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Here’s How Instagram TV Can Become the Next Big Thing For Your Online Brand

When you are building a brand, you are building an audience. So, you want to be active on as many social media platforms as possible. You want to create a viable presence on Facebook, you want to be on Twitter, you want to be on LinkedIn, you want to be on YouTube and now IGTV (Instagram TV) is the new wave of enthusiasm, spreading like wildfire.

What is IGTV?

IGTV made its way into the digital world in the year 2018. It is a personality-powered video streaming platform that pops into your Instagram with favorable content every now and then. Every time something new happens in the world of Instagram, IGTV will make sure that you don’t miss it. Automatically, an icon will appear on the top left part of the Instagram header that will direct you to watch IGTV in real time.

Since its launch way back in 2010, the story of how Instagram started and became one of the fastest growing online communities around the world is indeed a marvel. Today, it boasts over a billion users. All the videos that you previously watched on Instagram would last a minute or so. However, with IGTV, you can now watch videos spanning hours. Such videos can vertically fit the screens of your mobile, giving you a traditional TV-watching experience on Instagram. And the best part is… you will watch completely new stuff instead of just going through the same run-of-the-mill content that your followers publish. Isn’t that just amazing?

After performing a decent amount of research, I went all the way through to discover what IGTV is all about. Whether you are a blogger, a brand executive, a social media executive or someone who’s active on Instagram, here are some important things that you need to learn about IGTV.

How Should You Use the IGTV App?

In Instagram app:

As discussed above, you can use the IGTV app from your Instagram account. To use the app, all you have to do is click on the small TV icon appearing on the top right corner of your Instagram home screen. It will allow you to explore videos posted by your followers, in addition to popular content posted by celebrities and famous personalities.

Further Read: 21 Awesome Ideas for Brands What to Post on Instagram

In case you want to upload a video of yourself, you will first have to create your own IGTV channel. You can create one by visiting the settings option for IGTV on your Instagram account. Once you have created the channel, you can upload videos by incorporating a title and description in it as well. You can also share the video on Facebook with just a click.

In IGTV app:

The other way of using the IGTV is through a separate app that is meant for IGTV only. You can have a similar experience with the IGTV app once you hit the IGTV button in the Instagram app; however, only this time, you will be accessing the IGTV through an entirely separate app.

The IGTV app has all the necessary features which you can access from your Instagram account. Plus, you can not only watch the videos posted by others, but also add your own following the exact same method as you would’ve when uploading video from the Instagram app.

How is IGTV Helpful for Influencers & Bloggers?

IGTV has gained significant fame among bloggers, influencers, video makers, content developers, brand executives, social media activists, SEO experts in Dubai and and many other places around the world. It’s because IGTV provides the liberty to most content creators so they can upload different videos such as webinars, explainers, tutorials and more in the form of long 10-minute videos. While most social media platforms offer you small 10-second video excerpts, with IGTV you will now be able to create Instagram video lengths spanning up to 10 minutes without interruptions.

IGTV provides a platform where you can upload videos for entertainment as well as educational purposes. It transforms into a channel which works along the lines of YouTube, but only this time, audiences can follow their favorite influencers and their lifestyles religiously. Professionals who are seeking to groom themselves will benefit greatly from IGTV. They can actually follow the lifestyles of others and relate to their daily happenings by watching these channels in real-time. Also, the seekers of brand influencing will have a multi-faceted support of creating a resonance for their products & services online.

All this and in many other ways, IGTV can help influencers and bloggers make the most of it.

Related Read: How Can You Get Verified on Instagram

Some Important Highlights that Brands should Know About IGTV

  • IGTV videos are full screen and vertical.
  • They vary from 15 seconds to 60 minutes.
  • Users can watch these videos from inside the Instagram app.
  • Videos play automatically when using the IGTV app.
  • Call to Actions can be created with a swipe up option.
  • IGTV give you options like “For You,” “Following” “Popular” “Continue Watching”
  • Creators have their own channels like YouTube and more.
  • Users can comment, like and share videos on IGTV.
  • You can upload videos with a maximum file size of 3.6 GB.
  • Video sizes of up to 9:16 minutes.
  • Only people who have accounts with large followings are allowed to upload hour long videos.
  • Videos have strong thumbnails.

How Can You Use it to Create Brand Awareness?

Helps You Build a Single Community

The IGTV app is going to help you cultivate a single community. It will allow your audience to immerse themselves completely in your project, so you can guide them and provide them with valuable additions.

IGTV will Personalize Video Experiences

It will provide your audience with a personalized video experience, where everything you do is to help them or address their problems vis-a-vis. It can help them see who or what you are through and through.

More Ways to Connect with People

It will introduce more ways for you to connect with people. No more will you rely on posts and images to communicate with your audience; you will now have videos to interact with them and share your story.

It Will Open More Doors to Cross-Promotion

Cross promotion will become as easy as copy/pasting the URL of your IGTV episode anywhere you like. You can also send the share link via emails to skyrocket the popularity of your channel.

The Secret Formula of IGTV Success

And here’s the secret to achieving mounting success with IGTV in your influencer’s journey: stay consistent. If you are watching a show and you love the episode, you feel intrigued to watch another one. You want the show to go on. Same is the case with your IGTV audience… If your audience is becoming riveted to your content, you need to make sure that the show must go on.

Ensure that you are consistent with posting videos on your IGTV channel. Win the loyalty of your audience and show your due contribution as part of the IGTV community.

Ashad Ubaid
Ashad Ubaid
Ashad Ubaid Ur Rehman is a Digital Content Producer at Branex. He has worked on several platforms. He has ample amount of experience in writing content on SaaS products, social media marketing, content marketing, technology & gadgets, online/offline gaming, affiliate marketing reviews, search engine optimization, productivity & leadership. He is a skilled and talented individual with all the perks of being a hallmark writer.

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