Have you ever dreamed of starting the next Amazon? Of course, there is no harm in dreaming. But dreams without action won’t do you any good. If you want to become the next big thing on the internet, it is necessary that you take care of a couple of things first.
Starting an eCommerce company doesn’t take much effort either. If you’re familiar with WordPress, you can learn a few things on YouTube about WooCommerce or BigCommerce and launch your eStore. If you don’t, then there’s always an option to hire an agency that provides eCommerce website development solutions.
In either way, you’ll be able to create a store. But if you won’t do the necessary things, it will be challenging to stand out from the crowd.
Here are seven must-do things after you launch your eCommerce store.
Your new site is up & running.
You’ve invested a lot of time, energy, and money on the website.
The next wise choice is to set up a backup plugin and ensure that everything on the store remains safe and protected.
The internet is full of crashes and security breaches. What you need to do is to install a security plugin that will take regular backups of your website. This will keep your mind at peace in case you lose your website. Having a backup will enable quick recovery, thereby reducing the risk of losing customers and creating a bad reputation.
In fact, it is the most logical thing to do after you’re done with the website.
Say you went to your brother’s cupboard to find a pair of socks. But when you opened the cupboard, it was like you just opened a rubbish bin full of trash. From one end, there were shoes; on the top, there were boxers, and right at the bottom, when you pulled the shirts, everything collapsed. Will you ever go to your brother’s cupboard again? I am afraid not.
A similar thing happens when you create an eCommerce website. Once the website is completed, you need to store all the links in an organized manner. An XML sitemap is something that gives Google a clear picture of what is the structure of your website.
There is a slight chance that your brother might force you to find another sock from the cupboard, but once Google figures out that your sitemap.xml file is not organized properly, Google will not bother to visit again.
A well-organized sitemap.xml file helps Google to index your page better.
A good thing about WordPress is that you can install the Google XML Sitemap plugin, and everything will be taken care of. It’s like screaming out loud, “Hey Google, notice me!”
The first aim of any eCommerce website is to increase traffic on the website.
One of the fastest ways to do it is to promote your brand on social media.
When you know the best time to post on social media, it will be easy to reach millions of users on social media platforms.
Take advantage of the audience. It’s time to engage with all your Facebook friends and Twitter followers and tell them about your eStore.
Post beautiful pictures of your brand on Instagram, share videos on YouTube and let the people know that you’ve launched an amazing eCommerce website.
Whether you are a startup or a well-established business, in either case, you need to be aware of your brand mentions online.
A tool like Google Alerts enables you to know exactly when you are mentioned on the internet. When you track your brand mentions, it gets easier to communicate with the customers.
This feedback is critical for your brand. You can take this feedback and improve your brand. And if people are happy, you can keep doing what you are doing in the first place.
Moreover, you’ll know which of the things are liked by people and what you can do to improve them.
If you are serious about getting your name across the internet, take help from a free press.
If you sign-up with HARO, you’ll get questions from journalists every day.
When you answer those questions, it will give you free publicity. When a detailed answer engages a journalist, they might contact you for your services.
This will give you a chance to exchange a link with big brands.
Permalinks are those links that Google uses to recognize various pages of your website.
If you try WordPress default permalink, that won’t be a smart choice because it’s not SEO-friendly.
After all, who will prefer “yoursite.com/?1237”?
Instead of leaving everything on default, it is your time to step-up and make the eCommerce store links relevant.
Google is more inclined towards relevance towards customers. So, in that case, a link like “yoursite.com/flower-gift-combos” is more relevant to the user and Google will treat it with respect.
If you think that launching an eCommerce website is the hard part, then you are at a loss.
Developing an eCommerce website is the easy part.
The hard part is to produce relevant content that engages the customers and keeps them coming back for more.
No one loves a boring website.
If the product descriptions on your eStore are boring, who will read them?
Make it humorous, make it relevant, and make it relevant to the user.
You must test landing pages, product pages, and even the emails and see which content is grabbing the attention of customers. Highlight that on the website.
A product idea or a set of products might motivate you to start an eCommerce store. But the real thing on an eCommerce website is sales. If there are no sales, there is no point in running the business.
Use all your resources. Spread on social media like ants. Listen to every complaint and transform an annoyed customer into a lifelong fan.
There are thousands of eCommerce stores out there, which means there is a huge opportunity for your eStore to generate great sales. Now, the only question that remains is that, are you willing to do everything to generate leads on your store?