Many entrepreneurs face a common hurdle, bringing what’s on their mind into reality. 

At Branex, we believe if you dare to dream, we make it happen. We have spent years honing our skills and making it possible for clients worldwide giving them solutions that changed lives. 

Today, we have a plethora of successful mobile app solutions available. 

However, the question that arises along the way is what goes into creating a mobile app? 

That’s why we’ve created this comprehensive solution manual, answering your most pressing concerns and guiding you towards a rewarding mobile app experience.

So, without further ado, let us provide you with the best answers. 

Is my app idea feasible? 

Bringing your mobile app idea into reality requires a bit of exploration. The first thing you need to do is check whether your app idea is feasible or not. You may want to consider performing market research before diving headfirst into building one. Initiate by simply identifying the problems and checking solutions that may have easily been overlooked by competitors. It will ensure that your next-gen mobile app appears as one of a kind and genuine app solution that works best across all channels. 

Nowadays, solving customer problems isn’t enough. You may want to ensure that you brainstorm unique features that offer tangible benefits, making your mobile app a compelling one for users. It may often require you to shift gears to technical considerations, and for that, considering the technology stack is much more vital. There are several different technologies which mobile app developers often use to build mobile app solutions. For instance, Flutter framework may work better in certain circumstances, while React Native solutions may work better in others. Whether you’re choosing to build native, hybrid or any other web app solution, choose the framework that best aligns with your budget & requirements. 

Check what type of monetization strategy you can implement in the near future. See if the app meets the regulatory landscape and adhere to legal requirements. Addressing all such factors will offer a clear understanding of your app’s feasibility and eventually pave the way for a successful launch. 

Who is my target audience? 

Another question that comes to mind is who you’re building the mobile app for. Unless you are not sure who or where your target audience resides and what demographics do they belong to, it might be difficult for you to build a mobile app solution that serves the people who use it.  

As a successful mobile app development company in Dubai, we have a research team who constantly looks beyond what customers require and build the perfect mobile app solution for them. 

One such example that we can share here is the Sougha App, An App for the Federal Authority for Identity & Citizenship. The client was looking for a website and mobile app to offer government employees within the UAE to benefit from a number of privileges, discounts & offers. Branex worked with Sougha to offer them an aesthetically yet interactive website & mobile app solution. 

The app allowed government employees to explore offers & discounts within their vicinity across different sectors, such as healthcare, education, hospitality, entertainment, real estate and restaurants, and redeem loyalty points. The purpose of the app was to provide maximum benefit to customers so they can redeem the best discount offers, yet at the same time, feel encouraged & motivated to shop. 

How much will it cost me to develop a mobile app? 

When it comes to the cost of mobile app development, there isn’t a single answer to this question because the cost depends on a number of factors. Here are a few that we have learned about over the years. Directly or indirectly, most of these factors eventually influence the costing of the app. 

• Features & Functionality – The app’s price may differ depending on what features will be included in the app. Suppose it has complex functionalities, integrations, or custom animations. 
• Platform – It depends on what type of platform you will be developing the app on, iOS or Android. Typically, it will cost more if you opt for a hybrid app solution. 
• Development Approach – Creating a separate native app for each platform will ensure that it gives you maximum performance that works seamlessly across all platforms. 
• Development Team Location – Obviously, it depends on the hourly rates for developers. These rates can significantly differ based on where you’re located. 

When it comes to mobile apps, there’s no fixed cost for a mobile app. If you’re looking for a more accurate estimate, it’s best to discuss the project in detail to get a better insight on costing.  

Can I get a fixed price quote for the mobile app? 

Yes. But before our mobile app development firm in Dubai undertakes any project, we closely work with our client to understand their mobile app requirements. 

Based on their specific requirements, we put together the perfect plan and provide them with a fixed cost estimate. Once our client agrees on the costs, we deliver them a solution.

In some cases, the project may be an enterprise-level app that requires scaling as we progress. In such scenarios, clients will require frequent changes and iterations to meet end goal & business objectives. In such scenarios, we initiate the project by offering them a ballpark figure. If there are any additional costs incurred along the way, we mention them and bill them altogether once the project concludes. 

How do you set the development timeline? 

Like cost, the time required to develop the app also depends on the app’s complexity. 

A basic app with simple features can take just a few months to develop; whereas, an app that is rich in features can take anywhere from a few months up to an entire year. 

To give you a brief insight, here’s the cost breakdown for each of the app type: 

• Simple App – It can take anywhere around 2 to 4 months. 
• Medium App – It can take anywhere between 4 to 8 months.  
• Complex App – It can range anywhere from 8 months to more. 

The cost estimate for each app type depends on two factors, the timeline & the requirements. It also depends on your team’s development capability & capacity. 

What platforms will the app be built for (iOS, Android or both)? 

The choice of the platform depends on who your target audience is;  

• If you’re opting-in for an iOS app, the ideal user must be someone who is familiar with iPhones and iPads, known to offer you an absolute best user experience. 
• If you’re an Android app user, you may have a wider user base who may interact with the app through different devices loaded with different customizable options. 

Not sure what app platform type you need to build your mobile app on? Consider starting with the platform where your target audience is most likely present.  

Can you create a prototype or MVP before the initial product? 

Yes, absolutely! We can create an MVP for you so you can test your app concept with real users and gather valuable feedback altogether, before investing in a full-scale mobile app.  

One example that I can quote here is 

An MVP helps us to iterate and refine the idea of the app before committing any resources.  

What is the mobile app development process like? 

There are a few stages of the mobile app development process; they are as follows: 

• Discovery and Planning: This phase involves understanding your needs, defining app features, and creating a project roadmap. 
• Design and Prototyping: User interface (UI) and user experience (UX) design are created, followed by the development of a prototype for testing.
• Development: The app is built based on the agreed-upon features and functionalities. 
• Testing and Quality Assurance (QA): Rigorous testing ensures the app functions flawlessly across different devices.
• Deployment and Launch: The app is submitted to the respective app stores (Apple App Store and Google Play Store).
• Maintenance and Support: Ongoing bug fixes and updates are provided to ensure a smooth user experience.

Is there a way to raise funds for the mobile app? 

A mobile app can be costly. Since every big idea deserves a well planned and a thorough strategy, so does a mobile app and therefore, it comes with a high price tag. 

If you’re a startup looking to enter the mobile world, it can be difficult to have the financial support you need. What you need to focus on is how you can raise enough funds for it. 

Generating funds for your app brings you to the next question – how are you supposed to raise it? There are many ways you can generate funds for your business.

Here are a few interesting ideas how you can generate funds for your next mobile app.  

1. Seek angel investors: Angel investors are individuals who provide capital for startups in exchange for ownership equity or convertible debt. Look for investors who have experience in your industry or who are passionate about your app’s mission.
   
2. Crowdfunding: Platforms like Kickstarter or Indiegogo allow you to raise funds from a large number of people in exchange for rewards or early access to your app. This can also help validate your idea and generate buzz around your app. 
3. Apply for grants: Depending on the nature of your app, you may be eligible for grants from government agencies, non-profit organizations, or private foundations. Research grant opportunities that align with your project and apply for funding. 
4. Pitch competitions: Look for pitch competitions or startup accelerators that focus on mobile app development. These events can provide funding, mentorship, and networking opportunities to help you grow your app. 
5. Venture capital: If your app has significant growth potential and scalability, you may consider seeking venture capital funding. Venture capitalists invest large sums of money in exchange for equity in your company. 
6. Build a prototype or MVP: Having a working prototype or minimum viable product (MVP) can make your app more attractive to investors. It demonstrates that you have a viable product and helps investors visualize its potential. 
7. Network: Attend industry events, join startup communities, and connect with potential investors through LinkedIn or other networking platforms. Building relationships with investors can increase your chances of securing funding.

Just remember, stay ready for rejections during the fundraising process. 

Don’t feel discouraged especially if you are experiencing any rejections. You can always collect feedback from investors later on to improve your approach and pitch them more effectively. 

Who owns the source code after the app development is complete? 

Yes, the developers have access to the source code, especially when they are working on a fixed price basis. Until the project is not complete, the code is not handed over to the client. 

One such project that Branex has previously worked on is called Tycoon, a classified app built in Iraq for customers to visit the flea market and find the best deals on pre-owned items. 

Tycoon is an innovative Iraqi online marketplace which provides an easy to connect platform where people are willing to buy, sell or exchange used/new goods and services. 

Till the project wasn’t complete, Branex kept the source code with itself. Once the project moved to the beta phase, we released the source code after receiving our final payment. 

We often mention it as a clause in our contract that says, “the code for the project is released once the final payment has been processed.” Therefore, our app developers work like an agile team making sure that they retain their own code repository and request daily code commits. 

What is your QA process? 

We follow a systematic QA process to ensure the app meets all the specified requirements, and functions as it is intended. The whole idea of having a working app is to ensure that it delivers a seamless user experience to end customers; the QA process involves a number of stages such as reviewing the app requirements, preparing a test plan, creating test cases, executing test cases, verifying bug fixes and performing a test cycle closure. 

How will I prevent the app from failing in the market? 

The next important question to address is how one can prevent apps from failing in the market. The success and failure of an app depends on how well you research it. 

Having a well thought out & detailed research on your next app idea and understanding the pain point of your end users, will help you float above million other apps in the app store. 

From ideation to mobile app testing, it should give you enough exposure to what is happening in the market. It will eventually prevent you from launching something that fails. 

So, there you have it! Those were some of the most frequent questions we hear from aspiring app entrepreneurs in Dubai. 

We hope this comprehensive guide sheds some light on the exciting world of mobile app development. Remember, this is just the first step. 

If you’re brimming with a brilliant app idea, don’t hesitate to reach out to us! 

We’d be thrilled to chat and help turn your vision into a reality.  

After all, at Branex, we believe in making dreams a reality, one app at a time.

The post What Kind of Mobile App Development Questions Customers Usually Ask? appeared first on Branex Official Blog.

PPC advertising is a powerful marketing strategy that allows your business to achieve success in the competitive Dubai market. Digital marketing is ruling the online business world, no matter the type of business you are running, you must know the smart tactic to generate traffic and conversion. PPC Pay-Per-Click is undoubtedly the most effective strategy that helps your business to grow and expand rapidly.

Working with a professional PPC company in Dubai can help you target your ideal audience by using specific keywords related to your products or services. The best thing about running a PPC campaign is that you will only be charged per click of the user on your ad, making it an affordable option for small businesses as well. It allows PPC marketers to control the cost while getting maximum exposure for their message. Moreover, users are tracked about the keyword they use, thus there is an increased possibility of users, who click through are more likely willing to buy your product or service.  

Why PPC Marketing is Worth Investing for Your Business?

PPC advertising is an essential component of any comprehensive marketing strategy, as it allows you to reach your target audience, generate more views and conversions and attain your marketing goals in a precise and timely manner.

Here are a few reasons why of PPC advertising is effective for your business:

Instant Visibility

The special feature of PPC is that businesses can instantly take advantage of the top position in search engine results pages (SERP). As opposed to organic SEO where there is a significant time lag before you start generating results, PPC ad campaigns can quickly generate clicks and website views.

Targeted Advertising

PPC platforms, such as Google Ads and Bing Ads, offer advanced targeting options that allow businesses to reach their ideal audience based on factors like demographics, interests, location, and search intent. This precision targeting ensures that your ads are shown to users who are most likely to be interested in your products or services.

Controlled Budget

With PPC advertising, businesses have full control over their budget. You can set a daily or monthly budget that aligns with your marketing goals and adjust it as needed based on performance. Additionally, since you only pay when someone clicks on your ad, you can easily track your ROI and optimize your campaigns for maximum efficiency.

Measurable Results

PPC advertising provides detailed insights and analytics that allow businesses to track the performance of their campaigns in real-time. You can monitor metrics such as clicks, impressions, conversions, and cost-per-acquisition (CPA), enabling you to make data-driven decisions and optimize your campaigns for better results.

Flexible and Scalable

PPC advertising offers flexibility and scalability, allowing businesses to easily adjust their campaigns based on changing market conditions, seasonal trends, or business objectives. Whether you want to increase brand awareness, drive website traffic, or generate leads and sales, PPC can be tailored to meet your specific needs.

Complements Other Marketing Channels

PPC advertising works synergistically with other marketing channels, such as SEO, social media, email marketing, and content marketing. By integrating PPC with your overall marketing strategy, you can amplify your reach, increase brand visibility, and drive more qualified leads to your website.

Competitive Advantage

In today’s competitive digital landscape, PPC advertising can give businesses a competitive advantage by allowing them to outbid competitors for top ad placements, target niche keywords or audiences, and capitalize on emerging trends or opportunities in their industry.

Best Practices for PPC Advertising

Successful PPC advertising relies on a combination of strategic planning, execution, and ongoing optimization. Here are some effective techniques for running a successful PPC campaign:

Keyword Research

The first and foremost step of any successful PPC campaign is to research and choose the right keywords that exactly match your products and your target audience.  Conduct thorough keyword research to identify relevant keywords and phrases that your target audience is using to search for products or services similar to yours.

Relevant keywords are those that accurately describe your products or services and match the search intent of the potential customers. You can use long-tail keywords or modifiers that are more focused and in the narrow sense. Using profitable keywords is also a great idea as they have a high conversion rate and a low cost per click.

Make use of keyword research tools along with the analysis of competitor keywords and consider targeting long-tail keywords to reach niche audiences with less competition. There is a wide range of tools which are designed to allow you to find the necessary keywords that you can target for your PPC campaign and perform better SEO in Dubai.

•         Google Keyword Planner
•         SEMrush
•         Moz

Ad Copy Optimization

When it comes to running a PPC campaign, keep in mind that your advertising must be persuasive enough to call for the desirable action (a click, sign up a purchase — whatever it may be). Write an ad copy that is powerful enough and in line with what the target audience understands. Do not forget to show viewers how they will benefit from your products or offerings. Add your keywords in the ad title and description, focus on distinctive features and include some CTA to both attract people to your ad and get more clicks.

Keep in mind that the design of your ad is very crucial and influences the audience’s attention towards your content. Use catchy ad design for this so that it could make you unique and successful in the ever-challenging digital competition.

Leverage Ad Extensions

Image Source

Leveraging ad extensions to give additional data and also increasing the prominence of your ads is a good idea. PPC professionals recommend using ad extensions and make the most out of it as it can increase ad click-through rates by an average of 15%. With ad extensions, your ads can get more real estate in search results, giving you much more chances of more views and pushing competitors’ ads down the SERPs. In short, with ad extensions, you will get the opportunity to add more information into your ads, provide more context, and improve ad performance.

Landing Page Optimization

If you want to boost the performance of your PPC ads, you need to make sure your landing page is optimized for conversions. Align your landing page content with your ad messaging to provide a seamless user experience. Use clear and compelling calls-to-action, minimize page load times, and optimize for mobile devices. Keep in mind that a well-aligned landing page truly reflects the expectations as well as promises set by the ad.  

Targeting Options

Make use of advanced targeting options to reach your ideal audience. Group your audience around the following parameters – demographics, interests, behaviors, location, device – to name a few. Craft your ad messages and bidding strategies which will be different for different segments for absolute relevance and maximum effectiveness.

Ad Scheduling

Plan a good ad scheduling so that you can show the ad when your audience is awake, active and engaged. Leverage your analytics and ad performance metrics to determine your peak times and tweak your ad schedule accordingly.

Negative Keywords

Every now and then go for your negative keyword list audit and update it to prevent your ads from showing against irrelevant search queries. The negative keywords will allow you to narrow up the website traffic that’s irrelevant to your campaigns, will improve ad targeting and increase the overall quality score of your campaigns.

Bid Management

Implement proper bid management techniques that will enable you to attain the best results within your allocated ad budget. Let the automated bidding tools take care of your bidding, test different bids based on keywords and competitors, and prioritize the most high-converting keywords and audiences.  

Ad Testing

Continuously test and iterate on your ad creatives, messaging, and targeting strategies to identify what resonates best with your audience. Conduct A/B tests on different ad elements, such as headlines, descriptions, CTAs, and visuals, and use data-driven insights to make decisions about your campaign strategies and budget.

Performance Monitoring and Optimization

Nowadays, the effective PPC advertising is achieved with full support of an expert, you can aim for better results with a PPC agency in Dubai. The PPC experts will explain ways of managing the promotional activities to lead you to a successful PPC campaign and, in turn, drive targeted traffic, increase conversions, and achieve your business goals.

Monitor your campaign performance closely and make data-driven decisions to optimize your PPC campaigns over time. Track key metrics like click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on ad spend (ROAS), and make adjustments to your campaigns based on insights and trends.

Tools for PPC Advertising

•         Google Ads
•         Adobe Advertising Cloud
•         Kenshoo
•         Marin Software
•         NinjaSEM

Partner with Branex for a Successful PPC Campaign

With the help of the right PPC company in Dubai, UAE, you can run a successful PPC campaign and draw in more leads, sales and revenue. Partner with Branex to multiply your clicks and conversions with strategic campaigns and achieve your advertising goals. 

The post How to Drive More Traffic and Sales with PPC Agency Dubai? appeared first on Branex Official Blog.

In fact, mobile apps make your business accessible to your customers anytime and anywhere. From improving customer engagement to increasing accessibility, brand visibility to personalizing customer experience, there are innumerable benefits of having a mobile app. If you want to gain a competitive edge in this digital space and haven’t created a mobile app yet, now is the time.

In case you don’t have any idea how to build your own mobile application, hiring a mobile app development company in Dubai is a great option to consider. Choosing the right team of developers can make your mobile app development project successful. Let’s explore the steps of choosing the best mobile app development company for your app.

How to Choose the Best Mobile App Development Company?

Selecting the right mobile app development partner is pivotal for your app, so choose wisely. The success of your app is solely dependent on this decision, the right development partner that seamlessly aligns your vision and objectives. From doing the initial research to looking for business proposals, there are a lot of things to carefully consider. Choosing the right agency can help you get a perfect app, achieve your business goals and connect with your audience.

Here are a few important steps to choosing the best mobile app development company for your business app.

Define Your Requirements

Before searching for a development company, clearly define your app requirements. Understand why you need a mobile app for your business. Figure out how your app will add value to your customers and what features can make your app unique. Choose an agency that can help you come up with unique app features and achieve your business goals. Clearly define what features, platforms (iOS, Android, or both), budget, timeline, and any specific technologies or frameworks you prefer for your app development project.

Research and Shortlist Companies

Once you have a better understanding of your business requirements, now is the time to conduct thorough research to identify potential app development companies. Look for companies with experience in developing apps similar to yours, positive reviews and testimonials, a strong portfolio showcasing their work, and a good reputation in the industry. Make sure the development partner you are going to choose has a proven track record with a specific platform – whether iOS or Android, you are interested in.

Remember, the best mobile app development company can work on any mobile app idea and build anything. Obviously, you don’t want your mobile app to be an experience for the company. Therefore, it is advised to find a company that has relevant experience with the type of app you are actually looking for your business.

Evaluate Expertise and Technology Experience

Assess the expertise and experience of each shortlisted company by reviewing their portfolio, case studies, and client testimonials. Keep in mind that mobile app development companies in all sizes. You might find a small agency with two or three developers or large, established agencies with dozens of developers. The key is to find a company that has development experience in the relevant industry. Pay attention to the complexity of projects they have handled, their technical skills, and their ability to deliver high-quality apps within deadlines. Look for a company that has extensive expertise in building iOS apps and Android apps both.

Furthermore, verify the credentials and certifications (if any) of the development company, such as industry certifications, awards, and partnerships with leading technology providers like Apple and Google. Implementing this sensible approach of checking their experience and technological skills will guarantee that you will get an app with optimal efficiency and deliver a well-elaborated solution.

Evaluate App Design and Development Process

The best app development company works with you through each stage of the design process. From wireframing to prototyping, creating design concepts, storyboards, app design is a complicated process.

Make sure the company you are choosing understands the true importance of UX and UI. A functional app with a stunning design can do wonders. A user interface design is the first thing users will notice when they download your app. So, carefully choose a company that understands the app design process, otherwise you will end up with a final product which people don’t use or which doesn’t generate a ROI for your business.

Inquire about the development process followed by each company, including their approach to project management, quality assurance, testing, and post-launch support. Choose a company that follows a structured and transparent development process tailored to your project needs.

Communicate and Collaborate

Schedule meetings or calls with the shortlisted companies to discuss your project requirements in detail. Pay attention to their communication skills, responsiveness, and willingness to listen to your ideas and provide suggestions for improvement.

Read Testimonials and Ask for References

You are going to spend tens of thousands of dollars on your app development project. Keep in mind that a company’s reputation matters a lot when it comes to choosing it for a service. It is advised to read online reviews and consider the company’s reputation before hiring an app development company. Request references from past clients or companies they have worked with. Carefully read what real clients say about the particular company you are planning to hire for your project.

If there is a majority of happy and satisfied clients, then it is obviously going to be a perfect choice for the project. Reach out to these references to gather feedback on their experience working with the development company, including project management, communication, and overall satisfaction. 

Assess Post-Launch Support and Maintenance

Consider the level of support and maintenance offered by each company after the app is built. Find a mobile app development company that offers post-launch support and maintenance. Ensure they provide ongoing support, updates, and maintenance to keep your app functioning smoothly and address any issues that may arise. Whether it’s a bug, compatibility requirements, or adding new features, you need to find a team of app developers that is willing to implement those changes with ease, even after the app launch.

Consider Budget and Pricing

App development cost is the most important factor when choosing the development partner. Developing a mobile app is a time-consuming process that involves expertise, knowledge and specialties. The cost of building a mobile app is primarily influenced by different factors such as features, functionality, platform, technologies and of course, design considerations.

While app development cost should not be the sole determining factor, consider the budget and pricing models offered by each company. You should have a clear idea of budget and how much you are willing to spend on your mobile app. Compare quotes from different companies and choose one that offers a balance between quality and affordability.

Some mobile app development companies charge less while some charge more for the exact same app with the same features set. Paying the higher price doesn’t mean you are getting a feature-rich and error-free app. Look for the value you are getting with the app development service. If you are on a tight budget, you can use a mobile app development platform to build an app. However, if you want a robust, functional mobile app that works well, an app development company is the best option.

Sign a Contract

Once you have decided a development company is a good fit for your project, schedule your free consultation with a company. Discuss about the project scope, timelines, deliverables, payment terms, and how the team will bring your idea to life. Find how a company will assist with app market research to validate your app idea before the development process. Discuss the unique features, pain points your app solves for your customers and the goal of your app.

Make sure the company has a firm understanding of your vision, make suggestions and improvements to shape your app based on their expertise and experience. Remember, a good company will better guide you on whether you should go for your app idea or not, depending on the market demand for this idea. The best app developers will tell you which features to add and which to eliminate, and how to grow and expand your app.

Why Choose Branex as Your Mobile App Development Partner?

Branex is the Best mobile app development company in Dubai, has years of experience in creating feature-packed, robust mobile apps. By leveraging its exceptional expertise and the latest development technologies, team Branex can create robust mobile apps that stand out in the digital space. Here are a few reasons to hire team Branex for your mobile app development project.

•         Customized development solutions for every business
•         In-depth understanding of the latest industry trends
•         Leverage state-of-the-art technologies
•         Deliver innovative mobile apps to meet your business needs
•         Launch your mobile app faster
•         Post-launch support and maintenance

Are You Ready to Start Your Mobile App Development Project?

Choosing the best mobile app development company for your project is a crucial decision that can greatly impact the success of your app. Carefully consider these points to select the right app development team who can build a highly functional app for your business. This guide will help steer you in the right direction and find some quality options based on the project requirements. If you are ready to start your app development project, get a free consultation from Branex. From ideation to strategy sessions, design and development process and post launch support, maintenance and limitless customizations, Branex is the best mobile app development company for your project and ensure its success.

The post How to Choose the Best Mobile App Development Company? appeared first on Branex Official Blog.

Whether you are a first-time entrepreneur or running your business for a few years, creating an online store can take your business towards new heights of success. Digital transformation has spread its wings across the globe and it continues to evolve at a rapid rate. UAE is the world’s largest business hub, allowing many entrepreneurs and business houses to expand their businesses and earn more profits. The growing popularity of online stores has encouraged many entrepreneurs to start a Shopify store in the UAE.

Whether you want to sell products, or choose a dropshipping model, Shopify in UAE gives many business owners an amazing opportunity to make the most out of growth opportunities. Shopify, one of the trust worthy ecommerce platforms is packed with many shopping cart plugins and other features. With Shopify UAE, you can open an online store or go for a dropshipping model.

If you want to know how to start an online business in UAE, here’s a step-by-step guide to help you open your Shopify store in Dubai, UAE.

How to Create a Shopify Store in UAE?

1.   Research and Find a Niche
2.   Business Registration and Licensing
3.   Sign up to Create a Shopify Store
4.   Choose a Shopify Theme
5.   Product Listing and Inventory Management
6.   Choose Payment Gateways
7.   Shipping and Fulfillment
8.   Launch and Promotion
9.   Customer Service and Support
10.   Market, Monitor and Optimize Your Store

1.  Conduct Market Research to Find the Niche

It is the first step of creating a Shopify shop in the UAE. Perform market surveys in order to know your customers and your competitors and the trends in the UAE market. Decide your products or services to sell and find your niche and USP (Unique Selling Proposition). You can choose a niche that is so popular nowadays and that you are interested in.

The number of product categories available in Shopify is huge – from fashion, beauty products to clothing, electronics, kitchen supplies, and home goods. The quite tricky part is creating a successful business idea in dubai and finding the right store products. Keep your audience in mind when finding the products to sell. Additionally, visit the websites of the top ecommerce companies in dubai  to understand what products they are selling.

2.  Business Registration and Licensing

Make sure to register your company to the applicable authorities within the UAE and start selling products on your Shopify store. Whether you own a sole proprietorship, a partnership or you have a company; you may be required to register with the Department of Economic Development (DED) or the regulatory bodies in Dubai, UAE.

You must submit the necessary details, like the name of your firm, business type and physical address. Moreover, you should also have some documents like a passport from UAE, ID card and also any additional fees apply. Acquire the necessary licenses and permits to be an online retailer. It may differ depending on the type of your business and the location where you are based at.  After having done with all of your documents, you will be about to get a business license which allows you to start up your Shopify store in Dubai and UAE in no time.

3.  Sign up to Create a Shopify Store

Once you register your business, it is now time to establish your Shopify store. Visit the Shopify website and sign up for an account. Shopify offers various plans with different features and pricing tiers. Choose a suitable pricing plan based on your business needs, product volume and budget.

Shopify has a basic plan which is exclusively designed for small business owners. Advanced and Shopify plus plans are packed with advanced features, such as custom reporting, abandoned cart recovery – to name a few. Shopify allows you to upgrade the plan anytime you want as per your needs.

4.  Choose a Shopify Theme

Select a Shopify theme that aligns with your brand identity and provides a visually appealing and user-friendly storefront. A good theme will set the tone for your brand and customer experience. A bad theme selection may have a negative impact on your brand. You can find plenty of free and paid themes on Shopify. Ensure that you select a responsive theme for your Shopify store that can work on all the mobile devices smoothly and send the right subtle message about your brand.

You may also look for support from designers specialized in Shopify web development services. The team will come up with an exclusive theme for your Shopify store and add more advanced functionality and create new sections in your store. With assistance from the Shopify developers, you can configure the header and footer section, navigation menu, search bar and other important elements of the store.  

A site name and design are also needed for your Shopify store. Your store settings can be fully customized, including, store name, domain, and branding. Properly configure your store settings, payment gateways, shipping options, and tax rates in accordance with local laws and to meet your customer expectations.

5.  Product Listing and Inventory Management

Add your goods to the Shopify platform with products’ images, descriptions, prices, & their inventory levels. Create a product navigation system by grouping your products into categories and collections so that customers can easily use it and get a better shopping experience. Implement inventory management tools to record stock levels, variations of products, and obtain inventory levels notifications.

6.  Choose Payment Gateways

After picking the theme for your Shopify store in UAE, it is the right time to consider the mode of payment that you are going to utilize for customers. You can plug-in a lot of fraud-free payment gateways to receive money from the customers. For the payment options, Shopify has pre-made built-in payment options, such as Shopify Payments and other third-party payment providers.

There are hundreds of third-party payment options available for Shopify stores. With the help of a  shopify app development company, you can make the right choice.  Ensure compliance with local payment regulations and security standards, and offer payment methods that are popular among UAE consumers, such as credit/debit cards and digital wallets.

7.  Shipping and Fulfillment

According to specialists of Shopify in UAE, there are a number of shipping details, such as product weight, packaging cost, shipping destination, and carrier rates that every Shopify store owner should consider. Set up shipping zones and rates to calculate shipping costs accurately for domestic and international orders. Partner with reliable courier services or shipping companies to handle order fulfillment, package tracking, and delivery logistics. Offer shipping options such as standard delivery, express shipping, and cash on delivery (COD) to cater to diverse customer preferences in the UAE.

8.  Launch and Promotion

Test your Shopify store thoroughly to ensure everything is functioning correctly and the user experience is seamless. Develop a marketing strategy to promote your Shopify store and attract customers. Utilize digital marketing channels such as social media, email marketing, and search engine optimization (SEO) to increase visibility and drive traffic to your store. Leverage Shopify’s built-in marketing tools and apps to run promotional campaigns, offer discounts, and engage with customers through targeted messaging.

9.  Customer Service and Support

Provide excellent customer service to build trust and loyalty with your customers. Offer multiple communication channels, such as live chat, email, and phone support, to address inquiries and resolve issues promptly. Implement a robust returns and exchange policy to facilitate hassle-free returns and refunds for customers in accordance with local consumer protection laws.

10.  Market, Monitor and Optimize Your Store

Track key performance metrics such as website traffic, sales conversion rate, and average order value using Shopify’s analytics dashboard. Continuously optimize your Shopify store based on customer feedback, market trends, and performance data. Experiment with different marketing tactics, product offerings, and website optimizations to improve your store’s performance and drive growth.

Final Thoughts

Starting a Shopify store is the best online business in UAE. By following these steps and leveraging Shopify’s platform and resources, you can successfully launch and grow your e-commerce business in the UAE, tapping into the country’s thriving digital economy and catering to the needs of local and international customers.

The post Shopify in UAE : A Step-by-Step Guide to Starting an Online Business in Dubai appeared first on Branex Official Blog.

It is important to carefully think about your web design and what message you want to communicate and impress your potential customers. If you are planning to launch a new website, or redesign your existing website in 2024, it is important to do in-depth research, look for the latest web design trends for 2024 and find which aesthetics fits perfectly for your website.

If you don’t have a professional web design team, you may find it a bit challenging to choose the best design for your website and how to make it look unique. Finding some of the best web designs is a great idea to check what is working for successful websites across the globe.  

Here is a list of some stunning and creative web design ideas for inspiration to create a brand that stands out in a crowded landscape. Check them out.

1.       Animations
2.       Illustrations
3.       Colors
4.       Abstract Art
5.       One Page Website
6.       Use Videos
7.       Gamify Your Website
8.       Vintage-Inspired Design
9.       Large Font Size
10.   Add Textured Backgrounds

Creative Web Design Ideas to Try in 2024

1.       Animations

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Adding animations to your website is one of the most creative design ideas that you can try to give your website a fresh and innovative look. Many websites are static, using custom animations to your website can make it dynamic and encourage users to stick longer on it. With animations, you can keep visitors’ attention, create a memorable experience and communicate your brand message clearly. Make sure to keep animations catchy yet brief to accommodate visitors’ shorter attention span.

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Top web design companies use this interactive feature, as it can make a website user-friendly, engaging and improve website usability. Animations are the best web design ideas that can work for your website, try it.  

2.       Illustrations

Illustration-based web designs are not a new trend. It has been a web design trend for many years. Today, many web designers are focusing on creating custom illustrations to clearly define a brand. Many websites have introduced 3D illustration designs, animated illustrations and hand-drawn illustrations. You can also experiment with custom illustrations to establish a unique feel of your brand and enhance the overall user experience.

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Illustrations are famous due to their versatility and unique visual appeal. An impactful illustration can convey the emotion or message quickly, hook the user and convince them to explore further. If you want to give your brand a distinctive voice, especially in the competitive market, invest in illustrations to gain more brand recognition.

3.       Vivid Colors

It’s no wonder that colors play a key role in creating a stunning web design. The use of vivid colors can liven up your website and define your brand well. With the right colors, you can evoke certain emotions in the viewer. The right mix of colors can make your web design attractive and draw more and more people in.

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It is always a great idea to strategically use colors on your website as the right color section is more than just aesthetics. You can create an effective color palette when you understand color theory and psychology. Always choose colors that evoke visitors’ emotions and prompt them to take action. Make sure colors you choose for your business website must nor contradict your brand personality.

4.       Abstract Art

Using abstract art in your web design is a great idea that can bring a great sense of creativity and individuality to your design. Depending on the type of website and the industry you are working in, the abstract art trend can work well for your website layout. Different abstract elements work for different types of websites, such as ecommerce, corporate, restaurants, design studio, portfolios and service-based. You can incorporate them into digital designs to achieve a visual effect and convey a true meaning.

Abstract art is a great alternative to stock imagery and layouts. With abstract elements, images, motifs and shapes, you can set the overall mood of your website and brand. If used right, abstract elements can evoke emotions and make the website feel expressive and artistic. Abstract art is versatile and aesthetically interesting that can bring visual interest to your website. You can experiment with this web design idea for your business website and convey intellectualism and professionalism.

5.       One Page Website

One-page websites are easy for people to use as they are just one HTML page and all the content and functionality load on a single page. Single-page websites are the latest web design trend that many brands follow due to its quick navigation and rapid content consumption. It is a perfect web design trend for portfolio websites, product sites, mobile apps that are not content heavy. One-page websites represent your content clearly while eliminating all the extra clutter.

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A survey suggests that one-page websites convert better (37% more users) than a multipage website. It is a great way to save time for visitors, they don’t need to move from one section to another. The site loads once, allows users to easily access all the information on a single page, which will eventually offer a unified UI/UX experience. A web design company in Abu dhabi can help you create a usable single page website design for your business using the latest design practices and trends.

6.       Use Videos

Adding video content to your website is an effective web design idea that can attract new visitors to your home page. It is one of the main reasons why more and more businesses prefer to add more video content to their websites. With videos, you can easily convey the brand message, and catch users’ attention from all over the globe. It is a great idea to improve the visitors’ experience by embedding videos in your website.
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Videos can educate, inform and entertain website visitors and make a good impression on your visitors. It can help your websites rank higher on search engines, keep people on your site and retain the attention of users for long. You can embed background video, demo videos, explainer videos, or product videos to enhance your website’s dynamic feel. You should integrate this important feature to your website to get your visitors engaged and interested in your business.

7.       Gamify Your Website

Website gamification is a relatively new web design idea that can be used for customer retention and user engagement. Adding game-like features to your website will allow you to keep users hooked and convince them to come back for more. With the help of a professional web design agency, you can introduce game-like features, mechanics and dynamics to your website.

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For instance, you can set challenges and offer rewards and prizes for completing them. You can set up a system that allows visitors to complete a task, collect points and win prizes. Many famous brands such as Todoist, Duolingo, Buzzfeed, Twitter, Reddit, LinkedIn – to name a few have introduced gamification to their websites. It is the right time to introduce game-like features into website design and keep visitors engaged and delighted with your site.

8.       Vintage-Inspired Design

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Vintage web design is a unique design approach that you can use to evoke emotions among site visitors. With old-fashioned fonts, textures and skeuomorphs, designers can bring nostalgic feelings in your website design. Whether you are a baker, artist, apparel brand or photographer, you can use classic, you can bring vintage design to your website through old-school aesthetics.

You can give your website a complete retro look by adding classic and modern design elements into your site. Try vintage aesthetics for your next web design project to impress your visitors.

9.       Large Font Size

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Large fonts are one of the noticeable web design trends that many designers incorporate when creating a user interface of a website. Using captivating aesthetics with bold, large fonts can help you deliver the message right away. Remember, font choice, size, color and the typographic layout can enhance the overall web design.

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You can experiment with typography and use some creative font choices to convey emotions and ideals you want to convey. With large fonts and contrasting colors, you can add a unique personality to your brand. Make sure the typography you choose for your website complements your branding and creates a positive impact on the perception of your brand and website.  

10.   Add Textured Backgrounds

Source: Saffron Table

Textured backgrounds are visually striking and can add depth and uniqueness to your web design. In fact, it is one of the most creative web design ideas that can add an extra dimension to your website. Web textures are an amazing design choice that can transform a boring flat screen into a tactile experience. Texture can give context to your content and add a unique personality to your web page by catching the user’s attention.

Web designers need a strategic approach to incorporate textures into digital web design. With textured backgrounds, you can create tangible experiences that enhance the look and feel of a website. A textured background induces a tactile sensation and replicates life-like emotions in the digital world. Experiment with different textured backgrounds such as images, overlays, gradients and masking effects and add a new, dazzling dimension to your website.

 Wrapping Up

Creating a stunning web design that stands out sounds a bit tricky. Many businesses feel stuck when designing a website. Fortunately, modern web design is evolving at a rapid pace and there are innumerable web design ideas out there to draw inspiration from. From illustrations to abstract art, video to one-page designs, you can experiment with different ideas to capture the attention of visitors.

A website design is all about minimalism, responsiveness and implementing the latest web design trends and technologies. You can experiment with these creative web design ideas, follow the web design trends, add your creativity and create a stunning website that blows your audience and gets them clicking.

Investing in professional web development company is also a sensible approach to develop an aesthetically pleasing and unique website that reflects your brand and its values.

The post 10 Creative Web Design Ideas to Try in 2024 appeared first on Branex Official Blog.

Today, many famous ecommerce apps such as Amazon, IKEA, Noon, Walmart, Carrefour, etc. are performing outstandingly and making huge profits. These ecommerce apps offer exceptional customer service, high quality products and have earned a large, loyal user base.

Due to the rising popularity of ecommerce apps, many entrepreneurs and businesses are planning to develop their own ecommerce apps. Developing an ecommerce app is not that difficult as it sounds. All you need is an amazing mobile app idea and get all the necessary information about the ecommerce app development process.

If you are planning to enter the ecommerce market and want to build an ecommerce website like Noon. Here is an easy guide on how to develop an ecommerce app like Noon app and how much does it cost to build an app like Noon. Understanding the process of ecommerce app development, important features and advanced technologies will help you build a successful ecommerce app.

Let’s get started.

Table of Contents

•     Ecommerce Apps – Market Overview
•     What is a Noon App?
•     Famous Ecommerce Apps in Dubai
•     Why Should You Create an Ecommerce App like Noon?
•     Important Features to Add in Ecommerce App
•     How to Make Sales by Building an Ecommerce App?
•     How to Develop an Ecommerce App like Noon?
•     Tech Stack to Build an Ecommerce App like Noon
•     How Much Does It Cost to Build an App like Noon?
•     Partner with Branex to Create Your Own Ecommerce App

Ecommerce Apps – Market Overview

Why is the ecommerce market getting popular day by day and achieving tremendous growth? There are a number of reasons driving the growth and popularity of the ecommerce industry. Ecommerce market statistics will convince you to build an app like Noon.

Source: Forbes

It is interesting to know that revenue in the ecommerce industry reached $6.310 trillion in 2023 and it is expected that retail purchases are expected and the revenue will reach $8.148 trillion in 2026. This amazing data clearly tells that the ecommerce market is growing at a rapid rate and investing in ecommerce app development is a sensible choice to stay competitive in the market.

What is a Noon App?

Let’s learn about the Noon app. Noon is one of the most popular ecommerce apps in Dubai. According to Statista, Noon is the most famous and widely used ecommerce app, known for its quick delivery and fast shipping time. Noon is a Dubai-based ecommerce platform; however, it offers its services to UAE, KSA and Egypt. The ecommerce app in Dubai is making tremendous sales, US $290.7m in 2022, and it will increase in the future with the increasing demands of products.

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The Noon app offers a wide variety of products in a number of categories, including fashion and beauty products, baby products, electronic items, home décor and much more. You will find many amazing discounts and offers on the app. The app follows a delivery model called Noon-Now. The user interface is so intuitive and offers a seamless shopping experience. These amazing features and qualities will persuade many businesses to build an ecommerce app like Noon.

Famous Ecommerce Apps in Dubai

When it comes to creating an ecommerce app like Noon, it is important to perform in-depth research on the most popular ecommerce mobile apps in the UAE. By carefully analyzing them, your ecommerce app development team will gain a clear idea of what advanced features and functions you need to include in your upcoming ecommerce app. Remember, market research will help you develop a unique mobile app that stands out in the competitive world.

Here is a list of the famous ecommerce apps in Dubai, UAE.

•         Amazon
•         Noon
•         Alibaba
•         AliExpress
•         Dream Dubai
•         Mumzworld
•         Carrefour
•         Namshi

Why Should You Create Your Own Ecommerce App like Noon?

Building an ecommerce app like Noon is a great idea. In this ever-evolving ecommerce market, investing in an ecommerce app is a profitable idea. Creating a shopping app like Noon can increase your chances of getting more brand visibility, earn a loyal fan base and generate more revenue. You can hire Android Developers online and discuss your ideas with them. The team can better understand the market trends and deliver you an intuitive and advanced ecommerce app like Noon.   

Here are a few reasons why you need to build a unique ecommerce app like Noon:

•         Creates a memorable shopping experience
•         Build brand loyalty and strong relationship with your audience
•         Gain more brand visibility and recognition
•         A profitable, long-term investment to grow your business

Developing your own ecommerce marketplace is a strategic move that can prepare your brand to achieve a unique identity in the competitive online shopping world. If you want to position your brand in the online ecommerce world and want to achieve long-term success, then you should partner with Branex to build your own ecommerce app.

Important Features to Add in Ecommerce App

When it comes to ecommerce app development, it is advised to know the most important features of an ecommerce application. There are three panels of an ecommerce app – User, Vendor and Administrator.

Let’s discover the most important features of each panel.

User Panel

•         Registration & Login
•         Products searching
•         Order Submission
•         Order Status and Tracking Options
•         Wishlist
•         Payment Options
•         Loyalty Schemes
•         Real-Time Notifications
•         Feedback and reviews

Vendor Panel

•         Registration & Log In
•         Inventory Control
•         App Subscription Plan
•         Payment Evaluation
•         Product and Order Management
•         Management of Multiple Stores

Admin Panel

•         Dashboard Administration
•         Product and Category Management
•         User Administration
•         Deals and Offers Management
•         Analytics and Reports

List of Some Advanced Features

•         One-click Purchase
•         Use of AI
•         AR implementation
•         Chatbot integration

How to Make Sales by Building an Ecommerce App?

Building a feature-rich and highly-functional ecommerce app can help you earn profit and grow your business on a large scale. Fortunately, there are many effective ways to earn money and male great profit through ecommerce mobile apps. There are many monetization strategies that can actually work and help you earn more revenue.

Here are some monetization strategies for your ecommerce app.

In-App Advertising

It is one of the most effective monetization strategies for your ecommerce app that is considered as a straightforward path to earn profit. You can place ads in your app without costing users directly. You can obtain profit from ad buyers who pay for displaying ads to your app. From banners to videos, playable or native ads, there are numerous formats to choose from for in-app advertising.  

Subscription Model

It is the most common monetization method for your ecommerce app. Many famous apps such as Netflix, Disney and other apps are using this model to their advantage. By charging users to pay some amount to access the app’s advanced features, you can get the consistent flow of cash. With the right incentives and features, your subscription-based app monetization method can work in the long run.

Freemium Model

As the name suggests that Freemium, provides basic features at no cost. It encourages users to engage with the app without any initial financial involvement. Users can enjoy an ad-free and wide range of functionalities by opting for a premium subscription. To get full access to all the advanced features of the ecommerce app, users need to subscribe to the Premium model. However, the freemium model encourages users to try the app without any cost, which will lead to higher user engagement and potential user referrals.  

How to Develop an Ecommerce App like Noon?

Here is a step-by-step guide to build an ecommerce shopping app like Noon.

•         Competitor Analysis
•         Find a target audience
•         Hire a reliable app development team
•         Define the feature set and concept
•         Create an Intuitive UI/UX Design
•         The MVP development approach
•         Integration with Third-Party Services
•         App Testing and Launching
•         Support and Maintenance

Competitor Analysis

It is one of the most important steps of an ecommerce app development that can help you shape your vision. By performing in-depth competitor analysis, you can identify the latest technologies, app development trends, UI/UX trends and explore revenue models perfectly fit for your solutions. You can find the strengths and weaknesses of competitors’ apps to make your app better and smarter.  

Find a Target Audience

Identify your target audience who actually needs your app. Perform a detailed analysis to identify their likes and dislikes, shopping behavior, buying pattern and other important information to make your app development successful. Identify the unique feature that your audience will love to use and catch their interest. It will make your app unique for the specific user base.

Hire a reliable app development team

Finding an experienced mobile app development team can help you make your ecommerce app development project a big hit. The team will guide you on how to gather app requirements, use the latest development technologies and create a workable solution for your audience.

Define the Feature set and Concept

It is the most important step of your ecommerce app development that needs your full attention. Discuss the mobile app idea with your app development team and they will transform your app idea into a full-fledged solution. Identify the must-have features and advanced functionality to make your ecommerce app unique. Keep in mind that the set of features and functionalities can help the development team to figure out the ecommerce app development cost. If you want to know how much does it cost to build an app, discuss it with our team.

Create an Intuitive UI/UX Design

Creating a beautiful and intuitive app design is important to improve the functionality of your app. The UI/UX design team uses aesthetically pleasing colors, micro interactions and flawless transitions to make the app interface more intuitive. Make sure to keep the design minimalist and follow the advanced Ecommerce web design trends as well as app design trends to deliver an exciting user experience.

The MVP development approach

You have a team of Android app developers and iOS app developers that are well-versed of all the development techniques and platform requirements. The team can create an MVP that will get you a clear idea of the current market and the interest of the audience. Once you get feedback after the launch of an MVP launch, you will know the reaction of the target users. It will minimize the risks and help you complete the development project successfully.

Integration with Third-Party Services

If you want to add highly advanced features to your ecommerce app, it is advised to integrate third-party services. From multiple payment gateways to mapping, authentication, analytics and messaging, you can integrate with popular third-party services to make your ecommerce app feature rich.

App Testing and Launching

Your mobile app testing team will conduct a detailed analysis to check the app’s performance, functions, complexity, installation and other features. The testing phase will ensure that your app is error-free, working smoothly and ready to launch.

Once the app testing process is completed, your app development team deploys the app on the suitable platform. After launching, your app is available to download and use.

Support and Maintenance

Your shopping app needs technical assistance to ensure the app is working well. This is the last step of the ecommerce app development that is essential for the smooth functioning of your app. Whether the app needs any update or any kind of maintenance, a mobile app development company provides constant support and maintenance services to make your app functioning well.

Tech Stack to Build an Ecommerce App like Noon

When it comes to choosing the tech stack for your ecommerce app, it is advised to select the ecommerce tech stack carefully. Ecommerce stacks include tools, frameworks, platforms, applications and programming languages. The technology stack supports different workflows and helps run your ecommerce store. Choosing the right stack can create a memorable user experience and distinct shopping experience.

Here are some important ecommerce tech stacks you need to build an app like Noon.

Front-end Ecommerce Technologies:

•         CSS
•         HTML
•         JavaScript (Vue, React, Angular, jQuery)

Back-end Ecommerce Technologies:

Operating systems

Android:

•         Kotlin
•         Java

iOS:

•         Swift
•         Objective-C

iOS Mobile Development Tools:

•         AppCode
•         XCode

Cross-platform Programming Tools:

•         Flutter
•         React Native
•         Xamarin

Programming Languages:

•         Ruby
•         Java
•         Python
•         Scala
•         PHP

UI Frameworks:

•         SwiftUI
•         UIKIt

Databases:

•         MongoDB
•         MySQL
•         PostgreSQL
•         Firebase by Google
•         DynamoDB by Amazon

Storage:

•         Firebase storage
•         AWS

How Much Does It Cost to Build an App like Noon?

It is one of the most important questions many entrepreneurs ask before building an ecommerce app. Mobile app development cost is the most important factor that can have a huge impact on the business’s goals and requirements. It is difficult to estimate the exact cost of an ecommerce app like Noon, as the development cost is determined by a number of factors.

Here is the list of some factors that can have a huge impact on the cost to build an ecommerce app like Noon.

•         App design
•         Mobile app platforms
•         Complexity of app structure
•         Number of features and functionalities
•         Development team
•         Development time
•         Location and charges of developers
•         App hosting and security

The average cost of building an ecommerce app like Noon would be around ~AED 70,000 to AED 1,35,000. The cost estimation will increase if you add more advanced features and complex functionalities to get the cross-platform app.

Partner with Branex to Create Your Own Ecommerce App

Branex can help you build an ecommerce app by integrating a number of advanced functions to make your app super successful. We have a team of expert iOS developers and Android developers that truly understand the current market needs and provide a robust ecommerce application.

Partnering with Branex is a sensible approach as we assist you throughout the ecommerce app development process. We leverage the top mobile app development technologies and tools to integrate advanced features and custom functionalities. The team has extensive technical knowledge that will help you build an app like Noon that offers a bug-free experience. You can discuss your mobile app idea with our development team and we will help you build a full-fledged ecommerce mobile app.

The post How to Build an Ecommerce App like Noon and How Much Does it Cost? appeared first on Branex Official Blog.

The world of website design and development is evolving and growing. Ecommerce brands always strive hard to implement the latest technologies and design changes to improve user experience. Creating a personalized shopping experience and reshaping how customers interact can help you stay competitive in the market.

In the world of online shopping, following the latest ecommerce web design trends can help you create more intuitive responses and personalized experiences. Here are top ecommerce website design trends for 2024 that will dominate the ecommerce industry and influence the purchase decisions of the customers.

Ecommerce Web Design Trends for 2024

• UX-Centric Design
• More Visual Content
•  Mobile Optimization
•  Improved Personalization
• AR Shopping Experience
• Automated Buying Process
• Chatbots for Customer Support
•  Enhanced Security
• Social Ecommerce

UX-Centric Design

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Creating a user-centric experience has now become important for ecommerce websites to impress shoppers. Many ecommerce marketers are creating specialized tools and platforms to create better ecommerce websites for shoppers all around the world. A user-centered design can help developers create immersive experiences for users.

From a navigation bar to easy checkout, animations, product videos and website content, each interaction on the website is designed by creating target users in mind. E-commerce companies are using different tools to support a user-centric experience. You can improve your ecommerce website design and follow user centered design principles and improve your customer experience.  

•         Your ecommerce shop’s language should be clear and direct
•         Avoid cognitive overload
•         Give shoppers easy choices
•         Make your ecommerce website super fast
•         Make shoppers aware of their actions
•         Clear and consistent navigation

2.        More Visual Content

Source: Etsy

Visuals are everything, especially when it comes to selling your products and improving your ecommerce website design experience. With aesthetically pleasing images, you can encourage your customers to make well-informed purchasing decisions. Since customers don’t have the advantage of touching or feeling products, you can add images of products from different angles. Adding real, high-quality images will reinforce positive buying behavior actions.  

Posting more visual content on your ecommerce website will offer many benefits, such as:

•         Make your ecommerce store more attractive
•         Increase visibility of your products
•         Increase ecommerce sales
•         Improve online shopping experience
•         Boost website conversions

3.       Mobile Optimization

Source

Mobile ecommerce sales reached $2.2 trillion in 2023 and the number is expected to grow further in the coming years. In this mobile obsessed world, creating a mobile-friendly design has become a necessity for ecommerce businesses. Make sure to optimize your websites for mobile devices to provide a seamless user experience.

From site navigation to CTAs, images, videos, and checkout processes, mobile optimization is important to get your ecommerce website ahead of the game. Fortunately, there are many ecommerce platforms available that you can try to make your website mobile friendly. A professional web design agency in Dubai can help you create a mobile-friendly ecommerce store. Carefully choose the right ecommerce platform and consider creating a mobile-optimized landing page to boost ecommerce sales.  

4.       Improved Personalization

Today’s customers expect a high level of personalization when they are making online purchases. Modern shoppers prefer brands that send them special offers and create customized offers for them. When shoppers feel like a special person, they are more likely to choose your brand for repeat purchases. Creating a customized shopping experience will help you sell more products, retain more customers, and increase customer satisfaction.

Here are some ecommerce personalization tactics to create a more personalized shopping experience.

•         Show personalized product recommendations
•         Show personalized best-selling products to encourage more click-throughs
•         Incorporate user-generated content
•         Create personalized product pages using customers location
•         Automate personalized messages
•         Show real-time product suggestions when they are about to leave
•         Retarget customers with more smart recommendations
•         Use live chat or chatbots to answer customer’s queries in real-time

5.       AR Shopping Experience

Augmented reality is one of the most cutting technologies that is making groundbreaking changes in the online retail sector. With AR technology, ecommerce stores can reinvent the shopping experiences by merging the physical and digital environment. From 3D product placements to virtual showrooms, virtual try-ons, AR mirrors, the online shopping experience has totally changed.

It is the right time to implement AR technology into your ecommerce store and stay ahead of the game in 2024. Ecommerce businesses using AR technology can help customers shop with more confidence and make well-informed purchase decisions. Using AR technology in your online ecommerce store can attract more customers and take online sales to a whole new level.  

6.       Automated Buying Process

Ecommerce automation is a sensible approach that can save time, reduce errors, and grow your online business effectively. It is one of the best ecommerce web design trends that will rule in 2024 and beyond. From inventory management to order fulfillment, customer segmentation, email automation, marketing automation and customer support, there are a number of ways marketers can implement ecommerce automation.

Many ecommerce marketers are implementing ecommerce automation to improve their marketing efforts. This systematic approach allows ecommerce businesses to improve their advertising campaigns by understanding customers’ buying patterns and abandoned items. Ecommerce marketing automation can help ecommerce marketers to identify the customer journey, send personalized materials and fulfill every customer’s needs.

7.       Chatbots for Customer Support

Image Source

Ecommerce chatbots in 2024 is one of the top ecommerce web design trends that can help retailers provide excellent customer support. The trend of using ecommerce chatbots is gaining significant popularity in recent years. According to Gartner, it is expected that 25% of companies will use chatbots as a customer service tool by 2027.

Ecommerce chatbot market will reach $1.25 billion by 2025. It is the right time for ecommerce businesses to harness the power of chatbots and provide out-of-the-box customer service. Today’s customers want quick replies to their queries, with the help of AI chatbots, your ecommerce brand can provide excellent customer care and win their trust. There are a number of ecommerce chatbots available that you can integrate to your ecommerce website design and mobile app. Here is a list of some popular AI chatbots.

•         Groupe Dynamite
•         Tangerine
•         Zendesk
•         Intercom
•         Salesforce
•         Dixa
•         Freshchat
•         Drift

8.       Enhanced Security

If you are an ecommerce brand, then online security must be top of mind for a variety of reasons. Ecommerce websites receive a large amount of user data and online transactions. They are the most targeted sectors of cyberattacks.  Keep in mind that a customer’s data breach can permanently damage your company’s reputation and eliminate customer trust. So, it is important to keep your ecommerce shop and customers safe and secure. With increased frequency of cybercrimes, taking important security measures has now become important for ecommerce brands. However, good security practices can lead to good security protocols.

Here are some important security measures that your ecommerce brand can take to protect customer data.

•         Use an SSL certificate
•         Two-factor authentication
•         Keep your software up-to-date
•         Create a password policy for your company
•         Limit access to sensitive data
•         Audit security vulnerabilities
•         Conduct penetration tests
•         Ensure compliance with PCI-DSS regulations
•         Use HTTPS
•         Keep your admin dashboard secure
•         Conduct PCI scan
•         Use multi-factor authentication
•         Monitor your ecommerce store

9.       Social Ecommerce

With the advent of social media platforms, the trend of online shopping directly on a social network has now become a trend. Many ecommerce brands are using the trend of social ecommerce and encouraging consumers to make an immediate purchase decision. Creating an outstanding social shopping experience is important to compete in the social commerce market. Today’s tech-savvy consumers look for quick and seamless purchasing options.

Image Source

According to the Insider Intelligence report, ecommerce site sales will reach more than $2,444 billion in 2025. It clearly shows that the global social commerce market is expected to grow as social platforms develop more sophisticated shopping capabilities. Brands should take advantage of social commerce trends and incorporate them into their strategy and encourage customers to complete their online interactions and purchases.

•         Leveraging live shopping
•         Collaborating with micro-influencers
•         Selling through chatbots
•         Make the most of Instagram shopping, Facebook shops, and Pinterest buyable pins 

Are You Ready to Experiment with the Emerging Ecommerce Web Design Trends?

In 2024, customers want personalized and fast shopping experiences. With advancing technologies becoming accessible, it has now become easier for ecommerce brands to take the full advantage of all these trends. Online customers are looking for ecommerce websites and mobile apps that are easy to use and offer lifelike shopping experiences. Implementing the latest ecommerce web design trends can set your brand up for success.

The post Ecommerce Web Design Trends for 2024 appeared first on Branex Official Blog.

Dubai market is very competitive, especially for startups and small business owners. If you are a small business owner or looking for top successful business idea in Dubai, UAE. It is important to learn how to stand out in Dubau’s competitive landscape. Local SEO is the most important part of your small business digital marketing strategy. It can attract more potential customers to your website and generate more revenue. 

According to recent survey, more than 61% of local search results contribute to a final product purchase or service. Today’s tech-savvy consumers prefer to buy a product from a local store after finding it on a local search result. Small business owners can harness the true potential of local SEO in Dubai to stand out in the dynamic business world. 

Many SMBs are gradually realizing the true importance of local SEO and want to improve their online visibility, especially within the Dubai’s local market. Local SEO in Dubai is the proven tactic that can actually work and improve your small business’s online presence in the digital hub. You can follow some local SEO strategies to optimize your online presence and reach to your local audience. 

If you are wondering how to leverage local SEO to elevate your small business in Dubai and appear higher in local search results, here are some proven local SEO strategies to experiment with. 

How to Master Local SEO in Dubai?

Dubai is a competitive market. Understanding the best practices and emerging trends can help your business to optimize its online presence for the local audience. By optimizing your online presence, following the latest trends of local SEO in Dubai, you can ensure that your business is up for new heights of success. You can attract more local customers, drive more traffic to your website and fulfill the needs of the local audience.

Here are the most up-to-date local SEO strategies that you can try to rank higher in local search results.

Collaborating with a local SEO agency in Dubai is a sensible approach to improve your SEO efforts and take a more significant step towards boosting your online presence.

•               Link Building Strategies
•               Keyword Research for Target Audience
•               On-Page SEO for better Rankings
•               Create more Relevant, Local Content
•               Create a more Personalized Experience
•               Mobile Optimization
•               Voice search optimization

Link Building Strategies

It’s no secret that link building is one of the most effective and proven local SEO strategies that can improve your business’s online visibility. Getting high quality backlinks from credible websites will help your website gain authority. You can secure quality backlinks by building relationships with local bloggers, influencers and businesses.

You can share your local-focused content on local communities and social media to engage with local audiences. You can contact a local SEO agency in Dubai to discuss some advanced and reliable link building strategies for your business. For instance, local SEO experts will guide you on how to outreach local influencers and build relationships with local businesses. Building strong local connections can lead to quality backlinks, improve your website’s credibility and open doors to many exciting sales opportunities.  

Keyword Research for Target Audience

Yes, it is the most important local SEO strategy that actually works. It can act as a strong foundation of your SEO strategy that can help you optimize your website by understanding the phrases and words your target customers are actually searching for. You can conduct keyword research by understanding the user intent and behavior of the local Dubai market.

Brainstorm keywords related to your products, services, brand and industry. Keep in mind that locals use location-specific keywords and phrases in their search queries. Narrow the list and include the keywords related to the Dubai market. You can explore location-based keywords for Dubai so that you can easily capture the local audience and increase the localized search traffic.

There are many keyword research tools that you can use for finding the related keywords, analyzing keyword competition and search volume.

•         Google Keyword Planner
•         SEMrush
•         Moz Keyword Explorer
•         Soovle
•         TopicRanker
•         Jaaxy
•         Ahrefs Keywords Explorer
•         SECockpit

On-Page SEO for better Rankings

Learning how to improve your rankings in local search results is the key to boost your visibility in search. Make sure your name, address and phone number (NAP) is displayed properly on your website. These three are the simple but most important pieces of information that can make your local SEO strategy super strong. Link your business name, address and phone number to Google Map.

Optimizing your on-page content can show your audience and the search engine that you are an authority website in your area. You can include specific landmarks and street names in your content to make it more relevant. Add an FAQ section to add relevant local keywords and phrases like services near you and related terms your potential customers use to find you.

Local business schema can also help search engines understand your local business. Your business address, reviews, hours of operation, and social media links, are the most important information that help bots and crawlers understand about your business offerings.

Create Local Content

Creating relevant content, Dubai-centric content is a powerful key for your small business to gain a strong position in the competitive market. Creating high-quality, informative content that specifically caters to the interests and preferences of the local audience can help you establish a position in your industry. Remember, compelling and engaging content attracts more local traffic and builds a great sense of trust and credibility.

Share stories, events, and insights related to the local area. You can provide solutions to their problems and establish a strong connection with your target audience. Furthermore, providing content in multiple languages is another great idea to broaden your reach and appeal to different segments of the population. With the help of a local SEO agency, you can translate and localize your content locally.

Adding videos and images that display local issues and events can engage local audiences. You can create podcasts in different languages and discuss the topics they are more interested in.

Create a more Personalized Experience

Today’s consumers want personalized experience. A recent survey suggests that 71% of consumers want personalized experience from brands and 76% get frustrated when they don’t find it. Following some great personalization techniques can help you connect with your target audience on a deeper level. Providing personalized experiences by catering to their interests and preferences can make your small business a big name in the industry. Providing personalized recommendations, products and services can create a strong bond and improve customer engagement.

By using SEO tools, targeting on long-tail keywords, creating relevant and compelling content, you can personalize the local customers’ search experience. By guiding your customers throughout the customer’s journey, you can offer personalized experiences and become the best solution for their problems.

Mobile Optimization

With the advent of mobile devices, people find it extremely convenient to explore local businesses anytime, anywhere. With the rising trend of using mobile devices for performing local searches, it has now become important for businesses to implement effective mobile SEO strategies. Mobile SEO involves optimizing your website content to ensure it performs well on mobile devices. It is optimized for viewing and navigating particularly for mobile devices. You need to improve the website layout in a way that it can easily fit into smaller screens.

Keep in mind that Google considers mobile-friendliness as a significant ranking factor for search results. Using a responsive design or a mobile specific design can help your site appear higher in mobile search results. You can optimize your website for local search on mobile devices to get higher visibility in mobile local search results.

Mobile optimization improves the user experience for mobile users, increases brand awareness, credibility and builds a strong online presence. It is recommended to use target local keywords or location-based keywords to increase your chances of appearing in local search results. Partnering with Branex can help your small business to optimize your digital presence for local SEO on mobile devices. Moreover, you can discuss some successful Business ideas in Dubai with the team and figure out which works best for you.

Voice Search Optimization

Voice search is the most important SEO technique that can show your content higher in voice search results. The goal of voice search optimization is to provide the most accurate content against verbal queries. It will increase your chances of reaching potential customers and present your page in voice search results to find information. According to a survey, more than 27% of the global online users perform voice search on their smartphones.

If you are a web design company in Dubai, people will more likely ask the voice assistant “find a web design company nearby” into a search engine. Voice search queries are conversational, longer and question format. Optimizing your content for these types of queries can help you provide valuable information and build trust and increase awareness at the local level.

SEO Audits for Improvements

Performing a local SEO audit can help you identify what matters most to your small business. Basically, a local SEO audit is performed to evaluate your website’s performance in local search results to ensure your website shows higher when users search for your services or products.

Conducting a local SEO is important for your small business for a number of reasons:

•         Improve your local search visibility in local search results
•         Provide a better user experience
•         Outperform your competitors and secure the highest place in local search

Some easy steps to conduct a local SEO audit for your small business website.

•         Use different SEO tools for keyword research and analysis
•         Perform an on-page SEO analysis
•         Verify your Google My Business listing
•         Ensure Name, address, page (NAP) consistency
•         Correct any inaccurate local citations
•         Respond to customer reviews
•         Implement local schema markup
•         Review website structure
•         Perform mobile’s website responsiveness test
•         Identify and fix broken links, crawl errors, and duplicate content issues
•         Check website’s loading speed
•         Install an SSL certificate
•         Optimize robots.txt file and XML sitemap
•         Check backlink quality
•         Remove any low-quality backlink
•         Set up Google Analytics
•         Check Google Search Console
•         Use rank tracking tools to monitor your keyword rankings
•         Conversion tracking

Are you Ready to Implement These Local SEO Strategies for your Small Business?

What should you do as a small business owner to attain a competitive advantage? How can you set your business apart, especially in the dynamic marketplace? Take the right step and harness the power of local SEO in Dubai. You can experiment with these strategies to get the desired results. This approach will help you draw the more targeted traffic and convert them into sales.

So, create Dubai-centered content to target your multicultural audience, engage with them, optimize your online presence and get the higher spot on the local search results. Local SEO in Dubai, if done well, can help your small business stay successful. 

Partner with Branex for Local SEO in Dubai

Reach out to Branex – a top-notch local SEO agency in Dubai with expert SEO expertise. The team can create a successful digital marketing strategy for your startup. We have SEO experts who can optimize your site for search engines, write content that connects with your Dubai audience, and utilize advanced SEO techniques to generate quality visitors and more revenue.

The post Local SEO in Dubai – Exploring Effective Strategies for Your Small Business appeared first on Branex Official Blog.

This is a scam message sent from an unknown sender, from numbers originating from Bangladesh, Pakistan and the US, who is attempting to pose as a recruiter for Branex, soliciting the opportunity to offer employment offers on behalf of the company. These offers are not authorized by Branex. To date, we have received several calls from agitated individuals, claiming to have accepted employment offers from Branex. Please note that this scammer does not have any relationship with Branex and the company documents they are sending as proof are also FAKE. We believe that the scammer aims to solicit sensitive personal documentation and bank account details from applicants.

Please be aware of this scam, and if you receive messages from anyone posing as the company, that appears even remotely suspicious, contact us immediately via the contact information provided on the website. Do not respond to these messages or communicate with the sender, and do not provide the sender with any personal or financial information.  If you receive one of these messages, please BLOCK the number.

We apologize for this mishap and hope to tackle this matter urgently.

The post Scammer Alert: Important Announcement about Fraudulent Messages appeared first on Branex Official Blog.

Social listening is not a new trend in 2023, but still it is considered as one of the most proven strategies for brands to craft their digital marketing strategies. Today, online reputation plays a key role in making or breaking your brand image. Social media listening can help brands gain valuable insights of their existing and potential customers. 

With the advent of social media tools, now customers have more power to share their point of view about products, services, company culture and other details that they like or dislike. It also helps brands understand what others are saying about their offerings, allowing them to respond immediately. 

According to recent digital statistics for April 2023, there are more than 4.8 billion active users on social media platforms. Thanks to social media listening tools, now you can easily discover what your customers have to say about your brand. Social media listening tools give you an excellent opportunity to monitor your brand mentions and stay updated on what is trending.

Image source:  DataReportal

The best thing about these social media listening tools is that they can help you understand what your customers feel about your brand. This way you can improve your emotional connection with your target audience. show the brand mentioned, regardless of the size and level of competition. If you want to improve your digital marketing strategy, monitor brand mention across multiple platforms with social listening tools.

Let’s check out why brands should use social media listening tools and the list of the top social media listening tools for 2024.

1.       Brandwatch Consumer Intelligence
2.       Brand24
3.       Digimind
4.       Agorapulse
5.       Mentionlytics
6.       Audiense
7.       Keyhole
8.       Talkwalker
9.       Meltwater
10.   YouScan

 Why Should Brands Use Social Media Listening Tools?

Social media listening tools are becoming increasingly popular among brands of all sizes and types. These tools give brands the ability to track and analyze conversations about their products, services, and competitors across a variety of social media platforms. Social media listening tools can help brands to understand what their customers are talking about their offerings, both positive and negative.

Many digital marketers use this data to develop new products and services, create more refined social media marketing campaigns and adjust existing marketing campaigns to grow their brand. Here is a list of benefits of using social media listening tools:

•         Understand customer sentiment
•         Identify emerging trends
•         Track the effectiveness of marketing campaigns.
•         Improve customer service
•         Build relationships with influencers

1.  Brandwatch Customer Intelligence

Brandwatch is one of the best social media listening tools that many brands use for building better understanding about their consumers. It is considered as the top consumer intelligence platform that helps you collect posts, comments and conversations that are relevant to your brand.

With Brandwach, you can get the historical and real-time consumer data to improve your digital marketing strategy. The smart AI system will allow you to perform image analysis, AI-powered search, and automatically segment data to fit your needs.

You can track data by keyword or phrases, demographics, influencers and content type.  Sentiment analysis will help you track neutral, positive and negative engagement. You can use data for creating social media strategies and achieve brand growth.

Features:

•         Sentiment Analysis
•         historical and real-time consumer data
•         Trend Tracking
•         Influencer Identification
•         Report Customizability
•         Powerful Social Analytics
•         Shared insights
•         AI-powered search
•         Instant reporting

2.  Brand24

Brand24 is an AI-based social media listening tool that can help discover customer insights and protect your brand reputation. Whether you want to brand mention or measure your brand awareness and presence, Brand24 is the right choice for tracking reach and engagement. With this tool, you can better understand your customers and learn what they like or dislike about your products or services.

You can access honest customer feedback and utilize valuable insights to make well-informed decisions about your company. Brand24 allows you to track hashtags and measure the effectiveness of your hashtag campaigns. You can find industry influencers and collaborate with them for your next digital marketing campaign.

Features:

•         Track audience reach
•         Measure brand awareness
•         Automate reporting
•         Measure hashtag reach and volume
•         Advanced sentiment analysis

3.  Digimind

Digimind is a social listening and market intelligence tool that can help social media marketers to fully understand consumer insights. You can stay on top of the latest market trends and learn how to stay relevant in the competitive digital environment. The amazing Digimind tool has the ability to collect, process and enrich billions of content pieces to provide you with the relevant analysis.

It has an amazing AI sense that can prepare in-depth reports on any topic. You can access real-time social data and use it to make meaningful changes in your marketing campaign. From measuring brand reputation to accessing consumer intelligence, identifying industry influencers and competitive intelligence, Digimind can act as your reliable social listening partner.

Features:

•         Brand reputation
•         Competitive intelligence
•         Consumer insights
•         Influencer identification
•         Trend tracking
•         Campaign analysis
•         Reputation management

4.  Agorapulse

Agropulse is a social listening tool that can find out what people are saying about your brand and your competitors. It is a great tool for individuals, businesses and established enterprises. You can access social conversations about your company, competitors and respond to urgent conversations. The easy-to-use and straightforward user interface allows you to set up relevant brand listening parameters.

You can listen to relevant conversations about your company and refine YouTube, Facebook and Instagram searches. Its Boolean operators provide you exactly what you want. The interface allows you to label important content and discover new feedback with unlimited saved searches.

Features:

•         Analytics
•         Automated Publishing
•         Contact Management
•         Content Management
•         Conversion Tracking

5.  Mentionlytics

Mentionlytics is one of the best web and social media listening tools that can help you monitor keywords in both social and web sources. With Mentionlytics, you can identify positive as well as negative mentions with highly advanced sentiment analysis.

You can filter social listening results by source, country, keyword and language. It also identifies industry top influencers in your industry. With its advanced filters and Boolean searches, you can narrow down what matters for your brand. Mentionlytics allows you to identify the trends in your industry so that you can craft more creative social media campaigns for your brand. Mentionlytics also allows you to monitor your competitors and their online activities.

You can improve your customer service by identifying and responding fast to your customer feedback, inquiries and complaints. The smart social intelligence advisor can help you analyze the results of your social media campaigns.

Features:

•         Worldwide search
•         Access mention insights
•         Find industry influencers
•         Grow your brand’s reputation
•         Track mentions to your brands, competitors and industry
•         Real-time charts and feedback 
•         Manage your brand’s online reputation
•         Get mention insights and grow sales
•         Sentiment analysis

6.  Audiense

Audiense is another famous social media listening tool for your small business. You can understand what your audience wants, identify insights and make data-driven decisions. The tool provides you with audience intelligence data that you can use to build a strong communication strategy.

With its useful customer’s insights, you can understand segments of consumers and unlock cultural insight to improve connections, conversions and customer experience. It allows you to build data-driven personas and create campaigns that perfectly align with your ideal audience. Its intelligent audience segmentation will allow you to understand your customers on a deeper level.

Features:

•         Audience insights
•         Understand niche audiences
•         Identify the right influencers
•         Segment audiences by interests

7. Keyhole

Keyhole is a real-time brand monitoring and social media insights tool that can let you analyze brand mentions, marketing campaigns and influencers. The tool is used by many digital marketing agencies, nonprofit organizations and global brands. It provides you all the relevant data you need to make well-informed decisions about your brand.

Keyhole lets you know about what people are saying about your brand so that you can engage with your leads and customers instantly. The tool lets you examine your social media campaign performance in real-time. It also helps you analyze your profile growth and engagement and optimize your social media strategy.

Features:

•         Audience Segmentation
•         Competitive Analysis
•         Configurable Alerts
•         Customer Engagement
•         Influencer tracking
•         Explore the latest trends
•         Conduct market research
•         Profile analytics
•         Find brand mentions

8.  Talkwalker

Talkwalker is a next-gen social listening tool that can help brands discover customer insights and manage online reputation. The tool can collect solid and reliable data from more than 30+ social networks and 150 million websites. Talkwalker lets digital marketers take strategic initiatives and unlock access to larger conversations around your brand.

•         Get actionable, real-time social insights
•         Make customer centric decision in real-time
•         Analyzing social media conversations
•         Enhance brand’s social presence and engagement
•         Extensive coverage
•         Advanced Boolean catalog
•         Sentiment analysis
•         Influencer identification
•         Comprehensive demographics
•         Visual analytics

9.  Meltwater

Meltwater is a social listening platform that is exclusively designed for unlocking the powerful insights for your business. With this amazing social listening and analytics platform, you can easily capture brand mentions and uncover useful insights. The intelligent system helps you understand your consumers and collect data that you can use for your social media marketing campaigns.

Features:

•         Capture brand mention
•         Daily, weekly and monthly reports
•         Capture historical data
•         Powerful customizable alerts
•         Image recognition and analytics
•         Sophisticated Boolean search tools
•         Accurate sentiment analysis
•         24/7 global customer support
•         Export data with API
•         Build custom dashboards
•         Image recognition and analytics

10.  YouScan

Youscan is a social listening platform that provides you with real-time consumer insights and complete visual analysis. The tool lets you collect all the brand mentions by using keywords, logos, and even text on images. You can get access to more than 500 billion historical conversations through Youscan. The AI-powered data segmentation allows you to sort brand mentions by subjects, categories and trends. You can easily find posts that contain customers’ appreciations, complaints, opinions and even comparisons in a matter of seconds.

With Youscan, you can get instant insights about the cutting-edge trends and conversations, collect customer feedback and compare user-generated visual content. Furthermore, you can easily find influencers and brand ambassadors for your social media marketing campaign. Youscan also allows you to monitor and evaluate your influencer marketing campaigns and measure the impact on your brand position and success.

Features:

•         Get relevant data
•         Slice and dice data
•         Classify the data
•         Focus on unique posts
•         AI-powered data segmentation
•         95% sentiment detection accuracy
•         Get instant insights about the emerging trends

Wrapping Up

Social media listening is an ongoing process, and it is important to review your data on a regular basis. This will help you to identify trends and make adjustments to your marketing campaigns if required. Contact a Digital marketing agency in Dubai to create a plan for how to collect and use the data for making adjustments to your social media marketing campaigns and reach your brands to new heights of success. 

The post Top 10 New Social Media Listening Tools for 2024 appeared first on Branex Official Blog.