Getting more website traffic is one of the most significant elements of any online marketing strategy – for most brands, it is the most important one. How could any business ever expect to sell its products or services online without getting website traffic?
But there are some good and the bad ways to achieve this goal. You can get a lot of website traffic through some legit ways, and you can opt for some short cuts (illegal) ways to win the race. Being an online marketer, it’s your job to make the decision whether the methods you are opting for are morally acceptable on your own or not.
From a marketing standpoint, the traffic you will get from some techniques will give you short-term results, i.e. hurt your brand reputation, or you will never get conversions. Therefore, all your brand needs to avoid these traffic generation mistakes to gain authentic, high-converting website traffic.
This is probably the most common reason why so many brands fail at social media. Here is a misconception: Without a sales message, consumers won’t bother to buy your products. So, you need to repost the same message with a pure sales message again and again.
Social media marketing works best by offering real value to your consumers and sales message, on the other hand, seldom offer value on its own. In case, if they provide value, reposting the same message again and again makes it less ineffective. If someone has already seen your post, the value is gone. They won’t click your link again, and this you won’t get more traffic.
But that doesn’t mean you should never post a sales message, but when it comes to social media marketing for small business, you need to ensure the percentage of sales elements within your posts is very less. Your posts need to provide value to your consumers before you can use it to promote your products to your audience.
If you want people to follow your brand on any social media channel, you need to give users a real reason to do so. And the best reason you can give to a user to follow your brand is by offering value with your social media posts. Without that value, you won’t be able to increase your followers. If you don’t provide value to people, then how could you expect people to follow your brand and visit your website?
Okay, that’s cool if you are harnessing the power of social media marketing, but it doesn’t mean to be active on every network at the same time. When you do that, you will get yourself in trouble without getting the desired results.
A much better approach is to carefully choose the best digital platforms where your target audience spends their most of time online. You can always widen your horizons later on, but for the start, try to be proactively present on 2 or 3 channels. Don’t try to work hard on every platform at once, instead, strategically use a few networks right first.
Many companies use this SEO strategy to buy unnatural links from shady companies to get more traffic. This short term strategy might work, but at some point, it will backfire in terms of rankings. Google may either down your rankings or strike you from the indexing.
The safest approach to link building is to do it manually, creating guest posts for bloggers, participating in communities and forums. This type of SEO strategy may take some time, by it gives you long-term results. Organically growing your links through high-level SEO techniques can effectively build your audience in relation to the backlinks.
There are some marketers who think that creating content is enough for your website. Of course, content plays a key role in improving your online presence, but doing some keyword research, creating some backlinks and optimizing your content are a few essential steps that you need to do if you are expecting your rankings to rise.
Some online marketers think that creating many pieces of content that don’t give value, poorly optimized and don’t have shareworthy information can do wonders for their brand. But this is exactly not the case, such content pieces never work well for your SEO.
Content marketing is all about creating valuable content that makes your readers to like, share and engage, NOT to help your SEO. Content marketing is there to gain user engagement, while SEO can make your already valuable traffic more visible to get higher rankings on search engines.
Content distribution is an important part of content marketing strategy. Creating some pieces of content, posting them on blog and wait for the massive traffic to come in your blog won’t work. For content marketing, you need to discover the ways how you content will reach to your target audience.
Social media marketing plays a key role to get your content distributed and let your brand voice be heard by new audiences. SEO and email marketing also play a vital role in content distribution efforts.
Expecting content marketing to do wonders for your business in a very short amount of time is the most common mistake many companies make. You won’t get massive traffic by posting one guest post, or blog post. It takes time to achieve huge number of page views, likes and shares. Content marketing is a powerful strategy that takes time and works for long run, it won’t give you overnight success.
Are you guilty of making any of these mistakes? Did you get more traffic to your website with any of these tricks? If you find trouble increasing your web traffic, do connect with us. Branex is helping startups turning their websites into lead generation machine by providing effective social media marketing solution to get traffic, leads and conversions.