There are various factors that help build a better website design. However, there are certain factors that ensure that a website design is more than just a perfect design – One that makes people wonder and leave them awestruck. Such is their influence.
Web designers use mind-controlling techniques to create such influential designs that leave an impact on the visitors. Those techniques may sound like common factors but as you dig in deeper, you’ll realize the art of exploiting the extra-ordinary out of the commonalities that exist.
Let’s take a look at these web designing tricks that control the mind of the individuals, guiding them just the way they need to be guided.
Color combinations are often overlooked when designing a website. The sooner you realize their importance, the better. When planning a website, color combos play an important role in driving the traffic by playing with the psyche of the visitors. Colors are to be used to portray the content in a certain light but it does not, however, compromise the brand identity in any way. For e.g. blue is a color that is admired by all and is so used by banks and even social media to keep that admiration intact. Greens usually represent nature while yellow or orange have haste about them and can be used for limited time offers. If you have a luxury item in place, use black as it stands for sophistication.
If you know the art of designing a clever layout then you must be really good at guiding the users just where you want them to focus on. Where would you put the important text on the website? Considering the reading patterns of the users, they read in a Z: starting from top left, a glance in the middle and stop at bottom right. Don’t forget to keep the visuals and content in complexities. If the user gets confused, he is sure to flee away.
For any information that you seek from the visitor, there needs to be clarity behind the purpose. A tip here is when asking for payments use a legitimate third-party source for protection of the transaction. In case something goes wrong, the contact information that you have provided should be working. It shows how much approachable you are thus making you very much real to the customer.
Since humans often connect to situations emotionally, leverage the obvious to connect with them with your content. If you tend to sway them to your viewpoint by showing the relevant images and concepts to justify, they are sure to end up believing you. If you connect with them emotionally with a positive intact, they are more inclined to taking action and share the content. Take the social media for example, say if you are having a great day and a brand posts about how thankful you should be to God for giving you this day, you are tempted to post it on your network. It really works.
Since customer-oriented businesses are the real game today, it has become essential for the experts to focus on what customers want rather than what they have to provide. Another approach is to offer the existing product in a way that it becomes a need for the customer. Same is the case with websites. This calls for exquisitely appealing design as well as everything else in places as customers want them to be.