According to local SEO statistics, 88% of searchers who search for local businesses either call the business or visit it physically in a day. Additionally, 72% of users who perform a local search visit the store if it is located in a five miles radius. What’s even more interesting is the fact that 78% of local searches conducted via mobile devices resulted in an offline purchase.
This means that optimizing for local search can help your small business increase their visibility, generate more sales and boost their revenue. It will also make it easier for local customers to find your business. This allows you to attract relevant customers who are interested in your products, which are much easier to convert into customers.
In this article, you will learn about seven effective ways to boost the visibility of your small business by using local SEO.
Here are seven ways you can use to extend the reach and increase the visibility of your small business with local SEO.
Search engines crawl the web through bots called spiders and then index web pages based on their algorithms. If your local business website has crawling or indexing issues, search engines won’t be able to crawl and index your website. As a result, it won’t show up in search results.
Your goal should be to make it easier for search engines to crawl and index your website. The easier it is for search engines to crawl and index your website the faster they will do it. Identify and fix all the crawling and indexing issues to give your local business website the best chance to rank higher in local search. If you can not do it on your own, you can hire a local SEO Dubai agency to do it for you.
Just like international SEO, the competition is heating up in local SEO as well. With more and more local businesses striving to grab the attention of local audiences, it is much harder to rank higher. The best way to cut through the noise is to create content that makes your brand stand out.
To do this, you first need to create a local content strategy that is designed with local user preferences in mind and also coincides with your business objectives. You can also differentiate your brand by experimenting with different content formats and types but make sure you optimize it currently for local SEO.
Just as you want more backlinks from authoritative websites to rank higher in your niche, your local business website also needs local links in order to rank higher. Local links are like endorsement that other local brands consider your business a trustworthy source. It sends a clear message to search engines that your business has local links to show its credibility and authority. The more local links your local business has, the higher the probability of your website ranking higher.
Did you know that 93% of searches with local intent contain a 3 pack on top of search results? Did you know that 46% of all searches performed on Google have local intent? This is a great opportunity for small businesses as they can rank on top of big businesses if they optimize their Google My Business profile correctly. Include all the business information in your Google My Business profile and make it easy for local users to contact your business. Google usually picks the entries for local packs from nearest and relevant Google My Business profiles.
Search engines prioritizes user experience over everything else. Their primary objective is to provide the most relevant results based on the user queries. When you have inaccurate or outdated information in your local listings, this can leave a bad taste in the mouth of the users. Once search engines identify that, they will start to penalize your listing by pushing it down its search index.
As a small business, your primary objective is to increase your brand awareness and trust. The best way to attract new customers towards your business is positive reviews. If you have more positive reviews from local customers on your Google My Business page or product pages, this will automatically send a positive signal to prospective customers that your brand is trusted by other brands as well. That is why it is important to analyze and respond to both positive and negative reviews.
The way you handle negative reviews can make or break your small business. Instead of deleting negative reviews, identify the problem the customer is referring to and try to fix it as soon as possible. Keep the unhappy customers informed about the progress and tell them when the problem is fixed. This way, you can convert a negative review into a positive one.
In order to succeed with local SEO, you need to go hyper local. Whether it is your textual content or visual content, you should add location specific context to it. For instance, if you are using images or videos, make sure that they are location specific. The same goes for textual content. Another great way to differentiate your brand from others would be to provide local information that other brands are not providing or is harder to find anywhere else.
This could be anything from parking information, distance to nearest tourist destination or popular spots or Wi-Fi availability. If you are offering services in multiple locations, you can also have separate pages for each city or even locality. All this will make it easier for users to find your business via local search and give your business a visibility boost.
How do you amplify the reach of your small business with local SEO? Share your tactics with us in the comments section below.