According to Statista statistics, Instagram monthly active users increased from 600 million in December 2016 to 700 million in April 2017. This makes Instagram one of the most popular and fastest growing social networks in the world. Is Instagram the right medium for businesses to advertise their products and services?

The answer is resounding yes, because statistics suggest that 75% of Instagram users take actions such as visiting your website after seeing your ad post. 60% Instagram users know about a product or service through Instagram. With so many brands already using Instagram, how can you make your brand stand out from the rest? For that, you need to keep coming up with innovative and unique ideas on what to post on Instagram, which is not easy. Are you running out of ideas regarding things to post on Instagram? If yes then, don’t worry, Branex AE has compiled a list of 21 unique Instagram post ideas from popular brands that can take you to the Instagram stardom.

Still confused what to post on Instagram? Follow these tips:

1. Products

Let’s start with a basic one. For businesses on Instagram, products are a no-brainer but how they promote their products makes all the difference. Many popular brands are combining their product photos with celebrity endorsements for maximum impact.


2. Products In Action

Do you know that you can give your customers an opportunity to experience your products? Post images that show your products in action because that is what your customers want to see.


3. Workplace

Why not show the world how your workspace looks like? Take a wide shot that covers everything without leaving out the fine details.


4. Employees

Posting pictures of your employees on Instagram have many benefits that many businesses don’t realize. These pictures can show your followers and prospective employees about the company culture. It also creates a sense of unity and teamwork. More importantly, it can easily go viral as most of the employees will share it with their family and friends.

Empleyees - what to post on instagram

Related: Social Media Managers! Avoid These Instagram Marketing Mistakes

5. Customers

Share the photos and stories of your satisfied customers that can also double up as a testimonial that boosts your brand’s credibility. Once a customer sees themselves on your Instagram, they will share it with their friends and family helping your Instagram post go viral.


6. Behind The Scenes Look

We all love to get a sneak peek at our favorite singers behind the curtain, right. The same rules apply to brands. Give your followers behind the scenes look by posting pictures on Instagram and they will surely love it and get the word out.


7. Events

Organizing an event? It is a great opportunity to let the world know about it by posting pictures on Instagram. We all love to share experiences that we have with others and this might work in favor of your brand.


8. Inception Shot

Did you remember the picture in picture feature in TVs? Yes, the concept might be old but it still works. Take the inception shot and share it on Instagram so that your Instagram followers get something unique to see.


9. Videos

Keeping the growing popularity of video in mind, Instagram has doubled the video length limit to one minute. This can prove to be handy for brands as they can convey their message in a much better way, promote their products and keep the followers engaged at the same time.

Videos - what to post on instagram - Branex UAE


10. Blog Posts

Chances are you might already be sharing your blog post to attract more traffic to your website. All you have to do tell your followers about your latest blog post by adding a link in the bio.


11. Photo Collage

Ever created a photo collage? With the recently launched  Layout tool, combining multiple images to create a single image is a breeze. It is fun and creative way to engage your followers and make a lasting impression.



Are you feeling down? Get back on track with some motivational and inspirational quotes. You might be amazed to know that Quotes tend to get much higher engagement and attention from users as compared to other forms of content.


13. Announcements

Have any big announcement to make about your upcoming event, product launch or sale? Why not use Instagram for this purpose? Your large fan following will surely give you a response you are expecting from them.


14. Huge Grids

If we can combine multiple images to create a photo collage then, we can also do the opposite that is to divide single image into multiple smaller images known as large grids. Not only does this technique help you make a lasting first impression but also help your brand to stand out from the crowd.


15. Exotic Locations

Don’t have anything to share on Instagram? Why not share some exotic locations you just visited on your last vacation. Get more engagement by adding popular landmarks, bridges, waterfall and natural sceneries.

Exotic Locations - what to post instagram - Branex UAE


16. Cars

You can use cars in many creative ways to convey your brand message even if cars have nothing to do with your business. It is an obvious choice if your Instagram followers are young adults who love cars.


17. Puppies and Kittens

There is something about these cute animals that force us to click on their images and spend hours watching cat videos. Why not use it to your advantage? Give the cute animal lovers what they want and get what you want in return.


18. Toddlers

Keep all the cuteness but add a human touch to it and you get toddlers. Baby pictures can generate the same emotion but the difference is that you can relate to it in a much better way.


19. Food

Who does not love great food? In fact, food lovers have given rise to food photography, a branch of photography geared towards capturing food images. Tease the hunger pangs of your followers with mouthwatering food photos.


20. Share Your Why

Let the world know why you started your business by sharing your business story with everyone. Nothing can excite your customers and help them make a connection with your brand than an engaging story.


21. Selfies

Join the selfie crowd and your Instagram posts will automatically go viral. That is how popular selfies are on Instagram.

Selfies - what to post on instagram - Branex UAE

If you have any other creative Instagram post idea, feel free to share it with us in comments section below.

September 28, 2017

21 Awesome Ideas for Brands What to Post on Instagram

According to Statista statistics, Instagram monthly active users increased from 600 million in December 2016 to 700 million in April 2017. This makes Instagram one of...