Just like peak traffic hours on the road, social media channels also have the best time to post on Facebook, Twitter, LinkedIn, Instagram, and Snapchat.
Today, social media is a key component of nearly every brand’s marketing strategy. However, with multiple accounts to manage and online platforms to navigate, marketers struggle to keep up with what’s working and what’s not. With so much information to monitor, how can you recognize the best times to post your content to achieve optimal engagement?
Here you need to have a proper understanding of the behaviour of your audience. And if you know, when your consumers are online that would help you big time to get the attention of people.
If I ask you, what is the success of a brand’s marketing campaign?
The answer always is the right campaign executed at the right time. Timing is everything in your marketing campaign. No matter how strong is the campaign, if performed at a time when there are low traffic times in the chosen marketing platform, your campaign will not get the desired eyeballs on your content.
There is a quote that clearly tells there are different rush hours and different audience behaviour for different channels in social media.
Related: 5 Simple Ways to Generate Effective Social Media Content
For a brand, it is important to know when to post on social media channels to gain maximum exposure.
You can either try and work out your own strategy, or you can take from the people around you.
No matter you’re starting a business right now, or already a well-established business, you need to learn how to do social media marketing for your business.
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Not just Entrepreneurs, small business owners, and even the biggest brands are using social media to generate traffic on their website.
But the real question is, what is the best time to post on Facebook, Twitter, Instagram, or Google+?
Well, every year research takes place and people argue on different timings. But sometimes one research does deliver some serious results.
Lucky for you, we are here to present the perfect timings to post on Twitter, Facebook, Instagram and Google+
Days: Thursday & Friday
Time: 1:00 – 3:00pm (EST)
The closer the weekend comes about the more people check out and check in to Facebook
Time: 3:00 – 4:00pm (EST)
This is mainly due to companies posting during this time and stirring interaction.
Time: 8:00 – 11:00pm (EST)
People have more time to sit back, relax, and pin.
Time: 12:00 – 6:00pm (EST)
Click-through rates are higher during weekdays and work hours.
You need to analyze your data and optimize your postings based on the above-mentioned time. Also, different industries have different customer avatars, keep that in mind while creating your social media post timings.
Seasons also affect your marketing campaign and the product you are marketing. If you are selling wool, you need to start campaigning just before the start of winters. DIY products can be sold most when your consumer is on holiday. Holiday marketing is best during the middle of the week when people are looking to get away from work.
Creating social media business accounts are not enough if you are not posting when your target audience is online. Be its educational content, inspiring photos or creative graphics your timing is everything for your social media marketing. Share your thoughts on what results have you seen while posting during different schedules?
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