Social listening is not a new trend in 2023, but still it is considered as one of the most proven strategies for brands to craft their digital marketing strategies. Today, online reputation plays a key role in making or breaking your brand image. Social media listening can help brands gain valuable insights of their existing and potential customers. 

With the advent of social media tools, now customers have more power to share their point of view about products, services, company culture and other details that they like or dislike. It also helps brands understand what others are saying about their offerings, allowing them to respond immediately. 

According to recent digital statistics for April 2023, there are more than 4.8 billion active users on social media platforms. Thanks to social media listening tools, now you can easily discover what your customers have to say about your brand. Social media listening tools give you an excellent opportunity to monitor your brand mentions and stay updated on what is trending.

Image source:  DataReportal

The best thing about these social media listening tools is that they can help you understand what your customers feel about your brand. This way you can improve your emotional connection with your target audience. show the brand mentioned, regardless of the size and level of competition. If you want to improve your digital marketing strategy, monitor brand mention across multiple platforms with social listening tools.

Let’s check out why brands should use social media listening tools and the list of the top social media listening tools for 2024.

1.       Brandwatch Consumer Intelligence
2.       Brand24
3.       Digimind
4.       Agorapulse
5.       Mentionlytics
6.       Audiense
7.       Keyhole
8.       Talkwalker
9.       Meltwater
10.   YouScan

 Why Should Brands Use Social Media Listening Tools?

Social media listening tools are becoming increasingly popular among brands of all sizes and types. These tools give brands the ability to track and analyze conversations about their products, services, and competitors across a variety of social media platforms. Social media listening tools can help brands to understand what their customers are talking about their offerings, both positive and negative.

Many digital marketers use this data to develop new products and services, create more refined social media marketing campaigns and adjust existing marketing campaigns to grow their brand. Here is a list of benefits of using social media listening tools:

•         Understand customer sentiment
•         Identify emerging trends
•         Track the effectiveness of marketing campaigns.
•         Improve customer service
•         Build relationships with influencers

1.  Brandwatch Customer Intelligence

Brandwatch is one of the best social media listening tools that many brands use for building better understanding about their consumers. It is considered as the top consumer intelligence platform that helps you collect posts, comments and conversations that are relevant to your brand.

With Brandwach, you can get the historical and real-time consumer data to improve your digital marketing strategy. The smart AI system will allow you to perform image analysis, AI-powered search, and automatically segment data to fit your needs.

You can track data by keyword or phrases, demographics, influencers and content type.  Sentiment analysis will help you track neutral, positive and negative engagement. You can use data for creating social media strategies and achieve brand growth.

Features:

•         Sentiment Analysis
•         historical and real-time consumer data
•         Trend Tracking
•         Influencer Identification
•         Report Customizability
•         Powerful Social Analytics
•         Shared insights
•         AI-powered search
•         Instant reporting

2.  Brand24

Brand24 is an AI-based social media listening tool that can help discover customer insights and protect your brand reputation. Whether you want to brand mention or measure your brand awareness and presence, Brand24 is the right choice for tracking reach and engagement. With this tool, you can better understand your customers and learn what they like or dislike about your products or services.

You can access honest customer feedback and utilize valuable insights to make well-informed decisions about your company. Brand24 allows you to track hashtags and measure the effectiveness of your hashtag campaigns. You can find industry influencers and collaborate with them for your next digital marketing campaign.

Features:

•         Track audience reach
•         Measure brand awareness
•         Automate reporting
•         Measure hashtag reach and volume
•         Advanced sentiment analysis

3.  Digimind

Digimind is a social listening and market intelligence tool that can help social media marketers to fully understand consumer insights. You can stay on top of the latest market trends and learn how to stay relevant in the competitive digital environment. The amazing Digimind tool has the ability to collect, process and enrich billions of content pieces to provide you with the relevant analysis.

It has an amazing AI sense that can prepare in-depth reports on any topic. You can access real-time social data and use it to make meaningful changes in your marketing campaign. From measuring brand reputation to accessing consumer intelligence, identifying industry influencers and competitive intelligence, Digimind can act as your reliable social listening partner.

Features:

•         Brand reputation
•         Competitive intelligence
•         Consumer insights
•         Influencer identification
•         Trend tracking
•         Campaign analysis
•         Reputation management

4.  Agorapulse

Agropulse is a social listening tool that can find out what people are saying about your brand and your competitors. It is a great tool for individuals, businesses and established enterprises. You can access social conversations about your company, competitors and respond to urgent conversations. The easy-to-use and straightforward user interface allows you to set up relevant brand listening parameters.

You can listen to relevant conversations about your company and refine YouTube, Facebook and Instagram searches. Its Boolean operators provide you exactly what you want. The interface allows you to label important content and discover new feedback with unlimited saved searches.

Features:

•         Analytics
•         Automated Publishing
•         Contact Management
•         Content Management
•         Conversion Tracking

5.  Mentionlytics

Mentionlytics is one of the best web and social media listening tools that can help you monitor keywords in both social and web sources. With Mentionlytics, you can identify positive as well as negative mentions with highly advanced sentiment analysis.

You can filter social listening results by source, country, keyword and language. It also identifies industry top influencers in your industry. With its advanced filters and Boolean searches, you can narrow down what matters for your brand. Mentionlytics allows you to identify the trends in your industry so that you can craft more creative social media campaigns for your brand. Mentionlytics also allows you to monitor your competitors and their online activities.

You can improve your customer service by identifying and responding fast to your customer feedback, inquiries and complaints. The smart social intelligence advisor can help you analyze the results of your social media campaigns.

Features:

•         Worldwide search
•         Access mention insights
•         Find industry influencers
•         Grow your brand’s reputation
•         Track mentions to your brands, competitors and industry
•         Real-time charts and feedback 
•         Manage your brand’s online reputation
•         Get mention insights and grow sales
•         Sentiment analysis

6.  Audiense

Audiense is another famous social media listening tool for your small business. You can understand what your audience wants, identify insights and make data-driven decisions. The tool provides you with audience intelligence data that you can use to build a strong communication strategy.

With its useful customer’s insights, you can understand segments of consumers and unlock cultural insight to improve connections, conversions and customer experience. It allows you to build data-driven personas and create campaigns that perfectly align with your ideal audience. Its intelligent audience segmentation will allow you to understand your customers on a deeper level.

Features:

•         Audience insights
•         Understand niche audiences
•         Identify the right influencers
•         Segment audiences by interests

7. Keyhole

Keyhole is a real-time brand monitoring and social media insights tool that can let you analyze brand mentions, marketing campaigns and influencers. The tool is used by many digital marketing agencies, nonprofit organizations and global brands. It provides you all the relevant data you need to make well-informed decisions about your brand.

Keyhole lets you know about what people are saying about your brand so that you can engage with your leads and customers instantly. The tool lets you examine your social media campaign performance in real-time. It also helps you analyze your profile growth and engagement and optimize your social media strategy.

Features:

•         Audience Segmentation
•         Competitive Analysis
•         Configurable Alerts
•         Customer Engagement
•         Influencer tracking
•         Explore the latest trends
•         Conduct market research
•         Profile analytics
•         Find brand mentions

8.  Talkwalker

Talkwalker is a next-gen social listening tool that can help brands discover customer insights and manage online reputation. The tool can collect solid and reliable data from more than 30+ social networks and 150 million websites. Talkwalker lets digital marketers take strategic initiatives and unlock access to larger conversations around your brand.

•         Get actionable, real-time social insights
•         Make customer centric decision in real-time
•         Analyzing social media conversations
•         Enhance brand’s social presence and engagement
•         Extensive coverage
•         Advanced Boolean catalog
•         Sentiment analysis
•         Influencer identification
•         Comprehensive demographics
•         Visual analytics

9.  Meltwater

Meltwater is a social listening platform that is exclusively designed for unlocking the powerful insights for your business. With this amazing social listening and analytics platform, you can easily capture brand mentions and uncover useful insights. The intelligent system helps you understand your consumers and collect data that you can use for your social media marketing campaigns.

Features:

•         Capture brand mention
•         Daily, weekly and monthly reports
•         Capture historical data
•         Powerful customizable alerts
•         Image recognition and analytics
•         Sophisticated Boolean search tools
•         Accurate sentiment analysis
•         24/7 global customer support
•         Export data with API
•         Build custom dashboards
•         Image recognition and analytics

10.  YouScan

Youscan is a social listening platform that provides you with real-time consumer insights and complete visual analysis. The tool lets you collect all the brand mentions by using keywords, logos, and even text on images. You can get access to more than 500 billion historical conversations through Youscan. The AI-powered data segmentation allows you to sort brand mentions by subjects, categories and trends. You can easily find posts that contain customers’ appreciations, complaints, opinions and even comparisons in a matter of seconds.

With Youscan, you can get instant insights about the cutting-edge trends and conversations, collect customer feedback and compare user-generated visual content. Furthermore, you can easily find influencers and brand ambassadors for your social media marketing campaign. Youscan also allows you to monitor and evaluate your influencer marketing campaigns and measure the impact on your brand position and success.

Features:

•         Get relevant data
•         Slice and dice data
•         Classify the data
•         Focus on unique posts
•         AI-powered data segmentation
•         95% sentiment detection accuracy
•         Get instant insights about the emerging trends

Wrapping Up

Social media listening is an ongoing process, and it is important to review your data on a regular basis. This will help you to identify trends and make adjustments to your marketing campaigns if required. Contact a Digital marketing agency in Dubai to create a plan for how to collect and use the data for making adjustments to your social media marketing campaigns and reach your brands to new heights of success. 

The post Top 10 New Social Media Listening Tools for 2024 appeared first on Branex Official Blog.

53% of marketers believe that video helps them increase brand awareness, engage with their audience and build trust with potential customers. For brands, creating user engagement and building trust is the key to promoting their products or services. Videos, if used right can help businesses generate more leads, delight customers, and earn more profits.

Videos can help marketers to improve the overall buyer journey – from the awareness stage to the consideration and decision stage, it can improve your overall lead generation efforts. This is why many businesses made a video an essential part of content marketing services and used it effectively to generate high-quality leads and more conversions.

Many brands are using video as an important element of their online marketing campaigns and use it frequently to get greater returns. According to HubSpot, personalization and video marketing is a powerful combination that can capture your prospect’s attention.

Whether you are running a B2B or B2C company, video marketing plays a major role in convincing prospects to make a purchase decision and become your customer. If you are using video in your marketing campaigns, now is the right time to harness the power of video marketing to connect with your target audience.

Interesting Video Marketing Statistics 2021

·         Today’s users spend 2.6x more time-consuming video content than concentrating on pages without video.  

·         83% of marketers believe that video marketing produces a good ROI and helps them drive more traffic to their website.

·         74% of marketers say video has more potential to convince and convert than any other type of content.

·         Video is projected to account for 82% of online traffic this year.

·         Adding videos to email marketing campaigns can increase the click rate by 300%.

·         Embedding a video on your landing page can increase the conversion rate by up to 80%.

·         60% of B2B and B2C marketers are ready to use video content for marketing.  

The question is how to use video content creatively to make it work for your organization? Let’s explore how digital marketers and social media managers can incorporate videos into their digital and email marketing strategies to earn prospects’ attention in this competitive world.

1.       Gated Content

2.       Embed Video in Landing Page

3.       Use a Powerful CTA

4.       Subscriptions

5.       Embed Videos in Emails

6.       Video Retargeting Ads on Social Media

7.       Leverage Video Testimonials

8.       Use Videos for On-boarding

Video Marketing Tactics to Generate Qualified Leads

1.       Gated Content

Generating high-quality leads is the ultimate goal of video marketing. Using gated content is a great strategy to attract potential customers and persuade them to make a purchase decision. All you need is to use a metaphorical gate that asks viewers to provide their contact details, such as name and email address to access video content.

Marketers can use this strategy by simply using a form at the starting on in the middle of the video. According to Wistia, videos that include a form within the first 20% of the video received a 43% conversation rate. I think this number is enough to include a form in your video content and if your goal is to generate leads it is worth thinking about where to include a form in the video.  

The strategy of gated content works best for informative videos, product trials, demo, case studies, webinars, and industry analysis reports that convince desperate viewers to provide their contact information to access the content they can’t find elsewhere.

So, next time you create video content, use the strategy of gated content, include a form in the middle of the video to excite prospects to learn what you offer.  

2.       Embed Video in Landing Page

It’s no secret that the goal of the landing page is to convince visitors to learn more about the product or service by clicking the CTA button. Integrating a video into a landing page is undoubtedly a sensible strategy that can help you convey your message in a more compelling way.

Believe it or not, adding video to the landing page persuades visitors to convert. According to a study conducted by Eye View Digital, embedding videos on a landing page can increase the conversion rate by up to 86%. It is a highly effective strategy to convince visitors to stay longer on the page and explore the benefits of your products or services.  

Furthermore, adding a video to the landing page can increase the trust factor by giving your brand a human face to explain the benefits of your products and what your brand has in store for their customers.

3.       Use a Powerful CTA

Okay, this is something very important marketers need to carefully consider when it comes to making your video a big hit. If you don’t include a persuasive CTA in your video, you are missing out on the great potential of converting prospects into customers. Whether your goal is to collect emails to create a list of subscribers, ask viewers to follow your brand on social media, or want visitors to request a consultation, adding a CTA to your video can help you achieve this goal. A famous video marketing platform Vidyard allows marketers to add a strong CTA directly to your video. Adding a CTA to your video content guides viewers to take the desired action and move further down the sales funnel.  

You can also use YouTube Annotations and Cards to create powerful CTAs to make a video more exciting and interesting. You can include a URL, email address, or phone number to help prospects find detailed information and move further down the marketing funnel.  

4.       Subscriptions

Many marketers run a YouTube channel where they share informative and interesting videos to increase brand awareness and market their brand, services, and products. YouTube gives viewers an opportunity to subscribe to the channel so that they will automatically notify every time a channel uploads a new video. It gives you a great opportunity to get more returning customers who are already interested in your brand’s offerings and services.

5.       Embed Videos in Emails

Including video in your email marketing campaigns can lead to open rate increases of 6%. It is important to note that An email including a video can reduce your unsubscribe rate by 75%. Embedding videos in email marketing can help you:

·         increase conversion and click-through rate

·         boost email open rate

·         reduce the unsubscribe rate

·         build trust

·         get more social media shares

·         strengthen your SEO efforts

6. Video Retargeting Ads on Social Media

If done right, retargeting campaigns can take your marketing campaigns to a whole new level. It provides marketers with a great opportunity to generate multiple impressions by showing personalized content to each person based on their interest and stage in your sales funnel.

If your prospect has given their contact information via personalized video landing page and getting emails and newsletters from you. It is the right time to leverage retargeting video ads to convince them to consider your brand when it comes to making a final purchase.

Make sure to provide great value through video retargeting ads; you can use tutorials, tips, and tricks, how-to guides, or anything that is helpful for your potential customers. Using video in your retargeting ads can be used to provide additional information, such as sales or upcoming new products to bring excitement among your potential clients.

Remember, the goal of video retargeting ads is to create user engagement, raise brand awareness and remind your leads about your services or products. Don’t try to use sales tactics, it will simply ruin your brand image. Share your brand value or story via video content by entertaining, inspiring, and engaging your audience.

7. Leverage Video Testimonials

Providing your prospective customers with social proof is one of the most effective marketing tactics that can help marketers nurture leads and get them to convert. Video testimonials are one the best types of social proof that your brand can use to eliminate all the doubts and fears about your product or service.

In a video testimonial, a customer or brand shares their experience about your brand and how your products or services helped them to drive positive results. By providing external validation, you can easily build trust and establish your brand as a trustworthy and reliable source from where your potential customers can get quality products or services.

According to statistics, 47% of people prefer to watch a testimonial video as they want to see how a product or service actually works. 77% of people say that video testimonials are too convincing and help them make a purchase decision.

A video testimonial can humanize your brand while putting a face to your products.  

If you’re not using video testimonials yet, try incorporating them into your landing pages, emails, social media and allow your potential customers to see what other people talk about your brand. It shows your existing clients and customers that you value their opinion and encourage them to speak positively about your products, services, thereby adding further credibility.

8. Onboarding Videos

When it comes to welcoming new users to a platform, using a video is an intelligent way to educate them about your products and introduce exciting features and usage. 74% of customers watch a video to understand how to use a mobile app or website better.  

Using customer onboarding videos can help your new clients learn how to make the most out of your services. With the help of onboarding videos, you can

·         Inform your customers about the core functions and value proposition of your products.

·         Explain a product, service, concept, message, or brand in detail.

·         Provide support and train your customers to get the best user experience.

·         Improve customer retention rate

·         Build long-term relationships with customers

To Sum, All Things Up

Hopefully, incorporating these effective video marketing tactics into your digital marketing strategy will help you attract a wider audience and improve your lead generation efforts. Try these video marketing techniques to get high-quality leads and achieve sales goals this year. 

The post 8 Result-Oriented Video Marketing Tactics to Generate Qualified Leads appeared first on Branex Official Blog.

The key is to get in front of the right audience and set yourself apart from the pack. Using social media can help real estate agents connect with their prospective clients and close more deals. According to a study from the National Association of Realtors, 77% of real estate businesses use social media to generate the highest quality of leads.

It is important for real estate agents to build a strong social media presence to engage with their target audience, build trust and establish strong relationships with their prospective clients. If you are wondering how to use social media to win more leads and reach home buyers and sellers, I have listed some of the best social media tips for real estate professionals to grow their business.

Let’s discover.

Choosing the Right Social Media Networks

When it comes to using social media marketing tools for your real estate business, finding the right platform is the key to getting the desired results. According to the National Association of Realtors, most real estate businesses use Facebook (97%), LinkedIn (59%), and Instagram (39%) for promoting their business.  

Facebook

Facebook is one of the most effective social media marketing tools for real estate agents. Facebook allows marketers to target on the basis of demographics, such as location, age, and income of the ideal buyer. It lets real estate businesses publish listing-related updates and content on their respective Facebook pages. Real estate businesses can now communicate with customers, post about events in their community, run a photo contest, curate reviews, book appointments, and so much more under one roof.

With Facebook ads, real estate professionals can reach users who are interested in buying or selling a property in your area.

LinkedIn

Using LinkedIn is a sensible idea to introduce yourself, share your industry experience, and prove why you are the perfect realtor choice. It is advised to join local groups, share your ideas and help people find the correct answer to their queries. Stay connected with your clients and potential investors and boost your online presence as an industry thought leader.

Instagram

Harnessing the power of image-based social media tools is a great way to showcase your properties to interested buyers. Many real estate agents are using Instagram to post stylish images of properties and professional photos of new homes on the market. You can use customized real estate hashtags that are more relevant to your targeted location for your Instagram posts to generate maximum engagement. 

The Stories feature allows realtors to showcase the highlights of local events happening in the community, share instant property’ updates, real estate testimonials, and success stories of previous buyers and sellers.

Creating Engaging Content for Real Estate Social Media Marketing

When it comes to promoting your real estate business on social media, you need to post engaging content to grow and engage your followers. There are a number of real estate content ideas to post on social media platforms.

Images of Properties

Posting high-resolution, eye-popping, and stunning images is one of the best social media marketing tips for real estate businesses that compel your followers to get in touch with you. Make sure the photos of the property you posted on social media also contain details and contact information to make it easier for followers to take the desired action.  

Testimonials

Believe it or not, posting testimonials on social media platforms is one of the best social media strategies for real estate businesses to build trust. Showing that people are satisfied with your services and endorsing your business will definitely build trust with potential clients. Highlight your success stories on social media to provide proof of your satisfied clients. So, feature client testimonials and social proof to let your potential clients know how you have helped others like them find their new home.

Post Videos

There is no denying the fact that video is one of the most effective ways to connect with your potential audience and boost engagement. Keep in mind that home buyers are visual buyers. Try to make video an important of your real estate social media marketing strategy. Create educational and informational videos for your real estate business to provide value to your audience.

You can come up with some interesting topics, updates on the real estate industry, or things relevant to your local area. You can go live to reach your potential clients and drive more engagement. You can share your industry experience with your audience and conduct a live Q & A session to bring awareness.

Market Your Listings

Real estate professionals can use social media for marketing their listings. Don’t make your social media platform too salesy; follow the 80/20 rule. It means post 80% of informational, industry-specific content, intermixed with 20% of content about your listings. When you post your listings, don’t miss any nitty-gritty detail. Be sure to mention the number of bathrooms and bedroom, sq. area, address, price and community facilities, and anything else the buyer may be interested to knwo. Posting different photos of each listing along with contact information is a great idea to market your new listings and properties.

Share Tips and Tricks

If you want to grow your social media following and reach more potential clients, you need to keep your followers engaged with informative and interesting content. Sharing home renovation tips and décor ideas is an amazing strategy to inspire your prospective buyers. You can also share home buying and property selling tips and promote them by using relevant hashtags. Creating educational content on home maintenance and decoration ideas will help your audience see you as the voice of authority in your field.

Wrapping Up

The main objective of your real estate business is to sell properties and close more sales. Using social media is a result-driven way to connect with the right audience, capture their attention and build trust with your clients. Follow these social media marketing tips for your real estate business to engage with your buying clients, generate more leads and increase your exposure.

The post How to Use Social Media to Supercharge Your Real Estate Marketing Efforts? appeared first on Branex Official Blog.

Clubhouse was launched in April 2020

It only has 9 employees

With 6 million registered users

And has 2 million weekly active users

It’s been downloaded 2.3 million times in January 2021 alone

With over 228,000 reviews with a 4.9 stars rating on the app store.

From $100 million in May 2020 it’s now valued at $1 billion

Clubhouse has 180 investors

What is Clubhouse?

Clubhouse is an invite-only, audio-only social media app that allows users to create, host and join chatrooms for discussions.

How Does Clubhouse Work?

Clubhouse uses an invite-only system, so you need an invitation from a user to join. Users can create a room and set it as “open” or “closed”. The app also has “clubs,” to create reoccurring rooms. You can follow people or clubs as well.

Types of Users

Users can be divided into three types based on their role.

• Speaker
• Listener
• Moderator

Who is On Clubhouse?

• Elon Musk
• Mark Zuckerberg
• Oprah Winfrey
• Mark Cuban
• Meek Mill
• Lindsey Lohan

How To Use Clubhouse App?

• Find People, Chatrooms and Clubs

Search the member directory, club directory to find new people and event calendar to know about upcoming events. You can also browse the front row section shows the list of people followed by speakers.

• Grow Your Fanbase On Clubhouse App

Find relevant rooms with fewer people so you can get on stage. Once you are on stage, deliver value. Build a relationship with people who frequent these groups. Optimize your Clubhouse bio and collaborate with users

• Host Clubhouse Rooms

Creating a new room makes you a moderator. You are responsible for bringing order in the toom. Allow people from around the world to share their unique perspective about a particular topic.

How Can Businesses Benefit From Clubhouse?

Here are six ways in which Clubhouse can benefit businesses.

1. Go viral

Clubhouse sends a notification to all your followers when you are on stage. You can attract more eyeballs to your profile and get more followers.

2. Build business relationships

Deliver value in other rooms and you will be able to forge new business connections to grow your network.

3. Give your brand a voice

Clubhouse gives your small business a voice that won’t get muffled or get lost in all the noise.

4. Tell Your Story

Put your storytelling skills to the test and create an engaging story around your brand to share on the Clubhouse.

5. Human Engagement

Share your successes and failures while listening to others’ insights to make a real human connection.

6. Test your ideas

Want to put your ideas to the test? Clubhouse lets you do that by enabling users to seek feedback from other users.

This is an infographic by Branex that describes the Clubhouse app and offers useful information so that you can know more about this new, trending app.

The post Clubhouse App: All You Need to Know About The New Social Media Sensation appeared first on Branex Official Blog.

The above quotation is the reason why February 8th is akin to doomsday for millions of people worldwide, a day of reckoning of sorts, as they have to decide by this day. Some of them have decided already and have switched to other messaging apps like Signal and Telegram. WhatsApp’s update of their privacy policy is the big news which everyone is talking about. Even my 6-year-old son is concerned that he won’t be able to talk to his maternal grandparents if I’ll stop using WhatsApp after this date! 

The Problem and the Consequences for WhatsApp

People in different age groups have different concerns, and in the coming weeks, the privacy issue on the Internet will once again be the topic of heated debate. The biggest reason people are switching to another app, like Signal, is privacy, as the forced sharing of their data to Facebook is a big no for everyone. Up till now, it was a voluntary decision so that it wasn’t a problem, but now things have changed for the worst. 

The alternate apps to WhatsApp are already gaining ground, with the Signal leading the pack. Data gathered by app analytics firm Sensor Tower has recorded a 4200% increase on a week on week basis. In just five days after the announcement, Signal was downloaded approximately 7.5 million times. The figure includes Google Play and the App Store. Another factor that led to a deluge of people moving to Signal is last Elon Musk’s tweet.

The sudden increase in Signal download was even surprising for the company too. And due to unprecedented growth and future challenges, it has ramped up hiring and are interested in finding new talent. 

What’s Up for WhatsApp?

“If you get a WhatsApp message, you’re probably going to open it. That’s the interesting thing.” – Harper Reed – American Entrepreneur 

That’s the power of WhatsApp as in many countries, it is a household name for some time now, but with just a privacy policy update, the empire has started to shake. The news of its rivals cashing in is alarming for WhatsApp as it is facing such figures across the world, baring the EU as it will not be affected where such data-sharing is illegal under GDPR. 

Take a look at the chart below to know the features offered by the three most popular apps.

Interestingly, many people who have started using Signal don’t even know basic information about it or the background. Aspects like who owns the Signal and its performance are considered secondary elements now, with everyone seeming to be ditching WhatsApp as soon as possible. Below is a quick snapshot so that you can know how the Signal was formed. 

Signal’s Background Information 

Signal is a cross-platform encrypted messaging service. It was initially released in 2014 by Open Whisper Systems and is a successor to the RedPhone calling app and TextSecure texting program. Founded by Moxie Marlinspike and Stuart Anderson, the app gained momentum after their Signal Foundation received a 50 million dollars initial funding from Brian Acton. Acton, who is one of the founders of WhatsApp, along with Jon Koum, sold it to Facebook in 2014 for approximately 19.3 billion dollars. 

Other characters in the Signal vs. WhatsApp saga like Telegram, Threema, and Wire are also looking to cash-in. Still, Signal remains the biggest beneficiary of this as Telegram is also making giant strides. The Signal review has been tremendous as it also offers end-to-end encryption and other ferrets offered by WhatsApp. 

Latest Developments

After severe backlash, WhatsApp was taken aback, and now it is trying its best to turn the tides in its favor. Recently on its FAQ page, the company clarified that it would not give all your data to Facebook. The sharing of the sensitive profile information was never meant to be, and the update has nothing to do with consumer chats and profile data. At least this is what WhatsApp is claiming, and it will only be after some time that we will know if this statement will benefit WhatsApp in the future. 

This is what WhatsApp claimed on their Twitter account. 

For the time being, it looks like WhatsApp played their cards wrong and now waiting for the move from their competitors. Meanwhile, this is the reply from Telegram as they’re also making a merry at WhatsApp’s expense. 

Over to you 

Are you thinking about deleting your WhatsApp account before it is too late? Or do you think that everything has been blown out of proportion and WhatsApp is still safe to use related to the privacy settings? Please share your thoughts with other readers of this blog. You can also ask any questions or give your feedback by using the comments section below. 

The post WhatsApp’s Loss is Signal’s Gain: Why a Privacy Policy Change is Proving so Expensive? appeared first on Branex Official Blog.

But is the new app all goody good for capturing ultimate moments in boomerangs and filtered video? Or is there more to this app then what meets the eye?

Introducing Snapchat for Businesses.

It allows you to put your brand ads in front of people who are already interacting with your products. However, no business on social media can see the light of day unless they have the right followers.

Today, I am going to let you in on a secret on how to increase your number of followers on Snapchat.

So without further ado, let’s get into the details.

Charity Begins at Home and So Does Reaching Out Your Followers

Just starting with Snapchat? I am sure you are already familiar with the phrase, “Charity begins at home” and that’s why if you’re searching for quick followers, there’s no place better than home.

Add people who are already existing in your contact list by inviting them to your circle.

They can be your family members, your colleagues, your friends or even your relatives. Search these individuals up in your contact list and send them a Snapchat invite. How does it work? It’s very simple. All you have to do is sync up your contact list with your Snapchat app and allow access to Snapchat to filter out which of your contacts are already using Snapchat. Once the list is curated, you can send them a follow and request them to follow you back too. In this way, you can start with your followers.

Share Your SnapCode with People & Places to Follow You Back

Do you know that a user can generate a SnapCode by simply clicking on your Snapchat display picture? Those dotted patterns sprinkled around the bell icon on your Snapchat display is a form of a QR code. Do you know that this code is shareable and can help your friends find you easily?

If you want to increase your followership, take the QR code and share it on various platforms. There are plenty of social media groups, forums, subreddits and whatnot which you can cash upon.

For instance, if you’re somebody who likes to play the guitars and has some really cool symphonies to share on Snapchat, write a brief description of what you play and share it with your QR SnapCode in different places. Soon, you will find countless people who are interested in guitar playing joining you.

With your guitar videos, you can easily place business ads in between your short videos later on.

You Can Directly Promote Your Username to Attract More People

Just like social media links, Snapchat also provides a unique URL to the users and a specific username that the person or the brand can share in different locations to let others join you up. If you’re a brand that is selling some product/service, you can craft a fascinating post where you can add your username handle and then publish that post in various locations on different platforms.

This unique URL can also be used as a status, a post, a display picture, a story and so on.

Some people also add these unique URLs and links to their about section on different social media platforms such as Facebook, Instagram, YouTube channels and other promotion places. By doing so, they attract more followers for the Snapchat account and increase their overall followership.

Creating Valuable Content for Snapchat

When it comes to content creation on Snapchat, you get a relatively small window to create short and crisp content that can resonate well with your followers. One of the best things about publishing content on Snapchat is that good content can quickly go viral, and it can sustain longer than usual.

The same goes for the ads that you’re planning to place in between your Snapchat windows.

You can start with a mind captivating headline that can readily hook the audience’s attention. If it’s a specific format of a headline that you’re using, make sure to provide the right value addition. For instance, many advertisers choose a particular headline, but the video content which they post along fails to complement it. Also, make sure the subject of your Ad should be a reliable clickbait. When you address these factors while creating your Snapchat ad, then it is bound to get tapped by users.

A well-optimized content never fails to increase Snapchat followers no matter the circumstance.

Lastly, Create Contests & Focus on Giveaways

Who doesn’t like to win prize money or something equally rewarding? There’s no better way to increase your audience engagement other than hosting giveaways or launching up a contest to help you attract more visitors. Just use a punchline stating, “Follow to Enter and Be a Part of the Win.”

Before you know it, you will be well on your way, making a great fortune for your business.

Concluding Thoughts

There you go, here are some of the surefire ways that will get you maximum audience to your Snapchat account. Just like your Instagram platform, Snapchat is also a handy platform that helps you create quite a positive impact in the online world. With the right number of followers and the best engagements, you can create quite the impression. How about getting started with Snapchat?

The post 5 Sure-fire Ways to Increase Your Snapchat Followers in the Year 2020 appeared first on Branex Official Blog.

Do you happen to have a brand presence of your own on one of the major social networks?

It is highly likely that you must be seeking ways to increase the number of followers on these social platforms. Having 1000 Facebook fans or 200 Twitter followers isn’t going to be enough for you.

If you seek success, it is highly likely that you want to engage more audience. But is it actually possible that you can also have followership of 100k – 200k on your social profile just like some of the big brands on the market? The answer is yes. You can build up the perfect audience for your business.

It’s time you establish your own social media brand presence.

Here are a few tips to help you grow your social media following and keep your vibe alive socially.

Learn Everything You Can About Your Desired Audience

Do you want a profitable outcome from your digital business? And if you want this profitability to be gleaned from social media, then the first thing you need to do is understand your target audience.

A thorough analysis of your desired audience type can help you reach the right goals within no time.

By understanding your target audience pinpoints, needs, and wants, you can craft the perfect social media marketing strategy that can help you attract more followers who are interested.

For example, if you’re a beauty salon business and you want to create good followership, you can publish tips on what are the best ways to perform facials, or which facial products are the best for your skin. The same goes for hair based products! By adding information on some of the latest treatments for hair care such as protein and keratin treatments, you can help create awareness and, at the same time, get a positive number of followers daily who are interested in getting these services.

Most businesses want brands that give off an essence that you care about them. And if you’re able to strike a chord here, there’s a high chance that your provided solutions can get shared in other places.

The best way to build your audience is the way you take to understand them.

Push Your Profiles Through Published Site Content

Just as you publish content on your website and then share it on your social media accounts, you can also do vice versa by allowing people to share your content via the website through social buttons.

Add social media buttons to your website blog posts for starters.

Now when you perform organic SEO research and utilize high volume keywords in your content, the chances for your website blog post to appear on Google become imminent. The higher your website link appears on Google, the more maximum number of people will engage with your content and if they like it, they will most probably share it on their desired social media platforms as well.

In this way, your published content will get the best exposure and you will create some more audience.

Utilize many other ways to push your website content forward. You can also use CTAs in your content, asking people to follow you for more great tips and tricks, product information, and other related queries.

You can interlink your blog posts in different communities and forums as well.

One way or the other, create practices that will give exposure to your content and before you know it, you will start seeing people following you on different social platforms like Instagram and Twitter.

Use Interactive Elements Like Hashtags in Your Posts

The science of hashtags isn’t an odd duck. We are all now quite well-versed with the idea of using hashtags and location tagging. Hashtags can help push the word out for your business and help people find your business more easily on different social platforms. While hashtags are dramatically used on a number of social media platforms, they are more used on Twitter, Instagram & LinkedIn.

With the right hashtags, the chances of your product to appear on the search option for others become more imminent. The hashtag method ensures that your desired target audience can easily find your business and reach to your storefronts. It allows them to view your brand’s online presence & decide whether they should purchase the product from you or not. At the same time, it also helps in creating a community around your business where you, as a brand, can share positive experiences.

Most hashtags acquire organic traffic, which in turn becomes self-promoting. As a result, you eventually start seeing people interacting with your social media platforms and gaining the best of it.

The Best Way to Engage Audience Now is Video Content

More than 95% of the audience on social media is highly likely to engage with brands that offer video experiences. Let’s be honest, how many times do you go through your social media Live Feeds and find yourself more interactively engaging with video content rather than skimming away from written posts. Graphics are your second priority to stick around and watch, but the first is always the videos.

If you want to engage audiences and make your brand presence appear in different locations, it’s best that you leverage the art of video content marketing. It is one of the best solutions to put the word out.

Many famous brands made quite an impact by publishing just a single video. If you go back in time, even the traditional advertisements that we used to watch on television somehow managed to store in our subconscious minds were usually in the form of videos. So imagine coming around something as powerful as the “Think Different” video from Apple or an ad coming from Coca Cola or Pepsi on your brand profiles! A profound video can have some real positive impact and can add more people to your profile. So if you’re planning to invest somewhere, invest your time in creating an engaging video.

To get yourself a good video, you can always resort to a web design Dubai company. We create all types of 2D animations and explainer video content, which can help promote your brand forward.

In a Nutshell

Getting the right audience for your social media platforms can be a real deal-breaker. If you’re capable of investing your time and budget in attracting the right people to your business, then you can eventually create a sound fan following around your business. Fans and followers are the primary agents of dissemination who help push your brand message to larger audiences. And those who don’t cash on it, are going to fall behind in the horse race eventually. Now you don’t want to fall behind as a brand, do you?

The post What is the Best Way to Grow Your Social Media Audience in 2020? appeared first on Branex Official Blog.

Today, social media is a key component of nearly every brand’s marketing strategy. However, with multiple accounts to manage and online platforms to navigate, marketers struggle to keep up with what’s working and what’s not. With so much information to monitor, how can you recognize the best times to post your content to achieve optimal engagement?

Here you need to have a proper understanding of the behaviour of your audience. And if you know, when your consumers are online that would help you big time to get the attention of people.

If I ask you, what is the success of a brand’s marketing campaign?

The answer always is the right campaign executed at the right time. Timing is everything in your marketing campaign. No matter how strong is the campaign, if performed at a time when there are low traffic times in the chosen marketing platform, your campaign will not get the desired eyeballs on your content.

There is a quote that clearly tells there are different rush hours and different audience behaviour for different channels in social media.

Related: 5 Simple Ways to Generate Effective Social Media Content

For a brand, it is important to know when to post on social media channels to gain maximum exposure.

You can either try and work out your own strategy, or you can take from the people around you.

No matter you’re starting a business right now, or already a well-established business, you need to learn how to do social media marketing for your business.

Best Days to post on Facebook, Twitter, Instagram, and Google+

• Try Instagram on Monday to boost likes and shares.
• LinkedIn gets the most engagement on Tuesdays
• Google+ engagement best at 9 am (EST)
• Best day to post on Facebook and Twitter on Thursday.

From 100 visits a day to 3200 visits per day. Contact us now!

Not just Entrepreneurs, small business owners, and even the biggest brands are using social media to generate traffic on their website.

But the real question is, what is the best time to post on Facebook, Twitter, Instagram, or Google+?

Well, every year research takes place and people argue on different timings. But sometimes one research does deliver some serious results.

Lucky for you, we are here to present the perfect timings to post on Twitter, Facebook, Instagram and Google+

Best time to post on Facebook, Twitter, Instagram, and Pinterest

Facebook

Days: Thursday & Friday

Time: 1:00 – 3:00pm (EST)

The closer the weekend comes about the more people check out and check in to Facebook

Instagram

Day: Monday

Time: 3:00 – 4:00pm (EST)

This is mainly due to companies posting during this time and stirring interaction.

Pinterest

Day: Saturday

Time: 8:00 – 11:00pm (EST)

People have more time to sit back, relax, and pin.

Twitter

Days: Monday-Friday

Time: 12:00 – 6:00pm (EST)

Click-through rates are higher during weekdays and work hours.

You need to analyze your data and optimize your postings based on the above-mentioned time. Also, different industries have different customer avatars, keep that in mind while creating your social media post timings.

Seasons also affect your marketing campaign and the product you are marketing. If you are selling wool, you need to start campaigning just before the start of winters. DIY products can be sold most when your consumer is on holiday. Holiday marketing is best during the middle of the week when people are looking to get away from work.

Creating social media business accounts are not enough if you are not posting when your target audience is online. Be its educational content, inspiring photos or creative graphics your timing is everything for your social media marketing. Share your thoughts on what results have you seen while posting during different schedules?

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For creating memorable digital websites feel free to contact us anytime.

The post The Best Time to Post on Facebook, Instagram, and Twitter – Updated 2020 appeared first on Branex Official Blog.

If you’ve been following our blog, you might have come across two of our most popular Instagram posts, how to write Instagram captions for business and how to find hashtags to drive more sales, that made it clear that engagement on Instagram is the new model of success.

You might be a budding startup that desperately needs some killer Instagram hacks to spice up your brand image on social media.

So, fasten your seatbelt people, here are some mind-blowing Instagram hacks that you can add in your social arsenal and gain a competitive edge over your rivals.

Without any due, let’s dive in!

1. Post Content at the right time

Timing on Instagram is everything. Posting the right content at the wrong time won’t give you any engagement and views. Instead, if you craft a post and post at the right time, it will gain much attention.

It’s easy to figure out when is the right time to post on Instagram. The next step is to understand that the latest content performs a lot better than the older content when it comes to ranking the content at the top. This means that you must post the content when your target audience is relaxing and browsing all the other content.

These days no brand is a local brand. Every brand on the internet can reach a wider audience and make a name in the global market. That’s why you must keep a log of various time zones so that you can post at the right moment.

Moreover, you must keep your audience in mind when you post. For instance, if you have a local coffee shop in Dubai, the chances are that when the coffee shop is closed, people in other states might want to know when the coffee shop will open again, so they will surely check on Instagram feed to check for any latest update.

2. Share a Photo, tell a Story

There is a reason why Instagram stories are called, well, stories. When you create a story on Instagram, it becomes a real, in-the-moment connection with your audience.

You don’t even need a professional graphic designer to make all those beautiful photos. Just click a photo and use Canva to give your photo a professional look.

Check out this fantastic story shared by Starbucks on their page.

Photo Courtesy

Notice the quality of the image. The amount of content used and carefully crafted hashtag that will bring maximum traffic because of the contest. And just like every other brand, you can add “link in bio” and encourage your followers to check your content.

3. Post for the right number of times

Social media is quite tempting and unpredictable at the same time. You never know which of your photos will get 10 likes, or which photo can bring traffic on your homepage, or which metric made all the difference.

But, just like real life, you need a trial and error method to understand the dynamics of your target audience. You cannot post once a day and wait for the traffic to clog your server.

Similarly, you cannot post absurdly and expert users to like every post.

What you need is balance.

And for balance, you must try out a couple of things.

If previously, you’ve been posting once a day, now is the time to post twice a day for one week. Monitor the engagement over the week and figure out what’s the nest for your brand.

4. Engage Actively with your audience

Next up is the most popular Instagram hack that you can use.

This tip is for startups who are short with budget but willing to create a significant impact.

• Take your followers behind the curtain and show them the “making of” moments of your product or service. Please encourage them to take part and engage them at an emotional level.
• If it’s difficult for you to come up with tons of fantastic content, then don’t fear because you can always ask the followers to contribute their content. Run a contest, give a gift, and engage as many users as you can handle.
• Do you want users to trust your brand expertise? Teach your followers something regarding your brand. Prove your talent and let them know that you have a steady hand on some skills. It can be tips or tricks or in-depth product demos.
• Ask followers to give feedback and post it on your account. This will provide the user with a sense of belonging with your brand.

Lastly, it’s better to collaborate and build a relationship with old followers. They already trust your brand, so they’ll be the first to share the best of your brand with others.

Photo Courtesy

5. Use Strategic Hashtags on your profile

The best approach is to use the industry keywords strategically in your profile. Doing so will help your profile show up more in Google search results.

Because on Instagram, users prefer to search by keyword rather than usernames. When you add a keyword in your profile name, it increases the chances of being found.

For instance, McCall’s Pattern Company used “Sewing Patterns” in their profile name so that they can gain some edge over competitors.

Photo Courtesy

6. Share Highlight of your Story

Do you know what the best way to engage your audience is? It is to build curiosity among them.

Why show your complete story in one-go? You can take help from human psychology and use it for your advantage.

If you give a preview of the coming attractions via a sneak peek of Instagram story, this will force the user to come back to check the complete story. And if you want more engagement, you can even use two or three posts before you reveal the whole story.

Photo Courtesy

7. Try Instagram Private Account for a change

Recently, some of the brands are leveraging private accounts to gain massive success. The element of curiosity rises when people see that a brand account in private.

When people get curious, they will follow the brand, and before unfollowing, they will think twice.

In a world where a brand needs a public-facing Instagram account, there is no harm in going against the status quo and see if going away from the crowd can work.

Bottom Line

Regardless of whatever you think about Instagram, it is benefiting brands in unimaginable ways.

If you want a substantial following on social media, Instagram is the quickest way to gain a following and trust for your brand. The above seven hacks can help you to give a tough time to your rivals.

Moreover, if you are looking for a digital agency to manage your social media, we are here to help you out.

The post 7 Instagram Hacks to Increase your Sales and make your Competition Irrelevant appeared first on Branex Official Blog.

Whether you’re a bridal dress designer or manage a mom-n-pop restaurant in Upstate New York, if you’re internet-savvy, you can always carve a lucrative niche for yourself.

One of the ways the www helps you recruit ardent followers is through the social media. Social media allows you can generate direct leads without agonizing people to click on those click-bait emails.

The good thing about social media lead generation is that you can focus on potential customers in an organized manner. You can find the right people to engage in various ways. We have some tips that might interest you and help you generate some genuine leads from social media.

The good thing about social media is that there are a lot of ways in which you can attract customers and generate leads. But the only problem that businesses face is to entice users to enter the sales funnel which is the first step towards generating a lead.

The techniques mentioned here are simple yet effective, and they will generate the unimaginable amount of leads on social media in 2020.

Eavesdrop on your Brand Mentions

A little eavesdrop can get you a lead. I mean seriously. When you know what customers are talking about you on social media, you’ll be able to help them out either by answering their queries or helping them improve the reputation of your brand.

When a customer mentions your name on any social media platform, it is your opportunity to do something about it. The way you respond to social media mentions directly affects the reputation of your brand.

You can avoid being too pushy and try to pitch your product/service when the customer is in the mood to listen. If the customer is angry, you can calm them down by listening and resolving their issue before you give them some incentive to order from your brand.

Use Live Streaming to engage more customer

Live streaming is an effective way to generate genuine leads with social media. You can take an interview or share a live webinar with your customers. When you share the live link on your social media page, it will be easy for anyone and everyone to join your live streaming and become part of your brand.

You can also share your personal stories or how you do what you do. The stories that you share with the consumer will leave a powerful impact on them, and this might lead them to a landing page or in a customer’s buying cycle where they are tuned to make the purchase.

Seek Help from Social Media Influencers

In a research, it was revealed that 22% of the people of ages 18-34 made a large purchase after seeing an influencer endorsing the item.

Social media influencers are good for brands that are willing to expand their brand’s reach on social media. Influencers already have a good following which makes it easy for them to reach a brand’s target audience.

When you partner with the influencer, people might feel happy and safe to buy your product/service. You can send your products to influencers and ask them for a genuine review of the product.

You might engage the influencers on Twitter by messaging them or on Instagram by engaging them on posts.

Reach more people with Hashtags

Since the day Facebook decreased its organic reach, the only way to increase reach is by adding hashtags. While it is okay to use your hashtags, it is even better to use hashtags that people are already using in their business. This is an excellent way to build your followers so that you can then share content with them and collect more leads.

You can use an online tool like Hashtagify.me allow you to find out the reach of any particular hashtag. This will help you to use already popular tags.

Optimize Profiles & Pages

As they say that a brand is a complete personality. You must build and present your brand’s personality in a way that people can relate to it and learn to trust it.

When your profile will appear in the timeline of people, do you want to leave a lousy impression? I think not. It is your responsibility to optimize your social media profile and pages so that it will deliver the values that align with your business.

For instance, on your profile or social media page, add a link that will take visitors to a landing page. Once the visitors are on the landing page, they’re in the sales funnel cycle, and it will become somewhat easy to persuade them from there onwards.

When customers visit your social media page for the first time, they might ask what does this brand stand for? This is your opportunity to attract those customers. In the about us section of the Facebook page, add as much detail as you can about your business and how your business can help the customers solve their problems or complement their strengths.

Always Use an Optimistic Tone

When you read a comment or brand mention about your business, you might rush to clear the air. But before you do so, take an in-depth look at the following quote:

“We see our customers as guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” ~Jeff Bezos

Do you think that your reply is positive? Or the tone of your response sounds a little negative? As a brand, it is your responsibility to maintain a positive brand personality out there. All it takes is a single negative comment to destroy your brand’s reputation.

You need to use various tones on different platforms. For instance, a formal language might work on LinkedIn, but it will bore customers on Facebook. If your brand voice is lost, you can use social media channels to regain your lost reputation.

The Wrap-up

It doesn’t matter if you use social media or not. Your customers are already using social media to search, buy, and refer products to their friends. It is up to you to establish a powerful brand reputation in the digital world out there.

Don’t worry about what your competitors think about you; focus on building a positive, reliable, and persuasive reputation of your brand in the digital world and people will rush towards you to buy from you.

The post Best Practices for Social Media Lead Generation in 2020 appeared first on Branex Official Blog.