The world that we currently live in is filled with excitement and trends that keep coming to us. With digital marketing comes visual marketing that combines the power of content so that the brand gets benefitted inside-out.
The year 2015 turned out to be quite a year for videos as Facebook took an active part in making visual marketing count. Apart from Facebook, 96% of B2B organizations are actively making use of online videos. It is rather a part of their online marketing strategy. Same is the case with other industries including software, non-profit organizations, education and marketing.
Looking at the past trends and how they have affected the world of Internet, visual marketing really has the potential to grow more and more in times to come. So what are some of the visual marketing trends that you need to keep an eye for? Here’s a list of and detail on four of them.
This is the first place where videos will being to surface this year as marketers tend to make their website more immersive and less static from now onwards. To do so they will be integrating the video into web design to appear on the home page. This also adds to another skill for the top web designers to have. Since home page is the first ever impression of the brand, it needs to be compelling. What could be more compelling than an exquisitely made video for the brand? As few have already taken the lead, there will be more brands following the similar strategy this year.
When placed on product pages, the on-site videos add a lot more appeal and detail to the pages. It helps a lot in understanding the complex nature of the product. Also, short videos are helpful to guide the customers in various ways. With the ease of use and product familiarity, business will boost this year for companies having products that are unfamiliar to the customers.
As we witnessed GIFs taking by a storm last year, social media marketers already saw the trend coming in as we move to the year 2016. Twitter and Facebook have been stocked with some of the best-performing content last year with content that had at least some visual element in them.
With the introduction of Periscope in the year 2015, live-streaming videos to the followers have enabled the users to expect more out of the social media. It may already seem like a great platform but just wait and watch in 2016 as it explodes. Also, a lot many brands will be doing sneak-peaks followed by proper product presentations. Live question and answer sessions are already loved by the customers so they will be joining the visual marketing world once again.
All of this has been based on human preferences. Given the attention spans continue to decrease, people barely read an entire article. With videos becoming pervasive over the course, they can really help in containing the customers thus keeping the excitement of the upcoming visual content alive. If you haven’t really devised a strategy for your brand for the upcoming quarter, it’s about time that you do so and include visual marketing in it.