This is a scam message sent from an unknown sender, from numbers originating from Bangladesh, Pakistan and the US, who is attempting to pose as a recruiter for Branex, soliciting the opportunity to offer employment offers on behalf of the company. These offers are not authorized by Branex. To date, we have received several calls from agitated individuals, claiming to have accepted employment offers from Branex. Please note that this scammer does not have any relationship with Branex and the company documents they are sending as proof are also FAKE. We believe that the scammer aims to solicit sensitive personal documentation and bank account details from applicants.

Please be aware of this scam, and if you receive messages from anyone posing as the company, that appears even remotely suspicious, contact us immediately via the contact information provided on the website. Do not respond to these messages or communicate with the sender, and do not provide the sender with any personal or financial information.  If you receive one of these messages, please BLOCK the number.

We apologize for this mishap and hope to tackle this matter urgently.

The post Scammer Alert: Important Announcement about Fraudulent Messages appeared first on Branex Official Blog.

A logo designer has in-depth knowledge of fonts, colors, symbols, icons, and the latest design techniques that help them understand the type of logo you need for your business. An experienced logo designer knows the secret recipe of making a logo unique and attractive. With a single picture or symbol and a high dose of creativity, a logo designer can create a logo design that speaks volume of your brand.

A professional logo design team can better understand how to give your business’s mission and vision to life and create a modern logo. By using simple illustrations and symbols, they can attract buyers and deliver a timeless logo.

In this blog, I have compiled a list of the famous logo designers and their amazing logo designs. Let’s check out the top 10 famous logo designers of all time and their iconic work.

1.       Paul Rand – IBM
2.       Rob Janoff – Apple
3.       Carolyn Davidson – Nike
4.       Paula Scher – Citi
5.       Ruth Kedar – Google
6.       Saul Bass – Continental Airlines and United Airlines
7.       Aries Moross –
8.       Chip Kidd – Amazon
9.       Peter Saville – Calvin Klein
10.   Michael Bierut
11.   Max Miedinger – Panasonic

Top 10 Famous Logo Designers

1.       Paul Rand – IBM

Paul Rand is one of the most influential and famous logo designers worldwide, famous due to his impressive graphic design and visual identity work. He was a founder of the Swiss Style of graphic design, which solely emphasized functionality and clarity. With his visual arts and commercial design skills, colorful combinations, and amazing typography combinations, he has created a long-lasting impact on the graphic design industry.

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He has created many modernist style magazines and book covers. Logo designing is one of the strong attributes of Paul Rand and known as a master of typography and corporate logo designs. He has created many instantly recognizable logos, such as IBM, UPS, ABC, Enron next, – to name a few. Paul Rans was truly a legend of the graphic design industry and his work created a long-lasting impact on the field.

2.       Rob Janoff – Apple

The creative mind behind the Apple logo is Rob Janoff, who has set the trend of mediumistic logos in the world of technology and communication. The Apple logo has created a lasting, memorable impact on the consumers and has become one of the most recognizable logos in the world. Though the logo has been redesigned several times, the form remained the same.  

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Rob Janoff has also designed logos for Kodak, AT&T and received the AIGA medal and the highest honor from American Institute of Graphic Arts. He is running his own studio, Rob Janoff Studio and is taking many graphic design projects.

3.       Carolyn Davidson – Nike

Carolyn Davidson is a famous logo designer who is best known for designing a distinct swoosh logo of Nike. She was paid $35 for creating this iconic logo when she was a university student. She was the one who portrayed the symbol of positivity and delivered emotion in the logo. Davidson was inspired by the wing of the Greek goddess of victory. The check mark shape logo is dynamic, athletic, and graceful, indicating speed and movement.  

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In addition to the Nike master logo, Davidson has designed amazing logos for different companies. She is currently working as a founder of the design firm, Carolyn Davidson Design.

4.  Paula Scher – Citi

Paula Scher is one of the most famous logo designers in the world, considered as the master conjurer of the instantly familiar. She was the one who introduced pop culture and fine art in her work. Her eclectic approach to typography is highly influential and her brand identity systems, promotional materials and packaging designs have gained significant popularity.

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Scher designed many graphic identities, including Citibank, Tiffany & Co. and corporate identity materials for Coca-Cola, Bloomberg, Microsoft – to name a few. She has worked as an art director for different firms and co-founded the design company Koppel and Scher.

5.   Ruth Kedar – Google

Ruth Kedar is one of the influential logo designers, famous for creating the legendary logo of the search engine giant Google. She is an art director, hands-on designer with extensive knowledge of creative design elements and a sophisticated aesthetic sense. Kedar created many innovative solutions that deliver truly memorable branded user experiences.

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Ruth Kedar designed the Google logo using sans serif typeface, colored in a rainbow of colors, which represented the diversity of information available on Google. She has also designed book covers, posters, and many other graphic design projects.

6.  Saul Bass – Continental Airlines and United Airlines

Another well-known designer who is famous for making revolutionary changes in the graphic designing industry. Saul Bass is famous for his amazing logo designing skills, unique and minimal style, and iconic creations. He has created many master logo designs, including AT&T, United Airlines, Kleenex logos and many other iconic corporate logos.

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Bass’s work is characterized by its simplicity, clarity, and use of symbolism. He was a master of typography and used it to great effect in his logos. He was also a pioneer of the use of animation in title sequences for films.

7.  Chip Kidd – Amazon

Chip Kidd is considered as one of the most famous graphic designers, best known for his amazing book covers for graphic novels. If you are wondering who is the mastermind behind the famous Jurassic Park logo, Chip Kidd is the answer. The logo is a true depiction of creativity and legacy. His design portfolio includes many big names in the industry, such as Amazon, Columbia University Press, Grove Press, Farrar Straus & Giroux.  

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In short, Chipp is the iconic designer in the book cover design industry who created many playful designs. He worked as an art director for famous magazines and designed book covers for many famous authors.

Kidd is well-known for using irony, humor, and surprise to create designs that are eye-catching and thought provoking. He has the ability to create visually striking book covers, logos, packaging and advertising materials with his creative design process and typography. He is the author of many books and his innovative and playful work is creating a major impact in the industry.

8.   Peter Saville – Calvin Klein

Peter Saville, one of the creative designers in the music industry, known for designing minimalist and experimental designs.
He is the master of using typography and photography in innovative ways. Saville is famous for designing the most iconic record sleeves for Factory Records artists. His designs are inspired by art history, philosophy, and current events.

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He has also worked in the fashion, advertising, and architecture industry. He is the creator of the famous Calvin Kelin logo. Saville has also worked on a variety of other projects, including Pringle, EMI, Selfridges, etc. In 2022, Saville was awarded a CBE for his services to design.

9.  Michael Bierut

Michael Bierut is the most iconic logo designer who is well-known for his branding, identity, and environmental graphic design projects. He is one of the partners of a famous design agency Pentagram.

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He has completed branding and identity design projects for many established names in the industry, such as The New York Jets, Walt Disney, Saks Fifth Avenue, The Council of Fashion Designers of America. He has also created designs for many magazine billboards.

10.   Max Miedinger – Panasonic

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Max Meidinger is a prominent name in the graphic design world who has made many significant contributions to the design industry. The legendary typographic composer has worked with many advertising and publication companies. He has designed logos for many established enterprises such as Motorola, Panasonic, Harley Davidson, to name a few.

Wrapping Up 

This is the list of the best logo designers who are famous due to their exceptional design skills and creativity. Choosing the best logo designer for your project is no easy feat. With the help of a logo design company in Dubai, you can find the right logo designer for your business and get a professional logo for your brand. 

The post The Masters of Branding: Top 10 Famous Logo Designers appeared first on Branex Official Blog.

All these data  points towards an exponential growth in the e-commerce industry. With people spending more time online than offline and using their mobile devices to shop, businesses can take advantage of this opportunity by creating an e-commerce app for their business. Don’t know much about e-commerce app development? Don;’t worry because you have landed on the right article. In this article, you will learn everything you need to know about e-commerce app development.

App Development For E-commerce: The Complete Guide

What is E-commerce App Development?

Why Is E-commerce App Development Important?

What Are The Different Types of E-commerce Apps?

What are the Requirements of E-commerce App Development?

What are the Key Features of an E-commerce App?

What is the E-commerce App Development Process?

How Much Time Does It Take To Create an E-commerce App?

What is the Cost to Make an E-commerce App?

App Development For E-commerce: The Complete Guide

What is E-commerce App Development?

E-commerce app development is the process of developing mobile applications enabling businesses to sell their products online and deliver a great shopping experience for users who are using their mobile devices to shop online..

Why Is E-commerce App Development Important?

According to mobile commerce statistics, e-commerce apps have 14% higher conversion rates as compared to e-commerce mobile websites  Mobile shoppers make twice as much purchases on e-commerce shopping apps as compared to e-commerce mobile websites. E-commerce mobile apps will generate 53.9% of total e-commerce sales. Another research shows that 78% of users prefer to access an online store via a mobile app as compared to a mobile website. Here are some of the reasons why. 

What Are The Different Types of E-commerce Apps?

E-commerce apps can be broadly categorized into four different types:

• Business to Consumer (B2C)
• Business to Business (B2B)
• Consumer to Business (C2B)
• Consumer to Consumer (C2C)

What are the Requirements of E-commerce App Development?

Some of the basic e-commerce app development requirements include:

• User friendly storefront
• Product review and rating system
• Payment system
• Customer support
• Third party app integrations

What are the Key Features of an E-commerce App?

Here are some of the key features that every e-commerce app must have.

• Simple onboarding and signup process
• Search and filter options
• Comprehensive product information
• Shopping cart
• Convenient checkout process
• Order management and tracking
• Multiple payment methods

What is the E-commerce App Development Process?

Wondering how I can develop an e-commerce mobile app? Here is a step by step e-commerce app development process you must follow:

• Set clear goals
• Do your research
• Choose the platform
• Decide on the features
• Design the user interface and user experience
• Develop the e-commerce mobile app
• Test and collect feedback
• Improve the app

Let’s look at each step in more detail to give you a better idea about how it works.

• Set clear goals

First and foremost, ask yourself why you want to create an e-commerce mobile app for your business? What is the purpose behind it? During this phase, you should decide on who your target audience will be, how your e-commerce app will help solve their problems and what metrics you will be using to track success. With a clear goal in front of you, you are all set to move on to the next step of e-commerce app development.

• Do your research

During the research phase, you should identify who your competitors are and what strategies they are using. Study the shopping behavior and patterns of your target audience to know about their preferences. Conduct interviews from users on which features they value the most and which ones they don’t care about.

• Choose the platform

With goals and research phase out of the way, now is the time to choose the right platform. The decision could be highly influenced by your target audience and a host of different factors. Every platform has its pros and cons and you must understand it in order to make the right choice.

Moreover, you should also understand development tools, technologies, frameworks and programming languages. For instance, if you choose android as your preferred platform for e-commerce mobile app development, you will be working with Java programming language, Android Studio and SDK and JetPack Compose. On the contrary, if you opt to go the iOS route, you will be working with either Swift or Objective C programming languages, Swift UI framework for XCode development tool.

• Decide on the features

After looking at the competitors, collecting feedback from users, conducting research and choosing the right platform, you have reached a point where you have to decide on the features your e-commerce mobile app would contain. The number and complexity of those features will directly influence the cost of your mobile app. The more features your e-commerce mobile app contains and the more complex they are to develop, the higher will be the overall cost of your e-commerce mobile app.

• Design the user interface and user experience

Everything from choosing the colors, themes and different design elements for your e-commerce mobile app is done during this phase. Make sure that the design is simple and does not feel cluttered as it would overwhelm the shoppers and force them to abandon your app. Design the user interface of your e-commerce app in such a way that it can deliver an optimal shopping experience.

• Develop the e-commerce mobile app

Develop a basic version of your e-commerce app with bare minimum features instead of going all in. This will give you an opportunity to collect feedback and improve the app and saves you from costly and time consuming rework. Following the iterative development model will help you bring continuous improvements to your e-commerce mobile app and deliver a refined user experience.

• Test and collect feedback

Once you have a minimum viable product ready, it is time to pass it through rigorous testing. After smoothing out all the bugs and errors in your e-commerce mobile app, you should pass it through user testing. Collect feedback from users who use your e-commerce app. This will give you a better idea about whether the users are liking your e-commerce mobile app or hating it. More importantly, it will highlight weaknesses in your ecommerce mobile app and areas for improvement. This will make it easy for you to fix those issues.

• Improve the app

Following the iterative model to mobile app development means that you will be constantly improving your e-commerce app at each iteration. After multiple iterations, your app won’t have any issues left and is ready to deliver a seamless shopping experience your target customers want it to. Keep repeating the whole process and keep bringing continuous improvements until it reaches perfection. 

How Much Time Does It Take To Create an E-commerce App?

E-commerce apps can take anywhere from a month to six months to complete. According to a survey conducted by GoodFirms, 47.6% of e-commerce app development companies took 2-3 months to develop e-commerce apps while 38% of app development agencies needed 3-5 months to fully develop e-commerce mobile applications. Only 9.5% of app development companies took 1-1.5 months while a meager 4.6% took more than 6 months to develop ecommerce app.

What is the Cost to Make an E-commerce App?

E-commerce app development cost depends on a lot of different factors. Some of the factors affecting the cost of e-commerce app development.

• Type
• Platform
• Features
• Location
• Time

Once you have understood the different factors affecting e-commerce app development cost, now let’s look at the average cost of e-commerce app development. A survey conducted by GoodFirm revealed the following findings:

• 43.75% of e-commerce mobile app development companies charged anywhere from $10,000 to $15,000
• 25% of e-commerce app development companies charged their clients $4000 to $8000
• 25%of e-commerce app development companies charged businesses $20,000 to $30,000 for an e-commerce mobile app.

Are you looking for an e-commerce app development company that can give you the best e-commerce app? If yes, then look no further than Branex.

The post App Development For E-commerce: Everything You Need To Know appeared first on Branex Official Blog.

Thankfully, that did not happen and everything started opening back up. As the world started opening and things started to normalize, the travel industry started to blossom again but the damage was so huge that it might take them a few years to fully recover from the impact of COVID-19. According to Mckensey, the travel and tourism industry can fully recover from the jolts of the pandemic after 2024.

Are you a travel agent who wants to increase travel bookings? Are you a tour operator who wants to close more deals through your travel website? If yes, then you should master the art of tourism SEO. That is exactly what this article will help you achieve.

Table of Content

What is Tourism SEO?

Why is Tourism SEO Important?

What are the Advantages of Doing SEO For Tourism?

Types of Tourism SEO

Homepage SEO

Category and Destination Page SEO

Property Page SEO

Local SEO

How To Do SEO For Tourism?

Keyword Research

User Experience

Content Creation

Build Backlinks

What is Tourism SEO?

Tourism SEO is a process of optimizing your tourism website so it can rank higher on search engine result pages and show up when a prospective user searches for travel packages, tours and activities.

Why is Tourism SEO Important?

A study conducted by Google looked at the behavior of travelers and found that 60% of leisure travelers and 55% of business travelers use search engines for travel planning. Whether they have to book tickets, rent a car or finalize their hotel accommodation, travelers are using search engines before travel apps or websites for trip planning.

Alexa report showed that more than half,(54.9%) of all website traffic to travel and tourism websites comes through search engines. With most travelers using search engines for trip planning and a large chunk of website traffic to travel and tourism website coming from search engines, you can not afford to ignore tourism SEO.

What are the Advantages of Doing SEO For Tourism?

Some of the advantages of doing SEO for tourism and travel website are::

• Generate consistent organic traffic
• Collect more leads from search engines
• Increase brand awareness
• Cost effective solution to paid advertising
• Accelerate business growth
• Builds trust and credibility

Types of Tourism SEO

It is important to understand different types of tourism SEO to optimize your travel website effectively.

Tourism SEO can be divided into four major types.

1. Homepage SEO
2. Category and Destination Page SEO
3. Property Page SEO
4. Local SEO

Let’s look at each one in more detail.

Homepage SEO

To optimize your home page for higher search engine visibility, it should contain the following:

• Images and videos of properties and people
• Details about special deals and discounts
• Top performing content from your blog
• Search bar
• Simple navigation
• Highlight the unique selling proposition of your travel business

Category and Destination Page SEO

Here are some of the best practices you need to follow to optimize your category and destination pages for SEO.

• Create a dedicated landing page for every destination, city or state
• Create a separate landing page for every area

Here is what your tourism website structure should look like.

Property Page SEO

When it comes to property pages, include specific information about properties instead of giving them generic information. Here are some of the elements your property page must have.

• Prices and availability
• Exact location of the property
• Facilities 
• User reviews and ratings
• Total capacity
• Detailed description

Local SEO

Local SEO can increase the chances for your tourism website to show up in search results when someone searches for it from your own country, state, city or area.

• Claim and optimize your Google My Business listing
• Online reviews and ratings
• Local listing
• Submit your business to online directories
• Online citation
• NAP optimization

How To Do SEO For Tourism?

Here is a step by step process to do SEO for travel agents.

Keyword Research

The first step to successful tourism SEO is to find SEO keywords for tourism. Start off by analyzing your competitors’ keywords. Which key phrases are they targeting? This will give you a better idea about what’s already working in your industry. Next, find location-specific keywords to target. This allows you to target local customers.

Don’t forget to analyze the search intent behind every keyword. Look at what’s already ranking for that particular keyword. If it is a video, you should create a video. If it is a how to guide, you should create a how to guide. There is also a seasonality element attached to the travel industry and you can take advantage of it by targeting the keywords that are in demand during a particular time period.

User Experience

Search engines like Google have started putting more and more emphasis on user signals. If your website visitors are hitting the back button and going back to search results a few seconds after landing on your travel website, this sends a clear message to search engines that users are not getting what they are looking for or had a worse experience. Search engines can use these cues to demote your website in search engines.

That is why it is important for your website to load quickly, have simple navigation and provide visual cues to guide new users through their buyer’s journey. The more time users spend on your website, the better it is for your search engine rankings. Make sure your tourism website is optimized for core web vitals and is mobile responsive.

Content Creation

When creating content for your tourism website, you should think like a traveler. Put yourself in the shoes of a traveler who is planning their next trip and look at your website content from that perspective. What information you might be looking for? What problems might you encounter? 

Your content should provide solutions to these problems. Include your target keywords in the title, meta title and subheadings of the content and break down your content into easily digestible bits with white spaces.

Build Backlinks

Once you have crafted the content, it is time to build backlinks to increase your chances of ranking higher on search engines. When it comes to backlinks, focus on quality instead of quantity. Relevancy and authority of the backlinks you build can have a huge impact on your search engine rankings. The higher the authority and relevance of the source you are getting backlink from, the more beneficial it will be for your tourism and travel business.

How do you optimize your Tourism website for search engines? Share your SEO process with us in the comments section below.

The post SEO For Tourism: Get Found And Attract More Perspective Travelers appeared first on Branex Official Blog.

With lower barriers to entry, more and more businesses started opening their online stores leading to a mushrooming growth in online stores. According to rough estimates, there are around 12 million to 24 million online stores in the world. With millions of online stores veering to attract customers to their stores, this creates cut throat competition.

How can your e-commerce website survive and thrive in such a competitive environment? By mastering the art of E-commerce SEO. If you don’t know how to do SEO for E-commerce websites, then this guide will tell you everything you need to know about succeeding with E-commerce SEO.

Table of Content

What is E-commerce SEO?

Is SEO Important For E-commerce Websites?

What are the Advantages of Doing SEO For E-commerce?

Types of E-commerce SEO

Off Page SEO For E-commerce

SEO For E-Commerce Product Pages

How To Do SEO For E-commerce Websites?

Keyword Research

Content

Product Page Optimization

Page Speed and Mobile Friendliness

URL Structure

Link Building

What is E-commerce SEO?

E-commerce SEO is the process of optimizing your online store to rank higher on search engine results pages. This includes creating product descriptions by naturally inserting the right keywords and attracting backlinks from relevant and authoritative websites. 

The primary purpose for doing SEO for E-commerce is to attract more organic traffic to your online stores through search engines. As a business owner, you want your online business to show up in search results when someone searches with a relevant keyword and E-commerce SEO can help you with that.

Is SEO Important For E-commerce Websites?

Yes, SEO is crucial for E-commerce websites. With a vast majority of people searching for products through search engines, your e-commerce website should be fully optimized to rank higher on SERPs. This allows your product pages to show up in search results when someone searches with a relevant keyword. Without SEO, your e-commerce website will lose out on a major chunk of customers using search engines to search for products. Partnering with an experienced SEO company in Dubai can ensure that your e-commerce site is strategically optimized to attract targeted traffic and maximize online visibility in the competitive landscape of the Dubai market.

What are the Advantages of Doing SEO For E-commerce?

Some of the advantages of doing SEO for E-commerce are:

• Consistent and relevant traffic
• Increase brand awareness
• Improves customer experience
• Builds trust
• Low customer acquisition cost and higher ROI
• Boost sales and revenue
• Remarketing audience targeting

Types of E-commerce SEO

SEO can be divided into two major types

1. Off page SEO for E-commerce
2. SEO for E-commerce product pages

Let’s look at each one in more detail.

1. Off Page SEO For E-commerce

Some of the common off page SEO techniques for E-commerce includes:

• Social media marketing
• Link building
• Guest posting
• Press release
• Video marketing

2. SEO For E-Commerce Product Pages

Here are some do’s and don’ts for doing SEO for E-commerce product pages.

Do’s

• Write unique meta title and meta description for every product page
• Optimize meta title and meta descriptions for every product page
• Use structured data
• Include customer reviews and ratings
• Use high quality images and videos

Don’ts

• Copy and paste product description from manufacturer’s website
• Ignore call to action
• Miss out on internal linking opportunities
• Charge the wrong price
• Neglect mobile friendliness

How To Do SEO For E-commerce Websites?

Here is an E-commerce SEO checklist that you can follow to optimize your online store for search engine visibility. 

1. Keyword Research
2. Content
3. Product Page Optimization
4. Page Speed and Mobile Friendliness
5. URL Structure
6. Link Building

Let’s look at each one in more detail to give you a better idea about them.

1. Keyword Research

When doing keyword research for your e-commerce website, you need to consider the user intent behind the keyword. Keyword intent can be classified into four major categories:

• Informational keywords
• Commercial keywords
• Transactional keywords
• Navigational keywords

So, how will you determine the intent behind a particular keyword? There are many ways to do that. You can analyze the SERPs and see what is ranking for that particular keyword. Analyze the paid results at the top of the SERPs for identifying commercial intent of a particular keyword. You can also use Google Auto Suggest and People Also Ask sections to uncover untapped keyword opportunities.

Content

Once you have identified the keywords you need to target, it is time to create content around it. Wondering what type of content you should create for your Ecommerce website? Here are some of the formats you can adopt.

• How-To articles
• Frequently Asked Questions
• New product launch announcements
• Discounts and Deals
• User generated content
• A glossary page

Create content for every stage of the buying cycle so whether your prospects are in the awareness, consideration or decision stage, they will find some helpful content on your e-commerce website.

Product Page Optimization

Write descriptive product descriptions which include the right keywords. Don’t forget to add high quality images and videos to make the page more interactive and interesting for buyers. Online shoppers want to see products in action and these images and videos can help you make a great first impression. Include some user testimonials to build trust and add a compelling call to action to persuade users to take the desired action. 

Page Speed and Mobile Friendliness

Online shoppers don’t like to wait. If your e-commerce website takes longer than three seconds to load, most users will abandon your website. With more and more people using their smartphones to access the web and shop online, it is imperative that your e-commerce website is responsive and delivers a great experience on any device.

Here are some of the steps you can take to reduce your ecommerce page load times:

• Compress images and videos
• Minify code
• Reduce the number of redirects and HTTP requests
• Use a content delivery network
• Improving your server response time

URL Structure

Your e-commerce website might not have too many pages early on but when you start adding new product pages, this number can grow quickly. This can add to the complexity especially if you don’t have a simple website structure. Use a simple website URL to make it easy for both search engines and users to find the product they are looking for. Use your keyword in the URL and avoid stop words. As a rule of thumb, make your URL as readable and understandable as possible.

Link Building

Once you have done all the hard work, it is time to acquire relevant backlinks from high authority websites in your industry. This will show search engines that your website is credible, which will increase the chances of your e-commerce website to rank on top of search results. Instead of chasing quantity, look for acquiring fewer quality backlinks. A single quality backlinks can trump many low quality backlinks.

How do you optimize your Ecommerce website for search engines? Share your SEO process with us in the comments section below.

The post SEO For E-commerce Websites: The Ultimate Guide To Generate More Sales appeared first on Branex Official Blog.

Today, all modern development programs, research institutes, and organizational platforms have approved its validity and has made it an undisputed fact, unanimously agreed upon by all stakeholders.

Just five years ago, Dubai launched its first Government Summit which marks the date as one of the highly anticipated leadership events in the history of Dubai. The initial goal of launching the summit was to discuss how the future of Dubai will shape up in the coming years. Following the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President & Prime Minister of UAE and the Ruler of Dubai, the World Government Summit (WGS) discussed how to organize government administration and services. Now widely recognized, the event has gained considerable attention around the world.

But it doesn’t just stop there… one interesting factor that the World Government Summit (WGS) focuses on is the rapidly changing nature of jobs in Dubai. Keeping that thought in mind, I thought it would be wonderful if I cover an article based on some of the rising job trends in Dubai for the year 2019.

Must Read: The Best companies to work for in Dubai

Emirates Career Paths that Promise to Shape the Future of Dubai Economy

It comes as no surprise that the job market in Dubai is very stable for the skillful lot. Whether you are actively employed or are an anxious job hunter, there is good news waiting for you. Observing how technologically the state is advancing, Dubai has realized the potential of modern-day opportunists who are not only tech-savvy but are also highly intellectual. In order to retain the new youth, locals at Dubai have taken a more resilient approach to offering new career opportunities to the country’s millennial workforce.

Job areas that have observed a dramatical surge include Real estate, construction, manufacturing, domestic services, market research, government sector, media and IT. These professional areas have seen an incredible rise in most of their job roles in the coming year, according to the industry experts.

Realtors

From a fishing village to a global hub of real estate, Dubai has become a magnanimous labyrinth of high-rise buildings, condos, and housing. With the passage of time, real estate business has exponentially boomed within the heart of Dubai and has been gradually encroaching upon the outskirts each year with ever more construction sites being setup on the fringes of the city of Gold. Unlike any other city of UAE, Dubai has a major supply line of oil which incredibly helps them diversify their economy. This leads to a major spike in economic growth and over the past two decades, Dubai has successfully been creating some amazing architectural marvels. Dubai now stands among countries like New York and Shanghai with skyscrapers dotting the horizon.

Finance and Accounting

Where there are big bucks being earned, the need to organize and keep a record of it necessitates a robust finance and accounting department. As businesses within the UAE are developing, so is the demand for people who are good with numbers. According to Robert Half,

“Candidates with five to ten years’ of industry experience will be the most sought after, with GCC experience proving the most valuable skills.”

Here is an estimate of the expected salary packages for people who associate themselves with

• Tax management (large company): $92,000 – $141,000/annually
• Financial planning and analysis direction (large): $164,500 – $238,200/annually
• Credit controlling (small company): $52,200 – $65,500/annually

Technology

As more and more organizations are boarding the digital transformation train, the need to establish a technological department is becoming actively eminent. Candidates with a diverse skill set and who are capable of handling modern-day technological tool sets are highly coveted by organizations for their big-scale projects. Several organizations provide walk-in interviews in Dubai, so digital evangelists can showcase their analytical and logical skill to interviewers. Most entrepreneurs in Dubai are eager to focus on implementing digital solutions which considerably excel their organization growth.

People who are adapt at doing so for others relatively score a solid position in major organizations in Dubai. In fact, Dubai recently covered a magnanimous event with the idea of projecting UAE as one of the most technologically adapt countries in the world.

Related Read: Centennial 2071: Aim to Create Dubai the Most Technologically Adept City in the World

Human Resource & Administration

Last but not the least, Human Resource & Administration is a rapidly growing service within the state of Dubai. As staffing becomes essential and is high on demand in major organizations in Dubai, the need for staff members who can handle employee relations & organize resources is also in demand. Human resource managers not only organize the employee retention program but also determine which staffing members are required and how they can be adjusted within specific organizations. As UAE is digitally transforming, the nature of work is also rapidly changing which ultimately requires better HR specialists altogether.

Dubai is a land of infinite opportunities. At the same time, it is a great hub for the job market. It is getting competitive by the passage of time. If you are eager to find a job in Dubai, you can always reach out to some of the best recruitment agencies that cancontribute towards progressing your career.

The best thing about Dubai is that it readily adapts job trends which can get them to the top position and that’s what makes them one of the best paying places for future jobs. If you are seeking to work with a firm which excels in the field of design and development then look no further than Branex Dubai.

You want a thriving digital presence of business and this platform can become your one-stop-shop-for-all.

The post How are Jobs Trends Shaping the Future Jobs in Dubai for the Year 2019 appeared first on Branex Official Blog.

With a customer database of more than 300 million monthly users, many brands are finding ways to interact, sell and connect with people on Instagram. Starting from their homes, people are earning just by posting pictures on Instagram. But what makes them special? You too are posting pictures right?

Well, the difference is they are using the right captions for their pictures and you’re not. If you are willing to sell products with Instagram, you need to read this blog till the end. Because in this blog we will explore different ways on how to write Instagram captions that drive sales?

So folks, go grab a Coffee so we can get started.

Before you even start…..

No matter you have a business website or not (although I suggest you make a business website) first you need to setup an optimized business account for Instagram.

Keep in mind that marketing is all about your audience, not you. So avoid using selfies in your business account. Keep it strictly business.

Check out the profile of Starbucks:

Isn’t this simple short and professional?

Secondly, you need to put your website right in the profile. Just like Starbucks did. This is pure organic traffic on your website. Your profile is one place where you can use a clickable link. Use it well.

Now let us look some strategies to devise captions that will drive sales for you.

1. Design Captivating Images

1. Part of writing an appealing caption is going with a strong image. Here is how tacobell did it the right way:

The image is appealing plus the caption is short and sweet.

Think. Is it necessary to show the whole stock or you can live with some of the products? Which will look more captivating? Think this through before you post any more pictures to your business account.

The best part of Instagram our filters. Even if you don’t have a really good camera, you can use filters to uplift your pallid photos. Test different filters on your photo and post the one that looks good to your eyes.

2. Every Caption should define a story

On Instagram, there are few accounts whom I look up to when I need inspiration. And Nike is one of them. Their every picture defines a story. A story you can relate to, a story with which you can feel inspired and excited. Here is one particular photo which I love to share:

Plus the caption tells a story. You can either quit or you can quit complaining and start working.

3. Use relevant hashtags

No matter what people say, hashtags are one thing that can drive an immense amount of traffic on your post and on your website. You can use http://hashtagify.me/ to search for hashtags that are relevant to your industry.

Remember that engagement is a two-way street. Follow and pay attention to your followers, and like the posts that are strategically and aesthetically aligned with your brand.

4. Use Captivating Call-to-action button

Consider adding Call-to-action button on your posts. This is a great way to gain new followers, but make sure the action is relevant to your post. It could be as simple as “Shop Now!” or “Download our app.”

5. Partner with Influencers

The great thing with influencers is that they already have a built-in line list and a large fan following who trusts & respect their opinions. By working with influencers, you harness their digital popularity to expand your follower count and boost direct sales.

Final remarks

In addition to creating a post that generates leads, you need to devise a content strategy in order to gain a maximum following for your Instagram account and attract customers to generate sales. You need to test and see how many posts you will be using & set performance indicators for every week.

Pay attention the following you get and respond to them in a friendly manner. Track which of your photos get most of the views and why? Resonate that content with others photos and repeat the process.

As Instagram shifts from a visual platform to a visual marketplace, it can be a powerful sales driver for your business. Thinking strategically about your brand and how it’s portrayed on Instagram has the potential to generate leads and sales better than any other social network.

Are you fed-up with the conventional website development model? You have a vision. We can get you there. Start your digital revolution now

The post How to Write Instagram Captions That Drive Sales? appeared first on Branex Official Blog.

Being associated with Branex, a mobile app development company in Dubai, I got a chance to have a look at the new innovations and trends that are being fervently followed and adopted by enterprise apps developers. So, without further ado, I’ll get down to business and share how the enterprise app development scenario is transforming and what are the latest enterprise app development trends that will make an impact in 2017.

1. Security Will Be Top Priority

If you ask any app developer about their app development priorities and they will tell you security comes at the bottom. Due to this, more than 85% mobile apps are facing serious authentication, access control and confidentiality issues. This makes them more vulnerable to identity theft and cyber-attacks.
Thankfully, businesses will start to take app security more seriously in 2017 and make it their top priority to establish foolproof security for enterprise apps. Not only businesses, app developers will develop the apps with security in mind. The focus would be on identifying and fixing the loopholes that undermines security of the user.

2. Data Storage on the Cloud

We have all been hearing the term “Cloud computing” for a long time now. We will see its true applications in enterprise apps in 2017. In order to enhance accessibility, reduce cost and improve efficiency, businesses will harness the power of cloud app development. Businesses will not have to purchase additional hardware to run operations.
Businesses will use cloud platforms such as Microsoft Azure, Google App Engine and VMWare Cloud Foundry to develop, manage and deliver enterprise apps. It provides the flexibility businesses are looking for. With ready to use tools and fast development process, the future of cloud computing looks brighter than ever.

3. Rise of Hybrid Apps

The demand for enterprise apps will skyrocket in 2017. With billions of mobile devices, different screen sizes and multiple mobile platforms, the demand for cross platform and cross-functional apps will grow. Hybrid enterprise apps that can work on variety of mobile operating systems and deliver a native experience will come into its own in 2017. What’s more, businesses can develop hybrid apps quickly with fewer resources. This means that your hybrid enterprise apps will hit the market much quickly as compared to traditional enterprise applications.

4. Wait for Citizen Development Avalanche

Back in the day when the concept of enterprise applications was a novel idea, lack of coordination and synchronization among business units and IT departments was quite apparent, which resulted in app development delays. Today, the situation has completely transformed. Business units are following shadow IT processes with readymade apps, instead of depending on IT department to give them one.

The biggest drawback of this shadow IT application is that IT will not have any control over data and system. To overcome the issue, citizen development will pick up, where end users can build applications using shared services, fourth-generation language (4GL)-style development platforms and cloud computing services. With citizen development tools readily available, businesses can create an app without worrying about security vulnerabilities.

5. Reliance on Front-End Technologies Will Grow

We might see many enterprises ditch the client server architecture and model to make way for front-end technologies such as JQuery, Javascript and Angular JS takes center stage. You do not need to rely on high performance servers anymore. As front-end technologies evolved and web browsers become more capable, hybrid apps started using web browsers for storing data.
This resulted in a paradigm shift in the app development landscape. Tools like GitHub and programming languages and frameworks like Angularjs and JQuery are making it all possible. Extensive use of front-end technology in developing enterprise level apps will become the new norm.

Conclusion

There is no denying that the aforementioned enterprise app development trends will dominate in 2017. Enterprises riding on the waves of latest trends can take the first mover advantage and reap the benefits. If you know about any other app development trend that will dominate enterprise app development in 2017, feel free to share it with us in comments section below.

The post Enterprise App Development Trends to Watch Out For In 2017 appeared first on Branex Official Blog.