Providing valuable content is an amazing way to create a bond with your customers. With content marketing fast becoming a benchmark of understanding the tone of a particular brand, it is advisable to work your way beyond the relationship management.
While it may take time and energy to produce quality content, the results are spectacular. If you have chosen the right marketing approach, it will always pay you back. Selling a product may be an easy task but keeping customers and having them come back to you, prefer it over the competitors and recommend your brand, is surely an achievement.
So you have great content, content marketing experts in place but there’s something still missing. The right tools to have you jumpstart your content marketing efforts. Here’s a list of 5 powerful tools and how they can upgrade your content marketing strategy.
Work hard a few times a week, or a month perhaps, with Buffer. It allows for easy scheduling of your posts for major social media channels including Facebook, Twitter and LinkedIn. Simply optimize them to be posted at the chosen times, sit back and relax. It is a way to streamline everything – from scheduling to getting the word out on the right time.
Say you’re going on Christmas holiday; schedule the posts beforehand with Buffer. Doing that will not let your customers not miss out that discount offer while you’re away. You may want to use Edgar as well; it does pretty much the same job.
If you are looking on a broader perspective with a little bit of everything in one place, ClearVoice can help you out. Consider it an ecosystem with content creation, content creators, branding and publishers all in one place.
As an organization, you can simply connect with influencers to help you throw in the big ideas or content creators to get things working. Content creators can also take advantage of this tool in making themselves a good name in the business.
If you are considering email marketing, MailChimp can really help you out in the very endeavor. It is perhaps the best email marketing platform available. Market your valuable content to email list easily with this, get new subscribers and keep the existing ones happy.
This is a tool that is often ignored. However, the power of this tool is beyond imaginable for it draws quick attention from the visitors. Create a deck of slides, make them presentable, add in a call-to-action and put it up on SlideShare. From university students, business owners, to potential customers, everybody likes exploring on this platform. Use it to your advantage while you still can.
This platform can be used for sending the most valuable content in the form of Press Release. It will be read by more than 30,000 journalists and around 2,50,000 opt-in news subscribers. Not to forget the 3 million visitors on a monthly basis. PRWeb.com is a giant when it comes to utilizing it for content marketing purposes.
The trick is to create content that is SEO optimized and make a catchy headline to draw attention. The rest is easy for this is quite a simple to use tool for creating a press release and monitoring its success.
If your content marketing strategies aren’t working out, give them a fix by bringing these tools in the picture. If the need be, a lot many people will be ready to work hard but the big achievement is to work smart and achieve the same results. Be the latter participant and let your business shine with these handy tools!