Bayswater Financials, operating as a renowned accounting and financial advisory services firm, was clear about the objective they aimed to achieve with a succinct social media strategy i.e. “To play an integral role in a customer’s growth journey by being the company of choice”. To help Bayswater Financials connect with their customers, increase brand awareness & boost sales, Branex’s expert social media team crafted an inclusive social media marketing plan covering everything from the choice of the platforms, content marketing plan, implementation plan, etc. We endeavored to fulfil following objectives with our social strategy:
- Increase page likes, impressions and lead generation by leveraging the social media domain.
- Alleviate brand awareness.
- Boost company sales.
Our approach to creating social media strategy for Bayswater Financials was simple. We aimed at increasing engagement through different social platforms by leveraging our extensive industry experience & SMART results-driven strategies that fit the modern standards. We kicked off the project with a brainstorming session with the client where we elaborately discussed the goals to achieve. Later, our team formed intensely researched customer personas to set the brand voice exactly as the customer wanted to hear. After carefully designing customer personas, our team selected the appropriate platforms to conduct the social activities on that will bring about maximum results. We finally created an implementation plan to help Bayswater Financials achieve their goals by reaching out to the right audience at the right time.