ChatGPT stands for Chat Generated Pre-Trained Transformer, is basically an AI computer program that uses intelligent algorithms and machine learning to generate accurate responses in real-time. It allows businesses to automate their operations by collecting quality data and producing accurate responses based on the questions and situations. One of the best things about using ChatGPT is that it uses data to generate natural language responses that feel like a human-to-human interaction.

It is the right time to explore how ChatGPT can help marketers to make the lead generation process smoother and strengthen their marketing efforts.    

How Does ChatGPT Work?

ChatGPT is an AI-based chatbot that has an amazing ability to communicate – language translation, text completion, question-answering – to name a few. It is the largest language model ever that can understand the context of an endless amount of data and create accurate, human-like responses to questions. You can give different types of commands and questions and the program utilizes its database to generate the most appropriate text response in a natural, more human-like structure.

How to Use ChatGPT to Improve Lead Generation Process?

There are a number of ways ChatGPT can be incorporated into your business marketing strategy to improve the lead generation process. Here are some really effective ways how ChatGPT can be used to generate leads for your business.

1.       Search Engine Optimization

2.       Social Media Management

3.       Content Creation

4.       Email Marketing

5.       Building a Chatbot

6.       Customer Support

7.       Personalized Recommendations

Search Engine Optimization

ChatGPT, if used right, can have a great potential to change your SEO game by generating high-performing keywords. In fact, with the help of unique and relevant keywords, you can improve your lead generation efforts. The right prompt allows your marketing team to get the most relevant keywords for your marketing campaigns.

Whether you are performing keyword research for your PPC campaign or want to optimize your website content with targeted keyword variations, it can be tough sometimes to come up with new and creative keyword ideas for your website. Thanks to ChatGPT, the tool can perform this task for you and brainstorm some interesting keywords that you can use for your SEO campaigns and website. All you need is the right prompt, and all done. So, give it a try and see what you will get.  

Social Media Management

Believe it or not, social media management is the most important part of your business marketing strategy. From managing different social media channels to writing engaging social media captions, and offering excellent customer support, you can use ChatGPT to up your social media game. No matter if you want interesting captions for Facebook, Twitter, LinkedIn or Instagram, this amazing AI-based tool will search the database for trending words and optimize short or longer captions.

If you give a specific command to ChatGPT and ask it to write a caption in any specific tone like funny, knowledgeable, sarcastic, or inspirational. The intelligent AI-based tool will create a targeted headline as per your requirements. By generating optimized social media posts, you can catch the attention of more users, drive more engagement, and maximize reach.

Content Creation

Generating quality content is important to gain top position in SERP results and provide a great value to the readers. In fact, creating personalized content is one of the most important tasks for marketers that is important to grab the attention of target customers. Creating engaging and interesting content is essential for attracting more and more visitors to your website. With ChatGPT, the process of content creation has become smoother.

Whether you want to create a blog post, email copy, press release or social media posts, CTAs, and any other form of content, ChatGPT can generate content relevant to your target audience. With ChatGPT, you can create customized content to meet the specific needs of your audience.

You need to provide specific requirements, such as topic, industry, tone, and you will get the desired result. ChatGPT utilizes its intelligent algorithms and creates content that is accurate for your audience. For instance, if you are an ecommerce store and want to create product descriptions for your online store. You can use ChatGPT to write hundreds of product descriptions in a fraction of seconds. It will save you a lot of time, resources, and energy.

One of the best things about using ChatGPT for content generation is that it can create personalized content for your specific audience. This high-quality personalized content can be used to strengthen your lead generation efforts and attract more leads.

Email Marketing

Running successful email marketing campaigns is critically important to interact with your potential customers. With personalized emails, you can attract more visitors to your website, promote your products and encourage potential buyers to make a purchase. With ChatGPT, creating personalized email marketing campaigns has become super easier.

ChatGPT can help you write personalized email copy for your potential customers and build stronger connections with them. With ChatGPT, you can create impressive email copy for your prospective customers based on their behavior and preferences.

For instance, you can create various subject lines with ChatGPT. You can experiment with different subject lines and choose the one that is best performing for a specific audience. Moreover, ChatGPT has the ability to identify consumer behavior and identify different patterns based on their interests. It will make email segmentation easier and create content based on the recipients’ behavior, preferences, and interests.

Marketers use different subject lines to perform A/B testing and analyze which campaigns perform best with different variations. You can offer personalized recommendations to make the campaign more effective for your audience. 

Building a Chatbot

ChatGPT is an intelligent AI-based tool that can create smart, interactive text-based replies and solve customers’ problems. If trained well, it can gather valuable information that can be used for lead generation. Using ChatGPT for building chatbots for your website is a sensible approach that can better interact with your potential customers.

With the help of chatbots, you can not only engage with your customers but gather essential information about their needs and interests. This information is useful for sending personalized recommendations and special discounts on the specific products and services. The best part is ChatGPT natural language processing capability that makes chatbot more human-like while maximizing the chances of lead conversion.

Excellent Customer Support

One of the major benefits of using ChatGPT for your business is that it provides exceptional customer support. Yes, ChatGPT can generate accurate and timely responses to provide a better experience for your customers. The advanced language model allows the sales team to identify and connect with your prospective customers in an effective way. In fact, it is an excellent resource for providing your customers with 24/7 support, regardless of their time zone, interest, and shopping needs. You simply need to train ChatGPT to answer FAQs, customer inquiries and product information.

ChatGPT can resolve customers’ issues by providing videos, tutorials, and accurate replies to customers queries. With ChatGPT, companies can provide excellent customer service, free up time for the sales team so that they can focus on customers with more complex needs. Nurturing your customers and fulfilling their shopping needs will ensure that they have a positive experience with your brand.

Personalized Recommendations

Today’s customers are more tech-savvy and appreciate brands that meet their shopping needs and send personalized recommendations. With the help of ChatGPT, you can collect valuable customer data such as customer preferences, likes, and interests and use this information to make personalized recommendations. ChatGPT can help customers find relevant products and services based on their interests and preferences.

With the help of customer data, ChatGPT, you can also recommend articles, blog posts, videos, and podcasts, based on their preferences. It will increase your chances that customers will engage with your website and make a purchase decision.

Wrapping Things Up

ChatGPT is completely transforming the world of marketing and sales, allowing businesses to get highly qualified leads that are ready to convert. It is a powerful artificial intelligence tool that can help marketers to boost their productivity and get the desired results from their marketing efforts. From SEO to copywriting, email marketing, digital advertising, and customer support, ChatGPT can perform a myriad of tasks. Using this AI-driven technology can allow marketers to transform their businesses, generate more leads and earn huge profits.

The post <strong>Incorporating ChatGPT into Your Lead Generation Process</strong> appeared first on Branex Official Blog.

Luckily, you get a ton of traffic to your website.

What is even more satisfying is that you start generating leads as well but those leads are not translating into sales.

Sounds familiar?

Many businesses struggle when it comes to converting leads into sales and there can be many reasons for it.

It could be that you are not attracting the right audience.

Your customers are not interested in your products.

Your products are expensive, don’t deliver value or your customers do not trust your brand.

No matter what the reason might be, you should focus on the root cause to increase conversions.

Here is an infographic that gives you effective tips that are backed by research to convert leads into sales without waiting for eons.

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</p> <pre><a href="https://www.branex.ae/blog/infographics/convert-leads-instantly-7-research-backed-tips/"><img decoding="async" src="https://www.branex.ae/blog/wp-content/uploads/2018/07/Convert-Leads-into-Sales-Instantly_-IG_.jpg" alt="Convert Leads into Sales Instantly With These 7 Research-Backed Tips – Infographics" title="Convert Leads into Sales Instantly With These 7 Research-Backed Tips – Infographics"></a><br />Courtesy of: <a href="https://www.branex.ae/">Branex</a></pre> <p>

The post Convert Leads into Sales Instantly With These 7 Research-Backed Tips – Infographics appeared first on Branex Official Blog.

“The goal of doing business is not to convince customers to do business with you, it is to convince them to only do business with you.”

We often find ourselves wondering what makes businesses yield the strongest possible outcome? For a business to capture the attention of a major audience, the idea is to deliver an impactful message using a par excellent brand identity.

One way of doing it is to leverage the influence of symbols in logo design. In my experience, a logo for a company plays a far more significant role than modern day entrepreneurs perceive it to be. You know what they say, a strong logo design can leave a subconscious impact on the customer’s mind.

Modern day businesses are more inclined to the idea of introducing business solutions that communicate with the audiences at a personal level. How do brands achieve that level of communication? They create a winning logo that sends the right message through and through.

How Important is A Logo for Most Corporate Businesses?

Researchers C. Whan Park, Andreas B. Eisingerich, and Gratiana Pol conducted research where they studied the reactions of more than 450 respondents on 77 brand logo designs. And, here’s what they deduced :

“The enhanced identification benefit offered by a brand logo (in other words, making it easier to identify a brand in the sea of competing offerings) has no significant impact on customer brand commitment and only a small impact on the company’s financial performance. In contrast, when they express a brand’s symbolic, functional or sensory benefits, logos have a significant positive effect on customer commitment to a brand; and thereby a significant impact on company performance in terms of revenues and profits.”

One of the most powerful elements that can go a long way towards communicating your brand identity to your customers is a symbol marketing your brand. When used for the right purpose at the right time, symbols extend their reach even beyond the logo to make businesses reach unparalleled heights of success.

After all, the ultimate objective of your business activities is to bridge the chasm between business and customers. The idea is to connect the two using a visual shorthand.

The Power of Symbology

The origins of symbology date back to the ancient times.

We often wonder what intrigued archaeologists to delve into the murky depths of the Egyptian pyramids to explore and learn more about lost civilizations.

If it wasn’t the hieroglyphic content inscribed within their walls!

But when we ponder over the pedigrees of these symbols, we realize that they go farther than the Egyptian era. Some claim that symbols precede the first words ever written. Some claim that they came into existence with the establishment of religions. The Cross of Christ, The Laughing Buddha, the Star of David and so on… all this goes to depict that impactful messages were previously communicated leveraging the power of symbology.

In other words, even the divine worlds communicate with us not through words, but through the complex yet the simple science of symbology.

But over the last century, the use of symbols has shifted from politics, heritage, and religion to corporate branding. Half a decade ago, the world witnessed an awe-inspiring innovation in the world of industrialization.

The rise of industrialization gave birth to corporate businesses and eventually, the concept of branding made its presence known. The purpose of using symbolism in logo designs was to ignite the essence of connection between the user and the product. The idea was to foster brand loyalty.

The concept groomed in time and the early 60s saw the shift of symbolism in branding from packaging products to pop-culture. Gradually, it started seeping into other uses and before we knew it, every other product started telling little brand stories of its own.

The Significance of Symbol in Branding Businesses

What makes a symbol unique? Symbols became a carriage of communication. They blow an essence of meaning in the product or service marketed. They cultivate an understanding of what the person can hope to expect upon encountering the brand.

While most companies believe that simply displaying the name of their organization helps them communicate their businesses better, some brands have gained immense fame using the power of symbology. Nike Swoosh and Apple are splendid examples of symbolic logo design.

There is no denying the fact that a symbolic logo design becomes the pictorial representation of the company. A powerful symbol can be capitalized on as an instrument to spread the awareness of the product or service sold by the enterprise. We use symbols to share our thoughts and beliefs.

According to Joe DePaola,

“They are mini-billboards of our thoughts, feelings, emotions, and values, they serve a shorthand method of communicating at a glance something which could take several sentences, pages or books to explain in words”

Just think of McDonald’s. Every time we drive by the highway, we come across the Big, bright, and inviting golden arch of McDonald’s. Do we often find ourselves questioning the purpose of the billboard or does that M develop a feeling of a pit-stop where we can relax and settle, have our favorite BigMac, and a chilled coke?

But, the conspicuous and ubiquitous symbol isn’t the only philosophy that stands behind McDonald’s formidable success. There lies a mix of other branding strategies, such as a catchy jingle, the colorful theme, delicious meals you have become so familiar with, and your very own clown star, Ronald McDonald!

Want to Add an Effect of Symbolism to Your Logo? Talk to Us

Though, every time we come across any of the McDonald’s arches, whether on a food box, at the back of a car, as a standalone billboard or a wall, the symbol sends a positive message of a palace replete with cheerful couples, boisterous little kids running around and scrumptious meals.

Now Here’s the real question. How can you create a symbol such as the McDonald’s Golden Arches to brand your own business? McDonald’s doesn’t need a tagline or explanation, it doesn’t entail pondering; the first sight of the symbol instantly sends a clear message.

Choose a Symbol Which Dictates Your Brand Story

Every business must walk through several corridors, climb many mountains or defragment every bit of their operations to reach where they stand now. As the owner of a brand, do you think you can articulate your struggles using just a logo?

Perform an adequately extensive research on other businesses which have conveyed conventional values using just their brand logo. You can find several examples in the market.

For instance, the Adidas logo design contains three stripes which are shaped in the form of a mountain. It delivers a message of how athletes have conquered mountains with the help of Adidas products.

Another example which I can quote is the particularly stylized heraldic trefoil of the Girl Scouts logo. The three leaves trefoil represents their three-fold promise:

“To serve God and my country, to help people at all times, and to live by the Girl Scout law.”

Some Interesting Examples of Logos Delivering a Powerful Message through Symbolism

VAIO

Headquartered in the Azumino City, Japan, VAIO is one of the world’s most renowned laptop manufacturers. Indubitably, VAIO’s technology exceeds expectations by delivering best-in-class products. One of the most intriguing factors that played a magnanimous role in branding the product line was their technically sound logo.

VAIO’s logo design in itself represents the integration of analog with the digital technology. In the first part of the logo, VA represents an analog wave, while the part IO represents the only language comprehended by machines, the digital binary code 1 and 0.

NBC

We all watch television and one of the most colorful channels we come across on the television networks is NBC. NBC has a very powerful logo design that represents a peacock. Yes, if you scrutinize the white spaces, you will find the hidden beak in one of the vibrant leaflets of the NBC logo.

The grand purpose of publishing a colorful peacock as a channel logo goes back to 1956. Since NBC was one of the pioneering channels to launch colored tv programs, it wanted to show the world that they offer a colored channel, and hence used the symbol of a peacock to send the message loud and clear into the world.

Baskin Robbins

Baskin Robbins is one of the world’s largest ice cream chains with over 7,800 retail shops across the globe. What makes Baskin Robbins the most recognized ice cream chain is the number of ice-cream flavors it has to offer to its customers. But, do you ever wonder how many flavors Baskin Robbins serves to its customers?

The answer lies in their business logo design. The BR logo does not only represent the BR for Baskin Robbins, but the pink part of the logo is a two-digit number, 31. The very number of flavors you can hope to find at Baskin Robbins.

London Symphony Orchestra (LSO)

Although the logo design is completely simple, and I couldn’t for the life of me imagine the hidden message in the flowing LSO of the London Symphony Orchestra, but if you look closer, you will realize that there is a composer hidden within the logo.

“L” represents one of the risen arms, while “O” represents the folded one. If you look at “S” you will find the head and neck of the composer in the white space. Now, who could’ve thought there was a hidden man in the logo of LSO.

Amazon (Retail Giant)

If you use the Internet and often shop online, you must be aware of the greatest retail store the world has ever seen; Amazon. Amazon claims that they care about the customers more than any other online retail giant on the market. And to send that message out, they leveraged the power of symbology in their official corporate logo.

If you can take some time out to study the logo, you will see that there is a hidden message in the curvy arrow running from A to Z of Amazon. Here’s what Amazon is trying to convey using their intellectually creative logo: They never let the smile fade from their customers face throughout the buying process, for they believe that customer care is of the highest importance at Amazon. Even better, it exudes that no matter what you need to buy, Amazon has got something for everyone; A-Z.

Hope for African Children

One of the most interesting logo design that really captured my attention was the logo for Hope for African Children Initiative. Although at a glance, you may see the continent of Africa in the white spaces, look attentively and you will see a grown woman facing a kid materializing in the negative spaces.

Edgerton Veterinary Pet Care

Edgerton Veterinary Care is a stable veterinary service which offers par excellent animal care in the heart of Edgerton. From surgical care to animal grooming, Edgerton Veterinary supports a wide array of pet care services for all kinds of pets.

One of the most attractive things about the Edgerton Veterinary is its sublime logo that sends a perfect message with the help of symbology. Their logo is designed in the shape of a crescent. On one edge of the crescent are the pets which need attention, while on the other end, a helping hand reaches out to take care of these pets.

Endnote

Developing a symbol for your brand can turn out to be a tactical job. You need to be deliberate, considerate and concise when it comes to choosing the right symbols for your respective brand. Symbols can represent a lot of things, for instance, Facebook icon and Twitter icons are more commonly recognized as navigational tools, while the logos for Apple, Versace, Ferrari, and others represent examples where the brand sends out a strong message.

The purpose of developing a logo design with a symbolism factor involved is to create something that conveys a deeper meaning than what meets the eye. Does your brand logo convey a strong meaning to customers around the world? If not, then now might be the right time to give it a complete design overhaul.

Craft a compelling logo with us; one that dictates your brand story for you. At Branex, we believe in creating a strong brand image for your business.

The post The Ultimate Power of Branding A Business Logo Design Using the Right Symbology appeared first on Branex Official Blog.

According to Seth Godin, “A brand is the set of expectations, memories, stories, and relationships that when taken together, account for a consumer’s decision to choose one product or service over another.”

But a question remains: how does your brand represent such non-tangible ideas and how do you foster customer interest towards your brand? The answer is simple… through your visual brand identity design. Your marketing collateral is, in essence, any visual or media used to promote your brand and communicate your services and products in a more effective manner. It can be anything from a letterhead to a business card or a brochure to an envelope or a storefront window.

Scrutinizing McDonald’s, Nike, Samsung, Coca-Cola or any other global giant, you will surely find quality and consistency in brand identity design in every campaign. If truth be told, the success of your brand comes down to how effectively you communicate what you have to offer. Your brand identity collateral is a creative and unique way of narrating your business story so that your customers can readily comprehend who you are, what you do, and what you have to offer.

Your brand identity design truly embodies what your brand is all about, and serves to portray your business in a more professional and reliable light. Failure to do so results in negative repercussions and a host of missed opportunities. Each marketing collateral should have a consistent look and feel while serving to solicit the attention of your audience.

Here is an easy and effective guide to creating a stunning brand identity design for your company that leaves a lasting impression.

Go for Geometric Graphics

Why not boost your branding buck by scaling up a design element of your logo or some other recognizable graphic, which can be turned into an abstract artistic element or a pattern. Believe it or not, such geometric vectors are a unique way to enhance the style factor of your brand collateral – be it a business card, letterhead, or brochure. It can infuse your visual identity designs with that oomph factor. Not to mention, geometric shapes look incredibly effective, are easier to design, and versatile enough to repeat across your entire branding collateral. Once you have the primary stylistic elements of your letterhead in place, such as your logo, brand color, pattern, and graphics, these elements can be repeated across all your branding materials.

You can take inspiration from this strikingly designed brand collateral, and apply the geometric style to your stationery, business cards, envelopes, merchandise, or letterheads. This design builds up repetitive triangles to create a logo like design in a punchy and playful color palate and repeats it across corners of each branding medium. Adding geometric shapes to your marketing collateral is a sensible yet creative way to incorporate colors and a subtle style to the backdrop of your design.

Opt for a Monochrome Pattern

Designing your promotional materials in a monochromatic theme works equally as well as vibrant splashes of colors. Keep in mind that not all monochromatic palettes feature hues of a single shade; some dark palettes are an amalgamation of black and gray hues, touched up with occasional tinges of blue. You can go for a monochrome palette if you want to achieve a simple, yet a professional and an absolutely fantastic look. Have a look at this black and white color palette that gives this brand collateral a distinctive feel.

A dark palette also gives your visual identity a modern and sleek feel.

Remember to complement a dark monochrome with a lighter hue to make sure your content is easily legible and understandable. Such monochromatic color palettes make your designs timeless and chic.

Create Something Pleasingly Tactile

If you really want your letterhead to make an impact, find access to a printer that can accommodate some special and mindboggling printing effects. For instance, you can add a rich, textured surface to your letterheads, business cards, and other promotional materials to make them visually appealing and tactile. Special finishes include metallic inks, spot-UV, and foil blocking, amongst others. While your cost may slide towards the pricier end of the spectrum, they offer a unique opportunity to make your branding collateral more memorable, visually impressive, and tactile.

You can also get your feet wet in embossing, which helps to create a 3D raised effect, which adds style and elegance to your designs. Afterall, we have scientific evidence to back up the fact that engaging more than one sense of the user can boost the recall of a branding material!

Even if you cannot afford to infuse your branding material with special effects, you can always add an illusion of texture to make your designs stand out.

Keep the Design Simple

One of the most important factors behind every effective design is simplicity. Your marketing collaterals are designed to deliver your brand story and elucidate the products and services that you offer. Therefore, it is important that your letterhead, business card, brochure, flyer and other identity designs feel great in hand and showcase the content that you want your audience to read in the most positive light. This can only happen when you focus incorporating simplicity in your design.

Have a look at this minimal, elegant and simple design.

You can achieve a strong, formal and appropriate look with the help of simplicity in your design. You can make use of white spaces to visually declutter your identity designs.

If you limit your design to a few key elements such as one color, one logo, and a simple trim, you can easily attain a simple yet professional and clean look.

Use Some Essential Brand Elements

If you have a unique corporate brand identity and color scheme, you can repeat them across your branding materials to make them unique, consistent, and effective. Make sure that you represent your brand by using your brand logo, color scheme, typography and imagery across all mediums.

Maximize your Logo

Your brand recognition is dependent on how many people see your brand logo, however, it’s a double-edged sword since you can end up overdoing it as well. For instance, the template below strikes a fine balance by leveraging the logo as a decorative element in the top corner of the letterhead, while amping it up as the major and the only design element across all other mediums.

Or this design, that incorporates the logo in all their branding materials, while giving it a different and creative treatment in each.

Use Watermarks

If you are worried that adding borders or corner design elements will make your branding materials look cluttered, leaving not enough room for text, a watermark is an amazing solution to incorporate graphics and color without sacrificing space.

For instance, this template lifts the logo shape while toning down the shade to make it appear subdued and blend in the background. They have aced their watermark to perfection; it’s not too dark as to subdue text and not too light as to lose impact.

Add Border to Standout

You can capture user attention by incorporating some creative and elegant elements without distracting your audience from the actual message that you want to convey. Adding a border to your corporate brand identity design is a great idea to help readers focus on the content while creating a long-lasting impact. Not to mention, a border can tie your design together with a neat bow.

To Conclude It All

To create a design that stands out, you need to differentiate your brand from others. You can create whole stationery sets by simply incorporating any of these above-mentioned ideas and take your visual brand identity to a whole new level. Investing a lot of time and efforts into designing your corporate brand identity design can set your brand apart from your competitors. You can simply choose ready-to-edit branding and identity templates like we have shown, or hire a design agency worth its salt to create one that immediately reels in your users without much ado.

The post Spruce Up Your Brand Identity Collateral with These Pro Design Tips appeared first on Branex Official Blog.

Many large and established brands have already started using live videos to make announcements, for online training sessions, product demos, news, short films, and conferences to increase user engagement.

Moreover, small businesses have also comprehended the power of live streaming and started using this video marketing tool to increase sales and get their brand voice heard in the world of social media.

If truth be told, the internet world has been invaded with live videos and there are many awesome reasons behind this live video marketing trend.

Live streaming allows a brand, no matter small or large, to engage its target audience in real time. It allows you to interact with your customers in real time, answering their queries, discussing and sharing information without delaying a second.

This will make people following your brand, build trust and encourage them to prefer your brand over others. In this way, live streaming generates buzz, which simply can’t build with any other online marketing channel.

People want to attend the live event of your brand, they want to be the part of the event by commenting or sharing, despite being several thousand miles away from you. This is the phenomenon that makes live videos so interesting to the entire social media world.

So, it’s pretty clear that live videos are here but it is still not clear that which streaming app will rule the digital space. Now’s the right time for digital marketing agencies to interact with their clients and prospective customers in real time through live videos.

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</p><br /> <pre><a href=”https://www.branex.ae/blog/infographics/live-videos-transforming-future-internet/”><img src=”https://www.branex.ae/blog/wp-content/uploads/2017/10/How-Live-Videos-are-Transforming-the-Future-of-Internet.jpg” alt=”How Live Videos are Transforming the Future of Internet – Infographics” title=”How Live Videos are Transforming the Future of Internet – Infographics”></a><br />Courtesy of: <a href=”https://www.branex.ae/”>Branex</a></pre><br /> <p>

The post How Live Videos are Transforming the Future of Internet – [Infographics] appeared first on Branex Official Blog.

Now, as a customer, you get to buy products in discounted rate, and for retailers, they get to sell those products that are not actually doing any good with sales.

It is a win-win situation for both.

“Black Friday is like the hunger games. People will kill each other and the winner gets a $20 crockpot.” (@Topz7st)

However, as a digital design agency or a startup company you need to cash this opportunity to make the most of Black Friday or Cyber Monday.

Of course, everyone knows what is Black Friday so I will not ponder on that. The aim of this blog post is to equip you with the most successful Social Media Campaigns Black Friday Cyber Monday deals that are out there.

Let’s start with some motivation. It is all about money. Not just money, lots and lots of money.

According to the stats, in the year 2016, Black Friday alone generated 3.6x more orders than the average number of orders in November. And of course, Cyber Monday was not left behind, a whopping 3.1x more orders were generated than the average November.

In another statistic, it Adobe concluded that Cyber Monday single day sales are around $3.39 billion which is 10% increase over a period of one year.

Start with the basics

Before you shoot your first email or even create your first Black Friday Cyber Monday Facebook ad, you need to ponder on few things to cut yourself from the holiday noise:

Start with Smooth shipping:

Time is an expensive gift. When asked in a survey what is the cause of not completing the order, more than 86% of the people labeled as shopping cart abandonment. Which is why you need to make the shopping cart as simple & smooth as possible. More than 50% of the shoppers preferred one-day shipping as their reason to shop from the same store.

Embrace yourself for mobile buyers:

More and more people are moving towards mobile shopping. The smartphones have more than 83% of BFCM traffic. There is a huge opportunity out there if you want to make the best of Black Friday or Cyber Monday deals.

Looking for award winning websites? Your search ends here!

The right social platform:

Always choose the platform where your consumers are already present. Do not experiment with new platforms. Just focus on 1-2 social networks and put all your energy into them. No need to be everywhere, but you need to be where your potential customers are.

Related: How to create compelling Facebook posts that convert?

Execute early:

You cannot afford to campaigns at the last moment, you need to plan things in advance. What is your success metric? What is your target audience and are you getting there?

1. Discount Deals & Offers

Ha ha ha. I know what are you thinking? How creative. But don’t worry, will be sharing some successful ideas by top sellers who just got it right.

You can simply start by tweeting your top deals.

Just like Amazon did:

And here is how Best Buy made it worth buying for the consumers.

Chubbies did something similar for their take on Cyber Monday, known as Thighber Monday and in that they offered a free gift on the purchase after every hour for the whole straight 12 hours.

Related: An Emerging Web Design Trend of Video Background

2. Going Anti-Black Friday or Cyber Monday

In Made to Stick by Chip and Dan they introduced the acronym Success where ‘U’ is for Unexpected. Anything that is unexpected touches the customer.

When going for social media marketing, why not try something totally opposite. Like anti-Black Friday. Well, this is what REI – an outdoor clothing gear company did and got a lot of attention.

Their Twitter campaign got massive attention.

Holding true to their brand promise, REI encouraged the customers to go outside and enjoy the nature.

In the year 2015, 1.4 million people participated in the #OptOut campaign. By 2016 REI had partnered with 275 local and national organizations to spread their message.

3. Go live with Facebook Live

How about taking your event live? According to Facebook, live videos have 3x more engagement than normal videos.

Users comment on live videos more than 10x on normal videos.

One cannot deny the fact that the level of engagement and interest a live video generates. With Facebook live you don’t have that much of competition out there.

Check out a post by MeUndies which outsmarted all the other competitors by their Facebook live event.

Who would invite their friends to an event like this?

13,000 tuned in.

And the cool part was, attendees,converted 25% more than usual purchase.

4. Make Them Laugh

Although this sounds more like a tip, humor has some serious conversion power. If you make people laugh, they will be happy to take out their wallets to give you some dollars.

Humor has magical powers. It makes us buy anything we don’t even want. But due to the fact how it was marketed, customers raise their wallets to take out money to buy products which they don’t need.

Humor put the customers in a good mood. Humor lowers the trusted guard and helps in building a solid emotional connection with the brand.

Here is how Amazon used humor to gain attention:

Whooping 1.1K comments. And for the engagement part:

Even Denny’s went viral with this tweet:

To conclude it all

You can always go beyond hashtag or tweeting. Use Facebook to run creative ads. Go live on YouTube

Remember, you don’t need a huge team to create a lasting impact. You just need that one big idea to hit the right target market to create the hype you need.

Of course, there are tons of other ways by which you can be more creative with your social media campaigns.

The idea is to come up with something that is sticky enough to make it sharable.

Are you upset with your branding? Here is your chance to get it done right.

The post Snatch & Run Away with These Black Friday Cyber Monday Social Media Campaigns appeared first on Branex Official Blog.

In today’s connected world, personal branding is mostly about establishing a strong online presence. To be successful at personal branding, you need to have a personal branding strategy that covers all bases. Getting into personal branding without a personal branding strategy is like jumping off an airplane without a parachute. There would be only one result, you will crash land and lose your life. Similarly, your personal branding efforts will not bear any fruit.

This infographic takes you through a step-by-step process and tell you how to create a winning personal branding strategy.

Embed Code:

</p> <pre><a href="https://www.branex.ae/blog/infographics/winning-personal-branding-strategy-infographics/"><img decoding="async" src="https://www.branex.ae/blog/wp-content/uploads/2017/08/10-Simple-Steps-To-Create-A-Winning-Professional-Branding-Strategy.jpg" alt="10 Simple Steps to Create a Winning Personal Branding Strategy - Infographics" title="10 Simple Steps to Create a Winning Personal Branding Strategy - Infographics"></a><br />Courtesy of: <a href="https://www.branex.ae/">Branex</a></pre> <p>

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With the latest technological advancements and the devices we use today such as laptops, desktop computers, smartphones and tablets have enough potential to edit video brilliantly that give a more professional feel. There is no need of highly advanced equipment, hardware or any video editing studios or production house to edit videos.

Whether you are a digital marketer creating videos for your upcoming digital marketing campaign to boost user engagement or a SaaS startup who wants to edit your product demonstration video, you can edit your business videos with a number of amazing video editing software available today.

In this blog, Branex Dubai based digital marketing agency compiled a list of top 8 video editing software that would make it easier for you to make your videos more professional. Have a look!

1. Adobe Premiere Pro

Adobe Premiere Pro is a creative timeline based video editing software for both professionals and amateurs that is available for Windows and Mac. There are many professionals who use this software to edit their YouTube videos. It has ability to tackle nearly every video format, and is capable enough to produce any type of professional production such as film, television and the web.

The Adobe Premiere Pro has an immensely powerful ecosystem that makes improvements in sound quality. It can handle 360-degree virtual reality video to 8k footage all in a native format. Premiere Pro can handle as many resources as required with almost every angle possible.

The advanced bundled Lumetri Color Panel makes it possible to adjust advance color and handle with ease. It allows you to integrate Photoshop, Premiere Pro, After Effects and some other Adobe Products using Creative Cloud that makes it a more preferred choice for professional grade editors.

2. Corel VideoStudio

Corel VideoStudio is available for Windows, offers a robust set of features that make it a great video editing software. This software supports for 360-degree VR, multi-cam editing, and a large music library. It’s amazing option “checkmarks” lets many amateurs to know which clips you have already used or can apply effects to all the clips currently in your timeline at once. Moreover, voice detection helps you match subtitles to speech in your video clips.

VideoStudio Ultimate X10 offers some more options that amateurs will like most, including multi-monitor support, easier title creation and stop-motion animation. Corel is an ideal option as it supports almost every format. The storyboard mode will allow you to draft the exact vision you have in your mind for the final version without wasting your time on edits.

3. Apple Final Cut Pro

As the name suggests, it is tailormade for Apple devices, has outstanding features which make it a standout video editing software among all. It has a user-friendly interface with a timeline feature that lets video editors make the most of post-production without skipping a beat. Final Cut Pro has automatic color coding feature for track-specific video clips, keyboard shortcuts, drag-and-drop multimedia importing and much more.

Final Cut Pro is a video editing software that can eliminate all the unwanted gaps in a timeline and easily handle the syncing issues between video and audio. In addition, it offers a large ecosystem of add-ons that can be added to the software, so you can customize it according to your requirements.

4. Premiere Elements 15

Premiere Elements 15 is an ideal video editing software that is usually considered as pared-down version of Adobe’s Premiere Pro. It has an intuitive interface that supports Windows and Mac, has full of advanced features that can be easily used by amateurs and professionals both. When you import media files, the workflow allows you to organize video clips into a timeline, apply any after effects and then preview the end product.

It has some other options such as creating video collages, stabilizing videos, improving audio, de-hazing landscapes that can make it possible to produce the best possible final product.

Moreover, Adobe offers some smart features such as turning frowns upside down or adding a motion blur for creating a dramatic, sports action scenes. It has a built-in companion organizer that will help you keep all the previous assets and organize them for easily locating once uploaded, making it easier to re-discover previously finished and draft products.

5. Avid Media Composer

Avid Media Composer Software is considered as a staple in the film and TV industries. The software has everything a video editor could expect. It has many advanced features such as timewarp, chromakey, animatte, keyframing, color correction and more. By using many keyboard shortcuts, it is easy to make improvements, find effects or adjust settings.

Avid allows you to help automate and organize all your media with an awesome feature Dynamic Media Folder. It is a time-saving process that can help manage a number of video and audio clips that ultimately come together simultaneously. When you are done with the video production, Avid offers a number of methods to share it socially.

6. Pinnacle Studio

Pinnacle Studio is a video editing software that is tailor-made for Windows users. Its amazing feature set such Drag and Drop, support for 4K videos, timeline based video editing with support up to 6 tracks make it a perfect choice for professionals.

The black and gray user interface and Project Bin user interface can help you add your video clips, pictures and audio. This video editing software comes in 3 different variants, the Ultimate version has the capability to edit 4K videos.

7. Magix Movie Edit Pro

Another amazing video editing software Magix Movie Edit Pro that has support for 4K videos, 32 Multimedia track, support for XAVCAS video files for Ultra HD videos, a library for intro, outro, video FX. Individuals who want to edit 4K videos are advised to install additional codec.

8. VideoPad

VideoPad is an ideal video editing software for professional video editors that can edit videos from 480p to 4K quality. However, it lacks multi-cam editing and motion tracking features, but the lack of these features makes VideoPad a good option for YouTube. It has some more advanced features such as video stabilization, video capture from a webcam and different other video formats such as AVI, WMX, DivX and more.

Drag-and-drop video editing option is also available, you can import your music files for creating a custom soundtrack or record your own descriptions with just a single button. You can also enjoy a library of sound effects that will polish your end product. Exporting to Dropbox, Facebook, Google Drive and Flickr makes it easier to share and backup files.

Furthermore, the software gives you an option to export up to 4K video to YouTube. The video editing software is compatible for Windows, Android, iOS, and Mac, this is the reason, it is the most popular among YouTube audience.

The post Top 8 Video Editing Softwares in 2017 appeared first on Branex Official Blog.

“A brand is a person’s gut feeling about a product, service, or company.” ~Marty Mel

Can you be a brand? You might have asked this question couple of times in last year. And what you have answered is the way you will treat your employees, customers, and shareholders. Yes, personal branding is quite a buzz word these days but do you really know why personal branding is important in this technological age? If you think personal is branding is not important to think again.

What is personal branding?

How does carrying an iPod makes you feel? How does Starbucks difference from your local coffee store? And how does flying in Virgin Airlines make you feel? These are not just brands. These companies started from scratch and moved deep into our lives with personal branding.

Furthermore what devoted us to these brands is their founders. Every brand, be it Apple, Virgin Airlines or Starbucks, we relate these brands with personal branding. Starting out with Steve Jobs. We all know his vigorous appeal to creativity and innovation and to create something which is bigger better and makes you feel standout from the crowd. (Well personally I am a fan of Google, but I love the Apple brand itself). Second, comes Richard Branson with the powerful brand Virgin. The brand builds on curiosity and passion and differentiation. Richard Branson holds the title of personal branding so well. Even if he does anything that doesn’t relate to his brand, people often attach it with the brand name their self.

To some people, the brand is a name logo, color, or attribute which people attach to it. For others, it is a brand personality with which consumers relate to. No matter how good or impactful your start is, if you want to build a personal brand, you need to start by creating a well-thought-out brand color. But, you might be thinking how does brand color relates to personal branding, well to answer this.

Check out the video below:

What Color is your personal brand?

Discover your brand

Next, comes discovering your brand yourself before people does. Now, here there are two forms of discovery. First, what do you think about your brand, and second, what others think about your brand? As per the words of Simon Sinek “Every organization on the planet knows ‘What’ they do. Very few organizations know ‘How’ they do it. But only a few know ‘Why’ they do what they do.” While you start your journey towards building a strong personal brand you need to know ‘why’ you started in the first place. And then you can let the world decide what you really mean to them.

“Be Yourself, Everyone Else is Already Taken.” ~Oscar Wilde

Create your brand

Once you are done with the discovery phase next comes the creation phase.In this phase, you have a chance to highlight your strengths and penetrate among the hearts of people with a single voice. You need to live, eat and run your marketing campaigns with a single message. Most of the companies do this silly mistake of delivering various messages for their brand. This creates confusion among the people as well as the employees. Your target should be to create a single message and integrate that message into all of your campaigns.

The second step is to reach your target audience with various personal branding mediums. Starting from the website, logo design, brochure design. And most importantly building a corporate brand identity for your audience to relate and built a bond with you.

“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” ~David Brier

The last step is to use the social channels well. From selling your product to telling a story, it is your duty to present your ideas in a way that your audience can relate easily with them. Pick and choose social media channels that fit your audience persona. Don’t just sell your product. Sell the audience their dreams.Dreams that they can relate to, dreams that can make an impact, and lastly deliver your audience something worthy of their wallet.

Still, need to know why personal branding is important?

I don’t think now you might need to think on why personal branding is important for your brand. I don’t think now you will be asking this question. Because creating a personal brand is so vital for you and everyone around you. By creating a brand that is personal to you, you are promising people that this brand is not just a brand, it is a reflection of yourself. You’re unique abilities and your unique persona.

When people will start buying from your brand. They will surely relate their personally with your personal brand personally, and if they feel the same for your brand, you won half of the battle. And for the other half, well you will just need to wait. Because soon people will do your marketing and that will be the actual success of your brand.

To bottle it up

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth. Personal branding is the essence of your brand and your identity and there is no right way to do the personal branding, it is just creating the right perception in the eyes of the consumer.

The post Personal Branding: The JAB That Makes your Competition Irrelevant appeared first on Branex Official Blog.

Wooooh! Wait, that’s too many questions at one time. Let’s me first talk about what brand really is (Hint: It is not a logo)
Before starting out with the brainstorming session ask these questions and make sure you get them absolutely clear.
WHY your brand does WHAT it does? WHO is your target market, and WHAT is your promise to the customer. If you get these questions truthfully, you are on the right track to build a successful corporate branding strategy.

Let us start with an example:

What comes into your mind when you see this? I bet these were your first impressions:

Ronald McDonald (the clown). Fast Food. Somewhat tasty &unhealthy food. Burger & Fries. Oh yes, the happy meal too.

Now for the technical stuff. If there is one thing that you need to develop & maintain a strong brand, it is consistency. Businesses fail and succeed based upon the amount of consistency they carry with the brand.

McDonald understood the concept of branding quite well. Everything they do is branded. For instance, you will never see McDonald’s logo in pink, just like you will not getfilet mignon in the serving.

All of their marketing campaigns are integrated in the same manner. Same colors, same logo, and even the same tagline.

With that in mind we have gathered some best publically available brand guidelines that we have brainstormed for you to follow. Whether you are looking for documented guidelines or any general form of guideline here is your chance to grasp some flavor of it.

1. Optus

Click here to see Optus’s brand guidelines

A cellular company from Australia with a knack. You might not have head of this groundbreaking brand, but trust me when I say they are making some good waves out there in the market. Now is the good time to look into this brand and learn something they are doing right.

2. KAE

Click here to see KAE’s brand guidelines

If you are looking for typography inspiration do check out this brand. KAE brand message is conveyed beautifully by the fonts they use. Huge fonts capture your attention in a glance and you glued to find out more about the brand. A rich brand with impressive use of Sans Serif fonts and over the top colors that makes the design even more desirable.

3. Centric

Click here to see Centric’s brand guidelines

Branding a television channel is a stimulating task. And Centric did what can be dome in the most efficient way possible. Using duotones photos for grabbing instant attention is now a common trend which most of the marketers use. The trend was started by Spotify. If you are short of ideas on design, Centric is a great place to start.

4. Skype

Click here to see Skype’s brand guidelines

One of the best treat of great companies is they do what they do best and then they teach how to do it better. You might consider that ‘do and dont’ are enough to judge the brand but in reality it is the why that is important. Why do brand do what they do? Skype laid out the best possible reasoning on why a brand identity is viral for your success and the guideline is quite simple to follow.

5. Amazon

Click here to see Amazon’s brand guidelines

Among all the brands one brand I love the most is Amazon. No matter how many brands win this war, for me, Amazon will top the list in every war. With consistency in all elements of the ads Amazon created a voice that is highly integrated in all forms. Even the CTA done by Amazon is quite fascinating. If you want to learn something great today. Visit the guidelines set by Amazon.

6. Vanvero

Click here to see Vanvero’s brand guidelines

Being transparent is one the best things brand can do for people and others to lay a foundation stone for a promising brand identity. Originally offering the accessories of camera this brand took one step ahead to explain what they do best. With logos, voice, colors, typography, and must more this brand made a 13 pager booklet that can be great guide for you.

Creating a brand identity is not just making the logos right or doing the website design, it is about understanding the brand and telling your story in the most persuasive manner. Here were some of the guidelines which I found pretty convincing to think of my own brand policy. I hope that these will benefit you too and you will get some great ideas to create your unique corporate brand personality.

The post 6 Successful Brand Guidelines I Recently Came Across appeared first on Branex Official Blog.