WhatsApp is the widely used messaging app, now serving as a marketing platform that has a 98% message open rate. Businesses are using WhatsApp for reaching their customer base directly on their mobile devices. With WhatsApp marketing, you can improve sales 5X more compared to email and SMS marketing. Marketers can use this messaging platform to provide excellent customer service via audio and video calls. Most importantly, many ecommerce businesses rely on WhatsApp as messages are end-to-end encrypted, leading to secure ecommerce payments.

If you haven’t leveraged WhatsApp marketing for your ecommerce business, now is the right time to promote your products and increase sales. Let’s discover the benefits of WhatsApp marketing for your ecommerce business and some effective strategies to try to maximize user engagement and ecommerce sales.

Table of Contents

Why Choose WhatsApp for Promoting Your Ecommerce Business?

WhatsApp Marketing Strategies for Ecommerce Businesses

• ·        Add a WhatsApp Button to Your Online Store
• ·        Add Special Promotions and Offers
• ·        Detailed Product Information
• ·        Personalized Product Recommendations
• ·        Collect Feedback and Reviews
• ·        Order Confirmation
• ·        Delivery Tracking
•   ·      Return and Refund
• ·        Easy Payment and Billing
• ·        Run WhatsApp Ads
• ·        Cross-selling and Upselling

Are You Ready to Integrate WhatsApp to Your Ecommerce Marketing Strategy?

Why Choose WhatsApp for Promoting Your Ecommerce Business?

Believe it or not, WhatsApp has now become the most effective marketing platform, especially for ecommerce brands to promote products to a wider audience. Since the platform is direct and highly secure, making it a number one choice for business communication. From sending promotional messages and personalized recommendations to providing customer support and order tracking, WhatsApp can be used for a number of reasons.  

·      Reach a Large and Engaged User Base

WhatsApp has more than 2 billion active users, making it the most popular messaging app in the world. It gives brands a great opportunity to reach a large and engaged audience. Marketers can craft compelling and creative messages and campaigns to a wider audience.

·        Increase User Engagement

Sending a WhatsApp message to your customers can increase user engagement. Thinking how? Basically, it is delivered directly to your customers’ phone. It makes WhatsApp a more personal and engaging channel compared to other marketing channels, such as email or social media.

·      Instant Customer Support

WhatsApp allows brands to interact with their customers in real time to provide the best possible customer support. You can answer their queries, provide instant support, guide them on how to place an online order, and resolve their issues quickly.

·      Secure and Reliable

WhatsApp can protect user’s privacy by using a highly secure method of end-to-end encryption. The highly secure approach ensures that no one else can read messages that you send to each other. It encourages secure payments and increases customer’s trust.

WhatsApp Marketing Strategies for Ecommerce Businesses 

Add a WhatsApp Button to Your Online Store

In this digital era, customers browse websites and Facebook pages to search their favorite products. You can direct your potential customers from your website and Facebook to WhatsApp chat and ask questions related to your products. It is always a great idea to embed a WhatsApp button on the page for customers encouraging customers to communicate with you directly. It will improve click-rate and allow you to communicate with your potential customers. WhatsApp allows you to add chatbots and live chat options to your website, so that customers can easily inquire about discount deals, promotions, place an order, track their orders, and ask any question.

Add Special Promotions and Offers

Ecommerce businesses can send WhatsApp messages to their opt-in customers to promote new products, special offers, and discounts. You can use WhatsApp Business Chat to notify your customers about your new products, upcoming sales, and share business updates. Product catalogs appear at the front of the WhatsApp chat, which will encourage customers to check them out.

Moreover, WhatsApp has introduced a broadcasting feature that allows marketers to send promotional messages to an unlimited number of people. Whether it’s a special discount on seasonal products or limited time offer on the newly launched product, you can share deals and discounts to your customers and convince them to explore further. With clickable CTA buttons, customers can initiate the conversation and purchase the products.

Detailed Product Information

WhatsApp is the best medium to share important features and qualities of your products with your customers. You can send images, videos, Gifs, and other details related to your products to your potential customers on WhatsApp. Users may show their interest in buying your product by checking catalogs images and other interesting information. By sharing product details and integrating clickable buttons, you can increase leads and conversions up to 3X times.

Collect Feedback and Reviews

If you are an ecommerce business owner, you can clearly understand how important it is to know what your potential customers say about your products. Collecting customer reviews and feedback through WhatsApp can help you in this regard.

For instance, WhatsApp allows you to send questionnaires and surveys to your customers. It makes it super easier for your customers to share their experience and any suggestions to improve their products’ quality. You can also create a dedicated landing page for displaying customers reviews on your website and social media platforms. It will encourage potential customers to get a better understanding of your products and make a well-informed decision about future purchases. In fact, it is the best strategy to build brand credibility, a positive brand image and customers’ trust.

Order Confirmation

It is one of the most effective WhatsApp ecommerce marketing strategies for your online store that can increase user engagement. Now, online businesses can share an order confirmation message with their customers and allow them to confirm or cancel their order. Furthermore, customers can easily access their order details and other details like shipping address, payment method, etc. With WhatsApp, you can share the shopping receipt in an image format. It will allow customers to stay on top of their bank transactions.

Delivery Tracking

Delivering an amazing customer experience is the ultimate goal of almost every ecommerce brand. Therefore, ecommerce marketers do their best to help customers place and track their orders. Thanks to WhatsApp, you can provide your customers with the exact status of their orders. You can send order updates to your customers so that they know their order is placed, shipped and about to arrive. Sending a WhatsApp message to confirm payment and give them delivery updates throughout the shipping process will improve the buyer journey and create a positive impact about your business.

Return and Refund

In an ecommerce world, order return has become a normal phenomenon. People return purchased products due to a number of reasons and request a refund. WhatsApp can make the process of return and refund easier and hassle free. Simply integrate a chatbot and your ecommerce marketing team can easily track the requests of return, exchange, or refund.

Cross-selling and Upselling

WhatsApp can be used for ecommerce upselling and cross selling. According to a survey conducted by Marketing Matric, selling products to existing customers is easier than new customers and chances of conversions is 60-70% is higher. Therefore, it is always a great idea to cross sell and upsell your products to your existing customers as it is more convenient and effective to convert your existing customers than new customers. Using WhatsApp marketing, you can send customized messages to your customers and encourage them to buy more products from your ecommerce store.

Send Automated Cart Reminders

WhatsApp is an amazing channel that allows you to send a cart recovery message to your customers so that they can get back on their cart and purchase the item. With the help of a WhatsApp chatbot, you can send automated gentle reminders to the cart abandoning customers.

Run WhatsApp Ads

Running WhatsApp ads is another result-driven ecommerce marketing strategy that can increase the customer engagement rate, generate leads and more sales. Ecommerce businesses can easily create ads that click to WhatsApp, from WhatsApp Business App (in the catalog section). Facebook Ads Manager and Instagram Ads manager also allow you to create ads that click to WhatsApp, create targeted campaigns, and choose WhatsApp as the placement option. Like Facebook and Instagram ads, you can choose from a variety of formats, such as images, videos, carousel ads. You

Easy Payment and Billing

With WhatsApp, ecommerce marketers can provide their customers to easily fulfill the payment process. Once the customer places an order, he can add the payment details and make payment by using the payment button. The chatbot integration will make it easier to share the payment link and redirect the customers to the payment platform.

Are You Ready to Integrate WhatsApp to Your Ecommerce Marketing Strategy?

Integrating WhatsApp to your ecommerce marketing strategy is one of the most sensible decisions that can help you earn more profit and sales. If done right, you can fulfill the ever-increasing demands of shoppers, manage customer conversations, offer customer service, and drive more conversions.

A digital marketing agency in Dubai can help you create a robust WhatsApp ecommerce marketing strategy for your online store. The team of professional marketers will guide you on how to use this popular messaging app for ecommerce marketing and make huge sales this year and beyond. 

The post WhatsApp Marketing for Your Ecommerce Business appeared first on Branex Official Blog.

Whether you need to create engaging ad copy for your marketing campaigns, improving customer targeting, creating personalized experiences, automating marketing tasks, or improving ROI, Ai tools can help you elevate your business performance.

Integrating Ai marketing tools into your business strategy is a worthwhile decision to increase business profitability. Many established brands and tech companies are making the most out of Ai tools and machine learning to achieve impressive results. In fact, Ai marketing tools can be a valuable asset for businesses of all sizes. They can help you improve your marketing results, save time, and build stronger relationships with your customers.

If you are one of those who haven’t implemented Ai marketing tools into your marketing strategy, now is the right time to leverage these tools. Here is a list of the best Ai marketing tools to boost your business in 2024.

How Ai Tools Can Benefit Your Business?

Ai tools can revolutionize the way businesses reach and engage with their customers, enabling more personalized, efficient, and data-driven marketing strategies. Ai can help your business in a number of ways, including:

• Increased website traffic: Ai tools can help you increase traffic to your website by optimizing your website for search engines and creating engaging content that attracts visitors.
• More leads: Ai tools can help you generate more leads by automating your lead generation process and identifying potential customers who are interested in your products or services.
• Higher conversion rates: Ai tools can help you increase your conversion rates by creating personalized marketing experiences that are tailored to the needs of your target audience.
• Improved customer satisfaction: Ai tools can help you improve customer satisfaction by providing personalized customer service and resolving customer issues quickly and efficiently.
• Improved customer targeting: Ai tools can help you target your marketing campaigns more effectively by analyzing customer data and behavior. This can help you reach the right people with the right message, which can lead to increased conversions and sales.
• Personalized marketing: Ai tools can help you create personalized marketing experiences for your customers. This can be done by delivering personalized content, offers, and recommendations based on each customer’s individual interests and needs. Personalized marketing can help you build stronger relationships with your customers and encourage them to do business with you again in the future.
• Automated marketing tasks: Ai tools can automate many of the time-consuming tasks involved in marketing, such as email marketing, social media marketing, and lead generation. This can free up your time so that you can focus on other aspects of your business, such as product development and customer service.
• Improved marketing ROI: Ai tools can help you improve the return on investment (ROI) of your marketing campaigns. This can be done by helping you target your campaigns more effectively, create personalized marketing experiences, and automate marketing tasks.

The Best Ai Marketing Tools for Your Business

1.        MarketMuse

2.        ChatGPT

3.        SEMRush

4.        Pro Rank Tracker

5.        Seventh Sense

6.        Pictory

7.        Zapier

8.        Browse AI

9.        Full Story

10.   Personalized by Human

1. MarketMuse

Source:MarketMuse

Market Muse is an Ai content planning and optimization tool that can help you improve your website’s content for search engines. From improving content quality to efficient content planning, keyword research, competitor analysis and monitoring your content performance, MarketMuse can help you improve your overall content strategy.

It empowers content creators and marketers to produce high-quality, data-driven content that drives organic traffic and engages their target audience. It helps you stay ahead of your competitors, improve search engine rankings, and ultimately achieve your content marketing goals.

The AI-powered content intelligence platform provides valuable insights and recommendations for content creation and optimization, so that you can plan your content strategy accordingly. With the help of MarketMuse, you can perform following tasks:

·         Content strategy optimization

·         Improved content quality

·         Keyword research and optimization

·         Efficient content planning

·         Content performance tracking

·         Competitive analysis

The tool analyzes your existing content and compares it to top-ranking content in search engine results. You will discover content gaps, topics to cover, and relevant keywords to optimize your content strategy. It uses natural language processing to analyze your website and identify areas where you can improve your keyword usage, grammar, and readability.

2. ChatGPT

ChatGPT is an amazing AI-based tool for businesses of all types and sizes. The powerful AI-powered tool can be used to improve customer service, content creation, lead generation process, email marketing, and social media management. In fact, it can improve the overall efficiency for small and midsize businesses.

Here are some of the benefits of using ChatGPT:

·         Generate accurate and consistent content

·         Deliver personalized content

·         Providing personalized customer service

·         Increased customer engagement

·         Improved content creation

·         Automating tasks

ChatGPT can generate ideas, suggest solutions, and assist in the brainstorming process. It can provide creative prompts and alternate perspectives, helping users overcome creative blocks or explore new possibilities. It can help you create engaging ad copy for your marketing campaigns, persuasive email subject lines, blog posts, and social media captions. This can help you to save time and create high-quality content that resonates with your audience.

ChatGPT is a powerful AI-powered tool that can generate accurate and consistent content. This can help you to improve your credibility and build trust with your audience.

3.  Semrush

Source: Semrush

Semrush is a comprehensive digital marketing toolset that offers a range of features to optimize online visibility and drive better results. It has a powerful toolset that empowers digital marketers to optimize their strategies, improve online visibility, and achieve better results. Its comprehensive features and insights make it a valuable asset for businesses of all sizes looking to enhance their digital marketing efforts.

A comprehensive SEO platform that includes AI-powered tools for keyword research, competitor analysis, and website optimization. It’s a powerful tool that can help you improve your website’s search engine ranking and drive more traffic to your site. SEMrush can help you perform following tasks:

·         Competitive Analysis

·         Keyword Research

·         SEO Optimization

·         PPC Advertising Insights

·         Content Marketing Analysis

·         Social Media Management

·         Reporting and Analytics

Semrush allows you to analyze your competitors’ digital marketing strategies, including their organic and paid search tactics, backlink profiles, and content strategies. This enables you to gain insights into their strengths and weaknesses, helping you refine your own marketing efforts.

Semrush provides robust keyword research capabilities, allowing you to discover relevant keywords for your industry or niche. You can identify high-volume keywords, assess their competitiveness, and uncover long-tail keyword opportunities. This helps you optimize your content and improve your search engine rankings.

With Semrush, you can conduct comprehensive SEO audits of your website to identify technical issues, on-page optimizations, and backlink opportunities. It provides actionable recommendations to improve your website’s performance in search engine results and increase organic traffic.

4.  Pro Rank Tracker

Source: Pro Rank Tracker

Pro Rank Tracker is an AI-powered SEO tool that can help you track your website’s rankings in Google and other search engines. It uses machine learning to analyze your website’s performance and identify opportunities to improve your rankings. Pro Rank Tracker is a powerful and affordable SEO ranking tracking tool that offers a wide range of benefits for small businesses, SEO agencies and marketing companies.  

The tool offers a wide range of benefits for businesses of all sizes:

·         Track your website’s progress

·         Track your website’s rankings in Google, Bing, and Yahoo

·         Designed specifically for SEO agencies

·         Variety of pricing plans to fit any budget

·         Track your competitors’ rankings

·         Discover new keywords

·         Identify and fix any issues on your website

·         Track your website’s rankings in local search results

Pro Rank Tracker uses a state-of-the-art algorithm to track your website’s rankings and provide information about your website’s performance in search engines. Pro Rank Tracker provides detailed reports on your website’s rankings, traffic, and other important metrics. These reports can help you track your progress, identify areas for improvement, and make informed decisions about your SEO strategy.

5.  Seventh Sense

Source: Seventh Sense

Seventh Sense is an AI-powered email marketing tool that leverages artificial intelligence and predictive analytics to optimize the timing and delivery of your email campaigns. With the help of this email marketing tool, marketers can better engage with their audience and ensure email deliverability. Seventh Sense works best with HubSpot and Marketo.

Some benefits of using Seventh Sense includes:

·         Increased email engagement

·         Monitors email deliverability

·         Maintaining healthy email sender reputation

·         Automates the process of scheduling and sending emails

·         Data-Driven Decision Making

·         Enhanced Audience Segmentation

·         A/B testing

By analyzing historical data and individual email behavior, the tool predicts the best time to send an email to maximize open rates, click-through rates, and overall engagement. By providing insights and recommendations, the tool helps you maintain a healthy email sender reputation, ensuring your emails reach the intended recipients’ inboxes.

The tool provides analytics and reporting on email performance, including open rates, click-through rates, and engagement metrics. With this data, you can make informed decisions about your email marketing strategy, such as adjusting the timing of your sends, optimizing subject lines, or refining your content based on what resonates best with your audience. All in all, Seventh Sense can help you refine your email marketing strategy and drive better results for your email campaigns.

6.  Pictory

Source: Pictory

Pictory is an AI-based video creation tool that can create short, engaging, and shareable video content. Just provide it with a long form content and you will quickly get branded videos. Whether you are a YouTube creator, social media agency, digital marketer, blogger, course creator or coach, Pictory is an amazing video creation tool for creating engaging, corporate videos.

Integrating Pictory into your marketing strategy will provide you with following benefits:

·         Create short branded videos from blog posts

·         Add stock footage, music, and voice overs to videos

·         Boost SEO rankings by creating high conversion video

·         Add captions to your videos

·         Create video highlights

·         Auto summarize long videos

·         Video editing using text

·         Create videos from script

The complete video marketing toolkit is easy to use and allows you to create videos to grow your audience, drive engagement and build your brand.

7.  Zapier

Source: Zapier

Zapier is an AI-based automation tool that can automate marketing tasks, promote efficiency, and save time. The tool can easily connect to different apps, making it easier for you to complete your marketing, sales, and IT tasks. Whether you are an entrepreneur, enterprise leader, social media manager or marketer, Zapier can help you get more tasks done with more focus.

It offers a wide range of benefits for individuals and businesses. Here are some benefits of using Zapier:

·         Automate repetitive tasks

·         Saves time and reduces manual work

·         Create seamless workflows by integrating different apps

·         Helps boost productivity

·         Minimizes the risk of data inconsistencies and error

·         Cost savings and enable collaboration

With Zapier, you can create seamless workflows by integrating different apps and services. It facilitates the exchange of data between apps, enabling you to streamline processes and ensure data consistency across multiple platforms. This improves efficiency and productivity in your day-to-day operations.

Zapier offers integrations with over 5,000 apps, ranging from productivity tools to CRMs, marketing platforms, project management systems, and more. With Zapier, you can reduce human error by automating the transfer of data between apps. This minimizes the risk of data inconsistencies, duplicate entries, and other mistakes that can arise from manual processes.

8.  Browse AI

Source: Browse AI

Browse Ai is an amazing tool for business owners and marketers, allowing them to extract and monitor data from any website. The powerful tool can extract data from any specific website, so that you can easily analyze your competitors’ websites, identify the latest trends and pricing strategies. Browse Ai allows you to train a robot and you can use them for monitoring information on websites and get notified for any changes.

The benefits of using Browse Ai includes:

·         Data extraction

·         Data monitoring

·         Prebuilt robot setup available

·         Zero maintenance

·         No technical skills or coding required

·         Pagination and scroll handling

Browse Ai can be used to monitor product details, job postings, company information, and any other information that can be downloaded as a spreadsheet. It doesn’t require any coding and integrates with more than 5,000 apps to automate the workflow.

9.  Full Story

Source: Full Story

Full Story is an Ai Digital Experience Intelligence (DXI) platform, especially designed for creating memorable digital experiences. The proprietary auto capture technology of Full Story allows you to monitor issues of your website, mobile app, or software platform. It is a great tool for your mobile app development company as it can identify areas where users are struggling with and suggests opportunities for improvement. With Full Story, you can clearly see how users are navigating your website or mobile app, which will help you to optimize the digital experience.

Some benefits of using Full Story include:

·         Capture user interaction with privacy

·         Access data with simple snippet code

·         Identify the reason behind website or mobile app issues

·         Give suggestions to optimize your digital experience

·         Get qualitative session insights

·         Session replays and heatmaps

Full Story enables marketers to access complete digital experience data and help you visualize common paths users take through your website or mobile app. This way you can identify hidden friction points to optimize your website or mobile app to create a seamless user experience.

10.  Personalize by Human

Source: Personalize

Personalize is an AI-powered personalization platform that can help you create personalized experiences for your website visitors. The tool lets you keep up with the customer interests and identify the product and service users are more interested in. It uses machine learning algorithms to analyze your website visitors’ behavior and interests and deliver personalized content, offers, and recommendations.

·         Increase marketing campaign response rate

·         Gain product insights to optimize marketing and sales strategy

·         Personalize your email marketing campaigns

·         Seamlessly integrate into your business

·         Send perfectly timed marketing messages

It is the best marketing tool for established enterprises with multiple services and ecommerce business with a myriad of products. It allows you to send personalized emails based on the real-time insights, create segments and personalized messages to increase response rate.

To Sum All Things Up

If you’re looking for some effective ways to improve your marketing campaigns, Ai marketing tools are a great option. These are just a few of the many Ai marketing tools available. The best tool for you will depend on your specific needs, budget, and integration capabilities. Experiment with these Ai marketing tools and figure out which marketing tool is the right for your business and fulfill your marketing needs.

The post 10 Best Ai Tools to Boost Your Business 2024 appeared first on Branex Official Blog.

Running a business in UAE is a sensible approach for many entrepreneurs all around the globe as it allows them to sell different kinds of products and services. It has a business-friendly environment and diverse economy. The city has made significant investments in infrastructure, tourism, technology, and other sectors, which has led to a thriving and diversified economy.

It has world-class infrastructure, including modern airports, seaports, roads, and telecommunications systems. This makes it easy for businesses to operate and access global markets. In short, Dubai is an attractive location for businesses looking to expand and grow their operations.

Many expats are starting businesses in Dubai and making the most out of profitable opportunities. You can also take the initiative and run a successful business in Dubai. Here are 10 successful business ideas in Dubai, UAE:

1.  Start an Ecommerce Business

With a high rate of internet and smartphone usage, starting an ecommerce business is one of the lucrative business ideas in Dubai. Online shopping is becoming increasingly popular, and there is a growing demand for products and services that can be purchased online.

Starting an ecommerce business in Dubai can be a lucrative venture due to the city’s rapidly growing economy, and most importantly, it doesn’t require a gid investment. According to Statista, the UAE ecommerce market is experiencing a significant growth and the revenue is expected to reach US$11.78bn in 2023.

Starting an ecommerce Dubai business can be a complex process, but with careful planning and preparation, it can be a rewarding venture. Consider seeking professional advice and guidance to ensure that you meet all legal requirements and set up your business for success.

Read more about how to establish a company in Dubai

2.  Real Estate Business

The real estate industry in Dubai is thriving, with a growing number of expatriates and businesses relocating to the city. There is a high demand for residential and commercial properties, as well as property management and investment services. The investor friendly environment and flexible economic policies for foreign direct investments have increased the buying and selling of properties.

Dubai’s booming real estate market offers ample opportunities for entrepreneurs looking to start a real estate business. The tax-free residential property for locals and VAT free for investors has made it the most in-demand business to start in Dubai.

If you want to become a real estate agent in Dubai with 100% foreign ownership, conduct market research to identify the demand for different types of real estate properties in Dubai, as well as the competition and regulatory requirements.

3.  Healthcare Services

With a growing population and an increasing focus on health and wellness, there is a strong demand for healthcare services in Dubai. The high standard of living and advanced healthcare infrastructure offers a number of profitable healthcare business opportunities such as medical facilities, wellness centers, and pharmaceuticals, clinic, hospital, diagnostic center, or home healthcare service.

Starting a healthcare business in Dubai can be a promising opportunity, all you need is to identify the type of healthcare business you want to start. Recruit a team of healthcare professionals, such as doctors, nurses, and administrators, who have the necessary expertise and experience to help you succeed.

4. Construction and Engineering

According to recent statistics, the UAE construction market size is projected to reach USD 133.53 billion by 2026. The growth and stability show that starting a construction company is a successful business idea in Dubai. The UAE construction market offers business opportunities in a myriad of sectors such as residential construction, commercial construction, industrial construction, and energy and utilities– to name a few.

With a growing number of construction sectors in the city, there is a high demand for construction and engineering services. Starting a construction business in Dubai, UAE, offers amazing growth opportunities if you have expertise in the industry. There are many profitable business opportunities available for engineers and other professionals in the construction and building sectors.

5. Restaurant Business

Dubai has a diverse and growing population, which has led to a booming food and beverage industry. Starting a food and beverage business in Dubai can be a profitable opportunity, given the city’s diverse and cosmopolitan population and the popularity of dining out.

There is a strong demand for international cuisine, as well as local and traditional dishes. A restaurant that offers cuisine of multiple cultures has a high probability of success. The city is welcoming cafes, five-star restaurants, food trucks and other dining options to serve its customers. Dubai has a history of hosting the world’s grand Food and Beverages trade exhibition, annual GulFood Festival in 2018.

Every year, the Dubai Food Festival gives restaurants, chefs, cafes, and food businesses a great opportunity to showcase the city’s burgeoning culinary scene. Before starting a restaurant business in Dubai, it is advised to determine the type of food and beverage business you want to start. There are a number of options to consider, such as a fast-food restaurant, cafe, bakery, catering service, ethnic cuisine restaurant, or food truck. Conduct market research to identify the demand for your cuisine, the competition, and regulatory requirements.

6. Tourism and Hospitality

It’s no secret that Dubai is one of the top tourist destinations in the world. Every year, millions of multinational tourists come to their favorite destination to see different attractions. The government is also taking different initiatives for the development of the Dubai tourism industry. In fact, the travel and tourism industry is the contributing sector of the economy. The tourism industry is estimated to contribute 20.9 billion dollars to UAE’s GDP in 2026.

There is a growing demand for high-quality tourism and hospitality services, including hotels, restaurants, tour operators, and travel agencies. So, it is a worthwhile idea to start your tourism and travel agency in Dubai. Starting a tourism and hospitality business in Dubai can be a lucrative opportunity, considering the city’s position as a global tourist destination.

7. Education and Training

Education is highly valued in Dubai, and there is a growing demand for high-quality schools, universities, and training programs. This includes both traditional academic programs, vocational training schools, and tutoring services. Entrepreneurs and professionals can start an education business in Dubai as it has become the in-demand business market. If you have expertise in teaching, counseling and administration, you can easily set up a small educational setup and earn profit in this growing sector.

8. IT Solutions

Dubai is a hub for innovation and technology, with a strong focus on developing cutting-edge solutions. There is a growing demand for technology services, including software development, IT consulting, and cybersecurity. The IT sector in Dubai is experiencing significant growth and it is the best time for technology professionals, software engineers and developers to set up an IT company in Dubai and offer digital solutions.

With the growing demand for digitalization and the government’s emphasis on promoting innovation and technology, IT solutions has become one of the successful business ideas to start in Dubai, UAE. No matter which type of digital solutions you offer, a professional mobile app development company can help you build a robust mobile app for your IT business.

9. Retail Business

Dubai is home to some of the world’s largest shopping malls, and there is a strong demand for retail businesses. This includes both brick-and-mortar stores and e-commerce platforms. The shopping and retail industry allows you to set up a business in electronics, apparel, food, pharmaceutical, medical, furniture, and lifestyle – to name a few.

The retail industry in Dubai is incessantly growing and projected to reach $7.5 billion by the end of 2025. Setting up a retail business in Dubai is an equally profitable opportunity for locals, investors, and the expat community. The retail market of Dubai is packed with a myriad of business opportunities, making it a shopping hub for worldwide visitors. UAE has the most desirable marketplaces available for retailers and offer exciting growth opportunities in nearly all sectors.

10. Transportation and Logistics

Dubai is a major transportation hub, with a growing demand for transportation and logistics services. This includes shipping, air freight, and land transportation. Dubai’s transportation sector is growing rapidly, driven by the city’s position as a global trade hub. This presents significant opportunities for businesses to expand and grow their operations.

Dubai has a well-developed transportation infrastructure, including a modern road network, railways, airports, and ports. This provides transport businesses with multiple options for moving goods and people, allowing them to choose the most efficient and cost-effective transportation mode. This also provides transport businesses with a stable and favorable environment to operate in.

From providing shuttle services to tour packages, and other transportation services to tourists, there are a number of business opportunities available in the transport and logistics sector.

Final Words

These are just a few examples of successful business ideas in Dubai, UAE. The city has a diverse and dynamic economy, and there are many opportunities for entrepreneurs and investors to start and grow successful businesses. If you want to start a new business, consider the above listed successful business ideas, and launch your dream venture in Dubai, UAE.  

The post Top 10 Successful Business Ideas in Dubai, UAE appeared first on Branex Official Blog.

Whether you are a small business owner or running an established company, having a strong sales process is critical for your growth, success, and financial stability. With effective sales processes and lead generation strategies, companies can close more sales and grow their business.

Accelerating the sales process in 2024 is a challenge for many marketers and entrepreneurs. However, there are many effective strategies that you can follow to make your business more profitable and generate more sales.

Let’s get started.

Table of Contents

1.            Identify your Sales Goals

2.            Focus on Your Value Proposition

3.            Add Videos to Landing Pages

4.            Add Product Images

5.            Implement Live Chat

6.            Improve Website User Experience

7.            Deploy chatbots

8.            Run Paid Advertising Campaigns

9.            Offer Free Trials

10.        Provide Social Proof

11.        Use Sales Tools

1.       Identify your Sales Goals

Whether you are an established business entity or a startup, setting clear sales goals is important to accelerate sales in 2024. Having realistic goals encourage your sales team to struggle hard to meet the desired target. Determining sales goals will ensure that your team is on the same page. Make sure to set your sales targets for each stage of the business. Before setting sales goals, it is advised to follow these steps:

·         Perform In-Depth Market Research

·         Identify the customers’ pain points, needs and interests

·         Create buyer personas

·         Create an effective marketing strategy

2.       Focus on Your Value Proposition

A value proposition is a short statement that clearly communicates the benefits your products or services offer. It explains what your brand does better than your competitors and why buyers should purchase your products or services. Your brand message should be clear and consistent so that your potential customers find a reason to buy from you.

If you focus on creating a compelling value proposition, you can improve your conversion rate and strengthen your marketing strategy. It is important to learn how to present the value your business delivers. When creating a value proposition, keep these points in mind:

·         Targets the specific benefits your business offers

·         How your products help solve customers’ problems

·         How it sets your brand apart from others

3.       Add Videos to Landing Pages

Adding videos to your landing pages is one of the best sales strategies that can generate more leads and drive more sales. According to statistics, incorporating videos into your website landing pages can increase conversion rate by 86%. Another study suggests that marketers who incorporate videos into their digital marketing campaigns experience 34% higher conversion rate.

Basically, the goal of incorporating videos into your website is to get your message across and persuade the audience to make a desired decision. If your primary goal is to increase sales, educate your potential customers and build brand credibility, start incorporating videos into your landing pages.

A survey suggests that 87% of marketers believe that video marketing has helped them boost sales while 89% of consumers said that they are fully convinced to buy a product after watching a video. It is advised to include videos to your landing pages to accelerate online sales significantly.

4.       Add Product Images

In this online shopping world, it is important to add high-quality, compelling product images to your website. Product images play a great role in convincing your potential customers to take a desired action. According to statistics, 90% of information sent to the brain is visual. Adding product images can help you generate more inbound sales.

Ecommerce marketers are advised to use high quality product images to sell your products. It grabs potential customers’ attention and convinces them that your product is worth buying, which will increase conversions and sales.

Remember, high resolution images easily grab the attention of visitors. Using 360-degree images on your website will allow customers to visualize every single detail of the product. Showing images of real people using your products is a great idea as it helps them make more informed buying decisions.   

5.       Implement Live Chat

Believe it or not, live chat is one of the most important sales and lead generation tools. It acts as an important sales strategy that convinces more and more shoppers to visit your website via live chat. A survey suggests that 94% of customers were satisfied with the live chat experience.

Many businesses find live chat a helpful option to instantly answer questions to drive more leads and close more sales. 82% of customers said they had made a purchase decision after interacting with getting real-time sales assistance. 92% of customers who used live chat on a website are satisfied with the experience.

Implementing live chat to your website is a worthwhile decision as it provides multiple benefits, including:

·         Instant access to customer support representative before buying

·         Improve response time of website visitors

·         Shortened sales process by instantly replying to customer queries

·         Increase website conversion rate

·         Offer real-time sales assistance

·         Guide customers to take a well-informed purchase decision

·         Improve ROI

6.       Improve Website User Experience

There is no denying the fact that a great website that functions well and looks good can offer a great user experience. Designing a great website requires technical knowledge and a deeper understanding of your target audience. If designed well, a great website design can act as a powerful sales generating tool. Marketers are advised to contact a professional web design agency and focus on designing a website that offers a great user experience.

A fully functional website includes the following components:

·         Well placed CTAs

·         Use beautiful images

·         Use compelling headings

·         Use white space

·         Create a mobile friendly version of your website

·         Optimize your website for page speed

·         Identify the 404 error pages

A website that includes all these components can create an amazing user experience and eventually generate more online sales. 

7.       Deploy chatbots

Today, more and more businesses and industry leaders are deploying AI-powered chatbots to offer excellent customer support and boost sales. According to the Accenture report, more than 56% of tech companies believe that conversational bots are driving technological disruption in the business world and 43% companies report that their competitors have already implemented the chatbot technology.

Implementing chatbot into your business strategy is a great idea as it can make your business available 24/7.  Customers can get instant replies to their queries on multiple digital platforms, helping them to make purchase decisions. Chatbots can explain the benefits of the products and services which will increase the chances of generating more sales.

Furthermore, chatbots can automate the sales cycle by automatically engaging customers on your website. For instance, they engage with customers, FAQs, conduct customer surveys and offer useful insight to improve the sales process.

8.       Run Paid Advertising Campaigns

Believe it or not, paid marketing is one of the most effective ways to increase your brand identity and promote your offerings. In fact, many marketers have made paid advertising an integral part of the marketing strategy. Now, more and more brands are investing in digital advertising campaigns to reach their customers and attract them to the marketing funnel.

With paid marketing campaigns, you can target specific audiences to attract your products. Having a strong advertising strategy can significantly boost your business sales, increase brand awareness, and drive more leads. 

There are different types of paid advertising campaigns, you can try to fulfill your conversion and sales goals.

·         Paid search

·         Social media advertising

·         Banner ads

·         Native ads

Experiment with different campaigns to understand which type of messages and campaigns resonate with potential customers.  

In addition, digital marketers can experiment with different sales promotion ideas to run their paid marketing campaigns and check which works best. Some creative ideas for your paid marketing campaigns include:

·         Seasonal discount on your products and services

·         Flash sale

·         Sales promotions with a countdown timer

·         Offer free samples

·         Buy one get one offer free sales offer

·         Offer incentive in your sales offers

·         Offer exclusive discounts for specific customers

·         Run a social media contest

·         Offer Loyalty programs

·         Offer vouchers for sales promotion

9.       Offer Free Trials

Free trials are a traditional way of marketing your products that entice more and more users to become your customers after the trial period ends. In this digital world, offering free trials can be a great way to increase sales by allowing potential customers to try out your digital product or service before committing to a purchase. Whether you are offering online courses, magazine subscriptions, online games, ebooks, or mobile apps, offering a free trial option can strengthen your chances of converting leads into paying customers.  

A free trial can act as an excellent sales strategy if your customers experience the full value of your product or service during the trial period. After the free trial has ended, follow up with customers to see if they have any questions or concerns. This can also be an opportunity to remind them of the benefits of your product or service. 

Make sure that the process of converting from a free trial to a paying customer is as easy and streamlined as possible. This will reduce friction and increase the likelihood of a conversion. Offering free trials can be a powerful way to increase sales, but it’s important to approach it strategically and with a focus on providing value to potential customers.

10.   Provide Social Proof

Social proof is a powerful tool that can be used to increase sales by providing evidence that your product or service is trusted, reliable, and popular. It is a psychological phenomenon that persuades people to give products a try and make a purchase decision. Marketing and sales professionals use other customers’ images and videos to influence their potential leads and boost sales for their company.

According to recent statistics, nine out of ten customers read online reviews before making a final purchase. A survey suggests that 93% of shoppers said that online reviews have a significant impact on their buying decisions.   

If you have a large following on social media, use it to your advantage. Highlight the number of followers you have on your website and in your marketing materials. People are more likely to trust and purchase from businesses with a large social media following.

Reach out to your satisfied customers and ask if they would be willing to provide a testimonial about their positive experience with your product or service. Display these testimonials prominently on your website, in your email marketing campaigns, and in other marketing materials.

Collaborate with social media influencers or industry experts to promote your product or service. People are more likely to trust the opinions of influencers they follow, and their endorsement can help increase your sales.

11.   Use Sales Tools

Using sales tools is a great idea that can help businesses to close more leads and generate more profits. Fortunately, there are many sales tools available that help marketers and sales professionals to streamline many marketing and sales processes. Using sales tools strategically can help you manage your business processes easily.

Here is a list of the best sales tools that you can use to maximize your revenue potential.

·         HubSpot

·         SalesLoft

·         LinkedIn Sales Solutions

·         Marketo

·         RocketReach

·         LeadLeaper

·         ZoomInfo

·         Salesforce

·         RollWorks

·         Outreach

·         Catalyst

·         Crunchbase

To Sum All Things Up

It’s the right time to experiment with these sales strategies to help your marketing and sales team perform at their best. Implementing these effective methods and tools into your sales strategy can help you attract more users and improve your sales performance in 2024. 

The post How to Accelerate Sales in 2024? appeared first on Branex Official Blog.

Choosing a Company Name in the UAE Market

Are you operating in a multicultural jurisdiction where you may have to interact with people who are actively engaging with each other using multiple languages? If you’re living & operating in the UAE market, here’s how to choose a business name in UAE that will make your business a success.

The Game of Acronyms

One of the initial steps you need to take when setting up your business in the UAE is to choose the right trade name for your business. But while you’re picking out one, make sure to pay attention to different constraints. Firstly, when you’re launching a business in the UAE market, you are not allowed to formulate a name that is simply based on just the acronyms.

The only condition where you’re allowed to use an acronym is when you already have a globally recognized brand under that acronym. For instance, HSBC is a globally recognized brand and if they want to open up a brand in the UAE market, they are allowed to use that acronym. The law is strict about names, and according to UAE, all the branches and representing offices of the same business operating in UAE are required to use the same acronym.

Hence, when you’re launching a business in UAE and planning to use acronyms, you will be required to have a proper name that complements the acronym before proceeding forward.

Find the Meaning of your Trade Name in Arabic

One of the most important things you need to pay close attention to is what does your chosen Trade name translates into Arabic. After all, when you’re choosing a name in the Arab market, you need to make sure that your chosen brand name does not sound offensive or closely relate to an Arabic word which holds an offensive or vulgar meaning.

When choosing a trading name, make sure that you choose one which conveys the right message to your Arab audience. Because if it doesn’t, it will get rejected by the Trade Association, and in case it does get approved, there’s a high chance that people will feel offended and may discourage your brand. Arabs are very cultural people and keep the culture in high regard.

Make sure to respect the Arab culture, especially when you’re choosing a brand name.

Reference to Business Activity

One more requirement of choosing a business name in the UAE market is to find a name that provides a reference to at least one of your business activities. The name which you choose for your business should reflect the type of work which you’re doing.

This particular condition becomes a little difficult to achieve especially for businesses that are making foreign investments. Here’s something that is not quite popularly required in different other parts of the world such as Australia, Canada, the USA, or the UK, but it is a mandatory rule to follow in UAE. So buckle up, if you’re planning to launch a brand in the UAE market.

Check URL Availability

We live in a day and age where everything we do is digitalized. So before you proceed ahead, check for the URL availability of your business. Now, all the .com names are pretty much taken. If you can’t find a name in the .com section on NameCheap or GoDaddy, then you can always go for the .ae version.

Using Premium Words May Cost You

When you’re registering your business with the Trade Association of UAE, there are certain premium words, which can cost you an additional premium charge. For example, if your business has words such as “The Middle East,” “Global,” or “International,” then you will have to pay an additional fee.

Make Sure You Have Alternatives

When planning for a brand name for launching your business in the UAE market, make sure that you have several alternatives prepared beforehand. There’s a high chance that when you come up with something, it might already be taken. What if you choose a business name and it gets rejected during the application process? When such situations arise, you should always keep a backup.

Because let’s face it, knowing that you don’t have any backups prepared, you can often end up choosing a name in haste that does not optimally fit correctly with your brand.

Lastly, Make Sure Your Business is Easy to Spell

If you want to make sure your business grows, then you need to make sure it has a simple and memorable name. If your name doesn’t have clarity or is quite the tongue twister, people won’t easily remember it. The next time somebody asks them about your business, their only response will be,

“The one with the complicated name, which I can’t remember.” so yeah! You don’t want that to happen.

Easy names with perfect clarity are somewhat favored not only by humans but also by Google Search.

How to Name Your Company in the UAE Market?

When it comes to choosing a trading name for your business in the UAE market,

• Pick something that doesn’t sound offensive in Arabic.
• Don’t use acronyms.
• Make sure it is concise, clear, and memorable.
• It relates to your business.
• It can be turned into a business URL (optional).

Company formation in Dubai can be quite overwhelming. But if you are connected with the right people, you can easily establish any business without facing any discrepancies. However, if you plan on creating a website for your established business or you want to find out the benefits of getting a website in UAE, our web design and development agency is more than willing to assist you.

We are an established web design company in Dubai helping brands worldwide.

The post How to Choose a Catchy Business Name to Make a Grand Entry in the UAE? appeared first on Branex Official Blog.

Moreover, The Free trade zones, which approximate around 40, has also become a driving force to increase foreign investments by offering 100% ownership to foreign individuals setting up businesses.

In short, UAE is a hub for business growth and development. But at the same time, it has its fair share of business problems. If you are planning to set up your business entity in the UAE market, here are some business challenges you may have to face when doing business within the state.

UAE Organization Ownership

If you’re planning to start your own company in the UAE market, under LLC (Limited Liability Company), you will require a local sponsor to come in collaboration with you. It means that you will be compelled to create a contract with a UAE national who owns 51% of the ownership of the partnership program. While a small scale or medium-sized business might agree with these facts & figures, a fully established organization or an enterprise might find this proposition very unsuitable.

It’s why UAE has now established Free Trade Zones, allowing enterprise-level organizations to perform businesses with a complete 100% ownership of their respective businesses. There are almost 40 zones across the UAE that fall under the category of the Free Trade Zone.

Finding a Local Sponsor for Business

Just as much as convincing yourself the fact that you have to pay extra dirhams to a local sponsor is difficult to digest, so is the fact that searching up a local sponsor is equally challenging. The UAE market is very versatile and many different individuals can sponsor you but finding the trustworthy one can be a bit challenging. When searching up a local sponsor as an investor, you may have to check if they already have a pre-established business in the UAE market.

You need to find a local sponsor who can provide you maximum liberty in doing business worldwide. At the same time, you want your sponsor to allow you to deal with businesses on your terms.

Finding such a sponsor to discuss your business problems and solutions can be a challenging task.

The Implications of VAT (Value Added Tax)

As per January 2018, UAE has introduced 5% value-added tax throughout the Gulf Cooperation Council (GCC). Here’s a tax return applied to almost every goods and service except for the essential edible items, healthcare products,, and education. Among the current business problems of 2020, finding and registering your business for VAT can prove a bit of a challenge.

Finding the right channels to register for the value-added tax can pose a few threats & challenges.

Getting Your Project a Funding

If you’ve just started out with a business and it is stuck in the commencement phase, obtaining funds for it can be a little challenging. After all, finding the right funding is necessary because you don’t want to fail with your big business idea now, don’t you? Assuming that you’re submitting an application for a business loan, you will have to show at least three years of audited balance containing positive figures.

The numbers will eventually confirm as growth indicators and will become proof that you’re on track.

Adapting to the Level of Formality in UAE

If you are setting up a business in the UAE market, you should be well aware of the formalities. There is a traditional culture that is greatly exercised all across the United States, indicating that men and women introduce and communicate with each other using traditional formalities. Suppose you are new to the UAE market. In that case, you may have to adapt to the Arab culture and norms to ensure you can effectively communicate with the audience.

Men communicate among themselves differently, whereas women communicate differently. If you are not aware of the customary acts and different tones of communication, then you can gravely suffer a formality setback which can pose a threat for your business.

Such customary greetings & communication can become seemingly difficult for Arabs to adapt to.

Getting Accustomed to the Job Market

Once you start a company, you are given the responsibility of not only just hiring employees but also providing them with visas. No employee is permitted to work within an organization or a company unless they have a work visa under their name. These certain rules and procedures are set by the government of the UAE to exercise lawful conducts and business transactions among employees & the employer. Once you get accustomed to the job market, it becomes relatively easier for you to enhance your workforce and add more individuals to your growing businesses.

Reported as per the Association of Chartered Certified Accountants, almost 82% of startups fail because of poor cash flow management and not able to hire the right people for the jobs.

Concluding Thoughts

The UAE market is expansive and there are plenty of opportunities. However, just as much as the market is vibrant with opportunities, so is the fact that the market is filled with many business problems to solve. The year 2020 brings COVID 19 and it has come to us as no surprise. It has closed down many businesses and made these challenges much more difficult to achieve. If we are a business aiming to deliver a world-class experience to our clients and customers, we need to learn what is the best way to overcome these business problems in the UAE.

Have you successfully overcome these challenges? Share your experience with us so that others can benefit from your solution.

The post Major Business Problems You Can Encounter While Launching a Business in UAE appeared first on Branex Official Blog.

Usually, there’s a live chat support agent who is sitting behind the scenes to assist you, but nowadays, with the advent of AI and Machine Learning, chatbots have also progressed and become intelligent.

In fact, some of them don’t even require a manual agent to sit behind the scene to assist individuals.

How Live Chat support provides benefit to your business compared to phone calls, emails, etc.

Let’s have a look at some of the benefits of having a Live Chat support feature on your website.

Helps in cutting down Expenditures

While having call support is the best way to interact with your customers, it is still a cost-intensive way. There are several costs involved, such as the toll charges and the person per hour charges on a phone call.

However, live chat support does not cost a fortune like phone support does. It is a much cheaper option compared to other communication practices adopted by brands. According to Forrester Research,

“Live chat support customer service approximately costs 17% – 30% cheaper compared to phone calls.”

One of the reasons is because live chat support agents can easily handle 3 – 4 customers at an instance. Unlike a phone call where the CSR can only focus on a single customer, live chat supports in nature. With appropriate training, live chat can help organizations save a good amount and increase support instances to accommodate more customers.

Brings More Sales to Your Business

Studies indicate that Live Chat helps increase sales and enable organizations to reap countless benefits. And believe it or not, but since Live Chat support agents can handle 3 – 4 customers at an instance, there is a high chance that they attract more sales to the business compared to any other medium of sales pitching.

In fact, Xylem Analytics shows that once they integrated a chat support feature from Comm100, they experienced a surge in ROI that went up to 6000%. Also, people who interact through live chat support are more likely to get instant access with a support staff member rather than connecting up with a customer sales representative. With a knowledgeable person assisting you at the back-end, the chances of scoring a paying client or customer become more imminent compared to the one handled by CSRs.

Helps Businesses Identify & Understand Customer’s Pain Points

One other great benefit of integrating a Live Chat support feature to your online website is that it brings the customer’s pain point forward. Painpoints are basically problems that your customers encounter that they can’t solve on their own. What they require is an expert to look into their matter and provide them with a credible solution that can help them resolve their problem easily.

While traditional support systems are a great way to establish communication between the customer & the team, on several occasions, customers are unable to express the problem and reach a conclusion.

With an active Live Chat support feature, the support engineer has a list of questions prepared, which he or she may choose to ask in order to get an appropriate response from the customer’s end.

In a way, a Live Chat engineer becomes more adept at understanding the pain point & provide the solution.

Instant Support to Delight Your Customers

Many times, people are unable to get in touch with a salesperson or technical staff because of the operational hour differences. If an online business is operating on a global level, there’s a high chance your support staff may not be able to assist a client or customer at 3 AM. What is 3 AM for you, might be 5 PM for your customer because of time differences. As a result, the customer keeps trying to reach out and your agents are not available to receive their phone calls. It not only sends a massive negative impression of your business image, but it also makes you lose some potential clients who will make sure to leave negative reviews in places.

Now you certainly don’t want that to happen with you, do you?

Live chat support is a great way to keep your customer’s anxiety at bay. When a company launches a Live chat support feature, they hire service specialists who work during shifts of the day to assist customers at the hour of their need. Whether it’s day time or night time, a chat support agent is always available to assist you with your problem. With the more modern AI-specific chatbots, some don’t even require a manual agent to navigate the customer in the right direction. If there’s a simple issue with which a customer is stuck with, a Live chatbot can help them reach their desired conclusion by making smart choices. Explain the problem to the bot by selecting choices, and the bot will navigate you to a solution.

In a Nutshell

Customers love the convenience that live chat support offers them.

A report published by e-consultancy indicates that more than 51% of people are multitaskers. Because of their nature, they prefer to stay connected and resolve their queries through live chat then to get on a call with an agent. People like doing business with brands with which they have quick access to. And a Live Chat support feature provides this accessibility to its respective users.

As a professional web design agency in Dubai, we create remarkable website experiences for our visitors, where we make sure to add the live chat support feature to their website as an integral part of the design.

Are you in search of a website agency that can help you create such an experience?

Get in touch with our service as we can create just the one for you.

The post Top 4 Reasons That Makes Live Chat the Champion in the Customer Support Arena appeared first on Branex Official Blog.

Brands don’t realize that it is more difficult and costly to acquire new customers than retain old ones. Even those businesses who understand the value of retaining old customers, don’t know the essence of customer retention which is why they tend to struggle with customer retention.

In this infographic by top web design Dubai company, you will learn about four key pillars of customer retention that your business should hold on to.

Why Focus on Customer Retention?

Acquiring new customers is 5X more expensive than retaining existing customers

It is 16 times more expensive to build a long-term relationship with a new customer

Businesses lose 1.6 trillion every year when customers move away from them

Older customers are 60% more likely to make at least one more purchase.

Loyal customers are 5X as likely to repurchase, 5X as likely to forgive, 4X as likely to refer, and 7X as likely to try a new offering

4 Pillars of Customer Retention

Struggling to retain your existing customers? Here are four pillars of customer retention your business should focus on.

1. Audience Analytics

Know who your customers are and what they want through audience analytics. This will help you make data-driven decisions and enhance the customer experience.

2. User Segmentation

Send customized messages based on user behavior, interests, location and demographics to achieve the best results.

3. Engaging Conversations

Keep your target audience hooked with interactive communication, take feedback, solve their problems and focus on building a long-term relationship.

4. Deliver Personalized Experiences

Users demand personalized experiences. Delight customers and turn them into brand advocates by delivering a personalized experience.

Embed Code:

</p> <pre><a href="https://www.branex.ae/blog/infographics/solid-pillars-customer-retention-business/"><img decoding="async" src="https://www.branex.ae/blog/wp-content/uploads/2020/06/4-Solid-Pillars-of-Customer-Retention-Your-01.jpg" alt="4 Solid Pillars of Customer Retention Your Business – Infographics" title="4 Solid Pillars of Customer Retention Your Business – Infographics"></a><br />Courtesy of: <a href="https://www.branex.ae/">Branex</a></pre> <p>

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You can already see that happening in the tech gadget market where most of the products are now available at a 30-40 percent discount. You will find all the latest gadgets, televisions, home entertainment systems that you can fill your man cave with. But the story doesn’t end here.

Huge price cuts are expected to show up on other product categories such as fashion apparel, accessories, footwear and so on. With such discounts on the horizon, we believe that there’s no better time than now for most of Dubai’s retail operators to empty up their existing stock and get a hold on new ones.

In fact, many brands who were planning to launch new product lines in Dubai are now switching to strengthening their web presence instead of brick-and-mortar stores to showcase their products and sell them to emiratis.

It’s Eid for Online Portals in Dubai this Season

With Eid around the corner and malls witnessing significantly few customers due to social distancing protocols, hosting sales promotion is a bit complicated. At times as such, the online portals selling products in UAE have seen a definite win-win situation. Many retailers in the UAE were expecting that business will be as usual in the latter part of Ramadan. However, to date, restrictions are still in effect and that’s creating hurdles for holding sale promotions in physical stores.

Must Read: How Can UAE Brands Run a Successful Ramadan Marketing Campaign?

So at a time when most emiratis businesses have financial concerns escalating, retailers are expected to offer a 20 – 40 percent price cuts through their online stores. As to why online retailers are expected to settle at selling products at these nominal price rates, it’s because Ramadan offers the biggest opportunity to both retailers and customers to enjoy inflated revenues and significant discounts, respectively.

According to Vijay Samyani, the managing director at the Concept Brands Group,

“There are spikes in online shopping even in categories that were primarily store-based, it is challenging to pull customers into brick-and-mortar stores, especially for fashion retailers, as they are spending less on this category unless there are promotions. Online portals have the field all to themselves. If any retailer is carrying stocks, he wants to dispose of, online is the best way forward.”

On one of the occasions, Sandeep also stated that there are spikes in the purchasing of products that were completely store-based and once they were put up online, people in the UAE started purchasing them.

There’s no doubt that people who want to purchase new products/services during this Eid season are waiting for some amazing discount offers to appear. The online portals in UAE are already doing it.

Followed by another statement issued by Sandeep Gandiewalla who is currently serving as a partner at RedSeer Consulting,

“Given that offline would have fewer discounts, we expect to see increased activity online. However, players should be mindful of their delivery and fulfilment capability while offering these discounts – they wouldn’t want to overwhelm online channels and create a poor customer experience.”

Are the Malls in UAE Yet Open?

For now, the malls in Dubai have finally opened but with strict restrictions. The malls are now open from 12 PM to 10 PM, with a visitor traffic limit of only 30% for all individual and compound stores.

According to a source in UAE, it was expressed that:

“We are hopeful the authorities will soon indicate when malls and stores can get back to normal operating hours (from 10 am-10 pm weekdays and 10 am to midnight on weekends/holidays), retailers need the promotions to clear older stock – right now, we are pushing as much of this stock to online portals.”

What are People Purchasing these Days Online in the UAE?

Once the lockdown was in effect, the notebook was one of the fastest-selling product categories. After a notebook, groceries and daily consumer goods were sold abundantly. However, with time, the demand for laptops has now come to a decline, but at the same time, the requirements for other gadgets and technology products have become quite common. Many others send out inquiries for 85-inch 4k television sets and alongside tablets, smartphones were one of the many products that gained significant traction. Lastly, it was home and kitchen appliances.

As the eCommerce Market Surges…

As the Internet becomes a massive marketplace for people to purchase stuff online, the need for creating your very own e-commerce website has become more of a necessity than just a need. If you’re running a business in the UAE and you desire to create your very own web presence to sell your products, Branex is a web design company in Dubai that can help you build a thriving e-commerce experience.

We build corporate websites, e-commerce platforms, online portals, mobile apps and whatnot.

The post Emiratis Get Ready For Up to 40% Off on Your Favorite Products For a Fabulous Eid appeared first on Branex Official Blog.

Mack Allen of Admextech Solutions is quite an inspiring personality. I didn’t know about him much until I had the chance to have a conversation with the guy. He explained how many businesses around the world are stuck at making their respective businesses survive. The COVID 19 outbreak has claimed many lives and has now forced the world to go into a complete lockdown. To keep their lives safe, people are now following a strict social distancing protocol when moving around in public areas.

Among this widespread global pandemic, Allen observed that there is a major economic recession. He forecasted that if things carried on the way they are happening now, we will soon find ourselves going into a global recession. And hence, I was compelled to have a detailed discussion on what he thinks is the most appropriate way in such times to ensure the survivability of your business. This dude knows what’s coming and being in Dubai, I believe there are a few survival strategies that can be implemented.

Are you too eager to understand what can make your business survive in the long run? Here we go.

Start by Calculating Your Expenses

As a business owner, your first and foremost responsibility is to perform a complete assessment of all kinds of fixed and variable expenses that your business undergoes. Compare how much expenditure you are observing on a regular basis against the overall revenue your web design agency or any other business in Dubai is making. By performing this thorough assessment, you will gain a better insight into where your organization is standing at the moment. You will understand if it’s financially stable to survive the oncoming global recession.

Because this COVID 19 pandemic doesn’t seem like it’s going to go away any time soon and it means more businesses will shutdown, more jobs will be lost: signs of a major economic crisis. However, by understanding the situation of your finances, you become capable of planning ahead in time. Your entrepreneurial mindset can come into action and give you great ideas! And the best part is, this strategy is not only going to limit the survival practices of your business during the pandemic, but it will surely go beyond that and have a much powerful impact in the future.

Improve Your Business Models with COVID 19

Do not assume where your business stands in the market, but instead reassess your business model. See in which areas your business is lacking potential and how you can improve those areas during the COVID 19 period. Understand your current financial metrics and set aside a budget that you can solely base on improving your business model, so it helps you weather out the ongoing global outbreak.

There are several ways how other businesses are capitalizing on the changing environments. While many will feel the morality effects, let me assure you that this is not the time of thinking that whether using COVID 19 as a marketing gimmick an ethical way of conducting business or not. Study your competition and see how they are making the most of it and then implement something similar.

Believe it or not, you don’t want to fall behind in the horse race, not during these trying times.

Plan your Policies for the Next 3 to 6 Months

Whether this pandemic outbreak is going to be short-lived or we are in for the long haul, we can’t say for sure. So don’t hold back when it comes to policymaking. For starters, let’s not consider it a 3-month problem and create our strategies limited to that only. Extend your policymaking for 6 months, go up till nine months or even a year. You can’t say for sure how long it’s going to persist now, can you?

For example, Google decided to halt all it’s recruitments for the year 2020 even though they hired approximately 20k employees just the previous year. They decided that it is time they should shift their focus on introducing more innovative solutions for their current data centres and at the same time, work on the survivability of their current employees. They didn’t plan ahead for 3 or 6 months, they changed their entire course of action and revoked their own policies to survive.

These are difficult times and if you want to make sure that your business sails smoothly during the COVID 19 pandemic outbreak, here are a few practices that you should adopt to ensure survivability.

Optimize Employee Management

Removing or downsizing employees from the organization is certainly not the best option. You will just end up creating a bad reputation for yourself in the market. To save the money, you can always opt-in for an alternative solution. Try salary cuts, for instance. Take the chance. At least if your employees would want to leave, they will leave on their own accord and you won’t face the brunt.

Start by cutting down the salary percentages of the highest-paid employees so you can retain the rest of the hardworking individuals. As a result, those who can least afford to lose their jobs will be safe. If you still have to take the difficult decision of laying off some of them, show some compassion. Give them good compensation packages so they can survive the outbreak until things get settled out there.

Such implementations and practices will surely help you polish up your image in the market.

A similar practice was executed by an SEO Dubai Company recently. They did not completely lay off their employees; instead, they opted-in to cut down the salary packages of all their employees by setting percentiles based on the tier level of their positions. It was a great decision made by the firm, which saved the lives of many and extended their survival period amid the pandemic up by six months.

Great, isn’t it?! Do you have your survival strategies and would you like to help businesses survive too? Get in touch with us and we would love to have a discussion with you on what’s the best course.

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