Brochures are undoubtedly an amazing marketing technique that can be used to improve brand awareness and connect to a wider audience. Local businesses can increase their outreach and connect to the target audience with a creative brochure design. It is an important marketing material that can grab the attention of prospective customers.

You can showcase your products or services and business values with a well-designed brochure design. A brochure design is a result-driven marketing tool that can make your business super successful. Creating a brochure design is a sensible idea to stay on top of your competitors and get the desired results. If you haven’t invested in this effective marketing tool, now is the time to create a killer brochure design for your business and understand its true importance for brand recognition.

Table of Contents

What is Brochure Design?

The Role of a Creative Brochure Design in Marketing

Benefits of a Creative Brochure Design

Why Do You Need a Brochure Design for Marketing?

How to Design a Creative Brochure Design for Your Business?

Wrapping up

What is Brochure Design?

In this digital age, brands are striving hard to stay ahead of the pack and grab the customers’ attention. A brochure design can act as the best marketing tool for businesses that can educate your customers about your products or services by grabbing their attention. It is a cost effective and proven marketing approach to promote your products and services and show your value propositions. For many businesses, it is a proven way to reach your local audience and attract walk-in traffic.

According to a study conducted by Bentley University, more than 79% of visitors agree that they like to interact with brochures and 85% of them want to know more about a business from brochures. A brochure design, if designed well, can serve as a budget-friendly marketing material for you.

The Role of a Creative Brochure Design in Marketing

In this digital age where different social media channels are available to market your business, using a brochure is still considered as an old-fashioned marketing tactic. Marketing your business through a visually persuasive brochure design is a proven strategy to attract more potential clients. With a creative brochure design, you can attract a specific segment of your audience and stand out in the competitive business world.

Brochures are exclusively designed to provide the most valuable information about business. They can be distributed at marketing events, meetings, networking events, stalls and other events to attract local audiences. In short, brochures act as a tangible piece of marketing that allow your potential customers to get to know about your business and read valuable information about your brand – in print.

By handing a visually pleasing brochure design to your potential customers, you will allow them to get a clear idea about your business. Using some interesting visuals, engaging content and other persuasive design elements, you can keep readers engaged.

Why Do You Need a Brochure Design for Marketing?

Believe it or not, a well-designed brochure acts as an important part of your corporate branding. Many established brands are using it as an important branding strategy and to create a positive image of your brand. Just like your company website, logo design, social media advertising, and other digital marketing efforts, a brochure design can act as a great marketing tool. It is a crucial part of your marketing that can better promote your products or services.

With the help of a creative brochure design, you can introduce your business offerings to your potential customers. Brochures, if distributed well, can increase your business reach and expand your brand’s visibility. They are undoubtedly a great marketing tool that can be used to reach new and wider audiences. A well-crafted brochure design can improve networking opportunities and set your business up for more profits.

Benefits of a Creative Brochure Design

Like any other marketing material, a brochure is considered as an effective marketing tool, especially in this digital world. Printed brochures have the potential to encourage prospective customers to sell, sign up or take a desired action. Let’s check out why a creative brochure design is important for your business.

Physical Interaction

Brochures come in many sizes and types – from single or multifold to hundreds of pages. The physical media is more powerful, persuasive and memorable than digital media. This is why many professional marketers, designers and famous logo designers are focusing on creating flyers, brochures, and posters along with websites and social media graphics.  

Cost Effective Marketing Tactic

Brochures are an interesting way to inform your audience about your business offerings and amazing discount deals. It is a well-presented picture of your products and services that clearly portray what your business is all about. A design agency that provides brochure design services in Dubai can help you craft a creative brochure design that creates the right first impression to your clients.

Multiple Distribution

One of the major benefits of creating corporate brochure design is that it is easy to distribute. You can distribute them on different exhibition stalls, networking events, conferences, through newspapers and display them in the waiting area of your office. The multiple distribution channels can make it a great marketing tool for your business and increase your chances of attracting more audience.

How to Design a Creative Brochure Design for Your Business?

Whether you want to create a brochure to increase brand awareness, connect with a new audience or promote your offerings. Learning how to craft a creative brochure design is the key to come up with a perfect piece. Here are some essential tips to create a killer brochure design that will help you emotionally connect with your audience and make a positive impact on their minds.

Define the target audience

Okay, it is one of the most important steps that your graphic design team needs to follow to design a brochure for your business. Figure out your target audience. Just like creating other marketing collaterals, you need to consider the specific segment of your market when designing a brochure design. By keeping the specific audience segment, you can come up with better images, visuals, and copy other design elements. So, figure out the user persona to make your brochure design effective and result-driven. 

Create a Targeted Message

An engaging, clear message is important to catch the attention of the readers. Make sure the front page of the brochure includes a brief and informational summary of your business offerings. It will give readers a clear idea of what your brochure is all about. If you are promoting any special deal or discount, highlight it on the front page. Limit yourself to a single, targeted message and express the main point in a few words. The ultimate goal is to catch the readers’ attention and persuade them to read the whole brochure content.

Catchy Headline

Using persuasive, catchy headlines is a smart tactic to clearly state about your business offerings or new products. It will help your potential customers understand what you are actually promoting. Make sure your headlines deliver a clear message independently without any detailed description. Focus on how your businesses will help your audience solve their problems.

Add Brief Descriptions

When it comes to writing a description, try to keep it to-the-point and provide only the most important information about your product or service. Make sure to limit yourself to a few sentences for each section. It is a secret recipe to avoid clutter and give your brochure design a neat and clean look. You can add bullets or numbers to make content engaging. Add statistics, graphs and charts to make your content understandable and more presentable.

Beautiful Images, Visuals and Typography

Adding beautiful images and interesting visuals can improve your brochure design. Add professionally captured pictures of your products to create your brochure design. You can also add images of your employees and office to add a personal touch to your brochure. Adding some illustration style images to your brochure design is also a great idea to show your brand image.

Whether you choose images, icons, or illustrations for your brochure design, make sure your brochure professionally represents your business. Bear in mind that the use of the right typography can make or break the entire look of your brochure design. So, it is important to choose the correct font size to give the corporate brochure a professional, clean look.

Clear Layout and Hierarchy

When it comes to arranging all the design elements of a brochure, you need to follow a clear hierarchy to create an easy-to-read format. Don’t fill your brochure with unnecessary images or content. Leave a lot of white space between your content and images to give it a clean look. Try to arrange copy, images and other branding elements in an organized manner to design a beautiful brochure.  

Branding Colors

In order to make your brochure stand out, choose colors wisely. It is always a sensible approach to not use two or three colors. Your graphic design team can use solid colors to define each section. Use brand colors to truly represent your brand and fit your other marketing materials such as website, logo, business cards, flyers – to name a few. Keep the color scheme consistent throughout the brochure design to support your message. 

Wrapping Up

Crafting a creative brochure design is the easiest and effective way to show your prospects what your company is all about. With some simple and easy steps, your design team can make the brochure design process easier and simpler. Contact a team of professional graphic designers in Dubai for your next brochure design. They will help you create a stellar brochure design that perfectly aligns with your brand and conveys a message that you want to come across.

The post The Impact of Creative Brochure Design on Marketing appeared first on Branex Official Blog.

Food packaging, if done right, can make your food business a big success. Using interesting and pleasing designs for packaging can be used to strengthen your marketing strategy. If your product packaging is not good, it will create a negative impact on your food business. With an effective packaging design, you can market your food and beverage business and attract more customers to try scrumptious food you sell.

Whether you are a home chef thinking of giving your small business a new face, a housewife who wants to launch the new on-the-go-snack, or a grocery store who wants its unique position in the market, creating a killer packaging design is important to create a unique brand.

If you are wondering how to come up with an effective food packaging design for your newly launched food product or supermarket, here are some useful packaging design tips for your food business.

Let’s get started.

Food Packaging Design Tips

Create a Brand Identity

Source: Chocolocuras

There is fierce competition in the market and the food retail industry is no exception. There are numerous options available for consumers, creating an attractive packaging design can draw consumers’ attention towards your products. A different and unique product packaging with beautiful food images, striking colors, fonts, and information present on it will have a positive impact on consumers’ minds.

A food packaging design can create a unique brand identity for your business that your target audience can use to recognize your brand. So, focus on creating a unique packaging design that easily conveys the message you are trying to convey to the target audience and share your values.

Image Source Good Hair Day Organic Pasta

You can convey your brand values to your customers and connect them on an emotional level. It entices consumers to invest in your food products, which will surely take your food business towards new heights of success.  

Choosing the Right Font

Choosing the right font is undoubtedly one of the most important design decisions your design team has to make when creating a packaging design for your food business. Obviously, you want it clear so that your audience can easily understand the product name and the message you are trying to convey.

A font that is contemporary and readable. Clarity and readability are the two most important factors you have to keep in mind when designing custom packaging design for your food business.

Color Palette

When it comes to creating a custom packaging design for your food business, colors matter. Every color has a clear meaning and evokes certain feelings. Your design team can use the combination of colors for your food packaging design to express the true meaning of your product.

Image Source: ALE+WANG Cremes

With the right colors, you can give your brand a true personality. Try to combine colors with striking visuals that perfectly align with your brand’s values. Limit the use of colors to two or three as using multiple colors and a lot of graphics will make it difficult for the audience to get the idea of the product. Using your brand colors is advised to make your packaging design identifiable and versatile at the same time.

Using simple fonts, versatile graphic designs and the right color choice are important for maintaining product integrity. This strategy will strengthen your brand and build trust with customers.

Illustrations and Graphic Design Styles

If you want to make your packaging design stand out from the rest, it is advised to use illustrations and unique graphics. It is a perfect idea to add style to your product and make your packaging design super exciting. For instance, you can use different characters, faces or anything interesting that creates excitement among your audience and entice them to try your product.

Carefully think whether implementing different illustrative graphics can clearly convey the message you want to convey. A graphic design team can better guide you on how to add joyful and energetic characters on your packaging design and  

Highlight the Product’s Benefits

In this fast-paced environment, consumers make quick and impulsive purchase decisions. If your packaging design is aesthetically pleasing and clearly communicates the reason why your product is the right fit for your customers, chances are they will definitely make a purchase. No matter, your design team chooses a classic design or contemporary approach, the goal is to make the packaging appealing and attractive for customers, while clearly explaining its advantages and nutritional value.

A neat and clear design that includes all the necessary information about the product will help customers to make well-informed purchase decisions. Whether the product includes a special ingredient or lacks something, mention it clearly on the packaging. It is important to satisfy today’s health and diet conscious consumers who read each and every single detail about the product before purchasing. By placing product description on the packaging, consumers can easily know the nutritional value of the product and make the right decision.

Shapes and Forms Matter

The shapes and forms of the packaging design also matter. By choosing different shape options, you can attract a wider audience and offer your products. Keep in mind that there are a lot of competitors available in the market offering tempting alternatives to your product. So, you should come up with something unique that attracts consumers and make the packaging design an appealing option for them. This strategy will make the food packaging design versatile and unique.

Use the Right Materials for Packaging

Okay, packaging material is something you need to be very finicky about. There is a range of material available for food products, choosing the right material is important for your food products to make sure its nutritional value and quality remains the same during the transportation process, reaching on the shelf of a grocery store or the online shopping box. The inner packaging should keep the product fresh and safe from getting damaged.  

Different packaging materials such as plastic, aluminum, glass, metal and cardboard are used for the packaging, depending on the type of your product. For instance, glass, metal, and wood are used to pack products like soda, wine, tea, jams, and jellies. Using the right type of material is important to restore the flavor and quality.  

Final Words

Believe it or not, food packaging design has a significant impact on the consumer decision making process. Creating a compelling design that attracts customers and convinces them to try your products is essential for your newly launched food business. Hiring a web design agency that offers custom packaging services is a sensible approach to get aesthetically pleasing food packaging design for your business.

The goal of food packaging design is to protect your products, attract more audience and promote your food and beverage business. No matter if you run a fast-food restaurant, prepare meal boxes from your home or run a mega supermarket, make sure your food packaging design is unique and wins your target audience’s heart.

The post A Guide to Food Packaging Designs 2024-2025 appeared first on Branex Official Blog.

How can you get the best out of videos and leave a lasting impression on their target audience? For this, you should be aware of the latest video trends. By knowing those trends, you can create a more targeted and effective video strategy to deliver a more interactive experience to your users.

Here is an infographic by Branex that highlights some of the biggest video trends that you should keep an eye on in 2019.

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</p> <pre><a href="https://www.branex.ae/blog/infographics/7-video-trends-that-will-dominate-2019/"><img decoding="async" src="https://www.branex.ae/blog/wp-content/uploads/2019/05/7-Video-Trends-That-Will-Dominate-In-2019-and-Beyond-Infographics-1.jpg" alt="7 Video Trends That Will Dominate In 2019 and Beyond – Infographics" title="7 Video Trends That Will Dominate In 2019 and Beyond – Infographics"></a><br />Courtesy of: <a href="https://www.branex.ae/">Branex</a></pre> <p>

The post 7 Video Trends That Will Dominate In 2019 and Beyond – Infographics appeared first on Branex Official Blog.

Thanks to organizations like Google, workspace personalization is an actual thing. Today, countless published researches reflect the idea that having your workspace designed in such a manner that it resonates with your personal life, helps in keeping up the motivation levels of most employees.

Are you a digital marketing or SEO specialist, wondering which elements are the most inspiring for your workspace? Let’s find out.

USB Power Strip

How often do you end up foraging for an electronic device which can help you charge up your phone or tabloid while you are working at the station? Often, you can easily forget your charger back home or you only have one charger and countless devices to charge! What is your best alternative option? The USB Power Strip makes sure that all your electronic devices are always working and in action. It is a travel-sized multiport charging unit with USB 2.0 compatibility. With this device, you can recharge all your gadgets in the blink of an eye.

Lava Lamp

Do you want a lamp that glows elegantly on your desk? Do you want a decorative glass that adds a soft colored light to your workstation? Look no further than a Lava Lamp. Lava Lamps have been around for over 50 years. They are one of the most exciting best desk accessories out there. It is a trusted product that can easily fit in with all the latest trends. An ideal height for a Classic Lava Lamp is anything less than 14.5 and it is a cutting-edge technology that adds the right mood to your workplace.

Walnut Monitor Stand

Are you tired of sitting in the wrong posture? Do you want to straighten your back and organize your desk with an ergonomic table setup? A ready walnut solution is all that it takes to stand tall and sit straight. It not only helps you keep your back and neck straight but also takes the load off your shoulders. Walnut table designs are basically one of the recognized men accessories on the market. A great benefit of a walnut monitor stand is that it gives some additional space underneath the screen. You can also having enough space to slide in your keyboard, place books, organize hard drives and so much more.

Click Cube Clock

For every business, Time is of utmost importance; which makes a clock an important ornament.

To access the clock on your workstation, all you ever have to do is tap on the desk or click on the cube and watch the time appear automatically. This click cube clock is amazing because it neither becomes a cause of distraction nor does it keep stealing your attention with a constant glow. Now just imagine, all you ever have to do is click on a cube and voila! Your cube shows you the time in a jiffy. This battery powered clock can easily be placed at any place of your choice. It comes with regular alarms, snooze features, battery back-ups and everything else that you may seek in a normal clock.

Self-Stirring Coffee Mug

Hey, are you one of those people who drink 5-6 cups of coffee a day? If you are, a self-stirring coffee mug can take away your hassle of continuous stirring. It is a cup specifically equipped with the right features to brew up the perfect cup of coffee for you and that too right at your workstation. Just add hot water and other contents in the cup and push the button. Watch the magic happen as your favorite beverage whips itself up and is served to you right then and there. Isn’t that just amazing?

Wireless Book Scanner

Do you often find yourself cross-referencing knowledge that you have recently acquired from a book? Do you want to send that information out to one of your clients or project managers? Well, if you want them all to acknowledge what you have learned recently, look no further than a Wireless Book Scanner. Loved the content you just read? Just slide the scanner over the page and let it read the page with a high optical sensor positioned right underneath the device. It produces an image of 900 dpi quality in 3 seconds.

Sushi Erasers

Are you a creative bee and love to draw stuff on your notepad and other places… well if you are a drawing board person, Sushi Erasers are something that should be on your desk at all times. Sushi Erasers can readily provide you with the best feeling ever. Just looking at them and toiling them around in your hands is highly satiating. In fact, it is more relaxing when you use them to erase useless scribbles which you have written while daydreaming at your station! Are you currently doing something with that pencil? Hold up, grab a Sushi Eraser and rub it away.

iPhone Pillow

Well, who doesn’t love iPhone? Well, I for one doesn’t get all dewy-eyed looking at iPhone X, but I still keep an iPhone Pillow with me at all times. Sounds a little weird doesn’t it? Not an Apple fan, still got the pillow. Here let me explain; every time I find myself in a pickle during a meeting or find myself in the throes of a stressful moment at work, I simply punch the pillow to its core. I make sure that the pillow is squished into the corner where it is kept and keep on punching it until I have blown off steam. Try it! It’s an amazing accessory for your workstation

Mother

Missing Mom? Well not anymore. We have the perfect device for your workstation, and as its name suggests, consider it your surrogate Mother. From your gym time to stats & reports, let Mother manage everything for you. She comes with two eyes which are equipped with sensors and you can actually train her for anything that is a part of your life… for instance, you can teach it to make your suggestions for which room temperature you prefer, how many steps you have to walk today, how many hours you sleep and can even connect with your security system and protect you while you are away. Seeking to get organized, Mother is your perfect option.

The post 8 Interesting Desk Accessories to Get the Most out of your Workspace in 2018 appeared first on Branex Official Blog.

Do you actually want to bet your money on losing potential customers just because your web developer didn’t think things through? It is okay, you don’t need to fire your web developer right away. At least, not until you read the whole blog.

Presenting the most creative 404 error pages. Steal them, learn from them. But whatever you do, do not ignore them.

1. Pixar – Simplicity can move mountains

Some people take things too seriously. Be it a failed project, an unsuccessful relationship, or even some 404-page errors. This humble 404 error page by Pixar featuring Sadness from the 2015 hit movie “Inside Out”, is a straightforward page which lets users know that they have hit the rock-bottom while browsing a page.

The key takeaway: You don’t need to fabricate a needlessly intricate 404 error page. You can be as simple as Pixar & follow this practice throughout everything that you do. From your latest project at work to talk with your loved ones. The key takeaway is to keep things simple. No need to impress people if they don’t get what you’re trying to do.

2) Kualo – Steal their attention

Attention is the most precious currency in this technological era. If you can grab the fleeting attention span of your user, even if it is from leveraging a 404-error page, what more do you need?

Kualo did an excellent job of reeling in users at every turn on their website, even when they land on a 404 error-page. A hosting company that has been in business for around 15 years knows how to play their cards right. First, the greeting message is engaging itself.

“Space invaders destroyed this page! Take revenge on them!”

The key takeaway: Why does a 404-error page need to be monotonous and ominous? Kualo took their tedious 404 error page and turned it into something totally engaging and riveting. A game which can keep the users hooked for hours on end (just try once). When I first came across this page, I spent around half an hour on the game (I managed to get at level 13, go beat it if you can). The takeaway is that if you’re able to grab the attention of the user, you can do anything with it. You can sell your product, you can coax the user into subscribing to your newsletter and they will do it without any questions asked or feeling compelled into it.

3) Bluefountainmedia – Sell your services

Why just lead the user to a page where they must leave anyway? Why not sell something or jump on a final marketing effort before they bounce off? A digital agency based in the USA tested the waters with a different approach on their 404-error page. When you land on a 404-error page on their website, you will be bombarded with numerous services that the company is offering.

The key takeaway: Whether you’re selling a product or offering a service, you can jot down your amenities on a 404-error page. What you can do is to list the services that are related to the page where the error lies. No need to overcrowd this page. Just like Bluefountainmedia, incorporate a quick apology, and get right down to your other offerings that the user can avail instead.

4) Homestarrunner – Pipe in some humor

If your intent is not to sell or keep the user engaged, you can try what homestarrunner did. They’ve capitalized on humor to entertain their users. Pick a joke or make a meme, and flaunt it on your 404-error page. This will perk up the mood of your visitor after the letdown, and make it easier for you to pitch them whatever you want to sell.

The key takeaway: Just like unwelcome news float fast than any other, Humor sells better than any other form of a pitch. You can use humor to sell your services as well. Check out how homestarrunner have listed their menus at the bottom of the page.

5) Kvartirakrasivo – Use animation

Fail to read what the error page says? No need to worry. Who cares? As long as you can keep the user entertained, who will worry about the text anyway. Kvartirakrasivo is an epitome of an error page where animation coupled with the right background music worked wonders. Certainly, the weirdest error page on the list and also one of the most out-of-the-box.

The key takeaway: You can leverage the prowess of simple animation to keep the user glued to the site. Check how the website has used social networking icons to engage people with their social media channels.

6) Plasm – Be Creative

What is the point of creating a 404 page that doesn’t do anything other than drive people away? But what if you can captivate the user and entice them to visit other pages from your website as well. This is exactly what Plasm has achieved. It is not just a 404-error page, it is something that prompts users to stay on the page and interact with the picture in the background. A JavaScript plugin which enables users to place a grid on their website. And this is exactly what is shown on the 404-error page.

The key takeaway: In the case of Plasm, you can see that the company is offering a grid layout for the website. And in the 404 error page, you can see its reflection. This means that you can even let them steal a glance at some of your services in the 404-error page or even incorporate a video that will explain what you’re offering.

To wrap things up

There is so much that you can do with your 404 error pages. You can take any of the above-mentioned ideas and use them to your benefit. Or you can unleash your own creativity and use some of your unique ideas to get the attention of the users even with 404 error pages. Why waste the opportunity when you can make some good use of 404 error pages?

The post 6 Most Creative “404 error pages” of All Times & What You Can Learn from Them appeared first on Branex Official Blog.

Here is how a typical customer service conversation goes:

Customer Support agent: “General Motors Helpline, how can I help you?”

Customer: “My car ran fine for a week, and now it won’t go anywhere!”

Customer Support agent: “Is the gas tank empty?”

Customer: “Huh? How do I know?”

Customer Support agent: “There’s a little gauge on the front panel, with a needle, and markings from ‘E’ to ‘F.’ where is the needle pointing?”

Customer: “It’s pointing to ‘E.’ what does that mean?”

Customer Support agent: “It means that you have to visit a gasoline vendor, and purchase some more gasoline. You can install it yourself, or pay the vendor to install it for you.”

Customer: “What!? I paid $$12,000 for this car! Now you tell me that I have to keep buying more components? I want a car that comes with everything built in!”

Tim Ferriss, in his best-selling book, “The 4-Hour Workweek”, shares this valuable insight:

Only 20% of your customers generate about 80% of the business…

If you read any book on customer service, you’ll only come across two types of customers. First, those who are happy with your service. And second, those customers who are not happy with your service. But Tim Ferriss talks about the third kind of customers: he labels them as energy drainers.

These type of customers take a lot of your time but add very little value to your business. With these type of customers, what you can do is fire them. Yes, you read it right: fire your energy draining customers like a boss. For the rest of your customers, here are some tips which can help you deal with your customer relationship management issues:

1) The miraculous power of saying thank you

Not everyone will appreciate the good that you do, even the words that you use for them. But as a company, you need to carry a brand personality with you. Maybe you might not consider saying thank you or even sorry a big thing, but customers really care about how you make them feel.

These two phrases carry an immense amount of power. Saying thank you or even apologizing to your customers will go a long way towards helping you establish a bond with your customers. Portraying emotions sends a message to your customers that you’re also human. Akin to people, brands too can make mistakes. But what separates ordinary brands from successful ones, is the level of transparency they show towards their customers.

So what if you have messed-up or did an excellent job of delighting your customers. You’re allowed to bask in appreciations showered your way or say an occasional sorry to your customers when the need arises.

Of course, you need to ensure that the phrase comes straight from your heart. Whatever you feel, you need to communicate to your customer without upsetting them. This is the core of Customer Relationship management.

2) Sell from the heart, not from words

I’m a huge fan of selling without selling. I have a habit of networking with people in a unique way. Instead of just asking open-ended random questions in a conference, I ask what problems people are facing in their business and go out there to solve them.

Selling from the heart entails establishing a bond before you pitch your product. Instead, you just ask them for their problem and you provide them a solution in the form of your brand.

There is no clear-cut way to connect with your customers on a deep level, but what you can do is to listen to your customers. Even if you don’t have any idea of what your customers want, you can always listen to them. Because sometimes customers are not looking for someone, something, or someone to blame, they just need someone to listen to. Customer Relationship management is more about listening, connecting, to your customers and less about just making the sales.

After you’ve made them feel good about themselves, you’ll be able to sell them anything and they will be happy to buy from you.

3) Instead of features, talk about benefits

When I started my first business, I was over the moon. I used to speak at conferences and attend seminars and talked up the features of my products. For sometimes, this approach worked like a charm. But, then one-day, reality dawn on me. I was making a lot of noise but was unable to create an impact. Instead of selling the features, I started selling their benefits.

When Apple launched iPod, they didn’t mention any feature. Instead, they were selling the benefits.

When everyone was busy vying for the store war, Apple ventured forward to grasp what customers wanted. How many songs can this hold? And answered the question with their marketing campaigns.

Let us take another example.

Take a look at this screenshot from Freckle:

They are selling software but they haven’t mentioned the word ‘software’ on their website. But, still, they have managed to win over their customers and make some good money by selling the benefits of their product.

This doesn’t mean that features don’t matter. They do. But in the current high-tech economy where customers are well-informed, you need to give them what they really want. You have to fulfill their needs for your product.

4) Be flexible & friendly

“Remain flexible and teachable so that you can make necessary adjustments in life.” ~Mz Liz

You don’t need to force customers to subscribe to your newsletter.

If you’re not able to sell something to the customer on the first go, it is perfectly understandable. When Zappos was starting out, they worked hard on customer service. But as they say, you cannot make everyone happy. Don Power – one of the customers wanted to have some fun with the company. So, instead of shoes, he asked the customer service agent to send him a Pizza.

What was supposed to be a prank turned out to be a huge business opportunity? The very next day there was a parcel from Zappos and guess what was in it? This is how Zappos handles its customers. A clear example of Customer Relationship management.

If you want to create a memorable experience for your customer, you need to be friendly & stay flexible. No matter how angry your customers get, if you can find a business opportunity with your conversation, make sure that you avail the chance to make the sale.

5) Get to the point

There is no need to take much time to your customers.

The world is moving so fast, that if you miss the opportunity to grab the attention of your customer, your potential customer will surely turn that opportunity and leverage it to their advantage. With this attention-deficit generation, people don’t have time to read long paragraphs and make something out of it. Just give them what they want in a few bullets.

To wrap it all up

If there is one thing that you can do to increase your sales, it is improving your customer service. Despite the size of the brand, you’re expected to treat customers with respect and offer a solution to their problems. Customer Relationship management is a serious business. You need to work hard and do things that make your customer happy.

I have used these tips to 10X my sales. If you’re serious about getting some business for your brand, I suggest you follow along as well.

The post Rip-Roaring Customer Relationship Management Tips to Boost your sales 10X appeared first on Branex Official Blog.

Consumers of today have grown rather weary of run-of-the-mill tedious 2D media content. What they aspire for is a dose of exciting, awe-inspiring, and jaw-dropping amazing experiences. Virtual reality is the best way to deliver information in an entirely new and engaging way to pique the interest and curiosity of your customers. There are many established brands that are already leveraging VR technology to engage and interact with their prospects.

How to Come up With Engaging VR Content

• Since there are no standard guidelines for VR content creation, there are some tried and tested ways that your brand can jump on to create a stream of immersive VR content.
  Make sure that your viewers are proactively immersed in the virtual reality experience by allowing them to interact with the virtual environment, instead of simply viewing it on a screen.
• Capitalizing on your unique creative flair, you have the complete freedom to push the boundaries of possibilities and offer users a truly amazing and unique experience that becomes etched on their minds. You can incorporate an element of surprise, wonder and scare to create an exhilarating experience.
• To create a stunningly immersive and cinematic experience, use 360-degree videos, 3D still images and audio effects. A perfect mélange of audio-visual components will make your VR content out-of-the-world.

Types of Virtual Reality Content

360 Videos

360-degrees video is the most common type of virtual reality content that can create an immersive and memorable experience. In fact, 360 videos are a perfect way to engage and motivate your target audience. All you need is a VR gear (a spherical camera with 360-degree lends and tripods) and that’s it. You can use a special editing software for post-production. You can use Videostitch, a commendable 360 video stitching software that can bring all the footage under one umbrella to ensure the most optimal quality of visuals.

Make sure that your VR content looks awesome on every device – desktops, smartphones, tablets, and headsets. A study suggests that 360 videos have a higher CTR and glean a whopping 40% more response than standard videos.

3D Animation

Another great type of VR content which is all about creativity and fantasy is 3D animation. Regardless of whether it is a game, a virtual shopping room or a virtual 3D tour to your new home, in the 3D digital environment, users have the complete freedom to move around, closely scrutinize objects, and interact with them in the same way as they would in the real world.

Marketers can make use of myriad tools such as Structure Sensor, LightWave, Modo, Cinema 4D, Maya and more to create a real-life virtual 3D environment. For creating 3D VR games, a lot of game engines exist, such as Unity and Unreal, and Google VR SDK that developers can use.

VR and App Development

Virtual reality is a groundbreaking technology, since it makes users feel as if they are actually present in a 3D world. The exciting VR adventure begins with a stereoscopic headset, a Head Mounted Display (HMD) that will take you to an entirely new world of a computer-simulated reality that mimics physical presence in the real environment.

VR is the hottest emerging technology out there, and the availability of VR devices has strengthened its popularity. There are a number of VR headsets such as Oculus Rift, HTC Vive, and more that work well with iPhones and Android and turn your smartphone into an immersive device. For instance, Google Cardboard headset can work both for Android and iOS.

Industries that are Creating VR Content for their Business

There are many industries that are benefiting from the VR technology. The real estate, gaming, manufacturing, automotive, healthcare, education, travel, and entertainment industries have especially adopted the VR technology.

You will find many amazing examples of how brands have leveraged VR to promote their products, from IKEA to Oreo to Mercedes to Expedia. However, other industries are also finding new ways of using the VR technology to promote their brands.

Automotive

The automotive industry has already adopted VR technology. Brands such as Audi, Mercedes-Benz, Ford and more have created stunningly immersive 3D experiences that simply allow potential customers to check out the latest models of cars without seeing them in real life.  Take a look at this 360-degree video and experience the new generation SL:

Retail

IKEA, a leading retail store for furniture, home accessories and lighting makes online shopping easier by creating virtual reality apps. Customers can see exactly how IKEA furniture items would look and fit in their homes.

Real Estate

VR technology enables real estate professionals to display their properties to prospective buyers through virtual reality tours in a more realistic and exciting setting.

Have a look at this video.

RoOomy offers high-quality 3D modeling, rendering and virtual staging services, helping users visualize their dream homes through the power of 3D, augmented, and virtual reality.

Start VR crafts breathtaking cinematic VR content, 360-degree videos and photo-realistic 3D tours for their clients.

Travel/Tourism

By visiting a location in virtual reality, potential travelers can make decisions easily. Thomas Cook was the first corporate travel agency that leverages the VR experience to allow travelers to try before they fly. The travel company experienced a good conversion rate for bookings when customers viewed the VR content of premium and economy class cabins in real-time.

Finance and Banking

A wide array of banks and credit unions are using this emerging technology to create VR apps flaunting their digital banking solutions in immersive 3D environments. Commonwealth Bank, a leading financial institution in Australia, has created a stellar VR app to test their candidate’s decision-making mettle to recruit the right talent.

Wrapping Things Up

Virtual reality is a powerful trend that is skyrocketing. Brands are investing their time and energy in creating VR content and apps to boost their brand reach and promote their products and services. If your brand is not using this emerging technology, it’s high time to get the most out of VR trend, as your competitors might be already outperforming you with the help of VR content.  Virtual reality can leave a greater impact on the consumers’ purchasing process, so it is important to create a ground-breaking and entertaining experience.

The post Here’s Why Your Brand Needs to Create Engaging Virtual Reality Content appeared first on Branex Official Blog.

Simply capturing stunning images and uploading them on your website is only half the battle. The other half, the better half to be more precise, is linking those images with captivating stories that have a propensity to strike the right cords. Great stories help to foster the credibility of your brand and position you at the right spot in the eyes of your potential customers. As author Gary Halbert puts it, “And do you know what the most-often missing ingredient in a sales message is?  It’s the sales message that doesn’t tell an interesting story.  Storytelling – good storytelling – is a vital component of a marketing campaign.”

What does a great story look like, you may ask? And how can you create stories for your brand that don’t just engage people, but, more than that, they help people establish a much-needed bond of trust with your brand?After all, as Pixar storyboard artist Emma Coats puts it, “You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be v. different.” Here are five rules that can help you build memorable, and beautiful stories for your brands.

Rule 1: Break the Rules

Right from the time when you fall down from heaven till you are ready to go back up again, you are trained in a manner that inadvertently compels you to follow the rules. But in storytelling, rule #1 is to break the rules. If you want to stand out from the competition, you need to break the rules.

Why do people pay $1.20 for a normal cup of Coffee, but are willing to pay a whopping $5.50 if that Coffee comes from Starbucks? Is it the brand power? Yes, it is. But, deep down, it is the story that Starbucks keep telling us which makes all the difference.

Before 2015, successful movies were the ones that were fabricated in a third-person action. But, a Russian filmmaker Ilya Naishuller wanted to break the script and try something new. So, he came up with a twist. He made the whole movie in first-person. Hardcore Henry is an action film shot entirely through a first-person point-of-view. For some, this might seem like an out-of-the-box movie. But, for me, it was jaw-droppingly fascinating!

For your brand story, you can put the protagonist (the customer in the lead role) and built a story around him. His problem, your solution, his trust. Try out writing a story like this in your next digital campaign and see how people respond to that.

Rule 2: Try Something Different yet Familiar

When Brian Acton & Jan Koum were faced with a problem of effectively sending instant messages to people, they created WhatsApp. Messaging had been around for quite some time, but what Brian & Jan did was to change the narrative of connecting with people.

The messaging feature was the same, but they enhanced the product with a kick of innovation that people absolutely swooned over. As the author, Daniel Pink has it, “The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic ‘right-brain’ thinkers.”

A good brand story revolves around two things: a problem and a resolution.A great brand story centers on the main character, the time, and the place where it all began. For you that will be the first ‘why’. Why it all started and what you can do about it!

Rule 3: Start with the Ending

I am a horror movie aficionado. And anybody who is into this grisly genre knows for a fact that the ending is what keeps us glued to our screens. Take any successful horror movie and right in the first scene, you will be greeted with a gruesome beginning. This is not a coincidence. This is simply playing with the psychology of the viewers.

This is what feeding the curiosity of the brain to garner the attention of the viewer is all about. The same rule applies to brands. If you as a brand aspire to attract your potential customers, don’t start with the features that your product is touting. Always start with the promise of an ending (solution) that your customer can anticipate for.

Rule 4: Add Emotions to the Story

Logic leads to conclusions while emotions lead to action. If you want your brand story to make an impact, fill it with emotions. Kevin Roberts in his marvelous book “Lovemarks: The Future beyond Brands”, talks about emotions and how they lead to decision making. “Humans are powered by emotions. Study after study has proven that if the emotional centers of our brains are damaged in some way, we don’t just lose the ability to laugh or cry, we lose the ability to make decisions.”

If you want to leave a mark on your customer’s mind – the best way is to touch their emotions. Make sure that your brand story moves them. Make them cry, feel joy or excitement, and even provoke them into a state of irk or rage. If you are able to do that, your brand will be remembered for ages.

As Laura Holloway, The founder of the Story Telling agency has said, “If all you’re doing is marketing, you’re doing it wrong. Storytelling works because you’re sharing a memory or a lesson, or you’re inspiring someone with your own story. Rather than just selling, you’re giving something of value. Storytelling offers the opportunity to talk with your audience, not at them. People can’t help but want to be a part of your story, and that’s how marketing can happen the natural way.”

Rule 5: Find that Sweet Spot

Batter Hitting Baseball — Image by © Royalty-Free/Corbis

According to the digital marketing director, Melinda Partin, “At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey – appealing to our wants, needs, and desires – while at the same time telling us about a product or service.”

Whether you are a burgeoning Entrepreneur or a well-established business, there are two things that you need to take care of. First, your brand values, and second, the needs of your customers. When creating your brand story, you need to find that sweet spot in between, and let the customer come to you.

Make them curious, guide them, and aid them in solving their problems. Create your brand story which people can relate to, and ensure that the story leads them to a solution.

At the end of the day, you’re living in an era where technology has never been more affordable and approachable. You have all the tools that many of us and those before us could only have dreamed of 15 to 20 years ago, at your beck and call. Get out there and tell YOUR brand story or allow us to create one for you.

The post 5 Forgotten Rules of Brand Storytelling for Serious Entrepreneurs appeared first on Branex Official Blog.

I venture a foot forward towards the pool area. I have a menu to choose the time of the day. Would I prefer to be mesmerized by the shimming rays bounding off the gently rippling waters of the pool, or perhaps revel in the tranquil sparkling water under a full moon? Since the menu seemed enticing, I was just about to choose when I hear the voice of my architect.

I take off my glasses and I am unceremoniously dumped back in the bustling cafe. The memories linger however, and I can still feel the wonderful sensations in my body. My eyes are telling me that I have just walked across a wonderful poolside where I can feel the breeze on my skin, and the gentle protest of the lapping waters in my ears. But my body says that I am sitting in a café and drinking Coffee, oh and yes, I am just about to fall.

From the beautiful virtual Miami, my eyes are on the architect sitting right next to me. He is smiling. I smile back and walk away.

We know how frustrating it is to explore a prospective property by traveling hundreds of kilometers. But that is not the worst part; reality often hits us hard when we don’t even like the property we went to such pains for.

Well, not anymore. Say hello to Virtual Reality (VR) for the Real Estate industry! Now, you can easily view the property you aspire for with precise details. Not just the view, you can also feel each item with the help of Virtual Reality (VR).

Virtual Reality – fresh breath in Real Estate

Virtual Reality, which was once used in gaming and entertainment, is now being deployed in real estate.

Goldman Sachs estimates that by 2025, virtual reality software for real estate applications will be a $2.6bn market. Companies have jumped up on the opportunity to create websites for viewing homes in virtual reality, such as Transported and You Visit.

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Real estate agencies from Sotheby’s to Corcoran to Douglas Elliman have used this burgeoning technology to entice clients. According to Navarro, existing sites like Zillow will soon get on board the virtual reality bandwagon as the technology becomes more ubiquitous and hardware gets cheaper, allowing it to eventually trickle down to the non-luxury real estate market.

Limitations of the old-school Real Estate model

The current landscape model of real estate limited the options a consumer has while physically checking out homes and offices. But thanks to Virtual Reality, users can make more sense of what they are purchasing.

Now, users can garner a feel for what they are about to buy right from their homes. Real Estate agents, instead of spending money on the model of the home, can simply give the clients the same experience with the virtual reality mockups.

How is VR in Real Estate helping new Entrepreneurs?

At a time when wealthy foreign buyers are flooding the luxury markets in large cities like New York and London, by investing their money away from their volatile home countries, having a virtual reality set that can virtually transport prospective buyers to your property, takes away the burden of flying a buyer halfway across the world to see a model apartment. The novelty of walking through a virtual reality home adds to the allure. “It’s like Call of Duty, only without the killing part,” Navarro says with a grin.

As Entrepreneurs, we have the opportunity to use the power of moments to create memorable experiences for our customers. Everything that I have mentioned at the start can be done using a VR glass and an app!

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You can start with a digital marketing agency and ask them to create an app for your venture. This will give birth to your idea. Once the app is done, you can create virtual things within a week; things that would otherwise have taken years to build in real life.

A bathroom can be conjured up out of thin smoke in just a week. The paintings on the walls, fancy light fixtures, and furniture you choose to populate your property with, are all based on real items. Views are stitched in from actual photos taken at the height of the future condo. The smiling blonde model in the black dress is the only other element introduced into the virtual world that exists outside it.

All this is possible due to the advancement of VR technologies. You can use VR to transform your dull Real Estate startup into a memorable experience for your clients.

It is not just an experience; it is a whole new journey that you can take to give people hope, and in doing so, you can make some good money along the way.

The post How is Virtual Reality Transforming the Real Estate business? appeared first on Branex Official Blog.

A study conducted by CEB suggests that the best way to attract customers is to simplify the purchasing decision by taking out what your prospects don’t need to know and only providing them with the information they want to know. Brands who revised their marketing strategies from time to time were 86% more likely to make conversions and sales.

When it comes to simplifying your marketing strategy in order to get the most out of it, repurposing your content is one of the effective ways digital marketers can use to get the biggest bang for their buck.

In the marketing world, using the information multiple times in different ways can go a long way. Repurposing your content can not only increase the value of your content but with a little bit of innovation, brands can get more leads and conversions.

Here are some easy ways to repurpose your marketing content, images and text so that you can promote your brand every time with a creative approach.

Benefits of Repurposing Content

•         Boost Your Sales

Repurposing your content in today’s highly-competitive marketing world with aggressive sales goals can strengthen your content marketing efforts. It not only streamlines your digital marketing (SEO, SMM, SMO) efforts but also increases effectiveness and drives more engagement and sales with less efforts.

•         Reduce the Time Required for Content Creation

According to the Content Marketing Institute, 57% of marketers strive to create engaging content constantly.  Finding innovative ways to use your old content can save a lot of time and efforts. You’ve already done with the topic ideation, research, writing and design, all you need to take that work to the next level by using it in an entirely different form.

•         Give Your Old Content a New Life

These days, consumers are bombarded with content and it is almost impossible for them to absorb every information they see on the web. The key here is to add a taste of creativity to extend the life of your old content.

•         Capture the Interest of New Audiences

Another amazing benefit of repurposing content is that it can appeal to a wider audience by giving them many ways to consume your content. Some consumers prefer visual content (infographics, SlideShare, videos) while others love to read a blog or article. Tailoring your content according to the taste of different audiences and that fit different platforms can let your brand voice to be heard.

•         Improve Your Google SERP

Creating a number of content forms from a single topic, placing specific keywords and publishing it across different social media marketing channels and blogging platforms can increase your chances of ranking higher on search engine result pages.

•         Allows You to Spread Your Brand Message

According to the Marketing’s Rule of 7, consumers need to hear the message 7x prior to closing a deal. In order to get your brand message absorbed deeper, repetition is key. Repurposing your brand content gives you an amazing opportunity to deliver your brand message repeatedly.  

Tips for Repurposing Content

•         Syndicate Your Blog Content

It is one of the best yet efficient ways to repurpose your content. Publishing your blogs on Medium and LinkedIn allows new audiences to read your brand’s content. Through such free platforms, you attract a wider audience and showcase your content. Posting content on such platforms can increase your website traffic, ultimately your chances of getting more leads. You can combine your images and text in an entirely unique way and distribute it appropriately.

•         Repurposing Images

Similar to your blog content, you should repurpose your brand images. Images can also be repurposed in emails, videos, slideshows, infographics and blog posts. If you have product images, industry graphs, pictures of a recent company event, you can show them to your audience and gain user engagement. If truth be told, they are the most effective tool that can enhance your marketing process greatly.

If you have a brochure, flyer, product catalogue, you can utilize the power of these images by posting them on your digital networks (Facebook, Snapchat, Instagram, Pinterest, Twitter and more). You can create social media campaigns with these images and create interesting captions to capture the interest of people and get them clicked on your website. Sometimes a visual reminder is enough to turn visitor into a customer.

•         Create a Presentation

Statistics, facts, quotations and tips can make great slides. You can use them as your digital marketing strategy and create a slideshow that recaps all the main points of your original content. Share this presentation on SlideShare and create more opportunities for people to interact with your brand.

•         Create an Infographic

Consider creating a visual representation of blogs’ content by turning them into infographics. It is the interesting form of content that helps users relate to data and let them to easily absorb the main points of the blog.

•         Create a Podcast or Video

There are many users who don’t prefer text content, therefore repurposing your content into podcasts or videos is indeed a smart choice. It can help you connect with a wider audience. You can use your old, most shared content to create a podcast or video and increase your chances of user engagement.

•         Turn Facts into Social Media Posts

If you have some interesting statistics that you want to share with your audience, then you can post them on digital marketing channels with some images and attract people to your website find out relevant information.

•         Post a Case Study

You can increase brand credibility by posting case studies and customer reviews. This way you can position your brand as an industry leader and invite more people to do business with you.

•         Create an eBook

If you have too many information on a specific topic, you can simply combine all the information into an eBook or guide. By adding some graphs and images you can hold the interest of your readers.

Takeaway

Repurposing content is smart yet effective approach for content marketers and digital marketers to work smarter and make the most of their old content. By repurposing content and planning ahead how to reuse new content can simply boost your content production, increase your chances of interacting with a wider audience while maximizing your marketing efforts and brand authenticity.

The post Streamline Your Marketing Efforts with Repurposed Content appeared first on Branex Official Blog.