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August 16, 2022

SEO for Real Estate: The Only Guide You Will Ever Need

SEO For Real Estate

Don’t know how to do SEO for real estate? Don’t know much about optimizing your real estate website for search engines? If the answer to both this question is yes, then this SEO for real estate guide is for you. In this real estate SEO guide, you will learn everything you need to know about doing SEO for real estate.

What is Real Estate SEO?

Real Estate SEO is a set of optimization strategies used to optimize your real estate website for search engines. The core purpose of real estate SEO is to boost your website’s search engine visibility so that your real estate website can rank on top of search engine result pages.

Why is Real Estate SEO Important?

According to real estate SEO statistics, real estate related Google searches had grown by a whopping 350% to 2450% in 2021. 97% of home buyers used the internet as a source of information while searching for a home. 51% of home buyers bought a home they are living in online. All these statistics clearly highlight the importance of SEO for real estate.

What are the Advantages of Doing SEO For Real Estate?

Some of the advantages of doing SEO for real estate are:

  • Attract targeted organic traffic to your real estate website
  • Build credibility and trust
  • Enhances the user experience
  • Establishes your brand as an authority in your industry
  • Reach your target audience
  • Deliver a better ROI

Types of Real Estate SEO

In order to do best real estate SEO, you need to understand the different types of SEO first.

SEO can be divided into three major types

  1. On page SEO for Real Estate
  2. Off page SEO for Real Estate
  3. Local SEO for Real Estate

Let’s look at each one in more detail.

On Page SEO For Real Estate

When optimizing your real estate website for on page SEO, here are some of the key factors you should focus on.

  • Expertise, Authoritativeness and Trustworthiness (E-A-T)
  • Multimedia optimization
  • Headers and title tags
  • Meta Title and Meta Description
  • Website speed
  • Responsive design
  • URL structure
  • Structured data

Off Page SEO For Real Estate

Some of the common off page SEO techniques for real estate includes:

  • Creating high quality and relevant backlinks
  • Guest posting
  • Social media marketing
  • Local listings
  • Forum posting
  • Press release
  • Video marketing

Local SEO For Real Estate

Some of the key local SEO ranking factors includes:

  • Google My Business profile
  • Backlink profile
  • Online reviews and ratings
  • Behavioral signals
  • Online citation

How To Do SEO For Real Estate Websites?

Here is a step by step process to do SEO for a real estate website.

Identify and Research Your Competitors

The first thing you need to do is to create a list of direct and indirect competitors. Next, do competitor research. Analyze the keywords they are targeting, content they are creating and the backlinks they are acquiring. This will give you a clear idea about what’s already working in your industry. By identifying and analyzing your competitors, you can develop a real estate SEO strategy that can give you a competitive advantage over your competitors.

Conduct an SEO Audit

After conducting competitor research, the next step would be to conduct an in depth SEO audit. SEO audit will provide you better visibility into your current SEO state. Moreover, it will also help you improve your website performance, deliver a better user experience and optimize your content for search engines. In short, an SEO audit is a great way to identify your SEO strengths and weaknesses.

Find the right keywords to target

Choosing the right keywords for real estate business is probably the most important step but how would you do it? Put yourself in the shoes of your target customers. What keywords will they use to search for your real estate business online? Take advantage of keyword research tools and they can give you hundreds of keywords to target. You can also look at the competition and the keywords they are ranking for to get a better idea about which keywords you should target.

Create Helpful Content Around Those Keywords

Once you have created a list of SEO keywords for real estate, now is the time to create content around those keywords. When creating content, keep your buyer personas top of mind. Provide value to your target audience through your content and help them solve their problems.

Optimize Your Content For Search

With search engines becoming smarter with each passing day, traditional approaches which used to work in the past do not work anymore. This means that you will have to sprinkle keywords naturally in your content. As a rule of thumb, use your focus keywords in the title, headings, meta title and meta description..

Build Backlinks

Once you have optimized the content for search and published it, now you will have to build backlinks to boost the authority of your website. Don’t forget to include internal and external links in your post as it can make your post seem more credible especially if you have added links from credible sources.

How do you optimize your real estate website for search engines? Share your SEO process with us in the comments section below.

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