Customers are smarter than ever before. They do a lot of research before purchasing a product. If you can provide them valuable and interesting content that evokes their curiosity and solve their problems, you can grab their attention and build trust..

This is where content marketing comes into play. Content marketing have become an integral part of digital marketing strategies and it is understandable why. It helps you boost your conversions, generate more leads and convert those leads into paying customers. Despite all its advantages, most businesses fail to make the most of content marketing because they do it the wrong way.

Here is an infographic by Branex Dubai that will highlight seven different stages involved in content marketing lifecycle.

Content marketing lifecycle - Branex Dubai

Why Use Content Marketing?

  • 90% B2B buyers say online content has influenced their purchase decision
  • 78% of CMOs consider content marketing as the future of marketing
  • 72% of marketers say content marketing increases engagement

Companies with blogs produce 67% more leads per month than companies without a blog Content marketing costs 62% less than traditional marketing and generates 3X more leads. 61% of customers have made a purchase after reading a blog 7 Stages of Content Marketing Want to do content marketing the right way? Here are seven stages of content marketing lifecycle you should know about.

  1. Setting a Goal

What goals you want to achieve with your content marketing efforts? Answering this question will give you a direction to move in.

  1. Creating a Content Strategy

Outline the steps that will help you achieve the desired goals by crafting an effective content marketing strategy.

  1. Do Your Research

Collect useful insights and data by analyzing content that is already out there. This will help you make your content even better.

  1. Content Creation

Use all the data to put together a piece of content that strikes a chord with your audience and target their pain points.

  1. Content Curation

Search, filter and publish content based on your buyer personas and make it easy for your audience to find your content.

  1. Content Distribution

Get more eyeballs on your content by promoting it on multiple channels. This will help you to attract new customers.

  1. Engagement

Convert your readers into paying customers by interacting with them. Add a call to action in your content to persuade visitors to take desired action.

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October 18, 2019
Content marketing lifecycle - Branex Dubai

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