Isuzu - Brand collateral for strong promotional impact.
Founded in 1916, Isuzu is a name unknown to none. Isuzu is the leading Japanese vehicle manufacturer producing stellar commercial vehicles and diesel engines to help people be mobile always. Isuzu’s vehicles are manufactured ensuring utmost safety, economic & environmental performance alongside providing exceptional service. The company operates on the underlying idea of providing high-quality products, outstanding performance, durability, remarkable lifecycle value and better mobility across the world. Isuzu wanted a brochure design that describes their product well in a concise manner so user doesn’t have to spend too much time reading the vehicle or engine specs. The idea was to embody excellence, class and sheer brilliance in the brochure design.
Although branding for the company was already done and promotional strategy was present, the client wanted the brand collateral to entail core branding elements with our touch of design expertise & sleek aesthetics that could stand apart. Isuzu sought Branex’s help to design brand collateral that portrayed Forward’s (one of their renowned medium-duty trucks) specifications, durability tests & applications.