Content creation is an important process that needs all your attention and focus. An experienced content creator can help you bring interesting ideas to life. Whether you want stunning stories, long-form content, ebooks, bite-sized promos, blog posts, animations, or videos, hiring a content creator can help fulfill all your writing needs.  

So, if you want to hire a content creator for your company, here are some really effective ways to make the selection process easier and simpler.

Let’s check them out.

Important Steps to Follow When Hiring a Content Creator

1.       Determine What Type of Content You Need

2.       Know the Sources to Find Find the Best Talent

3.       Identify Tools They are Familiar with

4.       Find out Your Budget

5.       Set Clear Expectations

6.       Give Them Positive Feedback

1.       Determine What Type of Content You Need

Whether you are an ecommerce business, a retail business or service-based agency, hiring a content creator is critically important for your business’s growth. Professional content creators will develop content that engages your target audience and drive more conversions. For instance, if you want to hire a content creator for your app development company, it is important to determine the type of content you want for your agency.  

Many expert content creators have experience writing a variety of content, it’s advised to focus on the specific content you want to promote. For example, if you want video content for your landing page or sales page to attract more leads, it is going to require a different skill than writing an ebook.

Some business owners want catchy social media content for their marketing campaigns, while some require informative blog posts to become an industry expert. So, outline what type of content you want and the scope of work. It will help you choose the best person for the job.

In this digital world, businesses need to create different types of content, such as video content, written content, graphic design content, and photo content. There are tons of content creators who specialize in different types of content, including, social media content, ebooks, email copy, product descriptions, photo content, blog post banners, book covers, infographics, website graphics, to name a few.

If you are a startup and starting from scratch, consider hiring a digital marketing agency to create a strong marketing plan for your business. They have a team of inhouse writers that can create valuable things you need to promote your business.

2.       Know the Sources to Find the Best Talent

Okay, now you have a clear idea of what type of content your business needs, now start looking for places where you can find professional content creators. Fortunately, there are a number of online places where you can easily find the right person for completing your content marketing tasks. Finding the right content creator to work with can smooth the process of content creation.

From LinkedIn to Fiverr, Upwork, CopyBlogger, and CopyHackers there are a number of online sources where you can easily find the person for your content writing tasks. Moreover, there are some job posting sites, such as Indeed, Lensa, Jooble and Alongside that allow you to find content creators, no matter the type of content you are looking for.

Here is a list of some great sources where you can find the best talent for your brand:

·         Writing Studio

·         Upwork

·         LinkedIn

·         Indeed

·         Contently

·         ClearVoice

·         Brafton

·         Skyword

·         ContnetWriters

·         Fiverr

3.       Identify Tools They are Familiar with

Content creators are required to create a lot of creative content to fulfill the brand’s needs. Many professional content creators use some tech tools to create engaging, catchy content for the audience. With the help of these tools, content creators can create high-quality work that must be very beneficial for your agency. When you are looking for a content creator for your web design agency, make sure to know what professional tools they use for creating graphic design content.

Whether you want to create video content, podcasts, social media posts, animations, or blog posts, there are a number of tools that can make digital content creation easier. Experienced content creation teams use different tools for content creation and editing to meet the quality standard. Here is a list of some great content creator tools that will help every content creator to create a perfect piece of content.

·         HitFilm

·         BuzzSumo

·         Buffer

·         Canva

·         InShot

·         Burst

·         Grammarly

·         Otter

·         Anchor

·         Lumen5

·         GIPHY

·         Riddle

·         Typeform

4.       Find out Your Budget

Figuring out what they should expect to spend on content marketing tasks and what kind of output they will get in return seems a daunting task for many business owners. They are not sure how much money they should spend on the content creation process and what their budget should be. However, the bigger your budget the better. By investing more money, you can easily hire highly experienced content creators or get professional content writing services to achieve your content marketing ROI.

Source: ClearVoice

Business owners need to know how much content creators cost. Well, there are many factors like experience, skill level, tools they use, the type of content and timeline you need to create. Well, there is no fixed pricing structure for freelance content creation, as it depends on so many factors. But it will be better if business owners pay excellent rates for quality work. So, check the hourly rate of freelance content creators and how much they charge for extra work. It will help you create a budget for your content writing projects.

Hiring a digital marketing agency that offers content writing services is a sensible approach to get quality content for your brand. They have a specialized content production team that are experienced in creating video content, graphic design content, and written content for brands. Working with an experienced content production team allows you to create campaigns that perfectly align with your marketing goals and KPIs.

5.       Set Clear Expectations

Find content creators who can manage your content writing and marketing plans, meet your content needs and finish projects on time. If you want to save your and your content creator time, it is advised to clearly tell them what type of content you are looking for. For example, if you want a 3000 word blog post with recent statistics and relevant examples, communicate clearly.

Similarly, if you want a copy for a sales page, provide a creative brief to help the creator understand what type of content you actually need for your audience. In short, setting clear expectations and communicating the exact deliverables will keep everyone on the same page.

6.       Give Them Positive Feedback

Content creators produce amazing work, but if the draft doesn’t meet your standards, explain what type of content you want for your brand. You need to clearly tell them what changes you want in copy. Highlight specific areas that need changes and guide creators to avoid repetitive revisions. If you like their work, give them credit and allow them the freedom to work. It will encourage creators to produce more quality work.

Are You Ready to Hire a Content Creator for Your Agency?

Finding the right content creator is the key to creating engaging and valuable content for your audience. Content creators create content to increase your website traffic, increase brand awareness, drive more conversions and boost sales. With the right team of content creators, you can focus on producing top-tier content for your brand and achieve the new level of success and recognition.

The post <strong>How to Hire a Content Creator for Your Agency?</strong> appeared first on Branex Official Blog.

Content marketing is one of the best strategies that can boost user engagement, build brand awareness and increase your revenue. According to a survey conducted by Content Marketing Institute (CMI) suggests that more than 91% of marketers rely on content marketing strategies to reach customers. The same survey suggests that 86% of B2C marketers believe that content marketing is a key strategy.

Different studies have shown that content marketing is a proven way to promote your business. Many marketers use this effective strategy to reach their target audience. Unfortunately, many marketers don’t know how to effectively use content marketing and strengthen their brand image.

There are many creative ways to produce engaging content, let’s discover some amazing content types that you can use in 2022.

1.       Guestographics

A guestographic is basically an infographic that a website posts in collaboration with other brands. The purpose of posting guestographics is to add value and drive natural links to pages on a website. It is a cost-effective strategy to build brand awareness, generate high-quality SEO backlinks and create meaningful relationships with other brands.

It is a win-win solution for the publishing sites and brands as it produces quality backlinks and strengthens your SEO strategy. If you haven’t tried this content idea yet, now is the time to publish an infographic on a publishing site along with a guest content that includes a link of your website you want to promote.

So, design guest infographics and partner with a famous website and ask them to include a link of your website on a specific keyword you want to rank for. When more and more people share your guestographic on social media, it will increase your brand visibility and get backlinks for SEO traffic growth. 

2.       Podcasts

Today people want informative and engaging content that helps them solve their problems and make their lives easier. Podcasts are one of the best content ideas many brands, entrepreneurs, startups and successful businesses are using to share useful content on a range of topics. Adding podcasts to your content marketing strategy is a worthwhile idea to create an engaging user base and provide value to your listeners.

According to Podcast Insights there are more than 2 million podcasts and podcasts listeners are more likely to follow brands on social media. By adding podcasts to your content marketing strategy, you can bring new life to your content and engage your listeners. All you need is to come up with an engaging topic that draws people towards your show and solve their pain points.

You can use podcasts for marketing purposes and tell people how they can use your services or products to improve their lives.

3.       Carousel posts

Carousel posts are the new and amazing way to boost user engagement, reach new audiences and drive more traffic to your website or blog. In fact, carousel posts are slide shows that serve as the most versatile tool for marketers that help them achieve their marketing goals.

According to statistics, carousel posts generate a higher engagement rate approximately 1.92% compared to images (1.74%) and videos (1.45%).

LinkedIn, Facebook and Instagram allow users to create carousel posts.

https://www.instagram.com/p/B06ScZLpOzj/

No matter which social media platform you use for creating carousel posts, this type of content can be used for the following purposes:

·         Promoting new service or product

·         Offering personalized recommendations

·         Sharing brand stories

·         Showcasing user-generated content

·         Displaying testimonials

·         Add a touch of creativity to your social media feed

4.       Screencast Videos

A screencast is an innovative way to digitally record informative and how-to videos directly from your computer screen. Screencasting allows you to capture your screen and record it, which helps you teach or share interesting ideas. For digital marketers, it has become easier to share tutorials, training videos, presentations and lessons to help their audience educate and take well-informed decisions. 

Viewers can easily watch the screencast whenever it is suitable for them and absorb the information at their own pace. Viewers can pause and replay the video and use it as a guide to get the answers to their questions.

Many brands are using screencast videos to share how to use their products, while some companies are using this content format to tell people about their services. You can also add this creative content type to your content marketing strategy and make the most out of it.

5.       Webinars

If you want to promote your business and reach a wider audience in 2022, you should try webinars. A webinar is just like a seminar, which is held online for a wider reach and brand promotion. It is a proven content marketing strategy that allows marketers and business professionals to interact with potential and existing customers in real-time.

According to statistics, more than 60% of businesses design webinars to entice users to convert and become paying customers. Approximately 54% of B2B professionals watch webinars almost every week.

Webinars are a great content marketing strategy that can help brands in a number of ways, including:

promote your brand, its products and services

·         Greater content creation

·         Improving SEO performance

·         Increasing brand awareness

·         Better user engagement

Many brands use webinars to generate high-quality leads, increase brand awareness and build a strong relationship with customers.

Over to You

Keep in mind that content is a true representation of your brand. If done right, your guestographics, screen casting, carousel posts, podcasts and other type of content work well for your brand. Content has the potential to drive high-quality leads, boost conversion rate and user engagement. Experimenting with these creative content types is an awesome idea to fulfill your audience’s needs and provide them with relevant, to-the-point and useful content that entice them convince and convert. 

The post 5 Amazing Content Types Every Marketer Should Try in 2022 appeared first on Branex Official Blog.

Today, social media is a key component of nearly every brand’s marketing strategy. However, with multiple accounts to manage and online platforms to navigate, marketers struggle to keep up with what’s working and what’s not. With so much information to monitor, how can you recognize the best times to post your content to achieve optimal engagement?

Here you need to have a proper understanding of the behaviour of your audience. And if you know, when your consumers are online that would help you big time to get the attention of people.

If I ask you, what is the success of a brand’s marketing campaign?

The answer always is the right campaign executed at the right time. Timing is everything in your marketing campaign. No matter how strong is the campaign, if performed at a time when there are low traffic times in the chosen marketing platform, your campaign will not get the desired eyeballs on your content.

There is a quote that clearly tells there are different rush hours and different audience behaviour for different channels in social media.

Related: 5 Simple Ways to Generate Effective Social Media Content

For a brand, it is important to know when to post on social media channels to gain maximum exposure.

You can either try and work out your own strategy, or you can take from the people around you.

No matter you’re starting a business right now, or already a well-established business, you need to learn how to do social media marketing for your business.

Best Days to post on Facebook, Twitter, Instagram, and Google+

• Try Instagram on Monday to boost likes and shares.
• LinkedIn gets the most engagement on Tuesdays
• Google+ engagement best at 9 am (EST)
• Best day to post on Facebook and Twitter on Thursday.

From 100 visits a day to 3200 visits per day. Contact us now!

Not just Entrepreneurs, small business owners, and even the biggest brands are using social media to generate traffic on their website.

But the real question is, what is the best time to post on Facebook, Twitter, Instagram, or Google+?

Well, every year research takes place and people argue on different timings. But sometimes one research does deliver some serious results.

Lucky for you, we are here to present the perfect timings to post on Twitter, Facebook, Instagram and Google+

Best time to post on Facebook, Twitter, Instagram, and Pinterest

Facebook

Days: Thursday & Friday

Time: 1:00 – 3:00pm (EST)

The closer the weekend comes about the more people check out and check in to Facebook

Instagram

Day: Monday

Time: 3:00 – 4:00pm (EST)

This is mainly due to companies posting during this time and stirring interaction.

Pinterest

Day: Saturday

Time: 8:00 – 11:00pm (EST)

People have more time to sit back, relax, and pin.

Twitter

Days: Monday-Friday

Time: 12:00 – 6:00pm (EST)

Click-through rates are higher during weekdays and work hours.

You need to analyze your data and optimize your postings based on the above-mentioned time. Also, different industries have different customer avatars, keep that in mind while creating your social media post timings.

Seasons also affect your marketing campaign and the product you are marketing. If you are selling wool, you need to start campaigning just before the start of winters. DIY products can be sold most when your consumer is on holiday. Holiday marketing is best during the middle of the week when people are looking to get away from work.

Creating social media business accounts are not enough if you are not posting when your target audience is online. Be its educational content, inspiring photos or creative graphics your timing is everything for your social media marketing. Share your thoughts on what results have you seen while posting during different schedules?

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For creating memorable digital websites feel free to contact us anytime.

The post The Best Time to Post on Facebook, Instagram, and Twitter – Updated 2020 appeared first on Branex Official Blog.

This is where content marketing comes into play. Content marketing have become an integral part of digital marketing strategies and it is understandable why. It helps you boost your conversions, generate more leads and convert those leads into paying customers. Despite all its advantages, most businesses fail to make the most of content marketing because they do it the wrong way.

Here is an infographic by Web Design Dubai Company that will highlight seven different stages involved in content marketing lifecycle.

Why Use Content Marketing?

• 90% B2B buyers say online content has influenced their purchase decision
• 78% of CMOs consider content marketing as the future of marketing
• 72% of marketers say content marketing increases engagement

Companies with blogs produce 67% more leads per month than companies without a blog Content marketing costs 62% less than traditional marketing and generates 3X more leads. 61% of customers have made a purchase after reading a blog 7 Stages of Content Marketing Want to do content marketing the right way? Here are seven stages of content marketing lifecycle you should know about.

1. Setting a Goal

What goals you want to achieve with your content marketing efforts? Answering this question will give you a direction to move in.

2. Creating a Content Strategy

Outline the steps that will help you achieve the desired goals by crafting an effective content marketing strategy.

3. Do Your Research

Collect useful insights and data by analyzing content that is already out there. This will help you make your content even better.

4. Content Creation

Use all the data to put together a piece of content that strikes a chord with your audience and target their pain points.

5. Content Curation

Search, filter and publish content based on your buyer personas and make it easy for your audience to find your content.

6. Content Distribution

Get more eyeballs on your content by promoting it on multiple channels. This will help you to attract new customers.

7. Engagement

Convert your readers into paying customers by interacting with them. Add a call to action in your content to persuade visitors to take desired action.

Embed Code:

</p> <pre><a href="https://www.branex.ae/blog/infographics/7-stages-of-content-marketing-lifecycle/"><img decoding="async" src="https://www.branex.ae/blog/wp-content/uploads/2019/10/Content-Marketing-Lifecycle-01.jpg" alt="7 Stages of Content Marketing Lifecycle – Infographics" title="7 Stages of Content Marketing Lifecycle – Infographics"></a><br />Courtesy of: <a href="https://www.branex.ae/">Branex</a></pre> <p>

The post Content Marketing Lifecycle: 7 Stages of Content That Everyone Should Know About appeared first on Branex Official Blog.

Website localization allows you to target a wider audience and promote your products and services to the global market. Creating localized SEO campaigns can have a positive effect on your search engine rankings, which will eventually drive more traffic to your website and generate more conversions. Furthermore, website localization makes your website easily accessible to a larger audience, making it easier to read and absorb your content.

Here are some easy strategies for effective localization that can help you convert your website from a single language to multi-language.

Choose Multilingual Content Management System

When it comes to translating your website into multiple languages, it is advised to use a multilingual content management system. If you want to promote your business globally, it is important to choose the best multilingual CMS for your website. Make sure to choose aCMS that packs the following features:

• Global Site Architecture

This feature allows CMS to generate country sites and decides what needs to be translated regionally or globally.

• Translation Workflow

This feature allows you to start the translation process whenever you want or schedule it, but you can’t make this content go live unless you are sure it’s accurate. With the help of pseudo-localization, staging sites, and in-CMS testing, you can verify and test the result of the translation process.

• Uni-Code Support

One of the major benefits of using a multilingual content management system is that it portrays a unified brand message in all languages. The Unicode support makes it easier for CMS to display, edit and manipulate any language accurately and support all characters from different languages such as Arabic, Japanese, Russian and more.

• API Integration

A multilingual CMS can save you time by simply eliminating manual efforts for localization. It allows you and your translation services agency to easily pull and push website content automatically through an API integration or CMS connector. You don’t need to copy and paste or export and import source and translated content.

WordPress, Drupal, Craft CMS,and Adobe Experience Manager are a few top open-source CMS platforms that brands can use for their multilingual websites.

Translating Website Content

Translating your website content is the most effective website localization strategy that will help you reach an audience who is eager to know about your brand and products in their native language. Investing in website localization to translate your website content is a sensible approach to drive more conversions and leads from international markets.

When it comes to translating your website content, there are a variety of options available to choose from. Depending on your needs, preferences, and budget, you can choose the best translation management system.

• Google Translate
  

Google Translate is a free tool that quickly translates your website content in more than 100 languages. When a visitor lands on your website from a different state or region, Google Translate widget will translate your website content into the selected language.

There is great news for businesses working in the Middle East and Arab countries that Google has greatly improved its automated Arab translation services.  Google’s updated Neural Machine Translation system can now create more natural translations with increased accuracy and fluency. If you are running an online business in Dubai or any other country, you can use the Google Translate tool to translate your website content from English to Arabic.

• Weglot

Weglot is one of the best WordPress translation plugins that make it easier to translate your website content into different languages. The plugin uses machine translation to generate a translated version of your website in over 60 languages. The best part of this translation plugin is that it is compatible with all the WordPress themes and plugins.

• WPML

WPML is a famous translation plugin that has an intuitive interface that makes it easy to create and edit your translated content. This plugin is mainly focused on manual translation and works by assigning Translator users. It allows you to translate your website content in more than 40 languages.

Final Thoughts

You have spent a lot of effort, energy, and money increating your brand. Obviously, you don’t want to kill your brand image by poor translation efforts when you promote your products or services globally. Your website is the most important part of your business marketing strategy, and website localization will provide you with great results. It is a great strategy to improve your online presence in a particular niche or market. Localizing your website into the local language of the country you are aiming to promote your products or services will increase traffic from the particular region and drive high-qualified leads and more sales.

Regardless of which content translation strategy you choose, a localized website is indeed an effective SEO factor that will attract targeted traffic, boost your domain authority and improve the ranking of your website on SERPs.

The post Go global, act local; Leverage Google Translation to Make your Website Appeal to the Local Audiences appeared first on Branex Official Blog.

A study suggests that businesses that invest in the localization of content attract a more engaged audience and earn 2x more revenue on average. Another research shows that more than 75% of consumers prefer to do business or buy products from websites done up in their native language.

If you want to double your profit, reach your target audience, and build business credibility on a local level, now is the time to create a stellar localized content strategy. But keep in mind that localization of content is not limited to translating website content, it involves localization of language, behavior, and cultures.

Here are some benefits of creating a content localization strategy for your business.

Create Strong Connections with Your Audience

One of the biggest benefits of creating locally-relevant content is to gain the attention of your local audience and help your brand resonate with them. When you create content by keeping cultural, lingual, and regional differences and native vernacular in mind, it will help you win the interest and loyalty of your customers. In addition, it will also help you communicate with your customers effectively.

Create Brand Credibility

Another benefit of having a localized content strategy in place is to build brand credibility within your target market. When you speak to your audience in their native language, it will create a positive impact on your prospective customers that your brand is serious about catering to the unique desires and needs of a specific group and culture. Content localization not only helps brands build credibility, but it also provides website visitors with the memorable user experience. When your visitors can access your website in their native language, it will eventually make your brand a trustworthy source.

Increase Conversions and Sales

Today’s consumers are not prone to falling prey to salesy pitches; they consider a lot of factors prior to making a purchase. From cultural to political, environmental to socio-economic factors, many aspects influence their purchase decision. Content localization helps you convey the message you are trying to convey to your audience, persuading them to convert and turn into customers. This will eventually help you drive more conversions and sales.

Improve Your SERPs Rankings

In order to reach local clientele and get more and new customers, marketers are advised to create a strategy to appear on the top rankings of Google search results. When you take the interests, preferences and pain points of your target customers into account and use less competitive keywords while creating local content, it will help you capture the attention of ideal customers and drive more traffic to your small business website. Improving your SEO efforts and incorporating local keywords in your content strategy is indeed a surefire way to rank your local business website high in Google search engine.

Crucial Steps to Creating a Stellar Content Localization Strategy

1. Create Locally Relevant Content

Being an online marketer, you should understand the real importance of creating locally relevant content for your target market. Prior to creating local content for your website, it is important to do your dur diligence on your target audience and understand their interests in terms of localization. You need to carefully consider the culture, demographics, language and social influences while creating content for a specific audience. Using location signals is also a great idea that helps search engines identify the geographic location you are targeting. Incorporating local keywords is an effective strategy to can greatly bolster the visibility of your local content in search engines.

2. Optimize Landing Pages

In order to boost conversions, it is advised to create localized landing pages and optimize them accordingly. For instance, while optimizing a pricing page, it is important to carefully consider the economic position of your target market. This will help you come up with a better pricing plan. Giving out special holiday discounts and exclusive deals for different festivals is another great strategy to catch the interests of your local audience. In addition, you can give your website visitors an opportunity to choose their location and set language settings.

3. Humanize Your Brand

If you want to increase your business credibility and become a trustworthy brand in your city, state or region, it is critically important to interact with your local audience. You should add a human factor to your content localization strategy which will help you build a strong local reputation. You can create campaigns to engage with your audience on an emotional level. You can use the power of visuals to give your local consumers a sense of comfort with your brand. Trust me, localizing images is a powerful tactic to make your brand more trustworthy, relatable and familiar to your local audience. Using localized images will also help you grab people’s attention.

4. Actively Participate in Local Communities

In order to create a strong connection with your local audience, you can join local communities and provide solutions to their problems in their native language. In addition, you can sponsor a local event to create brand recognition, join a local business association, or simply share interesting, engaging posts on social media to build a strong local community.

5. Make Your Business Accessible

If you offer services and products in different states and regions and want to create a solid online presence, it is important to make your business easily accessible. If you want to increase the searchability of your local website, it is important to embed Google Maps in your contact pages to help users find the areas in which you are operating. Placing a prominent call to action button and adding a contact form to get more information can also help. Furthermore, adding Call Now option in Google My Business is also helpful when localizing your content. In a nutshell, providing your business location, detailed contact information and a phone number can help users find you.

Final Thoughts

If done right, creating a content localization strategy can help your audience identify your business which will eventually help you capture the attention of the local market and drive more leads and conversions.

The post 5 Ways to Create a Results-Oriented Content Localization Strategy appeared first on Branex Official Blog.

The solution?

Segmenting your time into planned intervals can help you manage social media for business in just under 16 minutes a day. The plan which we are about to reveal helped us manage our social media in half of our usual time and created a more significant impact.

Here is a quick 16-minutes break-up that can help you manage your social media for business in the most efficient manner possibly.

Start with 6 Minutes of Listening

You can start tongues wagging but you have no control over what they say. But, one thing that you can do is to eavesdrop and glean a sense of what people are saying about your brand and engage them in meaningful conversations.

The great thing about social listening is that it helps you catch conversations that are taking place around your brand. This allows you to participate in discussions and improve the overall customer service. Take feedback from customers, and learn more about your competitors along the way.

You can start with Google Alerts. Simply enter your brand name and Google will track your brand mentions throughout the day and email you the stats at the end of each day.

This process does not take up more than 2 minutes of your time.

Next, you need to track the keywords, hashtags, and messages that you have received on your social media channels.You can use SocialMention to track down the social media mentions of your brand across the internet.

It won’t take you over 2 minutes to go over your social mentions and to respond to the necessary ones. What you need to do is to thank every customer that has praised you, and listen to every tiny complaint raised by your customers, and respond promptly in a helpful manner before anger flare up and the word spreads like wildfire.

With two minutes to spare, you can jump on the opportunity to schedule your daily posts. Postfity is an excellent service that can help you schedule your social media posts in no time.

5 minutes to Engage in a Meaningful Conversation

A study by MarketinChartshas concluded that 9 out of every 10 customers assert that they prefer to have meaningful conversations with a brand before they purchase anything from it. Most Consumers are of the opinion that brands these days are not making enough of an effort, leaving a lot of room for improvement.

By now, you must be in the loop of what people think about your brand and if it addresses their pain-points. You can now subtly detach yourself from the chatter and get down to crafting replies, responding to tagged content, or even following upon people who had shown an interest in your brand.

Alexandra Zamfir in her book,“The Essential Twitter Guide for Marketers” mentions that “Customers expects to get a reply within 30 minutes of interacting with a brand.” And if the brand complies within the time frame, there is a 42% chance of making a purchase with the brand.

Are you sure you don’t want to beat your competitor with our ablaze social media marketing?

3 Minutes for Analysis

To know which piece of content succeeded the most in grabbing the attention of your users, you need to know which social media platforms performed better than others.

For this, you can leverage online tools, such as Google Analytics, Ahrefs, and BuzzSumo to analyze the traffic on your website, and the amount of traffic your keywords get on specific topics.

Based-upon these stats, it will be easier for you to launch campaigns, identify the most cutting-edge trends, and track down the growth of your followers.You should check in once a day to track activity and generate reports over a timeline that makes sense for you.

2 Minutes to Schedule Posts

As your business grows, it will continue to get harder to revisit your social media channels, multiple times a day. This is when scheduling saves the day.While posting on various platforms, you need to modify the content as per the requirements for each platform. Moreover, you need to figure out the best time to post on each platform and schedule your posts accordingly.Here are some tips that can help you post the right content for each platform:

While posting on Facebook, you can capitalize on long stories and visual rich messaging to entice your audience. The best approach is to limit your posts to around one or two per day.

On Twitter, you need to ensure that your scheduled tweets don’t exude an impression of spamming. Instead of simple text, intersperse your tweets with images and videos, and try to change the snippet of every tweet. Don’t forget to use appropriate hashtags.

While posting content on LinkedIn, you need to keep a serious tone. You are catering to a professional audience, so there is not much chance that the audience will appreciate a humorous or casual tone.

With Instagram scheduling, you can easily schedule a product release or a photo to raise awareness. Instagram opens doors of opportunity for brands so that they can share behind-the-scene activities with their customers. This creates a personal bond between brands and their customers.

To Conclude it all

It takes a lot of brainpower to generate traffic from social media. But, now, you know that it only takes 16 minutes of die-hard focus to kick-start your social media campaigns & outwit your competitors.

The post It Takes Only 16 Minutes to Manage your Social Media for Business appeared first on Branex Official Blog.

I’m sure you have.

Being an entrepreneur or a digital marketer, you are probably striving hard to build a successful marketing strategy, and in turn an imposing business empire. You have already realized that it’s not enough anymore to simply rely on your services or products in order to reach unprecedented heights of success; you need to spice things up a tad.

All you need is to narrate an inspirational brand story that resonates with your audience and fills them up with touching emotions or heartfelt nostalgia perhaps. Major brands such as Nike, Coca-Cola, Google, Tom Shoes, Zappos and more have become industry icons because of their unique storytelling éclat, stellar services, and quality products.

Your brand story is the best thing that can differentiate your brand in this fierce digital world because people are prone to letting a stirring story become etched on their minds. A great brand story can position your brand in the most effective way possible while connecting it to a bigger audience. If you haven’t figured out how to tell your brand story well yet, you are probably missing out on a huge revenue-generating potential of your content marketing efforts. An inspirational brand story has a real potential to increase the value of your brand by 20x.

Components of a Perfect Brand Story

• The reason for your brand existence.
• Its purpose, values, objectives and mission statement.
• What makes your brand different from others?
• What motivates you to offer exceptional experiences to your consumers?
• Motivate your readers to be a part of your brand.

When you master the art of brand storytelling and successfully come up with a compelling story, your brand will surely engage with your brand. Here are some inspirational brand storytelling examples that will help you craft a powerful yet convincing brand story so that you are able to attract a wider and engaged audience, who is willing to buy your products.

 Related Read: How to Use Storytelling to Promote Your Brand and Build Trust

Let’s get started:

1. Warby Parker

“Warby Parker came into being with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price while paving the way for socially conscious businesses.”

The fashionable eyewear retailer, Warby Parker, has gained a massive popularity by offering higher-quality, better-looking prescription eyewear that doesn’t leave your wallets bare. The idea was born out of necessity when one of its founders lost his glasses on a backpacking sojourn and couldn’t afford to replace them even after turning out his pockets.

The brand believes that everyone has aright to buy quality glasses, but sadly a major portion of the world’s population can’t afford to buy a decent looking pair. To help solve this dilemma, Warby Parker, in collaboration with a non-profit organizationVisionSpring, makes sure that for each pair of glasses they sell, a pair is distributed to someone in need.

The eyewear retailer has distributed more than 1 million pairs to date and trained thousands of people to offer basic eye exams and supply glasses within their communities with the help of VisionSpring.

Good eyewear, good outcome!

2. Soul Cycle

“Our mission is to bring Soul to the people. Our one of a kind, rockstar instructors guide riders through an inspirational, meditative fitness experience, that’s designed to benefit the body, mind, and soul.”

Soul Cycle is a fitness brand that has a burgeoning vision to “create a better alternative to the fitness routines that feel like work.”The idea for the brand popped up when two busy, ambitious women Julie and Elizabeth couldn’t manage to find a perfect cardio routine, catering to their hectic schedules. So, they decided to start their own indoor cycling studio that emphasizes on a full body workout, in addition to a spiritual component.Soul Cycle currently touts 17 studios around New York and Los Angeles. Soul Cycle has totally reshaped the fitness experience and enthusiastically embraced its community of loyal fans.

Change your body. Find your Soul.

3. Johnnie Walker

The story behind this famous whiskey has its roots in the murky history dating back almost 200 years when the father of John Walker passed away and he had to sell his family’s farm due to financial hardships that befell them. Since John always had a predilection for business, he opened his own grocery store. With a flaring love for whiskey, John started brewing the best whiskey in town and sold it at his grocery shop. Soon he became quite a name to contend with. After John’s demise in 1857, his son Alexander did everything in his power to continue his father’s legacy and introduced the whiskey to many places around the world. Later, Alexander’s sons, Alexander II and George, renamed the whiskey bottle, hence, Johnnie Walker Red Label and Johnnie Walker Black Label came into being.

Today, Johnnie Walker is one of the most famous whiskey brands in the world, with a great message for their consumers: “keep walking”.

4. Blue Apron

Being a digital marketer, it is important to comprehend that your brand story should lend a purpose to your brand existence. And this purpose has to transcend your offerings. It is also important for the success of your brand, as people love to know the reasons behind why your brand exists in the first place.

Blue Apron is a service that delivers fresh, superior grade ingredients for meals that customers can whip up at home. One of the biggest players in the meal-kit delivery industry has smartly conveyed its brand’s mission: “Make incredible home cooking accessible to everyone.”Confiding in your consumers the sole reason behind your brand will make your brand story seem more real and intriguing to your target audience.

5. Beardbrand

Beardbrand is a company that sells beard care products. They offer a wide array of oil products and grooming kits that make it easier for men to maintain their appearance. The founder of Beardbrand Eric Bandholz started out with a blog and YouTube channel where he shared tips and invaluable insights for self-grooming. Eric was contacted by the NY Times for sharing his useful tips on beard care products and he didn’t miss this opportunity to promote his brand via this channel. He quickly became an authority on the subject and when he decided to launch his own brand of products, he had already earned the trust of an immense audience.

Remember that every inspirational brand story needs the right audience to become epic. Find your target audience, identify their needs, and then tell your story to them, just as Eric did. Beardbrand is a great example of brand storytelling that knows how to tap into your target demographics.

Final Words

Whether you are offering web design services, fashion products, real estate services, or electronic gadgets, you can create a huge impact on your consumers’ mind with an inspirational storytelling. So, be sure to create a memorable, persuasive and rousing story so that your target audience understands why your products or services are worth their salt. These exceptional brand storytelling examples mentioned above can refuel your creative juices and help you craft a story that will put you ahead of the curve.

The post 5 Exceptional Brand Storytelling Examples to Spruce up Your Content Marketing Efforts appeared first on Branex Official Blog.

Some people were not happy with the update and some are still complaining about it.

However, the new Instagram algorithm has been implemented and a large number of people are liking and commenting on more images and videos, and are engaging with their followers in a more active and positive way.

Regardless of whether users love the new Instagram algorithm or hate it, it hasn’t affected its user base growth. Instagram greatly boosted its user base by roughly 50% in the 10 months ensuing the release of the algorithm.  In fact, users are joining Instagram faster than before.

Let’s have a look at how the Instagram algorithm works and how startups and small business owners can create their 2018 marketing strategy around this groundbreaking revelation.

Ingredients That Go in to the Instagram Algorithm

The new Instagram algorithm update allows users to see the moments they care about first. It is all about determining which posts will interest you most and driving them to the top of your feed.

But the real question is, how does Instagram identify what users are most likely to care about? Instagram mentions are the major factor that determine if the “users will be interested in the content”, “their relationship with the person posting”, and the “timelines of the post.”

These are the important pointers Instagram algorithm consider the most:

Timelines

It has recently dawned over Instagram that users wish to see fresh and timely posts each time they log in. Instagram strives to show only pertinent and recent posts to its users. Something that happened last week probably isn’t going to catch the eye of an avid social media junkie, so Instagram is likely going to fill your newsfeed with only the most up-to-the-minute posts, even if an older post had received a lot of engagement. However, the timing of your post is still important since more recent posts rank higher in a user’s newsfeed. This is a great news for brands. While users won’t necessary see your posts at the exact time you post them, it’s still important to share at the right time to create more engagement. Ideally, the best time to post is when a major chunk of your audience is likely going to be active, as you will meet less competition then.

Engagement

Engagement shows that the post is stimulating and is probably gaining more likes and comments. Instagram’s new algorithm shows a newly published post to a sample audience to gauge how they would reach to it. If the post has received a positive response, in terms of likes, saves, live video views, comments, and shares, it is boosted and promoted. And since comments take a little more effort than tapping a simple “like” button, these are weighted more heavily.

Engagement is critically important, as a flurry of early activity shows the Instagram algorithm that a content is worth moving to the top of the user’s feed which simply leads to more engagement. In addition to how much engagement a post receives, the Instagram algorithm also factors in how quickly it received its engagement.

This is why digital marketers are advised to figure out the best time to post on Instagram for their business. Then, they need to consistently keep up a stream of engaging visuals and compelling captions to encourage users to engage with their post. They need to get the most important words up front to attract more followers and encourage them to keep reading.

Relationships

This factor can greatly analyze your relationship with the follower or brand depending upon how often you tend to engage with their posts over time. If you often like and comment on a brand’s videos and images, you will see more of those in your feed.

This helps ensure that users see more content from people they like most and have a strong relationship with, even if those people don’t have enough followers of their own to get a significant amount of likes and comments.

Brands are advised to build relationships with their followers. Proactively determine what type of content your followers want to see and engage with and post that type of content. You can use Instagram Insights to analyze which posts perform best and then create posts along similar lines to gain a massive, loyal and active userbase.

Profile Searches and Direct Messages

When you search for a user’s or a brand’s account, it clearly shows that you are interested in seeing their posts. Sharing someone’s content with your network via direct messages sends a pretty clear signal that you found that post compelling, even if you didn’t like or comment on that particular post publicly. These actions provide signals to Instagram that you are more interested in posts from a specific Instagram profile.

You can’t track engagement created as a result of direct messages. As you can’t see those shares, Instagram is analyzing them in the background. Therefore, digital marketers are recommended to invest their efforts and time in creating compelling and engaging posts that users will want to engage with and share. To make your profile more searchable, make sure you have an optimized Instagram bio.

How Can Brands Survive with Instagram Algorithm?

One of the greatest advantages of the new Instagram algorithm for brands and online marketers is that it boosts engagement. Here are some other benefits of using it for your brands.

Quality Posts Gain a Boost

If you consistently post quality content that perfectly aligns with what your followers want to see, your brand will have an edge over those who are just posting a large amount of irrelevant or lower quality posts.

Longer Lifespan of Posts

Previously, the half-life of an Instagram post was 72 minutes, which means that the posts could only get half of their total engagement within that allotted time. But after the implementation of Instagram algorithm, users can like and comment on your posts hours or even days later.

This is really amazing for brands with a more diverse audience, as more than 80% of Instagram users reside outside the United States. This makes it easier for brands to post engaging posts in their own time and users all around the globe can see posts they may have missed while they were offline.

How to Let the Instagram Algorithm Know that Your Brand is Creating Great Content?

• Focus on Creating High-Quality Posts

The new Instagram update has rendered quality, engaging content more important than ever, as low-quality posts will not appear in the users’ feed.

• Identify Your Target Audience

Engagement is the key to success, especially in this digital age. But remember; Content that is one user’s trash might be another’s treasure. This shows that you have to know your target audience inside out and understand what is most appealing and engaging to them. You need to fathom what types of posts and Instagram captions your brand should capitalize on to boost engagement.

You can determine who your target audience is by using Instagram Insights that can tell you the age, gender, location and other important demographic information pertaining to your followers. Then, you can depend on this important information to help create audience personas that will greatly help you boost engagement. This information can help you determine the best time to post your content to increase your chances of getting early engagement and sending positive signs to the Instagram algorithm.

• Use Instagram Hashtags

Hashtags greatly help you connect with new followers and engage with your content. This allows you to sit well with the Instagram algorithm. Use specific, relevant Instagram hashtags which will help you connect with users who are actually interested in your posts. You can stay abreast of the new hashtags your followers and competitors are using and incorporate them in your content.

• Share Live Videos

Posting video content is an amazing way of grabbing the attention of an ever escalating horde of users, and encouraging them to interact with your feed. Your followers would be notified each time you start broadcasting a live video on Instagram. You can save the video to your Instagram Story so that it can be assessable for another24 hours.

• Instagram Pod

There are certain groups of Instagram users who like and comment on each other’s posts and support each other. Each group member likes every post and makes a real comment on it. Since real Instagrammers are posting comments and offering likes, this strategy works in your favor.

• Boost Your Instagram Ads

You can curry the favor of Instagram algorithm by investing in Instagram ads. You can boost your posts or develop a custom ad campaign by using the Ad Manager or Power Editor.

• Work with Influencers

Partnering with influencers is another great way of exposing your content to people who are not following your band. This in turn will escalate engagement and makes you more visible to the prying eyes of the Instagram algorithm.

Closing Thoughts

If you consistently post high-quality and relevant content, while finding more authentic ways of connecting with your users, the Instagram algorithm will reward you in the end and you can boost your organic reach and visibility. Use these important tactics and tips and create your marketing strategy for 2018 accordingly.

The post New Instagram Algorithm: Here’s how Startups can Plan their Marketing Strategy For 2018 appeared first on Branex Official Blog.

Despite all this, it might not be that easy to get started with Snapchat. You can not just pick the app and start using it. I know this might offend some of the Snapchat fans out there but the app interface is quite overwhelming for the first time user. To help keep the learning curve down to a minimum, here is a guide that not only tell you how to use Snapchat but also tell you how to achieve success with it.

Related Read: Snapchat Hacks, Tricks, and Secrets

Snapchat Terms

Before you start using Snapchat, it is important to have a sound understanding of Snapchat terms. Here is a quick rundown that will tell you what each term means.

• Snap: A snap is a picture or video you send to your friends
• Snapcode: Snapcode is your profile’s unique QR code that helps you add friends
• Snapcode Selfie: Snapcode selfie let you personalize your Snapcode by adding a selfie
• Snapchat Score: Snapchat score is a number that depicts the number of snaps you have send and received
• Snap Filter: Snap filters add visual appeal to your snaps by adding a customizable layer.
• Geo Filters: Geofilters are location specific filters
• Snap Lenses: Snap lenses allows users to add special effects to your photos and videos when you are taking a Snap.

How To Use Snapchat?

After getting the basics out of the way, let’s get started with how to use Snapchat.

Use Snapcode to Add Friends

Start off by capturing your friend Snapcode by taking a picture of it. Select the ghost icon and go to add friends. Here you will see multiple options, choose “By Snapcode”. Now, upload the photo of your friend’s Snapcode that you have taken and your friend will be added to your Snapchat.

Accepting Friend Requests

We have already talked about how to add friends on Snapchat but what about friend request that you receive? Check out the ghost icon to know whether you have any received any friend request or not. If the ghost turns yellow, this means that you have a pending friend request. Select the yellow ghost icon to view the friend request. Now, go to your profile screen and tap on “Added me” option. Select the “+” symbol beside the name to add them.

Create Snap

Take a picture by pressing the capture button at the lower end of the screen. Hold the same button to record video. You can easily delete the picture or video by clicking on the “X” icon. Tap the camera icon in the top right corner to take selfies. You can also do that by double tapping on the screen.

Send Snap

When you are done capturing your snap and adding effects and filters on it, you can send it by hitting the blue arrow icon near the lower end of the screen. This will pop up a list of contacts so that you can choose contacts you want to send the snap to. Users can see a delivered arrow which indicates your message has been sent.

View Received Snap

OK, you now know how to create a snap and send it but what about viewing snaps that are sent to you by your friends? Swipe right or tap on the messenger icon in the bottom right corner and this will open up your chat history. Look for bolded square beside messages which shows that these messages are not opened. Tap on the message to open it. Users can also replay the message by holding down your friend’s name but users can only replay the last snap they viewed. Remember the color of icons varies with the type of messages.

Here is a quick look at what each color represents.

• Red: It represents a snap picture or multiple snaps
• Blue: It depicts a message from chats
• Purple: It indicates a snap video

Related Read: Read The Good News That Snap Inc. Is So Excited About?

How To Use Snapchat Filters?

You can get creative and make your snaps stand out by adding a filter to it and add special effects with lenses.

Add Filters

First of all, you will have enabled filters in the settings menu to use it. You can reframe your snap by choosing a filter. To add a filter, swipe right or left from the edit screen and you will see different types of filters. Choose a filter and tinker with it to personalize it before applying on the snap.

Add Special Effect with Lenses

Tap and hold down the screen to use the lenses feature and follow the instructions. Take a snap by pressing the capture button or hold it if you want to record a video. The better you follow the instruction the better will be the outcome.

Snapchat Stories and Memories

Include Snap In Your Story

Snapchat’s story feature is one of the most popular and it has glued millions of users to it. To add snaps to your story to give it a personal touch, hit the blue arrow button, which will reveal a “Send To” screen. Choose “My Story” from there and press the blue arrow icon again and it will automatically be added to your Story.

Delete Snap from Your Story

Do you want to delete snaps from your story? All you have to do is to tap the story and swipe up. Hit the garbage icon to delete the snap.

View Your Friend’s Story

Press the triangle shaped button present at the bottom right corner of the screen. This will take you to a screen where you can see the stories updated by your friends. To view a particular story, tap on the username of your friend. Snapchat will automatically take you to the next story after you are finished with one.

Snapchat Memories

Want to create memories with Snapchat? You can do that easily by pressing the small circle below the capture button and then tap on “Start using Memories”. After agreeing to the terms and conditions, you can backup your snaps and can use it in the future. Users can also show these memories to their friends by making it public or keep it with them by making it private.

Conclusion

Mastering Snapchat or any other social network for that matter might not be the easiest thing to do, especially if you are new to the platform. Once you start to get the hang of Snapchat, you start loving it and might get addicted to it too. Use this guide to get over Snapchat’s steep learning curve and use Snapchat like a pro. Did this guide help you in using Snapchat? Feel free to share your feedback in the comments section below.

The post How To Use Snapchat? Beginner’s Guide To Becoming A Snapchat Expert appeared first on Branex Official Blog.