Dubai market is very competitive, especially for startups and small business owners. If you are a small business owner or looking for top successful business idea in Dubai, UAE. It is important to learn how to stand out in Dubau’s competitive landscape. Local SEO is the most important part of your small business digital marketing strategy. It can attract more potential customers to your website and generate more revenue. 

According to recent survey, more than 61% of local search results contribute to a final product purchase or service. Today’s tech-savvy consumers prefer to buy a product from a local store after finding it on a local search result. Small business owners can harness the true potential of local SEO in Dubai to stand out in the dynamic business world. 

Many SMBs are gradually realizing the true importance of local SEO and want to improve their online visibility, especially within the Dubai’s local market. Local SEO in Dubai is the proven tactic that can actually work and improve your small business’s online presence in the digital hub. You can follow some local SEO strategies to optimize your online presence and reach to your local audience. 

If you are wondering how to leverage local SEO to elevate your small business in Dubai and appear higher in local search results, here are some proven local SEO strategies to experiment with. 

How to Master Local SEO in Dubai?

Dubai is a competitive market. Understanding the best practices and emerging trends can help your business to optimize its online presence for the local audience. By optimizing your online presence, following the latest trends of local SEO in Dubai, you can ensure that your business is up for new heights of success. You can attract more local customers, drive more traffic to your website and fulfill the needs of the local audience.

Here are the most up-to-date local SEO strategies that you can try to rank higher in local search results.

Collaborating with a local SEO agency in Dubai is a sensible approach to improve your SEO efforts and take a more significant step towards boosting your online presence.

•               Link Building Strategies
•               Keyword Research for Target Audience
•               On-Page SEO for better Rankings
•               Create more Relevant, Local Content
•               Create a more Personalized Experience
•               Mobile Optimization
•               Voice search optimization

Link Building Strategies

It’s no secret that link building is one of the most effective and proven local SEO strategies that can improve your business’s online visibility. Getting high quality backlinks from credible websites will help your website gain authority. You can secure quality backlinks by building relationships with local bloggers, influencers and businesses.

You can share your local-focused content on local communities and social media to engage with local audiences. You can contact a local SEO agency in Dubai to discuss some advanced and reliable link building strategies for your business. For instance, local SEO experts will guide you on how to outreach local influencers and build relationships with local businesses. Building strong local connections can lead to quality backlinks, improve your website’s credibility and open doors to many exciting sales opportunities.  

Keyword Research for Target Audience

Yes, it is the most important local SEO strategy that actually works. It can act as a strong foundation of your SEO strategy that can help you optimize your website by understanding the phrases and words your target customers are actually searching for. You can conduct keyword research by understanding the user intent and behavior of the local Dubai market.

Brainstorm keywords related to your products, services, brand and industry. Keep in mind that locals use location-specific keywords and phrases in their search queries. Narrow the list and include the keywords related to the Dubai market. You can explore location-based keywords for Dubai so that you can easily capture the local audience and increase the localized search traffic.

There are many keyword research tools that you can use for finding the related keywords, analyzing keyword competition and search volume.

•         Google Keyword Planner
•         SEMrush
•         Moz Keyword Explorer
•         Soovle
•         TopicRanker
•         Jaaxy
•         Ahrefs Keywords Explorer
•         SECockpit

On-Page SEO for better Rankings

Learning how to improve your rankings in local search results is the key to boost your visibility in search. Make sure your name, address and phone number (NAP) is displayed properly on your website. These three are the simple but most important pieces of information that can make your local SEO strategy super strong. Link your business name, address and phone number to Google Map.

Optimizing your on-page content can show your audience and the search engine that you are an authority website in your area. You can include specific landmarks and street names in your content to make it more relevant. Add an FAQ section to add relevant local keywords and phrases like services near you and related terms your potential customers use to find you.

Local business schema can also help search engines understand your local business. Your business address, reviews, hours of operation, and social media links, are the most important information that help bots and crawlers understand about your business offerings.

Create Local Content

Creating relevant content, Dubai-centric content is a powerful key for your small business to gain a strong position in the competitive market. Creating high-quality, informative content that specifically caters to the interests and preferences of the local audience can help you establish a position in your industry. Remember, compelling and engaging content attracts more local traffic and builds a great sense of trust and credibility.

Share stories, events, and insights related to the local area. You can provide solutions to their problems and establish a strong connection with your target audience. Furthermore, providing content in multiple languages is another great idea to broaden your reach and appeal to different segments of the population. With the help of a local SEO agency, you can translate and localize your content locally.

Adding videos and images that display local issues and events can engage local audiences. You can create podcasts in different languages and discuss the topics they are more interested in.

Create a more Personalized Experience

Today’s consumers want personalized experience. A recent survey suggests that 71% of consumers want personalized experience from brands and 76% get frustrated when they don’t find it. Following some great personalization techniques can help you connect with your target audience on a deeper level. Providing personalized experiences by catering to their interests and preferences can make your small business a big name in the industry. Providing personalized recommendations, products and services can create a strong bond and improve customer engagement.

By using SEO tools, targeting on long-tail keywords, creating relevant and compelling content, you can personalize the local customers’ search experience. By guiding your customers throughout the customer’s journey, you can offer personalized experiences and become the best solution for their problems.

Mobile Optimization

With the advent of mobile devices, people find it extremely convenient to explore local businesses anytime, anywhere. With the rising trend of using mobile devices for performing local searches, it has now become important for businesses to implement effective mobile SEO strategies. Mobile SEO involves optimizing your website content to ensure it performs well on mobile devices. It is optimized for viewing and navigating particularly for mobile devices. You need to improve the website layout in a way that it can easily fit into smaller screens.

Keep in mind that Google considers mobile-friendliness as a significant ranking factor for search results. Using a responsive design or a mobile specific design can help your site appear higher in mobile search results. You can optimize your website for local search on mobile devices to get higher visibility in mobile local search results.

Mobile optimization improves the user experience for mobile users, increases brand awareness, credibility and builds a strong online presence. It is recommended to use target local keywords or location-based keywords to increase your chances of appearing in local search results. Partnering with Branex can help your small business to optimize your digital presence for local SEO on mobile devices. Moreover, you can discuss some successful Business ideas in Dubai with the team and figure out which works best for you.

Voice Search Optimization

Voice search is the most important SEO technique that can show your content higher in voice search results. The goal of voice search optimization is to provide the most accurate content against verbal queries. It will increase your chances of reaching potential customers and present your page in voice search results to find information. According to a survey, more than 27% of the global online users perform voice search on their smartphones.

If you are a web design company in Dubai, people will more likely ask the voice assistant “find a web design company nearby” into a search engine. Voice search queries are conversational, longer and question format. Optimizing your content for these types of queries can help you provide valuable information and build trust and increase awareness at the local level.

SEO Audits for Improvements

Performing a local SEO audit can help you identify what matters most to your small business. Basically, a local SEO audit is performed to evaluate your website’s performance in local search results to ensure your website shows higher when users search for your services or products.

Conducting a local SEO is important for your small business for a number of reasons:

•         Improve your local search visibility in local search results
•         Provide a better user experience
•         Outperform your competitors and secure the highest place in local search

Some easy steps to conduct a local SEO audit for your small business website.

•         Use different SEO tools for keyword research and analysis
•         Perform an on-page SEO analysis
•         Verify your Google My Business listing
•         Ensure Name, address, page (NAP) consistency
•         Correct any inaccurate local citations
•         Respond to customer reviews
•         Implement local schema markup
•         Review website structure
•         Perform mobile’s website responsiveness test
•         Identify and fix broken links, crawl errors, and duplicate content issues
•         Check website’s loading speed
•         Install an SSL certificate
•         Optimize robots.txt file and XML sitemap
•         Check backlink quality
•         Remove any low-quality backlink
•         Set up Google Analytics
•         Check Google Search Console
•         Use rank tracking tools to monitor your keyword rankings
•         Conversion tracking

Are you Ready to Implement These Local SEO Strategies for your Small Business?

What should you do as a small business owner to attain a competitive advantage? How can you set your business apart, especially in the dynamic marketplace? Take the right step and harness the power of local SEO in Dubai. You can experiment with these strategies to get the desired results. This approach will help you draw the more targeted traffic and convert them into sales.

So, create Dubai-centered content to target your multicultural audience, engage with them, optimize your online presence and get the higher spot on the local search results. Local SEO in Dubai, if done well, can help your small business stay successful. 

Partner with Branex for Local SEO in Dubai

Reach out to Branex – a top-notch local SEO agency in Dubai with expert SEO expertise. The team can create a successful digital marketing strategy for your startup. We have SEO experts who can optimize your site for search engines, write content that connects with your Dubai audience, and utilize advanced SEO techniques to generate quality visitors and more revenue.

The post Local SEO in Dubai – Exploring Effective Strategies for Your Small Business appeared first on Branex Official Blog.

It won’t show up in search engine ranking pages when someone searches for your business. That is why it is important for dentists to learn how to do SEO. Wondering how to do SEO for dentists? You have landed on the right article. This step-by-step guide will walk you through different aspects of dental SEO and help you bring in more walk-in customers to your dental clinic.

What is Dental SEO?

Dental SEO is a set of optimization techniques used to optimize a dentist’s website for better visibility on search engine ranking pages. This allows your dental business to show up higher on search engines and attract more patients.

Why Is SEO Important for Dentists?

Did you know that 70% of patients searching for a dentist will click on one of the top five results? Did you know that 92% of patients will not go beyond the first page of search results? Yes, you read that right. These statistics clearly highlight the importance of SEO for dentists. It also goes to show that even ranking on the first page is not enough, until your website is ranking in the top five results.

What are the Advantages of Doing SEO For Dentists?

Here are some of the advantages of doing SEO for dentists:

• Increase awareness
• Attract more patient to your dental clinic
• Boost your credibility and build trust
• Reach more people
• Generate more revenue

Types of Dentists SEO

Understanding different types of dentist SEO is crucial to become a dental SEO expert.

Dentist SEO can be broken down into three types

1. On page SEO for Dentists
2. Off page SEO for Dentists
3. Local SEO for Dentists

Let’s look at each one in more detail to give you a better idea.

On Page SEO for Dentists

When optimizing your Dentists website for on page SEO, here are some of the key factors you should focus on.

• Title and header tags
• Meta title and meta description
• EAT and YMYL
• Image optimization
• Internal links
• URL structure
• Page load times
• Schema Markup
• Responsive design

Off Page SEO for Dentists

How to do off page SEO for dentists? Here is how.

• Directory submission
• Reviews and ratings
• Article submission
• Social media
• Local listings
• Forum posting
• Press release

Local SEO For Dentists

Some of the key local SEO ranking factors includes:

• NAP optimization
• Online citation
• Claim your Google My Business Profile
• 3 pack map optimizations

How To Do SEO For Dentists Websites?

Here are some of the dentist SEO tips you can use to optimize your dental website for search engines.

Competitor Analysis

Start off by creating a list of all your competitors, both direct and indirect. You can take inspiration from the keywords they are targeting, content they are creating and the backlinks they have generated. This way, you will not have to reinvent the wheel and will know how to beat your competitors with your dental SEO strategy.

SEO and Content Audit

After doing competitor analysis, the next step would be to conduct a comprehensive SEO and content audit. Content and SEO audit will give you better visibility into your current content and SEO state. SEO and content audit is a great way to uncover your strengths and weaknesses.

Target The Right Keywords

Identifying the right keywords to target for dental websites is the most important step but how would you do it? You need to think like a patient. What would a patient looking for a dentist would type in a search engine? Use keyword research tools to uncover untapped keyword opportunities. You can also look at the competition and the keywords they are ranking for to get a better idea about which keywords you should target.

Create Valuable Content

With a list of keywords in front of you, it is time to create content around those keywords. When writing content, put your buyer’s persona above everything else.. Don’t just create content for the sake of it, provide value to your readers. Your content should help them solve their problems.

Optimize Your Content for Search

Gone are the days when your content can rank with keyword stuffing. Today, search engines can identify the context behind the content and provide relevant results based on searcher intent. As a result, you will have to be extra cautious when placing keywords in your content. Only place it where it naturally fits in instead of forcefully inserting them in your content.

Generate Backlinks

Just publishing content does not guarantee that it will rank automatically. You will have to create more backlinks to boost your domain authority in order to give you content a chance to rank higher on search engines. Include links to helpful resources whether internal or external as it will increase reader’s and search engine trust in your content. Adding relevant internal links can pass on link juice to other pages while showing search engines how different pages are connected to one another.

Did this SEO guide help you to optimize your dentist website for SERPs? Which SEO process do you use to optimize your website for SERPs? Share it with us in the comments section below.

The post SEO For Dentists: Complete Guide To Attract More Patients appeared first on Branex Official Blog.

What is Real Estate SEO?

Real Estate SEO is a set of optimization strategies used to optimize your real estate website for search engines. The core purpose of real estate SEO is to boost your website’s search engine visibility so that your real estate website can rank on top of search engine result pages.

Why is Real Estate SEO Important?

According to real estate SEO statistics, real estate related Google searches had grown by a whopping 350% to 2450% in 2021. 97% of home buyers used the internet as a source of information while searching for a home. 51% of home buyers bought a home they are living in online. All these statistics clearly highlight the importance of SEO for real estate.

What are the Advantages of Doing SEO For Real Estate?

Some of the advantages of doing SEO for real estate are:

• Attract targeted organic traffic to your real estate website
• Build credibility and trust
• Enhances the user experience
• Establishes your brand as an authority in your industry
• Reach your target audience
• Deliver a better ROI

Types of Real Estate SEO

In order to do best real estate SEO, you need to understand the different types of SEO first.

SEO can be divided into three major types

1. On page SEO for Real Estate
2. Off page SEO for Real Estate
3. Local SEO for Real Estate

Let’s look at each one in more detail.

On Page SEO For Real Estate

When optimizing your real estate website for on page SEO, here are some of the key factors you should focus on.

• Expertise, Authoritativeness and Trustworthiness (E-A-T)
• Multimedia optimization
• Headers and title tags
• Meta Title and Meta Description
• Website speed
• Responsive design
• URL structure
• Structured data

Off Page SEO For Real Estate

Some of the common off page SEO techniques for real estate includes:

• Creating high quality and relevant backlinks
• Guest posting
• Social media marketing
• Local listings
• Forum posting
• Press release
• Video marketing

Local SEO For Real Estate

Some of the key local SEO ranking factors includes:

• Google My Business profile
• Backlink profile
• Online reviews and ratings
• Behavioral signals
• Online citation

How To Do SEO For Real Estate Websites?

Here is a step by step process to do SEO for a real estate website.

Identify and Research Your Competitors

The first thing you need to do is to create a list of direct and indirect competitors. Next, do competitor research. Analyze the keywords they are targeting, content they are creating and the backlinks they are acquiring. This will give you a clear idea about what’s already working in your industry. By identifying and analyzing your competitors, you can develop a real estate SEO strategy that can give you a competitive advantage over your competitors.

Conduct an SEO Audit

After conducting competitor research, the next step would be to conduct an in depth SEO audit. SEO audit will provide you better visibility into your current SEO state. Moreover, it will also help you improve your website performance, deliver a better user experience and optimize your content for search engines. In short, an SEO audit is a great way to identify your SEO strengths and weaknesses.

Find the right keywords to target

Choosing the right keywords for real estate business is probably the most important step but how would you do it? Put yourself in the shoes of your target customers. What keywords will they use to search for your real estate business online? Take advantage of keyword research tools and they can give you hundreds of keywords to target. You can also look at the competition and the keywords they are ranking for to get a better idea about which keywords you should target.

Create Helpful Content Around Those Keywords

Once you have created a list of SEO keywords for real estate, now is the time to create content around those keywords. When creating content, keep your buyer personas top of mind. Provide value to your target audience through your content and help them solve their problems.

Optimize Your Content For Search

With search engines becoming smarter with each passing day, traditional approaches which used to work in the past do not work anymore. This means that you will have to sprinkle keywords naturally in your content. As a rule of thumb, use your focus keywords in the title, headings, meta title and meta description..

Build Backlinks

Once you have optimized the content for search and published it, now you will have to build backlinks to boost the authority of your website. Don’t forget to include internal and external links in your post as it can make your post seem more credible especially if you have added links from credible sources.

How do you optimize your real estate website for search engines? Share your SEO process with us in the comments section below.

The post SEO for Real Estate: The Only Guide You Will Ever Need appeared first on Branex Official Blog.

This means that optimizing for local search can help your small business increase their visibility, generate more sales and boost their revenue. It will also make it easier for local customers to find your business. This allows you to attract relevant customers who are interested in your products, which are much easier to convert into customers.

In this article, you will learn about seven effective ways to boost the visibility of your small business by using local SEO.

Here are seven ways you can use to extend the reach and increase the visibility of your small business with local SEO.

1. Keep An Eye On Errors That Leads To Indexing Issues

Search engines crawl the web through bots called spiders and then index web pages based on their algorithms. If your local business website has crawling or indexing issues, search engines won’t be able to crawl and index your website. As a result, it won’t show up in search results. 

Your goal should be to make it easier for search engines to crawl and index your website. The easier it is for search engines to crawl and index your website the faster they will do it. Identify and fix all the crawling and indexing issues to give your local business website the best chance to rank higher in local search. If you can not do it on your own, you can hire a local SEO Dubai agency to do it for you.

2. Publish Content That Stands Out

Just like international SEO, the competition is heating up in local SEO as well. With more and more local businesses striving to grab the attention of local audiences, it is much harder to rank higher. The best way to cut through the noise is to create content that makes your brand stand out.

To do this, you first need to create a local content strategy that is designed with local user preferences in mind and also coincides with your business objectives. You can also differentiate your brand by experimenting with different content formats and types but make sure you optimize it currently for local SEO.

3. Make Local Link Building an Integral Part of Your SEO Strategy

Just as you want more backlinks from authoritative websites to rank higher in your niche, your local business website also needs local links in order to rank higher. Local links are like endorsement that other local brands consider your business a trustworthy source. It sends a clear message to search engines that your business has local links to show its credibility and authority. The more local links your local business has, the higher the probability of your website ranking higher.

4. Optimize Your Google My Business Profile

Did you know that 93% of searches with local intent contain a 3 pack on top of search results? Did you know that 46% of all searches performed on Google have local intent? This is a great opportunity for small businesses as they can rank on top of big businesses if they optimize their Google My Business profile correctly. Include all the business information in your Google My Business profile and make it easy for local users to contact your business. Google usually picks the entries for local packs from nearest and relevant Google My Business profiles.

5. Double Check All The Information In Local Listings

Search engines prioritizes user experience over everything else. Their primary objective is to provide the most relevant results based on the user queries. When you have inaccurate or outdated information in your local listings, this can leave a bad taste in the mouth of the users. Once search engines identify that, they will start to penalize your listing by pushing it down its search index.

6. Analyze and Respond To Local Reviews

As a small business, your primary objective is to increase your brand awareness and trust. The best way to attract new customers towards your business is positive reviews. If you have more positive reviews from local customers on your Google My Business page or product pages, this will automatically send a positive signal to prospective customers that your brand is trusted by other brands as well. That is why it is important to analyze and respond to both positive and negative reviews.

The way you handle negative reviews can make or break your small business. Instead of deleting negative reviews, identify the problem the customer is referring to and try to fix it as soon as possible. Keep the unhappy customers informed about the progress and tell them when the problem is fixed. This way, you can convert a negative review into a positive one.

7. Go Hyper Local

In order to succeed with local SEO, you need to go hyper local. Whether it is your textual content or visual content, you should add location specific context to it. For instance, if you are using images or videos, make sure that they are location specific. The same goes for textual content. Another great way to differentiate your brand from others would be to provide local information that other brands are not providing or is harder to find anywhere else. 

This could be anything from parking information, distance to nearest tourist destination or popular spots or Wi-Fi availability. If you are offering services in multiple locations, you can also have separate pages for each city or even locality. All this will make it easier for users to find your business via local search and give your business a visibility boost.

How do you amplify the reach of your small business with local SEO? Share your tactics with us in the comments section below.

The post 7 Ways to Amplify the Visibility of Your Small Business in Dubai Via Local SEO appeared first on Branex Official Blog.

The trend of globalization is sweeping across the business world. Although, this might be a good thing that businesses are expanding beyond their borders, but they are doing so at the cost of local customers. That is where local SEO comes into play.

Here is an infographic by top SEO Company in Dubai that highlights seven reasons why you must pay attention to local SEO

Why You Should Take local SEO Seriously?

93% of searches with local intent show Google 3 pack on top of search results

88% of people who search for a local business call or visit the business in a day

78% of local mobile searches resulted in offline purchases

71% of people search and confirm a business location before arriving at the first time.

72% of people who perform a local search visit a store within 5 miles radius

66% of smartphone users will purchase from companies whose website and apps are location specific

46% of Google searches are local

7 Reasons Why Local SEO Works

Still not sure about Local SEO? Here are seven reasons why local SEO should be an integral part of your digital marketing campaign.

Cost-Effective

Local SEO offers you a free source of advertisements and promote your brand to local customers without putting a big dent into your wallet.

Benefits Your Customers

Local SEO makes it easy for your customers to find your business. They can easily access your business location, contact information and products.

Rank Higher

With search engines showing relevant search results based on a search term and geographical location, local SEO can help you outrank your competitors.

Increase in Sales

Majority of online local searches resulted in offline purchases. By paying attention to local SEO, you can boost your sales.

Form Partnerships

With local SEO, you can form partnerships with other local businesses and expand your network by including niche influencers that are popular in your industry.

Attract Relevant Customers

When a user performs a local search, there is an intent behind that search, which is why you were able to attract a customer who is interested in buying your product.

Build Authority

By ensuring your presence on citation and business listing sites, your business can establish itself as a market leader.

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Of course, WordPress has certain advantages that make it the favourite among other CMSs. WordPress is a site architecture, and sometimes those come with extra baggage – or additional benefits. The question is, does it this time?

Did Your Know: You can Boost your Website performance by 10x Times & Maximize Your Leads & Sales

Our WordPress Website development can help you in growing your business profits by 500%

Grow Now!

Here are some ways in which you can make sure that your WordPress website tops the Google search rankings.

Install a WordPress SEO Plugin to Rank Higher on Google

We all know that SEO takes a lot of time and energy. If you plan to do manual SEO of a website, it will take a plethora of your time. As a quick fix, you can install a WordPress SEO plugin that will offer you suggestions to boost your rankings in Google.

When you install the plugin, it will give you control over the optimization of the website. If you want to use the most popular SEO plugin, I would suggest going for Yoast SEO or Rank Math. The installation is super-easy, and you will get suggestions to improve your SEO at every step. You will even get tips on what is wrong with the website SEO.

When you install the Rank Math or Yoast SEO plugin, you’ll gain full control over your SEO. In terms of popularity, everyone knows that Yoast SEO is an all-in-one pack of tools that can give end-to-end optimization. It is highly recommended to use this plugin

The Yoast SEO plugin will allow automatically generate XML sitemap, create breadcrumbs, and a multitude of other optimizations.

Do WordPress Sites Rank Higher on Google well?

If you know someone familiar with WordPress, you’ll notice how they couldn’t stop talking about how great WordPress is with all its gorgeous SEO plugins.

The deluge of positive feedback is right. As soon as you launch the dashboard of WordPress, you’ll notice tons of SEO optimization tools and features waiting for you.

Part of marketing your website is to increase the number of times people can share it on social media. A good thing with WordPress is that there are tools like Blog2Social, Social Auto Poster, or Sassy Social Share that will help you to share your product with the world in the most straightforward manner.

One major factor in ranking a website is the loading speed of the website. With WordPress, you don’t have to worry about it at all. WordPress speed optimization tools will help you make the website load faster without much technical knowledge.

The near-infinite variety of plugins allows WordPress users to rank higher on Google faster than any of its competitors.

What big websites use WordPress?

Here is a list of top ten websites that are using WordPress:

1. TechCrunch
2. The New Yorker
3. The Official Star Wars Blog
4. Sony Music
5. Blog
6. Microsoft News Center
7. Bata
8. Quartz
9. The Walt Disney Company
10. The Walking Dead – AMC

Visit each website and see how they are using WordPress for their advantage. A tool like Built with will help you to know everything that you need to know about a WordPress website. You can reverse engineer a popular site and figure out which of the things you can use on your website.

What percentage of websites are built on WordPress?

With 27+ Million live websites, WordPress shares 51% of the market share. WordPress continues to lead the market by a wide margin.

The super-easy nature of the CMS allows even novice users to get in the gear and start optimizing the website with just a few clicks.

Although it is best advised to use a professional Dubai SEO agency to take care of the SEO, with WordPress, you need to learn a few things to get in the game.

Watch out which if the plugins your competitors are using and think of ways in using them better.

With the recent launch of mobile-first indexing, it is imminent that the emphasis is on creating websites that work smoothly on mobile.

Gone are the times when users would browse a website on mobile, even if the experience is frustrating. The users of today are smart. If you are not able to give them a seamless experience on their mobile phone, they will close the website and move to your competitors.

It would help if you covered the main SEO bases, whichever platform you choose to use. Make sure your metadata is sorted out, make sure your site loads quickly, has the right domain, has a strong brand and has a fast-loading mobile version. Produce high-quality content on a regular schedule, even if it’s a relatively slow schedule. These are the elements Google looks for and you can optimize them regardless of whether you’re using WordPress or a custom solution.

The post How Will WordPress Website Help you Rank Higher on Google? appeared first on Branex Official Blog.

With a new year just around the corner, it is important to stay abreast of the SEO trends for 2019. Additionally, it is important to know which skills you should master to ace the SEO game in 2019. In this article, you will learn about SEO knowledge areas you should focus on in order to rank on top of Google and other search engines in 2019.

1. Audience Research

Yes, you might be a bit surprised to see audience research taking precedence over keyword research, but the fact is that search engines are shifting towards delivering intent and context-based results to users. Voice search will continue to make keyword research less important and the focus will slowly but surely shift towards audience research. Digital marketing companies in Dubai are bound to put great emphasis on learning about their customers and trying to discover what they are searching for. More time will be spent on demographics and psychographic research and knowing what content will resonate with your audience.

2. Analytics

It is quite common to expect SEO experts to analyze their results to evaluate their performance. As a search engine marketer, you must be able to see the impact of your strategy and report on your efforts to higher authorities. Most SEOs are familiar with Google Analytics, but they fail to make the most of the customization options available to them.

For instance, they can dig deeper into customer journeys by leveraging attribution models, but they don’t. Harness the power of all the analytics data at your disposal to get a better idea about searcher intent, customer journeys, and buyer personas. This will enable you to see the impact of your SEO efforts on your business.

3. Indexing

Indexing used to be one of the most talked about things in SEO a decade ago, but it is slowly losing its importance with the passage of time. If you have been in the industry for decades, this must ring a bell. Google used to take longer to crawl pages a decade ago, but the faster pace of crawling today has brought about a paradigm shift in the industry.

Large websites with hundreds of pages, e-commerce websites, and sites with duplicate content will now have a targeted and effective strategy to go with their crawling budget. The right use of robot commands and canonical tags will make a difference. Knowing when to canonicalize, to index and when to stay back and do nothing can make all the difference between higher rankings and lower rankings.

Related Read: 9 Questions to ask before hiring an SEO Agency in Dubai

4. Local SEO

With globalization sweeping across the business world, businesses have ignored local customers to make way for global customers. They are missing out on a huge chunk of customers who are searching for them and willing to buy their products. Here is why you should focus on local search;

According to statistics, 88% of users search for local businesses on their mobile devices, following up with a call or visiting the business physically within 24 hours. 78% of local mobile searches resulted in an offline purchase. 46% of all searches on Google are local searches.

All these statistics clearly highlight the importance of local SEO for business and clear up all the confusion surrounding whether you should spend time and money optimizing for local search. Remember that the ranking factors for local SEO are a tad different from traditional SEO, so you can only win at local SEO game when you know the important ranking factors for local SEO. How can you rank higher for local search?  Check out this visual local SEO guide to rank higher.

5. International SEO

If your business has already encroached beyond the borders, or you are planning to expand your business to a different region of the world in near future, you should pay extra attention to international SEO. I am not saying that you should become an international SEO expert, but you should at least know the ins and outs of it. You should be aware of how different languages and countries differ for an international version of the search engines. Develop an understanding of how top-level domains, hosting and different tags play an important role in boosting your search engine rankings.

6. Link Building

Although link building has not been as popular as it used to be in the past, that does not mean that you should scrap it altogether. Most marketers will now look to create content that attracts backlinks, but you will have to combine that with link building efforts to rank higher.

Another common misconception about link building is that quantity is more important than quality. The focus will shift from quantity to quality as digital marketers strive to acquire more quality backlinks from authoritative websites to boost their search engine rankings. SEO experts will spend more time accessing the quality of links and implement viable strategies to gain relevant and high-quality backlinks in 2019.

7. On-Page Optimization

There is no denying the fact that focus is slowly shifting to content and context, but that does not mean that you should ignore on-page elements altogether. On-page elements also play their part when it comes to getting your website ranked on top of search engines. Add a keyword in the title tag, use SEO friendly URLs and incorporating keywords in the first paragraph can all help you rank for your desired keywords.

Which SEO knowledge area you want to master in 2019? Feel free to share it with us in the comments section below.

The post 7 Critical SEO Knowledge Areas You Must Master To Rank At The Top appeared first on Branex Official Blog.

It is necessary for marketers and digital experts to keep an eye on the maturing SEO trends in 2019 to alienate competitors from the market.

To stay ahead of the pack, it is vital to closely monitor the changes in the Google algorithms which are required to keep your agency ahead of your competitors.

Here are the emerging SEO trends 2019 which can land you more clients and establish your brand reputation in the market.

The Same Old Mobile First

It nearly kills me when I still see websites that are a far cry from being mobile-friendly.

Yes, these websites didn’t die with the dinosaurs; they still exist.

Time and again, Google confirmed in its various algorithm updates that Google is boosting brands that are using mobile-first websites higher in the search engine results.

Previously, responsive websites meant a great thing for a brand. But now, it is all about the mobile-first website. If your website is not appearing right on the mobile, Googlebot will ignore the website and move on without bothering to index it. In the year 2019, start your year by ensuring that your website is mobile first.

Ads on High-Quality Websites

One of the major SEO trends for 2019 is that Google is now serious about the reputation of your website. If you’re not placing ads on high-quality websites, you’re digging a hole for yourself. And Trust me, you are going to be buried deep under!

The emerging trend says that to earn a good brand reputation, one must run ads on high profile websites.

Pick and choose any previous Google algorithm and see for yourself how Google is compelling brands to be a part of high-quality websites. Exchange links and proves that your website is worth it.

The Engagement in SEO

Quit playing hide and seek with Google. It is not okay now to rank on general keywords. With a serious threat of competition looming above, the only way out is to create engagement via SEO.

Generating traffic is also not working out for some websites, because there is a stark difference when it comes to bringing people to your store and engaging them long enough to make them buy from you.

Traffic is fine, but if you cannot engage your users and convert them into loyal customers, you’re whiling away a lot of energy on the wrong things.

This is why at Branex, our search marketing, design, and user experience teams work closely to ensure that we’re not only increasing traffic for our clients but maximizing the value of this traffic.

The Artificial Intelligence (AI)

Since the past few years, AI was just a buzzword in the market. Now, it is officially a part of SEO trends 2019, positioned by the media as a phenomenon that seems destined to impact all aspects of our lives in the imminent future.

From the perspective of SEO, we know that Google is using RankBrain – a machine learning AI – to process substantial portions of their search engine results.

Beyond RankBrain, researchers at Google created AutoML, an artificial intelligence that can spawn its own AIs. This means as a brand, you need to think in terms of AI and how it can affect your SEO.

Related Read: 9 Questions to ask before hiring an SEO Agency in Dubai

Voice Search is the New Search

With the emergence of Google Home and Amazon Echo that are quick to unearth information on Google, the web is becoming more fractured by the day.

The faster you can answer the questions of your customer, the more likely they are to use your services or buy your product; and in turn show, your brand loyalty in the future.

Voice search is on top of the list for SEO trends 2019. SEO in Dubai is mature now and agencies are now adding voice search in their SEO strategy.

The websites and mobile apps imbued with a voice search feature are likely to evolve and get more attention in the SERPs.

The rise of voice search means that a focus on long-tail keywords and natural, spoken, conversational language is the key to ranking well. Similarly, many featured snippets come from question-based searches, so we can expect to see a rise in both.

Some Quick Tips to Improve Your SEO in 2019

Brands that are willing to get past their competition, need to put themselves into the minds of their customers. Here are a few questions to ask before devising any marketing campaigns:

• What is the driving force behind a customer?
• From where can they get the product and service?
• How long will it take for the customer to take the buying decision?

If you get these three questions right, there is a chance that your SEO will automatically fit in well your marketing strategy.

Humans are still alive because they are evolving. If a person doesn’t evolve with time, he will die soon. Same goes for your brand. So, what if you have the best product in the market if the customers don’t know about the product what is the point of creating such a product? Keep an eye on these SEO trends 2019 and give your competitors a hard time.

The post SEO Trends 2019 You Cannot Afford to Ignore appeared first on Branex Official Blog.