It’s no wonder that the future of internet goes through live streaming. Most of the content that people consume online is videos and in the near future that reality will be even greater.
Many large and established brands have already started using live videos to make announcements, for online training sessions, product demos, news, short films, and conferences to increase user engagement.
Moreover, small businesses have also comprehended the power of live streaming and started using this video marketing tool to increase sales and get their brand voice heard in the world of social media.
If truth be told, the internet world has been invaded with live videos and there are many awesome reasons behind this live video marketing trend.
Live streaming allows a brand, no matter small or large, to engage its target audience in real time. It allows you to interact with your customers in real time, answering their queries, discussing and sharing information without delaying a second.
This will make people following your brand, build trust and encourage them to prefer your brand over others. In this way, live streaming generates buzz, which simply can’t build with any other online marketing channel.
People want to attend the live event of your brand, they want to be the part of the event by commenting or sharing, despite being several thousand miles away from you. This is the phenomenon that makes live videos so interesting to the entire social media world.
So, it’s pretty clear that live videos are here but it is still not clear that which streaming app will rule the digital space. Now’s the right time for digital marketing agencies to interact with their clients and prospective customers in real time through live videos.