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Why Corporate Video is Essential for Your Brand?

corporate videos

Video is a crucial part of your digital marketing strategy that has a real potential to boost traffic to your website, drive more engagement and eventually more sales. According to statistics, more than 90% of consumers prefer to consume video content on their mobile devices for a variety of purposes – entertainment and information. This is why video, be it live or pre-recorded video, is a great tool for businesses to reach their target audience and show them what you have in store for them.

Marketers put their best efforts into creating corporate video to educate their customers, show their offerings and promote their products. In fact, 91% of businesses are planning to use corporate video as an essential marketing tool in 2023.

Image Source:  wyzowl

Creating corporate video can strengthen your brand image, establish trust, and catch the attention of more interested buyers. If you are thinking of leveraging corporate videos into your content marketing strategy, here is an easy guide on how to make corporate videos and the benefits of creating corporate videos.

Let’s get started.

Benefits of Creating Corporate Videos for Your Business


Boost Conversions

Video marketing is undoubtedly a powerful strategy to attract your potential customers and convince them to convert. Videos are more engaging and reach more people. Those who view your corporate videos are more likely to become your customers. According to a survey, landing pages with videos can convert 80% more compared to those with no video content. Videos can boost your website conversion rate by helping your prospective customers better understand your products and services. According to recent video marketing statistics, 96% of customers watch explainer videos to learn about your brand, products and services. 79% of consumers say that corporate video convinces them to buy a product, download an app or software.  

Strengthen Your Brand Image

Corporate videos can be used to strengthen your brand image by sharing your company’s value, mission, and story. Corporate videos can be used to improve your online and offline presence. They can be used to clearly communicate the message you want to convey to the audience and

Increase User Engagement

It is interesting to know that videos can engage your potential customers 250% more than any other type of content. Corporate videos, if created well, can help you catch the attention of your prospects and encourage them to engage with your brand. In short, videos are the most dynamic way to engage your customers that will definitely motivate them to interact with your brand and give your products a try.

Market Your Products

Video is an excellent way to connect with your target audience and give them a clear idea about what type of products or services your company offers. With corporate videos, you can tell your audience what are the unique benefits and features of your products? How your products can solve your customers’ problems and how your exceptional services make your brand stand out.

Establish You as an Industry Expert

Corporate videos can be used to establish your brand as an industry expert. You need to focus on creating engaging videos that appeal to your audience and solve their pain points. For instance, you can create how-to videos and tutorials to help people understand how to solve a particular problem using your products. You can share important tips, step-by-step guides and other information that are relevant to your audience’s interests. This strategy will help you reach your target audience and establish you as an industry leader.

Create Qualified Leads

Corporate videos can act as a lead generating tool that are not only highly engaging, but they help you generate quality leads. Videos can grab the attention of potential customers and convey information in an engaging and memorable way. Furthermore, a corporate video can better convey your value proposition and help your audience understand the goal of your company.

You can generate leads by creating different types of corporate videos, such as product demos, customer testimonials, company culture video, webinars, and company events. This strategy will definitely help you generate high-qualified leads for your business.  

Increase Search Engine Visibility

Yes, corporate videos can help you improve your search engine rankings by driving organic traffic to your website. Google prefers video content and gives it higher rankings compared to other forms of content. This is why you see video results on the first page of Google.

You need to optimize your video well and choose the relevant keywords to increase your chances of getting higher rankings on the search engine page results. So, incorporate corporate videos into your landing pages to increase website traffic and improve your search engine visibility.

Boost Brand Awareness

If you have recently launched your small business and want to increase brand awareness, harness the power of corporate video. With corporate videos, you can reach a wider audience and attract new viewers to your website, social media pages, and app. In fact, it is one of the most important reasons to use corporate videos to entertain your audience and create an emotional connection with your target audience. For instance, sharing videos on social media platforms, such as Facebook, Instagram, YouTube, can help you build an engaged audience.  

Make Your Brand Memorable

Brands that use corporate videos to showcase products and offerings and explain their unique value proposition can easily create a positive and memorable brand image. You can create a memorable and impactful brand experience, and ultimately increase brand awareness for your business. By creating informative and entertaining videos, you can foster trust and make your brand a credible source in the industry. It will eventually increase the bottom line of your company.

Types of Corporate Video

·         Product Videos

·         How-To Videos

·         Explainer Videos

·         Case Study Video

·         Company Culture Videos

·         Company Event Videos

·         Behind-the-Scenes Videos

·         Animated Videos

·         Influencer Videos

  • Product Videos

Product videos are one of the most important types of corporate video that are created to define the benefits and unique features of your product. Today, many ecommerce companies, tech brands and mobile app development companies are creating product videos to demonstrate how the product works. It can be used to describe how the product can help customers to solve their pain points.

  • Explainer Videos

An explainer video is used to represent a company’s product or service and share essential information that help users understand how your brand can actually help. You can showcase how a product works and how to make the most out of its features.

  • How-To Videos

The goal of how-to videos is to educate your potential and existing customers and help them solve their problems. Whether you share tutorials, training, or step by step guides, a good how-to video can help the audience learn a particular topic or skill set.

  • Case Study Videos

A case study video is an important type of corporate video that marketers create to show how a product or service helped the specific problem of real customers. Basically, in case study videos, marketers share customer success stories to build trust and add authenticity to the digital marketing efforts. In case study videos, you can show the statistics, figures, graphs and focus on the benefits of the product.

  • Company Culture Video

Company culture videos play a great role in attracting new talent by showcasing your value proposition and how your business functions. A survey suggests that 77% of job seekers want to know about the company’s culture before applying for a job. A company culture video is a great opportunity to show your corporate values, highlight office perks and show the laid-back, friendly atmosphere.
  • Company Event Videos

A survey conducted by Bizzabo suggests that arranging company events can help brands build strong connections with investors, stakeholders, prospective and existing clients. Whether it’s an annual event, charity event, conference, product launch, staff training, sporting event, themed party, a company event video acts as a great promotional tool for your business. It highlights your company culture, values, and brand personality. So, make sure to choose a professional digital marketing agency in Dubai that can make a quality event video for your brand and maintain your high standards.

  • Behind-the-Scenes Videos

Many established brands are using behind-the-scenes videos as an important marketing tool that can help them increase user engagement. A behind-the-scenes video is a perfect way to show your followers and fans how your products are made and how your team works. It can humanize your brand, show the authentic side of your company, and make your brand unique.

  • Animated Videos

Animated videos are used to catch the interest of your target audience and highlight the key points of your company, service, or product. An animated video not only engages your customers but persuades other people to make a purchase decision. Including animated videos on a landing page is a proven way to increase your website conversion rate by 80%. A design agency uses illustrations, drawings, and computer-generated effects to create animated branding video.

  • Influencer Videos

Many brands integrate with industry influencers and create video content to promote their products or services. Whether it is unboxing video, product placement, product review, tutorial video or vlog-style video, influence videos can attract your target audience. An influencer video will work as a promotional video as it allows you to reach thousands of new fans and amplify your brand exposure. In fact, it is the best way to improve brand awareness and boost your conversion rate.

Creative Corporate Video Ideas

Here is a list of some creative corporate video ideas that you can use for your next branded video.

·              Share your brand story

·              Employee Testimonials

·              Customer Testimonials

·              Introduce Your Team

·              Cover Company Events

·              Host a Webinar

·              Announce Product or Service Updates

·              Show Your Company Values/History

·              Share How-to Guides and Tutorials

·              Demonstrate How Your Products Work

·              Show Behind-the-Scenes

·              Show Your Services in Action

·              Explain Your Sales Process

·              Q/A Session

·              Interview an Influencer

·              Share Your Awards and Achievements

·              Onboarding Video

·              Social Media Teaser Trailer

·              Livestream Videos

·              Podcast Videos

·              Video Series

·              Documentaries

·              Internal Training Videos

Final Thoughts

All in all, corporate video is the most powerful tool to promote your brand and communicate your message in an engaging way. Corporate videos are used to drive brand engagement and increase conversions. It is the right time to integrate corporate videos into your content marketing strategy. It is a perfect way to establish your brand identity, promote your products or services and build trust. A web design company can help you create corporate videos for your brand and reach your target audience.

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