Push notifications, if used right, can encourage users to use your eCommerce app. They are an important feature of an eCommerce app that can be used to boost user engagement by informing them about the latest offers, discounts, promotions and exclusive deals.

According to recent statistics, 71% of users uninstall apps because of irritating notifications. If you craft the right message and send it at the right time to the right audience, you will see incredible results. A survey suggests that push notifications deliver a 50% higher open rate compared to emails and are used as an effective communication channel to inform users about the latest offers.

If you are thinking of increasing your ecommerce sales, it is the right time to design push notifications right to deliver an awesome UX. Let’s discover how different types of ecommerce push notifications can help you drive more conversions and close more sales.

Geo-Location Notification

Okay, it is one of the most effective and result-driven push notification ideas for your eCommerce app that allows you to send a message to the users of a specific area. This strategy works best when you attract users to visit your store. When users are near your store, the geo-location push notifications inform users about your store’s special deals.

These messages contain coupon codes and loyalty points to catch users’ attention. Geo-location push notifications are a powerful tool for online retailers to attract users when they pass by their stores.

Cart Abandonment Push Notifications

Courtesy: ShopBagg

Many users visit your website, browse through your products, add products in the cart and leave without completing a purchase process. For many eCommerce marketers, decreasing the shopping cart abandonment rate is a challenge. Thanks to cart abandonment push notifications, it is a sensible strategy to remind users what they loved on your website and awaken their desire to complete the purchase process.

Discount Notifications

Source: W4U

Offering discounts is undoubtedly an amazing way to attract customers to your products. Inform your existing and potential customers about your exciting discounts, special deals, and giveaways by sending push notifications. You can delight your customers by using the powerful words such as exclusive, just for you, special to entice them to take the desired action. It is also an effective way to increase user engagement and boost eCommerce conversion. 

Free Shipping Notifications

According to statistics, more than 90% of shoppers prefer to shop online if they find an option of free shipping. 73% of consumers think that free delivery motivates them to do online shopping to complete the purchase decision. You can make the most out of this option and surprise your customers by giving a free delivery option.

Many customers don’t complete the purchase process because of hidden shipping costs. You can offer occasional free shipping to attract more and more customers and increase the user experience. When customers get free shipping, they will definitely consider your eCommerce brand and make more purchases.

Sending free shipping push notifications is a great strategy to inform customers about this amazing offer and lure them to consider your products.

Time-Bound Notifications

Inform your customers about your limited time offers and send them notifications to take advantage of your exclusive deals. Sending time-based push notifications is a sensible approach to keep users back to your eCommerce store at the right time so they don’t miss out on the sale.

Create personalized push notifications to notify your regular customers about your special offers that are exclusively made for them. For instance, you can offer an exclusive discount on their birthday or any other occasion to make them feel special. Sending time-sensitive notifications can create a sense of urgency and persuade customers to purchase the products right away.

Flash Deal Notifications

Ecommerce businesses launch flash deals more often to instill urgency and fear of missing out (FOMO) among their customers. It is a great eCommerce marketing tactic to attract customers and motivate them to make an instant purchase. Sending flash deal notifications is a sensible marketing approach to drive website traffic and improve user engagement. An unexpected sale stills a sense of hurry among customers and grabs their attention.

Seasonal Offer Notifications

Ecommerce marketers launch special seasonal campaigns to increase conversions and sales. You can motivate your customers to make more purchases with your seasonal sale offers. Maximize user engagement by attracting customers to your seasonal offers. A push notification that offers a special discount on seasonal products will surely drive more traffic to your eCommerce website.  

Price Drop Alerts

According to Statista, price is the most important factor that drives customers to shop with a particular eCommerce store. Sending price alert notifications is a smart way to engage your customers and motivate them to convert and make more purchases. If you are offering an occasional price drop, inform your customers by sending a push notification. It will definitely motivate them to visit your eCommerce website and take action.

To Sum All Things Up

All in all, push notifications can be an amazing tool that can boost user engagement, strengthen brand image and attract more customers to complete the purchase decision. Push notifications can also help you decrease the shopping cart abandonment rate, drive more revenue and build meaningful relationships with your customers. Understanding your customers’ needs and sending them timely notifications allows you to deliver a positive user experience. It will eventually help you increase eCommerce conversions and increase your sales up to 2x.

The post Some Amazing E-commerce Push Notification Ideas to Implement Right Away appeared first on Branex Official Blog.

Believe it or not, landing pages are the proven way to promote your startup, reach a wider audience and get visitors to take the desired action. Whether you want to attract more customers to buy your products, create an engaged base of followers, or want more sign ups, or get more ebook downloads, an effective landing page can do wonders.

A landing page, if designed right can take budding business to new heights of success and urge potential customers down the purchase funnel. It is created by keeping customers’ interests in mind so that you can get maximum qualified prospects that are ready to become your customers.

If you are wondering how to create a landing that gets more conversions and leads, here is an in-depth guide of creating an amazing landing page for your startup.

Let’s discover.

Set Clear Goals

When it comes to creating a startup landing page, the very first thing you should identify is why you need a landing page. Set clear goals and then try to create content and add design elements to get more conversions. According to HubSpot, the average landing page conversion rate of all industries is 9.7%.

You can find it easier to create an effective landing page that gets more conversions when you know why you need it. As a startup, you need to build trust and become a reliable source from where people can find solutions to their problems.

Since you have just launched your company, your prospects want to know who you are and what your brand does. Why should they use your products or services? A landing page acts as a powerful tool to motivate customers to register, buy products, download an ebook and so on.

Important Element You Should Include in a Landing Page

Once you figure out the purpose of creating a landing page for your startup business, now is the time to create a list of elements it should possess. A winning landing page for a startup should contain the following design elements:

–          Highlight Benefits of Your Products/Services

When you create a landing page, make sure it contains a list of benefits your products or services provide. Highlight all the possible benefits that convince visitors to give your products a try. Adding a value proposition is a sensible approach that showcases your primary value.

In short, the goal of adding a list of benefits to your landing page is to attract visitors to become your paying customers.

–          Use Interactive Buttons and Forms

The ultimate goal of a startup landing page is to drive people to buy your products or sign up for your services. Using intuitive buttons and capture forms can increase your chances of getting more clicks. Make sure to avoid filling your landing page with too many buttons or landing page forms. It will have a negative impact on your landing page performance.

Encourage visitors to fill out the form by highlighting the benefits of signing up. Focusing on the benefits your product or service provides will entice more people to complete the landing page form, which will eventually increase the conversion rate.

–          High-Quality Images

Okay, the next important thing for your startup landing page is images. No one can underestimate the power of visuals as they encourage visitors to stick around and explore more. Using high quality images is a cost-effective strategy that can give you the desired results. Use a hero image that tells your brand story or simply entice visitors to click for more details.

–          Call to Action

Another important thing that can make or break your landing page success is CTAs. The call to action is the most important part of your landing page that directs people to where to go or what you want them to do with it. For instance, the goal of your landing page is offering an ebook to attract more and new clients. It is advised to use a CTA copy like “Get Your Copy Now” or Get Your Free Resource” etc.

Remember, creating a positive tone for the CTA is critically important as it directs customers to convert. Using a personalized CTA copy can perform 202% better than general CTA copies. 

–          Social Proof

Why should I buy products or services from your brand? It is the first thing that comes to the buyers’ minds when they land on your website. Convincing your customers to purchase your products and trust your brand is no easy feat. You can build trust and prove that you are offering high quality products and people are satisfied with your services.

Showcasing customer testimonials, reviews, ratings, credibility icons, and user-generated content in your website is a great idea to make your startup landing page successful. According to statistics, 62% more revenue is generated by displaying customer testimonials on your website. Another survey suggests that websites with testimonials receive 45% more traffic compared to websites without testimonials.

Adding images and videos of people using your products or services can increase your brand credibility and convince potential customers to try your products. More than 88% of consumers say that reading customer reviews will have a positive impact on their purchase decision.

Since you are a startup company, you can request clients to write a few lines about your company or collect reviews of your happy customers. You can share tweets, Instagram/Facebook posts, and even WhatsApp messages as a social proof and create a strong base of loyal customers. 

Are You Ready to Optimize Your Landing Page?

By optimizing your landing page, you can prepare your new business to achieve unprecedented heights of success and drive relevant traffic to your website. By using the right design elements, tools and strategies, your web design team can come up with a stellar design for your startup landing page and incorporate advanced functionality to deliver an unmatched browsing experience. 

The post The Ultimate Guide to Creating a Startup Landing Page in 2022 appeared first on Branex Official Blog.

Machine learning is an amazing technology that is making groundbreaking changes in the field of web design. It is gradually becoming an important design material for creating next-generation interactions and digital products. Established corporations such as Facebook, Apple, Google, Amazon, Netflix and Adobe are harnessing the power of machine learning to optimize user interfaces and curate content recommendations.

When it comes to designing voice interfaces, predictive interfaces, sensor-based interfaces, IoT or bots, machine learning has become the fundamental design material. Digital product designers are strongly advised to get acquainted with machine learning in order to create an out-of-the-box product experience.

If your web design company hasn’t started leveraging machine learning, chances are you will be left behind. Let’s explore how implementing machine learning into web design can offer an entirely new product experience and improve your business ROI.

Allows Designers to Gather Data

When it comes to building smart digital products, or making better design decisions, data plays an important role. Machine learning technology uses deep learning and neural networks to collect data that designers need to create intuitive digital products. Machine learning needs a massive amount of data to perform computations.

Machine learning algorithms analyze data and build their own logic based on the data. There is no need to write custom code, machine learning technology can identify patterns, with minimal human intervention. Using meaningful data allows designers to come up with user-friendly interfaces that offer amazing experiences.  

Make Better Color Choices

Whether you are designing a SaaS product, ecommerce website or a financial app, choosing the right color palette can make your digital product super successful. For many designers, choosing the colors that appeal to the target audience is a challenge. By choosing the right colors, you can convey the brand message, create a memorable digital experience, or product.

With machine learning technology, you can choose the right colors and create a perfect UI interface. There are many AI-powered tools for designers that use machine learning’s deep learning and neural algorithms to make the right color choice for your design projects. These tools consider user behavior and color preferences of your target audience while generating color choices for images, websites and other visual content.

Create Interactive Designs

Today, building high-performing websites and efficient applications has become a challenge for designers and developers. Designing a visually appealing interface isn’t enough, as a UI/UX designer, you need to come up with an interface that helps users take the desired action.

But how can designers make sure the designs they create are capable enough to solve user problems? Machine learning makes it simpler for designers to figure out whether the design is creating a positive user experience, generating website conversions or building mobile app interactions.  

Offer Personalized Experiences

Using machine learning in your design projects allows you to offer a highly personalized user experience. Netflix, Spotify, Amazon and YouTube are making the most out of machine learning algorithms and showing content based on users browsing pattern and search history. Designers can create user-centric digital products that offer personalized experiences.

From personalized recommendations to search results, notifications and ads, everything can be personalized with the help of machine learning. It allows every visitor to consume the experience according to their preferences and needs while helping them achieve the desired goals from moment to moment.  

Using Chatbots to Increase Customer Satisfaction

Fortunately, many web design and development teams are finally starting to realize the true potential of AI chatbots. Many designers are creating fast and helpful natural language chatbots to help customers order food, ask for directions, search for products or so on. Using machine learning to create an intelligent chatbot for your website can improve the customer service and provide users with better assistance.

Fast Access to Information

Adding voice-based search functionality to your website has become the one of most popular web design trends. Apps such as Google Assistant, Siri, Cortana are the most popular voice-based search functions that enable users to get instant information. Machine learning technology enables designers to implement voice-based search systems into their websites and mobile apps.

Are You Ready to Use Machine Learning for Your Design Projects?

As a designer, you need to stay on top of machine learning technology and learn how it can improve your digital services. If you are ideating your new digital product, or thinking of creating an engaging interface design for existing product, it is advised to incorporate ML algorithms to your UI/UX design strategy to come up with an interactive product that solves users’ problems and offer a great user experience. Hopefully, this post helps designers to integrate machine learning into their existing and upcoming digital products.

The post What Designers Need to Know About Machine Learning? appeared first on Branex Official Blog.

Many marketers, web designers and web developers always look for the best practices and design guides when it comes to building a landing page design. Every designer wants to come up with a landing page design that stands out. They strive hard to implement unique UI/UX design techniques and the latest design trends to create an interactive and engaging landing page design.

If you are designing a landing page for your upcoming marketing campaign or want to promote your products or services with a landing page. Here are some of the best landing page conversion optimization strategies designers should try in 2024 to get the desired results.

Have a look at them.

Focus on CTAs

It’s no surprise that CTA is the most important part of your landing page design that can help improve your conversion rate. It guides your audience on what they should do and encourages them to take action. If truth be told, the ultimate goal of a CTA is to turn visitors into paying customers.

Make sure the CTA button is eye-catching and the copy is persuasive while evoking feelings of trust. Choose the CTA colors that can blend into the webpage. Try to limit the number of CTAs to avoid confusion and make it easier for visitors to convert.

According to statistics, landing pages with one link have a conversion rate of 13.5% compared to those that use multiple CTAs 10.5%. Keep in mind that a distraction-free landing page is the key to get more conversions and leads.  

Write Copy based on Your Buyers’ Needs

Today’s buyers want to use products or services that fulfill their needs and preferences. So, it is important for marketers to focus on the copy of the landing page that helps its target audience understand the purpose of your product, service, mobile app or campaign.

Carefully consider the ultimate goal of creating a landing page and make sure to tailor content accordingly. For instance, if you want people to contact you for your web design services, it is important to create separate landing pages for startups, ecommerce businesses, and mid-size companies. It will allow you to target the specific pain points of the specific audience and list down all the technologies and development solutions your web design agency in Dubai offers.

Use a Background Video

Using a background video for your landing page design is an amazing design strategy that helps marketers and web designers to make their landing page a big hit. It is important to note that background videos, if not optimized well can reduce the page loading speed and hurt the performance of your landing page.

When it comes to creating a background video for your landing page, make sure it completely focuses on the value proposition, so that it can truly portray the purpose of your landing page. Relevant, high-quality videos that easily communicate your message can significantly increase the conversion rate of your landing page design.

Live Chat Option

It is another important landing page design material that can increase your chances of getting more conversions. Integrating a live chat option into your landing page can make it easier for visitors to understand whether the product or service is suitable for them. It is also a great way to better serve your customers, understand what they want and optimize your content, products or services according to their needs.

Furthermore, live chats are an amazing way to create a meaningful connection with potential customers and build trust and credibility.

Customer Testimonials

Adding testimonials to your website is another great landing page design strategy that can improve your website credibility. You can use client testimonials, customer reviews, user-generated content to tell your potential customers that you are an expert in your industry and people are satisfied with your products or services.

Many websites dedicate a special section for social proof on their landing pages to increase their brand credibility and entice customers to take the purchase decision.

Make it Mobile Friendly

If you want to stand out from the competition and make your landing page design super successful, you need to use the latest technologies to drive conversions. Creating a mobile landing page is a great strategy to entertain mobile visitors and give them an awesome user experience.  

As people spend more time on mobile devices compared to desktop devices. If your landing page isn’t optimized for mobile devices, chances are they will never stay on your site. However, creating a mobile-friendly landing page design can help you boost your conversion rate.

According to a study, mobile friendly landing pages have a higher conversion rate 11.7% compared to desktop only landing pages with 10.7% conversion rate. Optimizing your landing page for mobile devices can grab the attention of users, create a positive first expression and meet your conversion goal.

Make it Simple

The primary goal of creating a landing page is to attract visitors and encourage them to convert and become your paying customers. The goal can only be fulfilled when you make the landing page design simple and creative.

Opt for a minimalistic approach and try to make the design elements simple, avoid friction to make it easier for visitors to fill the lead form and sign up. Carefully review the page design and figure out the areas that require cognitive load.

The post Top Landing Page Conversion Optimization Strategies to Skyrocket Sales in 2024 appeared first on Branex Official Blog.

Providing convenience and incredible experience for B2B buyers has become the top priority for B2B business. They can fulfill this goal when they say goodbye to the traditional way of doing business. Thanks to the Magento platform, it has made it easier for B2B companies to win the trust of their potential customers, offering a smooth, personalized and hassle-free shopping experience. Magento is one of the most popular platforms for B2B ecommerce businesses that is packed with B2B-focused features to efficiently manage B2B operations and create an amazing UX.

According to Gartner, B2B companies should adopt B2C marketing and customer strategies to survive in the highly competitive business world. Since all B2B buyers are also B2C customers, they expect the same amazing experience from B2B brands. With the Magento platform and its useful suite of features, you can stand out in the B2B landscape.

From account management to customized pricing, inventory control and order management, there is a long list of benefits the Magento platform offers to B2B ecommerce website owners and help them achieve their business goals. Let’s explore how B2B ecommerce companies can create an outstanding customer experience with Magento platform’s amazing features.

B2B Account Management

Magento platform allows B2B business owners to manage multiple company accounts, add multiple users and locations, making the purchase process simpler for B2B buyers. Thanks to the recent advancements in the Magento platform, sellers can now create company accounts in which the information of multiple buyers along with their location can be included.

The simple and easy-to-use interface enables B2B operators to create business users, hierarchy, customizable roles and permissions while managing the account directly from the storefront. This amazing functionality helps B2B operators to understand the diverse needs of their customers and offer them personalized elements as per their preferences.

Customized Catalogs and Pricing

When it comes to pricing, B2B users have complete freedom to create custom catalogs for segmented groups of buyers and set prices for specific groups. With the customized catalog, it will be easier for B2B business owners to make the pricing and sales process more efficient. Magento offers tailored and dynamic pricing and allows B2B merchants to create multiple pricing rules with no limitations on the number of product catalogs.

The best part is, the entire system is customizable, allowing you to provide your customers with the customized product catalogs with accurate pricing information. This way you can give better prices and discounts to your first-time or repeat buyers.

Product Recommendations and Listings

It’s no secret that product recommendations can help ecommerce businesses to earn more profit. According to a survey conducted by Invesp, 49% of shoppers say that they bought a product that they didn’t want to buy after receiving personalized recommendations. 75% of customers are more likely to purchase a product based on personalized recommendations.  

You can also make the most out of this feature on your B2B ecommerce store by recommending real-time products. A website development team can guide you on how to use Magento and display products as per the preferences and interests of B2B buyers. With Magento, you can customize your ecommerce homepage and product pages and list similar products on product pages without manual intervention. The products are recommended on the basis of the user’s previous search history and save their preferences and shopping cart for the next purchase.

High Level of Security

A safe ecommerce site where customers’ valuable information is secured is the key to a successful business. Thanks to Magento’s front-end and back-end SSL security support, and the built-in security measures, B2B operators can keep their customers’ accounts safe. In fact, Magento’s robust security system is a great solution to protect customers’ data and offer a killer Magento B2B experience.

Ecommerce websites need customers’ data to run their online business, they need to be secured. With Magento security features, including security scan, frontend/backend captcha, two-factor authentication and advanced admin access permission, you can offer a great customer experience.

Smooth Checkout Process

A smooth and hassle-free checkout process can play a major role in creating an awesome customer experience. Whether it’s a B2B or B2C ecommerce website, consumers want an easy and simple checkout. Offering a one-click checkout option encourages B2B buyers to complete the purchase. Magento platform focuses on an easy checkout process to reduce the abandoned cart rate, drive more conversions and generate more profits.

Loyalty Programs  

Loyalty programs are an amazing strategy to motivate customers to make repeat purchases, stay loyal and engaged. Your B2B clients will definitely love freebies, discounts, coupons and cashback. You can retain your valuable clients and build strong relationships with them by following this amazing strategy. Magento platform allows you to run loyalty programs for your B2B ecommerce store to boost customer retention and increase sales. You can reward your regular customers with special discounts and coupons based on their attributes and purchase history.

Concluding Thoughts

In today’s customer-driven economy, B2B companies should embrace the Magento platform to transform their businesses and stay ahead of the competition. Magento platform is packed with many amazing features that help business to business organizations to provide their consumers a stellar customer experience. Magento ecommerce platform is the best choice to streamline your B2B business and take your ecommerce store towards new heights of success.

The post How to Create a Delightful Magento B2b Experience? appeared first on Branex Official Blog.

With greater technical capabilities, advanced interactions, visual effects, and the latest web standards, you can come up with an innovative and functional website. Mobile devices continue to dominate, more emphasis on user experience and no-code tools will rule in 2024 to create intuitive web designs. Web designers and developers need to stay updated with the current tools to build sites according to the current web standards.

Let’s explore the trends that will come up in 2024 and how web designers can experiment with these trends to make more sophisticated and eye-catching designs.

Have a look at the top web design trends for 2024.

It is the right time for designers, developers and brands to start adopting these latest web design trends and give their websites a refreshing and invigorating look.

1.       Dark Mode Background

2.       App-like experiences

3.       Micro Animations

4.       Handmade graphics

5.       3D Design and Multimedia

6.       Interactive Design

7.       Text-based Hero Section

8.       VR Experiences

9.      Storytelling Websites

10.    Scroll Animations 

1.       Dark Mode Background

The trend of dark mode web designs isn’t new. Many brands are making the most out of this web design trend to create an ultra-modern look while highlighting the design elements. The dark mode web designs will continue to grow in 2024 as it is easier for users to look at the dark user interface designs. It ensures that your website doesn’t hurt users’ eyes as it helps reduce eye strain.

Moreover, it allows designers to implement accessibility features such as scaling and contrast adjustment. If your website supports this feature, chances are your brand will stand out in customers’ minds for long. Many websites provide their users with an option to switch between light and dark versions which enhances usability. 

2.       App-like experiences

Today’s users prefer apps over websites that create a dynamic user experience. This is why web design companies have started creating websites that create app-like experiences. Web design and development teams are capitalizing on the latest trend of progressive web apps to deliver an amazing experience. Many established brands are already using the concept of PWAs such as Starbucks, Twitter, BMW, Flipboard, Uber, Spotify and much more.

Your brand can also use this emerging trend to stay on top of its customer’s minds. It actually helps you create maximum user engagement and attain maximum user retention.

3.       Micro Animations

Micro animations are small animations that many web designers and developers use to guide users to take the desired action. Many web design teams use micro animations to enhance the overall look and feel of the websites. Many designers use micro animations in the hero images, some implement in the lead form, landing pages and more.

The trend of micro animations is common among ecommerce websites and it is expected to grow in 2024. It is a highly engaging way to highlight the important areas of a page that require users’ attention.  You can also use micro interactions in your next web design project to give pages life, add a level of detail and can effectively convey the message.  

4.       Handmade Graphics

With the advent of design tools, it has become easier for designers to come up with visually impressive and stunning designs. In 2024, the design industry will expect more handmade artwork to create user interface designs. You will see more doodles, cutouts, scribbles, crayons and paint that can add a human touch to your website

You should definitely try handmade designs to take your website to a whole new level and add a more sophisticated touch to your website.

5.       3D Design and Multimedia

Thanks to advanced web technology, now web designers can integrate 3D elements to their websites to make it highly interactive. The development of 3D websites will continue to grow in 2024 as more and more companies want to add a “wow factor’ while crafting a great web experience.

The use of interactive 3D design can make websites more engaging and entertaining. Brands that need to deliver the best possible user experience and while adding a sense of originality and high-resolution detail are advised to use 3D design. It is a simple yet effective way to catch the attention of your audience.

6.       Interactive Design

The trend of creating interactive designs is all the rage. Websites that integrate animations in hero sections and page transitions create more meaningful engagement compared to those that don’t use this trend. Brands are using the concept of interactivity to create engaging websites. From page clicking, swiping and dragging to scrolling, the entire design features are customized as per the users’ needs.

Furthermore, interactive designs can create memorable experiences while allowing users to learn more about your website. Customers spend more time on websites that use interactive design features, so keep user interactivity in mind when creating your next web design project. It will help you keep users on your website for longer and increase brand awareness.

7.  Text-based Hero Section

The trend of using hero images isn’t new, but this year many web designers and marketers are thinking of using typographic hero images. It means less imagery, photography and illustrations and more content. The goal of the typographic hero section is to eliminate imagery and allow users to read the message. Typographic hero sections are simple and catch the audience’s attention by focusing on content and style.

Many websites are using this web design trend to communicate a strong brand identity and create a first, positive impression. Using the typographic hero section entices visitors to scroll down and find out what else the website has in store for them.

8. VR Experiences

In 2024, more and more businesses will focus on building websites that create VR experiences. Many established brands such as Airbnb and IKEA are using virtual reality to create mesmerizing experiences. Now visitors can make well-informed purchase decisions as VR acts as a powerful tool for websites and conveys meaningful content in an engaging way.

Web developers are creating websites that give potential customers a great opportunity to perform virtual tours or other simulated experiences to experience a product or service.

9. Storytelling Websites

It’s no secret that consumers spend more time on websites that are engaging and create interactive experiences. You can harness the power of storytelling to convey the ultimate goal of your website. It makes it easier for your potential customers to understand what you are trying to convey, save their time and build a positive brand image. 

With the help of animations, scrolling effect, video or images, you can evoke emotions of your potential customers and create a wonderful experience.

10. Scroll Animations

There is no denying that page scrolling is the most common type of engagement that can create an amazing user experience. In fact, scrolling is a great opportunity that allows web designers to take visitors on a creative user journey. You can add life to your web design by adding CSS scroll animations.

Adding scroll animations to your website can attract users’ attention as our eyes are attracted to movement compared to static text. Some websites use scroll animation effects to draw the attention of customers to a CTA. The scrolling effects can also be used to guide users on what is happening while keeping the webpage engaging. The scrolling effect will eventually lead to more conversions.

Experiment with Web Design Trends for 2024

Many web design companies are experimenting with these design trends and trying to build websites that enhance the user experience and positively impact your brand and conversions. It is advised to be aware of the latest web design trends and make some positive changes to your website to make it more functional and engaging.

The post Exploring Web Design Trends for 2024 appeared first on Branex Official Blog.

Content marketing is one of the best strategies that can boost user engagement, build brand awareness and increase your revenue. According to a survey conducted by Content Marketing Institute (CMI) suggests that more than 91% of marketers rely on content marketing strategies to reach customers. The same survey suggests that 86% of B2C marketers believe that content marketing is a key strategy.

Different studies have shown that content marketing is a proven way to promote your business. Many marketers use this effective strategy to reach their target audience. Unfortunately, many marketers don’t know how to effectively use content marketing and strengthen their brand image.

There are many creative ways to produce engaging content, let’s discover some amazing content types that you can use in 2022.

1.       Guestographics

A guestographic is basically an infographic that a website posts in collaboration with other brands. The purpose of posting guestographics is to add value and drive natural links to pages on a website. It is a cost-effective strategy to build brand awareness, generate high-quality SEO backlinks and create meaningful relationships with other brands.

It is a win-win solution for the publishing sites and brands as it produces quality backlinks and strengthens your SEO strategy. If you haven’t tried this content idea yet, now is the time to publish an infographic on a publishing site along with a guest content that includes a link of your website you want to promote.

So, design guest infographics and partner with a famous website and ask them to include a link of your website on a specific keyword you want to rank for. When more and more people share your guestographic on social media, it will increase your brand visibility and get backlinks for SEO traffic growth. 

2.       Podcasts

Today people want informative and engaging content that helps them solve their problems and make their lives easier. Podcasts are one of the best content ideas many brands, entrepreneurs, startups and successful businesses are using to share useful content on a range of topics. Adding podcasts to your content marketing strategy is a worthwhile idea to create an engaging user base and provide value to your listeners.

According to Podcast Insights there are more than 2 million podcasts and podcasts listeners are more likely to follow brands on social media. By adding podcasts to your content marketing strategy, you can bring new life to your content and engage your listeners. All you need is to come up with an engaging topic that draws people towards your show and solve their pain points.

You can use podcasts for marketing purposes and tell people how they can use your services or products to improve their lives.

3.       Carousel posts

Carousel posts are the new and amazing way to boost user engagement, reach new audiences and drive more traffic to your website or blog. In fact, carousel posts are slide shows that serve as the most versatile tool for marketers that help them achieve their marketing goals.

According to statistics, carousel posts generate a higher engagement rate approximately 1.92% compared to images (1.74%) and videos (1.45%).

LinkedIn, Facebook and Instagram allow users to create carousel posts.

https://www.instagram.com/p/B06ScZLpOzj/

No matter which social media platform you use for creating carousel posts, this type of content can be used for the following purposes:

·         Promoting new service or product

·         Offering personalized recommendations

·         Sharing brand stories

·         Showcasing user-generated content

·         Displaying testimonials

·         Add a touch of creativity to your social media feed

4.       Screencast Videos

A screencast is an innovative way to digitally record informative and how-to videos directly from your computer screen. Screencasting allows you to capture your screen and record it, which helps you teach or share interesting ideas. For digital marketers, it has become easier to share tutorials, training videos, presentations and lessons to help their audience educate and take well-informed decisions. 

Viewers can easily watch the screencast whenever it is suitable for them and absorb the information at their own pace. Viewers can pause and replay the video and use it as a guide to get the answers to their questions.

Many brands are using screencast videos to share how to use their products, while some companies are using this content format to tell people about their services. You can also add this creative content type to your content marketing strategy and make the most out of it.

5.       Webinars

If you want to promote your business and reach a wider audience in 2022, you should try webinars. A webinar is just like a seminar, which is held online for a wider reach and brand promotion. It is a proven content marketing strategy that allows marketers and business professionals to interact with potential and existing customers in real-time.

According to statistics, more than 60% of businesses design webinars to entice users to convert and become paying customers. Approximately 54% of B2B professionals watch webinars almost every week.

Webinars are a great content marketing strategy that can help brands in a number of ways, including:

promote your brand, its products and services

·         Greater content creation

·         Improving SEO performance

·         Increasing brand awareness

·         Better user engagement

Many brands use webinars to generate high-quality leads, increase brand awareness and build a strong relationship with customers.

Over to You

Keep in mind that content is a true representation of your brand. If done right, your guestographics, screen casting, carousel posts, podcasts and other type of content work well for your brand. Content has the potential to drive high-quality leads, boost conversion rate and user engagement. Experimenting with these creative content types is an awesome idea to fulfill your audience’s needs and provide them with relevant, to-the-point and useful content that entice them convince and convert. 

The post 5 Amazing Content Types Every Marketer Should Try in 2022 appeared first on Branex Official Blog.

Android is a powerful OS with many features in the latest versions to make it secure, too. The industry pundits have always criticized this aspect as they prefer iOS in this regard. Android has come a long way, right from launching the first Android 1 with HTC Dream in September 2008 to Android 11 in September 2020. 

Let me guide you through mobile app development for all the Android versions over the years, how they have evolved, and the major changes in them. 

1. Android 1 (2008) 

Apple started the smartphone race by launching iPhone in 2007, and Google launched its own mobile OS named Android. The company Android Inc was acquired by Google in 2005 and oversaw the work being done by the developers at the company. With the launch of Android 1 in 2008, Google started a new revolution that changed the fate of smartphones and then the handheld devices forever! 

Look at the screens of Android 1, which started to give iPhones a run for their money with new and affordable models in the subsequent years. The pull-down notification function was a game-changer as far as iOS was concerned. Google PlayStore, named Market, was also launched in direct competition to the App Store. 

2. Android 1.5 Cupcake (2009) 

Android’s tradition of naming the OS on desserts started with Cupcake that was version no. 1.5. It was not a major overhaul, as you will notice in some of the versions that will be discussed later, it offered some refinements. The on-screen keyboard was one aspect that provided ease of use for anyone looking to type long messages or even emails.

Framework for third-party app widgets and an option for video-recording was also introduced with Cupcake. Take a look at the home screen below. 

3. Android 1.6 Donut (2009) 

Donut filled in the void left by the previous version, most importantly the ability to operate on various screen sizes and resolutions. CDMA networks like Verizon got a boost as the support was provided for it in this version. 

4. Android 2.0 – 2.1 Eclair (2010)

This version came out just six months after the previous version, and thanks to Motorola, it received widespread fame and recognition. Motorola Droid used this version to market its phone, and the name Eclair went mainstream within a few weeks of the campaign. The addition of turn-by-turn navigation and real-time traffic info features made this a hit with commuters and people mostly on the go. And the pinch-to-zoom capability, once exclusive to iOS, also became a fan-favorite feature.

See the image below for turn-by-turn navigation and Speech-to-text features. 

5. Android 2.2 Froyo (2010)

Launched exclusively with Nexus One, it was the first phone to get the Froyo update. Froyo 2.2 offered Android users five home screen panels instead of three and a redesigned Gallery App. Hot-spot support was another jewel in its crown. PIN lock was introduced alongside pattern lock to give options for the end-users. 

6. Android 2.3 Gingerbread (2010)

Google chose Samsung for the latest Nexus device, and Gingerbread was released exclusively on this. The redesign of Android’s stock widgets and the home screen was a welcome change. An improved keyboard with the coloration of keys and newer multi-touch support made it a great addition. With the support forefront-facing camera, the selfie-taking hip crowd never felt happier. 

7.  Android 3.0 Honeycomb (2011)

This is perhaps the only Android version that was targeted for tablets, or more specifically, for large screen devices. A Motorola device, which later on became Zoom, was the first one to display Honeycomb. Some design cues were shown in Honeycomb that was later and became integral features of Android. Google started to switch to blue instead of its classic green. Previews were offered for individual widgets that were not available to the end-users. 

Another important aspect was removing the need for a physical button as buttons like Home, Back, and Menu was now included virtually within the software. This made way for larger screens in the future as the screen-to-body ratio now easily increased.

 

8. Android 4.0 Ice Cream Sandwich (2011)

After Nexus S, Google paired up with Samsung once again for the release of Google Nexus, where Ice Cream Sandwich was unveiled with it. The OS brought the aforementioned virtual buttons with blue highlights also quite visible now. Face unlock, data usage analysis, and new apps for mail and calendar also got a boost in this version. 

9. Android 4.1 Jelly Bean (2012) 

Some significant changes were offered by Google with this update so that many things changed for the better. Google Now was a major change through which users could launch it, with a single swipe, calendar events, email, weather reports in a single display. It was a major step forward towards a digital assistant. Touch performance was also enhanced with expandable notifications, and refreshed fonts also significantly improved. 

10. Android 4.4 Kit Kat (2012) 

Nexus 5 was the first phone on which Kit Kat was officially launched, and several new features were unleashed by Google. The look of Android was drastically changed, with the Blue color taking precedence now. And several Android stock apps were redesigned with lighter color schemes. The immensely popular “Ok, Google” search command was introduced to use Google Now any time. 

A new phone-dialer, full-screen apps, and new hangout apps offered SMS support to the Hangouts messaging platform. 

11. Android 5.0 Lollipop (2014) 

Keeping up with the tradition, it was launched with a new Google phone, the Nexus 6. It features Google’s “Material Design” philosophy. Several technical aspects were taken care of, like the introduction of Android runtime, the addition of RAW image support, etc. Android 5.0 also saw the addition of Android TV, which brought Android to the big screen. 

12. Android 6.0 Marshmallow (2015) 

The app menu virtually changed as it looked like a complete overhaul in the design. A white background was used instead of black, and a search bar for finding apps was introduced. Memory manager was another great addition that let you know the app used within a specific time period. Volume controls were also enhanced and changed volume controls for different devices, media, and alarms. 

Fingerprint sensors were given a significant boost with Marshmallow. Also, permission for the app requesting downloading and updating also changed on an as-needed basis. 

13. Android 7.0 Nougat (2016)

Perhaps the most significant upgrade happened with Nougat as it marked a sharp shift in the way the operating system was offering facilities and features to the end-users. Google Now was replaced with Google Assistant, and an improved notification system was also introduced. Multitasking also got a boost so that users could split screens, even if they were using a smartphone or a tablet, without signing out of the apps. 

14.  Android 8.0 Oreo (2017)

Numerous multitasking features were introduced with Android Oreo, like picture-in-picture and native split-screen. Turning notifications channels off was finally a reality so that users could sort notifications based on their importance. The ability to snooze notifications was also introduced. 

New emojis were offered to the users, making them more user-friendly. Auto-enable Wi-Fi and smart text selector were some other notable additions to this version. 

15.  Android 9.0 Pie (2018)

This marked the end of a decade of smartphone launch, and the OS also got a marked improvement for the tenth anniversary. 3-button setup was discarded in favor of a single, pill-shaped button and gestures to control things like multitasking. Marked improvement with notifications was also introduced. Digital Well-being was introduced to make sure users can think about what apps take their most time and how to avoid addiction to them. 

Other features include an adaptive battery, limiting how much battery background apps can use, which was another important update in Android Pie. 

Know about Android Oreo Vs Android Pie

16. Android 10 Pie (2019)

With a total rebranding of the operating system, Google ditched the pretty naming of the Android versions with a simple 10. A new logo was also announced, coupled with a refreshing color scheme. The back button got eliminated with another navigation button and gestures. Dark-mode made the viewing easy and also acted as a potential reason for extending battery life. 

17. Android 11 (2020)

The public beta for Android 11 was released in June 2020. It is available on several flagship devices now, with Google Pixel Phones, Xiaomi, and One Plus, the first ones to receive the update. Smart-home control toggles and within the device control hub, thus making it easier to control any linked smart-home devices. A separate conversation section for notification is available now to let users screen app alerts and other device messages conveniently. 

The permission from each app can also be restricted each time they are opened. The full version was released on September 8, 2020, and now all the users who have got the update are using all the features without any hassle. 

Over to you 

This blog will help businesses look for an app development company as to what features they can rely on and what more they can ask in getting an app for themselves. 

If you think that you can add something valuable to this blog or ask a question, you are welcome. For any feedback or suggestions to make this blog better, please use the comments section below.  

The post A Quick Guide for the History of Android Versions with Emphasis on New Features and Technologies appeared first on Branex Official Blog.

The above quote is one reason why the Internet is such an amazing thing and one of the past century’s greatest inventions. People who know how to use it aptly reap great benefits through it. Extensive knowledge of web development is required by the person responsible for it because it is an important part of it. All the websites that are hosted on the Internet need to be comprehensively developed for optimum results.

Web development is often confused with design as both terms are usually used when we talk about websites, especially related to e-commerce. Front-end and back-end development are the two main categories, so let me define them before proceeding further. 

Front-End Development (Client-Side) 

Also known as client-side programming, it is related to how everything is displayed on the web page or an app. A web designer’s vision comes to life as the developer uses HTML and JavaScript to develop a web page. A developer works in conjunction with a designer so that he can achieve the best result. 

Back-End Development (Server-Side) 

It is all about how the coding of the data in the database is done and how it is delivered to make a solid foundation for any website. A minor mistake by the developer using programming languages like PHP and Python can make a website do weird things or doesn’t perform the operations required. 

Both front-end and back-end developers’ role is important as both learn web development to offer a seamless online experience. A full-stack developer knows the job of both types of developers mentioned above and can be a smart option for startups looking for such a solution. 

The Requirement for Web Development 

I am sure that you must have got an idea now that web development is not for everyone. The complexity of the subject requires much knowledge about the subject to start working on it. One must be fluent in using different programming languages and other software used for debugging and other aspects. 

There are many courses taught online which anyone with a desire to learn can enroll into. After passing them, you can be sure of starting a career in web development, specializing in the back end, front or full-stack development of your choice. 

The following are the top 10 websites offering online courses for people interested in learning web development. 

1. Coursera 

Coursera is the leader in providing exceptional courses in the domain of computer science, software development, and web development, among many others. It also offers professional courses, certificate, and degree programs. Visit the website, and you can find a wealth of information about numerous courses that can help you in this concern. 

2. Udemy

Udemy is another great web portal offering students and professionals their services to learn web development and computer programming. If you need good support from one of the top online portals, this is a great opportunity for you. Web development enthusiasts can make a mark for themselves in learning new techniques to come up with a flawless website. 

3. Treehouse

It is one of the best-known websites online to learn online courses for web development and other aspects related to e-commerce. Putting up an online store is one thing, but you need to make sure that you are on track to make it big. You can learn exceptional courses here that can make your website look a class apart. 

4. Lynda

Lynda.com is also known as LinkedIn Learning now as all the courses on both the sites are the same as LinkedIn bought Lynda.com. To learn old school coding and start even if you are fresh, there are several ways in which this site will assist you tremendously. A great resource for anyone looking to excel in web development and related fields. 

5. Harvard Extension 

Harvard University is one of the world’s leading universities in terms of research, quality of education, and the prestige associated with it. So, it is natural that its online educational portal, known as Harvard Extension, also offers extensive courses. The emphasis is on providing students and professionals to enhance their skills through quality education. 

6. MIT OpenCourseWare

Massachusetts Institute of Technology is a world-renowned institute of higher learning, especially in science and technology. It’s OpenCourseWare is also based on its idea of helping anyone keen on learning new things. The best way to learn web development is by getting assistance from the technology leaders and learning it from MIT, the hub of new technologies and innovation. 

7. EDX

EDX is a free resource for anyone looking to learn web development and various other courses related to design and other websites’ features. The best part is that it is totally free, and anyone can enhance his skills or gain initial knowledge about web development. Start browsing through the courses and select your learning level to get a head-start. 

8. PluralSight

PluralSight was earlier known as CodeSchool and is one of the oldest and most comprehensive sites on this list. If you want to keep up with the latest web development trends or just want to learn the basic skills and know the jargon, the courses featured here will help you tremendously. 

9. Alison 

Alison is also a free-online learning site providing certificates after you have completed your web development or any other course. The courses are also available in several different languages, including Arabic and German, so that people who do not have English proficiency can also learn web development in their preferred language. 

10. Codewars

The name of the site indicated that it means business in the web development and programming fields. It is very popular with people looking to test their programming and web development skills. This is for intermediate and advanced learners so that they can enhance their skills. This challenge can make you take this field seriously and learn to excel on this website.

Over to you

Do you want any other website on this list? Please offer your valuable feedback for this blog or ask a question by using the comments section below. 

The post Top 10 Websites that offer Web Development Courses for Easy Learning appeared first on Branex Official Blog.

It’s not where the currency has come to a stop, but it is ever-evolving. According to analysts, Bitcoin will witness rapid growth in the coming years. Just during this bull-run, the FXStreet estimated a single Bitcoin price to reach an alarming rate of $300,000 above & more.

But before we begin with learning where we can find the best price for Bitcoin, let’s first identify what Bitcoin is and how much potential this digital currency upholds in the growing industries.

What is Bitcoin?

Bitcoin is a digital cryptocurrency that is more commonly used as an investment for making online purchases and more. It is a currency sponsored by the government. It works through a system where people in the Bitcoin community earn coins through a sophisticated method called “mining.”

Using the best computer technologies and working on complex algorithms, the machine searches for Bitcoins to take a painstakingly long process to mine a single Bitcoin.

Based on the market value of Bitcoin, you can sell or purchase the cryptocurrency anywhere you want. One thing to keep in mind is that Bitcoin is not backed by any government. Bitcoin is part of a system or a community where you can earn coins through mining, as discussed above. The currency can also be purchased in digital wallets through different bitcoin exchanges. It works similarly as a stock market exchange does.

In short, Bitcoin is expressed as the future of currency.

Which Is the Best Exchange to Purchase Bitcoin?

If you can’t set up your own mining gig to extract Bitcoins, my recommendation is that you go for purchasing Bitcoin at an exchange. Choosing the right exchange can be quite overwhelming and if you’re not quite sure about which mining exchange can be the best option for you, let us help you out.

Here are five mining exchanges that I believe are worth consideration.

1) Coinbase

Without a doubt, Coinbase is one of the largest Bitcoin exchanges in the market. With Coinbase, you get not just an exchange but also a digital wallet. It is one of the easiest places to find & purchase your Bitcoin currency. You can purchase Ethereum, Bitcoin Cash & Litecoin from this place.

When you purchase a cryptocurrency from Coinbase, it charges you a fee of 1.49% for U.S transactions through a bank account. If you purchase it using a credit or debit card, you get a charge of a 3.99% fixed rate. Why do I believe Coinbase is a great option? It’s because Coinbase keeps 98% of your cryptocurrency in an offline location.

2) Cash App

Here’s a mobile app through which you can purchase & sell Bitcoin without incurring any additional cost. Although the app is normally used for transferring money, because of its free transactional nature, it is considered one of the top apps for Bitcoin currency exchange. Among the best crypto to buy, Ethereum is one that I believe holds a significant potential of growth. It is also a very stable currency and holds a great potential for growth in the coming days.

Powered by Square, Cash App is a huge financial technology where multiple transactions take place. It includes multiple services, including Bitcoin transactions, which is a small part of the entire gig.

3) Binance

Binance is another cryptocurrency exchange that includes plenty of different cryptocurrencies. It includes cryptos such as Bitcoin, Ethereum and its very own Binance Coin. The transaction fees for Binance goes as low as .1%, so if you want to get the best rates for multiple transactions, Binance is your best bet. Binance allows you to make quick trades on various digital currencies such as TRON, ICON, Ethereum Classic, EOS, Litecoin, Stellar Lumens, Ripple and a bunch of other ones.

If you are looking for a platform where you can make many exchanges at a low price tag, Binance is your one-stop-shop solution for everything. You can access it through a desktop as well as your Android app. There are reports of delays during transactions, but altogether, it is a great app.

4) CoinMama

Looking for an all-in-one exchange with a digital wallet for easy transactions, Coinmama is a great platform where you can change different currencies. You can easily exchange additional currencies, including U.S Dollars to Euros and much more. The site comes with more than 2 million customers in 188 countries. An easy feature allows you to purchase Bitcoin in just a handful of clicks from the homepage. The exchange further offers you to make real-time transactions. You only get charged for a higher fee, which goes as much as up to 3.9% on commission. Just buy and sell transactions for 0.9%. If you perform the transaction using a credit or debit card, it can go as much as up to 5%.

For now, there’s only a website. There’s no mobile app for using the platform.

Coinmama is a registered business in the United States and well recognized by the government.

Is Cryptocurrency a Good Investment?

Cryptocurrency has a vast potential and growth structure. If you haven’t thought of making due investments in the past, now is the time to make some. The market is currently on a rapid growth because of the bull-run, but by the end of this year, the market will come to an abrupt close. And when from there onwards, the currency value will start coming down, making it the best time to invest. You can put your money in and wait for the next few years for the currency to reach an alarming value for the long term. It can be an excellent investment for you and future businesses.

The post Best Exchanges to Buy Cryptocurrency in the UAE Fintech Market in 2020 appeared first on Branex Official Blog.