand. If you don’t like the idea of sending your customers to other brands then, brand sponsorships might not be for you. They are a great choice for brands who want to collaborate with other brands and help both brands grow together. .

5. Speak The Same Language

Whenever you are communicating with your brand sponsors, make sure you talk in their language. Spend time understanding what problems they are experiencing just like a web design company and what messaging they use to deliver the right message to them at the right time. The more you understand your sponsor the better. 

For instance, if they care about cutting costs, you should provide them a pocket friendly solution instead of recommending an expensive solution. If they care about value, you can tell them how they can maximize the value they deliver to their customers. When you speak in the language they speak, they are more likely to hear what you say, understand it and take action based on your recommendations.

How do you merge marketing with sponsorships to boost your sales? Share it with us in the comments section below.

The post 5 Effective Ways To Combine Marketing and Sponsorship To Boost Sales appeared first on Branex Official Blog.

That is not all, the advertising revenue from travel apps will reach $145.80 million by the end of 2022. Travel apps are also growing in popularity which is evident from the number of downloads. The number of travel apps downloaded has reached 2308 million downloads in 2022 and is expected to surpass 3468.1 million downloads by 2026.

Do you want a travel app for your business but don’t know anything about travel app development? If yes, then this article is for you. In this article, you will learn everything you need to know about travel app development.

Comprehensive Guide To Travel App Development

What is Travel App Development?

What Are The Different Types of Travel Apps?

What are the Key Features of a Travel App?

How To Develop a Travel App?

● Set goals

● Research

● Platform Selection

● Choosing the right features

● Design the app

● Development

● App Testing

How Much Does It Cost To Develop a Travel App?

Comprehensive Guide To Travel App Development

What is Travel App Development?

Travel app development is the process of developing an app that allows users to research travel destinations, find the best deals on flights and accommodation. Users can also check tourist reviews and read travel guides. In short, travel apps make it easier for travelers to plan their trips.

What Are The Different Types of Travel Apps?

Travel apps come in all shapes and sizes. Some of the common types of travel apps are:

• Travel planning app (flight and accommodation booking apps)
• Virtual tour app
• Deal alert app
• Transportation app
• Navigation app

What are the Key Features of a Travel App?

Here are some of the key features that every travel app must have.

• Simple sign up process
• User management
• Search feature
• Listings
• Booking and reservations
• Navigation
• Reviews and ratings

How To Develop a Travel App?

Wondering how I can develop a travel app? Here is a step by step travel app development process you must follow:

• Set goals
• Research
• Platform selection
• Choosing the right features
• Design the app
• Development
• App testing

Let’s look at each step in more detail to give you a better idea about how it works.

• Set goals

Before you start the travel app development process, it is important to know why. Why are you creating the travel app? What is the purpose behind it? What do you want to achieve with the travel app? Answering all these questions will give you the clarity you need to do a better job during the later stages of app development.

• Research

With your sights set on a clear objective, the next step would be to identify and analyze both the direct and indirect competitors. Look at what unique features and services their app is offering and your’s don’t. This will give you a better idea about what the users already like and which features they don’t like. Also look for their weaknesses and capitalize on them. For instance, their app might not have a feature that your travel app is offering. It can serve as a competitive advantage for your travel business.

• Platform Selection

Which platform does your target audience prefer? If the majority of your target audience are on android then you are better off developing a travel app for the android platform. On the contrary, if a major chunk of your target audience uses iOS then your travel app should be on the iOS platform. 

There are a lot of different factors other than the target audience that can also influence your platform choice. Some of them include: 

• Cost
• Complexity
• Time
• Availability of tools and skills

• Choosing the right features

After choosing the preferred platform for your travel app, it is time to decide which features should your travel app contain and which ones it should leave out. The feature selection should be in line with user demands. If users want to see a certain feature or they like a certain feature, you must include it in your travel app. On the flipside, if they are not interacting or using a certain feature, it is better to leave it out than including it for the sake of it.

• Design the app

Instead of jumping into the development phase directly, it is better to first create the logical structure of your travel. Create a workflow, mockup or logical design of your app on paper then start designing the user interface around it. Keep user experience top of mind when designing user interfaces. Your travel app user interface should not only be eye catchy but also functional. Design the user interface in such a way that users can perform any task with minimal effort.

• Development

With all the pieces of the puzzle in its place, it is time to start breathing new life to app designs through mobile app development. To minimize the risk of costly rework, it is highly recommended that you develop a minimum viable product first and take feedback on it. Use an iterative model proposed by agile methodology to bring continuous improvement to your mobile app in the light of user feedback. This will allow you to deliver a more refined final output free from bugs and errors.

• App Testing

Once your travel app is ready, test it. Make sure all features of the travel app are working as planned and there is no error or bugs negatively impacting the user experience. Report and iron out any issues so it won’t hamper the user experience of app users. Choose a handful of users and give them early access to your app so they can test it and provide you with feedback. Use their feedback to improve your mobile app even further before launching it.

How Much Does It Cost To Develop a Travel App?

Travel app development cost depends on a lot of different factors. Some of the key factors are:

• Time
• Features
• Type
• Platform
• Location

Once you have understood the different factors affecting travel app development cost, now let’s look at the average cost of travel app development. On average, travel apps used to cost anywhere from $5000 to $30,000 depending on the features.

Here is a cost estimates of a travel based on location and time:

• USA: $310,800 ($150 per hour)
• Eastern Europe: $103,600 ($50 per hour)
• Central and Western Europe: $207,200 ($100 per hour)
• Australia: $207,200 ($100 per hour)

Are you looking for a professional mobile app development company in Dubai that can give you the best travel apps? If yes, then look no further than Branex.

The post Guide To Travel App Development: All You Need To Know appeared first on Branex Official Blog.

Targeting leads to engage or convince them to buy your product is not easy. So, why are digital marketers finding it difficult to generate and convert leads? There could be many answers to this question. It could be low budget, lack of an effective lead generation strategy or targeting the wrong channels for lead generation Dubai.

Irrespective of what the reason might be, it is important to know how you can fix this issue. That is exactly what we will try to do in this article. In this article, you will learn about ten useful lead targeting tips that can help your brand generate and convert more leads.

10 Useful Lead Targeting Tips For Your Brand

Here are effective lead targeting tips you can use to generate and convert more leads.

Work on Improving Brand Awareness

Put yourself in the shoes of a perspective for a moment and ask yourself would you buy a product from a brand that you never heard of? No, right. That is why it is important to ramp up your brand awareness efforts to increase your chances of generating more leads. The more a prospect knows about your brand, the more likely they are to purchase your product.

Create Lead Magnets

One of the best ways to attract more leads to your business is lead magnets. Spend time and effort on creating a valuable resource that provides users helpful information and enables them to resolve their pain points. It could be in the form of an e-book, whitepaper, guide, reports, templates, checklist and more. Make sure it is valuable in the eyes of your prospects so much so that they are willing to give away their email address or sign up for an account to download it. It is also a great way to cement your business as an authority in your industry and boost your business credibility.

Focus on Increasing Social Engagement

Social media is a powerful tool. If you are a B2B business, it is highly recommended that you use Linkedin to your advantage. It is one of the best sources of B2B leads. Similarly, B2C businesses must target social media channels that their target audience hangs out on. Instead of getting more views, your goal should be to create more social engagement. Likes, comments and shares are a much better indicator of your social media campaigns success than impressions or views.  Social media is also a great way to build long lasting relationships and stay in touch with your target audience.

Paid Advertising

Don’t like to wait for years to see organic growth? Try paid advertising. It is a quick way to generate more leads. Paid advertising allows you to reach out to prospects with the right intent. This means that these prospects are more likely to make a purchase. Yes, paid ads can cost you money but they do pay higher return on investment as well.

Email Newsletter

Money is on the list. You might have heard or read this many times but did you know that it is actually true. That is why it is imperative to build an email list. The larger it is, the better. This gives you an opportunity to share content with your email subscriber in the form of a newsletter. Make sure that your email newsletter is so exciting that the email subscribers keep coming back to your website for more. Once you have their email address and permission to send emails, you can also promote your product offers, discounts and deals.

Host Events

When it comes to hosting events, you can do it both offline and online. You could organize conferences, workshops, symposiums and seminars. You can also do an online meetup or organize a webinar. Make sure you promote the event to increase attendance just like you would do to increase downloads when you get a new app from an mobile app development company. Even if a few hundred people attend your event, you can generate a few leads from it.

Chatbots and Sales Automation Software

Leveraging sales automation software and harnessing the power of chatbots allows your business to collect data, understand your target audience and respond to customers queries faster. You can not be online 24/7 but a prospect could inquire about your product anytime and if he or she does not receive the right response at the right time, they will never return to your website. Chatbots can help you do that. As the chatbot technology matures, they are now capable of providing more personalized responses just like a human sales rep.

Referrals

Your job is not done after a customer makes a purchase. Your focus should be on delighting your customers so they recommend your business to others. The more satisfied customers are with your product, the more likely they are to recommend it to others. Despite digitalization, word of mouth is still a powerful tool that can bring in new customers to your business.

Conversion Rate Optimization

You have hired the best web design company for website designing and marketed it effectively. Your website is attracting thousands of visitors every day but only a handful of them are converting into paying customers. You might be wondering what’s the problem. The problem lies in your website which is not optimized for conversions. The problem lies with your landing pages which are not optimized for conversions. 

So, how you can optimize your website and landing pages for conversions. You can experiment with changing the website copy, call to action, landing page layout and other elements on the page to see what works and what does not. Run A/B test to identify the perfect balance.

Retargeting

Not everyone visiting your website would be ready to make a purchase. That is where you have to nurture those leads. If a prospect has visited your website and left without taking a desired action, you can target them via retargeting. It can be a polite reminder that they have not completed the purchase or in the form of similar or same product advertisement that they have previously browsed but not purchased.

Which is the best lead targeting tip you have ever received? Share it with us in the comments section below.

The post 10 Useful Lead Targeting Tips For Your Brand appeared first on Branex Official Blog.

All these data  points towards an exponential growth in the e-commerce industry. With people spending more time online than offline and using their mobile devices to shop, businesses can take advantage of this opportunity by creating an e-commerce app for their business. Don’t know much about e-commerce app development? Don;’t worry because you have landed on the right article. In this article, you will learn everything you need to know about e-commerce app development.

App Development For E-commerce: The Complete Guide

What is E-commerce App Development?

Why Is E-commerce App Development Important?

What Are The Different Types of E-commerce Apps?

What are the Requirements of E-commerce App Development?

What are the Key Features of an E-commerce App?

What is the E-commerce App Development Process?

How Much Time Does It Take To Create an E-commerce App?

What is the Cost to Make an E-commerce App?

App Development For E-commerce: The Complete Guide

What is E-commerce App Development?

E-commerce app development is the process of developing mobile applications enabling businesses to sell their products online and deliver a great shopping experience for users who are using their mobile devices to shop online..

Why Is E-commerce App Development Important?

According to mobile commerce statistics, e-commerce apps have 14% higher conversion rates as compared to e-commerce mobile websites  Mobile shoppers make twice as much purchases on e-commerce shopping apps as compared to e-commerce mobile websites. E-commerce mobile apps will generate 53.9% of total e-commerce sales. Another research shows that 78% of users prefer to access an online store via a mobile app as compared to a mobile website. Here are some of the reasons why. 

What Are The Different Types of E-commerce Apps?

E-commerce apps can be broadly categorized into four different types:

• Business to Consumer (B2C)
• Business to Business (B2B)
• Consumer to Business (C2B)
• Consumer to Consumer (C2C)

What are the Requirements of E-commerce App Development?

Some of the basic e-commerce app development requirements include:

• User friendly storefront
• Product review and rating system
• Payment system
• Customer support
• Third party app integrations

What are the Key Features of an E-commerce App?

Here are some of the key features that every e-commerce app must have.

• Simple onboarding and signup process
• Search and filter options
• Comprehensive product information
• Shopping cart
• Convenient checkout process
• Order management and tracking
• Multiple payment methods

What is the E-commerce App Development Process?

Wondering how I can develop an e-commerce mobile app? Here is a step by step e-commerce app development process you must follow:

• Set clear goals
• Do your research
• Choose the platform
• Decide on the features
• Design the user interface and user experience
• Develop the e-commerce mobile app
• Test and collect feedback
• Improve the app

Let’s look at each step in more detail to give you a better idea about how it works.

• Set clear goals

First and foremost, ask yourself why you want to create an e-commerce mobile app for your business? What is the purpose behind it? During this phase, you should decide on who your target audience will be, how your e-commerce app will help solve their problems and what metrics you will be using to track success. With a clear goal in front of you, you are all set to move on to the next step of e-commerce app development.

• Do your research

During the research phase, you should identify who your competitors are and what strategies they are using. Study the shopping behavior and patterns of your target audience to know about their preferences. Conduct interviews from users on which features they value the most and which ones they don’t care about.

• Choose the platform

With goals and research phase out of the way, now is the time to choose the right platform. The decision could be highly influenced by your target audience and a host of different factors. Every platform has its pros and cons and you must understand it in order to make the right choice.

Moreover, you should also understand development tools, technologies, frameworks and programming languages. For instance, if you choose android as your preferred platform for e-commerce mobile app development, you will be working with Java programming language, Android Studio and SDK and JetPack Compose. On the contrary, if you opt to go the iOS route, you will be working with either Swift or Objective C programming languages, Swift UI framework for XCode development tool.

• Decide on the features

After looking at the competitors, collecting feedback from users, conducting research and choosing the right platform, you have reached a point where you have to decide on the features your e-commerce mobile app would contain. The number and complexity of those features will directly influence the cost of your mobile app. The more features your e-commerce mobile app contains and the more complex they are to develop, the higher will be the overall cost of your e-commerce mobile app.

• Design the user interface and user experience

Everything from choosing the colors, themes and different design elements for your e-commerce mobile app is done during this phase. Make sure that the design is simple and does not feel cluttered as it would overwhelm the shoppers and force them to abandon your app. Design the user interface of your e-commerce app in such a way that it can deliver an optimal shopping experience.

• Develop the e-commerce mobile app

Develop a basic version of your e-commerce app with bare minimum features instead of going all in. This will give you an opportunity to collect feedback and improve the app and saves you from costly and time consuming rework. Following the iterative development model will help you bring continuous improvements to your e-commerce mobile app and deliver a refined user experience.

• Test and collect feedback

Once you have a minimum viable product ready, it is time to pass it through rigorous testing. After smoothing out all the bugs and errors in your e-commerce mobile app, you should pass it through user testing. Collect feedback from users who use your e-commerce app. This will give you a better idea about whether the users are liking your e-commerce mobile app or hating it. More importantly, it will highlight weaknesses in your ecommerce mobile app and areas for improvement. This will make it easy for you to fix those issues.

• Improve the app

Following the iterative model to mobile app development means that you will be constantly improving your e-commerce app at each iteration. After multiple iterations, your app won’t have any issues left and is ready to deliver a seamless shopping experience your target customers want it to. Keep repeating the whole process and keep bringing continuous improvements until it reaches perfection. 

How Much Time Does It Take To Create an E-commerce App?

E-commerce apps can take anywhere from a month to six months to complete. According to a survey conducted by GoodFirms, 47.6% of e-commerce app development companies took 2-3 months to develop e-commerce apps while 38% of app development agencies needed 3-5 months to fully develop e-commerce mobile applications. Only 9.5% of app development companies took 1-1.5 months while a meager 4.6% took more than 6 months to develop ecommerce app.

What is the Cost to Make an E-commerce App?

E-commerce app development cost depends on a lot of different factors. Some of the factors affecting the cost of e-commerce app development.

• Type
• Platform
• Features
• Location
• Time

Once you have understood the different factors affecting e-commerce app development cost, now let’s look at the average cost of e-commerce app development. A survey conducted by GoodFirm revealed the following findings:

• 43.75% of e-commerce mobile app development companies charged anywhere from $10,000 to $15,000
• 25% of e-commerce app development companies charged their clients $4000 to $8000
• 25%of e-commerce app development companies charged businesses $20,000 to $30,000 for an e-commerce mobile app.

Are you looking for an e-commerce app development company that can give you the best e-commerce app? If yes, then look no further than Branex.

The post App Development For E-commerce: Everything You Need To Know appeared first on Branex Official Blog.

Thankfully, that did not happen and everything started opening back up. As the world started opening and things started to normalize, the travel industry started to blossom again but the damage was so huge that it might take them a few years to fully recover from the impact of COVID-19. According to Mckensey, the travel and tourism industry can fully recover from the jolts of the pandemic after 2024.

Are you a travel agent who wants to increase travel bookings? Are you a tour operator who wants to close more deals through your travel website? If yes, then you should master the art of tourism SEO. That is exactly what this article will help you achieve.

Table of Content

What is Tourism SEO?

Why is Tourism SEO Important?

What are the Advantages of Doing SEO For Tourism?

Types of Tourism SEO

Homepage SEO

Category and Destination Page SEO

Property Page SEO

Local SEO

How To Do SEO For Tourism?

Keyword Research

User Experience

Content Creation

Build Backlinks

What is Tourism SEO?

Tourism SEO is a process of optimizing your tourism website so it can rank higher on search engine result pages and show up when a prospective user searches for travel packages, tours and activities.

Why is Tourism SEO Important?

A study conducted by Google looked at the behavior of travelers and found that 60% of leisure travelers and 55% of business travelers use search engines for travel planning. Whether they have to book tickets, rent a car or finalize their hotel accommodation, travelers are using search engines before travel apps or websites for trip planning.

Alexa report showed that more than half,(54.9%) of all website traffic to travel and tourism websites comes through search engines. With most travelers using search engines for trip planning and a large chunk of website traffic to travel and tourism website coming from search engines, you can not afford to ignore tourism SEO.

What are the Advantages of Doing SEO For Tourism?

Some of the advantages of doing SEO for tourism and travel website are::

• Generate consistent organic traffic
• Collect more leads from search engines
• Increase brand awareness
• Cost effective solution to paid advertising
• Accelerate business growth
• Builds trust and credibility

Types of Tourism SEO

It is important to understand different types of tourism SEO to optimize your travel website effectively.

Tourism SEO can be divided into four major types.

1. Homepage SEO
2. Category and Destination Page SEO
3. Property Page SEO
4. Local SEO

Let’s look at each one in more detail.

Homepage SEO

To optimize your home page for higher search engine visibility, it should contain the following:

• Images and videos of properties and people
• Details about special deals and discounts
• Top performing content from your blog
• Search bar
• Simple navigation
• Highlight the unique selling proposition of your travel business

Category and Destination Page SEO

Here are some of the best practices you need to follow to optimize your category and destination pages for SEO.

• Create a dedicated landing page for every destination, city or state
• Create a separate landing page for every area

Here is what your tourism website structure should look like.

Property Page SEO

When it comes to property pages, include specific information about properties instead of giving them generic information. Here are some of the elements your property page must have.

• Prices and availability
• Exact location of the property
• Facilities 
• User reviews and ratings
• Total capacity
• Detailed description

Local SEO

Local SEO can increase the chances for your tourism website to show up in search results when someone searches for it from your own country, state, city or area.

• Claim and optimize your Google My Business listing
• Online reviews and ratings
• Local listing
• Submit your business to online directories
• Online citation
• NAP optimization

How To Do SEO For Tourism?

Here is a step by step process to do SEO for travel agents.

Keyword Research

The first step to successful tourism SEO is to find SEO keywords for tourism. Start off by analyzing your competitors’ keywords. Which key phrases are they targeting? This will give you a better idea about what’s already working in your industry. Next, find location-specific keywords to target. This allows you to target local customers.

Don’t forget to analyze the search intent behind every keyword. Look at what’s already ranking for that particular keyword. If it is a video, you should create a video. If it is a how to guide, you should create a how to guide. There is also a seasonality element attached to the travel industry and you can take advantage of it by targeting the keywords that are in demand during a particular time period.

User Experience

Search engines like Google have started putting more and more emphasis on user signals. If your website visitors are hitting the back button and going back to search results a few seconds after landing on your travel website, this sends a clear message to search engines that users are not getting what they are looking for or had a worse experience. Search engines can use these cues to demote your website in search engines.

That is why it is important for your website to load quickly, have simple navigation and provide visual cues to guide new users through their buyer’s journey. The more time users spend on your website, the better it is for your search engine rankings. Make sure your tourism website is optimized for core web vitals and is mobile responsive.

Content Creation

When creating content for your tourism website, you should think like a traveler. Put yourself in the shoes of a traveler who is planning their next trip and look at your website content from that perspective. What information you might be looking for? What problems might you encounter? 

Your content should provide solutions to these problems. Include your target keywords in the title, meta title and subheadings of the content and break down your content into easily digestible bits with white spaces.

Build Backlinks

Once you have crafted the content, it is time to build backlinks to increase your chances of ranking higher on search engines. When it comes to backlinks, focus on quality instead of quantity. Relevancy and authority of the backlinks you build can have a huge impact on your search engine rankings. The higher the authority and relevance of the source you are getting backlink from, the more beneficial it will be for your tourism and travel business.

How do you optimize your Tourism website for search engines? Share your SEO process with us in the comments section below.

The post SEO For Tourism: Get Found And Attract More Perspective Travelers appeared first on Branex Official Blog.