A logo designer has in-depth knowledge of fonts, colors, symbols, icons, and the latest design techniques that help them understand the type of logo you need for your business. An experienced logo designer knows the secret recipe of making a logo unique and attractive. With a single picture or symbol and a high dose of creativity, a logo designer can create a logo design that speaks volume of your brand.

A professional logo design team can better understand how to give your business’s mission and vision to life and create a modern logo. By using simple illustrations and symbols, they can attract buyers and deliver a timeless logo.

In this blog, I have compiled a list of the famous logo designers and their amazing logo designs. Let’s check out the top 10 famous logo designers of all time and their iconic work.

1.       Paul Rand – IBM
2.       Rob Janoff – Apple
3.       Carolyn Davidson – Nike
4.       Paula Scher – Citi
5.       Ruth Kedar – Google
6.       Saul Bass – Continental Airlines and United Airlines
7.       Aries Moross –
8.       Chip Kidd – Amazon
9.       Peter Saville – Calvin Klein
10.   Michael Bierut
11.   Max Miedinger – Panasonic

Top 10 Famous Logo Designers

1.       Paul Rand – IBM

Paul Rand is one of the most influential and famous logo designers worldwide, famous due to his impressive graphic design and visual identity work. He was a founder of the Swiss Style of graphic design, which solely emphasized functionality and clarity. With his visual arts and commercial design skills, colorful combinations, and amazing typography combinations, he has created a long-lasting impact on the graphic design industry.

Image Source

He has created many modernist style magazines and book covers. Logo designing is one of the strong attributes of Paul Rand and known as a master of typography and corporate logo designs. He has created many instantly recognizable logos, such as IBM, UPS, ABC, Enron next, – to name a few. Paul Rans was truly a legend of the graphic design industry and his work created a long-lasting impact on the field.

2.       Rob Janoff – Apple

The creative mind behind the Apple logo is Rob Janoff, who has set the trend of mediumistic logos in the world of technology and communication. The Apple logo has created a lasting, memorable impact on the consumers and has become one of the most recognizable logos in the world. Though the logo has been redesigned several times, the form remained the same.  

Image Source

Rob Janoff has also designed logos for Kodak, AT&T and received the AIGA medal and the highest honor from American Institute of Graphic Arts. He is running his own studio, Rob Janoff Studio and is taking many graphic design projects.

3.       Carolyn Davidson – Nike

Carolyn Davidson is a famous logo designer who is best known for designing a distinct swoosh logo of Nike. She was paid $35 for creating this iconic logo when she was a university student. She was the one who portrayed the symbol of positivity and delivered emotion in the logo. Davidson was inspired by the wing of the Greek goddess of victory. The check mark shape logo is dynamic, athletic, and graceful, indicating speed and movement.  

Image Source

In addition to the Nike master logo, Davidson has designed amazing logos for different companies. She is currently working as a founder of the design firm, Carolyn Davidson Design.

4.  Paula Scher – Citi

Paula Scher is one of the most famous logo designers in the world, considered as the master conjurer of the instantly familiar. She was the one who introduced pop culture and fine art in her work. Her eclectic approach to typography is highly influential and her brand identity systems, promotional materials and packaging designs have gained significant popularity.

Image Source

Scher designed many graphic identities, including Citibank, Tiffany & Co. and corporate identity materials for Coca-Cola, Bloomberg, Microsoft – to name a few. She has worked as an art director for different firms and co-founded the design company Koppel and Scher.

5.   Ruth Kedar – Google

Ruth Kedar is one of the influential logo designers, famous for creating the legendary logo of the search engine giant Google. She is an art director, hands-on designer with extensive knowledge of creative design elements and a sophisticated aesthetic sense. Kedar created many innovative solutions that deliver truly memorable branded user experiences.

Image Source

Ruth Kedar designed the Google logo using sans serif typeface, colored in a rainbow of colors, which represented the diversity of information available on Google. She has also designed book covers, posters, and many other graphic design projects.

6.  Saul Bass – Continental Airlines and United Airlines

Another well-known designer who is famous for making revolutionary changes in the graphic designing industry. Saul Bass is famous for his amazing logo designing skills, unique and minimal style, and iconic creations. He has created many master logo designs, including AT&T, United Airlines, Kleenex logos and many other iconic corporate logos.

Image Source

Bass’s work is characterized by its simplicity, clarity, and use of symbolism. He was a master of typography and used it to great effect in his logos. He was also a pioneer of the use of animation in title sequences for films.

7.  Chip Kidd – Amazon

Chip Kidd is considered as one of the most famous graphic designers, best known for his amazing book covers for graphic novels. If you are wondering who is the mastermind behind the famous Jurassic Park logo, Chip Kidd is the answer. The logo is a true depiction of creativity and legacy. His design portfolio includes many big names in the industry, such as Amazon, Columbia University Press, Grove Press, Farrar Straus & Giroux.  

Image Source

In short, Chipp is the iconic designer in the book cover design industry who created many playful designs. He worked as an art director for famous magazines and designed book covers for many famous authors.

Kidd is well-known for using irony, humor, and surprise to create designs that are eye-catching and thought provoking. He has the ability to create visually striking book covers, logos, packaging and advertising materials with his creative design process and typography. He is the author of many books and his innovative and playful work is creating a major impact in the industry.

8.   Peter Saville – Calvin Klein

Peter Saville, one of the creative designers in the music industry, known for designing minimalist and experimental designs.
He is the master of using typography and photography in innovative ways. Saville is famous for designing the most iconic record sleeves for Factory Records artists. His designs are inspired by art history, philosophy, and current events.

Image Source

He has also worked in the fashion, advertising, and architecture industry. He is the creator of the famous Calvin Kelin logo. Saville has also worked on a variety of other projects, including Pringle, EMI, Selfridges, etc. In 2022, Saville was awarded a CBE for his services to design.

9.  Michael Bierut

Michael Bierut is the most iconic logo designer who is well-known for his branding, identity, and environmental graphic design projects. He is one of the partners of a famous design agency Pentagram.

Image Source

He has completed branding and identity design projects for many established names in the industry, such as The New York Jets, Walt Disney, Saks Fifth Avenue, The Council of Fashion Designers of America. He has also created designs for many magazine billboards.

10.   Max Miedinger – Panasonic

Image Source

Max Meidinger is a prominent name in the graphic design world who has made many significant contributions to the design industry. The legendary typographic composer has worked with many advertising and publication companies. He has designed logos for many established enterprises such as Motorola, Panasonic, Harley Davidson, to name a few.

Wrapping Up 

This is the list of the best logo designers who are famous due to their exceptional design skills and creativity. Choosing the best logo designer for your project is no easy feat. With the help of a logo design company in Dubai, you can find the right logo designer for your business and get a professional logo for your brand. 

The post The Masters of Branding: Top 10 Famous Logo Designers appeared first on Branex Official Blog.

As humans, we are hard-wired to look for patterns in everything. So, when it comes to designing a logo, it is natural to look for identifiable trends.

But on the same token website owners often get confused about whether the trend actually exists or not. This is where we step in. Branex – a logo design agency in Dubai is here to discuss the logo design trends 2020 that will help you differentiate from your competitors.

1. Responsive design

As we approach 2020, it is necessary that we take some of the previous trends with us. One of the logo design 2019 that will stick is a responsive design. There are and will always be devices that will share your brand space. So, it is important that you design logos in a way that they look good on different screen sizes and devices.

It is not just about the scalability; a truly responsive design will vary based upon the information of the user. For instance, when the user is signed-in, it will be different and when the user is signed-out logo will differ slightly.

2. Clean logos

Some design trends are considered evergreen. Something like simplification which has been a core trend fora few years is not about to change anytime soon. The reason behind is that simple shapes are considered more impactful.

A simple logo will reveal all the details and meaning for the brand in the most basic manner. Any other intricate details will disappear. Just like in the logo above the text and even the small symbol depicts what the brand is all about and everything else remains hidden to the common man eye.

3. A Twist in Geometric Logos

At times a geometric design is labeled as unfriendly, cold and even a style that tries hard to dominate. This doesn’t mean that the logo design trend will be forgotten in the year 2020. In fact, a different approach will be followed.

A good twist is going old-school. No colors with a new shape. You might try using light colors with geometric shapes and playing with the thickness of layers. This is one sure-shot way that will continue in 2020.

4. Multi-layered Graphics

In a way, this might feel a contradiction with the first trend, but multiple-layers is a trend that is quite as essential as the previous trend. Some of the core benefits of using a multi-layered graphical logo are the details that we include is the geometry and the shapes that we use. Another is about colors.

The only problem that a brand might face is that at times, the background might feel indecipherable. Moreover, additional layers typically damage the legibility of the dominant top layer.

5. New Angle to Color psychology

The colors actually give meaning to your brand. When used smartly, they can establish a reputation of your brand conversely if they are used in a negative sense, they can damage your reputation too.

In the previous year, colors were used randomly, but when you are moving ahead for logo design 2020 the colors must be more organized and well-planned.

6. Negative Space

Imagine the Google Fi logo. You can feel that something is missing in the logo, but the logo is complete. It carries great deal importance inconveying a good brand message for its users.

7. The Minimalistic Logo Trend

Minimalism is not just a trend for website design, it is of vital importance when designing a classy logo in 2020. The brands understand that people are now more comfortable with a simple logo with an impactful message. So, it is essential to remove the unnecessary elements in the logo and keep it memorable instead of making it complicated.

The End

Whether you are a startup or a well-established business, 2020 is the year in which you can change the reputation of your brand. And you can begin that by developing an enticing logo. Let us help you design a memorable, impeccable logo for your brand that will be remembered for generations.

The post 7 Most Dominating Logo Design Trends You can’t Resist in 2020 appeared first on Branex Official Blog.

Superman was my first childhood superhero that gave hope in tough times. I was fascinated by his powers.

How can someone be so powerful?

The ability to fly at lightning speeds, eyes that shoot a laser that cuts through anything and the strength of a thousand locomotives that can beat anyone in the universe.

If you’ve started following Superman comics or movies in the past 30 years you might be surprised to see the first Superman identity that appeared in the comics.

This is how it all started in 1938.

Shocking, right?

Since then the logo has been updated25 times in its 75-year history to match the tastes and design language of the era. However, all the changes were mostly stylistic and did not impact the visual metaphor of the logo. Despite all the iterations, the Superman emblem has always remained the same: the letter “S” inside a shield.

What can we learn? 

Although Superman logo received scores of facial uplifts– the letter “S” enclosed in a shield has always been there from the first logo till the last.

Why?

It’s Superman’s identity.

The “S” in the shield has been registered in the minds of the audience. Overhauling it would be the end of Superman. The character might become far more exciting and superior, but he won’t be Superman.

That’s why whenever you hire a professional logo design agency to craft a logo for your brand, it’s necessary to see whether they will be able to align your brand values consistently.

Let’s talk about the transformation Superman’s logo went through.

The Grand change in Superman logo

There were four iterations between 1938 – 1940, but the first significant change in Superman logo was made in the year 1941 when the colors were switched. The inner shield went jet black, and the border of the shield was made yellow.

It was an abrupt change, so Superman fans didn’t fully accept the change with open arms. They started hating it. Which is why the logo was reverted to its original color the next year.

What can we learn? 

As designers, you have to come to term with the fact that your work will receive criticism. There might be times when you burn the candle at both ends, but still, your client will not be happy. And this will frustrate you.

Let me tell you this. To succeed as a designer, you must understand the needs of your client. Set up a meeting and brainstorm ideas, concepts and ask them what they are looking for in the finished logo?

Now, let us examine the individual elements of the Superman logo.

• Shape

The first superman logo was encapsulated in a police shield. However, in the year 1940, the shape was changed to a diamond. Maintaining the letter “S” at the center of the Superman symbol. Throughout the ‘40s, apart from some minor changes in the shape, the diamond shape was retained.

What can we learn? 

Since diamond shape was working well, no one thought of changing or replacing it all.

Also, that is what you need to do as a designer. Project after project, some things might turn out to be good for you – retain those things. For instance, if you’re facing issues with the design brief, make a template that covers all the necessary elements and uses that with a little iteration with every other client.

There is no harm in using what is working for you. If the website design is enticing users, it’s not necessary to change it or redesign your marketing collateral or website. I am telling you this because one of my friends is a fanatic when it comes to website design. Out of nowhere, he plans and redesigns his website. I am still unable to understand why he does that.

• Color

Since it’s inception, Superman was seen in the same old clothes with Red and Yellow. The Superman logo went back and forth between Red on Yellow and Yellow on Red. The first diamond shape introduced a Red outline around the letter “S” with a Black diamond outline along with Yellow color. (Check the Grand Change subhead).

In 1948 the logo was changed with Black “S” with a white background. In 1996 the Superman emblem was iterated to Red on Black. Despite these occasional deviations, the logo always returns to its classic color scheme.

What can we learn? 

Not everything will work all the time. It is okay to shovel the old concepts in the ground.

One concept might work with one client but not with others. If you’ve developed some theories, it is necessary that you upgrade those concepts from time to time. There is no room for slow-moving designers. Either grow your skills or stay in your cocoon for the rest of your life.

• Fonts

The “S” symbol in the logo has no specific font. The style changed depending upon who drew the Superman logo. At times, it was rounded, other times it looked like a figure 8,  and sometimes it is an angular slash of three lines.

What can we learn? 

Just stick to 1-2 fonts in your website. If you use more fonts, it will confuse the audience.

• Inspiration

The colors of the logo were kept simple because Red and Yellow colors were easy to print in old printing presses, and the colors suited the personality of the Superman character. The creators used the letter ‘S’ which symbolize his name and diamond is the representation of his impenetrable skin.

What can we learn? 

Inspiration can come from anywhere. Keep a notebook with you at all times. Whenever you feel something is worth jotting down, note it down. Try to merge more than one ideas and see what you can come up with

• Trivia
  

• The first Superman logo appeared in a serial that ran for a short time in the forties.
• Do you know that the curve in the logo depicts Superman’s muscular physique?
• It was the film that changed the meaning of the letter“S.” It represents Kryptonian family crest (The House of El)

Conclusion

The Superman logo is one of the most iconic and most recognizable logos that not only appears on Superman’s chest, but also shirts, hats, and household goods. The image is widespread across the globe.

At this point, the logo has become so iconic that no artist would even dream of altering anything. That’s the thing about designing. The design world is full of clichés. So if you want to come up with a truly epic design, take notes from the “What we can learn?” and go sink your teeth in your designs.

The post Design Lessons We Can Learn from 75-years of the Evolution of Superman’s Logo appeared first on Branex Official Blog.

“No.”

*dog bites*

“I thought you said your dog didn’t bite!”

“It doesn’t. That is not my dog.”

That’s the power of asking the right questions. If you ask the wrong questions, you might end up in a similar situation.

Whether you need an attractive logo designed for your business or you want to redesign the old boring logo, hiring the right logo designer is the ultimate key. Be it a freelance logo designer or a design agency; there is a process that you must follow to hire the perfect designer.

To achieve this goal, you must ask the right questions from your potential logo designer. Not every designer will be the right fit for your business; that’s why asking the right questions will help you get the best people on board.

Read More: Incredible Logo Design Trends in 2019

When in doubt, ask these questions to know which designer is best suited for your business.

• How much relevant industry experience do you have?

Words are cheap; experience is grand. A logo designer’s portfolio is enough to judge the skill set of the potential designer. Does the logo designer have work samples from your industry?

The relevant industry experience is essential to consider before making the final hiring decision.

The best of many designers have work experience from various industries. The vast experience shows that the logo designer has a knack of creativity and curiosity to expand its skill.

• Can you provide some references?

Nothing is more assuring than speaking to a satisfied client.

Sure, first impressions matter. You might be impressed by the work of the designer but how the designer communicates, respond to criticism, delivers on deadline can only be revealed by a previous client.

A professional logo designer will gladly give out references without any hesitation. However, if the logo designer is making an excuse, it means there is something black in the lentil. Raise the red flag and inquire why the designer is not giving references?

• How much will you charge based on my requirements?

A freelance logo designer will charge differently for every project. It can be a flat fee or per hour fee. Before talking to a designer, it is a good idea to check the market rate and compare them with the designers’ rate.

It is crucial to understand how much the logo designer will charge. You don’t want to underpay or overpay the designer. List down your requirements and ask the designer how much will he charge for each?

When you clarify everything right in the start, it will be easy for you to decide whether you have the right person in the room or not.

• What information do you require from us to get started?

Every business has its requirements. A designer needs everything to abut the brand before he can come up with something genius.

Don’t judge a person by his answers, judge him by his questions. If the designer is not asking anything or just inquiring about payment, stand up, and leave the room. The designer is not for you. Alternatively, if you’re taking the interview, ask them to leave, cause leaving, in that case, might be a little awkward.

Ask them what specific information related to your business will help them create a masterpiece. You can try out giving out a random project and ask them if they have any questions about the project.

• What is your final price and are there any additional costs?

Mostly, the freelance logo designers ask for an additional fee for revisions. That is why it is essential to ask before what is the final price for everything and what is included in that price.

Don’t forget to ask if the price includes the final artwork files in all file types, as well as 100 percent ownership of the copyright.

You might also need social media branding, and in that case,  what will be the additional charges? Often you will receive a specified number of revisions, with additional rounds costing extra.

• What is your estimated timeline for each project?

A fundamental question that will eliminate many confusions. During the initial pitch, the freelance logo designer might quote a vague timeline. Ask them if the deadline is realistic. Moreover, how much extension is needed if things go south?

Just make sure that you’ve provided complete details regarding your brand and then ask them about the actual timeline. Make sure you provide full information regarding your needs and then ask for a timetable for your specific project.

• What about concepts and revisions?

An essential question to ask a freelance logo designer. How does a particular designer work in terms of concepts and revisions? What will be included in the initial quote and how many ideas can be added without a fee and what will be additional charges for changes?

The answers to all of these questions should be outlined in a logo design brief, which keeps the project on track.

If you have a clear picture of what you want, you can quickly get the most out of the designer without asking too many questions.

Conclusion

As you can see, the best qualifying questions don’t have to be complicated. They are designed to help you quickly and efficiently eliminate designers that are not a good fit and highlight those that are worth exploring and establishing a relationship with to work on your logo project.

By no means are these the only questions you should focus on, as every situation will have some project-specifics that will need to be addressed, but these are a great foundation to use as you begin the hunt for the best logo designer.

The post 7 Questions to Ask Before Hiring a Freelance Logo Designer appeared first on Branex Official Blog.

The conversation between the two started off as a heated debate which didn’t take long to descend into a very relaxed conversation. Finally, we realized that our beloved CEO has finally managed to explain to our client that his idea of a logo has gone obsolete a long time back.

On asking where he got his inspiration from, James revealed that he was reading a blog on some of the cool logo design trends being discussed in the market. Technically, it wasn’t his fault as he took his inspiration from an article which got published back in the year 2016. His source was outdated.

As a robust design firm, we often come across such individuals who are eager to get a logo designed which is either obsolete or irrelevant to their brand. Since such occurrences are now becoming quite a norm, we desperately felt the need to write this incredible article on some logo designs which are going to become a trend in the coming year to give you a heads up. Here are some Logo Design Trends to consider in 2019 for your upcoming design venture.

Some of the Best Logo Design Trends in 2019 Enabling Businesses to Gain Success

Geometric Simplicity

Geometric simplicity is one of the most trending ways to captivate your customers. There are several emerging apps communicating the value of geometric shape and design. Despite the fact that this technique is incredibly simple, it has gained considerable traction by audience around the world. It promises limitless possibilities and introduces a next level diversity to customers. If you are an organization with a maxed-out target audience, introducing geometric simplicity in your business doesn’t sound like a bad option.

A leading example of geometric simplicity in logo design is none other than Zendesk.

Humorous & Funny Logos

Every trend can fadeout but those which incorporate the element of fun and humor as a part of their design strategy tend to live longer. Twisting the visual elements or playing around with the context significantly adds a bit of an intriguing factor, piquing the curiosity of audiences to wonder what the brand has to offer. You can hide a meaningful message behind your logo in an artistic way, and in fact, create a remarkable image of your product so it communicates your business value to a global audience.

 Here’s an example of how Valigator twists an alligator into an ‘@’ symbol giving a funny meaning to its brand.

Deep Metaphors

The year 2019 marks the time when visual designers would push metaphors to unprecedented limits. Although, metaphors are certainly not a new concept to the world of designers, but as the curiosity of the audience is increasingly expanding, it has become a renowned logo design trend in 2019. The design community has welcomed the in-depth value of metaphor utilization in their logo designs as a focal point which communicates deep creativity. It is a by-product of innovative exploration. The year 2019 is perceived to be the year of thoughtfulness and cleverness. Deep Metaphors can add more value and depth ina logo than visuals can accomplish on their own.

The logo illustration above represents a tree branch network communicating the value of Kumu.

Introducing Classicism

The transformation of complex classics into incredible designs is one of the design trends taking its toll in 2019. Engravings and drawings are the two basic classicism styles which can be combined into a modern logo design. Classicism is a lucrative option for businesses that are artistic in nature. Besides, your audience will have a different perception of your business and are more prone to looking at your business in a completely unique way. When discussed with other entrepreneurs, it was identified that such classicism can incredibly result in becoming the leading cause of brand awareness for some organizations.

Here’s an example of what classicism looks like when submerged with different logo designs.

Energetic & Funky Styled

Having a bit of a funk in your design can hurt your brand values but having it all over your brand will really get your business talking. They say if you are planning to go bold, don’t hold back; just step right in and declare your message out loud into the world. Tipsy Tankard is a renowned pub which markets its brand value using a funky giraffe wearing a bow tie and enjoying his margarita in peace. Isn’t that just too cool to be an offer? I find it pretty amusing.

The Overlapping Effect

They say overlapping shapes will turn big in the days to come. 2019 will see the overlapping effect in logos become a popular working strategy. Using vibrant colors in logo designs will turn each logo into an original and eye-catching solution. The overlapping effect is an interesting trick that can promote your brand as a powerful rebranding solution. It adds a meaningful element to your overall brand and website. Here, take a look:

Concluding Thoughts

The world around us is changing dramatically, and each day brings a new fold that’s transforming how we perceive things. We used to rely greatly on static components and 2D designs as an integral part of our website aesthetics once; however, today, we are much more predisposed towards the thought of introducing 3D models and immersive elements so our business can talk to the clients.

Above discussed are just a handful of sweet logo design trends that can sell your business in the year 2019. Branex is a design and development company that offers excellent value to its logo design customers! Do you have something big in mind for your next entrepreneurial flair? Well, wait not, send us a form and we will help you realize your aspirations.

The post Let Your Brand Thrive with these Incredible Logo Design Trends in 2019 appeared first on Branex Official Blog.

“The goal of doing business is not to convince customers to do business with you, it is to convince them to only do business with you.”

We often find ourselves wondering what makes businesses yield the strongest possible outcome? For a business to capture the attention of a major audience, the idea is to deliver an impactful message using a par excellent brand identity.

One way of doing it is to leverage the influence of symbols in logo design. In my experience, a logo for a company plays a far more significant role than modern day entrepreneurs perceive it to be. You know what they say, a strong logo design can leave a subconscious impact on the customer’s mind.

Modern day businesses are more inclined to the idea of introducing business solutions that communicate with the audiences at a personal level. How do brands achieve that level of communication? They create a winning logo that sends the right message through and through.

How Important is A Logo for Most Corporate Businesses?

Researchers C. Whan Park, Andreas B. Eisingerich, and Gratiana Pol conducted research where they studied the reactions of more than 450 respondents on 77 brand logo designs. And, here’s what they deduced :

“The enhanced identification benefit offered by a brand logo (in other words, making it easier to identify a brand in the sea of competing offerings) has no significant impact on customer brand commitment and only a small impact on the company’s financial performance. In contrast, when they express a brand’s symbolic, functional or sensory benefits, logos have a significant positive effect on customer commitment to a brand; and thereby a significant impact on company performance in terms of revenues and profits.”

One of the most powerful elements that can go a long way towards communicating your brand identity to your customers is a symbol marketing your brand. When used for the right purpose at the right time, symbols extend their reach even beyond the logo to make businesses reach unparalleled heights of success.

After all, the ultimate objective of your business activities is to bridge the chasm between business and customers. The idea is to connect the two using a visual shorthand.

The Power of Symbology

The origins of symbology date back to the ancient times.

We often wonder what intrigued archaeologists to delve into the murky depths of the Egyptian pyramids to explore and learn more about lost civilizations.

If it wasn’t the hieroglyphic content inscribed within their walls!

But when we ponder over the pedigrees of these symbols, we realize that they go farther than the Egyptian era. Some claim that symbols precede the first words ever written. Some claim that they came into existence with the establishment of religions. The Cross of Christ, The Laughing Buddha, the Star of David and so on… all this goes to depict that impactful messages were previously communicated leveraging the power of symbology.

In other words, even the divine worlds communicate with us not through words, but through the complex yet the simple science of symbology.

But over the last century, the use of symbols has shifted from politics, heritage, and religion to corporate branding. Half a decade ago, the world witnessed an awe-inspiring innovation in the world of industrialization.

The rise of industrialization gave birth to corporate businesses and eventually, the concept of branding made its presence known. The purpose of using symbolism in logo designs was to ignite the essence of connection between the user and the product. The idea was to foster brand loyalty.

The concept groomed in time and the early 60s saw the shift of symbolism in branding from packaging products to pop-culture. Gradually, it started seeping into other uses and before we knew it, every other product started telling little brand stories of its own.

The Significance of Symbol in Branding Businesses

What makes a symbol unique? Symbols became a carriage of communication. They blow an essence of meaning in the product or service marketed. They cultivate an understanding of what the person can hope to expect upon encountering the brand.

While most companies believe that simply displaying the name of their organization helps them communicate their businesses better, some brands have gained immense fame using the power of symbology. Nike Swoosh and Apple are splendid examples of symbolic logo design.

There is no denying the fact that a symbolic logo design becomes the pictorial representation of the company. A powerful symbol can be capitalized on as an instrument to spread the awareness of the product or service sold by the enterprise. We use symbols to share our thoughts and beliefs.

According to Joe DePaola,

“They are mini-billboards of our thoughts, feelings, emotions, and values, they serve a shorthand method of communicating at a glance something which could take several sentences, pages or books to explain in words”

Just think of McDonald’s. Every time we drive by the highway, we come across the Big, bright, and inviting golden arch of McDonald’s. Do we often find ourselves questioning the purpose of the billboard or does that M develop a feeling of a pit-stop where we can relax and settle, have our favorite BigMac, and a chilled coke?

But, the conspicuous and ubiquitous symbol isn’t the only philosophy that stands behind McDonald’s formidable success. There lies a mix of other branding strategies, such as a catchy jingle, the colorful theme, delicious meals you have become so familiar with, and your very own clown star, Ronald McDonald!

Want to Add an Effect of Symbolism to Your Logo? Talk to Us

Though, every time we come across any of the McDonald’s arches, whether on a food box, at the back of a car, as a standalone billboard or a wall, the symbol sends a positive message of a palace replete with cheerful couples, boisterous little kids running around and scrumptious meals.

Now Here’s the real question. How can you create a symbol such as the McDonald’s Golden Arches to brand your own business? McDonald’s doesn’t need a tagline or explanation, it doesn’t entail pondering; the first sight of the symbol instantly sends a clear message.

Choose a Symbol Which Dictates Your Brand Story

Every business must walk through several corridors, climb many mountains or defragment every bit of their operations to reach where they stand now. As the owner of a brand, do you think you can articulate your struggles using just a logo?

Perform an adequately extensive research on other businesses which have conveyed conventional values using just their brand logo. You can find several examples in the market.

For instance, the Adidas logo design contains three stripes which are shaped in the form of a mountain. It delivers a message of how athletes have conquered mountains with the help of Adidas products.

Another example which I can quote is the particularly stylized heraldic trefoil of the Girl Scouts logo. The three leaves trefoil represents their three-fold promise:

“To serve God and my country, to help people at all times, and to live by the Girl Scout law.”

Some Interesting Examples of Logos Delivering a Powerful Message through Symbolism

VAIO

Headquartered in the Azumino City, Japan, VAIO is one of the world’s most renowned laptop manufacturers. Indubitably, VAIO’s technology exceeds expectations by delivering best-in-class products. One of the most intriguing factors that played a magnanimous role in branding the product line was their technically sound logo.

VAIO’s logo design in itself represents the integration of analog with the digital technology. In the first part of the logo, VA represents an analog wave, while the part IO represents the only language comprehended by machines, the digital binary code 1 and 0.

NBC

We all watch television and one of the most colorful channels we come across on the television networks is NBC. NBC has a very powerful logo design that represents a peacock. Yes, if you scrutinize the white spaces, you will find the hidden beak in one of the vibrant leaflets of the NBC logo.

The grand purpose of publishing a colorful peacock as a channel logo goes back to 1956. Since NBC was one of the pioneering channels to launch colored tv programs, it wanted to show the world that they offer a colored channel, and hence used the symbol of a peacock to send the message loud and clear into the world.

Baskin Robbins

Baskin Robbins is one of the world’s largest ice cream chains with over 7,800 retail shops across the globe. What makes Baskin Robbins the most recognized ice cream chain is the number of ice-cream flavors it has to offer to its customers. But, do you ever wonder how many flavors Baskin Robbins serves to its customers?

The answer lies in their business logo design. The BR logo does not only represent the BR for Baskin Robbins, but the pink part of the logo is a two-digit number, 31. The very number of flavors you can hope to find at Baskin Robbins.

London Symphony Orchestra (LSO)

Although the logo design is completely simple, and I couldn’t for the life of me imagine the hidden message in the flowing LSO of the London Symphony Orchestra, but if you look closer, you will realize that there is a composer hidden within the logo.

“L” represents one of the risen arms, while “O” represents the folded one. If you look at “S” you will find the head and neck of the composer in the white space. Now, who could’ve thought there was a hidden man in the logo of LSO.

Amazon (Retail Giant)

If you use the Internet and often shop online, you must be aware of the greatest retail store the world has ever seen; Amazon. Amazon claims that they care about the customers more than any other online retail giant on the market. And to send that message out, they leveraged the power of symbology in their official corporate logo.

If you can take some time out to study the logo, you will see that there is a hidden message in the curvy arrow running from A to Z of Amazon. Here’s what Amazon is trying to convey using their intellectually creative logo: They never let the smile fade from their customers face throughout the buying process, for they believe that customer care is of the highest importance at Amazon. Even better, it exudes that no matter what you need to buy, Amazon has got something for everyone; A-Z.

Hope for African Children

One of the most interesting logo design that really captured my attention was the logo for Hope for African Children Initiative. Although at a glance, you may see the continent of Africa in the white spaces, look attentively and you will see a grown woman facing a kid materializing in the negative spaces.

Edgerton Veterinary Pet Care

Edgerton Veterinary Care is a stable veterinary service which offers par excellent animal care in the heart of Edgerton. From surgical care to animal grooming, Edgerton Veterinary supports a wide array of pet care services for all kinds of pets.

One of the most attractive things about the Edgerton Veterinary is its sublime logo that sends a perfect message with the help of symbology. Their logo is designed in the shape of a crescent. On one edge of the crescent are the pets which need attention, while on the other end, a helping hand reaches out to take care of these pets.

Endnote

Developing a symbol for your brand can turn out to be a tactical job. You need to be deliberate, considerate and concise when it comes to choosing the right symbols for your respective brand. Symbols can represent a lot of things, for instance, Facebook icon and Twitter icons are more commonly recognized as navigational tools, while the logos for Apple, Versace, Ferrari, and others represent examples where the brand sends out a strong message.

The purpose of developing a logo design with a symbolism factor involved is to create something that conveys a deeper meaning than what meets the eye. Does your brand logo convey a strong meaning to customers around the world? If not, then now might be the right time to give it a complete design overhaul.

Craft a compelling logo with us; one that dictates your brand story for you. At Branex, we believe in creating a strong brand image for your business.

The post The Ultimate Power of Branding A Business Logo Design Using the Right Symbology appeared first on Branex Official Blog.

The visual identity of a logo can make or break the brand’s impression in the eyes of potential consumers. Your brand logo serves as a true indicator of your business value, loyalty, and togetherness. Seeing a logo can trigger how you feel about a brand and what it offers. These epic icons are a visual representation of your company that delivers a lasting impression and attract your target audience.

When it comes to designing a logo, even a seemingly insignificant detail can make a huge difference. These details give way to a great concept and result in a classic, memorable logo that is authentic yet professional in its touch. Logo designing is an intricate task which requires careful planning and meticulousness during the entire process. You must learn to focus on every important detail – from the use of a perfect font which is an embodiment of your tone and style, to the color palette employed, down to the use of negative space and geometric shapes, and of course alignment with the 2018’s logo design trends, in order to create a winning logo design for your brand.

Remember that simplicity always reigns supreme, so keep away from needless frills and design something that serves to capture the eye within a fraction of a second. Never rush through a logo, take your time, do your diligent research and don’t settle for an identity that is anything less than impressive. Invest your time, energy and efforts to come up with the best logo design possible. Build your brand identity with the help of this master recipe shared by Branex’s logo design experts to create or redesign your logo in 2018 and give it a clean, fresh and modernized look:

</p> <pre><a href="https://www.branex.ae/blog/infographics/give-your-logo-a-unique-updated-look-in-2018-infographics/"><img decoding="async" src="https://www.branex.ae/blog/wp-content/uploads/2018/02/Give-Your-Logo-a-Unique-1.jpg" alt="Give your Logo a Unique & Updated Look in 2018 - Infographics" title="Give your Logo a Unique & Updated Look in 2018 - Infographics"></a><br />Courtesy of: <a href="https://www.branex.ae/">Branex</a></pre> <p>

The post Give your Logo a Unique & Updated Look in 2018 – Infographics appeared first on Branex Official Blog.

“A poor logo doesn’t mean a business will fail, and a good logo doesn’t mean it will succeed – it just helps. Ultimately a good logo is something that people recognize instantly and relate to.” – Matt Mickiewicz – Entrepreneur

The above-mentioned description by Matt is what logo designing is all about. A logo can be deemed classic, modern, youthful or sophisticated to name a few. If a logo is not able to correctly depict the product or service it is all about, then there is no point of making it or splurging a fortune to get it designed by a graphic design firm.

In the past few years, logos have not changed dramatically but a more contemporary design is in vogue now. In 2018, there are certain trends that you need to follow in order to create a great logo. Certainly, you can hire an expert designer in this regard but if you are aware of what goes into creating a logo and are in the know of the most up-to-the-minute logo designing trends, you can come up with a stellar logo that wins over your customers and etch your business message in their minds.

Here are top 10 logo design trends for 2018 that you need to stay abreast of to create a winning logo for your business:

1. Responsive Logos

2018 is poised to bid adieu to dull and monotonous designs. Designs that were considered “pleasing” in the days of yore, won’t fit the bill anymore. You need to be creative with your approach since your business logo is not just restricted to adorning the home page of a website or your business card anymore. Posters, banners, official stationery, and brochures are just some of the many places where you can proudly display your logo. In addition, with responsiveness taking a center stage and Google openly leaning towards responsive websites, it is important to design your logo which has a propensity to adapt across various screen sizes. As a promotional tool, the logo is one aspect of intentional formal communication, which is why Logo designers have their hands full with making their vectors adapt to any and every user’s screen size and across marketing mediums, so that the rendered logo isn’t stripped of its essence or inherent meaning due to rendering on myriad collateral sizes.

2. Grid-based logos

Josef Müller-Brockmann laid down the grid-based theory in the year 1981, and since then grids have widely been used in graphic design. The grid portrays logic, control, perfection, and theory in the design. Continuing the trend in the year 2018 – expect the emergence of more grid-based logos, introducing an interesting twist in designs.

3. Digital Paintbrush Logo

Do you remember the time when you, as a kid, loved to paint? The colors, the design inspired you to try new things. The strokes of the paintbrush were your joy of that moment. In logo design, there is a huge difference between something digital and something that is handwritten. What makes the digital paintbrush appealing is the illusion it gives. The stunning paintbrush textures and the bright color combinations make it even more eye-catching. Their popularity is owing to the fact that digital paint brushes are more versatile, cleaner, and more capable of producing a more natural effect. A plethora of graphic designers have already started producing amazing logos for their brands.

4. Typography with Monograms

As the saying goes ‘there is always a place for the classics’. Recently we have seen the emergence of well-crafted, simple typeface logos complemented with monograms. The designers are honing their time with the old classic typefaces. This involves precise attention to the basic elements of the typography: letter-spacing, kerning, and typeface choice.

5. GIF logos

2018 is turning out to be the year of moving pictures. We have seen mind-boggling creative tweaks with logos which made them stand out. The placement of the logo, rearranging the tagline, the objects, or even the change of colors. GIF’s are always a medium to entertain the customers and bring curiosity to the table. There is another plus side: they help in an increased users’ engagement on websites and it’s easy to gauge, why – they’re slick, clever and extremely appealing. Your logo design agency should and must know how to manipulate the logos according to the latest trends.

6. Apt Use of Slices and Negative Space

Slices are simply wide parallel lines that seem to cut through the logo. This trend will be huge in 2018 as slicing adds some air to the logo so that it can be absorbed without any difficulty. A designer can also use this technique with the use of cool effects and visual illusion. This is where negative space comes into play. From logo marks to logotypes, this trend has evolved over the years, and in 2018, it will be a hot favorite too.

7. Color Overlay

In an era where businesses are continuously jostling for attention, boldness has become vital if you don’t want to melt into the backdrop. This is why contemporary audiences welcome brilliant saturated colors with open arms, and designers cannot seem to get enough of the balance of vivid colors and simple designs, which is why vivacious hues have become all the rage. Then comes the need to subdue and flaunt color simultaneously. Welcome color overlays! Most overlay techniques revolve around layering colors with a certain level of transparency. The overlapping sections generally constitute a gradient or a blend. The style is great for introducing texture and dimension to flat logos.

8. Social Media Optimized Logos

As a business owner, you might be aware of the significance of garnering a viable social media presence and the consistency it brings to the design. This brings us to the last trend, which is that of logos being optimized for social media sites. Consider the most important social media profiles and optimize logos that will look and feel good on your social media posts. For a naturally appearing social media-optimized logo, you need to steer clear of overtly long vertical or horizontal designs. In addition, you need to design a logo incorporating the perfect visual balance between its vertical and horizontal axis. These will display well on Facebook, Twitter, and even Instagram’s circular profile field!

Final Word

2018 will be all about garnering a logo which best represents a brand. With the help of a great logo, a company can communicate an important message, such as what the product is all about and what it can do for the customer. It must also trigger an emotional connection with the target audience. Just a quick glance and a logo should make a person take notice of it. You need to be original and creative while designing a logo, otherwise, the whole exercise will offer nothing but wasting your precious time.

I am sure my readers will want to add something to this based on their own experience and preference. Please go ahead as your feedback will be valuable in making this blog even better in the future.

The post Top 8 Trends to Follow in 2018 to Create a Dazzling Logo appeared first on Branex Official Blog.

But starting an entrepreneurial venture is not easy. It comes with a cost. The cost of your tireless hard work, investment of time and money and you compromising on other joys of life to let your budding venture blossom are probably the few costs that are associated with putting the game of your entrepreneurship up and rising. However, there are certain elements that can definitely help you in building up a strong brand identity that is going to help you in numerous ways as you move ahead in time with your business venture. Probably the first element that contains most importance is the business logo design of your newly found company. Logo design not only bears the visual importance for your company but also works as a psychological motivator for your customer to take action. Understand it through an example of 2 pictures. One that is dark and dull and second one that is vivid and lively. Which one entices you more? Naturally the bright one. Similar is the case with logo designs, the more intuitive and attractive a logo design be, the more power it will bestow to your business in standing out among competition and making a quick recall in the minds of your customers.

To make clear the visual conceptions that make a logo design unique and creative, here are few examples for you to consider, that also shows the newest trends being followed in the logo design industry.

Purple Infinity

A logo design that is the amalgamation of color yet creative and effectively delivers the concept of a nurturing brand by having a butterfly as the logo symbol.

GM Agro

GM Agro is an agricultural business and their logo instantly supplied the much needed information to the logo viewing prospect. This is a very important quality of any logo design to instantly communicate the business industry it belongs to.

Robustness

The brand name along with the logo design instantly suggests that it has something to do with strength and fitness. The logo symbol is created while playing with the grid lines and then providing color to the space left within to create “R” of the brand name. The font used in the logo design is one that is not going to fade its glory in future and will continue to serve as the right typography for the logo design in long run.

Iron Duck Clothing

Did you recognize in a glance that the logo belongs to a clothing brand? Most people say yes, because of the logo symbol. The choice of symbol is carefully made. It has been crafted while transforming a hanger into a duck and vice versa by keeping the brand identity and personality in mind.

Dog Care Veterinary

Dog care veterinary is an animal hospital that specializes in dog care. Their logo idea was to be one that conveys the nursing and caring abilities of the hospital while signifying their target audience as well. The logo clearly makes a connection between dogs and care by using imagery of hands while creating a dog like figure in the middle.

Killed Productions

Killed productions demanded a logo design that conveys the idea of the business in a dramatic way and it is exactly what is provided to them. Killed production received a logo design that featured a horizontal ‘I’ as if dead. The grey color of the logo designed makes it easier for print designs and to be mixed with other color forms depending on the mood of the occasion.

Octopus Café

Probably one of the logo designs that is really close to my heart. Octopus’ logo very creatively delivered the idea of a café while intuitively using Octopus as the logo symbol and tweaking it into a tea cup.

Conclusion

Logo designing is an art and only those who continue it reach to the master level. The secret behind a professional logo design agency’s success lies in following the creative briefs provided by the clients and refining it to a more appealing look.

The post Best Logo Designs that are Bound to make Heads Turn appeared first on Branex Official Blog.

For many of us, it is the logos that remain in our minds and that we recall instantly when someone asks for them. A logo is the company’s first identity in front of the customers. a recent study in the Journal of Consumer Research, it had been found out that consumers perceive a company and its products based on the tiniest of its logo elements.
The global learners have done a substantial amount of research on how and why a logo shape influences the thinking process of the common man so much. What most researches have proved that logos that appear incomplete yet attractive can and do grab customers’ attention but fail in building a trust level with the customer. Another interesting fact that the researchers have found about the consumer is that when they see a complex repeatedly, they start liking the brand more than the rest, weird isn’t it!

Provided the number of researches we get to read every other day and the continually evolving methods and procedure, we thought that the overall shape of the logo must also be of some importance to the consumer and that it helps in shaping up the entire brand or website experience. It’s a well-established fact with the logo shapes, that circular shapes are often interpreted as soft and comfy, angular shapes with hard, sturdy things and this pretty much makes sense, at least this is what our professional logo designers believe at Dubai Monsters. These associations were probably formed over time because that’s how we encounter the world. The researchers wanted to know whether they could exploit these strong associations by using the logo as a subtle, subconscious guide in consumers’ minds.

It turned out eventually that the outcome doesn’t apply on products only, as it also distorts the overall image and characteristics of the business as well. In another series of experiment the research team interviewed more than 90 people in which the interviewees were asked to view a dozen circular and angular logos and then were given a scenario about a hypothetical air travel company. In the event a passenger was trying to board an air craft with extra luggage. The respondents were asked if the airline will allow the passenger to take his extra luggage along.
The researchers found out that those respondents who were told that the airline has a circular logo thought that it would allow the passenger to carry his extra luggage along, however those who were told that the airline had an angular logo thought completely otherwise. This suggested that only the association with the logo’s shape can create a world of difference in the minds of your prospect customers. if it is fresh in their minds, it will influence their buying behaviors and decisions.

When organizations design their logos, they should be thoughtful about making the logo associations fit with the association they want to create for their brand with their customers. not only the shape of the logo creates an association but also the overall marketing and publicity campaign, the visuals, the communication, the advertisements, everything does. But the core responsibility of the company is to stream line the messaging with the logo and its shape, because this is what signifies the direction of movement of the company itself.

Logos are a direct communication medium with the customers. what companies need to worry about is the equilibrium they can create through what they are saying verbally about their products with respect to what they are showing through the shapes in their logo designs. it is also important to bear in mind that logo designing is a complex job that is done best by those who are experienced and pro in it. Not every time a free-lancer or a novice logo artist would be able to create a logo design that is futuristic and long lasting and hold all the important characteristics of being unique and original. To receive a logo design that is created using the appropriate shapes in mind and that guarantees to portray a positive look of your business to the prospects, get in touch with a professional logo design agency in Dubai, right away!

The post The Logo Shape – Why It Matters to a Business appeared first on Branex Official Blog.